The Jonathan Herzog Podcast

1. Thesis: "Don't Sh*t Where You Eat"

2. Antithesis: "The Hard Thing about Hard Things"

3. Synthesis: Enroll your wife in your vision. Learn the Power Couple Process. Master the Marriage MBA and share a common language by working together - save your marriage and your venture through The CEO Cohort.

To 1000x your life and venture— book today your final CEO Cohort Kickoff at theceocohort.com/finalkickoff

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This information is for educational purposes only, and is not a recommendation to buy, hold, or sell any investment or financial product. Please no...

1. Thesis: The Kenneth Arrow Information Paradox Inversion (1962)

2. Antithesis: Nadella's "Reverse Information Paradox" (2026)

3. Synthesis: There are no Paradoxes, Solving the Information "Paradox" is the fundamental distribution engineering skill gap - that The CEO Cohort solves.

To 1000x your life and venture— book today your final CEO Cohort Kickoff at theceocohort.com/finalkickoff

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This information is for educational purposes only, and is not a recommendation to buy, hold, or sell any investment or financial product. Please note that the content here is for informational purposes only; should NOT be taken as le...

Life or Death: The Secret to Closing Fortune 100s

Your closing process in a nutshell:

Think of yourself like an ER doctor where the patient presents

He’s got cardiac arrest, a sprained ankle, a broken toe, a gash in his right arm, and bleeding from his forehead.

Triage. Focus on the High-Variance shit first, then everything else.

You know it’s life or death - the patient’s life or death is in your hands.

But here’s the Twist.

The patient is rolled in and a...

Objections are bugs your investor / customer / employee’s / wife’s codebase.

It is your job to refactor them.

Reflect the thought error back to them.

And help them get what they want.

One of the biggest lies is “I have to talk to the team.”

All objections - time, money, talk to someone - are euphemisms for “I haven’t been compelled to see the value - yet.”

Today: learn how The Decision Tree Role-Play, The 1:1 Mirror Principle, The Permission vs. Support Framework, Reason from the Limit, and The Rectif...

The founders who apply to The CEO Cohort aren’t just chasing a short-term exit. They’re the most ambitious, long-term positive-sum founders who want true durable scale.

That’s why we commit to the Three-Year-Plan:

Without the Three-Year-Plan, it’s like trying to do a Masters...

Who is the Errol in your life?

The dad you said you’d never amount to anything, who sided with the bully, or the mom who made her love conditional?

The reason most founders sell and you never hear of them again - or they become some empty VC or tweeter - is because they Never learn to harness or leverage their trauma.

Who is the Errol in your life?

Some learn to transmute that into love and give that love to the world in a way they didn’t receive.

When it feels scary, gag and go.

The fear is not a stop sign. That is the go signal.

That feeling means you are at the exact threshold that matters.

The threshold where the next step function transformation lives.

Every part of the 94x SpaceX multiple is a receipt for what happens when the founder refuses to stop at the threshold.

Imagine yourself after three failed rocket launches, after burning all of your personal net worth with nothing to show for it, with widespread ridicule and public failure and...

Feeling successful but not getting the married sex you want?

What if you could have the best sex of your entire life with your life partner?

This week's MVP pod reveals the alpha method for how to do just that.

Apply today to 1000x your life and venture - join the CEO Cohort at apply.theceocohort.com

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This information is for educational purposes only, and is not a recommendation to buy, hold, or sell any investment or financial product. Please note that the content here is for...

Down about your down round?

The only real down round is when the founder is down.

And then so down that he chooses to officially go down.

Not because of capital - capital is never the constraint.

Because he loses belief.

In himself first.

The only down round is death itself - but by then you’re already six feet down under,.

Apply today to 1000x your life and venture - join the CEO Cohort at apply.theceocohort.com

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Th...

