Digital Marketing Stories

Joe Rare is a serial entrepreneur and digital marketing expert from Montana.

In this episode of Digital Marketing Stories Joe discusses the influx of people moving to Montana due to its portrayal on the TV show Yellowstone.

He shares his entrepreneurial journey, starting with his admiration for a successful business owner in his youth and reading 'Rich Dad, Poor Dad' at 18.

Joe emphasizes the importance of entrepreneurship, his experiences with highs and lows, and his transition into real estate investment and digital businesses of which he has many.

He also delves...

In this episode, Jim welcomes Ben Jones, CEO of Titan Marketer, a YouTube advertising specialist based in Perth, Australia.

Ben shares insights into his company's focus on YouTube ads, the shift from consulting to a done-for-you agency, and his global recognition in the industry.

They talk about the effectiveness of different advertising platforms, and cast a critical eye on Performance Max campaigns and the advantages of YouTube ads for lead generation.

They cover targeting strategies, creative content processes, and the impact of AI on advertisers.

They talk about the evolving landscape...

In this episode of Digital Marketing Stories, Jim interviews Peter Murphy Lewis, also known as Strategic Pete.

Pete discusses his background growing up in Kansas, working in Boston, and living in Chile.

He explains his work as a fractional CMO, including his transition back to the U.S. and how he helps companies scale, rebrand, and increase revenue within a six to 18 month window before disengaging.

They discuss common mistakes businesses make, such as hiring agencies without a strategy and struggling with attribution in B2B marketing.

Pete also shares insights...

Mike Vannelli, the creative director of Think Envy, shares his evolution in the creative industry.

He started his career in the competitive music video sector, working with significant artists like Wiz Khalifa and Three 6 Mafia before shifting to advertising and commercial production.

Vannelli discusses how his business adapted to COVID-19 by leveraging backlog and quick adjustments that allowed them to return to filming smoothly in Los Angeles.

We touch on the impact and future of AI in video production, particularly in scriptwriting and ideation, and the increasing demand for high-quality advertisement content over...

In this episode Jim talks to Angela Tipton and Travis Franklin, cousins and business partners specializing in marketing for biotech and agricuture tech companies.

They discuss how they entered the business, the fast-paced nature of these industries, and the importance of understanding client strategies deeply before execution.

They touch on advancements in drone technology, AI, and automation, and how these technologies are transforming marketing strategies.

The discussion explores the ethical implications of AI, the long-term impacts of marketing, and the responsibilities of marketers in shaping societal narratives.

Angela and Travis share...

In this conversational podcast episode, Jim talks to Chris Smith from Podtastic Audio.

Chris is a podcaster as well as a truck driver from San Diego. 

They discuss Chris's podcasting journey with his wife, the origin and success of his podcast 'Podtastic Audio,' and his experience balancing work life and podcasting. 

Chris shares insights on effective podcast hosting and guesting, including the importance of delivering value, having a clear message, and the benefits of a good story. 

The episode touches on the evolution of podcasting technology, challenges faced, and tips for...

In this episode of Digital Marketing Stories, host Jim Banks interviews Naresh Vissa, the founder of Krish Media & Marketing and Krish Capital.

Naresh shares his journey from Wall Street to becoming a digital marketing and real estate entrepreneur.

He details his service offerings, emphasizing his approach to providing 'almost' full-service digital marketing by outsourcing.

Naresh also discusses his podcasting experience, advice on monetising podcasts, and insights on leveraging AI and outsourcing to maximize efficiency and quality.

He talks about the importance of passion in business and being transparent and being adaptive...

Melissa Snow is the founder of the Powerful Women Rising Community.

In this episode of Digital Marketing Stories Melissa shares her journey from being a high school English teacher and personal injury paralegal to becoming an entrepreneur by accident.

She discusses her initial venture into life coaching and the realization of the importance of networking and relationships in business growth.

Melissa highlights the benefits of her community, which includes coworking, mastermind calls, and networking opportunities for female entrepreneurs.

We explore the common challenges women face when starting a business and the...

In this episode of Digital Marketing Stories, Jim talks with John McDougall, a veteran in the digital marketing field.

John recounts his early experiences starting from 1995 when he was tasked with selling websites at his father's agency.

He describes how he learned about it in 1996 and utilized tools like WebPosition Gold.

John and Jim exchange stories from the late '90s and early 2000s, covering keyword stuffing, link-building strategies, and the evolution of SEO tactics.

They discuss the changing landscape of digital marketing, the importance of content creation, and the challenges...

In this episode of Digital Marketing Stories, host Jim Banks chats with Corey Morris, a seasoned digital marketing professional with over 20 years of experience.

