Sought After Educator

If you’ve ever wondered why some hair, beauty and creative educators build lasting impact while others fade after one launch, this episode is for you.

Jodie dives deep into one of the biggest things that truly sets sought after educators apart... the experience they deliver behind the scenes. From software to curriculum design to thoughtful follow-ups, she breaks down how to create a seamless, supportive experience that gets real results and builds long-term trust with your students.

In this episode, you’ll learn:

→ Why your software isn’t just tech... it’s par...

In today’s episode, Jodie breaks down how to audit your sales pages and website copy so your audience knows exactly what the outcome is, why it matters, and what to do next.

→ You’ll learn why strong visibility and strong content still won’t convert if your sales page experience is weak or misaligned.

→ Jodie walks through the first two seconds of the page, what belongs above the fold, and why your opening headline must speak to the outcome or identity shift your audience cares about.

→ We cover headline mapping and how your...

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Connect with Jodie on Instagram

If you’ve been feeling burnt out or second-guessing yourself every time you show up to market your education, this episode is going to feel like a breath you’ve been holding for months. We’re digging into why your visibility might not be turning into sales, why marketing feels heavy or inauthentic, and the real reasons brilliant educators get stuck in doubt, burnout, or constant tweaking without seeing momentum.

→ We start with the truth most people don’t say out loud: what looks like...

Check out the Sought After Educator Accelerator

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In this episode, Jodie breaks down one of the most common marketing quotes in the education space and explains why it’s often misunderstood in a way that actually hurts your content instead of helping it.

If you’ve ever felt like your message is either too scattered or too repetitive, this conversation will help you understand what’s really going on and how to fix it without creating more work for yourself.

→ Why “one message, a hundred...

If you’ve ever felt like your education business has moments of momentum but struggles to stay consistent, this conversation is for you.

Inside this episode, Jodie shares the three essential phases every educator needs to grow a sustainable brand that’s known, trusted, and profitable:

→ Align: clarifying your brand, message, and method so you create demand instead of just blending in

→ Anchor: building the backend systems and client journey that turn attention into traction and sales

→ Attract: creating visibility and content strategies that actually connect, convert, and feel easier to sustain

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I’m sharing the five tools I rely on to create, deliver, and optimize my programs so I can spend less time troubleshooting and more time teaching. If you’ve been piecing together emails, payments, replays, and course portals, this will help you simplify your backend and make better decisions with real data.

Why this matters for educators

→ Clean systems free up creative energy and improve the student experience

→ All-in-one delivery reduces manual tasks and broken zaps

→ Centralized data helps you decide wit...

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Sought After Educator waitlist: www.jodiebrown.ca/sae

Your first launch felt easy. People were excited, you had momentum, and it seemed like you had cracked the code. Then you launched again and it was quiet. In this episode, Jodie breaks down why that happens, the two most common reasons behind the dip, and the shifts you need to make to build launches that don't rely on luck or that initial boost. She's unpacking the difference between audience expansion and audience activation, and why most educators are only doing...

→ Follow Jodie on Instagram and send her a DM to join the newsletter list (www.instagram.com/itsjodiebrown)

Both Sought After Educator and Hairstylist Rising are heading into a hiatus until December. Jodie is hosting a retreat in Italy and taking a few weeks of vacation with her family, which means almost the entire month of October is off the calendar. While batching episodes to cover her time away, she realized her vision for where her podcasting journey is heading has shifted, and she wants the space to let that idea take shape. In this quick update, sh...

In this episode Jodie breaks down how to build a visual brand that builds trust the moment someone finds you, whether that's an ad, a reel, or a friend's recommendation. She walks through the psychology behind color and design decisions, why nearly half of people judge credibility based on visual design alone, and how to create consistency between your Instagram, your website and your sales pages without hiring a designer.

→ Why visual consistency across every platform builds trust before anyone reads your offer

→ The research behind first impressions, including the Stanford credibility study and how much...

Get on the waitlist for Sought After Educator

Jodie is doing something she hasn't done in a long time, stepping away from her business for almost a month. In October she's heading to Italy to host her sixth Escape to Elevate retreat, her fourth in that country, before spending time in Rome and Paris with her family. In this episode she pulls back the curtain on exactly how she's setting her business up to survive the break without sacrificing revenue, client results, or her own mental health in the process.

