Bizzy Research
Welcome to "Bizzy Research," the podcast where business meets data, and insights drive success. I'm your host Vikkie McCarthy, Director of the Center for Applied Business Research at Austin Peay State University. On this podcast, we get Bizzy learning about how applied business research can improve business decision-making.
Health Bytes: Navigating Preventive Care in the Digital Age
Today, we discuss how consumers use social and digital media for preventive healthcare information. Dr. Terry Damron, an associate professor of marketing at Austin Peay State University in Clarksville, TN, is joining us. A CABR Faculty Fellow, Dr. Damron teaches consumer behavior and social media marketing. Her published research studies, which we'll discuss today, shed light on consumers' use of social media for preventative healthcare information. For more information about Dr. Damron, check out the CABR Website https://www.apsu.edu/business/applied-research/ and her faculty profile at https://www.apsu.edu/directory/faculty/damront.php
Decoding Decisions: The Psychology Behind Consumer Choices
In this episode, we unpack how inferences and cognitive biases affect consumer decision-making when making purchases. Our guest is the current Provost and Senior VP of Academic Affairs at Austin Peay State University in Clarksville, TN, and an expert on Consumer Behavior. The new edition of her co-authored book Consumer Behavior in a Digital World can be found on the Kenall Hunt website at https://he.kendallhunt.com/product/consumer-behavior-digital-world.
Dr. Cronley earned her Ph.D. in marketing from the University of Cincinnati. In addition to a decade working in corporate marketing, Dr. Cronley worked as a...
Insure & Assure: Navigating Business Property Insurance and Appraisals
In this episode of Bizzy Research, Elizabeth Rankin, instructor of business law at Austin Peay State University, a CABR Faculty Fellow, a practicing attorney, and a former General Sessions Judge in Clarksville, TN, discusses a crucial aspect of business insurance claims: the appraisal process. For more information about Elizabeth and the CABR at Austin Peay, check out our website: https://www.apsu.edu/business/applied-research/
Tax Talk: Unpacking City Hotel & Motel Taxes
In this episode, we talk with Dr. Tim Self about city hotel/motel taxes and their impact on local tourism. Dr. Self is an Assistant Professor of Hospitality Management and CABR Faculty Fellow at Austin Peay State University (APSU) in Clarksville, TN. To learn more about Tim and the Center for Applied Business Research at APSU, check out these links https://www.apsu.edu/directory/faculty/selft.php and https://www.apsu.edu/business/applied-research/index.php.
Conflict Resolution and Reducing Employee Turnover
Join me on this episode of Bizzy Research where we discuss conflict resolution and its impact on increasing employee retention rates with Dawn Stone (AKA The Conflict Chick). To learn more about Dawn Stone, check out her LinkedIn profile at https://www.linkedin.com/in/dawn-stone/
Dr. Kelvin Rutledge talks about Intergenerational Workplaces and Change Management
Join us on this episode as we learn more about creating humanistic workplaces and inclusivity. Dr. Kelvin Rutledge is an Austin Peay State University Alum and the Associate VP for Institutional Inclusive Strategies & Change Management at Southern Connecticut State University. You can learn more about Dr. Rutledge at https://www.linkedin.com/in/rutledgekelvin/ and on X @Dr.AbsoluteZero.
Improve Business Processes with Data Analytics
Join us today as Dr. Asit Bandyopadhayay, an Assistant Professor of Business Analytics at APSU and CABR Fellow, discusses how businesses can improve their processes by leveraging data analytics. You can learn more about Dr. Asit Bandyopadhayay and the APSU CABR at https://www.apsu.edu/business/applied-research/.
Talent Development in Multinational Companies
In this episode of Bizzy Research, we learn about talent management in multinational companies from Jen Kilman, Director of Talent Development at Omron.
To learn more about Jen Kilman, you can find her on LinkedIn at https://www.linkedin.com/in/jen-kilman/
Ed Leonard of Daywind Records and the Christian Music Industry
In today's episode, we learn more about the Christian Music Industry from Ed Leonard, President and General Counsel of Daywind Records and Vice President of New Day Christian Distributors. Ed also manages Daywind Soundtracks, a leader in the performance track industry that offers over 6,000 titles across all genres of Christian music.
To learn more about Ed Leonard and Daywind Records, check out https://daywindrecords.com/ & https://billybluerecords.com/. To learn more about Daywind Christian resources and their accompany track collection, check out https://daywind.com/
Employee Training in the Retail Industry
In today's episode, we learn more about employee training in the retail industry from Stephanie Bilderback, owner of Bilderback Consulting and Sassy Pop Boutique. Stephanie is also an Instructor in the College of Business at Austin Peay State University. Check out Stephanie's LinkedIn profile to learn more about her: https://www.linkedin.com/in/stephaniebilderback/
