Indian Business Podcast
Whether you're an aspiring entrepreneur, a seasoned executive, or simply curious, tune in to the "Indian Business Podcast", where we delve deep into the dynamic world of business, politics, and beyond. In each episode, we bring together thought leaders, entrepreneurs, policymakers, and professionals from diverse backgrounds to engage in candid conversations about the intricacies of the business landscape, to share their insights, experiences, and perspectives on pressing issues shaping India's future.
How to WIN Any Argument & Spot a Liar | FBI Negotiation Secrets Ft.Chris Voss.
How do you get someone to reveal what they really think, without forcing them to say it?Most people think negotiation is about speaking better, arguing harder or having the perfect counteroffer. Chris Voss believes the real skill is getting the other person to talk, and knowing exactly what to listen for.In this episode of The Indian Business Podcast, Chris Voss, former FBI lead international kidnapping negotiator and author of Never Split the Difference, breaks down the negotiation techniques he used with hostage takers, bank robbers and terrorists, and explains why the same skills can help you negotiate...
The Science of VIRALITY | I Gave a Wharton Professor $1,000 To Make Boring Products Go Viral!.mp4
👉 Check Odoo: https://www.odoo.com/r/qM47👉 Think School’s flagship Communication course with live doubt sessions:https://thethinkschool.com/sp/communi...👉 Who would you like to see next on The Indian Business Podcast:https://forms.gle/37daEPEy7mAzhvv29👉 Follow Our GuestLinkedIn: https://www.linkedin.com/in/j1berger/👉 Video IntroductionCan you make a boring product go viral with less than $1,000?Most brands think virality requires a huge marketing budget, an exciting product, or a genius advertising campaign. But Jonah Berger spent nearly 20 years studying thousands of brands, and found that word of mouth isn't random, luck, or chance. There is...
12 Years of BJP: Progress or Propaganda | India’s Rise Comes at What Cost_.
In this episode, you'll discover:Has India really delivered on the 2014 promise? The BJP's case for poverty reduction, infrastructure, digital payments and welfare, and the opposition's counter using unemployment, savings and rural wage data.Why India's demographic dividend could become a demographic disaster if the country doesn't create enough productive jobs before the population starts ageing.The uncomfortable education problem: More IITs, AIIMS, MBBS seats and higher-education enrolment, but are Indian students actually becoming employable?Why paper leaks and police brutality expose a bigger question: Is the government reacting quickly enough, or should a government of 12 years have built...
India's FAT LOSS GAMBLE | Is Ozempic a Medical Miracle or India's Most Misused Drug
India is getting fatter, sicker and more diabetic every year.And now, one injection promises to change everything.GLP-1 drugs like Ozempic are being called a medical breakthrough. They can reduce appetite, accelerate weight loss and help patients control obesity and diabetes.But critics believe these drugs could become a capitalist disaster. One that profits from unhealthy lifestyles while exposing millions of Indians to risks we still do not fully understand.So, is Ozempic a miracle drug or a dangerous shortcut?On one side is Jitendra Chouksey, Founder of FITTR. He believes obesity must primarily be tackled through lifestyle...
The AI Adoption Lie | Why 99% of Indian Businesses Will Burn Crores and Get Nothing
Most businesses don't have a revenue problem.They have a visibility problem. They're unknowingly leaving crores of rupees on the table because they don't know what their data is trying to tell them.In this episode, we sit down with Gayatri Agrawal, Founder of AI-native service provider Altrd, to understand how businesses can use ChatGPT and Codex to uncover hidden customer insights, identify revenue leaks, make better business decisions, and build AI workflows that deliver measurable business outcomes.In this episode, you'll learn:1. The 30-day AI playbook that can save businesses crores of rupees2. How ChatGPT and Codex can...
He Quit ISRO To Start An Illegal Rocket Company | The SKYROOT Story ft. Pawan Kumar Chandana
Most people think the space industry is all about rockets.But the real opportunity lies in everything that happens after a rocket reaches space.In this episode, we sit down with Pawan Kumar Chandana, Co-Founder & CEO of Skyroot Aerospace to understand why India is entering one of the biggest technological revolutions of our lifetime, how private space companies are changing the economics of space, and what the future of the global space economy looks like.In this episode, you'll learn:- Why the space industry is much bigger than just launching rockets- How Skyroot is building India's next-generation space...
