The REAL in Real Estate

Episode Summary:

Welcome back to The Real in Real Estate! In this episode, host Jean sits down with Jacob Dow from Marathon Creative to explore the critical role of Customer Relationship Management (CRM) systems in the real estate industry. While many CRMs exist, Jacob explains why Marathon Creative developed its own custom solution after seeing agents struggle with standard systems, focusing on tailoring the CRM to each client's unique workflow and pain points.

Jacob shares essential insights on custom CRM solutions, including:

✔️ Why a CRM is the "lifeblood" for managing clients and prospects, ensu...

In this episode: Build Your Brand, Build Your Business! Jean sits down with real estate pro, educator, and author Kimberly Offord to unpack the essential, yet often misunderstood, world of personal branding for agents. Think of this episode as your roadmap to creating a magnetic brand that attracts clients and fuels your referral pipeline. Kimberly draws on her extensive experience, shifting from a referral-driven career to empowering agents, offering practical advice to help you define your unique value and stand out from the crowd.

What You'll Learn:

Episode Summary:

In this episode, we sit down with Amy Salazar, a designer from California Closets in Houston. While known for closets, Amy explains how California Closets tackles organization challenges throughout the home, offering custom storage solutions designed to maximize functionality and enhance home value—starting with a free in-home consultation.

Amy shares essential insights on custom storage solutions, including:

✔️ The surprising range of spaces California Closets organizes, from offices and pantries to garages and media centers.

✔️ Their detailed design process, featuring free in-home consultations, 3D renderings, and complete customization down to the eig...

In the episode: Jean speaks directly to those considering putting their homes on the market. She aims to provide a realistic perspective on the current real estate landscape, highlighting the importance of aligning seller expectations with market realities. Think of this episode as your straightforward guide to navigating the selling process effectively and setting yourself up for success. Jean shares her insights and offers practical advice to help you make informed decisions.

Here are some takeaways from the episode:

In this episode buyers beware. Jean speaks directly to those stepping into the exciting (and sometimes a little nerve-wracking) world of home buying. Think of this episode as your friendly guide, helping you navigate the process with your eyes wide open. Jean shares her experience and offers straightforward advice to help you avoid common pitfalls and make smart decisions.

What You'll Learn:

Episode Summary:

In this episode, we welcome back Natalie Hartman of Morphe Staging and Design to discuss home staging and interior design trends for 2025! 🏡✨

Natalie shares her expert insights on what's in and what's out in the world of home design, offering valuable advice for real estate professionals and homeowners alike. We dive into:

✅Emerging design trends for 2025, including the shift towards warm, textured spaces with earthy tones, natural wood kitchens, spa-like baths, curved vintage modern furniture, and European influences.

✅Strategies for incorporating new trends without a complete overhaul, such as using int...

Episode Summary:

In this episode, we sit down with Bronson Hill of Bronson Equity, who shares his journey from a career in sales to building wealth through real estate investing. 🚀🏡

Bronson breaks down how he transitioned from renting single-family homes to investing in multi-family housing—and how you can make the leap, too! We dive into:

✅ The mindset shift needed to grow your investments

✅ How to set financial goals and avoid self-sabotage

✅ First steps to getting started in real estate investing

✅ The power of learning to increase your earning pot...

Episode Summary:

In this episode, we sit down with Tom Schmidt, co-owner of Jackson Henry Mortgage in The Woodlands, TX, to dive into everything you need to know about down payment assistance. With over 20 years in the mortgage industry, Tom shares valuable insights on who qualifies, how to apply, and what to expect when seeking assistance. We break down the different assistance programs available, the trade-offs—like slightly higher interest rates—and the common challenges applicants face. Plus, we discuss credit scores, grants, and key limitations that could impact eligibility. Whether you're a first-time homebuyer or simply expl...

Episode Summary:

In this episode, we sit down with TK Images, a premier real estate photography company founded by Julie Pistone Krampitz's late husband and now a thriving team of 40 professionals. Join us as we explore the vital role of professional photography in real estate, discussing why first impressions through high-quality photos can make or break a sale. Learn the importance of prepping a home for showings and photos, and discover how homes with professional photos sell faster and for more money. TK Images also extends its expertise to other businesses such as restaurants, hotels, and Airbnb...

Episode Summary:

Are you ready to embark on the journey of homeownership but unsure where to start? In this episode, we sit down with Karen Wood from Next Mortgage, who sheds light on securing funds for your dream home. Karen guides us through a variety of loan programs, offering invaluable insights into understanding the mortgage process. If you're a first-time homebuyer this episode equips you with the knowledge and tools needed to navigate the complex world of mortgage financing. Tune in now and take the first step towards making your homeownership dreams a reality!

Guest...

