The Travel Creator: Content Strategy & Marketing Tips for Travel Influencers
The podcast for travel creators to learn smarter ways to use their content so they can save time and get back to traveling.Ā I'm your host Laura and I saw travel content creators spending way too much time on their content creation. I used my six years of digital marketing experience to create smarter ways for travel creators to use their content.Ā In this podcast you'll find tangible tips on how to trade your content time for travel time. We play the long game here! No 'get rich quick schemes' but real strategies you can implement to help you love yo...
How This UGC Creator Made $107K in One Year ( + Is Canvas UGC Worth it?) | Ep 145
What if I told you that you could make six figures as a UGC content creator, work with 80+ brands, and get paid to live in Belgium for a month? š
Let's talk about it.
This week, I'm chatting with Goldie Choi , a former nurse who traded 11 years in healthcare for a full-time UGC business. In just two years, she's worked with over 80 brands and made more than $140,000 creating content. Casual.
But we're not just here to talk about the fun stuff. We're getting into what it actually takes to build a sustainable UGC business, bec...
Why LinkedIn Might Be Better for Your Travel Creator Business Than Instagram (Seriously.) | Ep 144
What if weāve been fighting for our lives on Instagram while LinkedIn has been quietly getting people clients, brand deals, speaking gigs, and actual business opportunities?
In this episode, Iām joined again by Laura England, founder of The Writerās Harbor, and she is officially here to convince me (and probably you) that LinkedIn is no longer the crusty, dusty corporate platform weāve made it out to be.
Weāre breaking down what LinkedIn marketing actually looks like for creators and business owners, how to create a content strategy that doesnāt require you...
How to Price Your Services as a Travel Creator or UGC Creator | Ep 143
Travel creators: do you actually know how much you make per hour?
Whether youāre a travel creator, travel influencer, UGC creator, or running a full-blown travel content business, figuring out what to charge can feel like the Wild Wild West. We see what other creators are charging, pick a number that sounds good, and hope it somehow makes sense.
But are you actually making a profit?
In this episode, Iām joined by profit strategist Michelle Denio to talk about how to price your work based on actual numbers ā not vibes, what anothe...
When is it Time to Hire a Virtual Assistant for Your Travel Creator Business? | Ep 142
š Join the Travel Creator Business Plan Community and get the systems, support, and strategy to grow your creator business. Sign up here! āļø
Ā your content creator business feels like a hot mess express, hiring a virtual assistant might be exactly what you need. But how do you know when you're ready, what should you outsource first, and how do you make sure you're not just creating more work for yourself?
In this episode, I'm joined by my very own virtual assistant, Glen from Serenique VA , to talk about hiring your first virtual assistan...
Pitching Brands as a Travel Content Creator: Copy My Exact Email Strategy | Ep 141
š§ Love this episode? Hit follow, leave a review, and send it to the creator friend who's been staring at a blank email draft for three days. You know who they are.
Ā pitching brands doesn't have to feel awkward, desperate, or like a full-time job.Ā
I'm walking you through the cold pitch email I send to creators, and the exact same structure works for pitching brands and tourism boards. You'll learn why most pitches get ignored, how to write a first line that proves you did your homework, and how to ask for a conve...
How This Travel Influencer Grew a 4,000+ Person Travel Community Practically Overnight | Ep 140
What happens when you throw a completely unhinged idea onto TikTok⦠and then 40 strangers actually show up?Ā
Maddy Garrett knows a thing or two about turning travel content into an actual travel community.
After moving to Lake Tahoe and realizing she knew approximately⦠nobody, Maddy posted a TikTok asking, āWhat if we got a bunch of single people together and went camping?ā
The internet said YES.
Within a week, her Facebook group had 4,000+ people. Two weeks later, 40 strangers from across the U.S. showed up for a camping trip in the Ne...
Top Email Marketing FAQs I Get from Travel Creators About Growing Their Newsletter | Ep 139
š Want your newsletter to feel as easy as texting your bestie? Join my next workshop From Overthinking to OutboxĀ
Your newsletter does NOT need to be complicated.Ā
If youāre a travel content creator trying to grow your audience, get more eyes on your offers, or turn your followers into actual business leads, email marketing needs to be part of your strategy.
In this episode, Iām answering some of the questions I get asked ALL the time about newsletters ā from how often you should send them to what act...