Corey shares insights from his career journey, which began in 2005, and explains his progression from project management to becoming the owner of Voltage, a full-service digital marketing agency.

They delve into the importance of niche specialization, consistent strategy implementation, and the pivotal role AI tools play in modern marketing practices.

Corey discusses the idea behind his book on digital marketing frameworks and the benefits of having documented processes.

In this episode of Digital Marketing Stories, host Jim Banks chats with Grace Clemens, a digital marketing expert hailing from the United States, but currently based in Barcelona, Spain.

We delve into Grace's career journey, focusing on her e-commerce expertise and the significance and value of digital marketing audits for e-commerce brands, nonprofits, and B2B companies.

Grace explains in detail her audit process, stressing the importance of branding consistency, purposeful content across multiple platforms, and effective email automation.

We discuss challenges and opportunities in digital marketing, including the role that AI, community...

The discussion today touches on topics including the complex business strategies needed to succeed today to the rapid evolution of AI.

Ben Hoehn is a fractional CMO whose personal brand is Mojo Mogul.

Ben explains his passion for working with early-stage startups and his unique approach to 'strategic-cution.'

The conversation dives deep into the AI landscape, discussing its impact on jobs, workforce, and business operations.

Key discussion points include the role of business webinars (along with pet peeves), digital content creation, the importance of quick response times for lead follow-up...

In this episode, Jim talks to Jesse Ringer, founder and CEO of Method & Metric, an SEO agency based in Vancouver.

Jesse discusses his journey from freelancing in a post-financial 2008 crisis to establishing his agency in 2017.

They talk about the evolution of digital marketing, the importance of human connection in business, and the impact of AI on SEO.

Jesse shares insights into finding and retaining clients, managing and recruiting staff, and the challenges and rewards of running a business.

They dive into the future of SEO amidst changes like Google's recent updates...

In this episode of Digital Marketing Stories, Jim talks to Ryan Jones, who shares his journey at Razorfish as well as innovative and new SEO tool SERPrecon. 

Ryan discusses the transition from traditional SEO metrics to modern approaches using machine learning and vectors. 

Additionally, they explore the impact of AI on search and digital marketing strategies. 

Apart from professional insights, Ryan opens up about personal health challenges, including weight loss and knee surgeries, and the positive effects on overall well-being. 

They also touch upon side projects, such as Ryan's involvement in play...

In this episode of Digital Marketing Stories, host Jim Banks chats with Sam Noble about her journey and experiences in the digital marketing industry.

Sam shares insights from her transitional career, starting at a travel agency and moving through various roles in marketing, financial services, and agencies, before establishing her own freelance consultancy, Biddable Moments.

She discusses the pros and cons of freelancing, the importance of networking, and how she manages work-life balance.

Jim and Sam also touch on the impact of AI in digital marketing, changes in advertising platforms, and the value...

Welcome to another episode of Digital Marketing Stories.

Today we're diving into a fascinating journey with Drew Donaldson, the founder of GroHaus, an innovative marketing agency.

Despite launching his business just three months before the onset of COVID-19, Drew navigated the challenging landscape to build a successful agency that defies conventional marketing pitfalls.

In this episode, Drew shares his incredible story of resilience and strategic thinking.

We chat about the complexities of setting up a business right before a global pandemic, the nuances of client-agency relationships, and the critical importance of...

I have one small favour to ask, as you listen to the episode would you please follow the show on whichever platform you prefer to listen to podcasts on.

If you consume video podcasts then subscribe to the podcast over on YouTube Music is your best choice and you can subscribe to receive notifications of future episodes.

For audio, find and follow the podcast on Apple, Spotify, Amazon Music and wherever else you listen, just search for Bad Decisions with Jim Banks. 

Join us on this engaging episode of "Digital Marketing Strategies" as host Jim Banks sits down with digital marketing expert, John Lawson.

Discover how John's fascination with technology took him from selling Elton John tickets on eBay to pioneering the use of AI in business.

This conversation is packed with actionable insights for anyone eager to leverage digital marketing and technology to transform their personal and professional lives.

I have one small favour to ask, as you listen to the episode would you please follow t...

Join Jim Banks as he sits down with SEO expert Kaspar Szymanski to discuss how bad decisions and outdated practices can impact your site's performance.

Learn how to avoid common SEO pitfalls and optimize your strategies for success.

Be sure to subscribe for more insights on maintaining your website's health and performance

Today, we're joined by Kevin Gibbons, the founder of Re:signal, who shares his journey through the ups and downs of the search industry, from SEO consulting to handling major brand transitions.

We'll dive into Kevin's experiences with career changes, the challenges and pitfalls of the franchise model at Blueglass, and what he's learned from past failures.

