Sought After Educator
The Sought After Educator podcast is designed for creative, beauty and hair industry educators + coaches who are ready to grow their brand, book out their education offers, and build a business that lasts. Hosted by Jodie Brown (hairstylist educator turned content agency owner + marketing mentor) this show goes beyond surface-level tips. Jodie has not only built her own successful education business, but she’s also worked behind the scenes on the copy, content, marketing funnels, and branding of some of the beauty industry’s top educators. Each episode gives you proven strategies, step-by-step breakdowns, and inspiring conversations to help you: → Market...
How educators can diagnose what’s blocking their sales
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If you’ve been feeling burnt out or second-guessing yourself every time you show up to market your education, this episode is going to feel like a breath you’ve been holding for months. We’re digging into why your visibility might not be turning into sales, why marketing feels heavy or inauthentic, and the real reasons brilliant educators get stuck in doubt, burnout, or constant tweaking without seeing momentum.
→ We start with the truth most people don’t say out loud: what looks like...
Creating stellar client experiences in your digital education (for long term success as an educator)
If you’ve ever wondered why some hair, beauty and creative educators build lasting impact while others fade after one launch, this episode is for you.
Jodie dives deep into one of the biggest things that truly sets sought after educators apart... the experience they deliver behind the scenes. From software to curriculum design to thoughtful follow-ups, she breaks down how to create a seamless, supportive experience that gets real results and builds long-term trust with your students.
In this episode, you’ll learn:
→ Why your software isn’t just tech...
The 2026 Instagram content refresh for educators
Feeling like Instagram changed the rules and forgot to tell us? You’re not imagining it. Engagement is down across the board, audience behavior has shifted, and what used to work just… doesn’t.
In this episode, I’m breaking down why your old content isn’t hitting anymore and how to refresh your Instagram strategy so your posts actually drive DMs, list growth, and sales in 2026.
You’ll learn:
→ the 5-step Instagram self-audit every educator needs to do now
→ how to use analytics for your business, n...
How to build your educator authority with simple proof based videos
In this episode, we’re diving into what it really takes to be seen as an authority in your industry and how to create video content that actually builds trust and credibility over time.
As an educator who’s helped hundreds of creatives refine their messaging and become the go-to in their niche, I’ve seen one truth again and again: it’s not about being the loudest voice online, it’s about showing consistent proof of your expertise.
That’s exactly what we’re breaking down in today’s conversation with video strategist...
How Lisa scaled her peer led mastermind as a beauty industry educator
Lisa pulls back the curtain on a peer-led mastermind that actually runs on member wins, plus the simple front end and sales flow she’s using right now. If you’re an educator building offers for hairstylists or creative entrepreneurs, this is a clear, practical look at what’s working and what she’s iterating.
what we cover
→ How a peer led mastermind operates month to month with member taught masterclasses
→ The Jumpstart front end that warms a colder audience before high touch coaching
→ DM setter to disc...
My exact educator tech stack for building funnels and courses
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I’m sharing the five tools I rely on to create, deliver, and optimize my programs so I can spend less time troubleshooting and more time teaching. If you’ve been piecing together emails, payments, replays, and course portals, this will help you simplify your backend and make better decisions with real data.
Why this matters for educators
→ Clean systems free up creative energy and improve the student experience
→ All-in-one delivery reduces manual tasks and broken zaps
→ Centralized data helps you decide...
Thousands of new customers in year 1? Inside the marketing systems that scaled an educators beauty brand fast
If you’ve ever wanted to peek behind the curtain of a brand being built in real time, this episode of The Sought After Educator Podcast is for you. Tyler, founder of Styx Hair, shares how he turned a clear vision from my Escape to Elevate retreat in Spain into a thriving stylist-owned extension brand that’s reshaping the hair industry. We talk about brand foundations, direct response marketing, paid ads for educators, and why focusing on conversion instead of vanity metrics is the secret to sustainable growth for hairstylists and beauty educators.
