The Golfstore Podcast

After challenging the best players in the world at The British Open, and then being close to her first European Tour win, we got the chance to sit down with rising star Kajsa Arwefjäll.
In this interview the 26 year old Swede talk nervs and Solheim Cup dreams, what it is like growing up with a teaching professional as your father, and what tour life really is like.
And as always there are also some tips that may take your golf to the next level.
Happy listening.

New golf clubs may be expensive, but when thought about carefully they can change your game – and your happiness. In this episode of The Golfstore Podcast, Adrian Morley explains how you should think when buying new golf clubs and why it is so important to have them specified to you and your game.

Times are changing, so is what the tour players put in their golf bags – and perhaps what you should put in yours too.
Together with Fredrik Theander, Golfstore Professional at Ljunghusens Golfkubb, we take a look equipment trends on tour, and what we as amateurs can learn from it. 

”Straight is long” is an old expression that keeps on returning in golf. And it does so for a reason. How should you think when it comes to length versus dispersion and how may a shorter shaft affect both of these? Can you even swing the shorter shaft faster than the long? In this episode of The Golfstore Podcast we visit David Leet, PGA Professional at Falsterbo Golfklubb for a deep dive into driving, and how a custom fitting can help you find the sweetspot more often.

Zero Torque, Toe-hang and Face-Balance. In this episode of the Golfstore Podcast we take a deep dive into putter terminology and help you understand what works best for you. 

To become a good putter, you need to know what defines someone who puts well, and what is good putting. Only then can you start your journey to master the art of putting. In this episode of the podcast we seek help from a real golf couple, Golfstore-Professionals Ellinor Haag and Patric Sundlöf. Together they share expertise that, if you take it to heart, will make you better with the flat stick.

In this episode of the Golf Store Podcast, we sit down with Golfstore-Professional Robert Maack to deconstruct the short game masterclass we just witnessed at Augusta National. From Rory McIlroy’s newfound wedge control to the nerves of elite leaders, we explore why the Masters is the ultimate test of "touch" and technique.

Robert breaks down the physics of a great wedge shot, explaining why friction and strike location are more important keys to unlocking your potential. Whether you're struggling with "winter rust" or looking to stick your approaches like a pro, this episode provides the blueprint fo...

Why do we spend 700 euros on a new driver, yet keep the same worn-out wedges in our bag for a decade?

In this episode of The Gear Watch, we welcome Linda Lindell from Araslöv Golf & Resort. With over 20 years of coaching and retail experience, Linda joins us to discuss the most neglected category in golf equipment: the wedges.

As we head into Masters week and the start of the golf season, we dive deep into why fresh grooves are the true secret to that low, checking ball flight we see on television. We explore t...

Finally the golf season is almost here! But how do we ensure that it starts off in the best possible way, with good shots, lots of fun and perhaps a birdie or two? It is not always easy to find the grove, and sometimes the results can even be quite deflating. Let’s avoid that. Let’s get inspired! To kickstart the season, we sat down with Magnus Landström. Golfstore-Professional at Pibe Mölle. In this chat Magnus identifies what good players do differently to the rest of us, and how we can learn from them in order to qui...

The golf season is around the corner and in this episode of The Golfstore Podcast's Gear Watch we take a closer look at some of the most exciting products of 2026. Among other topics we discuss TaylorMade Qi4D, Callaway Quantum and the new Vokey SM11 Wedges from Titleist.

In this episode of the Golfstore Podcast Johan Gullstrand and Fredrik Tillgren explains a philosophy based on individual biomechanics, and a putter fitting process that shaves strokes of your score.

Tour pro or amateur – you’re probably searching for what really works for your swing.

To hit it longer and make more puts

Listen in and lower your handicap.

Welcome to a new season of the Golfstore Podcast, and a season were we focus a bit extra on the expertise of our Golfstore Pros – and tips that will make you play better golf.

We kick 2026 off with an inspiring conversation with Niklas Eriksson. We discuss how to set goals, and how planning and building motivation are keys for reaching these goals.

