Hot Young Designers Club | Interior Design Business Podcast
They're not that hot, or that young - but hosts Rebecca Plumb (Studio Plumb) and Shaun Crha (Wrensted Interiors) spill the tea every week on how a new generation of interior designers run their business. Join a community exploring the emotional, practical, and humorous side of the interior design business.
181: I guess we're making project yearbooks now?
In this episode, Shaun and Rebecca catch up on summer schedules, parenting, old photos, and the strange feeling of realizing how much of our lives has been documented somewhere. That leads them into a bigger conversation about memory, storytelling, and how interior designers can capture the deeper meaning behind the homes they create.
They also dig into industry changes, including Pooky Lighting being acquired by Visual Comfort, the challenges of buying from vendors as interior designers, and why designers need to keep educating clients on craft, quality, and the human story behind furnishings. Then, in true Hot...
180: Hema Persad Is Uncompromising About Mediocrity in Her Life and Her Design Business, Sagrada Studio
In this episode, Shaun and Rebecca sit down with Hema Persad, founder and principal designer of Sagrada Studio, a Los Angeles-based interior design firm creating layered, personal, and highly intentional residential and commercial spaces. Hema shares how she moved from law to celebrity styling to interior design, and how each chapter shaped the way she runs her studio today.
Hema gets candid about building a luxury interior design business, creating tiered service offerings, managing client expectations, outsourcing strategically, working with contractors, and refusing to tolerate mediocrity in her team, her process, or her life. This conversation is...
179: Stay the Course, Focusing on the Right Projects
In this episode of Hot Young Designers Club, Shaun Crha and Rebecca Plum talk about what it really looks like to stay committed to the business changes you’ve made, even when the right interior design projects take time to show up. From refining inquiry workflows to trusting your instincts with potential clients, they dig into the behind-the-scenes decisions that help interior designers build more profitable and sustainable businesses.
They also discuss how client proposals, payment processes, and service boundaries evolve as your design business grows. Shaun shares how he’s testing new proposal systems for full-service inte...
178: Someone needs to start a Design Detail Database
Shaun and Rebecca are back with a winding, very Hot Young Designers Club conversation about mindset, merch, aging textiles, sleep pillows, old design magazines, and the eternal hunt for better interior design inspiration. What starts as a chat about energy, time, and side quests turns into a bigger discussion about how interior designers can find more original references outside of Pinterest, Instagram, and the current design algorithm.
In this episode, they explore why designers need a better way to collect and share the tiny design details that make a project special: trim profiles, upholstery edges, tile miters...
177: How to Be a Successful House Witch
Shaun and Rebecca are catching up on the very real emotional, practical, and slightly chaotic sides of running an interior design business. Rebecca shares the time stress of trying to balance work, family, installs, and all the little business decisions that add up, while Shaun reflects on the power of delegating, building support, and choosing the work that actually matters.
They also unpack the viral response to a clip from Caroline Turner’s episode about who gets to call themselves an interior designer, the value of design school versus lived experience, and why designers need to communicate th...
176: Some Clients Need a Design Dom
In this episode Shaun and Rebecca catch up after their latest travels and dig into what those experiences revealed about creativity, mindset, wellness, and the way interior designers structure their businesses. Rebecca shares takeaways from the Design Field Retreat in Charleston, including lessons on Enneagrams, journaling, morning routines, and learning from successful design leaders.
Shaun and Rebecca also talk about the power of being opinionated in your interior design business, especially when it comes to positioning, investment guides, and helping clients trust your expertise. From “design domming” clients who want confident direction to building a business that can...
175 REHEATED: Caroline Turner Confesses Why She Doesn't Like Referrals
In this episode, we're sitting down with Caroline Turner of Caroline Turner Interiors and Confessions of an Interior Designer to talk about running a design business, building a waitlist, handling referrals (or not), and using social media for client growth. Caroline shares her unfiltered thoughts on why she’s not a fan of referrals, how she sets project minimums, and the major shifts she’s made in her business to improve workflow. Plus, we get into her viral TikToks, the future of AI in design, and her juicy behind-the-scenes confessions from working in the industry. If you’ve ever had to...
174: My steak is too juicy, and my lobster is too buttery
Shaun Crha and Rebecca Plum are back with a classic Hot Young Designers Club catch-up episode full of interior design business advice, creative tangents, client presentation stories, and a few pop culture detours. Rebecca shares the high of a nearly fully-approved presentation for a colorful, personality-filled project, while Shaun talks about the joy of working with clients who trust you enough to take bigger creative swings.