Who this episode is for<...
The best tools for educators to streamline content creation
Social media doesn’t have to run your life. In this episode of the Sought After Educator podcast, I’m sharing the exact tools I use for my own content and for my agency clients that make showing up online so much more doable. These are the systems that cut out hours of manual work, help you create polished videos, and ultimately improve how your audience experiences your content.
You’ll learn:
→ Why I rely on ManyChat to move people from Instagram into my funnel while delivering a smooth, white-glove experience
→ How...
Five identity loops that keep talented educators stuck
Many creative and beauty educators are working nonstop, but their education business still feels stuck. The issue is often not strategy, but identity loops that keep you repeating the same cycle.
In this episode of the Sought After Educator Podcast, Jodie Brown shares the five most common identity loops that stop educators from building sustainable momentum:
→ The humble expert who relies on reputation instead of clear brand positioning
→ The content hustler who posts every day without creating demand or conversions
→ The strategy hopper...
Why content alone won’t scale your education business ( and what to build instead)
Welcome to the very first episode of The Sought After Educator Podcast. If you’ve ever felt like your education business has moments of momentum but struggles to stay consistent, this conversation is for you.
Inside this episode, Jodie shares the three essential phases every educator needs to grow a sustainable brand that’s known, trusted, and profitable:
→ Align: clarifying your brand, message, and method so you create demand instead of just blending in
→ Anchor: building the backend systems and client journey that turn attention into traction and sales
→ Attract: creating visibility...
New Name, Bigger Vision: The Sought After Educator Podcast
The Sought After Educator Podcast is here.
Formerly known as The Visionary Rising Podcast, this show has been reimagined to give beauty and creative educators the exact strategies, clarity, and behind-the-scenes insights you need to become the go-to expert in your industry.
Hosted by Jodie Brown, marketing mentor, retreat host, and agency owner, this podcast dives deep into the three pillars every successful educator needs:
→ Brand identity that sets you apart
→ Backend structure and systems that scale
→ Conten...
BIG NEWS for the Visionary Rising Podcast
BIG NEWS!!!
This is a quick update to let you know that the Visionary Rising Podcast is getting a brand new name and a full makeover... and I couldn’t be more excited to bring you along for it.
Based on your feedback (and my vision for the future), we’re evolving the show to go even deeper. The next chapter will be more intentional, strategic, and fully focused on helping you build a brand and business as a sought-after educator.
Here’s what you need to know:
→ The podc...
The difference between announcing and marketing your education
There’s a difference between talking about your offer and actually marketing your offer — and in this episode, we’re breaking it all the way down.
Whether you're a course creator, educator, or mentor in the beauty or creative industry, if you’ve ever wondered why your audience isn’t converting despite you sharing the dates, the details, and the deliverables… this episode is for you.
Inside, we cover:
The identity shift from service provider to educator
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In this episode, the host welcomes an experienced beauty professional turned educator to discuss the transition from service provider to mentor in the beauty industry. The guest shares her personal journey from being an esthetician focused on waxing and brows, to opening her own studio and eventually stepping into the educational space. Key points include overcoming imposter syndrome, the importance of having a support system, and investing in personal and professional development. The conversation emphasizes the va...
What to know before planning your first retreat or conference
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In this podcast episode, the host welcomes Jen Kinal, an expert in event planning and community building. They discuss the resurgence of in-person events and their importance in connecting deeply with audiences post-pandemic. Jen shares her extensive experience hosting various events, from small workshops to large conferences, emphasizing the need for clear goals and meticulous planning. They dive into budget considerations, the benefits of intimate vs. larger gatherings, and the vital role of sponsors. Jen also hi...