As they say in the military "proper planning prevents poor results. Fittingly enough we meet Niklas, who has a background in the marine, at the former regiment A6 Golf Club.

Listen an...

Putting mat, range finder or perhaps a custom fitting lesson? Whether on a budget or looking to spend big – we have compiled the ultimate Golf Christmas Wish List!

She was the big Danish star, made her way onto the LPGA Tour, and was on the verge of making the European Solheim Cup team – but then back injuries stopped her dreams.

Today she is a Golfstore Professional at Horses Golf Club, helping other golfers reaching their goals.

In this episode of the Podcast Line Vedel Christensen explains the importance of winter training, and how the winter is the time to create a strong physical and technical foundation, and platform for success. 

A warm welcome to the Golfstore Podcast.

In this episode of The Golfstore Podcast's The Gear Watch we take a look at what has surprised us the most in 2025. We also go through each of the seven brands (Callaway, Cobra, Ping, Srixon/Cleveland, TaylorMade, Titleist and Wilson) we have in our shops and review their year – as well as look ahead to whats to come.

The golf equipment jungle can be very hard to navigate.
Needles to say, finding the right setup might be difficult.

In this episode we have Golfstore Professional, and custom fitting expert, Philip Coles helping us putting together the perfect golf bag.

Bobby Jones once famously said "Competitive golf is played mainly on a five-and-a-half-inch course... the space between your ears”.

Now, how is your mental game holding up?

In this episode we talk mental toughness with former Navy Seal Niklas Eriksson – who shares an approach to the game that, if you take it to heart, will make you mentally stronger and a better golfer.

A warm welcome to The Golfstore Podcast.

Probably you have left the course feeling you swung the club well but that your score didn't reflect it. Likely your game plan and decision making wasn't up to par.

In this episode of The Golfstore Podcast Magnus Andersson, Golfstore Pro and former tour caddie, dives deep into course strategy and helps creating a game plan that will lower your handicap.

In this episode of The Gear Watch we take a closer look at the golf ball, and break down some of the most important equipment myths in golf.

We also explain why it is worth investing in a quality golf ball – and sticking with it.

You can save endless strokes with good short game. But how do you become good? How do you spin it like the guys on the tele – is it really only a matter of touch?

Together with Robert Maack, Golfstore Pro at St Dionys in Germany, we dive deep into how to turn three strokes into two.

A warm welcome to a new episode of the Golfstore podcast.

Wedges, the scoring clubs and the sharpest knives in your bag. But, in this djungle of bounce, grinds and lofts, how do you know which ones are right for you? In this episode of The Golfstore Podcast Jesper Overgaard Sorensen, Golfstore Professional at Smorum Golf Club, is guiding you on a path towards lower scores – and more fun on the golf course.

Master the system and learn about the myths, with Golfstore Professional Håkan Svensson. In this episode Håkan gives you the keys to put like the pros you see on television.

In this episode of Golfstore's The Gear Watch we take a closer look at some of the hottest putters of 2025 and navigate through expressions such as "zero torque", "toe hang" and "face balanced". If you are in the market for a new putter, this is an episode you don't want to miss. 

It may be hard to play golf. But with better understanding for the swing and it's mechanics it may become easier. In this episode of the podcast, Golfstore Professional Jonathan Taylor shares his way of looking at the swing – and comes up with an explanation that may just take your game to the next level

In this episode of Golfstore's Gear Watch we take a closer look at the iron trends of 2025, discuss why a certain golf clubs feel the way they feel – and how you can make sure you are swinging the one that feels and performs the best for you.

Golfstore Professionals David Leet and Peter Grimfjord discusses custom fitting and identify one equipment mistake very many golfers do. Listen, learn and become a better golfer.

In this episode of The Gear Watch we take a closer look at some of the hottest drivers of 2025; Ping G440, TaylorMade Qi35 and Callaway Elyte.

He is a talented player himself, but more than anything Morten Hedegaard is a successful golf teacher who has fostered players such as Danish LIV Golf Star Frederik Kjettrup. In this episode of The Golfstore Podcast Morten is giving you the tips and tricks that will kickstart your 2025 golf season – and make you play better golf than ever before.

