Comic Lab

How do you build momentum as a cartoonist — and what happens when you lose it?

Brad and Dave examine momentum across every part of a creative career: generating ideas, maintaining a productive workflow, growing an audience, and building a sustainable business. They discuss why progress can feel imperceptibly slow at first, how consistent work eventually begins producing its own energy, and why returning after a break can feel like starting a stalled train.

Then, a listener asks how cartoonists should transition between scenes, chapters, and storylines in a collected book. Brad and Dave compare their ve...

How much of a successful comics career depends on being temporarily delusional? Brad and Dave suspect it may be more than anyone wants to admit.

Then, a listener asks about creating a style guide for a comic. Brad and Dave discuss the small decisions that help lettering remain clear, consistent, and easy to read — from spelling out numerals and avoiding hyphenated line breaks to shaping word balloons, using all-caps lettering, and deciding whether “livestream” is one word or two.

Finally, they look back at the pivotal “sliding doors” moments that could have sent their careers in entirel...

Dave and Brad return from the 80th Annual National Cartoonists Society Conference and Reuben Awards with stories to tell!

They look back on ComicLab LIVE and a private tour of the newly redesigned Billy Ireland Cartoon Library & Museum!

Then it's on to the Reuben Awards, where Mark Tatulli finally won the Reuben Award after years of nominations.

But some of the best moments happened between the scheduled events. Brad gets the chance to sit down with 95-year-old cartooning legend Mort Gerberg and hear stories about the golden age of magazine cartooning — including an in...

Once again, Dave and Brad brought their podcast to the stage at the annual National Cartoonists Society Conference and Reuben Awards. They were joined by Dee Fish, Terri Libenson, and Jamar Nicholas — three cartoonists with very different creative paths and a wealth of hard-earned advice to share.

Dee Fish

Dee Fish is a cartoonist, illustrator, and writer best known for Finding Dee, her semi-autobiographical webcomic about navigating life after coming out as a transgender woman. Dee was nominated for a Reuben Award in the Best Online Shortform category.

Terri Libenson

Terri Li...

Today's show is brought to you by Hogan's Alley, the fantastic magazine devoted to comics history, cartoonists, and the art form we love. Visit HoganMag.com and use the discount code COMICLAB10 for 10% off.

Dave Kellett is back from San Diego Comic-Con 2026, and he brought receipts! After 27 years of exhibiting at the show, Dave just had his best Comic-Con ever — including an absolutely bonkers $6,000 Sunday.

But a big gross number doesn't necessarily mean a big payday. Brad and Dave dig into the actual economics of exhibiting at one of the world's biggest conventions: booth fees, sa...

Cartoonist Fran Sundblad, creator of Tiff & Eve, joins Brad for a wide-ranging conversation about creating character-driven comics, finding an audience on Reddit, and learning when not to chase the algorithm.

Fran traces Tiff & Eve from its beginnings in her sketchbook to a comic that regularly reaches thousands of readers. She explains how Tiff and Eve represent two very different impulses — Tiff as the superego and Eve as the id — and shares a terrific character-development exercise: Lock your character in a room and ask what they do next. If you don't know the answer, you probably don't know the...

Although we typically focus on the bright side of being independent cartoonists, a listener asks us to address the downside of webcomics. We'll talk about time management, burnout, financial insecurity, and reader interactions. Then we realize that all those drawbacks have one very important thing in common — and it's not what you'd expect!

TODAY’S SHOW

Patreon backers have access to an exclusive ComicLab Churn Rate spreadsheet — it does the math for you!

Is your Patreon actually growing—or are new members disguising a retention problem? Brad walks Dave through the process of calculating churn rate and shows how one number can unlock a much clearer understanding of a membership business. They discuss subscriber retention, lifetime value, onboarding, well-timed interventions, and how to determine whether advertising or convention appearances are truly worth the investment. Then, Dave asks whether publishing a children’s book page by page on his existing webcomic could finally help him fi...

What belongs at the beginning of your book? Brad and Dave discuss whether an anti-AI statement offers creators any meaningful protection, break down the information that belongs on a copyright page, and explore the many ways cartoonists can approach the first page of a story or chapter. The best opening isn’t determined by a universal rule—it should establish the right expectations, reflect the story you’re telling, and give readers a reason to keep going.

