The Jonathan Herzog Podcast
Welcome to The Jonathan Herzog Podcast, the podcast for the world's leading founders who want to 1000x their life and business. Here's your host, Harvard Law-trained founder and the #1 tech founder coach Jonathan Herzog. JonathanHerzogCoach.com
The Hard Why - Reason from the Limit
Two Words: Boca Chica. The 400 sq-ft rental that Elon lives in.
Why make the money?
Why 10x your money?
If it's not to get the stuff?
If it's not to build the next thing?
Consider: making something that helps people - the money is the strategic byproduct - and why 10x? To blow your own mind. To evolve. To become more of who you are. To be an example of what's possible with the Algorithm.
Capital is not your constraint. Your Compelling Reason is. The founder who...
How to Get Fortune 100s to Actually Pay You
Why is it taking your enterprises so long to onboard, uptake, integrate, transact?
Because you're doing something wrong in your closing process.
This podcast tells you how to fix it.
Book your free CEO Cohort kickoff today at kickoff.theceocohort.com
To 1000x your life and venture ā book your free cohort kickoff today at https://kickoff.theceocohort.com
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This information is for educational purposes only, and is not a recommendation to buy, hold, or sell any investment or financial product. Please note that the content here is fo...
This is why you're not a billionaire yet
It matters what you DECIDE TO DO NOW.
Let go of the f*cking past. With love.
It all happened perfectly. It was meant to happen that way. Because it did.
It's like signing up for the gym, working with a personal trainer, university, or anything - and not showing up to the workouts, the classes, or the course at the start.
No one cares.
Don't double down on the doubt, the fear, the insecurity, the nonsense.
If you're going down the wrong path - no matter...
[Client Interview] Solon Angel, Founder & CEO, Remitian
Welcome back to the podcast CEO Cohort Founder Solon Angel, Founder & CEO, Remitian, the Stripe for tax payments! Solon has spent two decades building and scaling companies in fintech, accounting, and financial infrastructure.
In Solon's words: "I am the 1000x case study of your work - I literally 1000x'd my revenue and fundraising (and life) thanks to you."
He founded and led MindBridge, which became a global leader in AI for financial risk detection. They expanded into the US, UK, Australia, and Singapore.
Today he is the CEO of Remitian. They automate tax...
[Client Interview] Saumya Sanjeev, Founder & CEO, TachyonLeap
Welcome to the podcast CEO Cohort founder Saumya Sanjeev, Founder & CEO of TachyonLeap, the AI based healthcare company centered in Princeton Automating Healthcare demand through Intelligent Care Pathways.
A state of the art Agentic AI enabled ubiquitous care delivery marketplace to āStitch & Distributeā healthcare companies algorithmically to automate 80% of āLow to Mediumā risk health demand through AI enabled chronic care pathways and continuous monitoring resulting in a yoy incremental efficiency improvement of ~10% over 5 year (~400 billion in savings for Diabetes alone).This platform will help alleviate the significant cost pressure on the health system globally as well as enable h...
[Client Interview] Denyelle Bruno, CEO, The Web, Tender Greens, Pet Food Express
Welcome to the podcast CEO Cohort Founder Denyelle Bruno is the founder and CEO of The Wweb, which connects the systems a multi-unit brand already runs into one picture of its customers, so operators can see where to open next and how each location performs.
She has spent more than 25 years building brick-and-mortar businesses. At Apple, she was one of a seven-person team that created Apple's retail experience working personally alongside Steve Jobs himself and opened Apple's first 25 iconic stores. She went on to run retail for Peet's Coffee and served as President of Retail Operations at...
[Client Interview] Joey Asal, Founder of Integral Affinity AGI Coherence
Welcome to the podcast CEO Cohort Founder Joseph Joey Asal is the founder of Integral Affinity, a leader in AGI coherence, and sensory design working at the intersection of frontier technology, sustainability, and human experience. He is currently focused on carbon, agriculture, circular economy, and supply chains. Previously, he directed technology and innovation at LOLIWARE and has spent more than a decade creating immersive sensory, fragrance, and design experiences for organizations and cultural institutions.
