BigDeal

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By: Codie Sanchez

You can change your life and make a dent on the world. This podcast uncovers the unfiltered lessons from the smartest minds straight to you, in conversations so honest you feel guilty listening in. We believe the current way of thinking is not working. The average person has become unhappy, unhealthy and financially struggling. You are not that person. This podcast will kick you in the shin with truth and tactics they should have taught us but gatekept. Hosted by Codie Sanchez, entrepreneur, investor and reformed journalist. You are a BigDeal to us.

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How to Completely Change Your Life in 60 Days (Or Less)
How to Completely Change Your Life in 60 Days (Or Less) episode artwork
Today at 9:30 AM

This episode breaks down the exact frameworks that separate people who set goals from people who actually achieve them, why most people are scared of growth and how to name those fears out loud, and the specific systems that will help you lock in, focus, and finish the year strong. From the four numbers you should track in business to why mental masturbation is the single reason most people don't win, you'll learn how to look at what you built, visualize what you want, and execute like your life depends on it.

In this episode...


This Video Will Find You When You Need It The Most
This Video Will Find You When You Need It The Most episode artwork
10/26/2026

Today’s episode breaks down why failure is the entrance fee for success, how three seemingly ordinary entrepreneurs rewired their brains to look for possibilities before problems, and the exact mindset that separates people who build billion dollar companies from people who stay stuck wishing.

In this episode, you'll learn:

The “Unlucky One” principleWhy James Dyson went through 5,127 failures over five years How Ole Kirk Christensen fought bad luck, misfortune, and catastrophe on his path to build LegoHow Jack Ma failed his way to becoming a billionaireJensen Huang’s pain and suffering framewor...


MrBallen: How to Tell Stories Better Than 99% of People (Do This)
MrBallen: How to Tell Stories Better Than 99% of People (Do This) episode artwork
10/22/2026

MrBallen is one of the most successful storytellers of our generation, with tens of millions of followers across platforms and a media empire built entirely on his ability to captivate an audience. In this episode, he breaks down the exact frameworks that separate people who can hold a room from people who lose it in seconds, why commitment to the story is more important than the story itself, and how to use silence, simplicity, and tension to make any story unforgettable.

In this episode, you'll learn:

Why commitment to the story is...


Top 1% Secrets To Make EVERYONE Respect You Instantly
Top 1% Secrets To Make EVERYONE Respect You Instantly episode artwork
10/19/2026

Today’s episode breaks down the exact behaviors, communication strategies, and mindset shifts that separate people who get overlooked from people who command respect instantly. From the snap judgments people make in the blink of an eye to the dark arts of leadership nobody will tell you about, you'll learn why being liked is overrated, how to balance authenticity with strategy, and the specific moves that earned respect in male dominated finance and tech rooms.

In this episode, you'll learn:

Why the way you look, stand, and carry yourself can co...


#1 Career Coach: You’re Building A Life You Don’t Actually Want! (Do This Instead)
#1 Career Coach: You’re Building A Life You Don’t Actually Want! (Do This Instead) episode artwork
10/14/2026

Suzy Welch is a bestselling author, NYU professor, and one of the most sought after career coaches in the world. She's taught thousands of students how to build lives that actually work, and in this episode, she breaks down why following your passion is terrible advice, how to figure out who you really are, and the exact frameworks that separate people who build the lives they want from people who stay stuck wishing.


In this episode, you'll learn:


Why following your passion is terrible advice The Gen Z values crisis...


Stop Caring: The Art of Not Giving a Sh*t
Stop Caring: The Art of Not Giving a Sh*t episode artwork
10/07/2026

My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: how do you make more money, less miserably? I broke it into the 12 Profit Levers… the 12 levers I've seen determine whether you print cash or hate your life. Check it out: https://contrarianthinking.biz/stopcaring

You've been telling yourself the same story. That you need everyone to believe in you. That you need permission to go big. That if you just explain yourself better, the haters will finally understand. Here's the truth: the only thing be...