They also dig into what it feels like when your interior design work starts attracting the right kinds of clients, how creativity shows up whether you are working or trying to...
173: Who pooped at the dinner party & other floor plan adventures
Shaun and Rebecca catch up on spring travel, allergic reactions, editorial photoshoots, and the realities of balancing rest with productivity as interior designers. Rebecca shares the behind-the-scenes story of her Texas project being selected for a magazine cover and what it was like working with a full editorial team on location.
They also dive into the importance of showing your design work online, how editors discover interior designers, the ethics of using other designers’ photos on social media, and why clear floor plans and thoughtful presentations matter so much in an interior design business. From art lending li...
172 REHEATED: Why Kate Lester Swears by Hourly Fees
How should you respond to clients when you really don’t want to do the project? How do you set boundaries in your business and train others how to respect them? Should you stop charging a flat rate and start charging by the hour?
In this episode, Rebecca and Shaun speak with Kate Lester of Kate Lester Interiors, to discuss:
Why Kate quit her six figure job in corporate America to become an interior designerWorking in a home office before you start paying for an office outside the homeAll the things design school failed to teach he...171 REHEATED: Trusting your instincts during times of growth and change with Ali Faulkner of AEF Interiors
This replay episode brings back a great conversation with Ali Faulkner of AEF Interiors about what it really looks like to grow an interior design business with intention. Ali shares how she built her firm by leaning into process, trusting her instincts, and making thoughtful investments in support before the results were fully visible.
Rebecca and Shaun talk with Ali about balancing strategy with gut instinct, using Instagram as both a marketing and educational tool, and why community matters so much when you are scaling a design business. From hiring help for social media to building referral...
170: What got you here, won't get you there with Brooke Stoll
In this episode, Shaun and Rebecca are joined by Brooke Stoll, an operations and profitability strategist who helps interior designers build stronger, more profitable firms through better systems, clearer processes, and more confident leadership. What starts as a cozy robe-clad conversation quickly turns into a deep and practical discussion about the real skills designers need as their businesses grow.
Brooke shares why the scrappy mindset that helps you start a design business is not always the same mindset that helps you lead a team, manage profit, or scale sustainably. Together, they unpack everything from project management tools...
169: Fix the Drawer, Fix the Marriage
Shaun and Rebecca catch up on the real-life highs and lows of running an interior design business, from factory tours and studio refreshes to client communication stress and the emotional weight of construction-phase hiccups. They also get candid about creative experimentation, shifting business priorities, and the ways designers quietly improve their clients’ daily lives.
This episode moves between funny, personal, and deeply relatable conversations about what it means to build a design business that actually supports your life. From limewash mishaps and freight increases to career transitions at home and the power of saying no to the wr...
168: Our Seniors Are the Gateway Drug to Accessibility with Maegan Blau of Blue Copper Design
Rebecca and Shaun are joined by Maegan Blau, owner of Blue Copper Design in the Phoenix area, for a conversation about accessibility, aging in place, and why thoughtful design should support people through every stage of life. Maegan shares how her lived experience as a wheelchair user shaped her design perspective and why accessibility has become such a central part of her business.
They dig into the misconceptions that keep homeowners and designers from planning ahead, from the belief that accessibility is only needed “later” to the idea that it has to look clinical or cost dramatically more...
167: Birdhouse for the Soul
Rebecca and Shaun meander their way through beauty routines, personal style, creativity, books, and the importance of staying curious as creative people. What starts as a conversation about video backgrounds and ChatGPT turns into a thoughtful reflection on how curiosity shapes not just personal style, but design work, aging, and creative fulfillment.
In this episode, they talk about using AI as a practical life tool, from building skincare routines to experimenting with fashion and body-type analysis. They also explore how inspiration often arrives when you have the space to receive it, leading into a fascinating discussion about...
166: Life is a Highway and I’m Gonna Ride It All Night Long
Rebecca and Shaun are back with a classic HYDC catch-up episode—covering everything from creative ruts and tile inspiration to mattress upgrades and the strange ways we all unwind after long design days. If you’ve ever found yourself doom-scrolling design materials, obsessing over the perfect bed, or wondering why your brain suddenly works differently after 40… this one’s for you.
The hosts dive into tile sourcing adventures, experimenting with creative practices outside of work, and the surprising ways designers recharge. From Japanese-inspired tile showrooms to the economics of custom beds and the eternal quest for better sleep, t...