Business Lessons I Learned This Summer in my Travel Content Creator Business | Ep 138
Todayās episode is a little different because Iām actually stealing an episode from my friend and podcast producerĀ Marieās podcast, Your Girl, where we sat down with Andrea to talk through our biggest business lessons from July.
And honestly? There are A LOT.
Weāre talking about delayed gratification, client rejection, self-trust, networking, burnout, CEO time, making more money by doing less, and why sometimes the best thing you can do for your business is⦠go outside.
In this episode, weāre talking about:
Why the clients y...Website Hacks Every Travel Content Creator Needs to Get More Brand Deals | Ep 137
If the word āwebsiteā makes you want to crawl under your desk and never come out, this episode is for you.
Because apparently, you do not need a giant, expensive, perfectly designed website to start building your business online.Ā
You just need somewhere on the internet that you actually own.
In this episode, Iām chatting with my friend Andrea, owner and lead designer of Merveille Creative Studios, about websites, SEO, branding, and what creators actually need when theyāre building a business.
And hon...
Why Newsletters Work for Travel Creators & Travel Influencers | Ep 136
Ā āļø Sign up HEREĀ for access to my FREE workshop: From Overthinking to Outbox
What would happen to your business if Instagram disappeared tomorrow?
For travel creators, social media can feel like the entire business ā the content, the audience, the brand deals, the money. But thereās one major problem: you donāt actually own your Instagram audience.
In this episode, weāre talking about why email marketing might be one of the most overlooked tools in a travel creatorās business ā and why building an email list can completely change the way you...
The Best Apps & Tools for Travel Creators in 2026 (That You've Been Ignoring) | Ep 135
š Sign up HEREĀ for access to my FREE workshop: From Overthinking to Outbox
A free 25-min workshop on building a newsletter that feels as easy as texting ā structure, consistency, and how to turn readers into clients.
For creators who know they need a newsletter and just need it to feel doable.
Today Iām sharing the apps and tools I think you are absolutely sleeping on if you want to grow your business, save time, and stop doing everything manually.
Iām a big believer that the r...
The Unsexy Email Marketing Strategies I'm Doing That Makes My Clients Money | Ep 134
What if your newsletter could do more than just sit in someoneās inbox every week?
In this episode, Iām taking you behind the scenes of two recent email marketing projects Iāve been working on and breaking down the exact strategies weāre using to turn subscribers into warm leads, create FOMO, and ultimately convert people into paying customers.
Because your email list should not be an afterthought.
Iām walking you through how Iām building a waitlist strategy for Cocktails & Clothes, including the welcome sequence, weekly newsletter, segmentation, speed networking e...
How to Actually Manage Your Money as a Content Creator ( Not Just Off āVibes")| Ep 133
š Join the Travel Creator Business Plan Community and get the systems, support, and strategy to grow your creator business. Sign up here! āļø
Ā creators spend years figuring out how to make more money... but almost nobody teaches us what to do once the money actually starts showing up.
In this episode, I'm sitting down with my friend Jillian Todd from The Money Confident Podcast to talk about the financial side of running a creator business that nobody prepared us for. If you've ever looked at your bank acc...
The BEST Business Systems for Travel Content Creators to Stay Organized | Ep 132
Ā š Get the Creator to CEO Playbook for $5
You don't need another content strategy.
You don't need another trending Reel.
And you definitely don't need 47 open tabs, six Notes app lists, and random ideas living in your Instagram DMs.
If you're a travel content creator who feels busy all the time but still wonders why your business isn't growing, this episode is your wake-up call.
Because chances are... you don't have a content problem.
You have a business systems problem.
In this epis...
Things I Do the Second I Want to Quit My Business and Become a Barista | Ep 131
š Join the Travel Creator Business Plan Community and get the systems, support, and strategy to grow your creator business. Sign up here! āļø
Some days you're the smartest, most beautiful person to ever grace the earth. Other days you want to crawl into the back of a dumpster and hope somebody sets it on fire. This is an episode for the second kind of day.
Okay so. Real talk: running your own travel creator business does not come with a "smartest and most beautiful person alive" setting every single day. Sometim...
6 Things I'd Do Differently Starting My Creator Business From Scratch | Ep 130
š Join the Travel Creator Business Plan Community and get the systems, support, and strategy to grow your creator business. Sign up here! āļø
Ā I had to build my creator business all over again, I'd make way fewer things... and a whole lot more money.
