Wantrepreneur to Entrepreneur | Start and Grow Your Own Business

As Q4 kicks into high gear, the pressure is on to launch new products, create flashy promos, and find new customers to finish the year strong. But what if your biggest opportunities aren't in what’s new, but in what’s old? In this Solo Sunday episode, Brian shares his all-time favorite, most effective, and deceptively simple strategy for generating massive momentum: the reactivation campaign. Forget overcomplicating things. Brian breaks down why reaching out to past prospects—even the ones who ghosted you or said no—is the single most powerful move you can make right now. This is the exac...

In this special Collab Week episode of Wantrepreneur to Entrepreneur, eight founders come together to answer one deeply honest question:

Take us back to a lean season in your business. How did you get through it, and how do you prepare differently now?

Some are in a lean season right now. Some are still learning from their first one. Others have watched their busy seasons and slow seasons flip on them. It’s a wide-ranging episode about relationships, pipelines, cash, self-care, and why the best time to prepare for a lean season is be...

Ever frantically searched for your keys, wallet, or even your luggage at the airport? Daniel Daoura, the founder and CEO of Pebblebee, transformed that universal feeling of anxiety into a global tech company. Drawing on over a decade of experience developing tracking systems for military assets at Boeing, Daniel applied his deep expertise to solve an everyday problem. This episode is a masterclass in turning specialized knowledge into a consumer-focused brand, navigating the complexities of hardware manufacturing, and having the perseverance to build something truly innovative. You'll learn how Daniel led Pebblebee to become the first company to create...

In this episode, Brian sits down with Micah Alexander, the 22-year-old co-founder of Junior Innovators, a company revolutionizing entrepreneurship education in K-12 schools. Micah shares his powerful journey from launching teenage businesses like snow shoveling and t-shirt companies to building a national education venture that teaches students to do business, not just study it. This episode is a masterclass in the "ready, fire, aim" philosophy, emphasizing that the best way to learn entrepreneurship is by getting in the weeds, creating value, and embracing failure as a critical learning tool. For any wantrepreneur feeling stuck in the planning phase, Micah’s...

In this episode, Brian sits down with Matt Justice, a career finance expert turned AI founder who is revolutionizing how SaaS companies interact with their own numbers. Matt shares his journey from feeling the intense frustration of data wrangling in corporate finance to founding SMPL.ai, a platform that gives teams their time back and empowers them with true financial intelligence. This isn't just a talk about spreadsheets and compliance; it's a masterclass in shifting your mindset to see finance as a strategic tool for making faster, smarter decisions. For any wantrepreneur or entrepreneur tired of flying blind, Matt’s...

What if you could condense weeks of expert-level analysis into just a few minutes? Former McKinsey Partner Raman Julka is doing exactly that. In this episode, he breaks down his journey from advising global corporations to building two AI-native companies, ValueChaser.ai and Chance-Me.ai, with a radically lean team. This conversation is a masterclass in how AI is shattering the traditional barriers to entry in business. You’ll learn why your human judgment, not coding skills, is your most valuable asset and how to leverage your unique expertise to build a scalable business in this new economic landscape.

Ever have one of those days where the motivation just isn't there? You know you should work on your business, but you're tired, uninspired, or just don't feel like it. In this raw and personal Solo Sunday episode, Brian pulls back the curtain on the single most important trait for entrepreneurial success: just keep doing it. Recorded at 11:30 PM on his birthday, this episode isn't about theory; it's a real-time example of what it takes to show up when everything in you wants to quit. If you’ve ever waited for the “right time” or the “right feeling” to take actio...

In this special Collab Week episode of Wantrepreneur to Entrepreneur, six founders come together to answer one deeply personal question:

What's one thing you faked… until you made it?

You'll hear from Sheri Roder of Get UnStuck HQ, Bill McCumber of Rowan Elder, Wendy Votroubek of Integrity Legal Nurse Consulting, Sara Reece of Workmind, Patricia Ballivian of Altura Strategies, and Jane Alexander of Emma Advisor. Each of them talks about a moment when they had to show up before they felt ready.

