REVB - Real Estate Video Blueprint

On this episode of the REVB Podcast, hosts Katie Day and Tim Macy welcome Shivani Peterson—mortgage loan officer, Chief Performance Officer, and content creator.

Shivani breaks down how going all-in on daily video content transformed her personal brand, her approach to scripting with AI tools like Claude, and how defining a hyper-specific avatar helps drive business growth. Plus, she shares practical advice on how agents can overcome self-doubt, find their niche, and use content as a service to help others.

Key Takeaways:

Consistency and Repetition Build Authority: Posting content consistently—such...

Tired of posting 3 times a day only to get zero real estate leads? In this REVB Mastermind session, Jacksonville top agents Josh Rogers and Kelly Melody break down how they abandoned generic AI-generated captions and built a niche Instagram strategy that landed a $700,000 relocation client after just 9 posts—with only 192 followers.

Josh and Kelly share their "Dani's Diary" avatar framework for getting psychotically specific on your ideal client, their 6-part "Right Hook" reel structure (Hook, Pain, Stack, Gap, Spike, CTA) that generated over 350 comment requests on a single property video, and their low-friction ManyChat automation wo...

In this episode of Real Estate Video Blueprint, Katie Day and Tim Macy sit down with Brandon Doyle, a Minnesota real estate agent, author, and YouTube creator, to break down how he’s built a business around video, new construction, and local expertise.

Brandon shares why he chose to focus almost entirely on YouTube, how his new construction home tours generate business, and how he manages a production system with multiple videographers and editors. 

The conversation also dives into building authority with a 200-page local guide, using AI without losing the human element, relationship-building through wee...

Are your AI-staged listing photos looking fake, clunky, or like they came straight out of a video game? In this REVB Mastermind session, Atlanta agent Hunter Kirkman reveals his step-by-step workflow for creating realistic, high-converting virtual staging inside ChatGPT.

Hunter breaks down why default AI prompts hallucinate rugs and beige furniture in every room, and how feeding ChatGPT alternate camera angles, floor plans, and specific buyer personas transforms cheap vacant listings into buyer magnets. Plus, he shares his custom Claude skill that automatically re-orders photographer photos for maximum Zillow click-through rates, and explains how he built a...

Welcome to the full replay of the REVB Reunion! Hosted by Tim and Katie Day, this live event brings together top producers and marketing strategists to give you the exact blueprints working in today's real estate market.

The market has shifted significantly, requiring agents to move away from passive branding and embrace proactive video, AI search optimization, and direct-response sales.

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⏱️ SPEAKER LINEUP & TIMESTAMPS

00:00 - Introduction & The New Market Reality (Tim & Katie Day)
Why waiting for the market to change is a trap, and why your 2027 strategy starts today.

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AI is rapidly changing how real estate agents create content, run their businesses, and stay competitive.

In this episode of Real Estate Video Blueprint, Katie Day sits down with Derek Caldwell, team leader of the Caldwell Group and partner/lead builder at AI Marketing Academy, to break down how agents and teams can actually use AI to create leverage.

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04:23 — 75 Hard for Real Estate: Using challenges and accountability to drive business activity.
09:21 — Where to Start With AI: Practical advice for agents feeling overwhelmed by AI.
15:28 — The Rise of Agentic AI: How AI can pe...

Tim Macy and Katie Day sit down with YouTube strategist Aaron Cuha to break down what’s working on YouTube for real estate agents right now.

They discuss the changing YouTube algorithm, property tours vs. talking-head content, consistency, paid promotions, AI search, and how agents can create content that actually generates business.

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03:55 | Thumbnails, Titles & Clicks
07:50 | Property Tours vs. Talking Heads
18:11 | The Secret to Consistent Content
27:10 | YouTube & the Future of AI Search

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Join our Weekly Mastermind: https://bit.ly/revbm 
Check out our Online Community: https://www...

Are your home tour videos getting low views and zero clients? In this mastermind session, Charleston top agent Bill Olson breaks down his complete blueprint for creating unscripted, story-driven property tours that get thousands of views and convert viewers into high-net-worth clients.