To 1000x your life and venture ā book your free cohort kickoff today at https://kickoff.theceocohort.com
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This information is...
[MVP] The Secret to Closing Fortune 100s
Back by popular demand, it'sLife or Death: The Secret to Closing Fortune 100s
Your closing process in a nutshell:
Think of yourself like an ER doctor where the patient presents
Heās got cardiac arrest, a sprained ankle, a broken toe, a gash in his right arm, and bleeding from his forehead.
Triage. Focus on the High-Variance shit first, then everything else.
You know itās life or death - the patientās life or death is in your hands.
But hereās the Twist.
The pati...
[MVP] What Satya Nadella Missed
Back by popular demand, the Information Paradox - Solved!
To 1000x your life and ventureā book your final CEO Cohort Kickoff today at theceocohort.com/finalkickoff
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This information is for educational purposes only, and is not a recommendation to buy, hold, or sell any investment or financial product. Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors. The Jonathan He...
VCs are Bankers
Goldman Sachs got branded a "vampire squid" in 2009 ā an image that stuck because Goldman is transparent about what it is: a bank that trades against clients, prices deals to its own advantage, with conflicts of interest. Everyone assumes Goldman is optimizing for Goldman. That assumption is priced into every interaction with them.
VCs runs the same playbook - portfolio-construction, LPs as the real client, founders as one bet among thirty, diligence that's sometimes decorative - but wrapped it in founder-friendly language: "we're operators, not suits," "we're partners," "we're mission-driven," Patagonia vests instead of pinstripes. The product is th...
The Upper Limit Problem
The Upper Limit Problem (ULP) - the evolutionary hard-wired default mode of the brain which says we can only have a limited amount of success.
Have you hit an upper limit?
E.g,: Getting sick before an important pitch. Starting a fight with your spouse after raising a round. Yelling at your kids after closing a customer. Signing a terrible term sheet and giving power away to a board member or misaligned investor.
The problem:
We have a limited tolerance for feeling good. When we hit our Upper Limit, we manufacture...
Autotellic: The Work is the Glory
Autotelic: The Work Is the Glory
Autotelic (adj.) - having its purpose in itself; done for its own sake; done simply for the joy of it.
Is that how you'd describe a Tuesday in your business?
If you only enjoy business when itās up and to the right, youāre doing it wrong.
If your work isn't autotelic, someone else's is.
Someone, somewhere is doing the unsexy work and actually loving it. Not enduring it. Not "grinding through" it. Loving it, because they've made The Work itself The Glor...
[MVP] The Secret that Runs the World
Back by popular demand, The Secret that Runs the World.
There is a simple process to leverage it.
To 1000x your life and ventureā book your final CEO Cohort Kickoff today at theceocohort.com/finalkickoff
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This information is for educational purposes only, and is not a recommendation to buy, hold, or sell any investment or financial product. Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not di...
[MVP] How to Fix Your Married Sex Life
If your sex life as founder sucks (most do), it will limit your business growth.
There is a simple process to fix it.
To 1000x your life and ventureā book your final CEO Cohort Kickoff today at theceocohort.com/finalkickoff
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This information is for educational purposes only, and is not a recommendation to buy, hold, or sell any investment or financial product. Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or...
[MVP] These 13 minutes will make you billions
Back by popular demand it this weeks MVP!
To 1000x your life and ventureā book today your final CEO Cohort Kickoff at theceocohort.com/finalkickoff
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This information is for educational purposes only, and is not a recommendation to buy, hold, or sell any investment or financial product. Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors. The Jonathan Herzog Podcast and co...
Your Wife is Holding You Back
1. Thesis: "Don't Sh*t Where You Eat"
2. Antithesis: "The Hard Thing about Hard Things"
3. Synthesis: Enroll your wife in your vision. Learn the Power Couple Process. Master the Marriage MBA and share a common language by working together - save your marriage and your venture through The CEO Cohort.