How to Think Like the 1% Elite | Dr K
How to Think Like the 1% Elite | Dr K episode artwork
10/05/2026

My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: how do you make more money, less miserably? I broke it into the 12 Profit Levers… the 12 levers I've seen determine whether you print cash or hate your life. Check it out: https://contrarianthinking.biz/drk

You've been telling yourself the same story. That you're stuck. That you need more motivation. That if you just work harder, everything will fall into place. Here's the truth: you're not stuck because you lack effort, you're stuck because you're so...


You Aren’t Burned Out, Your Systems Are Just BROKEN
You Aren’t Burned Out, Your Systems Are Just BROKEN episode artwork
09/28/2026

My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: how do you make more money, less miserably? I broke it into the 12 Profit Levers… the 12 levers I've seen determine whether you print cash or hate your life. Check it out: https://contrarianthinking.biz/burnout

You've been telling yourself the same story. That you're burned out. That you need a break. That you've worked too hard for too long. Here's the truth: you're not burned out, your systems are just broken. Most people aren't exhausted fr...


The #1 Skill Every High Performer Has (And Every Quitter Lacks)
The #1 Skill Every High Performer Has (And Every Quitter Lacks) episode artwork
09/24/2026

My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: How do you make more money, less miserably? I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out: https://contrarianthinking.biz/bored


Todya’s episode breaks down the hidden superpower behind every high performer: boredom tolerance. Most people fail because they can't sit still long enough for their work to compound. From the attrition moat that clears your competition to the GRIT...


#1 CEO Coach: Effort Isn't What Makes You Rich, Do This Instead | Joe Hudson
#1 CEO Coach: Effort Isn't What Makes You Rich, Do This Instead | Joe Hudson episode artwork
09/21/2026

My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: How do you make more money, less miserably? I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out!
https://contrarianthinking.biz/hudson


Joe Hudson is one of the most sought after CEO coaches in the world, mentoring founders from Mark Pincus to Sam Altman and turning struggling companies into billion dollar businesses. He's spent decades unlocking the hidden patterns that ke...


If You Want To Make More Money, Avoid These 7 Mistakes
If You Want To Make More Money, Avoid These 7 Mistakes episode artwork
09/10/2026

My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: How do you make more money, less miserably? I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out:

→ https://contrarianthinking.biz/raiseyourprices


The only thing between you and the income you want is believing you need permission to charge what you're worth.


In this episode, you'll learn:


The “Fear Tax” Why disc...


5 Habits Constantly Draining Your Energy | Yung Pueblo
5 Habits Constantly Draining Your Energy | Yung Pueblo episode artwork
09/08/2026

My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: How do you make more money, less miserably? I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out: https://contrarianthinking.biz/bigdeal-yung-pueblo


You’ve been telling yourself the same story: you need more time to start meditating, the perfect conditions to find peace, or for everything to settle before clarity comes. But the only thing between you and the life you want...


The #1 Reason Your Life Stays Small (And How to Fix It)
The #1 Reason Your Life Stays Small (And How to Fix It) episode artwork
08/31/2026

My new book Own Or Be Owned is about building a business that makes more money without needing more of you. I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out: https://contrarianthinking.biz/bigdeal-strength


You’ve been telling yourself the same story: nobody can do it as well as you, your clients need you specifically, and if you step back, everything will fall apart. But most people don’t fail because they pick the wrong business. They fail because they become...


The Psychology of Cheaters (According To A Divorce Lawyer) | James Sexton
The Psychology of Cheaters (According To A Divorce Lawyer) | James Sexton episode artwork
08/26/2026

Thanks to SoFi for sponsoring this episode! Looking for funding to help grow your business? Get started at SoFi.com/Codie. #SoFiPartner #ad


My new book, Own Or Be Owned, is all about building a business so good it doesn't need you. I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out: https://contrarianthinking.biz/bigdeal-sexton -cs


You've been telling yourself the same story. That you need to work harder on your marriage. That you need to...


