SEO for Established Entrepreneurs: The Basic B
As an established entrepreneur, you find yourself “stuck” relying on social media as your main marketing strategy. Whether you love or hate social media, I’ve got news for you… There’s a better, more sustainable way to market your business—using SEO!This show delivers actionable tips to help you maximize your marketing efforts, attract more of those warm-to-hot leads, & (finally) get your questions about SEO answered!We’ll cover questions like:How does improving SEO help me get found online?How often should I update my SEO strategy?How do I know my SEO strategy is working?How frequently do...
My First In-Person SEO Workshop—Mastermind Retreat Recap
Tears, Triumphs, & Teaching My Very First In-Person SEO Workshop
I just got back from the most incredible mastermind retreat (hosted by none other than Megan Yelaney in Piermont, New York)—and I have SO much to share with you! Between the tears, the breakthroughs, & my first in-person SEO workshop, this week was everything.
In this episode, I'm giving you a full BTS look at what we covered in that 90-minute workshop—because honestly? The stuff that came up is stuff YOU need to hear, too!
Grab a notebook & press play ▶️
→ <...
The 3-Step Process I’m Following to Get Found on Google
Colie James flipped the script & interviewed ME on my own podcast—and honestly?! It might be one of the most real conversations I've had about SEO, business growth, & doing the work I tell everyone else to do (but haven't always done myself 😬).
We're celebrating 5 years of SEO being a game-changer in my business & life. In this episode, Colie & I get into the messy, honest, exciting truth of what it actually looks like to build a business on SEO—including the parts I'm still figuring out!
You’ll even hear a sneak peek at a new off...
Optimize Your Core Website Pages—NO Keyword Research Required
One thing I see too often in my work as a Lead Gen Strategist & SEO Coach are missed SEO opportunities.
Everything from social media bios without a keyword, headshots that aren’t titled appropriately, & blog posts with no focus keyword.
But the worst offender is the one I’m guiding you through today.
→ Ineffective (or missing) on-page SEO strategies for your “core website pages.”
In this episode, you’ll discover what your 7 “core website pages” are, the 3 easiest SEO strategy pieces to optimize for each page...
Blogging isn’t Dead—You’ve Been Doing it Wrong
“A blog that gets you found online gets you PAID.”
I have a MAJOR announcement: Blogging isn’t dead! You’ve just been doing it wrong.
Not only is blogging NOT dead, it can actually make you money—IF you do it correctly.
A blog full of only “how to” articles is a really bad blogging strategy…
Because blogs can be—should be—SO much more.
Your blogs are part of your SEO strategy. They should be getting you found AND booked...
SEO Best Practice #5: Meta Descriptions 📲
As an SEO copywriter & strategist, there’s a tight rope of copywriting best practices and SEO best practices that I know and am particularly skilled in helping you walk. Meta descriptions are one of those elements.
You may not know what a “meta description” is called, but I guarantee you know what it is.
You’ve seen it before in the wild—follow me...
→ You go to Google
→ You type something in the search bar
→ You hit enter & see all those websites & blogs
The couple of grey sentences is call...
Substack ain’t it—Not if You Want to Get Started with SEO
“There's a very strategic, super simple way to approach blogs on your website that allows you to be creative AND get found in the process.”
I’ve got a bone to pick with Substack.
Well… not with Substack, but with the stupid Substack craze that’s going on right now.
Everyone—maybe you—is losing their ever loving mind over this platform.
I get it, but there are some yellow flags that are obvious to me as an SEO expert.
Specifically SEO pitfalls that you’ll want to consider IF y...
I Ignored My Own SEO—Here’s How I’m Fixing It
“I prioritized client work, and my SEO strategy paid the price.”
It's probably surprising that an SEO would ignore her own SEO, but here we are.
And you know what? There's that saying about cobbler's kids, and I just keep seeing how true that is.
You're really skilled in XYZ and you help your clients with that, but then 9 times out of 10, it happens to be a hot mess express on the back end of your own business.
The great news is that hope is NOT lost! There’s a way...
