Roofing Podcast: Hook Better Leads

Are you a home service business owner looking to break through your revenue ceiling and actually boost profitability? In this episode of The HVAC Hustle Podcast, host Tim Brown is joined by Josh Nelson — founder of the Seven Figure Agency and a leader in the home service mastermind space.

We dive deep into why masterminds are the secret weapon of fast-growing HVAC, plumbing, and electrical companies. Josh shares hard-earned lessons, real client examples, and why peer groups can shortcut years of trial and error. Discover how proximity to high performers, accountability, and strategic focus ca...

🚀 Want to create unstoppable momentum in your contracting business?
Crystal Williams from Lemon Seed Marketing joins Tim Brown to reveal how contractors can build their own “hot streaks” by blending smart branding, consistent marketing, and strategic pivots.

Learn why roofing and home service businesses can’t just chase leads — they need to build lasting brands that outsmart competitors. From marketing experiments that win, to operational shifts that fuel growth, Crystal shares battle-tested insights you can apply today.

🔥 Topics Covered:
 • How to balance marketing experiments and proven strategies
 • Why roofing companies need mascots and stronger communi...

In this episode of The HVAC Hustle Podcast, we sit down with Mike Prencavage of The Family Plumber, a second-generation plumbing business that’s turning community influence into business growth.

Mike reveals how relationships with city officials, local salons, and even competitors have helped him build a referral powerhouse. He breaks down the underrated power of hyperlocal influencers, how to network without selling, and why humility and helpfulness win long-term.

Whether you’re an HVAC tech, roofer, plumber, or electrician, this episode will show you how to turn relationships into revenue.

✅ Learn the secret...

In this episode, Tim Brown sits down with Stephanie Postell of Anchor Heating & Air to talk next-level community marketing for home service businesses. Stephanie shares how authentic involvement, not just sponsorship, drives real local brand recognition. From setting up tents at local festivals to giving back with heartfelt initiatives like teacher appreciation cakes and Make-A-Wish fundraisers — this conversation reveals how to build brand loyalty that converts.

If you're in the trades and want to grow your local influence, drive more leads, and build a purpose-driven brand, this one’s for you.

What does it take to scale a home service business, exit successfully, and then turn around and coach the next generation of leaders? Tim Brown (Hook Agency) sits down with Jonathan Burrows to unpack the truth about private equity, leadership culture, and why popular gurus may not always have the receipts.

They discuss the power of a people-first culture, change management in roofing, and how to coach with real-world experience. If you’re leading a growing roofing company or a home service brand—this episode delivers honest, actionable insights on building lasting impact.

If you’ve ever wondered whether your marketing is actually making you money, this episode is a must-watch. Tim Brown sits down with Kevin La Sage from Searchlight Digital to discuss third-party marketing validation, essential KPIs for home service businesses, and how Searchlight's AI is changing the game.

Kevin shares powerful benchmarks from 900+ contractor accounts and reveals how his background in automotive analytics and his plumber dad’s skepticism led to a revolutionary ROI dashboard.

From booking rates to revenue per campaign, this episode helps you simplify your marketing metrics, cut wasted spend, and double down...

Getting Google reviews isn’t just about asking—it's about how you ask and creating systems that drive them consistently. In this episode of the Hook Better Leads Podcast, I sit down with Dominick Fraser of Fraser Roofing, who shares how his company has earned over 3,000 5-star reviews.

Discover actionable tips to:
- Develop scalable review-generating systems to enhance customer feedback.
- Implement contests and creative incentives, including unique prizes like samurai swords and cruises.
- Utilize tools such as Liftify to streamline the review collection process.
- Steer clear of common reputation-damaging mist...

Want to build a locally famous home service brand? I was joined by Jenn McKee of Key Heart Media to talk social media hacks that actually work for contractors in 2024. From how often you should post to which platforms drive real business (hint: it’s not just Facebook), they unpack what truly builds visibility and trust in your local market.

Discover how to create unstoppable YouTube ad campaigns that convert, with expert insights from Aleric Heck, founder of AdOutreach. In this episode of the Hook Better Leads Podcast, Tim Brown dives deep with Aleric on how home service businesses like roofing and HVAC companies can leverage YouTube ads to dominate local markets. Learn how to craft hooks that stop the scroll, use omnipresent retargeting to stay top of mind, and apply intent-based targeting to attract high-ticket leads. Whether you're brand new to YouTube ads or ready to scale, this episode is packed with strategies to skyrocket your results.

What does it really take to dominate locally as a roofing company? In this high-impact episode, Tim Brown sits down with Martin Pettigrew of Monarch Roofing to discuss referral-driven growth, hyperlocal marketing, next-level swag strategy, and creating a fanbase of customers.

Martin breaks down exactly how Monarch Roofing built a brand so strong that gym-goers, neighbors, and even pastors become walking billboards. Learn why “We Fix Roofs” works, how to market for referrals, and why repetition beats reach.

This is one of the most tactical, inspiring episodes yet for roofing business owners and home service pros...