Topics include:

Cartoonist and author Dylan Meconis joins Dave Kellett to discuss marketing middle-grade webcomics, working with fans who offer to translate your work, and finding the right balance between control and accessibility. They also share practical advice for cartoonists creating an autobiographical avatar — including how simplification, posture, clothing, line quality, and tone can make a character feel unmistakably like you.

Topics include:

This week, Brad and Dave talk about the best business model for longform webcomics — and why putting your comic online for free is still the strongest way to build a sustainable career. Also: Kickstarter’s late-pledge and pledge-manager tools, the difference between market research and mirror research, and how to keep going when your first posts get nothing but crickets.

ON THIS WEEK'S SHOW...

Dave Kellett returns from his first-ever college reunion with a full heart — and a renewed appreciation for old friends, running jokes, and the occasional listener washing dishes through the cold open. From there, Brad and Dave dig into one of the trickiest parts of writing comics: how much work should the reader have to do to “get” the punchline?

Using Brad’s motorcycle-jump-over-a-ravine metaphor, they discuss why wider joke “canyons” can create bigger laughs, why shorter jumps can feel merely “technically funny,” and why the best cartoonists learn how to build strong launching ramps while understanding that every reader bri...

This week, Brad and Dave discuss one of the easiest traps for independent creators to fall into: Outsourcing important business or creative decisions to reader polls. Audience feedback can be useful, but when creators ask readers to steer decisions about Patreon tiers, Kickstarter rewards, publishing strategy, or creative direction, they often get noisy, contradictory advice that can lead them away from their own best judgment.

Topics covered in this episode include:

This week, Brad and Dave discuss what happens after a cartoonist achieves the dream: making a living from comics. They explain why success can create its own time-management problems, how to protect the thing that’s already working, and why adding books, Kickstarter campaigns, merch, newsletters, or conventions should happen gradually. They also talk about practical systems for numbering webcomic pages, naming files, and keeping longform comics organized over time.

Main topics covered

What seems like a simple question about exclamation points opens up a much bigger discussion about the power of comics lettering. Brad and Dave talk about punctuation, word balloons, font choices, and the unique grammar of comics — and why cartoonists have tools that prose writers can only dream of. They also share thoughts on staying creative during major disruptions, from studio moves to home renovations.

On today's show...

Today’s show is sponsored by Huion, makers of the Huion Kamvas 22 (Gen 3) — a 21.5" pen display with a gorgeous 2.5K screen and really smooth performance. Bottom line: it feels great to draw on — and it punches way above its price.

• Check it out at https://comiclabshop.com

• Use code COMICLAB5 for an exclusive 5% discount! (Valid through June 14th)

This week, Dave returns from Alaska Comics Camp — https://minicon.alaskarobotics.com/comics-camp/ — with a glowing review of what he calls one of the most meaningful experiences of his professional life. He explains how the camp blends educ...

Should cartoonists hire a social-media manager? Brad and Dave discuss the pros and cons of outsourcing social media and ultimately argue that most creators should handle it themselves. They explain why social media is an extension of a creator's voice, how direct engagement provides invaluable feedback about audience-building and marketing, and why improving your promotional skills makes you a better cartoonist overall. Along the way, they discuss shyness, self-promotion, audience growth, and the dangers of trying to be everywhere at once online.

Topics Covered

• The ComicLab newsletter and the “Five to Grow On” feature
• Whether...

With both Brad and Dave nominated for awards this year, the guys spiral into a surprisingly deep conversation about awards, marketing, ego, and whether creators should plaster “award nominee” stickers all over their books.

Later, they tackle a listener question about using 3D models, digital sets, and reference material in comics production — leading to a fascinating behind-the-scenes look at how both creators actually build comics pages in tools like Clip Studio Paint and Photoshop. Along the way, they discuss why imperfections matter in cartooning, how typography affects visual storytelling, and why “cheating” is often just another word for “worki...

The newspaper comic strip didn't go extinct — it evolved. But if your work doesn't keep up, your career may be fossilized! From Reddit-ready square comics to vertical-scroll storytelling, they explore how creators are adapting to phones, social media, and changing reading habits while keeping the heart of the comic strip alive.

Topics covered

Today’s show is sponsored by Huion, makers of the Huion Kamvas 22 (Gen 3) — a 21.5" pen display with a gorgeous 2.5K screen and really smooth performance. Bottom line: it feels great to draw on — and it punches way above its price.

