Plugged In, Switched On.
The conversations that matter in B2B Tech marketing Generated by Splendid Group If your career depends on how well you know how to do B2B marketing for technology brands, these are conversations you want to be in. We get some of the most interesting people in the field to tell us how (and why) they do what they do. We look at some of the core skills a marketer needs, pull them apart to see how they work (like a curious kid with a toaster) and wonder if they couldn’t be, y’know, “jazzed up” just a little bit...
Can you really do B2B marketing if you don’t understand sales? Great Answers with Danny Beck
Join your host and Executive Creative Director, Barrie Seppings, as he fires our ‘20 Questions’ at Danny Beck, uncovering why failures can be more valuable than success, why ‘watermelon metrics’ need to die and all about that one time he walked onstage in front of 2000 people, just as the power went off.
Welcome back to this month’s “Plugged In, Switched On” podcast from Splendid Group.
The interview format at Plugged in, Switched On is very simple: we ask every guest the same 20 Questions and invariably we get 20 different (but always great) an...
Could accessibility accelerate your marketing career? A deep dive into accessibility with Dr Alaina Beaver and Aileen Hackett of ServiceNow
Join your host, Barrie Seppings, Executive Creative Director, as he sits down with Dr Alaina Beaver, Global Head of Accessibility Customer Engagement, and Aileen Hackett, Director of Accessibility Product Management at ServiceNow. Together, they reveal how ServiceNow is embedding accessibility from the very start of the design process, why the looming “retirement cliff” is turning inclusive technology into a survival strategy for governments, and how a snowboarding accident proved that any of us can become reliant on accessibility features overnight.
Welcome back to this month’s “Plugged In, Switched O...
How can you find the truth when everything is in flux? 20 Great Answers with Philip Meyer, Founder & CEO of Catalyst 345
Philip Meyer, Founder & CEO 345 Catalyst, may have “left the house” but he’s definitely still part of the Microsoft family, taking his three and half decades of expertise into the world of training and consulting.
Join your host and Executive Creative Director Barrie Seppings as he quizzes Philip with ‘20 Questions’, uncovering how a stressful blood pressure exam led him into IT, why you should keep your kids ‘poor and busy’ and why you shouldn’t trust commercial AI with your business data.
Welcome back to this month’s “Plugged In, Switched On” podcast from Splen...
How to fix your imperfect partner marketing program? Find out in this deep dive with Claudia Byrnes and Tina Semple of Splendid Group
Join your host and Executive Creative Director Barrie Seppings as he ventures into the ‘imperfect world’ of Partner Marketing with two expert guides: Claudia Byrnes and Tina Semple of Splendid Group. We’re diving deep into the opportunities, challenges and sometimes tensions that arise when partner marketing programs hit the turbulence called ‘reality’.
Welcome back to this month’s “Plugged In, Switched On” podcast from Splendid Group.
This ‘deep dive’ episode of Plugged In, Switched On takes us into the world of partner marketing. Some say It's a dark art. Some say it's an intricate web. We say all of tho...
How many people have you helped get what they want? 20 Great Answers with Patrick Pathinathan, Global Client Director at ServiceNow
Join your host and Executive Creative Director Barrie Seppings as he asks Patrick our patented ‘20 Questions’ and uncovered the power of curiosity, what it takes to mentor 1000 people and how he learnt to speak his mind, even when no-one is asking.
Welcome back to this month’s “Plugged In, Switched On” podcast from Splendid Group.
The interview format at Plugged In, Switched On is very simple: we ask every guest the same 20 Questions and invariably we get 20 different (but always great) answers. Here are some of our favourites from our interview with Patrick:
How do you...What would your career look like if you knew you couldn’t fail? 20 Great Answers with Dorota Martinez, Head of Marketing for ANZ for Tech Data
Join your host and Executive Creative Director Barrie Seppings as he asks Dorota our patented ‘20 Questions’, uncovering how working for a toxic boss made her a better leader today, why a walk in nature is part of her daily ritual and what you do when you arrive in a new country with only 500 pounds and you don’t even speak the language.
Welcome back to this month’s “Plugged In, Switched On” podcast from Splendid Group.
The interview format at Plugged In Switched On is very simple: we ask every guest the same 20 Questions and...
What happens when you learn to get out of your own way? 20 Great Answers with Molly MacDiarmid, APAC Head of Marketing, Crayon.
Join your host and Executive Creative Director Barrie Seppings as he quizzes Molly with our patented ‘20 Questions’, uncovering how working for bad managers can be a good thing, why ‘romantasy’ can be like therapy and the one ‘female trait’ that can be a career killer.
Welcome back to this month’s “Plugged In, Switched On” podcast from Splendid Group.
The interview format at Plugged In, Switched On is very simple: we ask every guest the same 20 Questions and invariably we get 20 different (but always great) answers. Here are some of our favourites from our interview with Molly MacDiarmi...