For any wantrepreneur or entrepreneur wondering whether they really be...

Are you so focused on growth that you're accidentally breaking the very things that made your business special? In this episode, we sit down with Jeri Larsen, a former C-suite executive turned founder of Manage for Good. Jeri reveals why the traditional, siloed approach to people, operations, and growth is a recipe for disaster during scale. She provides a masterclass on how to navigate the painful but necessary "inflection points" of growth by building a solid foundation first. This episode is a must-listen for any founder who wants to scale intentionally, keep their best people, and create a high-performing...

Ever felt like your corporate experience puts you in a box? Think again. This episode features Ali Benslimane, a tech veteran from Google and Stripe who channeled his experience into solving a deeply human problem: the bureaucratic nightmare of moving to another country. Ali shares how he and his co-founder built Aelos, a company that combines high-tech efficiency with a high-touch concierge service to help Americans relocate to France. This episode is a masterclass in leveraging your background in unexpected ways, using technology to enhance human connection, and the critical importance of sweating the small details to build unbreakable...

Are you making marketing decisions based on gut feelings and chasing "good ideas" that never seem to move the needle? In this episode, growth strategist Izzy Sapien breaks down why this intuition-driven approach is the very thing keeping so many businesses stuck in the $2-5 million "no man's land." She reveals the critical shift from relying on grit to implementing disciplined, data-informed frameworks that create real momentum. This episode is a masterclass for any founder feeling the pressure of tight cash flow, showing you how to tie marketing directly to your P&L, make better strategic decisions, and build...

In this episode, Brian sits down with Drew Alexander Forde, the world-renowned musician known as "That Viola Kid" who has masterfully blended artistic excellence with sharp entrepreneurial instincts. Drew shares his incredible journey from playing viola in NYC subways to performing with legends like Adele and Kanye West, and how those experiences forged his business mindset. This isn't just a story about music; it's a masterclass in turning a passion into a multi-faceted career, building a personal brand, and creating a tech solution (DTLA) to solve the biggest pain points in your industry. For any wantrepreneur or entrepreneur, especially...

We spend countless hours perfecting our "welcome mat" — our onboarding sequences, sales calls, and initial client experience. But what happens when a client is on their way out? In this Solo Sunday episode, Brian pulls back the curtain on a strategy he’s never heard anyone else discuss in nearly 20 years of entrepreneurship: the offboarding plan. He argues that the way you handle the end of a client relationship is the ultimate test of your integrity and the most powerful, overlooked opportunity to build a legendary reputation. Brian shares his exact framework for ensuring clients feel cared for and set...

In this special Collab Week episode of Wantrepreneur to Entrepreneur, eight founders come together to answer one deeply personal question:

Have you ever been afraid to give something up, only for it to turn out to be a great decision?

You'll hear from Sheri Roder, Nicholas Cook, Brandon Pankey, David Beltran, John Lunsford, Raamon Newman, Drew Mehta, and Zeyno Dodd, as they each open up about the identity, title, plan, or old way of doing things they were scared to release — and what it gave them in return.

✨ What You'll Take Away<...

In this powerhouse episode, we sit down with Jaime Pesquera, the CEO and co-founder of the Madrid-based startup accelerator, Jupiter Base. Jaime breaks down the new rules for building a successful business in the age of AI, revealing how founders can create a protective "moat" around their ideas to thrive against fast-moving competition. This conversation is a masterclass for any entrepreneur feeling overwhelmed by the pace of technology. You'll learn how to leverage AI as a growth accelerator, cultivate the founder traits that truly matter to investors, and build the resilience needed to turn inevitable obstacles into massive opportunities.<...

Tired of feeling like success has to be a constant, grinding hustle? This episode is your antidote to entrepreneurial burnout. Kelly Csiszar, a former top-performing enterprise sales rep turned executive mindset coach, reveals why more strategies and tactics often fail to produce the results we want. She explains that the real breakthroughs happen when we look inward to understand and rewire the subconscious patterns that drive our behavior. For entrepreneurs and wantrepreneurs, this conversation is a masterclass in building a business that feels as good as it looks, achieving massive goals with ease, and transforming self-sabotage into sustainable success.<...