Jim Banks and Kevin also discuss the importance of purpose and value in their work, the evolution of remote work setups, and the significance of financial accountability within a business.

Stay tuned as we explore the...

Today, we're breaking new ground with not one, but three incredible guests - Taryn Stoddard, Kali Ashford, and Sara Malo.

All trailblazers in their own right, they share their unique experiences and insights from navigating the challenging waters of male-dominated industries.

This episode explores the spectrum of their professional journeys.

We'll touch on the importance of boundaries, the evolving dynamics of gender roles in the workplace, and how collective support has helped these women carve out spaces of their own.

Plus, we'll discuss innovative initiatives like LinkUnite, a community that aims...

In this episode, Jim sits down with none other than Brett Tabke, the founder and CEO of Pubcon, a legendary figure in the world of SEO and digital marketing.

We take a trip down memory lane, revisiting how Jim and Brett first met at Pubcon London in 2001, and the pivotal moments at the Citie of York pub that helped shape their enduring friendship.

Brett shares his journey from the early days of informal gatherings discussing search engines to organizing Pubcon, a premier conference that's stayed true to delivering quality content over networking fluff.

...

Big Click Co. - Search Engine Marketing - PPC Ads - Lisa Raehsler

I have one small favour to ask, as you listen to the episode would you please follow the show on whichever platform you prefer to listen to podcasts on.

If you consume video podcasts then subscribe to the podcast over on YouTube Music is your best choice and you can subscribe to receive notifications of future episodes.

For audio, find and follow the podcast on Apple, Spotify, Amazon Music and wherever else you listen, just search for Bad Decisions with Jim B...

Welcome back to another episode of "Bad Decisions with Jim Banks."

After a brief summer hiatus, we’re diving right back into the thick of things with an exceptional guest, Sarah Stemen.

Sarah, a seasoned marketing expert who recently transitioned into consulting, joins us to talk about the significant and impactful decisions she has made throughout her career and personal life.

In this episode, Sarah reveals the lessons she learned from referring clients to larger agencies, the evolving landscape of marketing, and the importance of networking and maintaining strong industry connections.

Ji...

I have one small favour to ask, as you listen to the episode would you please follow the show on whichever platform you prefer to listen to podcasts on.

If you like video then I suggest YouTube or YouTube Music is your best choice and you can subscribe to receive notifications of future episodes.

For audio, find and follow the podcast on Apple, Spotify, Amazon Music and wherever else you listen, just search for Bad Decisions with Jim Banks. 

In this episode of Bad Decisions with Jim Banks, we sit down with Fred Vallaeys, CEO of Optmyzr to explore the evolution of the advertising industry and the role of AI in shaping the future.

Join us as we delve into Fred's fascinating journey and insights.

Topics discussed include

- The importance of continuous experimentation in Google Ads.

- Transitioning from in-person conferences to online PPC town halls.

- The potential of AI to preserve industry knowledge for future generations.

- Challenges and frustrations with machine learning...

In this episode of Bad Decisions with Jim Banks, Boris Beceric, a PPC consultant specialising in Google Ads, joins Jim to discuss the challenges and insights of Google Ads advertising strategies.

We discuss the :

- Subjectivity of "cheap" in marketing

- The impact of AI in Google Ads

- The challenges in data tracking and understanding the value of conversions

- The role Google reps play in managing Google Ads accounts

- The importance of aligning strategies with client objectives

🧰 Resources mentioned or used making thi...

Today, we have an incredible story that traverses continents, careers, and the evolving digital age. Joining me is Ash Nallawalla, an SEO consultant with an extraordinary journey. From his humble beginnings in Bombay, India, to his unexpected career shifts in Australia and New Zealand, Ash has navigated the turbulent waters of technology, marketing, and entrepreneurship.

In this episode, we discuss the challenges of competing with AI in the publishing industry, the highs and lows of SEO consulting, and the hard lessons learned from undervaluing one's services. Ash opens up about his struggles in the mid-80s trying...

Today's guest, Emanuel Cinca, also known as Manu, joins us to share his unique journey from a struggling university student to a professional poker player, and finally to a successful digital marketing publisher.

Manu pioneered Stacked Marketer, a newsletter that now commands an impressive audience of over 100,000 subscribers.

We dive deep into the acquisition of complementary newsletters, the challenges of digital advertising, and how maintaining a reader-engaging tone has been pivotal in his strategy.

Manu’s open-book policy on revenue stats, his successful sponsorship strategies, and his insights into future challenges for publishers pa...

Anton Shulke is an inspiration.

He is from Ukraine and when the war started everyone in the search community rushed to Facebook looking for the video that Anton posted of himself drinking a coffee.

