Market This | Local Business Marketing, Content Marketing & Website Copywriting

What if local business growth has less to do with the latest marketing tactic and more to do with the beliefs shaping every decision you make? If you've been holding back from posting, raising your prices, or showing up consistently, this conversation may reveal what's really standing in your way. Sometimes the biggest breakthrough starts with changing how you see yourself, not your marketing plan.

You'll discover why visibility isn't the same as ego, how fear of being judged by people you know can quietly limit your business, and why consistency will always outperform chasing quick wins. 

Too many service businesses think they have a marketing problem when they actually have a systems problem. 

They're posting on social media, testing ads, updating their website, experimenting with local email marketing, and creating endless business marketing content. Yet leads remain inconsistent and growth feels harder than it should.

This is where local business marketing often goes wrong. 

Business owners collect tactics without understanding how those tactics work together. More visibility doesn't automatically create more customers. Because awareness alone isn't enough. People need a clear path from discovering your business to trusting you an...

Have you ever felt like you're doing all the right marketing activities but still not seeing the results you expected? 

Many business owners assume they need more visibility, better social media, or a bigger advertising budget. 

In reality, the problem is often much deeper. A strong marketing strategy for local business starts with clear messaging, not more tactics.

When your audience isn't sure who you help, what you do, or why they should choose you, every marketing effort becomes harder. 

This is where messaging strategy makes the difference. Before investing in con...

You know you should be posting content. You might even have ideas. But the moment you actually sit down to create something, an hour disappears and you have nothing to show for it.

Sound familiar? 

However, that's not a content problem. It's a clarity problem.

In this episode, I'm breaking down exactly why local business owners get stuck in the content spiral and giving you a simple, repeatable framework to get unstuck for good.

What we cover:

On this episode of Market This, I'm breaking down why most websites are quietly losing potential clients and what you need to do to fix it. 

Most websites aren’t failing because they look bad. They’re failing because they quietly turn visitors away before a conversation starts. 

Website copywriting is often the hidden reason behind that gap between traffic and enquiries. If your site feels “fine” but isn’t converting, this breakdown changes how you see what’s happening.

You’ll learn how a seven-second homepage test reveals what’s working instantly, why hero sections...

Most local business owners spend weeks perfecting their website's look, the colours, the fonts, the layout, and then slap on a headline like "Helping you achieve financial freedom" and call it done. 

However, if someone lands on your site and bounces, it's almost never because of the design. It's because your headline didn't stop them.

In this episode, I break down why generic headlines are silently killing your website's performance, using a real example from a recent website copy audit I did for a financial planner. 

Most local business owners think standing out means louder branding, better design, or more content. 

But that's not what actually drives attention. The real issue sits deeper, in your messaging strategy, and how clearly your offer lands with the people you actually want to reach.

Websites don't fail because the service is weak. They fail because the language is generic, overused, and sounds exactly like every competitor on the block. When your homepage reads like a template, visitors stop seeing you as different.

This e...

A lot of local business owners don’t struggle with marketing, they struggle with staying remembered. 

And email marketing often gets pushed aside because social media feels faster, easier, and more visible. The thing is, those platforms don’t belong to you.

Email marketing changes that. It gives you a direct line to your audience without algorithms deciding who sees you and when. And for a local business, that shift is the difference between being occasionally noticed and consistently booked.

What you’ll hear in this episode is a grounded breakdown of how to buil...

I know you're feeling the pressure to constantly show up on social media. I get it. For a while, it really was one of the easiest ways to get visibility. But the landscape has changed, and if your entire marketing strategy depends on Instagram, you're missing some critical foundations.

In this episode, I break down what actually happens when someone in your community needs the kind of service you offer. Spoiler: they're not scrolling your feed, they're Googling you. And when they land on your website, the words on that page matter more than anything you've ever...

You're posting, emailing, showing up, and it still feels like nobody's paying attention to your local business marketing. 

Before you blame the algorithm or try another tactic, it might be time to look at what your marketing is actually saying.

In this episode, I break down the three foundational things every piece of marketing needs to communicate before any of it actually works, whether it's your website, your social media, or your emails.

In this episode, I cover:

Is Your Website Actually Doing Its Job?

You're great at what you do, your clients love you, and referrals are coming in. So, why aren't they booking? In this episode, I'm breaking down the three sneaky website gaps that are quietly costing service-based , local business owners money.

In this episode, you'll learn:

If you set up your Google Business Profile and haven't touched it since, this episode is for you.

A lot of business owners think of their Google Business Profile as a directory listing. Something you fill out once and forget. But if you're a local business, it's one of the most powerful (and free) visibility tools you have. The catch? It only works if you treat it like the strategy it actually is.

In this episode, I'm chatting about  how your Google Business Profile fits into your broader local visibility strategy and why what happens a...

Shannon Vonderach went from wedding photographer to the self-proclaimed Email Queen. The pivot started in 2020 when the world shut down and she discovered what she'd been leaving money on the table by not emailing her list.

In this episode, Shannon and I dig into why so many local business owners are sitting on a goldmine of email subscribers and doing absolutely nothing with it and how to change that without overthinking it to death.

In this episode:

There's a lot of marketing advice floating around on the internet. But most of it wasn't written with small business owners in mind. In this episode, I'm breaking down three common pieces of marketing advice you can safely ignore, and what to focus on instead.

In this episode, I'm covering:

In this episode of Market This, I'm sharing four underrated marketing strategies that can bring in new clients without relying solely on social media.

These are the kinds of strategies that often get overlooked in online marketing conversations, but they work incredibly well for service-based businesses.

Inside this episode, you’ll learn:

• How collaborations can help you borrow someone else’s audience
• Why vendor events can be powerful for visibility and connections
• How networking events lead to unexpected referrals and partnerships
• Why referrals<...