In an era where AI can make or break a business decision, how can you be sure you're getting the truth? Vanja Todorovic, a 25-year financial services veteran, faced this exact problem when AI gave him disastrous advice for his new venture. This experience led him to create MelMat, a patent-pending AI research platform designed to sift through AI "hallucinations" and deliver factually-grounded answers. This episode is a must-listen for any entrepreneur who relies on AI for market research, content creation, or critical decision-making. Vanja breaks down how his background in high-stakes mortgage compliance, where being wrong had severe...

Alexander Torrenegra is an entrepreneur who doesn't just build businesses; he reinvents entire industries. In this episode, he shares the incredible journey of co-founding Voice123 with his wife, bootstrapping it into the world's first major voiceover marketplace, and how that experience laid the groundwork for his current venture, Torre.ai—an AI-powered platform set to automate and humanize recruitment globally. This episode is a masterclass for entrepreneurs on how to spot broken systems, ask the right questions to innovate, and strategically choose between bootstrapping and fundraising. Alexander, also a shark on Shark Tank Colombia and Mexico, offers a raw, un...

Ever see someone crushing it with a specific marketing strategy—like Facebook ads, a Shopify store, or podcast interviews—and immediately think, "I need to do that too!"? If so, this Solo Sunday episode is a must-listen. Brian breaks down one of the most common and dangerous mental traps for entrepreneurs: assuming other people's results can predict your own.

Using a powerful behind-the-scenes story from the podcast—where one guest made over $100,000 from their appearance while others made $0—Brian reveals why asking "what results have others gotten?" is the wrong question entirely. Instead, he shares a much smarter...

In this special Collab Week episode of Wantrepreneur to Entrepreneur, seven founders come together to answer one deceptively powerful question:

What's something you started or learned long ago that's finally paying off?

You'll hear from Shawn Sundsvold of GoldBear Media, Nate Hebbert of SelfWare Consulting, Raamon Newman of New Mavericks, Rami Akeela of Nera Systems, David Beltran of Accord Intelligence, Brandon Pankey of Blue Pine Works, Zeyno Dodd of AlgiSense, and Drew Mehta of ThinkFraction, as they each trace a skill, habit, or hard lesson from years ago straight into the business they're running today.<...

Everyone is talking about adopting AI, but how do you do it without losing control, breaking the bank, or compromising your company’s data? In this episode, Brian sits down with Jake Tao, a seasoned entrepreneur and former engineering leader at giants like Amazon and Shopify. Jake breaks down the complex world of enterprise AI into simple, actionable strategies. He reveals why being locked into a single AI model is a mistake and how to create a secure, cost-effective AI environment tailored to your business needs. This episode is a masterclass for any entrepreneur who wants to move beyond th...

In a world where AI is making the hiring process feel more broken and impersonal than ever, how can entrepreneurs build teams based on trust and true capability? This episode features Josie Zhang, the founder and CEO of Griting.ai, who is pioneering a new approach. Josie breaks down how AI, when used correctly, can actually build a more trustworthy bridge between companies and talent. She reveals her framework for identifying real human potential beyond the resume, moving past biases to see what candidates are truly capable of. For any entrepreneur looking to build a high-performing team or ethically...

In this episode, Brian sits down with Noah McCloud, the founder of OptiGold PMO, who masterfully translates complex corporate project management principles into actionable strategies for entrepreneurs. Noah shares his journey from managing $600M+ portfolios to taking the leap and building his own business from the ground up. He reveals why most business failures aren't technical but human, rooted in our resistance to change and lack of trust. This episode is a masterclass in mindset, resilience, and the art of delivering visible results quickly to build momentum and prove your value. If you're struggling to manage competing priorities or...