To 1000x your life and ventureā book today your final CEO Cohort Kickoff at theceocohort.com/finalkickoff
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This information is for educational purposes only, and is not a recommendation to buy, hold, or sell any investment or financial product. Please no...
The Information Paradox: Solved
1. Thesis: The Kenneth Arrow Information Paradox Inversion (1962)
2. Antithesis: Nadella's "Reverse Information Paradox" (2026)
3. Synthesis: There are no Paradoxes, Solving the Information "Paradox" is the fundamental distribution engineering skill gap - that The CEO Cohort solves.
To 1000x your life and ventureā book today your final CEO Cohort Kickoff at theceocohort.com/finalkickoff
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This information is for educational purposes only, and is not a recommendation to buy, hold, or sell any investment or financial product. Please note that the content here is for informational purposes only; should NOT be taken as le...
Life or Death: The Secret to Closing Fortune 100s
Life or Death: The Secret to Closing Fortune 100s
Your closing process in a nutshell:
Think of yourself like an ER doctor where the patient presents
Heās got cardiac arrest, a sprained ankle, a broken toe, a gash in his right arm, and bleeding from his forehead.
Triage. Focus on the High-Variance shit first, then everything else.
You know itās life or death - the patientās life or death is in your hands.
But hereās the Twist.
The patient is rolled in and a...
How to Close Any Enterprise
Objections are bugs your investor / customer / employeeās / wifeās codebase.
It is your job to refactor them.
Reflect the thought error back to them.
And help them get what they want.
One of the biggest lies is āI have to talk to the team.ā
All objections - time, money, talk to someone - are euphemisms for āI havenāt been compelled to see the value - yet.ā
Today: learn how The Decision Tree Role-Play, The 1:1 Mirror Principle, The Permission vs. Support Framework, Reason from the Limit, and The Rectif...
The Three Year Plan
The founders who apply to The CEO Cohort arenāt just chasing a short-term exit. Theyāre the most ambitious, long-term positive-sum founders who want true durable scale.
Thatās why we commit to the Three-Year-Plan:
Your biggest Step-Function Transformations come from compound growth.We overestimate what we can get done in 30 days and underestimate what we can get done in 3 years.Without the ThreeāYear-Plan, every problem feels urgent, and in physics terms, your distance traveled is through the roof while net displacement is zero.Without the Three-Year-Plan, itās like trying to do a Masters...
These 14 minutes will make you trillions
Who is the Errol in your life?
The dad you said youād never amount to anything, who sided with the bully, or the mom who made her love conditional?
The reason most founders sell and you never hear of them again - or they become some empty VC or tweeter - is because they Never learn to harness or leverage their trauma.
Who is the Errol in your life?
Some learn to transmute that into love and give that love to the world in a way they didnāt receive.
How SpaceX Did it - And How You Can Too
When it feels scary, gag and go.
The fear is not a stop sign. That is the go signal.
That feeling means you are at the exact threshold that matters.
The threshold where the next step function transformation lives.
Every part of the 94x SpaceX multiple is a receipt for what happens when the founder refuses to stop at the threshold.
Imagine yourself after three failed rocket launches, after burning all of your personal net worth with nothing to show for it, with widespread ridicule and public failure and...
[MVP] How to Get Your Wife to Want to F*ck You
Feeling successful but not getting the married sex you want?
What if you could have the best sex of your entire life with your life partner?
This week's MVP pod reveals the alpha method for how to do just that.
Apply today to 1000x your life and venture - join the CEO Cohort at apply.theceocohort.com
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This information is for educational purposes only, and is not a recommendation to buy, hold, or sell any investment or financial product. Please note that the content here is for...
The Down Round Delusion
Down about your down round?
The only real down round is when the founder is down.
And then so down that he chooses to officially go down.
Not because of capital - capital is never the constraint.
Because he loses belief.
In himself first.
