The Intentional Agribusiness Leader Podcast
As leaders, everytime in life we become the most resentful, it is always because of the times in life we have been the LEAST intentional. This podcast is created as a resource for leaders in agribusiness to learn what it takes to lead with intention. We interview leaders from all around agriculture, learning their take on intentional leadership and what they are doing to bring intention to their teams and organizations.
Robert Hunter: Be Present in the “Is”
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In this episode of The Intentional Agribusiness Leader Podcast, Mark sits down with Robert Hunter, an executive leader, strategist, and fifth-generation Canadian farmer who has spent more than 20 years helping organizations navigate change, build partnerships, and create opportunities for growth.
Robert has built his career at the intersection of agriculture, food systems, sustainability, innovation, trade, and public policy. Having lived and worked across Canada, Europe, Asia, and...
Celeste Lindsey: Align with the Impact You Want to Create
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In this episode of The Intentional Agribusiness Leader Podcast, Mark sits down with Celeste Lindsey, Executive Director of the Equipment Marketing & Distribution Association (EMDA), for a conversation about servant leadership, relationship-building, and creating lasting value through intentional service.
When asked what it means to be intentional, Celeste's answer is refreshingly simple:
Align your actions, conversations, and decisions with the impact you want to create.
<...Rob "Robo" Hendrickson: Burn the Boats
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In this episode of The Intentional Agribusiness Leader, Mark sits down with entrepreneur, inventor, creative strategist, retired professional rodeo cowboy, and FullBucket Health co-founder Robo Hendrickson. What begins as a conversation about entrepreneurship quickly becomes a masterclass on intentionality, focus, AI, innovation, and building a business that truly matters.
Robo shares one of the biggest shifts in his career.
For years, Robo considered himself an...
Paul Mikesell: How AI Is Reinventing Modern Agriculture
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In this episode of The Intentional Agribusiness Leader, Mark sits down with Paul Mikesell, Founder and CEO of Carbon Robotics, for a fascinating conversation about AI, autonomous farming, laser weeding, and what it really takes to bring breakthrough technology into agriculture.
Paul defines intentional leadership with a simple philosophy:
Treat your employees well. Treat your customers well.
Every major decision at Carbon Robotics...
Karla Thieman: North Star Leadership
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In this episode of The Intentional Agribusiness Leader, Mark sits down with Karla Thieman, Senior Vice President of Public Policy at JBS USA, for a conversation about leadership, public policy, career development, culture, and what it takes to create lasting impact in agriculture.
Karla defines intentional leadership through one simple idea:
Have a North Star.
Know where you're trying to go.
...
Amanda Martin: Leadership Starts With Showing Up
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In this episode of The Intentional Agribusiness Leader, Mark sits down with Amanda Martin, President and CEO of the Illinois Ag Leadership Foundation (IALF), for a conversation about leadership development, community impact, education, and preparing the next generation of agricultural leaders.
Amanda defines intentional leadership simply:
Showing up with purpose.
Whether it's following through on commitments, leading through service, making thoughtful decisions, or...
Jim Schwartz: The Difference Between Success and Significance
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In this episode of The Intentional Agribusiness Leader, Mark sits down with Jim Schwartz, Director of Research, Agronomy, & PFR at Beck's Hybrids, for a conversation on leadership, innovation, culture, decision-making, and what really matters over the course of a career.
With more than four decades in agriculture, Jim has seen industries evolve, technologies emerge, and business models come and go. Through it all, one principle has remained...
Alexis Taylor: The Future of Food Is Connected
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In this episode of The Intentional Agribusiness Leader, Mark sits down with Alexis Taylor, Chief Global Policy Officer at the International Fresh Produce Association (IFPA), for a conversation on food, trade, nutrition, workforce challenges, and the future of agriculture.
Alexis defines intentional leadership through three principles:
Clarity.
Consistency.
Communication.
Leaders must provide direction, communicate the "why" behind decisions, and...
Michael Pisciotta: Heart Posture is the Leadership Advantage
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In this episode of The Intentional Agribusiness Leader, Mark welcomes back one of the podcast’s earliest guests, Michael Pisciotta, founder of Poma Ag Group and commercialization strategist for some of agriculture’s most innovative biological and ag-tech companies.
What starts as a conversation about entrepreneurship quickly becomes a deeper discussion about identity, leadership, grace, and the future of agriculture.
Michael defines intentional leadership with a co...
Adam Jason: From Wall Street to Coffee Farms
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In this episode of The Intentional Agribusiness Leader, Mark sits down with Adam Jason, Co-CEO of the Green Coffee Company, for a fascinating conversation about entrepreneurship, international agriculture, capital markets, and what it takes to build a business across cultures and continents.