I burnt 300Cr to teach you this | 6 Powerful Steps to Build a 1000 Cr Beauty Brand.mp4
Check out Oddo: https://www.odoo.com/app/ecommerce?utm_campaign=ecommerce9-thinkschool&utm_source=YouTube-description&utm_medium=influ-mkt 👉Think School’s flagship Communication course with live doubt sessions :https://thethinkschool.com/sp/communication-masterclass/👉 Who would you like to see next on The Indian Business Podcast: https://forms.gle/37daEPEy7mAzhvv29 👉Video Introduction In this episode, we sit down with Tarun Sharma, Co-Founder & CEO of PEP Brands, the company behind two of India's most recognised D2C beauty and personal care brands, mCaffeine and HYPHEN.Over a decade of building, Tarun has seen it all - the capital-efficient grind, the mistake...
3 Things Killing Your Parents | India's Ageing Crisis Explained
What if India's biggest startup opportunity isn't AI, fintech, or quick commerce, but the country's fastest-growing elderly population?While most brands are busy building products for Gen Z and Millennials, millions of senior citizens with enormous disposable income remain one of the most underserved consumer segments in India.In this episode of the Indian Business Podcast, we sit down with Adarsh, MD and Founder of Primus Senior Living, to uncover India's rapidly growing Silver Economy and why it could become one of the biggest business opportunities of the next decade.We unpack some of the biggest lessons behind building...
Laws of Hype Creation : How Comet engineered Hype to build 167 cr Sneaker brand?
What does it really take to build a brand that can compete with global giants?Most people believe it's all about having deep pockets, celebrity endorsements, or a massive marketing budget. But Utkarsh, Founder of Comet, believes the biggest advantage isn't money. It's understanding your customers better than anyone else.In this episode, we unpack some of the biggest lessons behind building a modern consumer brand, including:• Why global sneaker brands struggle to win over Indian consumers• How Comet built a premium brand from scratch• The psychology behind pricing, branding, and customer loyalty• What founders get wrong while building consumer...
Hard Work Is a Lie | The ₹3.6 Crore Career Trap No One Warned You About ft. Ashwin Damera
Imagine two graduates getting their first job on the same day.Both are equally smart.
Both work equally hard.Both earn roughly the same salary.Fast forward 15 years.One of them becomes financially independent, builds an incredible network, and is sought after by every company in the industry.
The other is stuck, worried about layoffs, struggling to get promoted, and wondering where things went wrong.What caused this difference?
According to Ashwin DameraHarvard Business School graduate and Founder of Emeritus the answer has very...
From $3 NYC to Millionaire Chef - How did Vikas Khanna change his Fortune
Most people talk about passion.Very few people spend 30 years obsessively pursuing it.In this episode, we sit down with Vikas Khanna, Michelin-star chef, entrepreneur, author, filmmaker, and founder of Bungalow, one of New York's most sought-after Indian restaurants.From arriving in America with almost no money to building a globally celebrated restaurant, Vikas shares the story of how passion, purpose, and relentless dedication shaped his extraordinary journey.In this episode, we discuss:• How Vikas Khanna built one of New York's most talked-about restaurants• Why passion matters more than talent in the long run• The difference between serving food and cr...
Money Machine | How 2 People Close 1,000 Enterprise Clients Every Month Using AI (Complete guide)
Most founders think sales is a people problem.Hire more salespeople.Generate more leads.Close more deals.But what if a 2-person team could generate more than 1000 enterprise opportunities every month using AI?In this episode, we sit down with Tanay Kothari, Co-Founder of Wispr Flow, to understand how AI is quietly rewriting the rules of enterprise sales.In this episode, you'll learn:• How WisprFlow generates 1000+ enterprise opportunities every month• Why customer discovery is becoming the most important skill in modern sales• How AI agents can identify and qualify high-intent prospects automatically• Why traditional sales teams are being replaced by AI-po...
Ultimate AI Agents Masterclass for Founders & Marketers | Rethinking Marketing with AI Agents
Most founders think AI is just another tool you plug into your stack. But what if it is already transforming how marketing gets built, tested, and scaled at India’s biggest banks?In this episode, we sit down with Kedar Ravangave, Head of Marketing, Kotak Mahindra Bank Ltd former Amazon leader, and one of the few executives in India actively deploying AI agents at enterprise scale across: Awareness, Performance, 1-on-1 Personalised marketing interventions at scale. Today in this episode, he breaks down one of the most important shifts happening in business today:- Why automation and AI agents are NO...
