ON THE MOVE: Transportation Sales & Marketing Success Stories

In this episode of TMSA’s On the Move, Jennifer Karpus-Romain sits down with Lorieanne Rinehart, newly promoted Marketing Manager at Revenova, to talk about professional growth, industry engagement, and why community matters in transportation and logistics. Lorieanne shares her journey from supporting TMSA as a volunteer in a previous role to finally attending ELEVATE last year, and how that experience strengthened both her personal connection to the industry and Revenova’s continued investment in the TMSA community. The conversation explores evolving marketing trends, the value of relationship-driven networking, and what companies gain by showing up consistently and authentically with...

In this episode of On the Move, Jen sits down with Laura Cyrus, Senior Director of Industry Training & Outreach at Truckers Against Trafficking (TAT) to discuss the critical role the transportation industry plays in combating human trafficking.

Recorded just after Sexual Assault Awareness Month, this conversation reflects on the momentum built across April and how awareness efforts are translating into real-world action. Laura shares how TAT is equipping drivers, carriers, and industry partners with the tools to recognize and report trafficking, and the tangible impact those efforts are having on victims across the country.

The...

In this episode of On the Move, Jen sits down with Carly Gunby, Vice President of Revenue at Transfix and a finalist in TMSA’s AI & Technology Showdown at ELEVATE. 

With more than a decade of experience in transportation and logistics, Carly offers a preview of how privacy-preserving, custom AI cost models are helping freight brokerages price more accurately and operate more efficiently. Rather than relying on aggregated market data, her approach focuses on validating and training models using each broker’s own shipment history to address common distortions like seasonal bias, carrier skew, and volume imbalances. 

C...

On the second anniversary of TMSA’s On the Move podcast, we welcome back a familiar voice, Beth Malik, TMSA President and VP at SMC3, who also happened to be the very first guest when the show launched two years ago.

In this milestone episode, Beth reflects on how both the industry and TMSA have evolved, what feels most important right now from a leadership perspective, and why the shift to role-based education Tracks marks a meaningful step forward for members.

As she prepares to transition from President to Chair at TMSA ELEVATE this June, Be...

Most logistics companies aren’t struggling to create marketing activity, They’re struggling to be understood when it matters most. As AI reshapes how buyers search, evaluate, and choose partners, the rules around visibility are changing.

In this episode, Kameel Gaines, Founder of Atlas AI Growth & Marketing Agency and a finalist for TMSA’s AI & Technology Showdown keynote, shares how her perspective has evolved from traditional marketing execution to building true authority in the AI era. We explore what’s shifting beneath the surface, where companies may be misaligned, and how leaders should start thinking differently about po...

Jen sits down with Bryan Ossa, Co-Founder and COO of Cartographer Consulting, and one of the four finalists selected for the AI & Tech Showdown opening keynote at TMSA ELEVATE.

Bryan shares the story behind a CRM transformation for a transportation brokerage managing more than 1,000 shipments per month. Faced with notification overload, duplicate records, and conflicting automation, the company was struggling to keep track of customer requests and was close to abandoning its CRM altogether.

In this episode, Jen and Bryan explore the operational realities behind CRM success, why over-engineering automation can create more problems than...

Jen sits down with Brian Ceraolo, a long-time supporter of TMSA and a President & CEO at Peerless Media, to discuss insights from Peerless Media’s Annual B2B Marketing Trends Study. The research provides practical benchmarks for marketing teams across supply chain, logistics, material handling, robotics, and engineering to compare their strategies with industry peers.

The conversation also explores findings from Peerless’ recent Buyer’s Journey study, which revealed a significant generational shift in how B2B buyers research, evaluate, and make purchasing decisions.

Jen and Brian discuss what the data shows, what marketing teams may be...

Jen sits down with Jeff Price, Marketing Director at Jacksonville Port Authority (JAXPORT) and one of the four finalists selected for the AI & Tech Showdown opening keynote at TMSA ELEVATE.

Jeff shares how his team is using AI to turn complex maritime trade data into actionable sales intelligence and how a newly developed “digital worker” is helping their marketing team accelerate research, reporting, and content creation without increasing headcount. With more than 20 years of maritime industry experience combined with hands-on AI development, Jeff offers a practical look at how emerging technology can help sales and marketing teams move...