Fix Your Lead Gen Problem with SEO in 4 Steps
“Has anyone ever used a lead gen specialist?”
This week in one of the groups I’m a member of, someone asked that question. And let me tell you—I could not respond fast enough. That's literally what I do.
I mean, how many times have you heard me say SEO is the easiest way to bring in new leads consistently? A lot!
I shared some advice with her so she can get more people coming to her new lead magnet, which is really what her question was all...
SEO and Website Design Are Sisters, NOT Frenemies
After 7 years of running a referral-based business, Brand & Squarespace Website Designer Jena Thielges decided to explore SEO as a more sustainable marketing strategy.
Constantly showing up on social media was just NOT it.
Even though she had “low-key studied SEO for years,” it wasn’t until she implemented a clear strategy that everything started clicking.
And leading to keyword rankings & even new clients! 🎉
As you’ll hear in this latest case study interview…
It’s never too late to start SEO!
The right...
The SEO Shift Every Podcaster (*and* Business Owner) Needs
Liz Chapman was already super familiar with SEO—for podcasts.
She’s a podcast manager (and a wickedly good launch strategist!) who happened to fall into the trap that SO many of us service providers do.
Y’know… prioritizing everyone else's businesses while watching yours slip further & further down the “To Do” list. 👀
Enough was enough! She was ready to focus on her own business growth—and she knew that needed to include SEO.
Liz is another recent SEO & Grow graduate (my 3-month group...
SEO & Keyword Research: The Ultimate Confidence Booster
As a money coach, the foundational pieces are VERY important to Dalene Higgins.
She supports people with their financial foundations, and when it came time to focus on her SEO foundations—she knew just who to go to!
(Me! She came to me. 🤭)
Dalene is one of the recent SEO & Grow graduates (my 3-month group coaching program). And we chatted recently about her experience!
Discover everything from how she first heard about me to what she started optimizing for SEO first to why in the world she updated her SEO st...
How to Love Intentionally as an Entrepreneur Couple
We’re deviating a bit from the normal conversations that focus specifically on SEO. But… you’re a whole human. And part of that is made up of your professional life & strategies. The other part is your personal life & fulfillment.
As Angela shares—
“It's great to build a business, but you don't want it to be at the expense of your relationship and your personal life.”
I mean, exactly! So then the age-old question comes up… is it even possible to have both a thriving professional AND personal life?
James has this...
No Such Thing as “Ready”: BTS of Julia’s Mini SEO Audit
There are various hesitations that show up when a business owner is thinking about doing SEO, but isn’t quite ready to do so.
Time, money, and…
Not feeling “ready.” 👀
I hate to break it to you—but there is no such thing as “ready” when it comes to SEO.
There’s having a website that’s set up to work for you and… not.
I have this conversation a lot, so I know it’s an important thing to speak...
How to Create a Case Study Blog Post (w/ SEO)
“If you’ve got a blog post that’s optimized with SEO to basically raise your virtual hand FOR YOU, then your client success story can show up whenever, wherever, for whoever is looking for it!”
That is the power of an SEO optimized case study!
Which is surprisingly easy to create—you’ve just got to know what to include, how to organize it, & why SEO is a critical component to a high-converting case study.
And that just so happens to be exactly what I’m walking...
SEO Q+A: Blogging, Coaching, & Podcast Guesting
Questions like “can SEO help me rank in a way that helps business growth?” & “am I allowed to blog about a podcast interview?” & “can I make this headline better to make the Google gods happy?” come up all the time in my conversations! And I want you to hear the answers, too.
I’ve had no less than 16 calls since the start of 2026—and while this introvert may be melting, it’s all going to your benefit!
I had so many actual questions asked by actual entrepreneurs just...
How SEO Actually *Helped* Erin Rewrite Her Website Copy
“I actually wasn't even thinking about SEO until I ran across your profile. I thought—this is what I need to make my website findable!”
If you’re feeling like Instagram is completely overwhelming & unpredictable for business marketing… you’re not alone!
You met Erin in a recent case study mashup episode, but there was, of course, more to share! So today, you’re getting the FULL conversation with Online Mat Pilates Instructor, Erin Wilson.
Erin, like several other SEO & Grow students, opted to rewrite her...
Top 5 Lies About Blogging & SEO: EXPOSED 🔎
Let’s get right to it because—we desperately need to talk about blogging.
Specifically SEO and blogging and how they can benefit your business (much more than social media marketing!).
Look—I know (and I continue to see it on Threads) that there are LOTS of questions/doubts/thoughts/concerns you have about the topic.
That’s totally fair. Despite the fact that it’s been around for years, there are still a lot of unknowns about the strategy because
Your 2026 Lead Gen Strategy: 5 Diff Ways to Get Found by SEO
I love a fresh start, a clean slate, & I’m a huge fan of the start of a new year. If that’s not your vibe—still love ya! And…
I’ve got a great episode that’s perfect for the new year, or really anytime you’re looking for what to do next with SEO.
→ 5 things you can do with SEO to help you get found online in 2026.
There’s a little bit of everything in here—quick tasks, a little more time consuming tasks, things for po...
3 Steps to Get Found on Google (NO Posting on Social for Sales Req’d)
If you’ve been with me & the podcast through 2025, you might’ve noticed this shift—I’ve gotten really clear on what the process is that I take my clients through, the results they get, AND just how quickly this process works.
And today? We’re digging in deeper so I can show you the exact 3 steps my clients & I are taking to get found on Google—ZERO posting on social required!
Remember → DM me “SEO” to see which is the best fit for you & your needs! (You’re not locked into anyt...
Why SEO & Grow Students are FINALLY Getting Leads from Google
In SEO & Grow 🌱, I get to work closely with business owners to help them understand, implement, and learn how to maintain their SEO, so it can actually be that sustainable marketing strategy it's built to be.
I really love teaching! It's the biggest reason why I started this SEO group coaching program.
And the peeps in the program? They ask really good questions. In this episode, I'm sharing some of the questions and answers with you so you can get a t...
SEO Best Practice #4: Use Headings to Get Found via AI Search 🔍
I hate to break it to you, but… you’ve been doing headlines all wrong. ❌
I know we tend to go vague with our headings & use them almost as a throw away in copywriting, but this is NOT the place to do either of those things!
Headings don’t just matter on blog posts—they matter on main website pages, too. Think: Home, About, Services... even your Freebie pages, Sales pages, & other Landing pages.
Those cute lil robots 🤖 that scour the internet when someone asks a question in Google or...
Follow This 3-Step SEO Framework to Get Found on Google
You may or may not be aware that I also have a private SEO podcast. But I want to change that, so I’m sharing the first episode here on The Basic B podcast!
Whether you enter my world for DFY SEO support or mentorship or DIY help—these are the exact steps I’ll be taking you through.
In this episode, discover my unique 3-phase approach to SEO, how it works, & the benefits of SEO my clients have experienced in 2025 and are taking with them i...
Live SEO Coaching in the Midst of a Pivot w/ Donna Piper
“I have this paralysis when I have to commit to these words.”
My friend, Donna Piper shared that^^ and it’s why I asked her to come back on the podcast!
This is a Q+A / Hot Seat type of episode where we take a look at Donna’s website. I point out opportunities I notice & share what she could do to take advantage of them—and—answer her questions along the way.
We stop to review her:
-Home page
-Blog page
-Podcast page
I...
SEO Client Success Story: Leadership Coach, Michelle Pollack
"I haven’t had a whole lot of people randomly find me on the internet up to this point. But now, this is really a possibility.”
Entering the world of SEO can be a shock to the system—especially if your journey begins by realizing your website is ranking for… what?! 👀
You met Michelle in the recent case study mashup episode, but there was so much more to share with you! So today, you’re getting the FULL conversation with Executive Leadership Coach, Michelle Pollack.
And I’ve even added i...
SEO for Astrology Seasons: Libra | Scorpio | Sagittarius
I’ve returned with another SEO for different astrology seasons episode! You’ve seen the shorter versions in Instagram posts, but these episodes allow me to dive deeper with you.
In these SEO-meets-astrology episodes I’m focusing on:
What season we’re in according to astrologyThe main themes at playAnd most importantly—how you can maximize these moments as an entrepreneur with a focus on your SEOFor this episode, we’re exploring the “last set” of astrology signs for the calendar year, if you will. That includes: Libra, Scorpio, & Sagittarius.
You’ll get...
SEO & Grow 🌱 Case Study Interview: Dr Cecily Moore
“I feel like a savvier business owner because of SEO.”
If you:
Consider yourself a chronic learnerHave ADHD or even ADHD tendenciesFeel like you already have a lot of balls in the airAND have been burned before by service providersWonder if programs actually deliver on what they say they willWant to feel like a savvier business owner who makes strategic investmentsAre ready to tighten things up & get serious with your business…this episode is for YOU!
You met Dr Cecily in last week’s case study mashup e...
SEO & Grow 🌱 Case Study & Testimonial Mashup
Welcome to the Case Study Mashup Episode!
I could obvs talk ALL day long about this program, but things hit different when you hear from actual humans who went through the experience.
There’s a mixture of stories & insights from some of those who went through this last round of SEO & Grow. We had all kinds of entrepreneurs… coaches, photographers, therapists, astrologers, herbalists, bookkeepers, copywriters, & more!
You’ll meet someone who has ADHD, someone who’s a teacher, someone who went through this program with her assistant, a couple people who felt SO...
Google Me, Baby! 3-Day SEO Series Recap
“I made this entire series very action-oriented because I want you to see that you CAN do SEO!”
With the right, results-producing process AND a guide who speaks your language, SEO is a very doable & impactful marketing strategy for your business—and your life.
I’m coming to you fresh off the 3-day SEO series Google Me, Baby!, THE place to start to get SEO off your someday list, simplify SEO, & learn how to get leads straight from Google.
It was SUCH a blast & I want to make sure...
Google Me, Baby! [Day 3 Audio Experience]
📲 Text me! (Add your email or IG handle in the message if you want a response 😉)
Welcome to the 🆓 3-day SEO series: Google Me, Baby!
THE place to start to get SEO off your someday list, actually simplify SEO, & learn how to get leads straight from Google.
In this call we:➡️ discover what it actually takes to get leads with SEO➡️ build your SIMPLE 3-part monthly SEO maintenance plan➡️ see how you can take what you’ve learned & put it into action
———
The next round of SEO & Grow 🌱 starts November 5th! S...
Google Me, Baby! [Day 2 Audio Experience]
📲 Text me! (Add your email or IG handle in the message if you want a response 😉)
Welcome to the 🆓 3-day SEO series: Google Me, Baby!
THE place to start to get SEO off your someday list, actually simplify SEO, & learn how to get leads straight from Google.
In this call we:
➡️ identify the “SEO spots” on your website
➡️ discover the secret to SEO-ifying social profiles
➡️ learn the #1 mistake to avoid with SEO optimization
———
The next round of SEO & Grow 🌱 starts November 5th! Secure a spot here:👉 https://b...
Google Me, Baby! [Day 1 Audio Experience]
📲 Text me! (Add your email or IG handle in the message if you want a response 😉)
Welcome to the 🆓 3-day SEO series: Google Me, Baby!
THE place to start to get SEO off your someday list, actually simplify SEO, & learn how to get leads straight from Google.
In this call we:
➡️ walk through a SIMPLE 3-step website SEO audit
➡️ understand why you’re not getting found on Google—yet
➡️ share the b-a-s-i-c-s of keyword research everyone can master
———
The next round of SEO & Grow 🌱 starts November 5th! Sec...
SEO Q+A :: Get Good Leads and What to Optimize on Websites
I’m back with another very popular Q+A episode. This is where I pull Q’s I’ve been answering in Voxer/DMs/coaching calls/emails & answer them for the whole class!
If you like this type of question-answer situation & you want to do this in a 1:1 or even a group capacity, take a look at my SEO Strategy Session for 1:1 or explore SEO & Grow 🌱 (enrolling for Nov) for the group vibes.
Get the full show notes here!
Ask your own question!
👉 Send...
The Energetics & Intention Behind Your SEO Strategy
I’m going to throw you for a loop today. Instead of focusing so hard on strategy, I’m shining a light on a less tangible but equally as important aspect—the energetics of SEO.
No one is talking about this! Yet it plays such an important role in SEO actually being an effective strategy for you.
2025 has truly been my year to come out of the spiritual closet! And that includes 1. becoming aware of the energetics of SEO & 2. figuring out how to talk a...
Podcast SEO Tips to Bring in the Leads & Boost Downloads
“SEO (even for podcasts) is about being intentional. You don’t have to overcomplicate it—just start with clear titles and consistent keywords.”
Podcast SEO is the difference between your show being buried in the archives or becoming the go-to resource your audience finds week after week.
Even more surprising is the fact that it 1. doesn’t take that much extra effort to optimize an episode & 2. how quickly SEO works for podcast episodes. (I’m talking days or weeks—not months or years.)
For the first time, I’m sharing an episode where I w...
BTS Peek at SEO & Grow: My 3-mo. Group Coaching Program
We’re entering the final phase of SEO & Grow—my 3 month group coaching program for entrepreneurs who are ready to stop relying on Instagram for leads—and I want to take you BTS.
I’ve got a few lessons I’ve already learned, tweaks I’ve made to the program, & aha’s from the business owners in the group!
In this episode, you’ll learn what we’ve already done, upcoming tasks, & what surprised these business owners the most about SEO.
Get the full show notes here!
SEO...
Importance & Benefits of Image Optimization (with Tutorial)
I find myself constantly answering this question: “Is it actually that important to optimize images?”
This is something that comes up in coaching conversations, DMs, & especially anytime I talk with photographers.
And while I haven’t always been the best at putting this into practice myself—so YES you will see places where I’ve made mistakes—taking the time to optimize your images can GREATLY impact your business.
In this episode, I’m going to get into all the ways image optimization can support your business, as well as what...
Entrepreneurship as a Healing Journey w/ Amy Babish
Entrepreneurship is actually this healing journey that we’ve signed up for—whether we knew it at the time or not! Very personal—let’s call them challenges—play out in sometimes very intense ways in our businesses. Maybe months with 0 new clients or a flopped launch or nightmare clients who do sign on. (Yikes!)
Being a business owner brings things up that we’re able to work through & actually clear. And Amy has helped me discover a really powerful way to do just that. Plus having her on the show gives me an amazing o...
SEO Best Practice #3: Start SEO Before You Feel “Ready”
You may know I’m in the middle of running my 3-month group coaching program—SEO & Grow. I’m also just getting started with my 6-week mentorship, SEO Foundations. And I’m already noticing themes popping up—in my DMs and in these programs.
And like the good Brittany that I am, once I connect the dots, I’ve got to spread the word & point out not only patterns that YOU may also be getting caught up in, but also what to do about it (because we’re solution-oriented around here 🤓).
With that—we’re diving into th...
SEO Q+A :: Podcasts, Websites, Images, Authors, & More!
Whether you’re newer to SEO or it feels a little old hat by now, it’s never a bad time to brush up on the basics! And what better way to do that than with a good ol’ Q+A episode?
In this solo episode, I’m pulling questions out of my DMs, emails, & group coaching calls so I can share these insights & tips with you, too!
Tune in, take notes, & return to this episode whenever you need 😉
→ Get the full show notes here!<...
SEO Tips to Show up in AI Search Results | Nina Clapperton [Pt 2]
“We’re not just doing this for sh*ts & giggles—we’re doing this to actually make money in our businesses.”
Nina Clapperton, a fellow SEO specialist and Thriend of mine (translation: we met on Threads), is baaaack!
———
If you haven’t listened to Part 1 of our conversation, you’re gonna want to do that first! We recorded this in one go, so it will make much more sense with both parts. 😉
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We're digging even deeper into all things AI, SEO, & content creation.
You’ll discover our favorite tools...
