SEO for Established Entrepreneurs: The Basic B
As an established entrepreneur, you find yourself “stuck” relying on social media as your main marketing strategy. Whether you love or hate social media, I’ve got news for you… There’s a better, more sustainable way to market your business—using SEO!This show delivers actionable tips to help you maximize your marketing efforts, attract more of those warm-to-hot leads, & (finally) get your questions about SEO answered!We’ll cover questions like:How does improving SEO help me get found online?How often should I update my SEO strategy?How do I know my SEO strategy is working?How frequently do...
Google Me, Baby! [Day 3 Audio Experience]
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Welcome to the 🆓 3-day SEO series: Google Me, Baby!
THE place to start to get SEO off your someday list, actually simplify SEO, & learn how to get leads straight from Google.
In this call we:➡️ discover what it actually takes to get leads with SEO➡️ build your SIMPLE 3-part monthly SEO maintenance plan➡️ see how you can take what you’ve learned & put it into action
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The next round of SEO & Grow 🌱 starts November 5th! S...
Google Me, Baby! [Day 2 Audio Experience]
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Welcome to the 🆓 3-day SEO series: Google Me, Baby!
THE place to start to get SEO off your someday list, actually simplify SEO, & learn how to get leads straight from Google.
In this call we:
➡️ identify the “SEO spots” on your website
➡️ discover the secret to SEO-ifying social profiles
➡️ learn the #1 mistake to avoid with SEO optimization
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The next round of SEO & Grow 🌱 starts November 5th! Secure a spot here:👉 https://b...
Google Me, Baby! [Day 1 Audio Experience]
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Welcome to the 🆓 3-day SEO series: Google Me, Baby!
THE place to start to get SEO off your someday list, actually simplify SEO, & learn how to get leads straight from Google.
In this call we:
➡️ walk through a SIMPLE 3-step website SEO audit
➡️ understand why you’re not getting found on Google—yet
➡️ share the b-a-s-i-c-s of keyword research everyone can master
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The next round of SEO & Grow 🌱 starts November 5th! Sec...
SEO Q+A :: Get Good Leads and What to Optimize on Websites
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I’m back with another very popular Q+A episode. This is where I pull Q’s I’ve been answering in Voxer/DMs/coaching calls/emails & answer them for the whole class!
If you like this type of question-answer situation & you want to do this in a 1:1 or even a group capacity, take a look at my SEO Strategy Session for 1:1 or explore SEO & Grow 🌱 (enrolling for Nov) for the group vibes.
Get the...
The Energetics & Intention Behind Your SEO Strategy
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I’m going to throw you for a loop today. Instead of focusing so hard on strategy, I’m shining a light on a less tangible but equally as important aspect—the energetics of SEO.
No one is talking about this! Yet it plays such an important role in SEO actually being an effective strategy for you.
2025 has truly been my year to come out of the spiri...
Podcast SEO Tips to Bring in the Leads & Boost Downloads
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“SEO (even for podcasts) is about being intentional. You don’t have to overcomplicate it—just start with clear titles and consistent keywords.”
Podcast SEO is the difference between your show being buried in the archives or becoming the go-to resource your audience finds week after week.
Even more surprising is the fact that it 1. doesn’t take that much extra effort to optimize an episode & 2. how quickly SEO works for podcast episodes. (I’m talking days or wee...
BTS Peek at SEO & Grow: My 3-mo. Group Coaching Program
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We’re entering the final phase of SEO & Grow—my 3 month group coaching program for entrepreneurs who are ready to stop relying on Instagram for leads—and I want to take you BTS.
I’ve got a few lessons I’ve already learned, tweaks I’ve made to the program, & aha’s from the business owners in the group!
In this episode, you’ll learn what we’ve already done, upcoming tasks, & what surprised these business owners the most about SEO...
Importance & Benefits of Image Optimization (with Tutorial)
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I find myself constantly answering this question: “Is it actually that important to optimize images?”
This is something that comes up in coaching conversations, DMs, & especially anytime I talk with photographers.
And while I haven’t always been the best at putting this into practice myself—so YES you will see places where I’ve made mistakes—taking the time to optimize your images can GREATLY impact your business.
In this episode, I’...
Entrepreneurship as a Healing Journey w/ Amy Babish
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Entrepreneurship is actually this healing journey that we’ve signed up for—whether we knew it at the time or not! Very personal—let’s call them challenges—play out in sometimes very intense ways in our businesses. Maybe months with 0 new clients or a flopped launch or nightmare clients who do sign on. (Yikes!)