Welcome to the Podcast CEO Cohort client Igor Poteriaiko, Founder & CEO of SimplyTek, the Canadian leader in AI Transformation for P&C Insurance Carriers. Igor helps P&C insurers navigate Guidewire Cloud transformations, ensuring they deliver genuine business value rather than just a massive IT bill. Partnering with CIOs and leaders, he specializes in core modernization, delivery recovery for stalled projects, and pragmatic AI readiness. SimplyTek aligns technical decisions to real outcomes like underwriting efficiency and speed to market. The global Property and Casualty (P&C) insurance market is valued at approximately $3.5 to $3.75 trillion and is projected to exceed $5.70...

Welcome to the podcast, CEO Cohort client Doron! Doron Merdinger is the Founder and CEO of Doroni Aerospace, a pioneering company developing personal electric vertical takeoff and landing (eVTOL) aircraft for everyday use.

A visionary entrepreneur with over 25 years of leadership across design, manufacturing, and eight-figure businesses, Doron has a proven track record of scaling operations and driving innovation. He doubled revenue as CEO of Hazorfim and led technology innovation at Merdinger House of Design, bringing a unique blend of design thinking and engineering execution. At Doroni Aerospace, he leads the development of the H1-X, a...

Welcome to the podcast, The CEO Cohort client Mark Abrams, Founder & CEO of XpFlow!

Mark is a veteran technologist and entrepreneur dedicated to building the "Autonomous Enterprise." XpFLow is anAI powerhouse that replaces entire operations departments with intelligent software agents. By automating high-stakes business workflows, XPflow allows companies to scale without the overhead.

Apply today to 1000x your life and venture - join the CEO Cohort at apply.theceocohort.com

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This information is for educational purposes only, and is not a recommendation to buy, hold, or sell any investment...

Welcome to the Podcast, my CEO Cohort client, Leif Bowman!

Founder & CEO of Allez Health, raised more than $75+ million for the world’s smallest smart sensor for glucose and lactate biomarkers.

Former Dexcomm, Johnson & Johnson, Medtronic Senior Executive. Over 100 medical products brought to market. Biosensor company developing a next-generation, affordable continuous glucose monitoring (CGM) platform. Allez Health is disrupting the multibillion dollar CGM market with a high-fidelity, 15-day sensor designed for diabetes management, insulin delivery, and general wellness with over 80 clinical study validation, 96% hypoglycemic data in Zone A, NMPA approved in China, and serving Fortune 100 en...

Welcome to the podcast, my client Philipp Zentner, Founder & CEO of LiFi - the Stripe for Crypto - raised over $50M+.

Philipp Zentner is the CEO and Co-Founder of LI.FI. Philipp has built companies across diverse industries including social media, gaming, biotech, and marketplace intelligence. In 2021, he founded LI.FI to accelerate Ethereum’s multi-chain expansion by providing a unified data interface for decentralized applications. As blockchain expansion continues to grow more complex, Philipp is driving the development of a comprehensive interoperability layer designed to seamlessly connect all blockchains, making LI.FI a critical enabler of sc...

Find yourself chasing after (co)leads?

Trying to close any Tier 1 Firm, Fund, or VC?

Without endless diligence or negotiation cycles?

The secrets are here. And yours to apply.

Apply today to 1000x your life and venture - join the CEO Cohort at apply.theceocohort.com

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This information is for educational purposes only, and is not a recommendation to buy, hold, or sell any investment or financial product. Please note that the content here is for informational purposes only; should NOT be taken as legal...

How to get past the IC?

Ever felt stuck behind Investment Committees?

Deals that drag on forever?

And then go on to die?

You're not the only one.

Welcome to the Death of ICs.

Apply today to 1000x your life and venture - join the CEO Cohort at apply.theceocohort.com

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This information is for educational purposes only, and is not a recommendation to buy, hold, or sell any investment or financial product. Please note that the content here is for...

Marriage doesn't have to be the death of your sex life.

What if you could have the best married sex of your life?

And be more successful and happier than you've ever been?

Apply today to join the CEO Cohort at apply.theceocohort.com

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This information is for educational purposes only, and is not a recommendation to buy, hold, or sell any investment or financial product. Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment...