The #1 Investing Habit That Made Me a Billionaire | David Adelman
The #1 Investing Habit That Made Me a Billionaire | David Adelman episode artwork
08/24/2026

My new book, Own Or Be Owned, is all about building a business so good it doesn't need you. I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out: https://contrarianthinking.biz/bigdeal-adelman -cs


You’ve been telling yourself the same story. That you need more money to start. That you need the perfect idea. That becoming a billionaire is either impossible or reserved for the lucky. Here’s the truth: the only thing between you and the wealth you want is bel...


How to Build a Business That Makes Money Without You
How to Build a Business That Makes Money Without You episode artwork
08/17/2026

My new book, Own Or Be Owned, is all about building a business so good it doesn't need you. I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out: https://contrarianthinking.biz/bigdeal-godin - cs


This episode breaks down the exact frameworks for building a business that makes money without you, why 70% of businesses never sell because of owner dependency, and the three paths every owner is on whether they know it or not. From the five lies that keep you ch...


How To Solve Problems Better Than 99% of People | Seth Godin
How To Solve Problems Better Than 99% of People | Seth Godin episode artwork
08/12/2026

My new book, Own Or Be Owned, is all about building a business so good it doesn't need you. I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out:https://contrarianthinking.biz/bigdeal-godin - cs


And one more thing for the business owners: stop making million dollar decisions alone! Join the Contrarian Growth Boardroom and get a board of advisors to help with every decision: https://contrarianthinking.biz/bdbr


The only thing between you and the li...


How to ACTUALLY Achieve Your Goals (Backed by Science)
How to ACTUALLY Achieve Your Goals (Backed by Science) episode artwork
08/11/2026

My new book, Own Or Be Owned, is all about building a business so good it doesn't need you. I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out: https://contrarianthinking.biz/manifestation - cs


You've been visualizing success. Watching the vision board. Repeating the affirmations. Trusting the universe to deliver. Here's the truth: the more vividly you fantasize about success, the worse you perform. And the science proves it.


The Secret sold 30 million copies by pr...


How to Speak Better Than 99% of People (5 Frameworks)
How to Speak Better Than 99% of People (5 Frameworks) episode artwork
08/03/2026

Use the free CAC Calculator I made with HubSpot for Startups: https://clickhubspot.com/0dda8a
#ad #hubspot


My new book, Own Or Be Owned, is all about building a business so good it doesn't need you. I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out: https://contrarianthinking.biz/bigdeal-speak - cs


You've been talking. A lot. But nobody's listening. You're explaining your ideas, pitching your vision, trying to convince your team, and somehow th...


The Secret to Turning Failure Into Success | Dhar Mann
The Secret to Turning Failure Into Success | Dhar Mann episode artwork
07/29/2026

Thanks to SoFi for sponsoring this episode! Looking for funding to help grow your business? Get started at SoFi.com/Codie. #SoFiPartner #ad


My new book, Own Or Be Owned, is all about building a business so good it doesn't need you. I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out: https://contrarianthinking.biz/oobo_bigdeal - cs


You've been telling yourself the same story. That you need more resources to start. That you need th...


Stop Being Nice: The C.L.E.A.R. Method for Earning Respect
Stop Being Nice: The C.L.E.A.R. Method for Earning Respect episode artwork
07/28/2026

My new book, Own Or Be Owned, is all about building a business so good it doesn't need you. I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out:

→ https://contrarianthinking.biz/oobo_bigdeal


You've been avoiding the conversation. The one where you tell someone the truth they need to hear but don't want to face. You soften it, delay it, wrap it in compliments, and call it kindness. Here's the truth: every time you avoid hard feedback, you're not...


The Mindset Shift That Made Me Millions | Robert Herjavec
The Mindset Shift That Made Me Millions | Robert Herjavec episode artwork
07/22/2026

My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: How do you make more money, less miserably? I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out:

→ https://contrarianthinking.biz/oobo_bigdeal


You've been telling yourself the same story. That you need more money to start. That you need the perfect plan before you move. That fear is the reason you're stuck. Here's the truth: the only thing hold...


It’s Boring, But This One Habit Will Make You a Millionaire
It’s Boring, But This One Habit Will Make You a Millionaire episode artwork
07/21/2026

My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: How do you make more money, less miserably? I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out:

→ https://contrarianthinking.biz/oobo_bigdeal


You've been chasing the next thing. The next idea, the next strategy, the next opportunity that finally feels exciting enough to stick with. Here's the truth: the reason you're not rich yet isn't because you haven't foun...


How to Use AI to Make Money, Grow Your Business, and Be More Productive | Geoff Woods
How to Use AI to Make Money, Grow Your Business, and Be More Productive | Geoff Woods episode artwork
07/15/2026

My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: How do you make more money, less miserably? I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out:

→ https://contrarianthinking.biz/oobo_bigdeal


You've been staring at AI like it's a magic trick you'll never understand. You've watched everyone else claim they're 10x more productive while you're still Googling how to write a better prompt. Here's the truth: AI isn...


The #1 Money Habit That Separates Winners from Losers | Caleb Hammer
The #1 Money Habit That Separates Winners from Losers | Caleb Hammer episode artwork
07/13/2026

My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: How do you make more money, less miserably? I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out:

→ https://contrarianthinking.biz/oobo_bigdeal


The Amazon Kindle Scribe feels just like writing on paper and helps keep pages of notes organized and easy to read. Get yours here https://amzn.to/4peFOKQ


What’s the #1 money...


How to Speak with the Richest 1%
How to Speak with the Richest 1% episode artwork
07/06/2026

My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: How do you make more money, less miserably? I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out:

→ https://contrarianthinking.biz/oobo_bigdeal


You've been waiting for access. Waiting for someone to notice. Waiting for permission to enter the rooms where real wealth gets built. Here's the truth: the 1% didn't get there by being the smartest. They got there by k...


The Secret to Speaking Without Fear and Anxiety | Zuby
The Secret to Speaking Without Fear and Anxiety | Zuby episode artwork
07/02/2026

My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: How do you make more money, less miserably? I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out:

→ https://contrarianthinking.biz/oobo_bigdeal


You've been standing on the sidelines. Watching your voice shrink every time the room gets uncomfortable. Letting fear dictate what you say, who you become, and how small you're willing to stay just to avoid the back...


You're Wasting Your Life (Here's How To Fix It)
You're Wasting Your Life (Here's How To Fix It) episode artwork
06/30/2026

My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: How do you make more money, less miserably? I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out:

→ https://contrarianthinking.biz/oobo_bigdeal


You're doing everything yourself. You're answering every email, attending every meeting, and somehow still ending every week exhausted with nothing meaningful to show for it. Here's the truth: buying back your time isn't a luxury you earn...


This Mindset Shift Can 10x Your Income | Chris Do
This Mindset Shift Can 10x Your Income | Chris Do episode artwork
06/24/2026

My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: How do you make more money, less miserably? I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out:

→ https://contrarianthinking.biz/oobo_bigdeal


You've been undercharging. You've been giving away too much. And every time a client pushes back on price, you fold before they even finish the sentence. Here's the truth: the problem isn't your pricing. It's your posi...


It Took Me 39 Years to Realize What I’ll Tell You in 14 Min
It Took Me 39 Years to Realize What I’ll Tell You in 14 Min episode artwork
06/22/2026

My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: How do you make more money, less miserably? I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out:

→ https://contrarianthinking.biz/oobo_bigdeal


You've been waiting for the right moment to start. For things to feel easier. For someone to tell you you're ready. But here's the truth: the pain of regret will always hurt more than the pain of f...


How Elon Musk Thinks About AI, Wealth, and Multiplanetary Life | Eric Jorgenson
How Elon Musk Thinks About AI, Wealth, and Multiplanetary Life | Eric Jorgenson episode artwork
06/17/2026

My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: How do you make more money, less miserably? I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out:

→ https://contrarianthinking.biz/oobo_bigdeal


What if everything you think you know about success is wrong? What if the biggest risks aren't reckless, they're required? And what if the person everyone loves to hate is actually the one we should all be s...