Your Product Is BORING : Use this Psychology TRICK to make your product ADDICTIVE
Most founders believe that if you build a great product, growth will follow.But what if the real game is not growth?What if it is getting people to come back again and again?In this episode, we sit down with Nir Eyal, former professor at Stanford University, early angel investor in Canva, and a New York Times bestselling author of:• Hooked• Indistractable• Beyond BeliefHe breaks down one of the most important ideas in business:- Why 90 percent of startups fail even with great products- Why you can buy growth but you cannot buy engagement- And how the world’s bigges...
SHOCKING Truth: Why the AMERICAN DREAM is Over | Who Wins the Global Race Now? ft. Balaji Srinivasan
Most people think the US dollar will rule the world forever.But what if the country that printed $3.3 trillion since 2020 and invaded Iraq while the world cheered is actually heading toward collapse?In 1976, British general Sir John Glubb published The Fate of Empires. He studied 11 empires across 3,000 years. Every single one lasted roughly 250 years.America was founded in 1776.Today, Balaji Srinivasan sits down with us to break down how and why the American empire is ending. Former CTO of Coinbase, former GP at Andreessen Horowitz, Stanford PhD, angel investor in 100+ startups, and author of The Network State. He called...
The ₹1 Crore Content Formula | What Creators & Brands Must Know | TOP Agency Founders Spill Secrets
Video Introduction:Everyone wants to become a content creator today, but the real question is: do creators actually earn well? Can you make ₹1 crore at 22 through content creation?In this episode, we break down the reality of the creator economy with industry professionals Viraj Sheth (Co founder & ceo) Monk Entertainment, Ayush Wadhwa (Founder, Owled Media), and Aryan Anurag (Co Founder) Binge Labs. These are leading agency founders who work closely with top creators, founders and brands, acting as a bridge between the two. They have helped scale creators, secure brand deals, and build sustainable income streams.What you will le...
3 Hidden Goldmines to Invest in Mumbai Real estate ft. Vishal Bhargava.
Mumbai is one of the most expensive real estate markets in the world.But the real question is this. Is it actually creating wealth or trapping capital?In this episode of the Indian Business Podcast, we sit down with Vishal Bhargava, Founder of BHK Voice and one of the most credible voices in Indian real estate.Unlike brokers or builders, Vishal is not incentivised to sell anything. His insights come from data, on ground research, and sharp analysis.A year ago, when he decoded Gurgaon’s real estate market on our podcast, his predictions turned out to be incredibly ac...
The Warren Buffett Playbook | From ₹1 Insurance to ₹800 Crore | ACKO founder Reveals Insurance Secrets
Most people think insurance is boring.But what if this “boring” business is actually one of the biggest wealth machines in the world?In the 1970s, Warren Buffett made a decision that changed everything.Instead of investing in factories or oil companies, he invested in a struggling insurance company.That single move went on to build an empire sitting on $100+ billion in cash, powered by one simple idea, the insurance playbook.And today in India, Varun Dua, founder of Acko, is applying a similar playbook to disrupt a broken industry.In this episode, he breaks down how insurance really work...
Ultimate Masterclass on How to Build AI agents ft. Ansh Mehra
Ansh Mehra is the Founder at the Cutting Edge Group, and has trained global enterprises in UAE & India on AI and Automations. He’s also represented India at the Global Prompt Engineering Championship 2025. Ansh is also the official instructor for OpenAI Academy as well, where he teaches the basics of Prompt Engineering in Hindi & English. He’s competed at MIT, Harvard and Microsoft Imagine Cup as a student and also judged Stanford TreeHacks.His organisation, The Cutting Edge School has trained teams for The Economic Times, The Times of India, Dubai Future Foundation, Dubai Holdings, Lenskart, Reliance Digital, HP, Inte...
