The Therapy Business Podcast
We know how challenging growing a practice can be, and don’t think it should require an accounting degree just to run your business. If you're a physical therapist or mental health therapist, we’re here to help you build a practice that creates more time, makes more money and serves more people.
He Built It, Lost It, and Built It Again with Joshua Griffin
We talk with Joshua Griffin about the messy reality behind entrepreneurship, from rapid growth and debt to burnout so severe it turns physical. We pull out what actually helped him rebuild with less chaos, including co-founders, systems, and a more human approach to marketing.
Looking to grow your therapy practice?
Rex Marketing & CX is a marketing agency specializing in therapists, mental health practices, and healthcare organizations.
From getting found on Google to building a website that actually turns visitors into inquiries, Rex helps practice owners take marketing off t...
How Should I Compensate My Team?
Hiring a therapist or PT is the fastest way to expand your impact, and the fastest way to crush your margins if you guess on compensation. I break down the real costs that sneak in after you hire and the pay structures that fit different stages of a therapy private practice.
Looking to grow your therapy practice?
Rex Marketing & CX is a marketing agency specializing in therapists, mental health practices, and healthcare organizations.
From getting found on Google to building a website that actually turns visitors into inquiries, Rex helps...
Four Ways To Pay Off Debt Faster
We break down why debt feels so heavy for therapy practice owners and how it quietly drains your future cash flow. We lay out four debt payoff strategies and help you choose the one you’ll actually stick with, without wrecking your monthly cash flow.
Our Profit Coaching program is enrolling new practices now.
We specialize in helping therapy practices like yours achieve financial clarity, so you can focus on what you do best—helping your clients and managing your team- while we help handle all the businessy stuff they didn’t teach you in grad sc...
Patient Experience That Wins with David Levine
We rethink “customer service” as the full patient experience, starting long before the first visit and lasting after the last session. David Levine shares simple, high-leverage ways to earn trust, listen better, and turn small process changes into more referrals and repeat patients.
David's Info:
Website:
https://iamyourvirtualprofessional.com/
Podcast Resource Page:
http://iamyourvirtualprofessional.com/podcast/
Customer Experience & AI Tools:
https://iamyourvirtualprofessional.com/elevate-customer-experience/
LinkedIn:
https://www.linkedin.com/in/mrdavidjlevine/
Old School Service New School Tools
https://amzn.to/4f1sK8c...
Stop Being The Bottleneck
We break down why a therapy practice can feel stuck even when leads and demand are strong, and how the real bottleneck often traces back to the owner. We walk through three common constraints and the practical moves that free up time, improve profitability, and make growth sustainable.
Meet with one of our coaches
Hey Physical Therapists! I'm currently writing the book Profit First for Physical Therapists and I'm looking for advanced readers. Go to www.pf4pt.com to join the waitlist and get early access.
*Intro/outro song credit:
King A...
Keep Your Best Clinicians From Leaving
We unpack why it’s normal to worry that your best therapists or PTs might leave to start their own practice, and why that fear can push owners into expensive, reactive decisions. We share practical ways to retain great team members by hiring smarter, talking openly about real business costs, and building incentives that create long-term buy-in.
Meet with one of our coaches
Hey Physical Therapists! I'm currently writing the book Profit First for Physical Therapists and I'm looking for advanced readers. Go to www.pf4pt.com to join the waitlist and get early ac...
What I Learned About Writing a Book
I’m writing my first book, and the process has been way more humbling and structured than I expected. I walk through the real timeline, the stages I didn’t know existed, and how I’m building “Profit First for Physical Therapists” so practice owners can finally feel in control of their money.
Our Profit Coaching program is enrolling new practices now.
We specialize in helping therapy practices like yours achieve financial clarity, so you can focus on what you do best—helping your clients and managing your team- while we help handle all the businessy stu...
Website Fixes That Win More Clients
We walk through a practical checklist to find the hidden reasons a therapy practice website fails to convert visitors into booked consults. We focus on speed, clarity, and simple language so patients can instantly understand what we do and take the next step without friction.
Our Profit Coaching program is enrolling new practices now.
