Stock Shot Secrets

Welcome to another episode of Stock Shot Secrets! Today, we’re diving into the fascinating journey of improving your golf game—beyond quick tips and one-off lessons. Dom Caminiti and Kyle Morris share their personal stories, from struggling with inconsistent swings and endless lessons to discovering the game-changing concept of the "stock shot." You’ll hear about lessons learned on tour, the importance of having a system and real-time feedback, and how filming your swing can unlock the truth behind your golf performance. Whether you’re a 15 handicap chasing a single-digit score or an aspiring scratch player, this episode unpacks...

Welcome to the very first episode of 10 Minutes to $10K with Kyle Morris! A new series where Kyle takes 10 minute calls to help golf business owners find out where their business can improve.

In episode one, Kyle has a call with a golf instructor and facility owner, a guy who has built something real. Six bays, 4,100 square feet, booked solid from 3:30 to 9pm every single day. By every measure, things look good. But Kyle spots the problem in the first three minutes.

The owner is running a business that should be doing over $2 million a...

Welcome back to Stock Shot Secrets! In this episode, host Kyle Morris dives deep into the art and science of creating a reliable stock shot for golfers of all levels. Drawing from listeners’ questions, Kyle shares expert insights on everything from tracking golf stats and understanding wind adjustments, to strategies for hitting longer drives and managing tricky lies on the course.

He pulls in real examples—including stories from playing at Sage Valley and advice learned from golf legends like Jack Nicklaus and Tiger Woods—to help you master practice routines, course management, club fitting, and more. Plus...

Welcome to Stock Shot Secrets! In this episode, Kyle Morris dives deep into the concept of developing a reliable "stock shot"—the kind of shot you can count on every time you step onto the course. Drawing fascinating comparisons between tour players and scratch golfers, Kyle breaks down the myths around “playing the golf course” and introduces listeners to the game-changing metric of strokes gained.

Through movie references like Moneyball and real-life anecdotes—whether it’s helping his dad, a 28 handicap, or revealing how course management transformed his own competitive play—Kyle uncovers the truth about what “good” actually...

Welcome back to Stock Shot Secrets! In this episode, host Kyle Morris dives into Part 2 of our exploration on golf swing checkpoints, this time breaking down what to look for from the face-on view. Whether you're dedicated to perfecting your swing this off-season or just love understanding the science behind great ball striking, Kyle leaves no stone unturned. He demystifies golf swing myths, showcases key positions in the setup and backswing, and explains the critical concepts of weight transfer, lag, pivot, and impact—all supported by cutting-edge tools like Sportsbox AI and years of coaching experience. Kyle’s approachable, ener...

Welcome back to another episode of Stock Shot Secrets! This is Kyle Morris, and today we're diving deep into one of the most crucial aspects of your game: understanding and analyzing the key checkpoints of a great golf swing—from the down-the-line perspective. In this episode, Kyle unpacks what separates consistent ball strikers from the rest, why relying on ball flight or feel alone can be misleading, and why video analysis is the ultimate judge when working on your swing.

You'll learn exactly where to position your hands, arms, and spine at address, how to capture your sw...

On this episode of Stock Shot Secrets, host Kyle Morris welcomes Scott Fawcett, the mastermind behind the revolutionary Decade system, to dive deep into the world of tour-proven course management and mental strategy. Scott shares the story of how his background in mathematics and love for poker led him to develop Decade—a framework that breaks down the game into logical, unemotional decisions, making elite-level strategies accessible to every golfer.

Together, Kyle and Scott unpack the principles behind building a reliable “stock shot,” discuss the common pitfalls that sabotage good rounds, and explore the importance of understanding expect...

Welcome back to Stock Shot Secrets! In this episode, host Kyle Morris dives into the six biggest swing lies that golfers everywhere mistakenly believe—myths that could be holding your game back more than you realize. Drawing on years of experience working with passionate amateurs and pros alike, Kyle unpacks the truth behind common advice like “keep your head down” and “don’t sway,” and explains why some of these age-old tips might actually be sabotaging your consistency. He also challenges the idea that it’s ever too late to change your swing and breaks down key stats that separate elite...

Welcome to another episode of Stock Shot Secrets! Today, host Kyle Morris dives deep into the proven business framework that helped transform his golf facility from a modest one-bay setup tucked inside a CrossFit gym into a 17,000 square foot, 12-bay powerhouse. If you’re a golf facility owner, business leader, or just someone looking to boost your sales conversions and client engagement, this episode is packed with real-world strategies you can use right away.

Kyle shares the exact step-by-step process—the "3-7-30 drill"—his team uses to turn leads into raving fans before they even walk throug...

Welcome back to Stock Shot Secrets! In this episode, host Kyle Morris dives deep into the habits and personal code that help him live — and play golf — without regrets. Inspired by a family dinner conversation about fears and life choices, Kyle unpacks the seven key principles that keep him grounded, motivated, and productive both on and off the course.

You’ll hear Kyle’s take on everything from making the most of your time, conquering procrastination, and simplifying life for greater impact, to compartmentalizing work and play, and staying true to the values that matter most. Whether you’re l...

Welcome back to Stock Shot Secrets! In this episode, host Kyle Morris shines a spotlight on a rarely discussed—but hugely important—factor in your golf game: eye dominance. Most golfers never stop to think about whether they're right or left eye dominant, but as Kyle reveals, this simple detail can have a massive impact on your swing, your short game, and your putting.

Kyle breaks down what eye dominance is, helps you figure out which eye is dominant for you, and explains how this shapes everything from your aim off the tee to the way you chip...

Welcome back to Inside the Room! In this episode, host Kyle Morris pulls back the curtain on the strategies that propelled The Golf Room from a single Trackman bay tucked into the back of a CrossFit gym to a thriving 12-bay, 17,000 square foot facility. Wrapping up his six-part series on what he calls the “engagement flywheel,” Kyle dives deep into one of the cornerstones of any successful business: the LTV to CAC ratio—or, in plain English, how the lifetime value of a customer compares to the cost of acquiring them.

Kyle shares personal stories from his entrep...

On this episode of Inside The Room, host Kyle Morris takes us deep into stage five of what he calls the "engagement flywheel"—a crucial component for building a successful business. Drawing inspiration from his own journey, Kyle breaks down how the right blend of encouragement and strategic hiring can transform not just your team, but the entire customer experience. From the early days of a single Trackman Bay in the back of a CrossFit gym to running a thriving 17,000-square-foot golf training facility, Kyle shares the lessons he’s learned about enticing customers, engaging them, empowering and equipping them...

Welcome to another episode of Stock Shot Secrets! Today, host Kyle Morris takes us inside the remarkable journey of transforming a modest $42,000 single Trackman Bay in the back of a CrossFit gym into a 12-bay, 17,000 square foot golf training powerhouse. But this episode isn’t just about scaling facilities—it's about empowering your players and customers to truly reach their goals.

Kyle dives into the critical process of moving from enticing and engaging your customers to actually equipping them for success. He breaks down why many golf pros (and business owners across industries) fall short when they fail...

Welcome back to Stock Shot Secrets and another insightful episode of Inside the Room with Kyle Morris. Today, Kyle unpacks the single most important thing every business should be focused on—giving customers what they truly want: a clear, empowering plan. Drawing on his journey from operating a single Trackman Bay at the back of a gym to building a 12-bay, 17,000 square foot golf training facility, Kyle walks us through the third stage of his Engagement Flywheel: Empower. He explores the pivotal moment when businesses transform anxious, clueless clients into hopeful, goal-driven members of a purposeful journey. Using memorable st...

Welcome back to "Inside The Room" on Stock Shot Secrets! In this episode, host Kyle Morris dives into part two of his essential series on the engagement flywheel—a transformative framework for any business, but especially vital for indoor golf and greengrass facilities. Picking up from last episode’s focus on attracting new customers (enticing), Kyle now unpacks the art of turning interest into real connection through engagement.

From the moment a potential customer trades their contact info for valuable free content, to their very first phone call and even how they're greeted at the door, Kyle emph...

Defining Your Ideal Customer - "Who is your who? Meaning who is the customer that you want to bring into your facility, into your practice, and into whatever business it is that you have?" - Kyle Morris

I pull back the curtain on how business owners, especially those in the golf industry, can attract a steady stream of clients fast, in a way that almost feels unfair.

Drawing from my journey founding The Golf Room, I share hard-earned lessons about moving beyond unpredictable word-of-mouth marketing and developing a systematic approach to getting new customers.

You’ll...

Welcome back to Stock Shot Secrets! In this episode, host Kyle Morris talks about the art of making more birdies and lowering your scores on the golf course.

Kyle reveals why most mid to high handicap golfers play par 5s and short par 4s too conservatively, missing crucial opportunities to score. Drawing on player stats and his own insights from countless playing lessons, Kyle shares his golden rule for attacking the pin. And explains how picking and practicing your favorite yardage can transform your game.

Whether you’re looking to walk off the eighteenth green wi...

Welcome back to Stock Shot Secrets! In this episode, host Kyle Morris dives into the art and science of chipping—one of golf’s most essential skills for saving strokes around the green. Kyle breaks down a step-by-step practice plan to help you maximize your efficiency during limited short game sessions, moving beyond mindlessly “whacking balls” and towards focused improvement. From dialing in your setup and contact, to mastering trajectory, tempo, and evaluating lies, Kyle offers actionable drills and tips to elevate your up-and-down rate. Plus, he shares a high-stakes practice game designed to bring some pressure into your sessions...

Welcome back to Stock Shot Secrets! In today’s episode, host Kyle Morris turns the spotlight on putting—the overlooked skill that could make a real difference in your golf game. Most golfers spend too much time grinding away at the wrong parts of their practice routine, but Kyle is here to flip that script by sharing a step-by-step putting system you can actually use. From the importance of setup and stroke to creative drills for mastering speed and green reading, you’ll learn how to get the most out of every minute on the practice green. Whether you’re a sea...

Welcome back to Stock Shot Secrets! In this episode, host Kyle Morris dives into the mental side of golf, sharing one of the most powerful tools to help you bounce back from your not-so-great rounds: post-round journaling. Kyle breaks down the importance of reflecting on your play, realistically understanding what counts as a “good shot,” and setting the right expectations for your game. He explains how acknowledging both the highs and lows—and learning from your mistakes—can help you lengthen your emotional wick, build resilience, and prevent one bad hole from turning into a string of disasters. Plus, Kyle int...

Welcome back to another episode of Inside The Room on Stock Shot Secrets. Today, host Kyle Morris sits down with Carson Stone, the very first instructor he ever hired and a true OG of The Golf Room (TGR). In this candid conversation, Carson reflects on his journey from Lexington, Kentucky, through coaching at Harbour Town, learning from top instructors, launching his own golf academy, and even spending time as a premier club fitter at TaylorMade’s Kingdom. Together, Kyle and Carson dive into the lessons learned from building a thriving training facility, the evolution from teacher to coach, the ar...

Welcome back to another episode of Stock Shot Secrets! In today’s show, host Kyle Morris dives headfirst into one of the greatest challenges facing golfers of all skill levels: how do you actually turn those new swing changes you’ve worked so hard to develop on the range into reliable performance on the golf course—especially when the pressure is on? Kyle shares a personal story about a rough round, breaking down his own process for identifying what went wrong and how he systematically works through a decision tree of fundamentals and mechanics to get back on track. You’ll...

Welcome back to another episode of "Inside The Room" on Stock Shot Secrets! In this episode, host Kyle Morris reveals the single most important metric that can completely transform your business: LTV to CAC. Whether you’re a seasoned entrepreneur or just starting out, understanding the relationship between the Lifetime Value (LTV) of your customers and your Customer Acquisition Cost (CAC) is the key to building a scalable, profitable business.

Kyle takes us behind the scenes of his journey growing The Golf Room from a humble $42,000 facility in the back of a CrossFit gym to a sprawling 12-b...