Adam defines intentionality simply:
Know where you want to go.
The path may not be straight. There will be twists, setbacks...
Todd Churchill: What Problem Are You Actually Solving?
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In this episode of The Intentional Agribusiness Leader, Mark sits down with Todd Churchill—social entrepreneur, consulting CFO, and founder of multiple agriculture and food businesses—for a deep conversation about land, nutrition, human history, and the systems shaping modern agriculture.
Todd defines intentional leadership through one foundational idea:
Understand why we do what we do.
Not just operationally.
Hist...
Jacqueline Langlois: Be the Thermostat, Not the Thermometer
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In this episode of The Intentional Agribusiness Leader, Mark sits down with Jacqueline Langlois, founder of Gen D Consulting, for a deep conversation about leadership, AI, generational change, and what it means to lead intentionally in a rapidly evolving world.
Jacqueline defines intentional leadership through one powerful image:
Be the thermostat—not the thermometer.
A thermometer reacts to the environment around it.
...
Andy LaVigne: Everything Starts With Seed
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In this episode of The Intentional Agribusiness Leader, Mark sits down with Andy LaVigne, CEO of the American Seed Trade Association (ASTA), for a wide-ranging conversation about seed, global trade, technology, and the future direction of agriculture.
Andy defines intentional leadership through one core principle:
Be purposeful with your stakeholders.
Whether it’s board members, policymakers, seed companies, or farmers, leadership means creating cl...
Eric Mittenthal: Leading the Conversation Around Meat
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In this episode of The Intentional Agribusiness Leader, Mark sits down with Eric Mittenthal, Chief Strategy Officer at the Meat Institute, for a timely conversation about trust, transparency, nutrition, and the future of animal protein.
Eric defines intentional leadership through the lens of purpose:
Feeding people well.
At its core, the meat industry exists to provide safe, nutritious, nutrient-dense protein that people trust...
Tim Bucher: Pause. Think. Build the Future
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In this episode of The Intentional Agribusiness Leader, Mark sits down with Tim Bucher, CEO and co-founder of Agtonomy, for a powerful conversation at the intersection of agriculture, technology, and leadership.
Tim defines intentional leadership in a way that cuts through the noise:
Pause. Think.
In a world that rewards speed, the most effective leaders create space—however small—to process, evaluate, and resp...
Grant Fitzgerald: When “In Spite Of” Becomes Your Advantage
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In this episode of The Intentional Agribusiness Leader, Mark sits down with Grant Fitzgerald, Senior Vice President at Farmers National Company, for a conversation that blends leadership, land management, and the evolving role of agriculture as an asset class.
Grant defines intentional leadership through a simple but powerful lens:
“In spite of X.”
There will always be obstacles—fatigue, workload, uncertainty, or discomfort. Intent...
Rob Dongoski: Seeing What Others Miss in Agriculture
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In this episode of The Intentional Agribusiness Leader, Mark sits down with Rob Dongoski, Ag & Food Partner at Kearney, for a wide-ranging conversation on leadership, consulting, and where the agriculture industry is headed next.
Rob defines intentional leadership in a way that hits at the core:
Clarity.
Knowing your purpose.
Aligning your actions to it.
And giving people around...
Gavin Rulon: AI Won’t Replace You—But It Will Expose You
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In this episode of The Intentional Agribusiness Leader, Mark sits down with Gavin Rulon, Emerging Technology Advisor at Beck’s Hybrids, for a timely and practical conversation about AI, leadership, and how to stay relevant in a rapidly changing world.
Gavin defines intentionality in a way that cuts deeper than most:
It’s deciding how you think—not just what you do.
In a worl...
Jay Vroom: Listening is Leadership
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In this episode of The Intentional Agribusiness Leader, Mark sits down with Jay Vroom, President of VroomLeigh Agriculture and former CEO of CropLife America, for a powerful conversation shaped by over 45 years of leadership in agriculture.
Jay defines intentional leadership in one word:
Listening.
Not hearing—but truly listening.
Across decades of leadership, Jay has seen more failures come from a la...
Matthew Bartek: Building Markets, Not Just Crops
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In this episode of The Intentional Agribusiness Leader, Mark sits down with Matt Bartek, North American Commercial Lead at Innovative Seed Solutions, for a forward-looking conversation about intentional leadership, product development, and the future of sorghum.
Matt defines intentionality with clarity: start with the end in mind. Before developing a product, building a market, or leading a team, you have to know what you’re aiming for. Wi...