The only down round is death itself - but by then youāre already six feet down under,.
Apply today to 1000x your life and venture - join the CEO Cohort at apply.theceocohort.com
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Th...
[Client Interview] Doron Merdinger, Founder & CEO of Doroni Aerospace
Welcome to the podcast, CEO Cohort client Doron! Doron Merdinger is the Founder and CEO of Doroni Aerospace, a pioneering company developing personal electric vertical takeoff and landing (eVTOL) aircraft for everyday use.
A visionary entrepreneur with over 25 years of leadership across design, manufacturing, and eight-figure businesses, Doron has a proven track record of scaling operations and driving innovation. He doubled revenue as CEO of Hazorfim and led technology innovation at Merdinger House of Design, bringing a unique blend of design thinking and engineering execution. At Doroni Aerospace, he leads the development of the H1-X, a...
[Client Interview] Igor Poteriaiko, Founder & CEO of SimplyTek
Welcome to the Podcast CEO Cohort client Igor Poteriaiko, Founder & CEO of SimplyTek, the Canadian leader in AI Transformation for P&C Insurance Carriers. Igor helps P&C insurers navigate Guidewire Cloud transformations, ensuring they deliver genuine business value rather than just a massive IT bill. Partnering with CIOs and leaders, he specializes in core modernization, delivery recovery for stalled projects, and pragmatic AI readiness. SimplyTek aligns technical decisions to real outcomes like underwriting efficiency and speed to market. The global Property and Casualty (P&C) insurance market is valued at approximately $3.5 to $3.75 trillion and is projected to exceed $5.70...
[Client Interview] Mark Abrams, Founder & CEO of XpFlow
Welcome to the podcast, The CEO Cohort client Mark Abrams, Founder & CEO of XpFlow!
Mark is a veteran technologist and entrepreneur dedicated to building the "Autonomous Enterprise." XpFLow is anAI powerhouse that replaces entire operations departments with intelligent software agents. By automating high-stakes business workflows, XPflow allows companies to scale without the overhead.
Apply today to 1000x your life and venture - join the CEO Cohort at apply.theceocohort.com
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This information is for educational purposes only, and is not a recommendation to buy, hold, or sell any investment...
[Client Interview] Leif Bowman, Founder & CEO of Allez Health
Welcome to the Podcast, my CEO Cohort client, Leif Bowman!
Founder & CEO of Allez Health, raised more than $75+ million for the worldās smallest smart sensor for glucose and lactate biomarkers.
Former Dexcomm, Johnson & Johnson, Medtronic Senior Executive. Over 100 medical products brought to market. Biosensor company developing a next-generation, affordable continuous glucose monitoring (CGM) platform. Allez Health is disrupting the multibillion dollar CGM market with a high-fidelity, 15-day sensor designed for diabetes management, insulin delivery, and general wellness with over 80 clinical study validation, 96% hypoglycemic data in Zone A, NMPA approved in China, and serving Fortune 100 en...
[Client Interview] Philipp Zentner, Founder & CEO, Li.Fi
Welcome to the podcast, my client Philipp Zentner, Founder & CEO of LiFi - the Stripe for Crypto - raised over $50M+.
Philipp Zentner is the CEO and Co-Founder of LI.FI. Philipp has built companies across diverse industries including social media, gaming, biotech, and marketplace intelligence. In 2021, he founded LI.FI to accelerate Ethereumās multi-chain expansion by providing a unified data interface for decentralized applications. As blockchain expansion continues to grow more complex, Philipp is driving the development of a comprehensive interoperability layer designed to seamlessly connect all blockchains, making LI.FI a critical enabler of sc...
How to Close Any Investor You Want
Find yourself chasing after (co)leads?
Trying to close any Tier 1 Firm, Fund, or VC?
Without endless diligence or negotiation cycles?
The secrets are here. And yours to apply.
Apply today to 1000x your life and venture - join the CEO Cohort at apply.theceocohort.com
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This information is for educational purposes only, and is not a recommendation to buy, hold, or sell any investment or financial product. Please note that the content here is for informational purposes only; should NOT be taken as legal...