Since then he has moved on to many countries.

He is also fantastic at creating influencer communities.

So enjoy this discussion with Anton on Bad Decisions with Jim Banks

Discussed during the episode

One small ask - If you do nothing e...

Today, we're in for a special treat as we're joined by Purna Virji, a renowned PPC expert, author, consultant, and all-around guru in digital marketing.

In today's episode, we're diving deep into the labyrinth of explaining digital marketing to the uninitiated, tackling the misconceptions and complexities with Purna's incisive clarity.

We'll get a glimpse into her world – from university days in Cardiff to her big move to the US, navigating through her auspicious career trajectory that led her straight to the heart of SEO.

As we unravel Purna's approach to creating high-impact content th...

In this episode we dive into conversation with my guest, the PPC evangelist from Optmyzr, Navah Hopkins.

Navah shares her wisdom on the industry’s pressing need for diversity, her own challenges on the speaking circuit, and the pivotal role brands have in creating an ecosystem that embraces underrepresented voices, especially women.

We unpack the importance of providing a platform and opportunities to speak at industry conferences.

Navah's insights on navigating the complexities of SEO and PPC marketing will shine a light on good and bad decisions made in these fields.

We...

A soul searching episode with a back story to the early 90's, some really bad decisions and how tossing a coin can help you arrive at the right decision.

Short episode with some profound and personal content for you to listen to, hop you enjoy it and learn.

One small ask - would you please subscribe to the show and leave me a rating - it goes a long way as I get the show off the ground

This week's guest is Ashley Segura, the co-founder of Content Yum.

We take a deep dive into content marketing, SEO, and the evolving role AI is playing today.

Listen as we explore Ashley's new venture, Content Yum, and its human-centric approach to content creation.

We discuss the competition posed by AI-generated content and its impact on SEO and content marketing.

Ashley shares personal stories about the negative effects of spam content and the importance of authenticity in user-generated content (UGC) and what UGC actually is might shock you.

Ashley...

It's been a tough few months since I launched the podcast.

Partly because I was travelling and hadn't worked out how to keep the cadence of publishing going and also because just having podcast guests puts pressure on schedules.

Solo episodes, like this one, are much easier to make. I can talk directly to you and share my thoughts and feelings, as well as tips, tricks and things that are aha moments.

My digital marketing guests so far have been amazing.

I've loved the conversations and am so thankful that they...

In episode 10 Jim delves into the twists and turns of agency life, working in-house with 20 year digital marketing veteran Dave Roth and his bumpy journey as a digital marketer.

Discover the high-stakes world of managing campaigns with an insider's perspective from his time at Yahoo and realtor.com

Learn about Dave's early involvement in "that search engine thing" which led to a decade at Yahoo managing substantial search engine marketing budgets for their internal paid media channels and delivering over 3 billion page views a day for their many web properties.

We explore the...

Thought I would jazz things up a bit and add in an extra "episode" with a short aha moment or tip while we work on pulling together the guest interviews for Wednesdays.

This particular aha moment is about the Amazon Associates program and how members of the program can stop leaving money on the table when they post their content on YouTube, Instagram or anywhere else for that matter where the geographic location of your visitors can mean the difference between a big fat commission or a big fat duck egg.

There is also a...

Today we're diving into the intersection of bad decisions, digital marketing, and the power of connections with the CEO of Be Found Online, Steve Krull.

Steve's journey from exploiting a business's website weaknesses to becoming an SEO expert unfolds a tale of liberation and the birth of his agency Be Found Online (or BFO as it is better known).

We explore the raw reality of running a digital agency, touching on the importance of trust in client relationships and why sometimes, smaller is better.

We get personal about our experiences of being taken...

So, having interviewed 6 people and being away from my studio I thought I would try something different for this weeks episode of Bad Decisions with Jim Banks.

I thought it would be good to walk and talk, so listen to me walk around the 5.5 kilometer (3 miles) of the Yas Marina Abu Dhabi Grand Prix track and share with you my thoughts on setting up the podcast, how being a podcaster has been, what I've enjoyed, what I've learned, how I create the podcast, what the plans for the future are and so much more.

This...

This is episode number 6, and joining me today is my old friend and insightful thinker, Tim Ash.

Tim is well-known for his pioneering work in digital marketing, particularly in conversion rate optimization.

But lately, he's turned his expertise towards a broader horizon, focusing his energy on the intersections of leadership, public speaking, and the primal aspects of human behavior.

Today, we'll unravel the complex layers behind making impactful decisions, the blend of luck and hard work in career success, and the importance of purpose in driving our professional journeys.

We'll explore...