Episode Summary:

In this episode, we sit down with Mike Russell, who has

spent his entire life in the real estate industry. Seeing the challenges

homeowners face and facing challenges of his own, Mike founded Hope for

Hardship, a nonprofit dedicated to helping people keep their existing mortgages

and avoid foreclosure—completely free of charge.

Mike shares essential insights on what to do if you're at

risk of foreclosure, including:

✔️ The first steps to take when facing financial hardship

✔️ The importance of communi...

Episode Summary:

She’s back! Amanda Coolidge, founder of Broderick Dean Construction, joins us again (previously on Episode 10) to share her expert insights on home remodeling trends. With over two decades in construction, Amanda created Broderick Dean in 2018—named after her two sons—with a mission to blend design and build into one seamless experience for homeowners.

In this episode, we dive into:

🏡 The latest home remodeling trends – What’s in, what’s out, and what’s here to stay.

🚿 Bathroom upgrades – The newest innovations and must-have features.

🍽 Kitchen remodeling trends – From...

She’s back! Rainey Durand from Bee Organized Houston North joins us again to talk about the power of organization and how it can transform not just your space but your mindset. Bee Organized is a franchise with locations across the U.S., and Rainey’s team specializes in helping people tackle clutter, organize their homes, and create systems that actually stick. In this episode, we dive into:

✨ The "Power Purge" – How they help clients sort through belongings and decide what stays and what goes.

🧐 The Organizing Profile Quiz – Discover what your attachment to "stuff" really means...

Episode Summary:

This week, we sit down with Carey Worrell, Founder & Owner of Simple Law Texas, to break down the legal side of real estate, business, estate planning, probate, and immigration law. Based in Houston but serving clients all over Texas, Carey and her team specialize in helping realtors, brokers, and individuals navigate complex legal matters with confidence.

🔹 Breach of contract – What it means and how deadlines impact your deal

🔹 Why you need an agent when buying a home—don’t go it alone!

🔹 Exclusive broker portal – A game-changer for real estate profession...

In this episode, we welcome back our expert guest Leash Yu for an in-depth discussion on flood insurance. Leash Yu, a seasoned professional in the field, breaks down the essentials of flood insurance and its importance.

Tune in to learn:

Episode Summary:

Join us for a thought-provoking conversation with Carey Worrell, owner of Simple Law Texas and an attorney with over 20 years of experience in real estate, business, estate planning, probate, and immigration law. Carey shares invaluable insights to help realtors and everyday individuals navigate some of the most common legal challenges in real estate transactions and beyond.

🔑 What You’ll Learn:

Episode Summary:

In this inspiring episode, we welcome Helen Perry, a Houston native, LSU alum, and etiquette expert who has been empowering individuals of all ages since 1983. Helen shares her insights on personal growth, self-reflection, and the importance of starting the year with kindness toward yourself.

💡 Highlights include:

✨ Writing a New Year’s letter to yourself as a tool for reflection and goal setting.

✨ Tackling what’s keeping you up at night and removing obstacles to productivity.

✨ The psychology of goal accomplishment and how taking ownership leads to success. Helen also gi...

Episode Summary:

Join Jean on this insightful podcast episode perfect for aspiring and experienced agents alike! Dive into the world of real estate sales with Jean, a seasoned expert who began her career in 2008 and made it her mission to learn from the best. She shares highlights from her new book, Top Producer’s Steps to Success in Real Estate, which features insights from 20 top producers, including stories like Tim Surratt’s inspiring journey.

Jean emphasizes the importance of finding what works for you, getting involved in activities you enjoy, and building authentic connections through thou...

Episode Summary:

In this episode, we delve deep into the world of real estate lending and explore the myriad questions surrounding it, especially in light of current interest rate trends. To help us understand this current topic is Chad Helcamp, President and Sr. Loan Officer with BWC Lending. From understanding the nuances of fixed-rate and adjustable-rate mortgages to deciphering how credit scores impact loan interest rates, we leave no stone unturned. Whether you're a first-time homebuyer or a seasoned investor, this episode is your go-to guide for demystifying real estate lending. Tune in and gain the knowledge...

Episode Summary:

Let's dive back into this wonderful conversation with Amanda Coolidge. Torn between selling your home or renovating your forever space? Join us as we talk with Amanda with Broderick Dean Construction about this crucial decision in our latest podcast episode. We'll explore the ins and outs of working with contractors, the significance of selecting quality materials, and the thought process behind such a significant investment. Whether you're looking to revamp your current abode or embark on a new homeownership journey, tune in for expert insights and valuable tips to guide your decision-making process.

...

Episode Summary:

In this episode, we sit down with Melanie Bowles from First American Title to explore her journey into the title business and her passion for education and connection in sales. With only six months in the title industry, Melanie’s enthusiasm and expertise shine through as she shares insights into First American Ignite—a powerful program designed to elevate real estate professionals.

We dive deep into the Ignite RE system, covering its tools for transactions, property management, farming, marketing, and more. Melanie breaks down how the platform’s marketing and farming features can revolu...

Episode Summary:

Join us as we welcome Antonio Salinas, the incoming president of HIREBA (Houston Independent Real Estate Brokers Association), to the podcast! Antonio shares his inspiring journey, from his roots in Colombia to his success as a REMAX franchise owner and leader in Houston’s real estate community.

In this episode, Antonio highlights the benefits of joining HIREBA, a thriving organization for independent real estate brokers in Houston. Discover how HIREBA’s twice-monthly meetings, guest speakers, and networking opportunities can elevate your business. Plus, don’t miss details on their upcoming Christmas Party on Decemb...

Episode Summary:

In this episode, we welcome back mortgage broker Chris Kelso to dive into building wealth through real estate. Whether you're a seasoned investor or just getting started, Chris offers invaluable insights, including:

🏡 Why starting young gives you an edge—but why it's never too late to invest.

📈 Key strategies: equity growth vs. cash flow investments.

💡 How to identify the right investment approach for your comfort level.

💸 The importance of rotating money to generate returns.

🔍 Understanding how today’s financing decisions impact your future.

Chris Kelso shares...

Episode Summary:

Join Jean on this insightful podcast episode perfect for aspiring and experienced agents alike! Dive into the world of real estate sales with Jean, a seasoned expert who began her career in 2008 and made it her mission to learn from the best. She shares highlights from her new book, Top Producer’s Steps to Success in Real Estate, which features insights from 20 top producers, including stories like Tim Surratt’s inspiring journey.

Jean emphasizes the importance of finding what works for you, getting involved in activities you enjoy, and building authentic connections through thou...

Episode Summary:

In this inspiring episode, we sit down with Helen Perry, a renowned Corporate and Personal Image Consultant, to explore the art of impression management and personal branding. Helen shares her journey from her beginnings in the industry to helping people at all stages of life elevate their presence and confidence. From her insights on dressing for success and color theory to tips on how your appearance influences perception, Helen shows how investing in your image is a powerful step toward your goals. We also dive into her work with young clients, as well as her...

Episode Summary:

In this episode, we’re thrilled to host Kari Joe Woodling, Business Development Manager at NRL Mortgage with over 10 years of experience! Kari shares her expertise on the importance of “touches”—staying engaged with your community through consistent outreach and follow-up. She breaks down how to build a strategy that connects with your goals, showing how meaningful engagement is a numbers game. And don’t miss a special plug for Jean’s new book!

Connect with Kari at 281-229-1843 or k.woodling@nrlmortgage.com for more insights.

Thanks for Listening:

Big tha...

Episode Summary:

In this episode, we sit down with Elena Sarango-Muniz, a leadership and executive coach, HR consultant, and keynote speaker. Originally from Peru and now a Houston local, Elena works with growth-minded leaders, helping them develop emotional intelligence (EQ) to lead authentically.

Elena shares why EQ is essential in leadership, explaining how managing and expressing emotions impacts relationships, conversations, and connections. She also dives into navigating conflict, the importance of self-awareness, and how regulating emotions can transform your leadership style. Tune in to learn how EQ can help you lead with clarity and purpose...

Episode Summary:

Join us on this episode as we sit down with Chad Helmcamp, founder of BWC Lending, who has been in the mortgage business since 2003 and launched BWC in 2019. Chad shares valuable insights on current interest rates and what the future holds for buyers. He predicts that October will be the best month for rates in the past two years!

Chad discusses the importance of not missing out on your dream home due to fluctuating rates, as refinancing is always an option. We also explore the real estate market, including how long homes are...

Episode Summary:

In this episode, we sit down with Karen Wood, a seasoned loan officer with over 20 years of experience in the mortgage industry, based in Cypress, TX. Karen dives deep into the world of down payment assistance, explaining what it is, how it works, and who qualifies for various grants and loan programs. Whether you’re a first responder, nurse, or police officer, there are specific programs designed to help you achieve homeownership. Karen emphasizes the importance of connecting with a lender early in the homebuying process to find the best fit for your needs.

...

Episode Summary:

In this episode, we sit down with Kim Laurence Salser from Emerge Marketing Consultants, who began helping small businesses navigate social media during the pandemic. Kim shares her journey, her experience working with a range of small business owners, and her insights into both residential and commercial real estate marketing. We dive into the differences between residential and commercial digital marketing, and Kim also walks us through the onboarding process at Emerge Marketing Consultants, giving you a peek into what it's like to work with her team. Tune in and learn how Kim can help...