Golfstore Pro Fredrik Theander returns from The PGA Show in Orlando and gives a report on the latest trends in the golf business. "It's a driver year", he concludes.

Welcome to a new season of The Golfstore Podcast! A season that brings a new format! From now on every other episode will focus on equipment and the hottest gear in the Golfstore golf shops. In this episode we sit down with Jesper Overgaard Sorensen, Pro at Smorum Golf Club, to discuss the trends we see, coming into the 2025 season. The episode is recorded in Al Ain, during the Golfstore Winter Meeting, where Jesper and Martin have just tested all the hottest products from Titleist, Callaway, TaylorMade, Ping, Srixon, Wilson and Cobra. Please enjoy!

Having the perfect swing is one thing. Getting the ball in the hole something completely different.
Yes, we dive deep into swing philosophies, but what you really don’t want to miss from this episode is when Johannes Soini Gergils, Golfstore Professional at Wäsby, shares his best tips, drills and exercises for turning three strokes into two and lowering your scores.
A warm welcome to a new episode of the Golfstore podcast.

His favorite golf course is Carnoustie, the brutally tough links between Dundee and Aberdeen, nicknamed Carnasty because of the stern test. Maybe it is the fight against nature’s force, the strategical elements and the precision required, that has made it a favorite for Magnus Andersson. Or perhaps it is because it was here Magnus caddied for Mats Hallberg when Mats finished third in the Scottish Open and thereby qualified for The Open Championship at Royal Lytham & St Annes. In this episode of the podcast Magnus tells us about the lessons he learned from caddying on tour, and how yo...

She had a great first year as a tour professional and Annika Sörenstam’s sister Charlotta advised Ellinor Haag to try her wings on the American tours. And so she did. In this podcast we talk about how to handle both internal and external pressure – and taking the step from amateur to professional golf. Eventually Ellinor Haag decided to abandon her dreams of becoming the new Annika. She was tired of the game and had no intention of becoming a golf teacher. However life has a way of presenting unexpected turns. Today Ellinor is the Head Professional at Sala...

He is the Chairman at PGA of Sweden. She beats him on the golf courses. Marcus and Linda Lindell are a golf couple comparable to none. In this episode of The Golfstore Podcast they share their tips about how you should go about your decision making on the golf course – tips that will make you a better golfer.

Golf is a game that can lead to strong emotions. Emotions that can be hard to control and that may effect your score. It is true for both the best players in the world and hobby golfers. Teaching players in both categories Magnus Landström has seen it up close and in this episode of The Golfstore Podcast he both shares his observations and gives tips that will help you find your game face.

Playing your best golf isn't about hitting your best shots. It's about making your best mistakes. In this episode of The Podcast Golfstore Professional Jacob Flood speaks about how to get there, and how to find your way of getting that ball in the hole.

She competed against Annika Sörenstam and has achieved success herself as a player. But when asked to choose her favorite golf memory she points to something else and highlights the perhaps most beautiful aspect of our game.

At Smørum Golfklubb outside of Copenhagen golf is a sport. It is no coincidence this is where Denmark’s elite come to practice. And maybe this is also why the club is so successful, basically subscribing to championship medals both on a domestic and international level.

In this episode of the podcast, Golfstore-Professional Jesper Overgaard discusses what is needed in order to reach success and the importance of creating an environment where talent can flourish.

Björn Asplund is the Head Professional at this year’s Scandinavian Mixed-venue Vasatorps Golfklubb. We sit down at Golfstore Summer Meeting in order to hear his thoughts on golf training and to understand what he labels as his ”read thread” – a philosophy based on the fact that we are all different. But also to understand how to create the right environment for players to develop and have fun. A warm welcome to a new episode of The Golfstore Podcast.

In modern golf, distance is becoming increasingly important. PGA Tour Player Time Widing is a prime example. In this episode of the Golfstore Podcast, his swing coach Peter Grimfjord share tips on how you can increase your driving distance, but also how you can get mentally stronger, and shoot lower scores.