IC's are Dead
How to get past the IC?
Ever felt stuck behind Investment Committees?
Deals that drag on forever?
And then go on to die?
You're not the only one.
Welcome to the Death of ICs.
Apply today to 1000x your life and venture - join the CEO Cohort at apply.theceocohort.com
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This information is for educational purposes only, and is not a recommendation to buy, hold, or sell any investment or financial product. Please note that the content here is for...
[MVP] What to Do When Your Wife Won't F*ck You
Marriage doesn't have to be the death of your sex life.
What if you could have the best married sex of your life?
And be more successful and happier than you've ever been?
Apply today to join the CEO Cohort at apply.theceocohort.com
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This information is for educational purposes only, and is not a recommendation to buy, hold, or sell any investment or financial product. Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment...
It's Never The End of the World
Ever feel like it's no longer working?
Like what if it's truly over this time?
It never is.
It's just the beginning of your infinity.
Apply today to 1000x your life and venture at apply.theceocohort.com
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This information is for educational purposes only, and is not a recommendation to buy, hold, or sell any investment or financial product. Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to...
If I'm So Rich Why Doesn't My Wife Respect Me?
Apply today at apply.theceocohort.com
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This information is for educational purposes only, and is not a recommendation to buy, hold, or sell any investment or financial product. Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors. The Jonathan Herzog Podcast and content posted by Jonathan Herzog is presented solely for general informational, educational, and entertainment purposes. The use of information...
The Brain Transplant Elon Says You Need (But Can't Get Alone)
Elon Musk told me that attitude matters more than skill.
Why?
Because attitude requires a brain transplant.
So what are we doing to get one?
Do you have a sh*tty attitude and aren't even aware of it?
Come get your life and venture-changing brain transplant:
Apply today at apply.theceocohort.com
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This information is for educational purposes only, and is not a recommendation to buy, hold, or sell any investment or financial product. Please note that the content here is...
How to Save Your Marriage from Divorce
How to save your marriage from divorce?
The secret is revealed in this week's pod.
Apply the high alpha principle in one domain, then apply it to every other.
Then join the most valuable room in the world - The CEO Cohort - to 1000x your life, marriage, business, success, durability, and scale.
Apply today to join The CEO Cohort at apply.theceocohort.com
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This information is for educational purposes only, and is not a recommendation to buy, hold, or sell any investment or financial...
The Secret that Runs the World
What is the secret that runs the world?
Some say its money.
Others say its relationships.
They say "it's not what you know, it's who you know."
Nonsense.
This is cope.
Discover the true durable secret that runs the world.
And then leverage it for you.
Apply today to join The CEO Cohort at apply.theceocohort.com
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This information is for educational purposes only, and is not a recommendation to buy, hold, or sell any investment or...
The Fear of Losing it All
Ever been afraid to lose it all?
This pod is the answer to that nagging voice in your head.
The one costing you hundreds of millions in market value through lower quality and lower velocity decisions.
Apply today to join The CEO Cohort at apply.theceocohort.com
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This information is for educational purposes only, and is not a recommendation to buy, hold, or sell any investment or financial product. Please note that the content here is for informational purposes only; should NOT be taken as legal, business...
[MVP] $242.2 Trillion
Back by popular demand - Why 90% of tech sales are B2B - it's where $242.2 Trillion is.
Apply today to join The CEO Cohort at apply.theceocohort.com
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This information is for educational purposes only, and is not a recommendation to buy, hold, or sell any investment or financial product. Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors...
Schedule your Sex (How to Get More of It)
How to get more sex?
Schedule it.
And why Vibe Coding is the new High IQ Scrolling.
Graduate from AI Slop and actually unlock hyperscale.
Apply today to join The CEO Cohort at apply.theceocohort.com
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This information is for educational purposes only, and is not a recommendation to buy, hold, or sell any investment or financial product. Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate...