Podcast Marketing Trends Explained

7 Episodes
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By: Jeremy Enns & Justin Jackson

It's easier than ever to launch and produce a podcast. But it's never been harder to grow one. On this show, we break down and explore what the data says about what it takes to market and grow a podcast in 2024 to help you make smarter decisions about your show, grow faster, and earn more. Together, cohosts—and longtime podcasters, creators, and marketers—Jeremy Enns (Podcast Marketing Academy) and Justin Jackson (Transistor.fm) explore topics like: How do you define success for your podcast? What are the most effective marketing strategies, tactics, and growth channels for podcasts? What does the data...

We Asked Podcast Listeners Why They Stopped Listening (And They Didn’t Hold Back)
#19
Today at 9:00 AM

Less than 5% of your potential audience is listening to your show. Here’s why, in their own words.

Even small shows with just a few hundred (or few dozen) downloads an episode have usually been listened to—at one point or another—by thousands of people.

A small number of those people are your regular listeners and superfans.

A larger number are casual listeners and samplers, people who don’t listen to every episode, but rather based on their interest in a specific episode topic or guest.

And then there are the peop...


🔥 Does the Tim Ferriss Podcast Playbook Still Work?
#18
Last Friday at 9:00 AM

Tim Ferriss has inspired countless podcasters to create shows interviewing “top performers”… but can any of them succeed? And if so, what’s the blueprint? 

In this episode of Podcast Marketing Trends Explained, we roast DSTLLD's podcast's packaging.

We break down what's working, what's not, and what you can learn to improve your podcast cover art, title, show description, SEO, and episode titles to improve your podcast discoverability and get more listeners.

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Topics Cove...


6 Storytelling Principles to Hook & Retain Listeners (That Apply to Every Show)
#17
04/09/2024

They’re not always obvious, but the elements of storytelling are at the heart of every great episode. This is as true for interview and solo shows as it is for narrative. For comedy & fiction as it is for business.

And in this episode, with the help of a special guest, we’re breaking down the core principles of storytelling and how to incorporate them into your show.

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🔥 Roasting a Ridiculously Niche History Podcast
#16
04/05/2024

Advantages (& pitfalls) of serialized shows, leveraging Apple Podcasts “Channels”, SEO opportunities, standing out by aiming narrow, and the power of a well-defined Jobs to be Done. 

In this episode of Podcast Marketing Trends Explained, we roast History of the Germans podcast's packaging.

We break down what's working, what's not, and what you can learn to improve your podcast cover art, title, show description, SEO, and episode titles to improve your podcast discoverability and get more listeners.

📊 What did you think of this episode? Click to cast your vote:
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The 10k Timeline: How Long It Takes to Reach 10k dl/ep (& How to Accelerate the Process)
#15
04/02/2024

We all know success doesn’t happen overnight. But what does the data say about how long it takes to reach 1k… or 10k downloads per episode? 

Podcasting is inherently a slow-growth medium. 

Without a central discovery system offering the potential for virality, growing a podcast is a long game of slow, steady, incremental growth that compounds over time. 

But while you might expect growth to be somewhat slow when you start out, how long should it take before it speeds up? 

In this episode, we’re breaking down what the data says...


🔥 This Movie Podcast Was Begging to Be Roasted
#14
03/29/2024

Creating intrigue in your description, matching your artwork to your audience, ChatGPT messaging hacks, finding audiences that are already “in motion”. 

In this episode of Podcast Marketing Trends Explained, we roast Open to Criticism's podcast's packaging.

We break down what's working, what's not, and what you can learn to improve your podcast cover art, title, show description, SEO, and episode titles to improve your podcast discoverability and get more listeners.

From leveraging resources like Chat GPT to non-designer design tips, there are easy ways to make small tweaks to make a big impact.

...


3 Creative Decisions That Dictate Your Show's Success… or Failure
#13
03/26/2024

How long should your episodes be? What’s the best format for growth? Plus... the single most important decision you can make if you want to grow. 

Before you launch a new show, you have to make a number of creative decisions that set the course of your show. 

Will you do an interview, solo, or co-hosted show? How long should your episodes be? How often will you release new episodes? And who is this actually for? 

These structural decisions tend to get made once, sometimes without much thoughts… but they cast a long sh...