AMA Marketing / And with Bennie F. Johnson

Dr. Vanitha Swaminathan, Thomas Marshall Professor of Marketing and Associate Dean for Research and Strategic Initiatives at the University of Pittsburgh joins AMA’s Bennie F. Johnson to talk about AMA connection points, the transformation of technology and marketing, and the need to retain consumer trust.

Kerel Cooper, Chief Marketing Officer at MarketCast joins AMA’s Bennie F. Johnson to talk about thinking about the business holistically, creating enablement for team members, and building from a place of empathy.

Dr. Denise Gravatt, Director of Marketing for Nonprofits First and Marketing Instructor for the College of Business at Florida Atlantic University and Arielle C. Baril, the Founder and Creative Director of Rielli, join AMA’s Bennie F. Johnson to talk about being authentic, showing up for yourself, becoming the entrepreneur of your own dreams.

Michael Vajda, President & Managing Director for Elevate Global's North American Operations joins AMA’s Bennie F. Johnson to talk about the human connection, the need to create memories and experiences for consumers, and how we learn more from our mistakes.

John Cardone, Vice President of Marketing and Communications at Carlow University joins AMA’s Bennie F. Johnson to talk about the importance of telling the unforgettable story, having consistency and belief in your mission, and being true to the brand.

Sean Greenwood, Vice President of Public Relations for Ben & Jerry's joins AMA’s Bennie F. Johnson to talk about understanding your business’s commitment to the community, finding joy in our work, and letting your heart be part of the equation.

Emily Mazreku, Director of Marketing Strategy at Breakthrough T1D joins AMA’s Bennie F. Johnson to talk about the full circle moments in our work, creating and holding space for our community, and the need to challenge what we see.

Ulli Appelbaum, Founder of First The Trousers Then The Shoes joins AMA’s Bennie F. Johnson to talk about the value of marketing fundamentals, the need for empathy, and how we build brand memories and identities.

Susan Westwater, Co-Founder of Pragmatic Digital joins AMA’s Bennie F. Johnson to talk about the importance of experimentation, why we should look to the future, and learning to navigate the disruption in our industry.

Daniel Khabie, Co-Founder of Court Avenue, joins AMA’s Bennie F. Johnson to talk about collecting journeys and stories, why we should all be living as innovators, and why being uncomfortable and asking questions makes us better.

Chris Epple, Vice President of Marketing for Harman, joins AMA's CEO and podcast host, Bennie F. Johnson, for a conversation about the global engagement that comes with the collision of music and culture, the value of listening and saying we don’t know, and why the best marketers are anthropologists.

Carryl Pierre-Drews, Executive Vice President, and Chief Marketing Officer at the Interactive Advertising Bureau (IAB), joins AMA's CEO and podcast host, Bennie F. Johnson, for a conversation about moving an industry forward, the importance of connecting people in moments of creativity, and why we need to move away from the boring.

R. Ethan Braden, Vice President and Chief Marketing and Communications Officer, Texas A&M, joins AMA's CEO and podcast host, Bennie F. Johnson, for a conversation about why we should all take a job that gives us the opportunity to shape it, telling a university’s story, and the need for community bond and belonging.

Mollie Hansen, Chief Marketing Officer for Airstream, joins AMA's CEO and podcast host, Bennie F. Johnson, for a conversation about being in love with an iconic brand, why generational stories are important to a brand and the company, and the using customer stories and experiences to celebrate the brand.

Barry LaBov, Founder and CEO of LABOV Marketing Communications and Training, joins AMA's CEO and podcast host, Bennie F. Johnson, for a conversation about finding the magic in the idea, the importance of creativity in everyday life, and finding your differentiation, passion, and skill.

Jocelyn Lo, Vice President of Global Brand and Communications, Seedtag, joins AMA's CEO and podcast host, Bennie F. Johnson, for a conversation about why innovation and perfection can’t live together, on exploring the neural contextual part of the brand, and why tech needs to be broken.

Tusar Barik, Senior Vice President, New York Times Advertising, joins AMA's CEO and podcast host, Bennie F. Johnson, for a conversation about the moments of creating brand joy, being intentional about portfolio brands, and why we all need momentum and change.

Ray Day, Vice Chair of Stagwell and Executive Chair of Allison Worldwide, joins AMA's CEO and podcast host, Bennie F. Johnson, for a conversation about finding the nexus of communications and marketing, why we need to be using data in predictive ways, and writing your own rule book.

Nicole M. Alexander, author of Ethical AI in Marketing: Aligning Growth, Responsibility and Customer Trust, joins AMA's CEO and podcast host, Bennie F. Johnson, for a conversation about why AI is nothing without strategic judgment, finding the career intersection of what you’re good at, who is paying you, and what you enjoy, and living in the marketing and technology space.

Mark Singer, Chief Marketing Officer of Deloitte Digital U.S., joins AMA's CEO and podcast host, Bennie F. Johnson, for a conversation about finding disruption in yourself, being comfortable with not knowing all the answers, and focusing on the future of work.