Seriously.
There are so many things I spent time worrying about that didn't actually grow my business. Looking back, there are only a handful of things that truly moved the needle, and if I were starting from zero today, I'd ignore almost everything else.
In...
How to Get More Brand Deals & Sales with THIS Instagram Strategy | Ep 129
Okay. Listen.
If you've been spending hours trying to create the perfect Reel while completely ignoring your Instagram Stories... we need to have a chat.
In this episode, I'm sitting in the trunk of my car (yes, really) while Alyssa records from what sounds like an actual cave. The audio? Not our finest work. The content? Absolutely worth it.
Alyssa MoorheadĀ host of The DM Sales Gal podcast is the queen of Instagram Stories, DM sales, and helping business owners stop relying on endless content creation to make sales. She shares exactly how s...
The Four Things That Actually Grew My Business (June Business Lessons) | Ep 128
š Join the Travel Creator Business Plan Community and get the systems, support, and strategy to grow your creator business. Sign up here! āļø
Ever catch yourself trying to reinvent your travel creator business when whatās actually working is staring you right in the face?
This month I sat down with my my podcast producer Marie from Your Girl Media to unpack our biggest business lessons from June, and honestly, the theme was pretty clear: boring works. Not sexy. Not groundbreaking. Just effective.
We talked about the habits, systems, and mindset s...
127: Legal Mistakes Content Creators Are Making (Protect Yourself Before It's Too Late!)
What if one missing hashtag, one affiliate link, or one overlooked clause in a contract could cost you thousands of dollars?
Yeah. I know.
This episode absolutely broke my brain in the best possible way.
Today I'm sitting down with Alexis Campisi, attorney and founder of Life & Lemons Legal, who specializes in helping content creators, influencers, and online business owners stay legally protected while building their businesses online.
And let me tell youāif you've ever thought, "I'll deal with the legal stuff later," this episode is your sign.
Fr...
126: Why Brand Deals Shouldn't Be Your Entire Travel Content Business
Sign up for Travel Payouts and and get a bonus of up to $100
š SIGN UP HEREĀ
Ready to stop chasing brand deals and start building a travel creator business that actually supports your life? Join The Travel Creator Business Plan today
What happens if your brand deals dry up tomorrow?
Not in a dramatic, end-of-the-world way. Just a normal slow season. A budget cut. A campaign that gets postponed. A client who ghosts after saying, "We'll circle back."
If that thought makes you unco...
125: Travel Creator Business Lessons From My Highest Revenue Month Ever
Sign up for Travel Payouts and and get a bonus of up to $100
š SIGN UP HEREĀ
Ready to stop chasing brand deals and start building a travel creator business that actually supports your life? Join The Travel Creator Business Plan today
Today, I'm pulling back the curtain on one of my highest-income months ever and sharing the business lessons that came with it. From unexpected income streams and client conversions to content positioning, productivity, and the mindset shifts that helped me grow, I'm walking you through exactly what...
124: The Pinterest Strategy Behind 1 Million Impressions ( Stop Ignoring Pinterest as a Creator!)
What if the marketing content you create today was still bringing in leads, clicks, affiliate income, and clients a year from now?
Because that's exactly what Pinterest can do.
And if you're anything like me, you've probably been treating Pinterest like that app you open when you're planning a trip, redecorating your apartment, or convincing yourself you'll start meal prepping next week. But after this conversation with Pinterest strategist Laura England, I'm officially reconsidering everything.
In this episode, we're talking about why creators, travel bloggers, business owners, coaches, and service providers need to...
123: Why You're Stuck Chasing Brand Deals for Years as a Content Creator
Sign up for Travel Payouts and and get a bonus of up to $100
š SIGN UP HEREĀ
Ready to stop chasing brand deals and start building a travel creator business that actually supports your life? Join The Travel Creator Business Plan today
Are you building a travel creator business⦠or just creating content and hoping the next brand deal lands in your inbox?
In this episode, Iām breaking down the biggest mindset shift travel creators need to make if they want more freedom, stability, and income t...
122: The Tools Every Travel Creator Needs to Monetize their Content in 2026
Sign up for Travel Payouts and and get a bonus of up to $100
š SIGN UP HEREĀ
You do not need another productivity app. You do not need a prettier Notion dashboard. And you definitely do not need to spend another six hours researching āthe perfect creator setupā instead of actually pitching brands, sending emails, or making offers.
