Market This | Grow Local Business, Local Business Marketing, Local Advertising Strategies

Why is your website getting attention but not action? 

If you’re wondering why your copy isn’t delivering the conversions you expected, the problem may not be your website. It may be that the right message isn’t reaching the right person at the right moment.

Conversion rarely comes down to one simple problem. 

People can bounce because they don’t understand what you do, read every word without seeing why they should act, or want to learn more but have no clear next step. A smart marketing copywriter knows the first job isn’t...

What if more traffic is the wrong answer? If you want to grow local business, running ads before fixing your website can make an expensive problem bigger.

Paid traffic only works when the page it lands on makes sense. Visitors should understand what you do, who you help, why they should trust you, and what to do next. More clicks cannot repair unclear messaging or weak website copy.

This local business marketing checklist gives you five things to fix first: messaging clarity, website copy, a consistent voice, a referral and review system, and content repurposing...

What happens when someone joins your list today, but doesn’t need you for six months? If you want to grow local business, the answer isn’t sending more emails. It’s giving people a reason to remember you when the timing is right.

For a local business owner, email is the bridge between “they signed up” and “they’re ready to buy”. Local marketing works best when trust is built before someone needs to make a decision. That’s why a simple four-email sequence can do more than a complex funnel.

You’ll learn the four emails to s...

You probably don’t need more marketing time. You need to stop believing the rules that make marketing feel harder than it is. If you’re a local business owner juggling clients, admin, simplify marketing by looking at what is already happening around you.

The first myth is that marketing needs its own dedicated block of time. It doesn’t. A client question, a result you helped create, a problem you solved or a process you use every day can become useful content. If you’re wondering how to market your local business without adding another job to your...

Marketing for local business can feel like a strange game: the more you repeat your message, the more you start assuming everyone is sick of hearing it. But what if repetition is why people finally remember you?

I’m breaking down why consistency isn’t about posting three times a week or recycling the same sentence. It’s about choosing a clear message and saying it often enough, in different ways, that your audience starts to associate you with the problem you solve. That matters for local business growth because customers are busy and rarely see everything you cr...

A beautiful website can still leave potential customers thinking, “What does this business actually do?” That disconnect is rarely a design problem. It’s a messaging problem. Great websites aren’t built by one person trying to do every job.

Website copywriting and design solve different problems. Design guides attention, builds hierarchy and makes a site easier to navigate. Website copywriting clarifies what you do, who you help, why someone should care and what they should do next. For local businesses, those words often become your first sales conversation.

Good design cannot fix vague messaging. A polish...

Business Messaging Strategy isn't about finding the perfect words. It's about telling the right stories. 

If your marketing sounds like everyone else's, chances are you're relying on broad claims instead of real moments that help people connect with your business. The strongest brands don't simply say they're reliable or customer-focused; they prove it through stories that people remember.

Every local business owner already has powerful examples hidden in everyday client interactions. A stressful phone call, an unexpected challenge, or a problem solved at exactly the right time can communicate far more than a list of s...

A lot of business owners assume a better local advertising strategy starts with choosing the right marketing channel. 

But what if the real problem isn't where you're advertising. It's what your message is saying? Before investing in more campaigns, it's worth asking whether people instantly understand who you are, what you do, and why they should choose you.

A memorable business isn't built on a polished logo alone. Strong local business branding gives people something to recognize, while local business messaging gives them a reason to remember you. When your message lacks c...

If your local business marketing tries to speak to everyone, it may be giving your ideal customer no reason to choose you. It feels safer to keep every door open, but broad messaging often creates confusion instead of confidence. The businesses that attract the right customers aren't always the loudest, they're the clearest.

It's not about listing every service you offer; it's about helping the right person recognize themselves in your message. 

Because when your website tries to answer every question for every visitor, it rarely answers the emotional question that matters most: "Is this b...

What if local business growth has less to do with the latest marketing tactic and more to do with the beliefs shaping every decision you make? If you've been holding back from posting, raising your prices, or showing up consistently, this conversation may reveal what's really standing in your way. Sometimes the biggest breakthrough starts with changing how you see yourself, not your marketing plan.

You'll discover why visibility isn't the same as ego, how fear of being judged by people you know can quietly limit your business, and why consistency will always outperform chasing quick wins. 

Too many service businesses think they have a marketing problem when they actually have a systems problem. 

They're posting on social media, testing ads, updating their website, experimenting with local email marketing, and creating endless business marketing content. Yet leads remain inconsistent and growth feels harder than it should.

This is where local business marketing often goes wrong. 

Business owners collect tactics without understanding how those tactics work together. More visibility doesn't automatically create more customers. Because awareness alone isn't enough. People need a clear path from discovering your business to trusting you an...

Have you ever felt like you're doing all the right marketing activities but still not seeing the results you expected? 