Ever feel like it's no longer working?

Like what if it's truly over this time?

It never is.

It's just the beginning of your infinity.

Apply today to 1000x your life and venture at apply.theceocohort.com

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This information is for educational purposes only, and is not a recommendation to buy, hold, or sell any investment or financial product. Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to...

Apply today at apply.theceocohort.com

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This information is for educational purposes only, and is not a recommendation to buy, hold, or sell any investment or financial product. Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors. The Jonathan Herzog Podcast and content posted by Jonathan Herzog is presented solely for general informational, educational, and entertainment purposes. The use of information...

Elon Musk told me that attitude matters more than skill.

Why?

Because attitude requires a brain transplant.

So what are we doing to get one?

Do you have a sh*tty attitude and aren't even aware of it?

Come get your life and venture-changing brain transplant:

Apply today at apply.theceocohort.com

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This information is for educational purposes only, and is not a recommendation to buy, hold, or sell any investment or financial product. Please note that the content here is...

How to save your marriage from divorce?

The secret is revealed in this week's pod.

Apply the high alpha principle in one domain, then apply it to every other.

Then join the most valuable room in the world - The CEO Cohort - to 1000x your life, marriage, business, success, durability, and scale.

Apply today to join The CEO Cohort at apply.theceocohort.com

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This information is for educational purposes only, and is not a recommendation to buy, hold, or sell any investment or financial...

What is the secret that runs the world?

Some say its money.

Others say its relationships.

They say "it's not what you know, it's who you know."

Nonsense.

This is cope.

Discover the true durable secret that runs the world.

And then leverage it for you.

Apply today to join The CEO Cohort at apply.theceocohort.com

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This information is for educational purposes only, and is not a recommendation to buy, hold, or sell any investment or...

Ever been afraid to lose it all?

This pod is the answer to that nagging voice in your head.

The one costing you hundreds of millions in market value through lower quality and lower velocity decisions.

Apply today to join The CEO Cohort at apply.theceocohort.com

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This information is for educational purposes only, and is not a recommendation to buy, hold, or sell any investment or financial product. Please note that the content here is for informational purposes only; should NOT be taken as legal, business...

Back by popular demand - Why 90% of tech sales are B2B - it's where $242.2 Trillion is.

Apply today to join The CEO Cohort at apply.theceocohort.com

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This information is for educational purposes only, and is not a recommendation to buy, hold, or sell any investment or financial product. Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors...

How to get more sex?

Schedule it.

And why Vibe Coding is the new High IQ Scrolling.

Graduate from AI Slop and actually unlock hyperscale.

Apply today to join The CEO Cohort at apply.theceocohort.com

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This information is for educational purposes only, and is not a recommendation to buy, hold, or sell any investment or financial product. Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate...

Apply today at apply.theceocohort.com

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This information is for educational purposes only, and is not a recommendation to buy, hold, or sell any investment or financial product. Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors. The Jonathan Herzog Podcast and content posted by Jonathan Herzog is presented solely for general informational, educational, and entertainment purposes. The use of information on this...

How to get your enterprise customers and investors off the fence?

The Mirror Principle applies.

Take a look at a 1.2B CEO Cohort case study at theceocohort.com/casestudy

Apply today to join The CEO Cohort and book your free private consult with Jonathan today!

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This information is for educational purposes only, and is not a recommendation to buy, hold, or sell any investment or financial product. Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice...

They want what you have to offer.

They're looking for you.

They just haven't seen it yet.

Unlock the full-stack of high-leverage distribution in 2026 through The CEO Cohort!

Apply today to join the last 2026 CEO Cohort at theceocohort.com/joinnow

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This information is for educational purposes only, and is not a recommendation to buy, hold, or sell any investment or financial product. Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or...

Are you living in the miracle?

Setting and achieving impossible goals?

2026 can still be your year.

It's not too late.