Land Investing MASTERCLASS | 3 Hidden Treasures in INDIA From Unknown Plots to 50X Returns
Agri land in India is one of the most misunderstood yet powerful wealth creators.In this episode, Mayank Agarwal, a land aggregator, Real estate consultant and founder of Edstate Learning, explains why land is the raw material of real estate and how the right investment can generate 5X, 10X, even 50X returns.But heres the catch...he explains, most people lose money not because of luck, but because they don’t know how to evaluate land.This conversation covers:• How to read regional plans and zoning maps• What 7/12 records and mutation entries mean• How to identify the right land without...
How to make ₹1 Cr/ Year before 30 : The 6-Step Playbook to crack HIGH PAYING JOBS ft. Ankit Agarwal
In this episode, Ankit Agarwal, a Harvard Graduate and Co-founder of Mesa School of Business, breaks down the harsh realities of today’s job market, what actually works, what doesn’t, and why most career advice is outdated.Mesa School of Business is a truly new-age MBA school built for the realities of today’s fast-moving business world. If you want to do an MBA that actually turns you into an entrepreneur, Mesa School of Business is built exactly for that.This isn’t an MBA focused on memorising frameworks or chasing conventional placements. Mesa trains you to think like a f...
Semiconductor is the next OIL & Where India Stands Today in the race ft. Ashwini Vaishnaw
Today, we are joined by Ashwini Vaishnaw, Minister for Railways, Information & Broadcasting, and Electronics & Information Technology, Government of India.He is at the center of India’s push to build strategic technology capabilities and is leading some of the country’s most critical infrastructure and manufacturing initiatives.In this episode of the Indian Business Podcast, we discuss why the world is becoming bullish on semiconductors, how chips have turned into a geopolitical and economic necessity, and where India stands in the global semiconductor value chain.This is a must-watch conversation to understand why semiconductors have become the most critical indu...
How The RICH Legally Pay almost 0 Taxes | Why Employees Pay More Tax Than Billionaires | IBP
Most people believe the rich don’t pay taxes. But the truth is far more interesting.In this episode, we sit down with Divakar Vijayasarathy, who is a chartered accountant with a keen interest in international taxation, history and psychology and author of Don't Just Pay Taxes, about how taxes actually work and why the wealthy legally structure their finances to reduce taxes.From famous cases like Donald Trump paying almost zero taxes to the strategies used by successful entrepreneurs, this conversation reveals the real logic behind taxation.We spoke about: • Why the wealthy structure their income differently • How govern...
Why 80% FAMILY Businesses Collapse in India_ Lala Business vs Professional Systems | Rajiv.Talreja
Family businesses are the backbone of the Indian economy. Yet, most of them don’t survive beyond one or two generations.In this episode, Rajiv Talreja, founder of Quantum Leap, has spent close to 2 decades helping India's MSME owners grow beyond survival. He is engineering an ecosystem that is turning small and mid-sized businesses into sources of pride, recognition, and strength, because they’re truly the backbone of India’s economy..This conversation reveal challenges inside family-run companies from leadership struggles and succession battles to hiring professionals and building systems that allow the business to run without constant founder involv...
The Ultimate Insurance Guide for 2026| Health Insurance SECRETS revealed ft. Pawan Kumar Rai| Ditto
Health insurance is sold as financial security. But most people discover the truth only during a claim.In this episode, Pawan Kumar Rai, Co-founder of Ditto Insurance, breaks down how medical insurance is mis-sold, what really decides claim success, and what buyers should actually focus on.This conversation goes beyond premiums and policy documents.It explains what really decides outcomes. This episode will fundamentally change how you look at health insurance.
3 DEADLY Errors that are killing your Restaurant business | Restaurant Blueprint Zorawar Kalra.
Video IntroductionAfter 40 years of discussions, delays, and political battles, the Dharavi Redevelopment Project in Mumbai is finally moving forward.But is this the right model for Dharavi?In this episode of Indian Business Debate, two experts go head-to-head on one of India’s most controversial urban decisions. Meet Ghulam Zia, Senior Executive Director at Knight Frank India. He believes this model is the most practical solution to a long-standing human crisis.Opposing him is Hussain Indorewala, urban planning professor and columnist. He argues that this redevelopment model could lead to serious long-term consequences for the city. One project. Two vi...
Global Chaos, Falling Rupee & India’s Economy | Economic Survey 2026 | India’s Chief Economic Advisor.
Today, we are joined by Dr. V. Anantha Nageswaran, Chief Economic Advisor to the Government of India.As the country’s top economic policymaker, he brings deep, first-hand insight into India’s growth story at a time of global uncertainty and shifting economic cycles.In this episode of the Indian Business Podcast, we discuss India’s macroeconomic trajectory, global conflicts, inflation, inequality & unemployment, and what truly drives long-term national prosperity.This is a must-watch conversation to understand how India is navigating a complex global economy and what it will take to sustain growth over the next decade.
Millennials vs Gen Z The SHOCKING Truth About Debt, Alcohol & 10-Minute Delivery | IBP 49.
Gen Z drinks 28% less alcohol, but takes 50% of all personal loans. They hold just 4% of total bank deposits, yet drive the biggest consumption shift India has ever seen.To understand this massive shift, we sat down with:
Sameer Shetty, Head of Digital Business & Transformation, Axis BankMadhivanan Balakrishnan, CEO of Apollo 24|7Akhil Gupta, Co-founder of NoBrokerIf you’re building a brand, scaling a startup, or trying to decode the behaviour of the 'New' Indian consumer, this conversation will change how you look at the market.
Can Wow Skin Science make a comeback? : Ft Manish ( Founder of WOW)
Manish Chowdhary started with a ₹6.5 crore debt. It was a moment that could have ended everything. Instead, he repaid the debt and built WOW Skin Science into a household name.In this chat, Manish doesn't hold back. He talks about the viral hits and the science that made their brand stand out. He also gets honest about the massive losses that followed their success.We discussed:
Spotting trends before they blow up.The "Reboot Strategy" to fix a business.Mistakes every D2C founder should avoid.What it actually takes to build a brand that lasts.If yo...
The #1 Mistake You're Making When Choosing a Perfume Brand | Ft. Adil Qadri
How do you sell fragrance online and still build a ₹200+ crore brand?
In this episode of the Indian Business Podcast, I sat down with Adil Qadri, Founder & Owner of Adil Qadri Perfumes, to understand the real business behind perfumes.From starting with online experiments to building a brand with 40+ stores, Adil breaks down:- How perfumes are actually made - Why most fragrance brands fail to find product-market fit- The truth about premium pricing, packaging psychology, and compliments- Amazon vs Shopify for Indian D2C founders- Why Cash On Delivery, is painful but still unavoidable in India- Le...
Top VC Reveals How to Win the AI Game? | OpenAI’s Billion-Dollar Losses ft. Manav Garg
In this episode of Indian Business Podcast, I speak with Manav Garg, Founder of Together Fund, the VC backing some of India’s fastest-growing AI startups, including Emergent, which scaled to $15M ARR in just 90 days.In this conversation, we discuss-
Why most AI startups are being built on negative gross marginsWhy apps will fade and agents will own usersThe mental models VCs use to spot hard, non-obvious problems earlyWhy India might be the most underrated AI market globallyIf you’re building, investing, or trying to make sense of where AI is really headed, this conversation will...
Havells vs Atomberg How a Fan Startup Built a ₹3000 Crore Brand Ft.Arindam Paul.
In this episode of The Indian Business Podcast, we sit down with Arindam Paul, the founding team member who helped transform a simple household appliance into a tech-enabled, design-first consumer movement. We spoke about:• How Atomberg discovered a hidden white space in a commodity category• Why BLDC motors became their breakthrough technology• How selling to Gujarat’s ceramic factories changed everything• How Amazon became their biggest growth engine• How listening to customers led Atomberg to a design-first revolution• What founders get wrong about consumer research• The team needed to build enduring consumer brands Watch this episode to understand how curiosity and ex...
India's Golden Moment 100x GLOBAL Brand Playbook Ex-Myntra CEO Shares His Secrets
In today’s episode, we sit down with Ananth Narayanan, Founder & CEO of BRND.ME, the man who has consistently cracked white spaces in some of India’s toughest D2C categories. From spotting an unexpected opportunity in peanut butter to turning MyFitness into a breakout success with 22% of India’s market share, Ananth explains how deep consumer insight, razor-sharp execution, and a data-led playbook helped him challenge legacy giants. He also breaks down how he expanded into perfumes, why ingredient-led brands are the future, and what it truly takes to build products people trust and love. He shares the bi...