We specialize in helping therapy practices like yours achieve financial clarity, so you can focus on what you do best—helping your clients and managing your team- while we help handle all the businessy stuff they didn’t teach you in grad...
Bank Accounts Your Practice Needs
We break down a simple bank account system that keeps therapy practice cash flow clear and helps us stop overspending when everything sits in one checking account. We walk through the core accounts every practice needs, then share optional accounts that solve real problems like prepaid packages, debt, and hiring risk.
Meet with one of our coaches
Hey Physical Therapists! I'm currently writing the book Profit First for Physical Therapists and I'm looking for advanced readers. Go to www.pf4pt.com to join the waitlist and get early access.
*Intro/outro song c...
Why Making More Money Still Feels Tight
Making more money doesn’t solve cash flow stress when our spending expands to match every new dollar. We explain Parkinson’s Law, the feast-or-famine cycle, and how Profit First “small plates” can help therapy practice owners pay themselves consistently and scale with clarity.
Meet with one of our coaches
Hey Physical Therapists! I'm currently writing the book Profit First for Physical Therapists and I'm looking for advanced readers. Go to www.pf4pt.com to join the waitlist and get early access.
*Intro/outro song credit:
King Around Here by Alex Grohl
How Jody Grew Her Clinic to Over $4 Million in Revenue
We sit down with Jodie Layne to unpack how she builds clinic growth with clear positioning, simple messaging, and consistent follow-up that stays human. We also dig into the POWER framework she used to help scale a hormone clinic to $4.2M and how clinic owners can use automation and AI without losing trust or personality.
Email Jody: Jody@acceleratedmedicalpractices.com
Join her workshop
Subscribe to her Podcast: Beyond Hormones, the Business of Wellness
Our Profit Coaching program is enrolling new practices now.
We specialize in helping therapy pr...
Psychology Today Profile Fixes That Get Clicks
We break down what makes a Psychology Today profile get clicked and why the first two sentences of your bio matter more than most therapists realize. We also share practical fixes for jargon, AI-written copy, and photos so your profile feels human and draws the right clients.
Meet with one of our coaches
Hey Physical Therapists! I'm currently writing the book Profit First for Physical Therapists and I'm looking for advanced readers. Go to www.pf4pt.com to join the waitlist and get early access.
*Intro/outro song credit:
King Around H...
Mailbag: Referral Networks, Cancellations and Waitlists
We answer three tough practice questions that hit both the heart and the bottom line: how to build referral partners as an introvert, how to handle cancellation fees without guilt, and how to think clearly about wait lists and ethics. We share simple language and practical rules that protect cash flow, strengthen your reputation, and help more clients get the right care faster.
Meet with one of our coaches
Hey Physical Therapists! I'm currently writing the book Profit First for Physical Therapists and I'm looking for advanced readers. Go to www.pf4pt.com to...
Building A Practice That Survives Medical Leave with Laurel van der Toorn
We talk with Laurel, an EMDR group practice owner, about the moment a sudden medical crisis forced her away from her practice for five months. We break down the real systems that kept her team supported, her clients cared for, and her finances stable so she could focus on healing.
Connect with Laurel:
https://www.laureltherapy.net/
Our Profit Coaching program is enrolling new practices now.
We specialize in helping therapy practices like yours achieve financial clarity, so you can focus on what you do best—helping your clients and...
Am I Ready For a Second Location?
We break down how to decide whether a second location will grow your therapy practice or quietly drain the one that already works. We walk through the numbers, the demand signals, the money, and the operational setup you need so expansion stays profitable and doesn’t burn you out.
Meet with one of our coaches
Hey Physical Therapists! I'm currently writing the book Profit First for Physical Therapists and I'm looking for advanced readers. Go to www.pf4pt.com to join the waitlist and get early access.
*Intro/outro song credit:
Kin...
What If Hourly Rates Are Holding You Back with Joel Miller
We talk with marketing agency owner Joel Miller about why most service providers underprice their work and how that choice quietly blocks growth. We break down positioning, value-based pricing, and practical ways therapy practice owners can raise rates while serving clients well.
Connect with Joel:
https://www.theskyfloor.com/
https://www.linkedin.com/in/joelelliottmiller/
Our Profit Coaching program is enrolling new practices now.