→ Why she's heading back to Ve...

In this episode Jodie shares four reflections that came out of a couple months working with what she calls a life coach, even though that's not what they'd call themselves. She gets into why we're so quick to demonize the hustle that got us here the second we're ready to grow, why the algorithm's love of absolutes is actively hurting educators and entrepreneurs, why rest alone has never been the thing that actually fixed her own burnout, and what she's learned causes it instead. She closes with her mind, body and soul approach to being a conscious consumer, from...

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Free isn't the no-brainer it used to be. With so much information available at everyone's fingertips, asking someone to opt in for your freebie or low ticket offer, whether it's a PDF, a challenge, or a mini course, still requires real strategy behind the messaging. In this episode, Jodie breaks down why lead magnets are one of the most overlooked tools in audience growth, what makes one actually work, and the full anatomy of an opt-in page that converts. She also shares the biggest list building mistake she made early in...

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Sought After Educator waitlist: jodiebrown.ca/sae

Your first launch felt easy. People were excited, you had momentum, and it seemed like you had cracked the code. Then you launched again and it was quiet. In this episode, Jodie breaks down why that happens, the two most common reasons behind the dip, and the shifts you need to make to build launches that don't rely on luck or that initial boost. She's unpacking the difference between audience expansion and audience activation, and why most educators are only doing one of...

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Rebecca Taylor has been behind the chair for over two decades, and these days she splits her time between coaching hairstylists on visibility and building a life she designed on purpose, including a permanent move to Thailand that happened years ahead of her own schedule. In this episode, she joins me to break down the Instagram feature she credits with her fastest-ever audience growth, trial reels, and how she turned two years of trial and error into a...

Follow Jodie on Instagram at @itsjodiebrown

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Every year the question is the same. What kind of content is actually working on Instagram right now. In this episode Jodie breaks down the specific content types that are performing well in 2026, pulled straight from what her content marketing agency is seeing across client accounts at scale. You don't need to create every single format, but pulling a few of these into your rotation is an easy way to freshen up your content this year.

→ Photo dump style carousels, and wh...

Sought After Educator waitlist: jodiebrown.ca/sae

There's a pattern I see over and over with educators. Everything feels aligned during a free challenge or webinar, the lead up is SUPER excited. But then the second it's time to sell, the energy completely shifts. In this episode, I'm breaking down why that happens and what to do about it, both mentally and tactically.

I talk about why promoting something free feels safe while opening the doors to a paid offer feels vulnerable, and why that vulnerability is actually a sign you're operating with integrity, not...

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Follow along on Instagram at @itsjodiebrown

We're talking about the part of business that isn't the most inspiring or exciting, but it might be the reason things still feel harder than they should. This episode is all about backend structure, the tech, systems, and automations that let you stay creative, serve more clients, and grow without burning out. If your marketing has ever felt messy or stifling, or you've told yourself you're just not a tech person, this conversation is going to shed some light on why.

→ Why st...

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Sought After Educator Accelerator waitlist → jodiebrown.ca/sae

This week's episode is a little different. There's no outline and no script, just something Jodie wanted to share straight from the heart, recorded from the garden of her brand-new home. A few days after moving in, she walked outside to find the entire garden had bloomed almost overnight: tiger lilies, bee balm, and peonies she had no idea were even coming. It became the perfect metaphor for something so many entrepreneurs are feeling right now, especially those coming from hair and beauty back...

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Most educators are never formally taught conversion copywriting. And even when they stumble across it, it tends to feel overwhelming and hard to apply. This episode strips it all the way down so you can take what's here and actually use it.

Jodie opens by defining the difference between copywriting broadly and conversion copywriting specifically. Copywriting covers any writing connected to your business, from your website to your sales pages to your email list. Conversion copywriting is that same skill applied with a specific goal attached, a...

Get on the waitlist for Sought After Educator

If you've ever thought "I wish I didn't have to be online all the time," this episode is going to give you some real answers. Not just the "take a break and rest" kind of advice, but the actual strategic thinking you need to do if you want to reduce your dependence on social media without tanking your income in the process.