Today, Iām breaking down the best tools for content creation that I actually recommend to travel creators in 2026 ā but more importantly, Iām talking about the mindset sh...
121: Is Affiliate Marketing Actually Worth It for Content Creators in 2026?
Sign up for Travel Payouts and and get a bonus of up to $100
š SIGN UP HEREĀ
Today Iām breaking down how travel creators can build real passive income through trust, storytelling, and content that actually converts ā without turning into a walking ad.
If youāve been wondering how travel influencers are monetizing their content in 2026, this episode is your reminder that affiliate marketing still works⦠when you do it right.
Iām diving into the real reason affiliate marketing is still exploding for creators ā and why travel creators...
120: April Monthly Recap: What is Working for My Clients Right Now In Their Content Businesses
In this April recap, Iām pulling back the curtain on real client wins from inside my coaching program, The Travel Content Business Plan. Because honestly? Some of the best lessons arenāt coming from me, theyāre coming from whatās actually working for my clients right now.
And whether youāre a content creator, UGC creator, or figuring out how to grow on Instagram, thereās one theme here:
Boring builds businesses.
š„ What Iām Seeing Work Right Now
1. Your Warm Network Is Everything
2. You Donāt Need to For...
119: The #1 Social Platform Travel Creators Are Avoiding That Makes You Money
If youāre a travel creator relying only on Instagram for your social media growth⦠you might be missing a massive opportunity.
In this episode, Iām joined by Rachael Perry, a social media strategist whoās breaking down why LinkedIn is one of the most underrated platforms for travel creators right now ā and how it can actually bring you inbound leads, brand deals, and real business growth.
We talk about why followers donāt matter as much as you think, how to create more touchpoints with your audience, and the simple way to start showing up o...
118: How to Turn Your Old Content Into Income (Yes, Really)
Join Us š The Travel Creator Business Plan Community!
The only business-building community designed specifically for travel creators.
Ā Youāll get:
Ā ā monthly business systems
Ā ā coworking + Q&A calls
Ā ā a private community of creators building real businesses
Ā ā guidance to help you move from ācontent machineā to āCEO energyā
Sign Up HERE
Guess what guys..you donāt need more content to make more money. You can start getting paid from the content you already created.
Today weāre flipping the script. Because while everyone else is screaming āpost more...
117: How to Create Scroll-Stopping Hooks as a Travel Creator
Today weāre doing something fun: an episode swap with the Paid to Travel Podcast hosted by Maddy Garrett.
If youāve ever wanted to level up as a content creator or UGC creator, this episode is packed with actionable adviceāespecially when it comes to one of the most important skills for landing brand deals: creating powerful hooks.
š§ What Youāll Learn
In this episode, Maddy breaks down exactly:
Ā What a hook is and why itās critical for UGC successĀ Ā How to create hooks tha...116: Why Viral Content Creators Arenāt Making ANY Money
Join Us š The Travel Creator Business Plan Community!
The only business-building community designed specifically for travel creators.
Ā Youāll get:
Ā ā monthly business systems
Ā ā coworking + Q&A calls
Ā ā a private community of creators building real businesses
Ā ā guidance to help you move from ācontent machineā to āCEO energyā
Sign Up HERE
Hot take: your follower count is not the reason youāre broke as a creator.Ā
If youāve been obsessing over how to grow on Instagram or trying to go viral thinking thatās the key to becoming a Full Time...
115: Is TikTok Dying in 2026? Hereās What to Do if Your Income Depends on It
Is TikTok dying?Ā
Today, Iām breaking down whatās actually going on with TikTok right nowāfrom the ongoing TikTok ban conversation to the shifts in reach, content style, and creator burnout. This is not me telling you to panic or delete the app. Itās me giving you the real strategy behind what it means to be a content creator in 2026.
If youāre trying to become a full time creator and relying on TikTok for your monetization, this episode is your wake-up call. Because TikTok migh...
114: Answering Your Top Questions: UGC, Brand Deals, & Making Money as a Travel Creator
Today Iām pulling back the curtain on real questions coming straight from inside my communityāand giving you the honest answers you actually need (not the fluffy internet ones).
Weāre talking everything from brand deals and pitching, to building content creator income streams, to whether you actually need a website as a UGC creator.
Because hereās the truth:
Ā Knowing how to create content and knowing how to run a business as a full time creator are two completely different skill setsāand most people are...