Welcome back to another episode of "Stock Shot Secrets," the podcast where we unravel the mysteries of the golf swing and share insider tips to elevate your game. I'm your host Kyle Morris, and today we're privileged to have golf extraordinaire Mike Bender sharing his profound insights into the realms of golf instruction.

In this episode, we start with Mike detailing the evolution of his career, hearkening back to his days under the tutelage of Ben Doyle in California. Doyle wasn't just any instructor; he was the maestro teaching renowned players like Bobby Clampett and was a...

Welcome back, golf enthusiasts, to another episode of Stock Shot Secrets with your host, Kyle Morris. In this continuation of our series, "How To Get Out Of Your Own Way And Play Your Best: Part 2," we're diving deep into the pivotal aspects that can elevate your golf game to the next level. Today, Kyle unpacks the significance of setting realistic expectations, the necessity of grounded practice, and the art of making solid contact with the golf ball before anything else.

We'll explore how managing emotions and maintaining professionalism on the course can transform your performance, coupled with...

Welcome to another insightful episode of "Stock Shot Secrets"! I'm your host, Kyle Morris, and today we dive into an intriguing subject that could revolutionize your golf game. In this first part of our special series, "How To Get Out Of Your Own Way And Play Your Best," we explore why players often hit great shots on the range but falter on the course. We'll discuss the critical concept of timing, shared by every tour player, and why your balance, tempo, and tension awareness are fundamental to replicating consistent swings. Plus, we'll examine factors from stress to adrenaline that...

In this episode of the Athlete's Edge Coaches Edition podcast, host Tony Everett speaks with Kyle Morris, the owner of The Golf Room, about his journey in professional golf and the importance of mental performance in sports. They discuss how golf serves as a conduit for teaching life skills to young athletes, the significance of identity in sports, and the role of coaches in fostering a positive mental environment. Kyle shares insights on how to help young athletes develop a strong mindset and the importance of understanding one's purpose in coaching. The conversation emphasizes the need for a holistic...

Welcome back to another insightful episode of Stock Shot Secrets, your go-to podcast for mastering the art of hitting consistent golf shots. In today's episode hosted by Kyle Morris, we dive deep into the world of finding the perfect golf coach, whether you're a golf facility owner seeking to build a world-class team, or a passionate golfer looking to improve your game. Kyle discusses the essential traits to look out for in a coach, emphasizing the importance of storytelling, personality, and accountability in forging a successful coaching relationship. Plus, discover how the right coach can push you to be...

In this episode of "Stock Shot Secrets," host Kyle Morris welcomes Adam Young, a highly regarded golf instructor, to unravel the secrets of crafting a reliable stock shot. Together, they delve into the fascinating realm of golf mechanics, where Adam shares his unconventional journey from beginner golfer to a renowned instructor known for advocating instinctive play over technical fixes. The episode highlights Adam's practical approach to improving impact through creative drills, as well as the significance of understanding ball flight, intent, and feedback loops in practice. Tune in to discover how these insights can elevate your game, enabling you...

Welcome back to another insightful episode of Stock Shot Secrets! We've all been there—playing a solid game of golf on the front nine, only to inexplicably lose our rhythm and swing on the back nine. Today's episode is all about finding your way back when your old swing seems to have taken over. Host Kyle Morris dives deep into understanding how our mindset plays a crucial role in maintaining consistency on the course. He shares the secrets of mastering tempo, timing, and balance, equipping us with practical mid-round reset techniques to get back in the groove. From Tai Ch...

Welcome to another episode of Stock Shot Secrets with your host, Kyle Morris. Ever found yourself struggling with hitting greens and fairways when the terrain is anything but flat? In this episode, Kyle breaks down the crucial factors you need to consider when dealing with uneven lies on the golf course. From uphill and downhill lies to situations where the ball is above or below your feet, each scenario can significantly affect the curvature and distance of your shots. Kyle goes into detail about the adjustments in aim, club selection, and stance required to maintain your stock shot consistency...