We specialize in helping therapy practices like yours achieve financial clarity, so you can focus on what you do best—helping your clie...
Profit First: The First 90 Days
We lay out a practical 90-day plan to implement Profit First in a therapy practice, starting with bank accounts, allocations, and simple weekly habits. We also explain how to create instant financial clarity, cut overspending, and build toward quarterly profit distributions that actually reward you.
Meet with one of our coaches
Hey Physical Therapists! I'm currently writing the book Profit First for Physical Therapists and I'm looking for advanced readers. Go to www.pf4pt.com to join the waitlist and get early access.
*Intro/outro song credit:
King Around Here by A...
Marketing for Therapists 101 with Darcy Sullivan
Your next client is searching right now, and they’re deciding in seconds whether your practice feels trustworthy, easy to reach, and worth booking. We sit down with Darcy from Propel Marketing and Design to unpack what actually moves the needle for local SEO in therapy practices and wellness clinics, without the jargon and without the gimmicks.
Darcy is the founder of Propel Marketing & Design, where she helps clinics strengthen their online visibility with smart SEO, website strategy, and local marketing. She is also the host of The Clinic Marketing Podcast and is known for ma...
Why Bookkeeping Alone Cannot Run A Therapy Practice
We explain why bookkeeping matters but still cannot tell you what to do today with the cash in your therapy practice. We lay out a behavior-based money management system using Profit First so profit becomes a habit and cash flow stops feeling like feast or famine.
Meet with one of our coaches
Hey Physical Therapists! I'm currently writing the book Profit First for Physical Therapists and I'm looking for advanced readers. Go to www.pf4pt.com to join the waitlist and get early access.
*Intro/outro song credit:
King Around Here by...
Ethical Persuasion For Therapists w/Patrick Van Der Burght
Ethical persuasion helps clients reach a decision without pressure, guilt, or manipulation, and it works just as well in marketing as it does in the therapy room. We break down how people actually decide, why “no” often means indecision, and how to use persuasion science to increase follow-through and trust.
Today’s guest is Patrick van der Burght, who assists businesses and professionals to be ethically more persuasive, and he is a business partner of Dr Robert Cialdini. Dr Cialdini is the New York Times best-selling author who published the first edition of ‘Influence’ back in 1984, wh...
Should I Share Practice Finances With My Team?
We break down how to bring your clinicians into the business story with real numbers while still keeping healthy boundaries around what stays private. We use a purpose-first approach and share the specific percentages and performance metrics that build trust, improve retention, and spark better teamwork.
• Setting a clear purpose for sharing numbers with the team
• Using percentages to explain profit, payroll, and operating expenses
• Avoiding revenue anchoring that can trigger pay resentment
• Framing profit in terms of stability, reinvestment, and benefits
• Sharing savings as months of coverage for reassurance
• Tracking leads, refer...
Build A Team That Outgrows You with Dr. Lance Knaub
We share how Dr. Lance mentored an internal leader to become CEO, built systems that survive turnover, and used equity partnerships to grow a durable, valuable practice without burning out. We set a practical path for strategy time, clear boundaries, and a definition of enough that protects health and family.
Dr. Lance Knaub, Best Selling author of The 4% Break-Thru, helps entrepreneurs with 6 figure businesses to avoid overwhelm and burnout, and instead create the life they love while they are scaling by developing a leadership team and creating a self sufficient business that is an...
Fix Your Broken Sales Calls with Jonny Holsten
We share a humane, six-step framework that turns stressful sales calls into clear, ethical conversations that help clients say yes with confidence. Jonny Holsten shows how to confirm pain, qualify with heart, anchor price early, and end every call with a solid next step.
Get the book free at www.bridgeselling.com/book or order Fix Your Broken Sales Calls on Amazon
Our Profit Coaching program is enrolling new practices now.
We specialize in helping therapy practices like yours achieve financial clarity, so you can focus on what you d...
Budgeting That Lets You Breathe
We reframe budgeting from a rigid diet into a freeing plan that gives permission to spend, sets a balance you choose, and helps you enjoy money without guilt. Through simple stories and practical steps, we map how a proactive plan turns stress into calm and intention.