Being a business owner brings things up that we’re able to work through & actually clear. And Amy has helped me discover a really...
SEO Best Practice #3: Start SEO Before You Feel “Ready”
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You may know I’m in the middle of running my 3-month group coaching program—SEO & Grow. I’m also just getting started with my 6-week mentorship, SEO Foundations. And I’m already noticing themes popping up—in my DMs and in these programs.
And like the good Brittany that I am, once I connect the dots, I’ve got to spread the word & point out not only patterns that YOU may also be getting caught up in, but also what to do...
SEO Q+A :: Podcasts, Websites, Images, Authors, & More!
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Whether you’re newer to SEO or it feels a little old hat by now, it’s never a bad time to brush up on the basics! And what better way to do that than with a good ol’ Q+A episode?
In this solo episode, I’m pulling questions out of my DMs, emails, & group coaching calls so I can share these insights & tips with you, too!
Tune in, take notes, & retur...
AI SEO Optimization & Content Creation w/ Nina Clapperton
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“We’re not just doing this for sh*ts & giggles—we’re doing this to actually make money in our businesses.”
Nina Clapperton, a fellow SEO specialist and Thriend of mine (translation: we met on Threads), is baaaack!
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If you haven’t listened to Part 1 of our conversation, you’re gonna want to do that first! We recorded this in one go, so it will make much more sense with both parts. 😉
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We're digging even deeper into...
Hidden Benefits of AI + SEO w/ Nina Clapperton
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“Even someone at Google said, ‘it’s just SEO to get into AI overviews…’”
Today I'm joined by Nina Clapperton, a fellow SEO specialist and Thriend of mine. Yes—translation—we met on threads.
We're talking about AI, SEO, all the things. Because AI is going nowhere. We know that. That has been clearly established.
But if you're hearing or seeing AIO, AEO, SGE, GEO—all these other acronyms & you're feeling confused… maybe even a lit...
SEO for Astrology Seasons: Cancer | Leo | Virgo
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We know I’m a HUGE fan of not relying on the ‘gram, but that doesn’t mean I’m not over there actually having fun. Because I am!
One of the things I’ve been doing this year is… playing around with astrology posts.
Shockingly, people are eating them up! So I’m bringing the content to you here, but in an expanded version.
Specifically… I’m talking about the SEO for different astrology s...
How to Know if SEO is Actually Helping Your Podcast Grow
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I joke that I live in my Instagram DMs, but… I really do! And I get to answer questions like this one from Anne about my Podcast SEO Download:
“How will I know if SEO is actually helping the podcast? How will I know it’s working?”
Which brings me to today’s episode. I’m sharing the bonus lesson I just recorded to include in the Podcast SEO Download.
You can actually hear what the teac...
Pinterest & SEO (with a side of AI) w/ Meagan Williamson
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In the age of AI, I’ve seen far too many entrepreneurs start to doubt if what they have to say is worth sharing.
If that’s you—this conversation with Meagan Williamson is a MUST listen.
Yes, there’s a strong focus on Pinterest in this episode, but it’s packed with advice on why you need not be scared or intimidated because AI’s on the scene.
You’ll also disc...
SEO Best Practice #2: Create Content 📝
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We need to talk about 2 tiny emotionally-packed words: Content Creation
When I first started doing SEO for people, I knew I wanted them to have their website SEO solid, AND I knew it was important for them to create content like blog posts on their website.
But I was so eager for them to “do” any kind of SEO that I wasn’t focused on a streamlined approach. Things have changed. Now I see how critical it i...
Q+A: SEO & Grow Group Coaching Program
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Your questions—answered ✅
I’ve been having SO many good conversations where I’ve been asked some amazing questions. So of course, I want to bring that over to the podcast as well!
In this solo episode, I’m sharing questions I’m being asked about my SEO & Grow 🌱 group coaching program that’s currently enrolling.
You’ll hear my responses to questions like:
“How is this program structured?”...Success with SEO in 2025 [Workshop Audio Experience]
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Tune in to the 🆓 SEO Workshop! The focus: help you better understand SEO & see how it’s possible to easily get new leads, 4x podcast downloads, & increase your income …when you lean into a strong SEO marketing strategy!
This workshop:
⭐️ Reviews my proven 3-step approach to SEO
⭐️ Reveals & breaks down recent client SEO successes
⭐️ Covers common SEO mistakes entrepreneurs make (+ fixes)
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The next round of SEO & Grow...