Lane Kreiling: Leading in the Trenches
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In this episode of The Intentional Agribusiness Leader, Mark sits down with Lane Kreiling, Sales Support Manager at Beck’s Hybrids, for a real-world conversation about leadership where it actually happens—on the ground, in the middle of the season, when everything is moving fast and pressure is high.
Lane defines intentional leadership simply: understand your people. Know what motivates them, what challenges them, and how they oper...
Steve Polski: From Waste to Value
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In this episode of The Intentional Agribusiness Leader, Mark sits down with Steve Polski, CEO of PermanentFarming, for a conversation that challenges the way we think about waste, energy, and the future of food production.
Steve defines intentional leadership as having the courage to challenge the status quo—and backing that conviction with action. In a world of rapid environmental, economic, and political change, doing what’s alwa...
Wesley Davis: Separating Signal from Noise in the Ag Economy
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In this episode, Mark sits down with Wesley Davis, Partner and Chief Agricultural Economist at Meridian Ag Advisors, for a sharp conversation about cutting through the noise in agriculture — and building a business worth building.
Wes defines intentionality simply: shut out the distractions and be fully present with the person or problem in front of you. Just be here. Be now.
Signal vs. Noise in th...
Cynthia Bruno: The Hard Truth About What Kills Startups
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In this episode of The Intentional Agribusiness Leader, Mark sits down with Cynthia Bruno, CEO of Early Ag, to discuss intentional leadership, startup realities, and the critical decisions that determine whether companies grow—or stall out.
Cynthia defines intentionality as doing things on purpose and with purpose. For her, intentional leadership and integrity are deeply connected. Leaders of integrity don’t just show up when things are easy...
Rodney Penner: Removing Money From the Equation
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In this episode of The Intentional Agribusiness Leader, Mark sits down with Rodney Penner, CEO of People Purpose, for a powerful and deeply personal conversation about intentional leadership, money, faith, and courage in business.
Rodney defines intentionality in simple, practical terms: build accountability into the process. If you want a better marriage, schedule date night. If you want employees to succeed, schedule quarterly reviews from day one...
Rich Reynertson: Circles Over Rows
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In this episode of The Intentional Agribusiness Leader, Mark reconnects with one of the first CEOs he ever worked for, Rich Reynertson, President of Cultura Technologies.
Rich oversees a portfolio of 14 agricultural software companies that touch nearly every part of the ag supply chain—from grain scale systems to compliance tracking in global fruit and vegetable markets. With more than 500 employees and consistent double-digit growth, the complexity is...
Corey Rosenbusch: Fertilizer, Food Security, and the Fight Behind the Headlines
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In this episode of The Intentional Agribusiness Leader, Mark sits down with Corey Rosenbusch, CEO of The Fertilizer Institute, to unpack what’s really happening in Washington — and why it directly impacts growers, retailers, and agribusiness leaders across the country.
Corey shares how fertilizer has been elevated to a global stage over the past year. From tariffs on Canadian potash to sanctions on Belarus and global urea disrupti...
Ed Howie: Why Retention, Repetition, and Joy Drive Real Growth
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In this episode of The Intentional Agribusiness Leader, Mark sits down with Ed Howie, a highly sought-after retention and branding expert whose work has helped generate more than $350 million in incremental revenue for some of the most recognizable brands in the world.
This is not a typical agribusiness conversation — and that’s exactly why it matters right now.
Ed brings decades of experience working with brands l...
Landon Bunderson: The Power of Repetition in Leadership
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In this episode of The Intentional Agribusiness Leader, Mark sits down with Landon Bunderson, Chief Science Officer at Nano Yield, for a thoughtful conversation about intentional leadership, organizational clarity, and how innovation actually works inside a growing agribusiness.
Landon leads both science and marketing at Nano Yield—a combination that forces constant clarity. His definition of intentionality is simple but demanding: say fewer things, repeat them often, and ne...
Dean Harder: How Better Conversations Drive Better Results
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In this episode of The Intentional Agribusiness Leader, Mark sits down with Dean Harder for a powerful conversation about intentionality, purpose, and why most sales conversations fail before they ever begin.
Dean’s definition of intentional leadership starts with one word: purpose. Without clearly defined purpose, it’s impossible to lead well, sell well, or even make good decisions. Throughout the episode, Dean challenges listeners to rethink how they...
Jay Doan: Legacy, Land & Leadership
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In this episode of The Intentional Agribusiness Leader, Mark sits down with Jay Doan of Black Leg Ranch — a fifth-generation North Dakota ranch that has evolved far beyond cattle into a stacked, regenerative, value-added agribusiness.
Jay shares what it really takes to keep a family operation alive across generations, from brutal honesty about debt and communication to the decision to go regenerative long before it was trendy. This i...
Duane Simpson: Beyond the Headlines In Agribusiness
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In this episode of The Intentional Agribusiness Leader, Mark sits down with Duane Simpson, CEO of the National Council of Farmer Cooperatives, for a wide-ranging and timely conversation on leadership, policy, and navigating uncertainty in agribusiness.
Duane brings a rare perspective — blending decades of experience in government, global agribusiness, and cooperative leadership — to help leaders understand what’s really happening behind the headlines in Washington, how policy decisions...
Ron Lynch: Risk, Surrender, and Becoming Who You Were Created to Be
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In this episode of the Intentional Agribusiness Leader Podcast, Mark Jewell is joined by Ron Lynch — filmmaker, screenwriter, entrepreneur, and spiritual thinker — for one of the most profound and unconventional conversations the show has hosted to date.
Ron brings a rare perspective shaped by decades in Hollywood, direct-response marketing, storytelling, and deep personal surrender. From writing films connected to Steven Spielberg and Kathleen Kennedy, to launching billion-dollar products...
Amanda De Jong: The Quiet Power Behind Rural America
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In this episode of the Intentional Agribusiness Leader Podcast, Mark Jewell sits down with Amanda De Jong, CEO of the American Society of Farm Managers and Rural Appraisers (ASFMRA) — a nearly 100-year-old organization representing over 2,000 rural land experts across all 50 states.
Amanda brings a deeply grounded, refreshing perspective on leadership, one rooted in active listening, stewardship of time, and respect for legacy. From land transitions and farm succes...
Jace Young: The Financial Wake-Up Call
In this episode of the Intentional Agribusiness Leader Podcast, Mark sits down with Jace Young, CEO of Legacy Farmer, for one of the most raw and necessary conversations happening in agriculture today.
Jace grew up in a multi-generational Kansas cattle operation and later became an ag loan officer — only to watch his own family lose their $10 million farm because of financial disorganization, lack of clarity, and generational assumptions. That loss became the catalyst for Legacy Farmer, a coaching + financial software movement now helping hundreds of farmers each year finally understand their numbers, protect their legacy, and stop...
Julie Anna Potts: The Real Story Behind America's Protein Supply
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In this episode of the Intentional Agribusiness Leader Podcast, Mark Jewell sits down with Julie Anna Potts, CEO of the Meat Institute — the organization representing over 95% of the red meat industry in the United States. This conversation pulls back the curtain on one of the most misunderstood and most essential sectors in American agriculture.
Julie Anna and Mark dive deep into leadership under pressure, listening as a strate...
Tyler Dickerhoof: The Four Walls of Insecurity
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In this powerful episode of the Intentional Agribusiness Leader Podcast, Mark Jewell sits down with Tyler Dickerhoof — dairy farmer, leadership coach, and founder of the Impact Driven Leader movement.
Tyler brings raw honesty and hard-won insight to the conversation, unpacking how insecurities quietly shape the way we lead, connect, and communicate — often without us even realizing it. Drawing on decades of experience from dairy barns to boardrooms, Tyler re...
Michael Hill: Scaling the Blueberry Empire
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In this episode of the Intentional Agribusiness Leader Podcast, Mark Jewell sits down with Michael Hill, CEO of H&A Farms, a vertically integrated operation in Florida that has transformed the blueberry supply chain. Starting as a fourth-generation farmer with a single employee, Michael now leads the business responsible for packing 40% of Florida’s blueberry crop while running thriving agritourism and processing divisions.
Michael opens up about...
Darin Moon: From Bio-Stimulants to Breakthrough
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In this episode, Mark Jewell sits down with Darin Moon, founder and CEO of Redox, a family-run ag innovation company with over 30 years of scientific research behind it. What started as one farmer’s frustration with inefficient nutrient delivery has grown into a powerhouse of patented plant science that’s reshaping how agriculture uses inputs like nitrogen.
Darin shares how he went from a single patent idea...
Chris Abbott: Be Intentional or Be Left Behind
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In this episode of the Intentional Agribusiness Leader Podcast, Mark Jewell interviews Chris Abbott, CEO of Pivot Bio, a company revolutionizing crop nutrition with gene-edited microbes that replace or reduce synthetic nitrogen fertilizer.
Chris shares how intentional leadership, customer-first strategy, and bold cultural standards have shaped Pivot Bio’s growth — even in the wildly volatile commodity and fertilizer markets of recent years. Whether you’re leading a smal...