→ Social media-dependent businesses are risky because algorithm changes, world events, and account issues can wipe out your sales overnight

→ The first step is iden...

Join the Sought After Educator waitlist: jodibrown.ca/sae

If you have been pouring energy into content day after day and wondering why it never feels like enough, this episode is going to shift something for you. Today I am breaking down one of the most important distinctions in your marketing: compounding tasks versus cyclical tasks, and why the ratio of energy you spend on each one might be quietly working against you.

Cyclical tasks are the ones that never actually end. Your newsletter, your social content, your podcast. They require you to show up...

Sought After Educator waitlist: https://www.jodiebrown.ca/sae

Jodie Brown Instagram: https://www.instagram.com/itsjodiebrown Escape to Elevate retreat: https://www.escapetoelevate.com

Misty Jayne Instagram: https://www.instagram.com/_mistyjayne_ Website: https://www.mistyjayne.com

Find Misty on Instagram at @mistyjayne and at mistyjayne.com. You can also catch her as the host of the Starting Messy podcast. Learn more about Escape to Elevate at escapetoelevate.com.

Six years ago, Misty Jayne wanted nothing to do with marketing. She was a full-time hairstylist who had started moving into...

If you've been showing up, posting your offers, and still feeling like your launches aren't landing the way they used to, this episode is going to click a lot of things into place. Jodie is breaking down one of the most common reasons educators stay stuck on the visibility-without-sales hamster wheel, and it has very little to do with how much you're posting and everything to do with what you're actually saying.

There's a real difference between announcing your offer and marketing your offer, and most educators are doing one while thinking they're doing the other. Announcement...

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Jamie Dana has been an online educator in the hair and beauty industry for ten years, which makes her one of a handful of people who can actually speak to what it takes to build a sustainable online education business over the long term. In this episode, Jodie and Jamie go behind the scenes on Jamie's full journey, from launching her first Instagram course for hairstylists in 2016 to the...

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After six years as a full-time online educator and marketer, Jodie is pulling back the curtain on where her money has actually gone in her business. In this episode, she's sharing the investments that have moved the needle, the ones that quietly fell flat, and the filters she uses now before spending another dollar growing her online business.

She walks through the early bets that paid off, including the first $5,000 mastermind she invested in before she'd made a dollar online, the launch coaching program that taught her how to...

Feeling like you never have enough time to create content? You're not alone. In this episode, Jodie is sharing 12 micro tweaks you can apply to your existing content right now, plus a full step-by-step strategy for building an entire week of posts without creating anything new.

This one is all about working smarter, not harder, and getting the most out of the content you've already made.

If you’ve ever felt like you’re doing everything right with your content, posting consistently, trying different formats, following trends, but still not seeing results…

This episode is going to give you a completely different way to look at what’s actually going on.

Because the problem usually isn’t effort.

It’s strategy, messaging, and how you’re measuring success.

Inside this episode, Jodie breaks down the five biggest content mistakes that are quietly holding educators and beauty pros back and what to shift instead so your content actually starts working...

Ever had a launch that didn't quite land and immediately started questioning everything, your offer, your model, your entire business direction? You're not alone. In this episode, Jodie digs into one of the most common and costly mistakes she sees educators make: confusing reactive pivots with intentional business evolution.

Using a relatable analogy about a kid who quits soccer after a few bad kicks, Jodie unpacks how we as adults and entrepreneurs do the exact same thing. She breaks down the critical difference between strategic evolution and emotionally driven pivots, and explains why constant changes are quietly...

If your audience is engaging, clicking the link, checking out the sales page and still not buying, this episode is your first line of defence.

Jodie is breaking down the one messaging shift that makes your ideal clients actually see themselves in what you do. This is not about overhauling your offer or showing up more. It is about understanding your people deeply enough that your messaging cuts through all of the vague noise online and speaks directly to the right person at the right time.

In this episode Jodie covers:

Is using AI to polish your content actually making it worse? In this episode, Jodie goes deep on one of the most common and damaging mistakes online educators, coaches, and service providers are making right now: running their content through AI for final edits and calling it done.