₹7000 Crores to Zero: 5 Mistakes Every Founder Must Avoid ft. Darpan Sanghvi | IBP
In this episode of the Think School Podcast, we sat down with Darpan Sanghvi, the founder of The Good Glamm Group, India's first content-to-commerce unicorn. From the early success of MyGlamm to facing a staggering ₹600 crore loss, Darpan opens up about the mistakes, the lessons, and the reinvention that followed.
At its peak, Good Glamm Group was valued at more than ₹7000 crores, but what followed was one of the most dramatic falls in Indian startup history. Darpan had to make the toughest decision of his life - shutting down a massive empire he had built from scratch. In t...
How to Build a ₹100 Cr Brand | Brand Building Secrets from SuperYou's Nikunj Biyani
In this episode of The Indian Business Podcast, we sit down with Nikunj Biyani, Co-Founder of SuperYou, the brand that generated ₹100 crore in just six months in one of India’s most competitive FMCG spaces. From protein bars to baked chips, SuperYou has redefined what “better-for-you” snacking means in India. Nikunj shares how he turned years of FMCG experience into one of the fastest-growing consumer brands in the country, why India’s next disruption lies in legacy food categories like biscuits and namkeen, and how partnering with Ranveer Singh shaped SuperYou’s bold, high-energy brand identity. We break down everything f...
I didn't have money for Food today I am copper King of India? | ft. Anil Agarwal IBP
From a scrap trader to a ₹2 lakh crore empire, how did a boy from Bihar build one of India’s biggest companies? In this episode of The Indian Business Podcast, we sat down with Anil Agarwal, the founder and chairman of Vedanta Resources, one of the world’s largest natural resource conglomerates and the first Indian company to be listed on the London Stock Exchange.
We talk about:- His journey from Bihar to Bombay?
-How did Vedanta become the first Indian company to be listed on the London Stock Exchange?
- Is...
India’s Dirty Secret: How is the Power Crisis Paralysing India? How to fix it?
What if India’s biggest problem could become its biggest opportunity?In this episode of the Indian Business Podcast, we dive into India’s electricity crisis and why it could actually turn into a trillion-dollar opportunity.We break down the power sector, from blackouts and DISCOM losses to smart meters and solar energy. Ayush Sinhal (Founder, Kimbal), Arvind Kothari (Founder, Niveshaay & Equity Investor), and Vivek Jain (Founder, Action Tessa & Equity Investor) join us to explain why India’s electricity system is broken and what can be done to stop losses that cost roughly 2% of the country’s GDP.Here’s what we...
This brand is Challenging Mukesh Ambani's Campa Cola? Lahori Zeera’s ₹525 Crore Success!
In this episode of The Indian Business Podcast, we dive into the incredible journey of Saurabh Munjal, the founder of Lahori Zeera, one of India’s fastest-growing FMCG brands. What started as a small-town experiment has now become a national sensation, taking on beverage giants such as Coca-Cola, Pepsi, and Parle.Saurabh reveals how Lahori Jeera navigated GST hurdles, built a powerful distribution network, and launched the iconic ad campaign that made Lahori Zeera unforgettable, all without celebrity endorsements.Packed with insights on pricing psychology, product innovation, and cultural branding, this episode is a must-watch for anyone seeking to un...
What happened to Black money? Where is Indian Economy failing? | IBP | Prof. Arun Kumar
India is being celebrated across headlines as a $4 trillion economy. But is that the whole truth? To uncover this, we sat down with Dr. Arun Kumar, one of India’s most outspoken economists, a retired JNU professor, and the author of landmark books on black money, GST, and public policy. For over four decades, he’s been warning about cracks in India’s economy that very few dare to talk about. And in this conversation, we spoke about:
Is India really a $4 trillion economy or just a $2.5 trillion illusion?Did demonetisation bring India’s economy to a permanen...
I Spent 3 years Investigating India's Hospital Industry & Here's What I Found? : Ex Apollo Explains
In this episode of the Indian Business Podcast, we sat down with Varun Dubey,He is a former Apollo CRO, is now building SuperHealth Hospitals to fix healthcare in India. With zero wait times, transparent pricing, and patient-first care, SuperHealth is redefining how hospitals work.In this episode, he shares his journey and vision for the future of healthcare. Together, we uncover the dark truths of India’s healthcare system from unethical hospital practices and broken business models to the urgent need for a trust-first, patient-centric approach. Varun shares how Superhealth is reimagining hospitals with zero wait time, transparent pr...