How a Google Business Profile Supports SEO w/ Lydia Fine
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Raise your hand if you claimed your Google Business Profile, filled it out once, and never looked at it again. (Yeah… same.)
In this episode, I’m joined by Lydia Fine, a marketing strategist and photographer who gets it. We’re diving deep into why this free tool is wildly underrated—and how it’s becoming even more important with the rise of AI search!
If you’ve ever set it and...
SEO & Grow Group Coaching Program Tour
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I can’t believe it but as I record this episode, SEO Foundations is almost over. There’s only 1 more week to go! We’ve covered keyword research, how to use keywords, how to optimize content for SEO, how (and why) to do link building, finding & fixing SEO errors, & our last week is all about tracking metrics.
These entrepreneurs have learned SO much! AND… a few of them have already secured their spots in SEO & Grow 🌱. Which i...
Financial Self-Care for Entrepreneurs w/ Lindsey Konchar
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It’s so easy to keep avoiding money, but when you start taking care of yourself by focusing on your money—your whole life changes!
I’ve lived it (am still living it, if I’m being honest). And this is something my guest today also knows intimately.
Meet: Lindsey Konchar. AKA: Financial Therapist Lindsey—who has this interesting concept of “financial self-care” that we’re diving into today.
In this episode, you’ll discov...
SEO Best Practice #1: Give It Time ⏰
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Feeling like your SEO just isn’t working? You’re not alone, and it’s likely NOT because you’re doing it wrong.
SEO takes time, strategy, & a plan that actually supports your business goals (not just a random list of keywords).
In this episode, I’m breaking down the top SEO mistake I see business owners making, like constantly changing URL slugs or ghosting your blog—and what to do instead.
If you’re ready for l...
Everyone’s Leaving Instagram—Now is the Time to do SEO
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While me saying that “everyone is leaving Instagram” might sound dramatic… I’m seeing this play out with business owners & potential clients.
People are TIRED of social media. But when that’s all you’ve ever focused on for marketing your business, what are you supposed to do?
Fear not, friend! Here’s what’s happening, what you can do about it, & what to expect once you make those changes!
Related Episodes:
Courtney Consi...
EFT Tapping Technique for Perfectionism w/ Jacqui Acree
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Many entrepreneurs fall into the categories of “high-achiever” or “perfectionist.” I 1000% do! And one beautiful Fall day when I was doing a 1:1 EFT tapping session with my friend, I said something about being a “recovering perfectionist.”
That statement cracked open a whole conversation! And it’s one I want to make sure you hear. Which is why I’ve invited my friend & EFT practitioner, Jacqui Acree, to join me for this podcast episode.
In this episode, you’ll discover the 5 t...
Why Story = Sales w/ Megan Yelaney
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Story is THE thing that gives you content that leads to conversions—NOT just conversations. (Read that again)
It’s such an ego boost to be called “inspirational”—but inspiration doesn’t pay the bills.
Sharing your story, building instant trust, & establishing your expertise quickly—that’s what generates leads!
And that’s what leads to sales, friend!
For this hugely impactful topic, Meg Yelaney is baaaaack!
Take us for a walk or pop us...
Consistent Leads With SEO—Despite Being Sick For 3 Months
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What would happen to your business if you were sick with illness after illness for months in a row? Well… Courtney didn’t get to answer that question before it actually happened to her Q1 of this year.
But! She magically had 1:1 coaching clients continuing to find her for those 3 months. Wanna guess why that was? Yep! SEO.
SEO can be your support system that continues to market your business for you—but you have...
My SEO Approach: The SEO & Grow Method
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I don’t care who you are! If you’re a business owner entering my world for SEO support—you’re going to follow the same path that all my clients & students have taken.
Because The SEO & Grow Method works! It’s exactly why my clients have 5x’d their podcast downloads, increased their traffic to 16k visits per month, gotten consistent leads while they’ve been sick for the fi...
Celebrating 100 Episodes 🎉 w/ My Podcast Producer, Leah Bryant
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For the 100th episode of The Basic B Podcast, I wanted to have a conversation about everything that’s gone into this podcast and what I’m seeing work for podcasts in general. There was literally no better person to bring on for this interview than Leah Bryant—the production ninja behind The Basic B podcast!
Leah makes me AND my guests sound good, brings my last-minute ideas to life, & is always sharing her wealth of podcasting knowledge with me. This con...
A Content Repurposing Strategy for SEO w/ Krystle Straub
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Content repurposing has gotten lots of praise, while simultaneously being extremely misunderstood. It’s not simply copy+pasting the same thing from this platform to that. But… how can solopreneurs create content in the first place then repurpose it to ALL the places without losing their minds or spending thousands of dollars on coffee?
Krystle Straub is here to spill all the secrets! After I saw her po...
Should You Switch From HoneyBook to Dubsado? w/ Colie James
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In late 2024, HoneyBook shook the world of many entrepreneurs—yours truly included—when they announced a rather hefty price increase.
That got me thinking… is HoneyBook really providing what I need from a CRM?
Almost instantly, I found myself in the Voxer streets with my business systems strategist bestie, Colie James.
We decided to move everything she’d worked so hard to create in HoneyBook over to Dubsado. But don’t assume that means that’...
Simple Businesses Despite Busy Brains w/ Diann Wingert
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Having too many ideas & a busy brain is a burden. And entrepreneurs know this all too well.
The idea hits you & you immediately want to act on it!
But that’s just not sustainable especially for anyone who’s a solopreneur. So… what can you do instead?
Diann Wingert, host of the ADHD-ish Podcast, joins me for an enlightening conversation! I was fortunate enough to be a guest on her podcast, & we knew we ha...
Walkthrough: SEO Foundations Mentorship
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I know that you know that what you really want is to have clients flocking to your website without needing to constantly post on social media. And I also know the thing that will easily get you there and leave a smile on your face…
SEO Foundations ⛰️ is the 5-week mentorship experience for entrepreneurs who want to bring in new leads—without burning out on social media.
This SEO mentorship exp...
SEO Tools & Mindset Tips for Entrepreneurs w/ Matt Diamante
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There are loads of SEO tools out on the interwebs. But which ones does a small business owner really need to invest in?
And what advice can the experts share with you when it comes to those mentally challenging days—in business and with SEO? (Spoiler: plenty!)
It’s been a year since Matt Diamante was on the podcast! To say we’re pump...
Marketing Ecosystems for Sustainable Growth w/ Mallory Musante
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If you’ve been dreaming of a marketing brain you could borrow for your business, you’re in luck! Mallory Musante is a Fractional CFO dedicated to helping businesses grow through data-driven, research-backed marketing. (She also happens to be my first IRL friend in Connecticut!)
In our first ever video chat, we break down the big topic of creating a simple marketing ecosystem that supports sustainable business growth. Mallory shares the...
Boost Productivity by Seeking Support w/ Meridith McCarty
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Your daily/weekly plan as an entrepreneur is very similar to a blog outline—hear me out! It gives you a starting point. But one that can ebb & flow with you.
Because let’s be real—plans change. Outlines shift. Life happens. And nothing will keep that from happening.
Meridith McCarty joins me for this episode of The Basic B Podcast where we get into everything time management, planning, & productivity for business owners.<...
Jordan Gill: Experimentation as an Entrepreneur
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Entrepreneurship is a wild ride! One shock you get time & time again are the personal things that greatly impact your business. Could include, but not limited to: fear of judgement, chronic illness, & perfectionism.
Those are just a few of the things Jordan Gill shared about on today’s episode. The throughline? Experimenting out loud as an entrepreneur. Opening yourself up to experimentation can actually be so supportive in each of the above scenarios—it can hel...
Digital Communications Etiquette w/ Michelle A. Whyte
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If you’ve ever wondered how you could be handling communication better—listen up! Michelle A. Whyte joins me for a deep dive into communication styles, how etiquette has evolved with technology, what capacity has to do with etiquette, & why you must take it professionally before taking it personally.
This episode is jam packed! We touch on everything from networking events to DMs to emails to autoresponders and so much more. Want a little sne...
Storytelling on LinkedIn w/ Tania Bhattacharyya
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Ever thought about sharing more stories on LinkedIn? I know—it can sound almost counterintuitive to think of bringing personality to a platform that’s thought of as “boring,” “professional,” even “stuffy.” Newsflash! LinkedIn isn’t just a place recruiters go to post open jobs.
Tania Bhattacharyya is here to spill storytelling best practices for LinkedIn! In this episode, you’ll hear what drew her to the platform in the first place, how storytelling on LinkedIn transformed her business, & the most doabl...
Marketing Strategies for Authors w/ Penn Cole
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Growing up, most of my friends were found between the crisp pages of a new book. I moved. A lot. But my friends always got to go with me.
Now, as an adult, I still find myself pulled into different worlds & connecting with characters who feel like family.
Which is why I squealed with joy when Penn Cole said she’d join me for this podcast conversation! And yet—we kept it 99% about book marketing for authors.<...
