Digital Marketing Stories on Bad Decisions With Jim Banks

10 Episodes
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By: Jim Banks

Want to know what all digital marketers have in common? They have ALL made bad decisions at some point in their digital marketing career. In every podcast episode you'll hear from digital marketing experts who have made bad decisions and the lessons they learned in the process. Digital marketers, entrepreneurs, business owners or people who just like to listen to cringeworthy stories, prepare to be entertained and educated. Candid discussions, guaranteed with the odd bit of profanity here and there. New episodes drop every Wednesday.

Secrets to Explosive Business Growth Revealed
#7
01/08/2025

Join us on this engaging episode of "Digital Marketing Strategies" as host Jim Banks sits down with digital marketing expert, John Lawson.

Discover how John's fascination with technology took him from selling Elton John tickets on eBay to pioneering the use of AI in business.

This conversation is packed with actionable insights for anyone eager to leverage digital marketing and technology to transform their personal and professional lives.

Kick Ass Social Commerce for E-preneursJohn Lawson

I have one small favour to ask, as you listen to the episode would you please follow t...


Navigating Google Penalties and SEO Audits with Kaspar Szymanski
#6
01/01/2025

Join Jim Banks as he sits down with SEO expert Kaspar Szymanski to discuss how bad decisions and outdated practices can impact your site's performance.

Learn how to avoid common SEO pitfalls and optimize your strategies for success.

Disavow files and managing harmful linksImportance and methods of regular SEO auditsThe role of AI in SEO and managing its recommendationsSEO contingency planning and diversifying traffic sourcesImpact of poor website optimization on user experience

Be sure to subscribe for more insights on maintaining your website's health and performance

Search Brothers SEO Consulting by ex-Google Search...


SEO, Brand Transition, and Financial Accountability in 2024
#5
12/04/2024

Today, we're joined by Kevin Gibbons, the founder of Re:signal, who shares his journey through the ups and downs of the search industry, from SEO consulting to handling major brand transitions.

We'll dive into Kevin's experiences with career changes, the challenges and pitfalls of the franchise model at Blueglass, and what he's learned from past failures.

Jim Banks and Kevin also discuss the importance of purpose and value in their work, the evolution of remote work setups, and the significance of financial accountability within a business.

Stay tuned as we explore the...


Lessons from Digital Marketing Career Missteps
#4
11/20/2024

Today, we're breaking new ground with not one, but three incredible guests - Taryn Stoddard, Kali Ashford, and Sara Malo.

All trailblazers in their own right, they share their unique experiences and insights from navigating the challenging waters of male-dominated industries.

This episode explores the spectrum of their professional journeys.

We'll touch on the importance of boundaries, the evolving dynamics of gender roles in the workplace, and how collective support has helped these women carve out spaces of their own.

Plus, we'll discuss innovative initiatives like LinkUnite, a community that aims...


AI, Google's Impact, and the Future of SEO Conferences
#3
11/13/2024

In this episode, Jim sits down with none other than Brett Tabke, the founder and CEO of Pubcon, a legendary figure in the world of SEO and digital marketing.

We take a trip down memory lane, revisiting how Jim and Brett first met at Pubcon London in 2001, and the pivotal moments at the Citie of York pub that helped shape their enduring friendship.

Brett shares his journey from the early days of informal gatherings discussing search engines to organizing Pubcon, a premier conference that's stayed true to delivering quality content over networking fluff.

...


Her Biggest Digital Marketing Fails
#2
10/16/2024

Big Click Co. - Search Engine Marketing - PPC Ads - Lisa Raehsler

I have one small favour to ask, as you listen to the episode would you please follow the show on whichever platform you prefer to listen to podcasts on.

If you consume video podcasts then subscribe to the podcast over on YouTube Music is your best choice and you can subscribe to receive notifications of future episodes.

For audio, find and follow the podcast on Apple, Spotify, Amazon Music and wherever else you listen, just search for Bad Decisions with Jim B...


From Stress To Flexibility - How Sarah Stemen Did It
#1
09/25/2024

Welcome back to another episode of "Bad Decisions with Jim Banks."

After a brief summer hiatus, we’re diving right back into the thick of things with an exceptional guest, Sarah Stemen.

Sarah, a seasoned marketing expert who recently transitioned into consulting, joins us to talk about the significant and impactful decisions she has made throughout her career and personal life.

In this episode, Sarah reveals the lessons she learned from referring clients to larger agencies, the evolving landscape of marketing, and the importance of networking and maintaining strong industry connections.

Ji...


Affiliate Marketing Success - Lee-Ann Johnstone Shares Her Journey and Tips
#21
09/11/2024

I have one small favour to ask, as you listen to the episode would you please follow the show on whichever platform you prefer to listen to podcasts on.

If you like video then I suggest YouTube or YouTube Music is your best choice and you can subscribe to receive notifications of future episodes.

For audio, find and follow the podcast on Apple, Spotify, Amazon Music and wherever else you listen, just search for Bad Decisions with Jim Banks. 

 


From Google to Optmyzr Navigating the Complex World of Ad Tech
#20
06/05/2024

In this episode of Bad Decisions with Jim Banks, we sit down with Fred Vallaeys, CEO of Optmyzr to explore the evolution of the advertising industry and the role of AI in shaping the future.

Join us as we delve into Fred's fascinating journey and insights.

Topics discussed include

- The importance of continuous experimentation in Google Ads.

- Transitioning from in-person conferences to online PPC town halls.

- The potential of AI to preserve industry knowledge for future generations.

- Challenges and frustrations with machine learning...


Unveiling Google's Ad Secrets - Revealing the truth with Boris Beceric
#19
05/29/2024

In this episode of Bad Decisions with Jim Banks, Boris Beceric, a PPC consultant specialising in Google Ads, joins Jim to discuss the challenges and insights of Google Ads advertising strategies.

We discuss the :

- Subjectivity of "cheap" in marketing

- The impact of AI in Google Ads

- The challenges in data tracking and understanding the value of conversions

- The role Google reps play in managing Google Ads accounts

- The importance of aligning strategies with client objectives

🧰 Resources mentioned or used making thi...