Sponsored episode: This episode of the AMA’s Marketing / And Podcast is brought to you by 24Notion. 24Notion is a full-service global creative marketing, digital technology, PR, and lifestyle agency that combines strategic ideas with customized tactical execution. With a broad understanding of the art of traditional marketing, new media, public relations, communications, and social influence, 24Notion uniquely understands how to connect your brand strategy with the right consumer. 24Notion is proud to support the AMA's community of marketers, strategists, and creatives by helping professionals understand the ever-changing marketing landscape with tools and insights that deliver results. Learn more ab...

Sponsored episode: This episode of the AMA’s Marketing / And Podcast is brought to you by 24Notion. 24Notion is a full-service global creative marketing, digital technology, PR, and lifestyle agency that combines strategic ideas with customized tactical execution. With a broad understanding of the art of traditional marketing, new media, public relations, communications, and social influence, 24Notion uniquely understands how to connect your brand strategy with the right consumer. 24Notion is proud to support the AMA's community of marketers, strategists, and creatives by helping professionals understand the ever-changing marketing landscape with tools and insights that deliver results. Learn more ab...

Nancy Harhut, Founder of HBT Marketing, joins AMA's CEO and podcast host, Bennie F. Johnson, for a conversation about the misconceptions of B2B marketing, what happens when you employ behavioral science in marketing campaigns, and why it’s always necessary to employ the brain.

Soyoung Kang, President of eos Products, joins AMA's CEO and podcast host, Bennie F. Johnson, for a conversation about studying architecture and the value of setting a vision, the need to create desirability and joy in a brand, and why you need to lean into your skills and learn new things to find success and joy

Laura Ries, author The Strategic Enemy, joins AMA's CEO and podcast host, Bennie F. Johnson, for a conversation about the value of strategic enemies, the need to create our own brand categories, and why nothing is possible without focus.

Becky Wixon and Bryan Biniak of Balance the Mix, join AMA's CEO and podcast host, Bennie F. Johnson, for a conversation about brand essence, the sticky middle parts, the need for sonic identities, and why we all need to be audio first.

Richard Davies, Co-Founder of Alchemy-Rx, joins AMA's CEO and podcast host, Bennie F. Johnson, for a conversation about why marketing is innovation and innovation is marketing, how marketing can never be stationary, and the pursuit of the new.

Lola Bakare, Author of Responsible Marketing: How To Create An Authentic & Inclusive Marketing Strategy, joins AMA's CEO and podcast host, Bennie F. Johnson, for a conversation about finding marketing in ourselves, why we need to leave things better than we found them, and discovering what it means to be a writer.

Jimi Gibson, Vice President, Brand Communication, Thrive Agency, joins AMA's CEO and podcast host, Bennie F. Johnson, for a conversation about the magic and wonder that is marketing, why it’s always important to wow an audience, and the need to be intentional when building relationships.

Islam ElDessouky, Global Vice President Creative Strategy & Content for Coca-Cola, joins AMA's CEO and podcast host, Bennie F. Johnson, for a conversation about how kindness can change the world, what it means to be given the keys to an iconic brand, and why it’s important to find the unexpected in a partnership.

Melissa Fors Shackelford, Fractional CMO, Author of Harnessing Purpose: A Marketer's Guide to Inspiring Connection, joins AMA's CEO and podcast host, Bennie F. Johnson, for a conversation about finding meaning in the work we do, knowing clarity and authenticity need to be on purpose, and the need to start with value.

Samuel Monnie, Co-Founder and Co-CEO of Purpose Hive, joins AMA's CEO and podcast host, Bennie F. Johnson, for a conversation about what it means to be a marketing reformer, why purpose and profit can live together, and how a global community can inspire.

Lena Petersen, Chief Strategy Officer of Sugar23 joins AMA's Bennie F. Johnson to talk about why entertainment is everywhere, the need to align with the communities we want to connect with, and why more storytelling is what’s needed today.

Kevin Babcock, Head of Creative Partnerships for Google joins AMA's Bennie F. Johnson to talk about the creator economy, why brands need to maximize awareness, and how brands can bring together generations.

Jen Martindale EVP, Marketing and Communications of the Chicago Cubs joins AMA's Bennie F. Johnson to talk about why we need to revere the past while finding new ways to celebrate the future, the necessity of a fan vibe check, and why every brand needs its legends and lore.

Matt Witt, National Digital Experience Leader of Deloitte Digital joins AMA's Bennie F. Johnson to talk about the value of building a space for innovation and creating environments to inspire, the importance of design thinking, and finding the objective space

Rebekah Pagis, President of Design Bridge, joins AMA's Bennie F. Johnson to talk about the importance of brand core, the excitement of branding a rocket ship, and why brand work needs to evolve.

Dov Hoffman, Vice President, B2B Marketing, Weber Shandwick, joins AMA's Bennie F. Johnson to talk about the importance of helping others, a convergence of marketing worlds, and why understanding your core principles can supercharge your work.

Kate Price and Adam Tremblay of Prophet join AMA's Bennie F. Johnson to talk about transformational journeys, how marketing teams collaborate and how thoughts are evolving around a growth mindset.

Alexis Eyre and Paul Randle, AMA’s 2024 Berry Book Award and authors of the book, “Sustainable Marketing: The Industry’s Role in a Sustainable Future”, join AMA's Bennie F. Johnson to talk about the global impact of marketing, why we all need to make marketing better, and the circular economy.