Meet with one of our coaches
Hey Physical Therapists! I'm currently writing the book Profit First for Physical Therapists and I'm looking for advanced readers. Go to www.pf4pt.com to join the waitlist and get early access.
*Intro/outro song credit:
Stop Being Busy and Start Moving Forward w/ Rick Tracewell
We unpack why so many owners stay busy while their practice stands still, and how awareness plus simple systems can turn a job you built for yourself into a business that runs without you. Rick Tracewell shares practical, shame-free ways to escape the “uncomfortable comfort zone” and build real momentum.
• defining the uncomfortable comfort zone
• why autonomy and ego fuel avoidance
• the myth of hustle and grind
• skills gaps that keep owners stuck
• awareness as the first lever for change
• building systems so the practice runs without you
• documenting operations and reducing single po...
Mailbag: Answering Your Questions
We answer three big questions practice owners keep asking: how to reward teams when margins feel tight, where the best referrals come from, and the single financial move that protects profit you can actually spend. Practical, simple steps you can apply today without guesswork.
• profit-sharing that flexes with real results
• session incentives tied to clear thresholds
• training, flexibility, and perks that staff value
• referral partners for PTs and mental health
• how to build two-way referral relationships
• the one habit: bank profit first every deposit
Be sure to subscribe, leave a review, and...
My Wins (and Losses) from 2025
We pull back the curtain on a year of tight cash, hard cuts, and better systems that led to healthier margins and faster growth. We share what broke, what we fixed, and the habits that keep profit steady as we serve more practices.
• losing a key team member and redistributing work
• profit squeeze from upfront payments and payroll timing
• creating a drip account to match cash to delivery
• migrating CRM to ActiveCampaign and automations
• rebuilding the sales process to double close rates
• cutting operating expenses by 20% to stabilize margin
• paying off credit cards a...
When Growth Can Wait: Stop Trying to Grow Your Practice
We challenge the grow-at-all-costs mindset and show how therapy practices thrive by alternating intentional foundational seasons with focused growth seasons. Clear money systems, cash reserves, pricing, and processes turn revenue into real freedom instead of burnout.
• defining foundational and growth seasons
• when taking new clients harms cash flow
• using Profit First and clean bookkeeping
• building a three-month operating reserve
• choosing one top priority at a time
• systems that speed billing and follow-up
• CRM and onboarding upgrades for scale
• pricing, reimbursement realities and overhead
• sales conversion and lead nurturing
• hiring plans and the...
Are You Ready to Hire Your First Therapist?
We walk through a clear framework to know when your practice is ready to hire, from demand signals and admin bottlenecks to space constraints, lead flow, and pay structures. We share hard-won lessons so you can hire with confidence without risking your cash flow.
Meet with one of our coaches
Hey Physical Therapists! I'm currently writing the book Profit First for Physical Therapists and I'm looking for advanced readers. Go to www.pf4pt.com to join the waitlist and get early access.
*Intro/outro song credit:
King A...
No-Numbers Goal Setting
We share a four-part, no-numbers plan to set direction for the year: pick a unifying theme, track clients served instead of dollars, block time for life buckets, and choose one skill or investment to grow. The goal is a people-first practice that stays profitable because systems and service make it inevitable.
Meet with one of our coaches
Hey Physical Therapists! I'm currently writing the book Profit First for Physical Therapists and I'm looking for advanced readers. Go to www.pf4pt.com to join the waitlist and get early access.
*I...
[REPLAY] Closing Clients: Consultations That Convert
Our 2nd most downloaded episode in 2025 is all about closing more sales.
We teach a consult process that turns sales into service, so you can book ideal clients without feeling pushy. Using the PrEPS framework, we show how to prepare, build trust, name the real problem, paint a better future, and confidently ask for the yes.
Meet with one of our coaches
Hey Physical Therapists! I'm currently writing the book Profit First for Physical Therapists and I'm looking for advanced readers. Go to www.pf4pt.c...
[REPLAY] Stand Out in Your Therapy Market with Ann Carden
Our top episode in 2025 was all about how therapists can move from generalist to go-to expert with a clear niche, strategic partnerships, and a hybrid visibility plan that drives premium private pay clients.
Ann Carden explains the exact steps to position your practice, package outcomes, and scale without burning out.