113: Steal This Newsletter Strategy That Makes Top Travel Creators Money
Okay, creators⦠we need to talk about the most underrated growth tool you are absolutely sleeping on: your email list.
In this episode, Iām joined by the incredible Jessie (aka your travel blogging fairy godmother), and we are diving deep into newsletter for creators, email marketing, and exactly how to start a newsletter that actually grows your business.
Jessie has been in the game since 2011 (!!!) and has built a multi-offer, multi-platform empireāand spoiler alert: her email list is the backbone of it all.
Weāre breaking down how to grow your newslett...
112: The 12 Month Roadmap to a Legit Travel Creator Business
Join Us š The Travel Creator Business Plan Community!
The only business-building community designed specifically for travel creators.
Ā Youāll get:
Ā ā monthly business systems
Ā ā coworking + Q&A calls
Ā ā a private community of creators building real businesses
Ā ā guidance to help you move from ācontent machineā to āCEO energyā
Sign Up HERE
Today, Iām breaking down my 12-month roadmap for turning your creator brand into a real, scalable business. Month by month, Iāll walk you through what to focus on so you can stop winging it and start buil...
111: Why Creating Content Wonāt Take You to $5K Months (Hereās What Will)
Ā š Come join me inside the Travel Creator Business Plan.
This is where we shift out of āgo viralā energy and into real business strategy. See you inside.Ā
Hate to break it to you.. If you think posting more is the thing thatās going to make you more money⦠I love you, but we need to talk.
In this episode, Iām breaking down why content creation is not your most important task ā even if youāre building a content creator business.
Content is a lead generation tool. Itās not the...
110: Creator to CEO: 5 Steps to Build a Real Content Business This Year
Join Us š The Travel Creator Business Plan Community!
The only business-building community designed specifically for travel creators.
Ā Youāll get:
Ā ā monthly business systems
Ā ā coworking + Q&A calls
Ā ā a private community of creators building real businesses
Ā ā guidance to help you move from ācontent machineā to āCEO energyā
Sign Up HERE
If youāre a travel creator getting brand deals, posting consistently, and technically āmaking itā⦠why does it still feel unstable?
Because knowing how to create content and knowing how to run a content business<...
109: STFU and Start Your Newsletter in 2026
Snag one of the last TWO spots to work with me to start and grow your travel content newsletter this year.
DM me on Insta for more questions: @travelcontentwriting
If it's a heck yeah: snag your spot hereĀ
Buckle up. We are talking about my favorite subject, how and why you should start your newsletter for your travel content business in 2026.
If youāve been putting off starting an email list because it feels overwhelming⦠this episode is your sign to keep it simple.
I am breaking down...
108: How Iām Building My Content Business in Public (100 Members in LESS than 30 Days!?)
Guys I'm scared... I've set a big bold goal⦠I'm sharing it publicly. Here is why you should too.
Iām sharing why Iām building in public and my current pants on fire challenge to grow my travel creator community, The Travel Creator Business PlanĀ to 100 members by MARCH 1st- less than 30 DAYS.Ā
Today Iām breaking down exactly what Iām doing to grow my content, attract aligned travel influencers, and turn creators into real business owners who get paid to travel. But more importantly why you need to set challenges for you content crea...
107: Cold Pitching 101: Send Emails that Wonāt Leave You on Read
šĀ Join The Travel Creator Business Plan
Today I am sharing exactly how IĀ cold pitch brands, tourism boards, and partners ā without sounding desperate, spammy, or like every other travel creator in their inbox. Weāre talking mindset, strategy, real examples, and the systems that make cold pitching scalable (because no one is copy-pasting 100 emails by hand in 2026).
If youāve ever thought:
āMy cold pitch sucksāāBrands never respond to meāāI just want one brand deal so I know this worksāā¦this episode is for you.
What Youāll Learn in This Epis...
106: How to Create a Sustainable Travel Creator Business By Summer
You didnāt become a travel creator to spend summer locked in a room editing reels while everyone else is actually traveling. And yet⦠here we are.
In this episode, Iām breaking down how to stop treating your travel content like a hobby and start running it like a real business ā one that pays you, supports your lifestyle, and doesnāt rely on you posting 24/7 just to stay afloat.
If your goal is to be a paid to travel content creator (without burning out), this episode is your roadmap.
What Weā...