165: We're not in the business of decorating assholes with Heather KW Styles & Studio Laloc
In this episode, Shaun and Rebecca are joined by returning favorites Heather of Heather KW Styles and Lauren of Studio Laloc for an unfiltered designer roundtable. What starts as a chat about Danish hardware and custom furniture quickly spirals into tariffs, turning down nightmare projects, presentation strategies, ideal clients, and—yes—an unforgettable handyman story.
From navigating red flags on discovery calls to debating whether we’d decorate a Miami Vice mansion for the right price, this episode is equal parts business strategy and design therapy. If you’ve ever questioned a client fit, struggled with pricing under ta...
164: Not every piece can be the Beyoncé (but you need at least one)
In this episode, Rebecca and Shaun cover everything from skunk-induced wake-up calls to the realities of private equity in the design industry—before diving deep into the creative growing pains that come with leveling up your interiors. If you’ve ever felt burnt out on tile, uninspired by beige beds, or frustrated that nothing “off the rack” feels special enough, this one’s for you.
The big takeaway? Not every piece in a room can be the Beyoncé—but you do need at least one showstopper. Rebecca shares her current tile spiral, Shaun vents about the sea of neutral be...
163: Write It in Your Diary, Not on Facebook | Claire Jones, Etch & Ivy Design
In this episode, Rebecca and Shaun welcome back their friend Claire Jones, founder of Etch & Ivy Design in Sacramento. From quarter-life crisis to full-time interior designer, Claire shares how community, boundaries, and a recent business retreat reshaped the way she approaches her design firm.
The trio dives deep into mastermind dynamics, defining your ideal client (hint: it’s not based on Diet Coke preferences), setting minimums, managing anxiety in your workflow, and the power of surrounding yourself with designers who challenge and inspire you. It’s honest, hilarious, and full of real talk about leveling up without losi...
162: Getting out of our own way and other business goals
In this kickoff episode for 2026, Shaun and Rebecca get real about what’s holding them back in their design businesses—and what they’re doing about it. From car accidents to calendar overhauls, they unpack how they’re using systems and mindset shifts to create smoother, more profitable operations. This solo episode is filled with behind-the-scenes insights into the messy middle of implementing new processes and prepping for growth.
After a transformative retreat with business coach Renee Bush and other design peers, they share what they’re focusing on to get out of their own way this year. It’s...
161: 2025 Reflection, it wasn't as bad as we thought
Shaun and Rebecca are back to wrap up 2025 with their annual year-in-review tradition—and it turns out, it wasn’t all bad! In this episode, they share a candid look at the highs, lows, and the messy middle of running their interior design businesses this year. From surviving slowdowns and personal challenges to celebrating wins like tightened brand messaging and more aligned client projects, they prove that progress isn’t always loud, flashy, or Instagram-worthy.
They revisit the goals they set at the beginning of the year (in Episode 138) and dig into what worked, what didn’t, and why...
160: Renee Biery, “The Only Girl on the Job Site”
Shaun and Rebecca sit down with guest Renée Biery of deVignier Design and host of the podcast Only Girl on the Jobsite. With a career spanning over 30 years, Renée has worked on complex construction‑heavy design projects (in New York, then now from Delaware) and now teaches interior designers how to confidently navigate construction, scope, budgets, and roles on site. She and the hosts dive into how designers can claim their role on job sites, manage relationships with contractors, and build business models that protect their value and their peace of mind.
In this conversation they d...
159: The Beef and the Bear — are you incorporating luxury hospitality practices into your design business?
Shaun and Rebecca explore how interior designers can borrow luxury‑hospitality practices (think boutique hotels, high‑end resorts) and apply them to their own design businesses. They dig into the idea that service isn’t just about furniture or finishes–it’s about how you make your clients feel, and how you structure your process, your purchasing, your hiring, and your client‑experience to reflect that elevated standard. Along the way they share candid business talk about shifting models, hiring help, market tiers, and positioning.
In this conversation they discuss:
The recent Facebook designer‑group debate about trade di...158: Why You Shouldn't Photograph Every Project with Jessica Burke
In this episode of the Hot Young Designers Club, Rebecca and Shaun welcome interior‑photographer turned editor and marketing strategist Jessica Burke to unpack when and why designers should not photograph—or publish—every single project. Jessica shares her transition from the wedding industry into shooting editorial interiors, how to evaluate when a project is worth photography, how to structure the relationship between designer and photographer (especially contracts/licensing), and how to strategically use imagery to attract your ideal clients and press.
In this friendly, candid conversation you’ll hear stories of photo‑shoot challenges, licensing headaches, and practi...
157: Las Vegas Market, Logistics for Designers
In this episode, Rebecca and Shaun dive into everything designers need to know about attending Las Vegas Market — from travel logistics to strategy, networking, sourcing and setting up your post‑market follow‑up. Whether you're a veteran or preparing for your first market, they share hands‑on tips on planning, navigating the show, maximizing your time, and turning the experience into content and business wins.
In the discussion they cover how to approach the show grounds, how to be intentional rather than overwhelmed, how to balance work + enjoyment on the trip, and how to make sure your investment...
156: Melissa Oholendt, Oho Interiors — Using your signature style to attract your dream clients
In this episode, Shaun and Rebecca sit down with Melissa Oholendt of Oho Interiors to dig into how she built a high‑end residential design firm rooted in her signature “cottage‑traditional with a European/English influence” aesthetic — and how that clarity has helped her attract the clients she wants. Melissa shares what it took to scale from one person to a team across two states, how she shifted her pricing model, and why strong processes and trust are cornerstones of her business.
They also explore the emotional side of design work: how homes affect mental wellness, the tensio...
155: Mixed Bag, Design Retreats, AI Agents, and Bare Feet in Brand Photos
In this episode, Rebecca and Shaun catch up on life, business, and creative growth. Rebecca just returned from a design retreat at a beautifully designed cabin (by Form & Field), where she worked on brand strategy and made tangible progress on her website. They also dive into frustrating vendor experiences, the evolving role of AI agents in design work, and a hot take on whether being barefoot in brand photos is ever appropriate.
In the second half of the episode, they debate the ethics, emotional labor, and financial risks that come with sourcing, receiving, and delivering furniture—especially when i...
154: You can be creative and profitable with Jamie Young Co
In this episode of Hot Young Designers Club, Shaun and Rebecca sit down with Jamie Young of Jamie Young Company. They dive into the wild and wonderful journey of launching their design brand nearly 28 years ago, sketching a story that blends art school daring with entrepreneurial grit—from concrete lamps to elevated, organic, globally inspired lighting, mirrors, and accent furniture. Jamie shares candid insights on balancing creativity and profitability, navigating manufacturing challenges across continents, and staying true to a brand founded on casual luxury and exceptional design.
This episode unpacks the emotional and practical realities of running a...
153: Leading Projects, Be the Driver, Not the Passenger
Rebecca’s rewatch of Girls sparked a spirited metaphor that drives this episode: Interior designers need to stop being the passengers in their own projects and take the wheel. Shaun and Rebecca dive deep into what it really means to be the leader, not just in process but in energy, communication, and confidence. From preemptive client education to handling those take-the-wheel clients, this episode is packed with actionable strategies for setting—and keeping—control.
In this episode they discuss:
How process, confidence, and language establish you as the leaderSetting expectations early through investment guides and onboarding materi...152: Judi Lee-Carr of Jubilee Interiors, The power of saying yes: embracing opportunities
In this episode, Shaun and Rebecca welcome Judi Lee‑Carr, the Singapore‑born, self‑taught interior designer behind Jubilee Interiors, a boutique firm in Westlake Village, California. With a background in visual merchandising and a journey that has taken her through Singapore, Jakarta, London, Paris, and now Southern California, Judi has built a thriving design business grounded in her ethos of Organic Modern Living: sleek lines, layered textures, and earthy palettes that feel both intimate and timeless. Her story isn't just about design—it’s about the courage to embrace opportunities, say “yes,” and turn uncertainty into momentum.
In this episod...
151: Just Stop: Hotties Strike Back, We're Taking Your Submissions
In this episode, hosts Shaun and Rebecca kick off another round of the beloved Just Stop series—this time inviting submissions directly from their listener community. With a few listener submissions already in hand, they dive into some trends and pet peeves in the world of interior design branding, communication, and business practices. Expect their signature blend of candid humor, designer insight, and practical takeaways.
They explore key topics such as professional branding tropes (we're looking at you, barefoot headshots), generational social cues, the ethics of pricing design services, and creative integrity in design feedback culture.
...
150: Renee Bush from Tandem on Building Cohesive Brands That Elevate Every Part of Your Design Business
In this episode, Rebecca and Shaun sit down with Renee Bush, founder of Tandem, a consultancy for interior designers. She’s the secret weapon behind the brand and business strategy at powerhouses like Studio McGee. Renee shares her journey from graphic and studio operations into honing a niche helping designers align business structure, brand identity, and marketing.
They dive deep into how strategic clarity—knowing who you are, who you're talking to, and what you want—transforms client experience, marketing, pricing, and scale. Renee’s wisdom around confident positioning, signature processes and aesthetics, and the importance of a North...
149: Danielle Chiprut, How Investing in Herself Is Paying Off for Danielle Rose Design Co.
Danielle Chiprut, owner and creative force behind Danielle Rose Design Co., joins Shaun and Rebecca to unpack how intentional investments in her business—from team expansion and PR to education and a new studio space—have fueled her growth. With over five years in the interior design world, Danielle shares candid insights on trusting her gut, building boundaries, and empowering her team to elevate her brand.
In this episode they discuss:
How Danielle transitioned from a solo designer to leading a polished team with a junior designer and ops managerLetting go of control: her team’s first...148: Building A Materials Library
In this episode, Shaun and Rebecca dive deep into the nuts and bolts of creating and managing a materials library for interior designers. They discuss everything from sourcing sample accounts and organizing fabrics, tile, rugs, paint, hardware, lighting, and window coverings, to managing the relentless influx of materials and avoiding storage chaos—all while keeping things inspiring and client-ready.
With practical tips on establishing vendor relationships, setting up effective storage systems, maintaining sample quality, and curating collections by color or usage, this episode is packed with insights to help designers build an efficient, beautiful, and functional materials li...
147: Let's clap for custom! How to elevate your business with bespoke furnishings
In this episode, Shaun and Rebecca dive deep into the world of custom and bespoke furnishings and how they can elevate not only your designs but your entire interior design business. They share real-life experiences, lessons learned, and the emotional ups and downs of taking the custom route—from sourcing local artisans to managing the expectations of clients and contractors. They also explore how new AI tools are transforming the way designers visualize and pitch one-of-a-kind pieces.
If you're feeling stuck sourcing from the same retailers or want to push your creative limits, this episode is a mu...
146: Natalie Papier Is Creating Artful Homes
This week, Shaun and Rebecca are joined by Natalie Papier of Home Ec Op to talk all things color, creativity, and carving your own design path. Natalie shares how her background in fine art has shaped her interiors, how she grew her business organically through Instagram, and the whirlwind of launching multiple product lines, filming a design TV show, and publishing her first book. She opens up about the real-life chaos behind the scenes and the power of staying true to your aesthetic.
In this episode they discuss:
Natalie's journey from fine artist to interior designerFilming...145: Mental Health Awareness, Designing a Business and Life That Supports Your Mind and Body
In this heartfelt and vulnerable episode, Shaun and Rebecca open up about their personal mental health journeys and how those experiences impact their lives as interior designers and creative entrepreneurs. In recognition of Mental Health Awareness Month, they shed light on how common mental health struggles are within the design industry, and how important it is to build a life and business that supports your mind and body.
Together, they share their own stories of burnout, depression, therapy, and medication, while encouraging fellow designers to normalize conversations around emotional well-being. This isn't about quick fixes—it's about re...
144: How Rasheeda Gray Connected Her Purpose with Her Work
In this episode, Shaun and Rebecca sit down with interior designer and TV personality Rasheeda Gray of Gray Space Interiors. Rasheeda shares how she transitioned from a 15-year corporate marketing career into a thriving design business — and how she made her purpose and passion align. They also dive into how she’s leveraged local television and mentorships to grow her brand, and what it’s really like running a business with your partner.
From juggling 20 projects while holding down a full-time job to building a renovation-focused business with her husband, Rasheeda gets real about the hustle behind the gl...
143 Mixed Bag, We Manifested Too Close to the Sun
Shaun and Rebecca are back with another Mixed Baggie episode filled with updates, rants, and juicy industry talk! Rebecca shares a major manifestation win — landing a restaurant design opportunity just weeks after putting it out into the universe. They dig into writing proposals and pricing for commercial work, hitting critical mass in your business, and dealing with clients who have unrealistic expectations. Plus, they get real about how wild remodeling costs have gotten, and the emotional struggle with paying more for everything, even as consumers.
In this episode they discuss:
Rebecca’s restaurant project manifestation story and...142: Coach Jacquelyn Vasquez is here to get your money mindset right
In this powerful and soul-nourishing episode, Rebecca and Shaun welcome special guest Coach Jackie (aka Jacquelyn Vasquez), a money mindset coach who’s all about helping entrepreneurs shift their inner narratives to transform their outer realities. With her background in NLP, EFT, and hypnosis, Coach Jackie offers actionable insights and energetic real-talk to help creatives, especially interior designers, break through blocks around self-worth, fear, and money.
If money mindset has ever held you back in your design business, this episode will inspire you to reframe your thoughts, trust your journey, and dream bigger. Jackie shares her own pe...