• Check it out at https://comiclabshop.com

• Use code COMICLAB5 for an exclusive 5% discount! (Valid through June 14th)

Brad and Dave tackle a listener question that gets to the heart of creative careers: Can you make a living telling shorter stories, or does success demand long-form work? As always, the answer is equal parts practi...

A listener asks whether some words are inherently funnier than others—and it opens the door to a deep dive on word choice, dialogue, and how to make jokes land harder.

Brad and Dave break down why shorter, punchier words tend to win, how sound and rhythm affect comedy, and why you should always end on the funniest word. They also walk through their real-world writing process—cutting aggressively, reading dialogue out loud, and constantly swapping in better word choices.

From there, the conversation expands into how to write strong dialogue (hint: it’s not about...

This episode examines a Bluesky thread where cartoonists self-reported their financial realities. While the original question was thoughtful — seeking insight into full-time and part-time comic careers — the resulting discussion revealed a common problem: an echo chamber of discouragement.

Brad and Dave emphasize that these threads often skew negative due to self-selection bias. Many successful creators don’t participate—either because they’re busy, uncomfortable sharing income, or wary of backlash. The result? A distorted picture where it appears that no one is succeeding, even though many are.

TODAY'S SHOW

Today’s show is sponsored by Huion, makers of the Huion Kamvas 22 (Gen 3) — a 21.5" pen display with a gorgeous 2.5K screen and really smooth performance. Bottom line: it feels great to draw on — and it punches way above its price.

*Check it out here: https://comiclabshop.com

*Use code COMICLAB5 for an exclusive 5% discount! (Valid through June 14th)

On Today's Show: Your comic is gaining traction — but now readers want answers faster than you can tell the story. Brad and Dave explain why that’s actually a great sign — and how to turn audience curio...

Today’s show is sponsored by Huion, makers of the Huion Kamvas 22 (Gen 3) — a 21.5" pen display with a gorgeous 2.5K screen and really smooth performance. Bottom line: it feels great to draw on — and it punches way above its price.

• Check it out at https://comiclabshop.com

• Use code COMICLAB5 for an exclusive 5% discount! (Valid through June 14th)

The platforms we trusted to grow our audience have pulled the rug out from under us, and it’s time to take that control back. Brad and Dave explore how creators are reclaiming their power by ditching pl...

Today’s show is sponsored by Huion, makers of the Huion Kamvas 22 (Gen 3) — a 21.5" pen display with a gorgeous 2.5K screen and really smooth performance. Bottom line: it feels great to draw on — and it punches way above its price.

• Check it out at https://comiclabshop.com

• Use code COMICLAB5 for an exclusive 5% discount! (Valid through June 14th)

TODAY'S SHOW

In this episode, Brad and Dave tackle a question every cartoonist eventually asks: Where should I invest my time and energy? From gallery shows to professional organizations to keeping up with “the kids,” this conversation is packed with practical, experience-tested advice.

But first things first! Here's Brad's 2021 blog post about the science behind why vampires don't cast a reflection in a mirror.

Are Art Galleries Worth It?

A listener asks whether exhibiting in a gallery helps grow a comics career.

Key takeaways:

• Gallery exposure rarely converts into comic readers
•...

This week on ComicLab, veteran comic artists Brad Guigar and Dave Kellett kick things off a discussion about something every cartoonist wrestles with: work-life balance. If you’re juggling a day job, relationships, and your creative ambitions, Brad and Dave break down practical strategies that actually work — including:

• Why consistency beats intensity
• How to build a repeatable creative schedule
• The power of small, daily wins
• And why your health and relationships are just as critical as your drawing skills

They also tackle a big-picture career question: What happens when a long-running comic ends? Dave s...

In this episode of ComicLab, Brad and Dave tackle a surprisingly practical question: How do you start a web ring for comics creators? With social media platforms becoming less reliable for discovery, the classic web ring is making a comeback as a way for creators to promote each other directly.

Along the way, the guys discuss audience targeting, technical setup, and why the success of a web ring depends more on community alignment than on code. Plus: tattoo debates, Tolkien romance arguments, and the eternal challenge of drawing the right amount of detail in your comics.