TikTok in 2025 - How educators can build an audience and boost visibility
In this value-packed conversation, I sit down with video marketing strategist Keenya Kelly to talk about TikTok—what’s working right now, how to use it as a business owner (not just a content creator), and why there’s still so much untapped opportunity on the platform for educators and coaches.We get into:→ The mindset shift needed to create video as a business owner→ Why Keenya calls herself an “accidental influencer”→ What TikTok does better than any other platform→ How to drive real business results—without going viral first→ Why livestreaming on TikTok is a total game changer→ What types of content still perform...
Inside the visual strategy that makes creator brands unforgettable
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Your visuals are saying something... before you even open your mouth.
In this episode, I’m joined by Lyrik Fryer, visual branding expert and founder of WorkPlay Branding, for a behind-the-scenes look at what it really takes to build a brand that looks as powerful as it is. We’re talking about more than just pretty pictures—this is about creating visual assets that convert, tell a story, and position you as the go-to in your space.
We cover:
Why vis...Think systems can't be sexy? Meet these 3 time saving tech tools for online educators
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In this episode, Jodie welcomes Crystal Eva, known as the Systems Queen, to discuss the importance of systems and automations in online education businesses. Crystal passionately argues that systems are essential and can save a lot of time while improving efficiency. They delve into essential systems for course creators, including email marketing, course platforms, and project management tools. Crystal shares her journey from a structured corporate background into entrepreneurship, emphasizing the role of systems in client re...
The marketing conversation we avoid? Creating backend systems to support you
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In this episode, we’re getting into the real foundation of a sustainable business... the kind that supports your creativity instead of stifling it. If you’ve ever felt like your momentum fizzles out the minute life gets busy, this might be why. We’re talking structure. Not just tech tools (although we do talk about those too), but the entire ecosystem that supports how your message, sales, and client e...
What to do when you're "doing all the things", marketing consistently + showing up online... but you're not getting clients
You're showing up, you're checking all the boxes, but for some reason... your offer just isn’t selling. In this episode, I’m walking you through exactly how to identify where your funnel is falling flat—and how to fix it. We’ll talk about how to audit your marketing strategy whether you're just starting out or you've been in the game for years. I’ll share a client case study where one small change completely shifted her results, and how you can apply the same thinking to your own business.
What we cover in this episode:
→ How...
How to Build a Visual Brand That Builds Trust and Sells
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In this episode, we explore the essentials of visual branding with creative director and branding expert Nicole Nixon. The discussion covers the development of a brand identity that is both authentic and attention-grabbing. We delve into strategies, structure, and daily practices that elevate a brand, cutting through a cluttered market. This conversation is a must for educators, service providers, and anyone building their first offer, offering insights to blend authenticity with premium appeal beyond basic templates an...
The Best PR Strategies for Coaches and Online Educators in 2025
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In this episode, Katrina Owens, founder of Knockout Directive, joins the show to discuss the power of personal branding and public relations (PR) for business owners. Katrina shares her journey from building a faceless agency to focusing on her personal brand, detailing how this transition made her marketing efforts more effective and rewarding. She emphasizes the importance of understanding PR and personal branding, rather than outsourcing it without comprehension. The conversation covers strategies for integrating PR wi...
How Educators + Creative Entrepreneurs Can Use YouTube to Build Authority and Attract Dream Clients
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In this episode of the Visionary Rising Podcast, the host welcomes Jamar Diggs, a YouTube consultant and expert, to discuss using YouTube as a powerful tool for growing a business. They dive into the hunger for longer-form content, the importance of strategy over mere content repurposing, and how YouTube can enhance business visibility and discoverability. Jamar shares his approach to creating low-lift yet effective YouTube content, outlining a framework involving anchor videos, shifting perspectives, combating objections, an...
Attract Clients Online with Smart SEO Strategies for Creative Entrepreneurs in 2025
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In this episode of the Visionary Rising podcast, we dive deep into SEO with Kelly Ryan from Kelly Ryan Co. Kelly shares her journey into the world of SEO and provides listeners with actionable insights on keyword research, the importance of long-form content like blogging, proper utilization of website headings, and the impact of site speed on SEO. She also discusses the benefits and best practices of embedding YouTube videos and utilizing Pinterest for increased site tr...