Jen sits down with Lindsey Trent, Co-Founder and President of Next Generation in Trucking, to talk about building the future workforce of the supply chain. Lindsey shares her own path into the industry, the mission behind Next Gen, and why creating clear entry points for students and early-career professionals is more important than ever.

The conversation also highlights the growing partnership between TMSA and Next Generation in Trucking through the Future Forward Volunteer Program at TMSA ELEVATE, an initiative designed to bring supply chain students into the conference experience through hands-on involvement, networking...

Jen sits down with Briana Irwin, Marketing Manager at TCW, to talk about building a career in logistics while staying grounded in community. From her day-to-day role in transportation marketing to her involvement with TMSA’s CSR subcommittee, Briana shares how getting involved early has shaped her growth. She also reflects on her 11-year commitment to delivering Christmas gifts to children in remote villages in Guatemala, and how both her personal experiences and TCW’s culture of giving back influence the way she shows up professionally. It’s a conversation about growth, involvement, and finding purpose alongside your profession.

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Coleman Ruffin is back on On the Move as he re-engages with the TMSA community in a visible way this year as MC.

In this episode, we spend time on the people side of leadership, what it looks like to hire, retain, and support teams when the market remains unpredictable and the expectations on leaders haven’t eased. Coleman shares what he’s hearing in real conversations with company leaders right now, including where tension is showing up inside organizations and where assumptions about employees may be outdated.

We also touch on how growth, learning, and...

Seven thousand people, endless noise, and a brand reveal...without the press release. We sit down with Whitney Cowell, Revenue Marketing Manager at Knight-Swift Supply Chain, to unpack how a soft launch at Manifest turned a crowded floor into a focused pipeline moment. Instead of chasing flash, Whitney shares how her team shifted the story from warehousing to end-to-end supply chain, refreshed the visual identity with intent, and set up simple systems to make every conversation count.

We dig into the mechanics that matter: aligning with seasoned sales pros, treating the booth as a routing hub, and...

Want professional growth that actually sticks? We walk through how TMSA is replacing generic programming with focused tracks for company leaders, sales leaders, marketing leaders, sales practitioners, and marketing practitioners, so every session maps to real work and real outcomes. Don Friddell, TMSA’s president-elect, joins Jennifer Karpus-Romain to unpack why agility beats tradition in a market shaped by AI, rate swings, nearshoring, and lean teams.

You’ll hear how we’re turning long, hard-to-rewatch recordings into crisp, role-specific takeaways with optional full sessions, plus how cohort-based conference paths make it easier to meet peers who solve the sa...

Growth shouldn’t feel like getting dragged behind the wagon. We sat down with Holly LaBoda, Chief Growth Officer and Founder of Formula L, to unpack why logistics sales so often stall despite high effort and how to make results feel smoother, faster, and far more predictable. Holly has spent decades building sales strategies and leader capabilities across transportation and logistics, and she shares a clear blueprint for turning alignment into momentum.

We start by exposing the subtle frictions that sabotage execution: proposal tools that encourage commodity pricing when leaders want consultative selling, incentives that chase RFP vo...

Want sellers to chase profit instead of empty volume? We sat down with Beth Carroll, CEO of Prosperio Group, to unpack how compensation design can sharpen focus, strengthen culture, and keep teams motivated through freight cycles. We walk through the foundations - target total compensation, target incentive, and the mechanics that fit each role -then dig into the real differentiator: role-based pay mix. Hunters who ask for the signature thrive on higher risk and upside; account managers who protect and expand existing business need stability to think long term. Get the mixes right and behavior follows.

From...

In this kickoff-to-trade-show-season episode, host Jen Karpus-Romain sits down with Ash Thoms, Senior Trade Show & Events Manager at ITS Logistics, to talk about what’s shaping logistics trade show season in 2026. From emerging trends at major conferences to how logistics professionals prepare for the whirlwind of events ahead, Ash breaks down what matters most to her, and what listeners should be thinking about as the industry’s calendar fills up. 