Bill reveals why traditional listing videos fail when agents just point out granite countertops and bedroom counts. Instead, he shares his exact framework for making your audience "smarter" by uncovering the history, land origin, and unique quirks behind every property.

Plus, he reveals his exact dual-camera "MacGyver" rig that allows him to record...

AI is changing the way real estate agents work, but it’s also changing the way clients make decisions.

In this episode of the REVB Podcast, Tim Macy and Katie Day talk about how agents should adapt to AI, from clients using ChatGPT during transactions to using AI to create better, more personalized buyer and listing presentations.

They cover:

Why AI is killing some real estate deals
The conversation every agent should have with clients about AI
Why buyer consultations are becoming more important
How to use AI to personalize yo...

Are you getting views and followers on social media, but zero actual real estate clients? In this mastermind session, Long Beach agent Rick Lee breaks down how he closed over 25 transactions directly from Instagram and YouTube by shifting from generic viral content to high-converting local authority videos.

Rick shares how he raised his average price point, targeted high-intent relocation buyers (including engineers moving for "Space Beach"), and built a seamless flywheel between short-form Instagram reels and long-form YouTube videos.

If you're ready to stop chasing vanity metrics and start converting your video content into closed...

What happens when you stop chasing the latest AI tool and start focusing on what actually matters?

In this episode of the Real Estate Video Blueprint Podcast, Katie Day and Tim Macy sit down with Jimmy Conover to talk about his unconventional path into real estate, growing an Instagram account from 0 to 23,000 followers, and what he's learned about content, AI, consistency, and building a personal brand.

Jimmy shares why AI should help you show up, not show up for you, how to use AI as an employee instead of a replacement for your voice, and...

Why are 44% of real estate agents closing ZERO deals from social media despite posting consistently? In this mastermind session, Alyssa Stalker (Head of Member Education & Strategy at Coffee and Contracts) reveals unreleased survey data from the largest sample of real estate agents surveyed on social media.

Alyssa breaks down the critical "conversion gap" that keeps agents stuck on the content hamster wheel. You’ll discover why AI is no longer a competitive advantage, how having a clearly defined ideal client makes you 9 times more likely to close 5+ deals a year, and the exact 3-part content framework needed to...

Tired of spending hours editing real estate videos that barely get views? In this mastermind session, San Antonio top agent Tre Serrano reveals how he eliminated content friction by pivoting from scripted 4K videos to a simple, high-converting weekly live-stream strategy.

Tre breaks down his complete, end-to-end framework for going live on YouTube and TikTok simultaneously, leveraging AI to prepare data-rich presentations in seconds, and turning a single 40-minute stream into a multi-channel lead generation machine.

Whether you're struggling with consistency, overthinking your content, or looking for a seamless way to convert viewers...

What happens when a real estate agent stops making content for other agents and starts creating content for the consumer?

Marie Lee built her real estate business around content, reaching roughly $13M in production in 2023 with 70% of her business coming through social media. Now, her strategy has evolved toward storytelling, listing content, and showing the real work happening behind the scenes.

In this episode of Real Estate Video Blueprint, Katie Day and Tim Macy sit down with Marie to break down how she built her content strategy, why repetition matters, how authentic storytelling generates business...

In this episode of the REVB Podcast, Justin McCabe shares how he went from feeling burned out and frustrated with content to consistently growing a hyperlocal audience of people who live in, or want to move to, his market.

Justin breaks down the shift from "look at me" content to community-focused content, why your opinion and experience matter more than information people can Google, how he grew to roughly 10 videos per week, and how he's using AI to identify local stories, trends, businesses, zoning changes and other opportunities to create content.

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You'll also...

Join our Weekly Mastermind: https://bit.ly/revbm
Check out our Online Community: https://www.skool.com/revb
Join us at REVB 2027: https://www.realestatevideoblueprint.com/

There is a brand-new, wide-open advertising loophole in real estate, and 99% of your competitors don't even know it exists yet. In this video, we are breaking down how to run ChatGPT Ads step-by-step.