Would you have the courage to fire yourself? 20 Great Answers with Stephanie Challinor, General Manager of Customer Experience and Alliances for AC3.
Join your host and Executive Creative Director Barrie Seppings as he asks Stephanie our famous ‘20 Questions’ on the podcast. We get to discover what makes her brain explode, why she took up power lifting and all about that time she decided it was time for her to ‘just go’.
Welcome back to this month’s “Plugged In, Switched On” podcast from Splendid Group.
The interview format at Plugged In, Switched On is very simple: we ask every guest the same 20 Questions and invariably we get 20 different (but always great) answers.. Here are some of our favourite questi...
What’s it like to be in competition with yourself? 20 Great Answers with Rushenka Perera, VP of Marketing for SAP, ANZ
Join your host and Executive Creative Director Barrie Seppings as he asks Rushenka our ‘20 Questions’ and discovers why managers need to ‘walk the talk’, how to use your superpower at work and why you should care what your agency thinks.
Welcome back to this month’s “Plugged In, Switched On” podcast from Splendid Group.
The interview format at Plugged In, Switched On is very simple: we ask every guest the same 20 Questions and invariably we get 20 different (but always great) answers. Here are some of our favourites from our interview with Rushenka:
What’s the most valuable l...Is it better to be the underdog? 20 Great Answers with Kimberley Marlay, Head of Alliances and Strategic Partnerships, Kyndryl ANZ
Join your host and Executive Creative Director, Barrie Seppings as he takes Kimberly through our patented ‘20 Questions’ interview, where they questioned performance media, called out “the colouring in department’ and revealed the discipline needed to coach kids’ netball. Welcome back to this month’s “Plugged In, Switched On” podcast from Splendid Group.
The interview format at Plugged In, Switched On is very simple: we ask every guest the same 20 Questions and invariably we get 20 different (but always great) answers. Here are some of our favourites from our interview with Kimberley:
- What did you want to be when you grew...
The true story of how Tim Sands built a global B2B tech agency without a physical footprint – on the Splendid Group podcast.
What happens when you want to work for the world’s biggest brands but don’t (or can’t) want to go into an office every day? If you’re Tim Sands, you build your own agency (minus the office) and invite your favourite colleagues to join you.
Welcome to a ‘Behind The Curtain’ special edition of “Plugged In, Switched On’ podcast from Splendid Group where we talk with founder Tim Sands and Business Director for APJ Tina Semple about the pros and cons of a 100% remote agency model.
A ‘Behind The Curtain’ special edition of ‘Plugged In Switche...
Ever wondered what top B2B tech Sellers really think of Marketing? Great Answers with Detlef Wagner, Client Director on the VW account for ServiceNow
Join your host and Executive Creative Director, Barrie Seppings on a very special ‘deep dive’ episode where we ask one of the world’s most effective B2B technology salespeople: What does sales really want and need from marketing?
Detlef Wagner is the Client Director on the VW account for ServiceNow. He came into the Splendid Studio to talk specifically about the relationship between sales and marketing. And you’re going to love what he had to say.
Welcome back to this month’s “Plugged In, Switched On” podcast from Splendid Group.
Our special ‘deep div...
Have we forgotten the story we’re supposed to be telling? 20 Great Answers with Jorge Villalpando, Head of Marketing for HPE, South Pacific
Join your host and Executive Creative Director Barrie Seppings as Jorge answers our exclusive list of ‘20 Questions’ and explains why he’s an eternal optimist – even after that time a supposed partner turned out to be an actual competitor.
Welcome back to this month’s “Plugged In, Switched On” podcast from Splendid Group.
The interview format at Plugged In Switched On is very simple: we ask every guest the same 20 Questions and invariably we get 20 different (but always great) answers... Here are some of our favourites from our interview with Jorge:
How brave do you have to be to change everything? 20 Great Answers with Paula Parkes Vice President of Marketing, Asia Pacific for ServiceNow.
Join your host and Executive Creative Director Barrie Seppings as he invites Paula to answer ‘20 Questions’ and discovers how she learned to ‘push her own barrow’, why sunrises are worth way more than $10,000 and the moment she discovered she wasn’t irreplaceable.
Welcome back to this month’s “Plugged In, Switched On” podcast from Splendid Group.
The interview format at Plugged In, Switched On is simple: we ask every guest the same 20 Questions and invariably we get 20 different (but always great) answers. Here are some of our favourites from our interview with Paula:
How can you have a tech career without being technical? 20 Great Answers with Robbie Upcroft, Cloud Business Manager at Tech Data ANZ.
Robbie Upcroft, Cloud Business Manager at Tech Data ANZ, may have “fallen into IT”, but his passion for using tech to help people reach their full potential runs deep. He’s inspired by how assistive technology has transformed the life of his son Toby, who has Cerebral Palsy.