Tired of the daily "what's for dinner?" struggle and the mental gymnastics of healthy eating? Sushmitha Kanukurthi, a data scientist with over 20 years of experience at companies like Meta, turned this universal problem into her mission. She founded Nuven, a health-tech platform that acts as your personal AI kitchen assistant. This episode is a masterclass in leveraging deep professional expertise to build a unique, data-driven solution in a crowded market. For any wantrepreneur or entrepreneur, Sushmitha’s story is packed with invaluable lessons on listening to user feedback, the power of pivoting, and why being married to the problem—not...

Ever feel like the evidence is stacked against you? A failed proposal, a critical email, or even that voice of self-doubt in your own head can feel like proof that you’re on the wrong track. In this Solo Sunday episode, Brian Lofrumento dives into a controversial but essential trait for every founder: delusion. He argues that in a world overflowing with evidence that you’ll fail, the only way to succeed is to be delusional enough to believe you will win anyway. Brian breaks down why this mindset is critical, how the most successful founders use it to thei...

In this special Collab Week episode of Wantrepreneur to Entrepreneur, 13 founders come together to answer one deceptively powerful question:

Tell us about something you picked up during your school years that had nothing to do with the actual coursework, but has helped you in day-to-day as a business owner.

From a nightly outfit ritual that taught preparedness, to a rugby final that taught the difference between the right action and the right outcome, to a boss's two-word correction that reframed an entire philosophy of customer service, this is a wide-ranging episode that's a...

Tired of wrestling with clunky spreadsheets or paying a fortune for software that doesn't quite fit your business? James Edgell, a former technology leader at giants like McDonald's, IBM, and Deloitte, is here to show you a better way. He shares how his new venture, SoftExit Studio, is using AI to make custom business software accessible and affordable for everyone. This episode is a masterclass in leveraging technology to solve real-world business problems without a team of developers or a venture capital budget. James breaks down how any entrepreneur can now build the exact tools they need to scale...

Tired of hearing about AI as a novelty? This episode cuts through the noise. Serial entrepreneur Marty Reed joins the show to reveal how to implement AI with a founder’s mindset, focusing on one thing: a tangible return on investment. He explains why simply chatting with an LLM is the lowest bar and shares how to build custom AI agents that automate complex workflows, multiply your team's productivity, and directly impact your P&L. For any wantrepreneur or entrepreneur feeling overwhelmed by AI, Marty provides a clear, strategic playbook for leveraging this technology to build a more efficient, sc...

In an era where AI tools like ChatGPT are making it easier than ever for students to cheat, how can we ensure real learning is still happening? This episode dives deep with Kevin Doshi and Patrick Roscio, the co-founders of Scholera, an AI-native platform designed to solve the biggest problems plaguing education today. They share their incredible journey from identifying a critical issue in academia—partly from their own experiences—to building a sophisticated tech solution from the ground up. This isn't just a story about EdTech; it's a masterclass in how to tackle a complex societal issue, find a co...

Felix Vicknair, an executive business advisor with 25 years of experience in supply chain and operational excellence, joins the show to demystify how small businesses can leverage the strategies of global corporations. He explains why focusing solely on revenue growth is a mistake and reveals the hidden opportunities for profit and efficiency that most entrepreneurs overlook in their day-to-day operations. This episode is a masterclass for any founder who feels overwhelmed and is looking for a structured way to lower costs, improve results, and build a more resilient business. Felix breaks down complex concepts like Lean Six Sigma and process...

Are you stuck in the "idea phase," convinced that your success hinges on creating something brand new that the world has never seen? In this Solo Sunday episode, Brian Lofrumento breaks down a critical pattern he’s observed that separates wantrepreneurs from successful entrepreneurs: the obsession with novelty. He reveals why experienced founders don't look for new ideas, but instead focus on what's already proven to work. Drawing on powerful stories—including the man who invented AstroTurf too early and Russell Brunson’s warning about pioneers—Brian explains why your energy is better spent on execution, not invention. This episode...

In this special collab episode of Wantrepreneur to Entrepreneur, 16 founders come together to answer one deceptively powerful question:

What does "hard work" mean to you, and how is it different from when you started your business?

It's a wide-ranging episode about what hard work really means once volume stops being the measure — from swapping busyness for stillness, to learning to make the ask, to discovering that AI has moved the hard part from typing to thinking. Across all seventeen answers, one thread holds: hard work stopped being about how much these founders could carry, and st...

What if the biggest obstacle to your business's growth isn't your strategy, your marketing, or your team… but you? In the powerful finale to this week’s special solo series, Brian reveals the fifth and final question he uses to spark his biggest inflection points of growth: "Who and what do I need to become?" This isn't just about goal-setting; it's about identity-shifting. Brian unpacks why the skills, habits, and mindset that brought you to this point are rarely the ones that will get you to the next, and why true, sustainable growth in your business starts with your own...

We’re often told that patience is a virtue in entrepreneurship. But what if it’s actually holding you back? What if the key to your next breakthrough lies in being… less patient? In this solo episode, Brian flips the script on conventional wisdom. After spending the week discussing long-term thinking, he introduces a powerful contrarian question that forces you to create urgency and take immediate action. He explores how a healthy dose of impatience can be the antidote to tinkering, perfectionism, and waiting for the “right time.” This isn't about being reckless; it's about manufacturing the urgency needed to turn yo...

Ever feel like you’re drowning in a sea of tasks, busy all day but not making real progress? In this special Solo Sunday episode, Brian shares a powerful, game-changing question he's been asking himself for nearly 20 years: "What if I could only work 4 hours per week?"

Inspired by Tim Ferriss's classic book, The 4-Hour Workweek, Brian reveals how his biggest takeaway wasn't about passive income, but about the incredible power of constraints. He breaks down why limiting your time forces you to ruthlessly prioritize, spark creativity, and focus only on the activities that create the biggest im...

Are you constantly caught up in the daily grind—the immediate tasks, the urgent emails, the next sale—and losing sight of the bigger picture? In this Solo Sunday episode, Brian Lofrumento pulls back the curtain on one of the most powerful reflective questions he uses to drive massive, long-term growth in both his life and businesses. He shares the simple yet profound question that forces you to think like a legacy-builder, not just a day-to-day operator. Using the 10-year journey of this very podcast as a prime example, Brian illustrates how the biggest wins are a result of smal...

Ever feel like you’re running in place, surrounded by the same ideas, people, and routines? In this special Solo Sunday episode, Brian kicks off a brand new daily series by sharing one of the most powerful questions he asks himself to spark a new chapter of growth: "Where is my universe expanding?" He breaks down why your business can only grow to the limits of your personal world and how intentionally expanding your universe—through new connections, skills, and perspectives—is the key to unlocking your next level. This isn't just a motivational talk; it's a practical framework for br...

Dr. Emily Denis, a double board-certified physician, shares her incredible journey from a stable, successful career in medicine to founding Her Wellness Collective, a disruptive virtual women's health practice. Frustrated by the rushed, impersonal nature of the traditional healthcare system, she saw a critical gap: women needed more time, attention, and expert care during major life stages like postpartum and menopause. This episode is a masterclass in how to turn professional expertise and industry frustration into a scalable, mission-driven business. Listen in to discover how Emily navigated the challenges of becoming a CEO without a business background, the strategic...

Dr. Saralyn and Gabe Grass, the husband-and-wife co-founders behind Verdant Synergies, join the show to share their incredible journey from running a craft brewery to launching a high-impact consulting firm. They pull back the curtain on how they leveraged their second-time founder experience and why their nonprofit background became a secret weapon in the for-profit world. This episode is a masterclass in building a business that’s both profitable and mission-driven, packed with actionable advice for any entrepreneur. Tune in to discover how to shift your focus from chasing funds to earning trust, how to articulate your value in a...

Is your business leaving money on the table? According to data science expert Robert Tan, the answer is almost certainly yes. In this episode, Robert pulls back the curtain on how B2B SaaS companies are uncovering millions of dollars in hidden revenue opportunities simply by looking at the customer data they already have. He shares a powerful story of how a payroll company discovered a brand new, multi-million dollar product line by realizing their "one-size-fits-all" approach was failing a huge segment of their users. This episode is a masterclass for any founder who wants to stop making assumptions...