Episode Summary:

In this episode, we sit down with Claudia Russo, who’s gearing up for the Bridal Show with her booth, "Say Yes To The Address!" Claudia shares expert advice for couples looking to buy their first home and highlights the programs available to help make that dream a reality. Learn about HomeFundIt, a unique platform where loved ones can gift money towards your down payment, and why talking to a lender early on is key to unlocking the best options. Don’t miss these tips to start your home-buying journey!

Instagram: instagram.com/the...

Episode Summary:

In this episode, we're joined by David Santamaria, National Appraisal-Inspection Marketing and Sales Director at Champions School of Real Estate. With a presence in 13 states, Champions offers a comprehensive one-stop shop for everything related to real estate education. David shares insights into the six core classes, prep courses, and up-to-date materials available for those looking to kickstart or advance their careers in real estate. Whether you’re working towards your real estate license or seeking to stay informed with ongoing education, Champions School of Real Estate provides top-tier resources to help you succeed.

Tu...

Episode Summary:

In this episode, we sit down with LaTisha Grant, agent and broker at TAS Realty Group, to explore the evolving landscape of buying a home. LaTisha breaks down recent changes in the home-buying process, including why Realtors can no longer show homes without a buyer representation form. She also emphasizes the importance of having a trusted Realtor by your side and explains the critical role they play in guiding you through each step. Tune in for expert advice on why you shouldn't go through the home-buying journey alone!

Guest Bio:

LaTisha...

Episode Summary:

In this episode, we sit down with Tsvetanka Bancheva-Ivanov, a seasoned real estate expert with over a decade of experience and the founder of MINT Realty Solutions. Tsvetanka shares invaluable insights for first-time homebuyers, guiding you through every step of the process. From finding a professional real estate agent and choosing the right lender to understanding the difference between pre-qualification and pre-approval, she covers it all. We’ll dive into the option period for inspections, the importance of surveys and appraisals, and why a final walk-through before closing is essential. Whether you're a first-time buyer or...

Episode Summary:

In this episode, we're joined by Mauri Pfaff, a seasoned expert in the home warranty industry with nearly 15 years of experience. Mauri started her journey in a real estate office and has since become a go-to resource for everything related to home warranties.

We'll dive deep into the world of home warranties, discussing who really needs one, what to look for when choosing a plan, and what is covered that often goes unnoticed. Mauri will also dispel some common myths about home warranties and explain the key reasons why claims might get denied...

Episode Summary:

In this episode, we sit down with Roland Altinger from the Harris County Appraisal District (HCAD), the largest appraisal district in Texas. With over 40 years of experience in the real estate business, starting as a real estate agent, Roland brings a wealth of knowledge to the table. We dive into the critical role HCAD plays in determining property values for tax purposes and discuss key topics like the Homestead Exemption, other available exemptions, and the process of protesting your property valuation. Tune in for valuable insights every homeowner should know!

Website: https://hcad...

Episode Summary:

In this episode, we sit down with TK Images, a premier real estate photography company founded by Julie Pistone Krampitz's late husband and now a thriving team of 40 professionals. Join us as we explore the vital role of professional photography in real estate, discussing why first impressions through high-quality photos can make or break a sale. Learn the importance of prepping a home for showings and photos, and discover how homes with professional photos sell faster and for more money. TK Images also extends its expertise to other businesses such as restaurants, hotels, and Airbnb...

Episode Summary:

Join us with Chris Panteli from Linkifi, a top digital link-building PR agency! 🎙️ Learn how Linkifi secures high-value placements and premium links to boost your Google visibility and build your brand.

Discover how their expert link-building strategies drive organic traffic by featuring your website on high-authority sites. Chris explains how they earn valuable links through expert quotes and innovative PR campaigns, leading to impactful media features. Get ready to enhance your SEO and rise above the competition with insights from Linkifi!

Website: linkifi.io

Thanks for Liste...

Episode Summary:

Join us for an engaging episode with Rainey Durand from Bee Organized North Houston! Rainey and her team of 10 specialize in packing, decluttering, and organizing for moves. They prepare homes for sale by decluttering, help clients downsize, and refer to storage partners if needed. Once moved, they unpack and organize new homes.

Beyond moving, Bee Organized offers general home organization, including their signature power-purge to help clients sort through belongings. They provide free assessments and quotes to tailor their services. Tune in to hear Rainey's insights on professional organizing and moving services, and...

Episode Summary:

Join us as we chat with LaTisha Grant, Professional Development Chair at HAR and founder of TAS Realty Group. With 15 years as a realtor and 13 years running her own brokerage, LaTisha emphasizes the importance of education in real estate. She explains HAR's board structure, her role, and the benefits of the Texas Realtors Leadership Program (TRLP). LaTisha shares advice for new realtors, the value of designations, and how to get involved with HAR. Discover the free resources and webinars HAR offers to boost your career. Tune in for expert insights and practical tips!

...