Join your host and Executive Creative Director Barrie Seppings as he quizzes Robbie with ‘20 Questions’, uncovering how being fired made him a better manager today, why we should treat business as a contact sport and all about that one time he found cows in the office.
The interview for...
Who wants to live forever? 20 Great Answers with Michael Vermeersch, Accessibility Lead for Microsoft in EMEA
Did you have a life’s mission when you were a kid? Michael Vermeersch, Accessibility Lead for Microsoft in EMEA, sure did. And over the course of our ’20 Questions’ episode of the “Plugged In, Switched On’ podcast from Splendid Group, we discovered that he’s very much still on that same life mission.
Join your host and Executive Creative Director Barrie Seppings, as he gets 20 often life-changing answers during this month’s interview with Michael, covering everything from astronaut routines and realising your potential to finding the cure for cancer and getting stuck in an elevator door in front of a c...
Going from ‘no way’ to ‘tell me more’ 20 Great Answers with Lis Walters, Marketing Manager for Commercial and Data Center Solutions, Ingram Micro.
When you get to a senior level in marketing, you pride yourself on being able to make quick decisions. But what if that approach was preventing you from making the right decisions? Lis Walters, Marketing Manager for Commercial and Data Center Solutions, Ingram Micro, asked herself that very question a couple of years ago and it completely changed how she operates at work.
Join your host and Executive Creative Director Barrie Seppings, as he gets 20 great answers during this month’s interview with Lis, unpacking the future of distis, why sports mascots are underpaid and the career ben...
Which self are you bringing to work today? 20 Questions with Elise Miller, Director of ABM, EMEA region, ServiceNow
Just because your workplace is demanding you be authentic at work, doesn’t mean you have to reduce yourself to just one persona. It’s a refreshing take on what it means to be a leader (and be human) in one of the world’s most demanding B2B Tech marketing jobs.
Join your host and Executive Creative Director Barrie Seppings, as he fires 20 Questions at Elise Miller and learns why enthusiasm is your greatest asset, how box breathing became part of meeting prep and why she would probably make a great detective in a TV crime show. We...
Do more of what you fear: 20 Great Answers with Mark Fenson, HP + Intel Evangelist
That’s exactly how a self-described “shy kid from a country town” ended up as an in demand keynote speaker and technology evangelist for some of the world’s biggest technology brands. Join your host and Executive Creative Director Barrie Seppings, as he fires 20 Questions at Mark Fenson and discovers how to stay sane in a high-pressure job, why regrets aren’t worth your time and all about that business tripped that changed everything. Yes, we’re back with this month’s “Plugged In, Switched On’ podcast from Splendid Group.
The interview format at Plugged In Switched On is very simple: w...
So hot right now: Why ABM is back in fashion for B2B Tech marketers
In this episode of Plugged In, Switched On, our host, Barrie Seppings asks why Account Based Marketing is the tactic du jour amongst B2B Tech Marketers right now. Joining Barrie in the ‘conversation that matters’ are Jess Littlewood, Strategy Director at Splendid and Felicity Theobald, Client Services Director at Splendid, two agency leaders who spend most of their time deep in the very fashionable trenches of ABM with some of the world’s biggest B2B Tech brands.
In this discussion, they explain why patience is an ABMer’s most va...
20 Questions with Natalia Ramirez
In this episode of Plugged In, Switched On, we invite you into the conversations that matter in B2B tech marketing when our host, Barrie Seppings fires 20 Questions at Natalia Ramirez from Service Now. Natalia is one of Australia’s most experienced marketers, having worked for giants of the industry including IBM before joining global SaaS juggernaut, Service Now. In this interview, she explains why and how Sales and Marketing need to work out how to collaborate for real if either of them want success.
The interview format at Plugged In, Switched On is...
Playing the long game: 20 Questions with Sonya Aboudargham
In this episode of Plugged In, Switched On, we invite you into the conversations that matter in B2B tech marketing when our host, Barrie Seppings fires 20 Questions at Sonya Aboudargham from Dicker Data. Sonya is one of Australia’s most experienced marketers: working for the likes of Microsoft and IBM, then pioneering the ‘fractional CMO’ role as a consultant for many years before joining Dicker Data. in this interview, she explains why the most dangerous idea in tech marketing is quarter-to-quarter planning.
The interview format at Plugged In, Switched On is very...
The Power of Giving a S#%t: 20 Questions with Kat Yon
In this first episode of Plugged In, Switched On, we invite you into the conversations that matter in B2B tech marketing when our host, Barrie Seppings fires 20 Questions at Kat Yon of Harness Consultancy. Kat is one of Australia’s most experienced marketers when it comes to B2B Partner ecosystems and in this interview, she explains how partners and vendors should be treating each other if they want results.
The interview format at Plugged In, Switched On is very simple: we ask every guest the same 20 Questions and invariably we get 20 wil...