Apply today to join the last 2026 CEO Cohort at theceocohort.com/joinnow

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This information is for educational purposes only, and is not a recommendation to buy, hold, or sell any investment or financial product. Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security...

Being chill makes you rich(er).

It makes you more successful, not less.

We lie about this for a reason.

Incentives.

If you're not chill, you'll burn out, and sell your business sooner.

That way investors can buy it for pennies on the dollar.

If you are chill, then you have infinite runway.

And no vulture capitalist can steal your baby.

Learn to be chill now and win bigger than you've ever won before.

Book a free call with me at...

What would happen if you got canceled, lost key logos or investors, or suddenly had a huge unexpected expense to manage?

Insert the Faucet of Demand.

And I've opened up a few spots to book a free call with me today to see if you'd be a great fit to join the CEO Cohort at TheCEOCohort.com/joinnow

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This information is for educational purposes only, and is not a recommendation to buy, hold, or sell any investment or financial product. Please note that the content here is for informational purposes only...

What to do when you feel like a failure?

And I've opened up a few spots to book a free call with me today to see if you'd be a great fit to join the CEO Cohort at TheCEOCohort.com/joinnow

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This information is for educational purposes only, and is not a recommendation to buy, hold, or sell any investment or financial product. Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or...

Being the Best does not guarantee that you will win.

Winning also does not mean that you're the best.

They are completely separate, orthogonal skill stacks.

That you can develop, train, hone, and master.

It's what I'm best at doing through The CEO Cohort.

And I've opened up a few spots to book a free call with me today to see if you'd be a great fit to join the CEO Cohort at TheCEOCohort.com/joinnow

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This information is for educational purposes only, and is...

“It’s Too Late For Me” (And Other Lies Founders Tell Themselves)

Apply today to join the last 2025 CEO Cohort at TheCEOCohort.com/joinnow

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This information is for educational purposes only, and is not a recommendation to buy, hold, or sell any investment or financial product. Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors. The Jonathan Herzog Podcast and content posted...

How to Stop Yelling at Your Wife?

Find the top secret strategy and tool in this week's podcast.

And see how it will save your marriage, blow your mind, and skyrocket your business too.

Apply today to join the last 2025 CEO Cohort at TheCEOCohort.com/joinnow

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This information is for educational purposes only, and is not a recommendation to buy, hold, or sell any investment or financial product. Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment...

Back by popular demand, welcome to the podcast my client founder CEO Sumit Gupta, founder of India the #1 $2B+ crypto unicorn, raising more than 250M+ in venture capital.

Apply today to join the last 2025 CEO Cohort at theceocohort.com/joinnow

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This information is for educational purposes only, and is not a recommendation to buy, hold, or sell any investment or financial product. Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment...

How to get the hot wife?

Tune in this week to find out how.

Sex is really important.

And your marriage doesn't have to be sexless.

Apply today to join the last 2025 CEO Cohort at theceocohort.com/joinnow

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This information is for educational purposes only, and is not a recommendation to buy, hold, or sell any investment or financial product. Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used...

Back by popular demand - Part 1 of the 3 part series on how to have the best married sex of your life!

Sex is really important.

And your marriage doesn't have to be sexless.

Apply today to join the CEO Cohort at theceocohort.com/joinnow

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This information is for educational purposes only, and is not a recommendation to buy, hold, or sell any investment or financial product. Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment...

Welcome back to the pod, client founder Davidi Vortman, Founder & CEO of UltraSight!

Apply today to join The CEO Cohort at theceocohort.com/joinnow

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This information is for educational purposes only, and is not a recommendation to buy, hold, or sell any investment or financial product. Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors. The Jonathan Herzog Podcast...

Apply today to join The CEO Cohort at theceocohort.com/joinnow

Sex is really important.

And your marriage doesn't have to be sexless.

Apply today to join the CEO Cohort at theceocohort.com/joinnow

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This information is for educational purposes only, and is not a recommendation to buy, hold, or sell any investment or financial product. Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security...