Book a call with Ann Cardin:
Acarden.com
annlcarden.com
Be sure to subscribe, leave a review, and share it with a practice owner that you may know
To see if you...
Happy Holidays From Our Team
We step in to wish you a warm holiday season, share deep gratitude for your support, and invite you to rest and reset before January. We also tee up two favorite replays to listen to during the break and preview a strong return with weekly episodes.
Meet with one of our coaches
Hey Physical Therapists! I'm currently writing the book Profit First for Physical Therapists and I'm looking for advanced readers. Go to www.pf4pt.com to join the waitlist and get early access.
*Intro/outro song credit:
How ACA Tax Credit Expiration Could Hit Therapy Practices And What To Do Next
Clients may face doubled marketplace premiums, which could cut coverage, increase out-of-pocket costs, and reduce session frequency. We map concrete steps to protect revenue, support clients, and diversify leads while staying grounded and focused on care.
Meet with one of our coaches
Hey Physical Therapists! I'm currently writing the book Profit First for Physical Therapists and I'm looking for advanced readers. Go to www.pf4pt.com to join the waitlist and get early access.
*Intro/outro song credit:
King Around Here by Alex Grohl
Improve Sales With Three Simple Tweaks
We share the three simple tweaks that doubled our close rate while bringing in better-fit clients for therapy practices. We show how to filter for readiness, ask for clear commitments, and keep sales calls simple, focused, and pressure-free.
Our Profit Coaching program is enrolling new practices now.
We specialize in helping therapy practices like yours achieve financial clarity, so you can focus on what you do best—helping your clients and managing your team- while we help handle all the businessy stuff they didn’t teach you in grad school.
How to Motivate Your Team to Care About Your Business
We share how to get therapists invested in cancellations, retention, and growth without pressure by using clear metrics, meaningful incentives, and a shared mission. The focus stays on data that guides action, systems that remove friction, and profit sharing that builds ownership.
Meet with one of our coaches
Hey Physical Therapists! I'm currently writing the book Profit First for Physical Therapists and I'm looking for advanced readers. Go to www.pf4pt.com to join the waitlist and get early access.
*Intro/outro song credit:
King Around Here by A...
Finding Hidden Cash Inside Your Practice
We share a simple framework to sort every cost in your practice into COGS, investments, overhead, and fluff so you can cut waste and fund growth. We show how to prove ROI with time and money, fix leaky roles, and turn savings into smarter investments.
Meet with one of our coaches
Hey Physical Therapists! I'm currently writing the book Profit First for Physical Therapists and I'm looking for advanced readers. Go to www.pf4pt.com to join the waitlist and get early access.
*Intro/outro song credit:
K...
Holiday Bonus Planning For Your Team
We lay out a simple, repeatable plan to fund holiday bonuses without wrecking cash flow, balancing fairness, morale, and sustainability. From tiered vs equal payouts to profit-sharing, we show how to set expectations and build a dedicated bonus fund that survives a slow December.
Meet with one of our coaches
Hey Physical Therapists! I'm currently writing the book Profit First for Physical Therapists and I'm looking for advanced readers. Go to www.pf4pt.com to join the waitlist and get early access.
*Intro/outro song credit:
King A...
5 Minute Financial Snapshot
We show a simple five-minute method to see where every dollar in your practice goes and how to judge if your margins are healthy. We explain which P&L to pull, how to adjust for distributions and debt, and why more revenue won’t fix broken expense habits.
Meet with one of our coaches
Hey Physical Therapists! I'm currently writing the book Profit First for Physical Therapists and I'm looking for advanced readers. Go to www.pf4pt.com to join the waitlist and get early access.
*Intro/outro son...
Leads Down? Here's What To Do.
We dig into why leads slow down, how to diagnose the real cause, and what to do when nothing obvious is broken. We share a simple follow-up script, the cadence that converts, and how to stabilize cash while you tune your marketing.
Meet with one of our coaches
Hey Physical Therapists! I'm currently writing the book Profit First for Physical Therapists and I'm looking for advanced readers. Go to www.pf4pt.com to join the waitlist and get early access.
*Intro/outro song credit:
King Around H...