Create an epic online client experience with smart systems + simple automations
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In this episode of the Visionary Rising Podcast, the host and guest Harriet Evans discuss the critical aspect of client onboarding for business owners in 2025. Harriet, a client experience and systems strategist, shares her journey from being a virtual assistant to focusing on Dubsado and ClickUp to help businesses streamline their onboarding and client management processes. They cover the importance of setting the right tone at the start of a client relationship, common mistakes to avoid, th...
Personal Style in Branding: Insights with Kelly Ryan
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In this episode of the Visionary Rising Podcast, the host and guest Kelly Ryan, a brand and website designer, discuss the importance of incorporating personal style into personal and business branding. They cover various topics including how personal style influences brand perception, the planning of a brand photo shoot, and the significance of visual branding elements like colors, fonts, and logos. Kelly shares tangible tips on balancing personal style with audience expectations, how to avoid common vi...
Personal brand foundations to build a thriving online business in 2025
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In this episode, the host welcomes back branding expert Michelle Knight of Brandmerry. Together, they discuss the importance of setting up foundational branding pieces to attract clients, and the sustainability of a personal brand. Michelle outlines her four-part framework for branding, which includes authenticity, understanding the ideal customer, clear messaging, and emotionally resonant branding. They also explore content strategies, such as leveraging SEO, YouTube, and Pinterest, and the value of PR for visibility. Michelle shares insights on...
Facebook & Instagram Ads: What Works, What’s a Waste, and What’s Worth Testing in 2025
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In this episode, I sit down with Kwadwo, a Facebook and Instagram ads expert who went from boosting posts the wrong way to mastering ad strategy for course creators and coaches. We talk about his journey from China to Mexico to launching a thriving online business — an inspiring story of resilience and reinvention.
Here’s what we cover:
How Kwadwo built his ads business after a major life shake-upThe biggest mistake most entrepreneurs make w...What’s Working NOW in Offer Strategy (ft. Ceels Lockley)
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In this episode of the Visionary Rising Podcast, host Jodie sits down with Ceels Lockley to discuss the intricate art of designing compelling offers and offer suites in the evolving landscape of online business. Ceels shares her journey from digital marketing to becoming a specialist in offer strategy, and offers practical insights on the importance of creating strategic, buyer-journey-aligned offers. They delve into common mistakes, such as pricing challenges and strategic offer creation, and highlight the ne...
BTS on the first 5 years of my education + marketing business (my story part 2)
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In this episode, the speaker reflects on their business journey from 2023 to 2025, outlining major milestones, challenges, and pivotal moments. They recount the initial transition from a hairstylist to an educator and online business owner, highlighting the success of various programs like the Beauty Biz Brand Academy. They detail their experiences teaching in-person classes, launching group coaching programs, and hosting successful retreats. Despite the rewarding experiences, 2024 presented substantial personal and professional challenges, prompting significant reflections and decisions, in...
Growing + marketing your online business in 2025 - How to sell more offers and build your audience
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In this episode, the host welcomes Louise Henry, an experienced online business entrepreneur, to discuss various aspects of launching, creating automated offers, and maintaining live offers. Louise shares her journey from starting her first business selling custom name necklaces to transitioning into running a fully digital coaching and course business. The conversation covers essential topics such as the evolution of the online space, adapting to changes since 2020, strategic lead generation, and maintaining a strong personal connection wi...
$20K in a year from TikTok shop - A masterclass in monetizing content
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Welcome to Visionary Rising! Today, I’m chatting with Harley, an entrepreneur who has successfully leveraged TikTok to grow her audience, build brand authority, and generate consistent passive income. Whether you’re an educator, online entrepreneur, or content creator, Harley’s insights into content creation, audience growth, and monetization are invaluable.