In this exclusive walkthrough, ad expert Joey Abdullah pulls back the curtain on OpenAI's new ad platform. We explain why traditional chatbots are evolving into high-converting referral partners, and how you can position your...

In this episode of the Real Estate Video Blueprint podcast, host Katie Day is joined by Eric Simon (co-founder and Head of Content at BAM Media and creator of The Broke Agent) to dive deep into what it actually takes to win the modern social media game.

If you are a real estate agent struggling to find your voice, jaded by generic Canva templates, or wondering if you should split your social media pages into hyper-niche channels, this tactical breakdown is for you.

In this episode, we cover:
The Power of Niche Routing: Why...

Are you tired of getting zero views on your real estate videos? Or worse—are you getting vanity views but nobody is actually calling you to buy or sell?

The truth is, most real estate agents fail on YouTube because they only target one level of consumer awareness. In this video, we dive deep into the classic marketing framework used by the world's top creators: The 5 Levels of Avatar Awareness.

By mapping your content strategy to the exact phase your ideal client is in, you can build a systematic funnel that effortlessly turns cold, passive vi...

Join the REVB Community: https://www.skool.com/revb

Follow Katie Day on Instagram: https://www.instagram.com/movemetotx/ Follow Tim Macy on Instagram: https://www.instagram.com/timmacyrealtor/

Follow Real Estate Video Blueprint (REVB) on Instagram: https://www.instagram.com/realestatevideoblueprint/

Are you tired of staring at a phone full of unlabeled, messy B-roll clips? In this week’s REVB Mastermind, Florida agent Juan Alcala shares the ultimate cheat code to automate your video organization and editing using Google Gemini AI.

If you would rather go to the dentist than open 50 raw video files (like IMG_4921.MOV) to manually rename them, this episode is your cure. Juan breaks down his exact "B-Roll Organizer" Gemini hack. Because Gemini is natively integrated with Google Maps and its massive geographic database, it is the only AI that can watch your footage fr...

Join the REVB Community: https://www.skool.com/revb

Follow Katie Day on Instagram: https://www.instagram.com/movemetotx/ Follow Tim Macy on Instagram: https://www.instagram.com/timmacyrealtor/

Follow Real Estate Video Blueprint (REVB) on Instagram: https://www.instagram.com/realestatevideoblueprint/

Stop posting random real estate videos and hoping for the best! In this week's REVB Mastermind, Silicon Valley agent Christa Nielsen breaks down the exact content creation machine that took her from a self-proclaimed "serial dabbler" to a highly systemized producer with a 90% lead-to-sale conversion rate.

Instead of chasing viral dances or trends, Christa built a highly disciplined, dual-pillar content strategy: green screen local news updates to build community authority, and TikTok/Instagram home tours to capture premium, out-of-town relocation buyers.

Watch as Christa details her complete Sunday-to-Tuesday workflow, the exact AI prompts and tools...

Join the REVB Community: https://www.skool.com/revb

Follow Katie Day on Instagram: https://www.instagram.com/movemetotx/ Follow Tim Macy on Instagram: https://www.instagram.com/timmacyrealtor/

Follow Real Estate Video Blueprint (REVB) on Instagram: https://www.instagram.com/realestatevideoblueprint/

Join the REVB Community: https://www.skool.com/revb

Follow Katie Day on Instagram: https://www.instagram.com/movemetotx/ Follow Tim Macy on Instagram: https://www.instagram.com/timmacyrealtor/

Follow Real Estate Video Blueprint (REVB) on Instagram: https://www.instagram.com/realestatevideoblueprint/

Join the REVB Community: https://www.skool.com/revb

Follow Katie Day on Instagram: https://www.instagram.com/movemetotx/ Follow Tim Macy on Instagram: https://www.instagram.com/timmacyrealtor/

Follow Real Estate Video Blueprint (REVB) on Instagram: https://www.instagram.com/realestatevideoblueprint/

Are you tired of posting real estate videos that get zero traction? In this week's REVB Mastermind, Shawn Jardine breaks down exactly how she built a highly profitable niche YouTube channel targeting the Southwest 55+ demographic. With over 1.6 million views and a fiercely loyal audience, Shawn proves that you don't need to be a tech expert or have expensive gear to dominate on YouTube.

Watch as she shares her exact strategy for uncovering viral video topics using Reddit, the crucial difference between "growth" and "conversion" videos, and why making your videos at least eight minutes long is the...

Welcome to the REVB Podcast, where every week, hosts Katie Day and Tim Macy break down the video blueprint of successful real estate professionals.

Join us weekly and start transforming your real estate marketing strategies with the power of video and personal branding, exclusively on the Real Estate Video Blueprint Podcast.

In this week's podcast, Brad McCallum sits down live with Ken Pozek at REVB in Nashville, TN.

Follow Ken Pozek on Instagram: https://www.instagram.com/kenpozek/
Follow Brad McCallum on Instagram: https://www.instagram.com/the.real.brad.mccallum/

Join the REVB Community: https://www.skool.com/revb

Follow Katie Day on Instagram: https://www.instagram.com/movemetotx/ Follow Tim Macy on Instagram: https://www.instagram.com/timmacyrealtor/

Follow Real Estate Video Blueprint (REVB) on Instagram: https://www.instagram.com/realestatevideoblueprint/

Welcome to the REVB Podcast, where every week, hosts Katie Day and Tim Macy break down the video blueprint of successful real estate professionals.

Join us weekly and start transforming your real estate marketing strategies with the power of video and personal branding, exclusively on the Real Estate Video Blueprint Podcast.

In this week's podcast, we're breaking down Hannah Smith's video strategies and how her organic content has driven business over the years.

Follow Hannah Smith on Instagram: https://www.instagram.com/hannah_thepropertygeek/

Join the REVB Community: https...

Welcome to the REVB Podcast, where every week, hosts Katie Day and Tim Macy break down the video blueprint of successful real estate professionals.

Join us weekly and start transforming your real estate marketing strategies with the power of video and personal branding, exclusively on the Real Estate Video Blueprint Podcast.

In this week's podcast, Brad Walker dives into his video journey.

Follow Brad Walker on Instagram: https://www.instagram.com/brad.walker.airdrie.realtor/

Join the REVB Community: https://www.skool.com/revb

Follow Katie Day...

Welcome to the REVB Podcast, where every week, hosts Katie Day and Tim Macy break down the video blueprint of successful real estate professionals.

Join us weekly and start transforming your real estate marketing strategies with the power of video and personal branding, exclusively on the Real Estate Video Blueprint Podcast.

In this week's podcast, we're sharing the replay of this week's mastermind with Jimmy Mackin.

Follow Jimmy Mackin on Instagram: https://www.instagram.com/jimmymackin/

Join the REVB Community: https://www.skool.com/revb

Follow Katie Day on...

Welcome to the REVB Podcast, where every week, hosts Katie Day and Tim Macy break down the video blueprint of successful real estate professionals.

Join us weekly and start transforming your real estate marketing strategies with the power of video and personal branding, exclusively on the Real Estate Video Blueprint Podcast.

In this week's podcast, Brad McCallum sits down live with Christa Nielsen from Morgan Hill, CA.

Follow Christa Nielsen on Instagram: https://www.instagram.com/homesbychrista/
Follow Brad McCallum on Instagram: https://www.instagram.com/the.real.brad.mccallum/

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Welcome to the REVB Podcast, where every week, hosts Katie Day and Tim Macy break down the video blueprint of successful real estate professionals.

Join us weekly and start transforming your real estate marketing strategies with the power of video and personal branding, exclusively on the Real Estate Video Blueprint Podcast.

In this week's podcast, Josh Rogers & Kelly Melody take over and we're talking all things personal brand.