We’ll also cover the TMSA Awards program (with nominations due by March 6, 2026) and TMSA’s own networking event at Manifest in the ITS Logistics booth. Tune in for pr...

In this special end-of-year edition of On the Move, Jen brings the TMSA HQ team together, with potentially a few surprise guests, for a candid, behind-the-scenes conversation about the moments that defined 2025. From community wins to standout programs to the stories that made us laugh (or sweat), the team reflects on what made this year unforgettable for TMSA and its members.

But this episode isn’t just about looking back. We also pull back the curtain on what’s ahead in 2026, offering listeners early hints about new tracks, upgraded programs, and fresh ways to engage with TMSA...

In this episode of On the Move, Jen sits down with Gary Cornelius, VP of Business Development at TCW, Inc. and longtime board member of the Transportation Marketing & Sales Association (TMSA). With more than 35 years in the freight industry and a distinguished tenure on TMSA’s board and committees, Gary reflects on his professional journey, the evolution of sales and marketing in transportation, and the role industry associations play in shaping individual careers and the broader ecosystem. Together, they explore what’s next for commercial teams, how to drive meaningful connection and growth in logistics sales/marketing, and how to l...

TMSA’s On the Move Podcast – Dean Croke

In this economic-update episode of On the Move, Jen sits down with freight-market authority Dean Croke of DAT to break down what’s really happening in the transportation economy, and what’s coming next. Dean shares the key data points that matter most right now, the early signals pointing to the next market turn.
But most importantly for our audience, Dean translates the state of freight into practical guidance for sales and marketing professionals.

Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us...

In this special episode of On the Move, we sit down with Denny Grim, a TMSA member for more than 50 years, to reflect on the history, evolution, and future of transportation sales and marketing through the eyes of someone who has lived it, shaped it, and stayed committed to this community for half a century.

Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.

TMSA’s On the Move Podcast – JCI Marketing

In this episode of On the Move, we’re joined by Jason Jimenez-Vanover, Owner of JCI Marketing, and Kevin Jessop, Director of Marketing & COO, to dig into what’s working in B2B digital marketing for transportation and logistics, and what needs to change going into 2025. Jason and Kevin break down the biggest mistakes they see companies make, how sales and marketing can finally work together instead of against each other, and why the brands winning right now aren’t the biggest. They are the on...

TMSA’s On the Move Podcast – Feat. Shan Wu, Co-Founder & CEO at breadd.ai

In this episode, Shan Wu, Co-Founder & CEO of breadd.ai, shares why he believes freight is one of the hardest and most misunderstood sales industries, and what needs to change for teams to succeed. Shan breaks down the biggest mistakes he sees in freight sales today, the real role AI should play, and what he learned after attending his first TMSA Executive Summit. A tactical and honest conversation for anyone trying to sell smarter in logistics.

Check out the Transportation Sales and...

In this special episode of On the Move, we sit down with the 2025 Sales Mountain Mover—a leader whose career shows what’s possible when sales strategy meets true industry expertise. From building lasting customer relationships to tackling some of the most complex challenges in transportation and logistics, this year’s honoree shares lessons any sales professional or executive can apply. We’ll explore the pivotal moments that shaped their approach, the trends they’re watching in today’s market, and the leadership insights behind an award that celebrates moving mountains—literally and figuratively—in our industry.

Check out the Tr...

Before Mike Marut arrived at Revenova, marketing meant trade shows and referrals. In just a few years, he’s built a data-driven engine that fuels 70% of the sales pipeline each quarter and helped drive 25% new-business growth.
From a 1000% surge in social engagement to award-winning product recognition, Mike’s strategy proves how modern marketing can transform a logistics technology brand.
In this episode, we talk about the campaigns, cross-team partnerships, and creative mindset behind Revenova’s marketing turnaround—and what other logistics marketers can borrow from his playbook.

Check out the Tran...

TMSA’s On the Move Podcast – Featuring Manoj Ramnani

Manoj Ramnani, Founder & CEO of SalesIntel.io, joins us to talk about how high-quality, human-verified data and modern buyer intelligence are reshaping sales and marketing in transportation and logistics.
We’ll explore the larger technology trends—like AI-driven targeting and real-time intent signals—that are changing how logistics companies build pipeline, reduce wasted outreach, and create more meaningful customer connections.
Whether you’re leading a sales team, shaping marketing strategy, or simply curious about the future of data-driven growth in logistics, this conversation offers both practical insights and...

TMSA's On The Move Podcast - Featuring Kelly Usher

In this episode of On the Move, we’re joined by Kelly Usher, Executive Director of the Traffic Club of Chicago, who brings years of leadership, operations, and community-building experience to one of the most established networking organizations in transportation.
Kelly shares her career journey—from her roots in recruiting and association management to leading one of the most active professional clubs in logistics. We’ll talk about how organizations like TCC continue to evolve to meet modern member needs, and what collaboration looks like across the indust...

TMSA’s On the Move Podcast – Featuring Anthony Pagnotto

In this episode, we sit down with Anthony Pagnotto, VP of Global Sales & Marketing at Mohawk Global, to get his take on what’s going on in today’s trade landscape. From supply chain disruptions to shifting tariff regimes, Anthony will share the strategies Mohawk is using to flourish in a volatile environment.
He’ll also give us a preview of his upcoming session at the TMSA Executive Summit, “Thriving in a New Era of Global Trade”, where he’ll outline what companies need to be doing now to stay ahea...

TMSA’s On the Move Podcast – Featuring Andrew Silver

Andrew Silver, host of The Freight Pod, knows how to ask the right questions to spark real conversations. This October, he’ll take that skill from the recording studio to the main stage as moderator of the TMSA Executive Summit Shipper’s Panel featuring KeHe Distributors, Google, and Mitsubishi Power. In this episode, Andrew shares his approach to drawing out honest, thought-provoking insights from leaders across such different industries, what makes a panel truly engaging, and how he plans to connect the dots between shippers, carriers, and the broader...

TMSA’s On the Move Podcast – Featuring Agustin Harriague

Agustin Harriague brings over 20 years of logistics and supply chain leadership to the table—now serving as VP at Mitsubishi Power Americas, where he leads operational excellence, digital transformation, and high-stakes project logistics. With deep expertise in moving heavy power-generation equipment and integrating logistics into the design and engineering phases of megaprojects, he knows how critical integrated planning is for success. In this episode, Agustin shares his career trajectory, insights into the evolving supply chain landscape, expectations for the year ahead, and what he’s most looking forward to at th...

TMSA’s On the Move Podcast – Featuring Nicole Glenn

Nicole Glenn, founder and CEO of Candor Expedite, brings two decades of logistics expertise and a deeply personal leadership philosophy to the Executive Summit stage. Known for her problem-solving grit, transparent communication, and people‑first approach, she founded Candor in 2017 to deliver honest, precise, and high‑touch logistics solutions. As keynote speaker for this year's summit, Nicole will inspire attendees with stories of resilience, culture-building, and leading through volatility—all while demonstrating how authenticity can transform both teams and businesses.

Check out the Transportation Sales and Marketing...

TMSA’s On the Move Podcast – Featuring Noelle Taylor-Dalton

Legacy in Motion: Noelle Taylor Dalton on Family, Innovation, and the Future of Logistics
As part of the 7th generation of her family’s women- and family-owned logistics company, Noelle Taylor Dalton carries forward a legacy that began in 1850. With a deep respect for the company’s history and a passion for pushing it into the future, Noelle blends tradition with innovation at Taylor Logistics. In this episode, we explore what it means to be part of a nearly two-century-old business that’s anything but stagnant, her unique per...

TMSA’s On the Move Podcast – Featuring Angelica Brooks

In this episode of TMSA On the Move, we sit down with Angelica Brooks, Director of Communications, Marketing, & Events at Women in Maritime Operations (WIMOs), a national nonprofit organization dedicated to supporting women across the maritime industry. Angelica brings a unique blend of service, strategy, and storytelling to her work—balancing her leadership role at WIMOs with her service as an officer in the U.S. Coast Guard Reserves.

She shares how WIMOs is creating space for women to thrive in a traditionally male-dominated industry, how commun...

TMSA’s On the Move Podcast – Featuring Jasmine Martin

In this episode of TMSA On the Move, we sit down with Jasmine Martin, Vice President of Customer Success at Fortune Logistics, to explore how her commitment to people, process, and partnership has powered her career and leadership style. With a varied career in transportation, logistics, and supply chain operations, Jasmine brings a unique passion for operational excellence, customer advocacy, and team empowerment.

Jasmine will share how she approaches customer success in an industry where strong relationships are everything.

Check out the Transportation Sales and...

In this episode of TMSA On the Move, we sit down with Don Friddell, Vice President of Sales and Marketing at Brown Integrated Logistics, to explore his impressive career journey and deep-rooted involvement in the transportation and logistics industry. With decades of experience under his belt, Don reflects on the lessons learned, industry shifts witnessed, and the importance of staying connected through organizations like TMSA.

As he steps into a new role within the TMSA community, Don shares what this next chapter means to him, how he hopes to give back to the association, and his vision...

TMSA’s On the Move Podcast – Featuring Lexi Farris

In this episode of TMSA On the Move, we sit down with Lexi Farris, Director of Strategy at Upwell and a speaker at the upcoming TMSA ELEVATE Conference. With a career rooted in sales and business strategy, Lexi brings a sharp, insightful perspective to the complex challenges facing transportation and logistics companies today.

She shares how her experience on the front lines of sales has informed her approach to high-level strategy, and how leaders can stay agile in an industry that’s constantly evolving. Lexi also gives...

In this episode of TMSA’s On the Move, we’re joined by Jillian Montrello, Vice President of Business Development at VideoRequest, LLC. Jillian shares how VideoRequest is helping transportation and logistics companies of all sizes seamlessly integrate video into their day-to-day operations—from sales outreach to marketing campaigns and beyond.
 
We dive into how teams are leveraging video to personalize communication, build trust quickly, and stand out in a crowded marketplace—without the need for costly equipment or complex production. Jillian also highlights the measurable impact her clients are seeing and outlines best-use cases for video...

On The Move with Kristy Knichel

In this episode of TMSA’s On the Move, we sit down with Kristy Knichel, CEO of Knichel Logistics, Inc. and a featured speaker at the upcoming 2025 TMSA ELEVATE Conference. Kristy shares a preview of her powerful session, where she’ll unpack what it really takes to lead—not from the top down, but from the inside out.

We explore the importance of humility, resilience, and staying hands-on in an industry that’s constantly evolving. Kristy also reflects on her longevity in transportation and logistics, what’s kept her inspired o...

On The Move with Jessica Whidt

In this episode of TMSA’s On the Move, we’re joined by Jessica Whidt, Managing Director at Warner Communications (A Millwright Agency), for a powerful conversation on navigating communication during times of regulatory uncertainty. Jessica shares expert insights on how brands in transportation and logistics can lead with clarity, consistency, and credibility—even when the rules are still being written.
 
We dive into the critical role of thought leadership in building trust and visibility, how to prepare for and respond to crisis situations, and why strategic messaging is more vi...

On The Move with Tami Richter, CVA

In this episode of TMSA’s On the Move, we sit down with Tami Richter, the VP of Event Operations at SXSW, to talk about event operations and marketing for SXSW, which is one of the nation’s largest entertainment events.

We’ll also dive into Tami’s upcoming TMSA ELEVATE panel. This presentation dives into the intricate transportation network of planes, trains, and trucks that ensures attendees, equipment, and experiences arrive seamlessly in Austin.

Check out the Transportation Sales and Marketing Association (TMSA) website or engage w...

In this episode of TMSA’s On the Move, we sit down with Jason Green, President at Faye, to explore how transportation and logistics companies can strategically identify and prioritize AI projects for both quick wins and long-term success. Jason breaks down how AI-driven insights can enhance customer satisfaction by predicting and addressing potential challenges before they arise, ultimately improving efficiency and strengthening customer relationships. Additionally, TMSA’s Jennifer Karpus-Romain reflects on her time at Faye and how Jason’s leadership profoundly shaped her career.

Check out the Transportation Sales and Marketing Association (TMSA) website or engage with u...