Here’s what we cover:
Harley’s journey from curiosity about TikTok to making $20,000 in a single year through TikTok Shop.The difference b...Market Sophistication 101 - Evaluate your messaging to sign more clients + make more sales
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In this episode of the Visionary Rising Podcast, we discuss the crucial concept of market sophistication and its impact on modern marketing strategies. We delve into how businesses must adapt to the evolving expectations of a more discerning audience by being specific, detail-oriented, and results-focused. Using the analogy of chocolate bars, we illustrate the need for differentiation in a crowded market. Listeners are given an action plan to refine their messaging and better communicate their unique va...
Evergreen Funnels 101: Lessons from a 7 figure course creator
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In this episode, the host sits down with a seasoned entrepreneur who has mastered the transition from live launching to evergreen funnels. They discuss the evolution of her business, the significant differences between live launching and evergreen models, and common misconceptions about launching. The guest shares her journey from starting a social media management business to making her first million with an evergreen course. Key insights include why live launch strategies don't translate directly to evergreen fu...
12 Instagram Content Microtweaks
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In this episode of the Visionary Rising Podcast, Jodi Brown discusses 12 actionable micro tweaks to elevate your Instagram content strategy moving into 2025. From adding readable text captions to your reels, refining hooks, using high-quality B-roll, to creating content series and revisiting your Canva templates, these tips are designed to enhance engagement and connection with your audience. Jodi also provides a step-by-step method for creating a week’s worth of content without generating anything new, leveraging your top...
Make money online in 2025 and manage it (what's working now)
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Today on The Visionary Rising, I’m joined by Alyssa Lang, the powerhouse behind Workflow Queen and Magnetic Profits, to dive into one of the most important conversations for online entrepreneurs: managing inconsistent income, scaling with smart systems, and building financial resilience.
Whether you’re navigating the ups and downs of launches, wondering how to create sustainable revenue, or trying to figure out how to step back and let your business run with...
How Educators Can Make More Impact and Create Better Results for their Clients
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In this episode, Jodie interviews globally renowned educator Chris Moody about the evolving landscape of education, particularly in the beauty industry. They discuss the importance of engaging learners, overcoming imposter syndrome, and focusing on deep, rather than wide, teaching. Chris shares his journey from hairstylist to top educator, emphasizing the value of experiential learning and the future of hybrid education. Key takeaways include the significance of delivering impactful education, the difference between teaching and exhibiting, and th...
5 Reasons you may not be getting great results from Instagram (and how to fix them)
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In this episode, Jodie addresses five crucial mistakes that content creators often make, which can hinder their social media performance. The key points discussed include the futility of constantly chasing algorithm changes, the importance of correctly interpreting data and metrics, the power of storytelling in content, the necessity of targeting the right audience, and maintaining a consistent brand voice. By focusing on these areas, content creators can develop a more effective and resonant content strategy. The sp...
Building Your Brand, and Maximizing your Visibility through Podcasting
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In this episode, Jessica Bergio shares her journey of starting a podcast and how it has significantly impacted her business and brand visibility. She discusses strategies for building and growing a podcast, the importance of having a clear vision for your brand, and how to create content that resonates with your audience. Jessica also provides insights into monetizing a podcast and increasing downloads through effective marketing and social media strategies. Tune in to learn how podcasting ca...
Scaling Your Business Without Sacrificing Yourself
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In this episode, Kelly shares her inspiring journey from setting up a seven-figure brick-and-mortar hair salon to creating a balanced life while running multiple projects. She discusses the initial struggles of being overworked and burnt out and how she transitioned into implementing effective systems and financial strategies. Emphasizing the importance of emotional regulation, seeking clarity, and continuous self-improvement, Kelly articulates how embracing structured systems and self-care can lead to a healthier work-life balance. Moreover, she highlights th...