Making friends in the comics community can be... complicated. After all, we're kind of an introverted bunch. When it comes to social interaction, Brad and Dave have made all the mistakes, so you don't have to! They'll talk about trying too hard, encountering hostility, and trying to fit into a community that's just not right for you. Speaking of realizing a community isn't a good fit, Dave just found out he was kicked off Amazon. And that's perfectly OK with him.

Today's Show

What’s the difference between a concept and a conceit — and why does confusing the two quietly sabotage so many comics?

In this episode, Brad and Dave break down one of the most important (and misunderstood) distinctions in storytelling. A concept is the engine that drives your story forward. A conceit is a clever wrapper that might look great… but doesn’t go anywhere.

If you’ve ever launched a comic that felt strong at first but ran out of momentum, this conversation will hit home.

We talk about:

This week, we welcome the brilliant Dylan Meconis, creator of Queen of the Sea and Bite Me.

Here’s what we cover:

A listener writes in after a breakup, worried they’ve lost their creative spark for good. Brad and Dave unpack the emotional toll of heartbreak, why creative paralysis is normal, and how time, grief, and self-reflection can ultimately deepen your storytelling. Also: Dave is quitting Amazon Advantage, and he shares why he made that startling decision.

Today's Show

Takeaways

The Mel Brooks documentary, "The 99-Year-Old Man!" holds a lot of wisdom for cartoonists. Speaking of wisdom, it doesn't take much to avoid these common Kickstarter scams.

Today's Show

Summary

In this episode of ComicLab, cartoonists Brad Guigar and Dave Kellett discuss the challenges and joys of creativity, drawing inspiration from Mel Brooks' documentary. They explore themes of fear, kindness, and the importance of perseverance in artistic careers. The conversation also touches on the realities of navigating Kickstarter campaigns, including the rise of scams targeting...

Cartoonists Brad Guigar and Dave Kellett dig into the many ways we react to humor — from full-on belly laughs to the silent internal “that was good” response. After that the way, they tackle some big (and surprisingly relatable) topics:

Summary

In this episode of Comic Lab, hosts Dave Kellett and Brad Guigar dive into the nature of hu...

An online publisher has become the center of some genuinely alarming stories. Brad and Dave break down five hard lessons comic creators can learn when a publisher shows signs of instability, mismanagement, or collapse.

Today's Show

Summary

Cartoonists Brad Guigar and Dave Kellett explore the importance of owning and controlling one's career in the comic industry. They discuss the need for business acumen among cartoonists and the risks of signing contracts. The conversation emphasizes the value of learning from mistakes in self-publishing...

A listener asks: "Should you judge a book by its cover?" Cartoonists Dave Kellett and Brad Guigar say... YES! Next, a cartoonist who is too embarrassed to promote his own work gets some encouragement and words of advice from the veteran comic creators.

TODAY'S SHOW

Takeaways

Starting a webcomic in 2026 isn’t about chasing algorithms or copying what’s popular — it’s about building something sustainable, creative, and yours. In this episode, Brad Guigar and Dave Kellett break down what new cartoonists actually need to focus on in their first years: writing first, consistency over hype, owning your work, and building an audience the right way.

You’ll learn why you don’t need Webtoon or Tapas, why monetizing too early can derail your career, how social media really fits into comics growth today, and why a website and mailing list are non-negotiable. This is a ma...

What does it really mean when someone looks at your career and says, “You should be doing more”?

In this episode of ComicLab, Brad and Dave respond to a pointed listener question that cuts straight to the bone: If they have the skills, the experience, and the ideas — why haven’t they launched even more projects? The answer isn’t defensive or dismissive. Instead, it becomes a clear-eyed breakdown of creative bandwidth, sustainability, work-life balance, and the invisible labor that propels up a long-term comics career. From Patreon and newsletters to storefronts, commissions, podcasts, and family responsibilities, they unpac...

Cartoonists Dave Kellett and Brad Guigar make their predictions for 2026 and share their goals for the new year. Also — they offer their annual reminder to shop the Comicraft New Year's Day sale on January 1st.

Brad's Predictions

Dave's predictions

At the beginning of the year, cartoonists Dave Kellett and Brad Guigar made their predictions for the coming year — and set goals for themselves. Now, as the year comes to a close, it's the brutally honest follow-up episode where they grade themselves — and sometimes discover that Past-Brad and Past-Dave were wildly optimistic. Or deluded. Or both.

2025 PREDICTIONS