Welcome to Stock Shot Secrets, the podcast aiming to help you become a more strategic and effective golfer. In this episode, we dive into one of the most crucial skills in golf – evaluating the lie. Join host Kyle Morris as he sheds light on how understanding and predicting the lie can dramatically improve your game. Much like the best quarterbacks in football, who anticipate defensive moves, the greatest golfers excel at evaluating the lie before them, impacting shot choice and execution. Through detailed examples and practical advice, Kyle will guide you through the critical questions to ask on the co...

Tiger Woods is considered by many as the best iron player of all time due to his exceptional control over yardages, hitting 51% of shots short of the flag and 49% long, the best ratio in golf history.

This time, we're breaking down the secrets behind Tiger Woods' legendary status as the best iron player of all time and exploring how amateur golfers like you can improve your game by controlling your yardages.

Here are 3 key takeaways from the episode:

Welcome back to another episode of Tales of the Tour on Stock Shot Secrets with your host, Kyle Morris, and his beloved co-host and wife, Lesley. Today, we're diving into the adventurous world of professional golf with a personal twist. Kyle shares an unforgettable experience from the tour, where stellar performance met the challenges of family life on the road, including a mishap with their car's air conditioning during a sweltering summer. Listen in as they recount a journey from Florence, South Carolina, to a crucial tournament in Tennessee, and how a shift in mindset from overthinking to "unconscious...

Welcome to another engaging episode of "Tales Of The Tour" on Stock Shot Secrets. I'm your host, Kyle Morris, and today, we're diving into a deeply personal and transformative journey as I share the story of becoming new parents with my wife, Lesley. Join us as we recount the challenges and discoveries from my professional golfing career, navigating through international tournaments, and ultimately, preparing for the arrival of our son, Adler.

In this heartfelt episode, Lesley and I discuss our unconventional decision to have a home-like birth, influenced by eye-opening documentaries, and the emotional rollercoaster that followed...

Welcome back to another episode of Stock Shot Secrets! Today, we dive deep into the importance of incremental improvement with our episode titled, "One Percent Better a Day." Host Kyle Morris poses a thought-provoking question: if you had a clear but challenging roadmap to improve your golf game, would you commit to it?

Kyle shares insights from a quote he encountered in the Stock Shot Club, an online portal where golfers receive instant personalized feedback on their swings. He emphasizes that improvement doesn't require drastic changes—sometimes, just minor adjustments can make a significant difference. Kyle illustrates th...

In this episode of Inside The Room on Stock Shot Secrets, host Kyle Morris delves into the transformative power of the engagement flywheel for golf facility owners. With insights drawn from his successful journey of turning a modest one-bay setup into a sprawling 12-bay training hub, Kyle reveals how to effectively leverage the lifetime value to customer acquisition cost (LTV to CAC) ratio. He shares how empowering, equipping, and encouraging clients can lead to unprecedented profits, customer satisfaction, and scalable growth. Whether you're a golf professional or facility owner, this episode is packed with actionable strategies to help you...

Welcome back to another episode of Stock Shot Secrets! I'm your host, Kyle Morris, and today we're diving into the art of setting and achieving goals for 2025. Have you ever wondered why your New Year's resolutions seem to fizzle out? In this episode, I'll share a personal epiphany I had while exploring new sports, like skiing and tennis, and how it relates to goal-setting in golf and beyond.

We often set ambitious goals without a clear action plan, leading to incomplete progress. Through my experiences - whether it be on the ski slopes, the tennis court, or...

Welcome back to another exciting episode of "Tales of the Tour" on Stock Shot Secrets. In today's episode, we dive into some memorable moments from 2012 and 2013 as Kyle and Lesley recount their adventures from Hawaii to Tallahassee. Join us as they share heartwarming stories, including the unforgettable reveal of their first baby's gender, along with the hilarious and sometimes challenging experiences of tour life.

From caddie mishaps at the Canadian Q-School to staying with eccentric hosts, this episode is filled with laughs, insights, and the reality of life on the professional golf tour.

00:00 Swing changed...