Many business owners assume they need more visibility, better social media, or a bigger advertising budget. 

In reality, the problem is often much deeper. A strong marketing strategy for local business starts with clear messaging, not more tactics.

When your audience isn't sure who you help, what you do, or why they should choose you, every marketing effort becomes harder. 

This is where messaging strategy makes the difference. Before investing in con...

You know you should be posting content. You might even have ideas. But the moment you actually sit down to create something, an hour disappears and you have nothing to show for it.

Sound familiar? 

However, that's not a content problem. It's a clarity problem.

In this episode, I'm breaking down exactly why local business owners get stuck in the content spiral and giving you a simple, repeatable framework to get unstuck for good.

What we cover:

On this episode of Market This, I'm breaking down why most websites are quietly losing potential clients and what you need to do to fix it. 

Most websites aren’t failing because they look bad. They’re failing because they quietly turn visitors away before a conversation starts. 

Website copywriting is often the hidden reason behind that gap between traffic and enquiries. If your site feels “fine” but isn’t converting, this breakdown changes how you see what’s happening.

You’ll learn how a seven-second homepage test reveals what’s working instantly, why hero sections...

Most local business owners spend weeks perfecting their website's look, the colours, the fonts, the layout, and then slap on a headline like "Helping you achieve financial freedom" and call it done. 

However, if someone lands on your site and bounces, it's almost never because of the design. It's because your headline didn't stop them.

In this episode, I break down why generic headlines are silently killing your website's performance, using a real example from a recent website copy audit I did for a financial planner. 

Most local business owners think standing out means louder branding, better design, or more content. 

But that's not what actually drives attention. The real issue sits deeper, in your messaging strategy, and how clearly your offer lands with the people you actually want to reach.

Websites don't fail because the service is weak. They fail because the language is generic, overused, and sounds exactly like every competitor on the block. When your homepage reads like a template, visitors stop seeing you as different.

This e...

A lot of local business owners don’t struggle with marketing, they struggle with staying remembered. 

And email marketing often gets pushed aside because social media feels faster, easier, and more visible. The thing is, those platforms don’t belong to you.

Email marketing changes that. It gives you a direct line to your audience without algorithms deciding who sees you and when. And for a local business, that shift is the difference between being occasionally noticed and consistently booked.

What you’ll hear in this episode is a grounded breakdown of how to buil...

I know you're feeling the pressure to constantly show up on social media. I get it. For a while, it really was one of the easiest ways to get visibility. But the landscape has changed, and if your entire marketing strategy depends on Instagram, you're missing some critical foundations.

In this episode, I break down what actually happens when someone in your community needs the kind of service you offer. Spoiler: they're not scrolling your feed, they're Googling you. And when they land on your website, the words on that page matter more than anything you've ever...

You're posting, emailing, showing up, and it still feels like nobody's paying attention to your local business marketing. 

Before you blame the algorithm or try another tactic, it might be time to look at what your marketing is actually saying.

In this episode, I break down the three foundational things every piece of marketing needs to communicate before any of it actually works, whether it's your website, your social media, or your emails.

In this episode, I cover:

Is Your Website Actually Doing Its Job?

You're great at what you do, your clients love you, and referrals are coming in. So, why aren't they booking? In this episode, I'm breaking down the three sneaky website gaps that are quietly costing service-based , local business owners money.

In this episode, you'll learn:

If you set up your Google Business Profile and haven't touched it since, this episode is for you.

A lot of business owners think of their Google Business Profile as a directory listing. Something you fill out once and forget. But if you're a local business, it's one of the most powerful (and free) visibility tools you have. The catch? It only works if you treat it like the strategy it actually is.

In this episode, I'm chatting about  how your Google Business Profile fits into your broader local visibility strategy and why what happens a...

Shannon Vonderach went from wedding photographer to the self-proclaimed Email Queen. The pivot started in 2020 when the world shut down and she discovered what she'd been leaving money on the table by not emailing her list.

In this episode, Shannon and I dig into why so many local business owners are sitting on a goldmine of email subscribers and doing absolutely nothing with it and how to change that without overthinking it to death.

In this episode:

There's a lot of marketing advice floating around on the internet. But most of it wasn't written with small business owners in mind. In this episode, I'm breaking down three common pieces of marketing advice you can safely ignore, and what to focus on instead.

In this episode, I'm covering:

In this episode of Market This, I'm sharing four underrated marketing strategies that can bring in new clients without relying solely on social media.

These are the kinds of strategies that often get overlooked in online marketing conversations, but they work incredibly well for service-based businesses.

Inside this episode, you’ll learn:

• How collaborations can help you borrow someone else’s audience
• Why vendor events can be powerful for visibility and connections
• How networking events lead to unexpected referrals and partnerships
• Why referrals<...