The Boon of Wireless

Join host Jon Horovitz for a special edition of The Boon of Wireless Podcast, recorded at MVNO Nation Europe 2026 in Alicante, Spain (November 3–5, 2026)!

From emerging MVNO markets and global expansion to customer privacy, wholesale connectivity, and digital innovation, Jon sits down with six wireless industry leaders to explore the opportunities and challenges shaping the future of mobile connectivity.

What if a $5 screen protector could become a new profit opportunity for wireless retailers? 📱💰

In this episode of The Boon of Wireless, host Jon Horovitz sits down with Sean Davis, Director of Sales at Lux Wireless, to discuss how wireless retailers can increase accessory sales, reduce inventory costs, and unlock new revenue opportunities.

Shawn introduces Axiom Armor 5.0, an innovative on-demand screen protection system that can cut and automatically install screen protectors in approximately three minutes. With a dealer cost of around $5 per protector and a typical retail price of $39–$49, this technology offers an interesting opportunity for wire...

Is the MVNO market about to enter a new era of growth? And could the future of telecom be built on simpler, smarter, and more connected networks?

In this episode of The Boon of Wireless, host Jon Horovitz sits down with Francis Gallic (https://www.linkedin.com/in/fgallic/), Co-Founder & CRO of Helix Wireless, to explore the future of MVNOs, global connectivity, and the technologies reshaping the wireless industry.

What should wireless dealers be doing to finish 2026 strong? And how will Starlink Mobile, AI, and increasing carrier competition reshape the wireless retail industry?

In this episode of The Boon of Wireless, host Jon Horovitz welcomes back Adam Wolf, President of the National Wireless Independent Dealer Association (NWIDA https://nwida.org/), for his fourth appearance on the podcast.

Together, they discuss the biggest developments in wireless retail.

What does “good coverage” actually mean?

In this episode of The Boon of Wireless, host Jon Horovitz sits down with  @StetsonDoggett , co-founder of CoverageMap (https://coveragemap.com/) and creator of BestPhonePlans (https://www.bestphoneplans.net/), to explore what wireless coverage really looks like beyond the maps published by carriers.

CoverageMap combines FCC coverage data with more than 14 million crowdsourced speed tests to provide a more detailed look at real-world network performance.

The iPhone 18 Pro is here, putting smartphone upgrades back in the spotlight. 

But do we really need to replace our phones so often?

In this episode of The Boon of Wireless, Jon Horovitz sits down with Nora Levinson, U.S. General Manager of Fairphone, to explore a different approach: smartphones designed to be repaired, kept, and used for years.

Nora shares Fairphone’s story, its expansion into the U.S., and why repairability and longevity are becoming increasingly important. Plus, she gives us a hands-on teardown — showing just how easy it is to repla...

What happened at AWPE 2026 in Las Vegas? 🎙️

In this special edition of The Boon of Wireless, Jon Horovitz takes you inside the 20th All Wireless & Prepaid Expo — one of the biggest gatherings for wireless dealers, master dealers, MVNOs, carriers, and industry leaders.

We catch up with industry leaders and companies across the show, including:

📊 Jeff Moore of Wave7 Research on the growth and energy of AWPE
📡 CoverageMap on real-world cellular coverage and performance
📱 AntGen on Total Wireless growth and dealer opportunities
💼 Highlights from the $100,000 Hot Seat and the latest industry conversations
📲...

What does it really take to build a successful MVNO?

In this episode of The Boon of Wireless, host Jon Horovitz sits down with Brian Latchford, Founder & CEO of Atomic Mobile, to explore the technology, infrastructure, and strategy powering today's fastest-growing wireless brands.

Having helped launch and support more than 100 MVNOs, Brian shares the biggest mistakes founders make, why many wireless startups fail, and what separates successful operators from everyone else.

You'll also learn how MVNAs and MVNEs work behind the scenes, why niche markets outperform price wars, how AI is changing telecom...

The wireless industry is evolving faster than ever. From the rapid growth of Total Wireless to the rise of Fixed Wireless Access (FWA) and the changing role of MVNOs, staying ahead of the trends is critical for every wireless dealer.

In this episode of The Boon of Wireless, host Jon Horovitz sits down with Jeff Moore, Principal of Wave7 Research and Conference Director of the All Wireless & Prepaid Expo (AWPE), to discuss what's happening in today's U.S. wireless market and what dealers should focus on in 2026.

Wireless retail is changing faster than ever. As margins tighten and competition grows, how can dealers continue to succeed?

In this episode of The Boon of Wireless, host Jon Horovitz sits down with Leonid Levit, CEO of Wing Tel, to discuss the future of wireless retail, Fixed Wireless Access (FWA), AI-powered customer service, MVNO growth, and why dealers must diversify beyond traditional wireless plans.

Drawing from his background in finance, venture investing, and telecom, Leonid shares how Wing Tel has evolved from an MVNO into one of the largest Fixed Wireless Access (FWA) resellers in...

What happens when a wireless company is built around a mission instead of just selling phones?

In this episode of The Boon of Wireless, host Jon Horovitz sits down with Wade Dunn (https://www.linkedin.com/in/wadedunnjr/) and Koddi Dunn (https://www.linkedin.com/in/koddidunn/), founders of Love Mobile (https://www.linkedin.com/company/lovemobile/), to discuss how they're creating a different kind of wireless company, one focused on serving customers while giving back to communities in need.

From the inspiration behind Love Mobile to the challenges of building a purpose-driven business, Wade...

The wireless industry is evolving rapidly, and dealers who understand the changes ahead will be better positioned for long-term success.

In this episode of The Boon of Wireless, host Jon Horovitz sits down with Kim Laue (https://www.linkedin.com/in/kim-laue-a2519039/), President of Marceco (https://www.linkedin.com/company/marceco/), to discuss the current state of wireless retail, emerging industry trends, and what dealers should be focusing on as the market continues to shift.

Kim shares insights on competition from cable providers, store economics, leasing decisions, business transfers, and why dealers should stay focused...

In this episode of The Boon of Wireless, host Jon Horovitz sits down with Darius Allen, co-founder of Rockstar Wireless, to discuss how he's reimagining wireless distribution, customer rewards, and AI-powered support from the ground up.

Allen's telecom background goes back to 2013, when he helped bring the Siam 7X — the first dual-screen smartphone — to the U.S. market in partnership with SMS Audio. Today he's applying that same early-mover instinct to Rockstar Wireless, a lifestyle-driven MVNO with a three-year goal of reaching one million customers through a combination of culture-forward marketing, next...

In this episode of The Boon of Wireless, host Jon Horovitz sits down with Pete Gulick, founder of Scorpion Security Products, to talk about how the rise of organized retail crime and shrink pushed him to build one of the wireless industry's most innovative asset-protection companies — now holding 45 patents with a global retail presence.

Gulick walks through Scorpion's "Future Forward" philosophy: designing universal, high-security physical solutions that stay ahead of new device releases before they hit store shelves. He explains how Scorpion strikes the balance between locking product down and keeping th...

The Boon of Wireless was on the ground at MVNO Nation Americas 2026 in Miami — and host Jon Horovitz brings back everything from the show floor. With record attendance, an intimate decision-maker environment, and Jon serving as chair for day one and moderator across multiple sessions, this episode is your inside look at the conversations shaping the MVNO industry right now.

In this episode of The Boon of Wireless, host Jon Horovitz sits down with Ahmed Khattak, founder and CEO of US Mobile, to discuss how he's been quietly building one of the most innovative wireless companies in the country since 2014.

US Mobile operates as a software-driven hybrid carrier across multiple major networks — including Starlink — with a unified app and single billing system. Khattak explains how the company earned non-exclusive multi-network access through consistent carrier commitments, enabling customers to switch networks in a few clicks or run multiple networks on one device simultaneously.

Wi...

In this episode of The Boon of Wireless, host Jon Horovitz sits down with Rich Balot, founder of Victra and Verizon's largest authorized retail partner. Rich started as a teenage mobile DJ, opened his first US Cellular store in college to employ his father, and grew Victra into a nationwide wireless retail powerhouse operating roughly 1,800 Verizon locations across all 50 states, with 300+ total doors, approximately $3B in annual revenue, and up to 10,000 employees.

Rich walks through his full journey — switching carriers from US Cellular to Alltel, navigating Verizon's Alltel acquisition, selling to private equity, re...

As Q1 2026 wraps up, the wireless industry is moving fast — and host Jon Horovitz breaks it all down on this solo episode of The Boon of Wireless.

Jon opens with a piece of telecom history: the first public handheld cell phone call, made by Motorola's Martin Cooper on April 3, 1973 — a moment that set the entire wireless industry in motion. From there, he pivots to the present, unpacking the biggest trends shaping the market right now.

Cable operators are on a roll. Comcast, Spectrum, and Cox — with Cox expected to fold into Spectrum later in 202...

What does it take to build, scale, and successfully exit a wireless retail business — and then pivot into the MVNO space? In this episode of The Boon of Wireless, host Jon Horovitz sits down with telecom growth strategist Vivian Delgado Johnson, a 21-year AT&T corporate veteran who built an eight-store AT&T authorized retail portfolio in South Florida before selling it in 2023.

Vivian breaks down exactly what's driving the current wave of wireless retail M&A activity — from consolidation cycles and carrier incentives to the operational benchmarks that determine whether your business is sellable.  She also share...

The Boon of Wireless Podcast: 2-Year Anniversary Special (Episode 60) | Top Moments & Industry Insights

Celebrate Episode 60 and the two-year anniversary of The Boon of Wireless Podcast with host Jon Horovitz in this special retrospective episode highlighting the conversations, insights, and industry voices that have shaped the show. Now part of Wire Low in Princeton, New Jersey, the podcast has featured 23 CEOs and dozens of C-suite leaders, all focused on educating listeners about the evolving wireless and mobility ecosystem.

This anniversary episode revisits standout moments covering topics such as the reality behind “unlimited” wireless plans, right-to-repair debates, MVNO...

Verizon Value’s Jay Miglionico on Total Wireless’ Explosive Growth & Dealer Strategy | The Boon of Wireless Podcast

In this episode of The Boon of Wireless Podcast, host Jon Horovitz sits down with Jay Miglionico, Associate Vice President of the Indirect Channel for Verizon Value, to break down the rapid expansion of Total Wireless and what it means for dealers across the country.

Jay shares his 24-year wireless journey from Sprint retail to Boost Mobile leadership, running Boost’s indirect channel at Dish Network, and now leading indirect growth for Total Wireless, Simple Mobile, and Verizon Prepai...

How AI Is Transforming Wireless Retail | David Cherrie on The Boon of Wireless Podcast

In this episode of The Boon of Wireless Podcast, host Jon Horovitz sits down with David Cherrie, co-founder and CEO of Arcade, a venture-backed sales engagement platform revolutionizing wireless retail. They explore how AI, gamification, and data-driven training are reshaping frontline retail performance and driving measurable sales growth.

David shares insights into Arcade’s innovative model, the company’s recent acquisition of UP Duo, and how artificial intelligence is changing the way retailers train, motivate, and retain employees. From sales metrics to r...

In this episode of The Boon of Wireless Podcast, host Jon Horovitz welcomes back Adam Wolf, President of the National Wireless Independent Dealer Association (NWIDA), for a wide-ranging conversation on the future of wireless. Fresh off the latest insights from CES, Jon and Adam break down the rapid rise of AI in telecom, the accelerating shift to eSIM, and the growing reality of global connectivity through satellite and “invisible connectivity” experiences.

Adam shares actionable strategies for wireless retailers and independent dealers to stay competitive in 2026 and beyond, including how to use AI for marketing, customer service, and oper...

Wireless Innovations & Entitlements with Emir Aboulhosn | The Boon of Wireless Podcast (2026)

Happy New Year and welcome to the first episode of The Boon of Wireless Podcast in 2026! Host Jon Horovitz kicks off the year with Emir Aboulhosn, a pioneering serial telecom entrepreneur and founder of NetLync Mobile Communication Technologies Ltd. Emir introduces the concept of “Entitlements as a Service” and explains how NetLync is helping modernize the wireless industry through smarter, digital-first infrastructure.

The podcast explores wireless entitlements, the ongoing digital transformation of telecom, and what the future holds for connectivity, including 6G, WiFi, and sate...

The Future of eSIM with Yesim | Artem Gordin on The Boon of Wireless Podcast

In this episode of The Boon of Wireless Podcast, host Jon Horovitz welcomes Artem Gordin, Chief Marketing Officer of Yesim, a global eSIM connectivity and travel tech provider redefining how people stay connected around the world. Artem breaks down the evolution of eSIM technology, its benefits for international travelers, and how Yesim is delivering seamless, app-led connectivity without physical SIM cards.

The conversation explores Yesim’s expansion into the North American market, upcoming product innovations like flexible unlimited day passes, and th...

Exploring Celebrity MVNOs & the Future of Mobile Services | The Boon of Wireless Podcast

In this episode of The Boon of Wireless Podcast, host Jon Horovitz sits down with Alex Besen, Founder and CEO of The Besen Group, to explore the growing intersection of celebrities, influencers, and MVNOs. The conversation dives into how public figures can leverage their fan bases to launch mobile services, the opportunities and risks involved, and what it really takes to build a successful celebrity-driven MVNO.

Jon and Alex also discuss broader <...

Exploring Prepaid Wireless Trends with Jeff Moore | The Boon of Wireless Podcast

In this episode of The Boon of Wireless, host Jon Horovitz sits down with Jeff Moore, principal of Wave7 Research and one of the leading analysts in U.S. prepaid wireless and competitive intelligence. Together, they break down the latest trends shaping the prepaid industry, including Total Wireless’s evolution, Boost Mobile’s shifting strategy, and Verizon’s renewed push into prepaid. Jon and Jeff also dive into MVNO dynamics, holida...