Join the REVB Community: https://www.skool.com/revb

Follow Katie Day on Instagram: https://www.instagram.com/movemetotx/ Follow Tim Macy on...

Welcome to the REVB Podcast, where every week, hosts Katie Day and Tim Macy break down the video blueprint of successful real estate professionals.

Join us weekly and start transforming your real estate marketing strategies with the power of video and personal branding, exclusively on the Real Estate Video Blueprint Podcast.

In this week's podcast, we're chatting with Christina Leavenworth from Pensacola, FL.

Follow Christina Leavenworth on Instagram: https://www.instagram.com/christinaleavenworth/

Join the REVB Community: https://www.skool.com/revb

Follow Katie Day on Instagram...

Welcome to the REVB Podcast, where every week, hosts Katie Day and Tim Macy break down the video blueprint of successful real estate professionals.

Join us weekly and start transforming your real estate marketing strategies with the power of video and personal branding, exclusively on the Real Estate Video Blueprint Podcast.

In this week's podcast, Brad McCallum sits down live with Connie Carlson, agent in Atlanta, GA.

Follow Connie Carlson on Instagram: https://www.instagram.com/conniecarlson/
Follow Brad McCallum on Instagram: https://www.instagram.com/the.real.brad.mccallum/

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Welcome to the REVB Podcast, where every week, hosts Katie Day and Tim Macy break down the video blueprint of successful real estate professionals.

Join us weekly and start transforming your real estate marketing strategies with the power of video and personal branding, exclusively on the Real Estate Video Blueprint Podcast.

In this week's podcast, we're sharing the weekly mastermind where we're talking about email newsletters with Sam Rogers of Brick by Brick Collective.

Follow Brick by Brick on Instagram: https://www.instagram.com/brickbybrickcollective

Join the REVB Community: https://www...

Welcome to the REVB Podcast, where every week, hosts Katie Day and Tim Macy break down the video blueprint of successful real estate professionals.

Join us weekly and start transforming your real estate marketing strategies with the power of video and personal branding, exclusively on the Real Estate Video Blueprint Podcast.

In this week's podcast, we're chatting with Eric Sztanyo, a Cincinnati & NKY Realtor.

Follow Eric Sztanyo on Instagram: https://www.instagram.com/esztanyo/

Join the REVB Community: https://www.skool.com/revb

Follow Katie Day on...

Welcome to the REVB Podcast, where every week, hosts Katie Day and Tim Macy break down the video blueprint of successful real estate professionals.

Join us weekly and start transforming your real estate marketing strategies with the power of video and personal branding, exclusively on the Real Estate Video Blueprint Podcast.

In this week's podcast, we're joined by Alyssa Stalker with Coffee & Contracts.

Follow Alyssa Stalker on Instagram: https://www.instagram.com/thealyssastalker/

Follow Coffee & Contracts on Instagram: https://www.instagram.com/coffeecontracts/

SHOW NOTES: 

Welcome to the REVB Podcast, where every week, hosts Katie Day and Tim Macy break down the video blueprint of successful real estate professionals.

Join us weekly and start transforming your real estate marketing strategies with the power of video and personal branding, exclusively on the Real Estate Video Blueprint Podcast.

In this week's podcast, we're sharing a mastermind with Alyssa Curnutt from Spokane, WA.

Follow Alyssa Curnutt on Instagram: https://www.instagram.com/alyssacurnutt/

Join the REVB Community: https://www.skool.com/revb

Follow Katie Day...

Welcome to the REVB Podcast, where every week, hosts Katie Day and Tim Macy break down the video blueprint of successful real estate professionals.

Join us weekly and start transforming your real estate marketing strategies with the power of video and personal branding, exclusively on the Real Estate Video Blueprint Podcast.

In this week's podcast, Brad McCallum sits down live with Lacey Brutschy, agent in Dallas, TX.

Follow Connie Carlson on Instagram: https://www.instagram.com/laceyb.realtor/
Follow Brad McCallum on Instagram: https://www.instagram.com/the.real.brad.mccallum/
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