This is not an anti-AI episode. It is a pro-strategy, pro-integrity, pro-your-actual-voice episode. Because here is the truth... if your content sounds like everyone else, it does not matter how brilliant your ideas are. Your audience has no way of knowing those ideas are yours.

What We...

If your sales page isn't converting the way you want it to, this episode is for you. Jodie breaks down one of her all-time favorite copywriting tricks, the "so that" method, a deceptively simple two-word phrase that will completely shift the way you write about your offers, packages, and programs.

Most educators and service providers make the same mistake: they get excited about what they've built and lead with features, the number of modules, the workbook pages, the hours included, without ever connecting those features to the outcome their client actually wants. In this episode, Jodie walks...

If you’ve ever thought about stepping into education in the beauty industry but felt unsure about where to start, this conversation is for you.

In this episode, Jodie sits down with esthetician and studio owner The Confident Waxer to talk about the real journey from service provider to educator. They dive into the mindset shifts, fears, and growing pains that come with building a beauty business and eventually stepping into mentorship or education.

A lot of people look at educators online and assume they appeared overnight with confidence, authority, and a full program. The re...

If your content has been feeling a little flat lately, this episode is your refresh. Jodie breaks down the content types that are driving real results in 2026, pulled straight from what she's seeing across her content marketing agency and her own education brand. The good news? You don't have to create every single format. Pick a few, make them your own, and get strategic about how you're showing up.

Here's a quick overview of what's covered:

Photo dump style carousels: Think candid, behind-the-scenes camera roll content shared with your audience. The key is treating your...

Marketing your business effectively is one of the most important skills you can master as an educator or business owner. Without clients, we do not have businesses. And if your messaging feels like it used to work but suddenly is not landing the same way, this episode explains why.

In this quick training, we are unpacking market sophistication. What it is, why it matters, and how it is directly impacting your sales and visibility heading into 2025.

The truth is simple.

It is not that people do not want courses.

It is...

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If you’ve ever opened Instagram (or your notes app) and thought… what am I even supposed to post this week — this episode is for you.

Because most educators aren’t struggling with content because they “don’t have ideas.”

They’re struggling because their content isn’t aligned to a clear message, a clear reputation goal, or what their business is actually trying to do right now.

In this episode of the Sought After Educator podcast, I’m breaking down the qu...

Visibility is not just a content problem. For a lot of educators, it’s a nervous system and identity problem.

In this episode, I’m joined by Andrew, an educator, mentor, and coach who has spent decades supporting people who support other humans. His background spans behind-the-chair work, education leadership, training educators, and later transitioning into full-time coaching and facilitation for leaders, mentors, and guides.

This conversation goes way beyond Instagram tips. We talk about what’s actually happening when being seen triggers fear, shaking, freezing, perfectionism, or overthinking and why so many experienced educators still...

Launching feels different right now, and you’re not imagining it. In this final episode of the January launch series, Jodie zooms out to explain what’s changing in the online space, why even industry giants are pivoting their launch models, and how to build a launch approach that fits how you teach, sell, and want your business to feel.

You’ll hear why this isn’t about finding a new silver bullet. It’s about adopting an experimental mindset, strengthening the foundations underneath your launch, and focusing on what creates demand and conversions in 2026.

In this ep...

If you’re here for the Monday episode… I have news. Sought After Educator is officially moving to a Wednesday drop. This is not a full episode, but the next one goes live Wednesday, January 28th. Hit follow so it lands in your feed midweek, and I’ll see you on Wednesday.

Choosing the right launch event can feel overwhelming especially when every marketing mentor online is telling you a different strategy is “the one.”

In this episode, I’m breaking down the most common launch event types educators are using right now and explaining what each one is actually responsible for inside a launch. Not just what they are, but why they work, when they work best, and how to decide which one makes sense for your offer and audience.

We’ll talk through live webinars, challenges, paid workshops and mini offers, and even launches that skip an...

Launching education doesn’t start when you announce it.

In this episode of the Sought After Educator podcast, Jodie walks through the full launch timeline and explains what’s actually happening in each phase, so launching your education feels clearer, more grounded, and more repeatable.

This conversation is part two of the January launch series and is especially relevant for hair, beauty, wellness, and creative educators who are launching digital programs, in-person classes, or retreats.

In this episode, we cover: