Not Your Mom's Sales Podcast

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Most podcasters are busy but how many are turning a profit? In this episode, Julie Deem breaks down how the core principles from The 4-Hour Work Week by Tim Ferriss can transform the way business owners approach podcasting.

If your podcast feels like a content treadmill instead of a lead-generating machine, this episode will shift how you think about monetization and sustainability.

Get Ready to Learn:

How to redefine podcast success around revenue instead of downloads.What activities actually generate revenue conversations from a podcast.How...

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Turn a “steady but stuck” podcast into a discoverable, lead-generating asset by structuring episodes so AI tools can pull your content as direct answers.

Answer Engine Optimization (AEO) is the practice of structuring your podcast titles, show notes, and transcripts so AI tools can pull your episode as a direct answer when someone asks a question. Unlike traditional SEO, which focuses on keyword rankings, AEO focuses on being the best clear, credible answer to a specific problem. For podcast growth, AEO matters because most new listeners search for solutions so your podc...

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Wondering if your podcast is worth continuing? In this episode Julie Deem breaks down the phase of podcasting almost no one talks about, that in-between stage where the excitement of launching has worn off, but the compounding momentum hasn’t fully kicked in yet.

If you're thinking about quitting, this episode is for you.

Get Ready to Learn:

Why almost every podcaster hits a discouragement phase.Why download numbers alone are a misleading metric.How podcasting builds relational authority before visible traction.The difference between burnout an...

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Everyone wants to know how podcast sponsorships work but very few people are talking about what actually makes money. In this episode Julie Deem cuts through the hype and breaks down the real truth about podcast sponsorships.

If you’ve ever wondered whether sponsorships are worth it this episode is for you.

Get Ready to Learn:

What podcast sponsorships actually are and how they work behind the scenes.The difference between traditional sponsorships and self-sponsorship.How sponsors decide what your podcast is worth and why niche au...

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Are you pouring time, energy, and money into your podcast but still wondering why it’s not driving real business growth? In this episode, Julie Deem breaks down the podcast KPIs that actually matter if your goal is leads, clients, and revenue, not just downloads. 

If you’re ready to turn your podcast into a strategic sales and marketing tool instead of an expensive hobby, this episode is for you.

Get Ready to Learn:

How to identify the awareness metrics that tell you whether the right people are findi...

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If you’ve ever wondered whether conferences are really worth the time, money, and energy, this episode will shift how you think about attending events like Podfest Expo. Julie Deem breaks down why conferences aren’t about collecting business cards or chasing quick wins. They’re about community, connection, and playing the long game in business.

If you’re building a podcast or business that’s meant to last, this conversation will remind you why showing up in community is one of the most powerful growth strategies you can invest in.

Get R...

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Julie Deem shares the framework for building your podcast episodes around to make selling feel natural. 

Episode Takeaways:

Start with a hook that grabs your audiences attention.When you share a story, have it be one that your listener can relate to.Give your audience a reason to come back.

Schedule a complimentary call to see if podcasting is a good fit for you:
https://calendly.com/thebusinesspodcasteditor/discovery-call-the-business-podcast-editor

Extra resources at:
https://www.thebusinesspodcasteditor.com/

Have a question? Send me a message o...

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If you’ve ever thought about speaking on a stage, leading a workshop, or being part of a panel, your podcast might already be doing more work for you than you realize. In this episode, Julie Deem breaks down how podcasters can leverage their show to open the door to more speaking opportunities. 

If you’re ready to turn your voice into visibility and your content into credibility, this episode is for you.

Episode Highlights:

Your podcast already demonstrates your ability to teach, engage, and lead an audience.Speak...

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What if this year didn’t start with pressure, hustle, or a never-ending list of goals? In this episode Julie Deem shares her word of the year, alignment, and why it matters more than any strategy, algorithm, or growth plan. Instead of forcing big goals or copying what everyone else is doing, she invites you to slow down, reflect, and build your podcast and business in a way that actually feels good.
If you’re ready to build momentum without burnout, this episode is your permission slip to start differently.

Epis...

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Most podcasts don’t fail because the idea was bad.
 They fail because the host didn’t expect the work.

In this episode, Julie Deem sits down with Kevin Warren, host of the Sports Chasers Media Group, to unpack what it really takes to grow a podcast from casual conversations into a multi-show media brand. Kevin shares the behind-the-scenes reality of starting clunky, learning on the fly, staying consistent with a full-time job, and using AI tools to work smarter instead of harder.

If you’ve ever wondered how lon...

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Before you burn down your strategy and start over in January, listen to this. In this episode, Julie Deem reminds you why this quiet season is not a failure. If you’ve been tempted to burn it all down and start fresh in January, this conversation will help you pause, reflect, and recommit to what you’ve already been building.

Episode Highlights:

Slower weeks in podcasting are normal and do not indicate a lack of growth or momentum.Podcasting builds trust and authority over time, even when immediate results aren’t visi...

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Most podcasters quit right before everything starts working. In this episode, Julie Deem dives into what it truly means to play the long game in podcasting. We’re talking about mindset shifts, strategic planning, and the small, sustainable actions that compound into real momentum. 

Whether you’re feeling behind, burned out, or ready for a fresh start, this episode will help you rebuild your confidence, reset your systems, and step into the new year with clarity.

Episode Highlights:

Playing the long game requires shifting from motiv...

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Podcasting helps you develop new skills. In this episode, Julie Deem pulls back the curtain and walks you through how podcasting naturally trains you for public speaking. 

If you’ve ever dreamed of teaching, inspiring, or sharing your voice with a larger audience, you're already on the way.

Episode Highlights:

Podcasting forces clarity of thought by turning loose ideas into teachable concepts.Every episode strengthens your ability to understand and speak directly to an audience’s needs.Speaking on your feet improves as you record unscripted or lightly outli...

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Julie Deem shares how taking action will get you ahead. Quit talking about all the things you are planning to do and start recording and doing the thing you said you wanted to do.

Episode Highlights:

The only way to grow, improve, and make an impact is to take that first step.The more you do, the more capable you feel.Opportunities appear when you step out of your comfort zone.

Schedule a complimentary call to see if podcasting is a good fit for you:
https://calendly.com...

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If your podcast feels like the best-kept secret on the internet, it’s not your content it’s your SEO. In this episode, Julie Deem shares the simplest most effective SEO strategies that create the biggest growth. If you want your podcast to work for you 24/7, this episode is your roadmap.

Episode Highlights:

Strong SEO helps new listeners find your show even if they aren’t searching for your podcast name.Searchable episode titles make your show easier to discover inside podcast apps.SEO creates a long-term growth engine that works...

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What really happens when you start a podcast and how do you stay consistent long enough to know if it's working? Julie Deem sits down with Kat Bright, who is now nearly 100 episodes into her own show, Miles From Her View. 

If you’ve been feeling friction in your business, or you know it’s time to stretch your voice and get visible again, this conversation will give you clarity and permission to take the next step.

Episode Highlights:

Podcasting becomes easier when you choose a cadence that fits...

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Ever feel like giving up cause your podcast isn't growing fast enough? You’re not alone. In this episode, Julie Deem gets real about the mental game of podcasting. From the rejection, the silence, and even the comparison that every creator faces. Whether you’re staring at your download stats or doubting your impact, this episode will remind you why consistency always wins. 

Episode Highlights:

Silence doesn’t mean no one cares.Comparison is a trap built on incomplete information.Podcast growth compounds over time through consistency.Focus on impact, not van...

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Ever feel awkward promoting yourself on your podcast? You’re not alone. Most business owners struggle to balance giving value and asking for the sale but the truth is, self-promotion done right actually builds more trust.

In this episode, Julie Deem breaks down how to sell on your podcast without sounding salesy. Learn exactly where to place ads in your episodes, how to use natural transitions that don’t break the flow, and how to turn every episode into a soft-selling machine that drives real leads to your business.

Epis...

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You don’t need more guests. You need the right guests and the host skills to help them open up so the episode actually moves your audience to action. If your DMs are full of people asking to be on your show, this one’s for you. In this episode, Julie Deem breaks down a simple system for choosing guests. You’ll learn what to prep, the best tools to streamline your workflow, and how to turn one interview into a week of content. 

Episode Highlights:

Curate guests based on current...

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Are you ready to transform your podcast from a side project into a thriving business? Julie Deem invites Vincent Lanci to unpack the secrets to podcasting success. 

Vincent shares his journey from a life-altering accident to becoming a podcasting expert, emphasizing the importance of consistent effort and learning from failures.

Discover how building a strong pipeline of guests, creating efficient systems with tools like HubSpot and GoHighLevel, and implementing standard operating procedures (SOPs) can streamline your podcast production. Vincent also reveals the story behind his podcast production company, Coming A...

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Julie Deem  reveals the exact strategies for growing your podcast consistently every single episode. If you've been showing up week after week without seeing the growth you deserve, this episode gives you a clear roadmap for building momentum that compounds over time. Perfect for podcasters who are ready to stop guessing and start growing with intention.  

Episode Takeaways:

Every episode needs a strategic purpose that connects to your bigger business goals.Master the first 30 seconds by hooking with tension, promising a payoff, and earning their time immediately.Build a core me...

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Julie Deem busts through the biggest myths that keep entrepreneurs stuck and shows you why these fears just aren’t true. If podcasting has been on your mind, this is your sign to start. 

Episode Takeaways:

You don’t need expensive equipment or a studio to start.Your business already provides content ideas through client questions, industry lessons, and daily experiences.Every podcaster starts with zero listeners.Listeners care more about authentic connection than perfect production.Podcasting is about building relationships one listener at a time.The biggest thing you need...

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Julie Deem shares why podcasting is the perfect marketing tool for business owners who don’t want to rely on Instagram, TikTok, or Facebook.

Episode Takeaways:

Why relying on social media is like renting space on someone else’s platform.How podcasting gives you full ownership of your content and audience.The power of evergreen episodes that work for you years after publishing.How podcasts build authority and position you as a thought leader in your field.Why listeners connect more deeply with your voice and stories than with a soci...

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What if the stories we often try to hide are the very keys to unlocking profound connection and empowerment? Julie Deem and Sha Sparks explore the transformative power of podcasting as a medium for sharing authentic stories and building community. 

Sha, drawing from her eight years of podcasting experience and background as a certified fearless living coach, highlights how podcasting fosters deeper relationships than social media by diving into the heart of what drives individuals. 

The discussion reveals how sharing personal journeys and vulnerabilities through podcasting can create a le...

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Julie Deem shares tips and strategies for overcoming the dreaded feelings of imposter syndrome.

Episode Takeaways:

Being an expert doesn’t mean you know everything. It means you know more than the person listening and you can guide them from where they are to where they want to go.Just like the gym, confidence grows through reps. Every episode you publish is a rep.Don’t pressure yourself to deliver a “masterclass” every episode. A short, focused tip can be just as valuable.

Schedule a complimentary call to see if podca...

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Julie Deem shares the truth about why business owners want to have a podcast even if they are skeptical about podcasting.

Episode Takeaways:

You don't have to have a large following or a popular brand to have a podcast.Social media is more crowded than the podcast space. If you think the podcast space is too saturated but still post on social media regularly, you could save time and do both with one podcast episode.Making money with your podcast might not look like bringing in large sponsors but it...

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Julie Deem breaks down why podcasting is one of the most powerful sales tools for business owners.

Episode Takeaways:

Trust is the foundation of sales, and podcasting accelerates that process compared to cold calls or ads.Warm leads generated from a podcast are more likely to convert into paying clients.Hosting a podcast differentiates your brand and positions you as the authority in your niche.

Schedule a complimentary call to see if podcasting is a good fit for you:
https://calendly.com/thebusinesspodcasteditor/discovery-call-the-business-podcast-editor

Extra resources...

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Julie Deem shares strategies for selling through your podcast without feeling salesy. 

Episode Takeaways:

Selling is just helping someone solve a problem.Build connection and trust. Let the listener know what to do if they want to go further with you. 

Schedule a complimentary call to see if podcasting is a good fit for you:
https://calendly.com/thebusinesspodcasteditor/discovery-call-the-business-podcast-editor

Extra resources at:
https://www.thebusinesspodcasteditor.com/

Have a question? Send me a message on Instagram:
https://www.instagram.com/indymompreneur/