Go From $10k to $1M in 3 Years With This Strategy | Mohnish Pabrai
Go From $10k to $1M in 3 Years With This Strategy | Mohnish Pabrai episode artwork
06/15/2026

My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: How do you make more money, less miserably? I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out:

→ https://contrarianthinking.biz/oobo_bigdeal


The best investors in the world aren't gambling. They're copying. They're patient. And they're finding asymmetric bets where the downside is capped and the upside is unlimited.
Mohnish Pabrai is a legendary investor who turned $1 mill...


3 Rules For Selling To Rich People (Make A TON of Money)
3 Rules For Selling To Rich People (Make A TON of Money) episode artwork
06/08/2026

My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: How do you make more money, less miserably? I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out:

→ https://contrarianthinking.biz/oobo_bigdeal


You've got the skill. You've got the product. But every time you talk to a wealthy buyer, you drop your price before they even ask. Here's the truth: broke people buy for price. Rich people buy for...


Ex-Amazon VP: Do This at Work to Get Promoted Fast | Ethan Evans
Ex-Amazon VP: Do This at Work to Get Promoted Fast | Ethan Evans episode artwork
06/03/2026

My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: How do you make more money, less miserably? I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out:

→ https://contrarianthinking.biz/oobo_bigdeal


You work harder than half your team. You deliver results. But somehow, the person who talks a good game in meetings just got promoted ahead of you. Here's the truth: hard work doesn't get you promoted. Visi...


Mutli-Millionaire CEO: The Simple Steps to Self-Made Success | Everette Taylor
Mutli-Millionaire CEO: The Simple Steps to Self-Made Success | Everette Taylor episode artwork
05/27/2026

My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: How do you make more money, less miserably? I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out:

→ https://contrarianthinking.biz/oobo_bigdeal


You've got a product idea. Maybe you've even built the thing. But now you're stuck on the part that actually matters: getting people to give you money before you've spent a fortune building inventory, hiring a team...


How to Rewire Your Brain to Hate Procrastination
How to Rewire Your Brain to Hate Procrastination episode artwork
05/25/2026

My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: How do you make more money, less miserably? I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out:

→ https://contrarianthinking.biz/oobo_bigdeal


You've been planning to start that business for months. Maybe years. But you still haven't made the first move. Here's the truth: you're not lazy. You're stuck in a neurological loop that's hijacking your brain before you...


How to Be More Successful Than 99% of People | Malcolm Gladwell
How to Be More Successful Than 99% of People | Malcolm Gladwell episode artwork
05/21/2026

My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: How do you make more money, less miserably? I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out:


What if everything you've been told about success is backwards? Malcolm Gladwell has spent decades challenging the obvious. He's the bestselling author of The Tipping Point, Outliers, Blink, and David and Goliath, and host of the Revisionist History podcast. In this conversation, he breaks down th...


Billionaire Founder: No One Tells You This About Starting A Company | Ankur Jain
Billionaire Founder: No One Tells You This About Starting A Company | Ankur Jain episode artwork
05/13/2026

My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: How do you make more money, less miserably? I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out:


What if the smartest money move you could make wasn't raising venture capital at all? What if taking the wrong check, even a big one, could kill your company before it ever had a chance to win?


Ankur Jain is th...


How to Get Rich (Without Getting Lucky) | Eric Jorgenson on Naval Ravikant
05/07/2026

(Note: we had a technical issue that affected the first 12 minutes of Eric’s camera feed, so you’ll see a bit more wide cam than usual in the beginning. Our apologies!)


My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: How do you make more money, less miserably? I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out:

→ https://contrarianthinking.biz/oobo_bigdeal


Why is it th...


A Doer Will Always Outperform A Thinker.
A Doer Will Always Outperform A Thinker. episode artwork
04/29/2026

My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: How do you make more money, less miserably? I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out:

→ https://contrarianthinking.biz/oobo_bigdeal


You think way more than you do… and that's a problem. While you're sitting there planning, researching, and perfecting your strategy, someone less qualified just shipped a worse version of your idea and they're already winning. Becaus...