Do Beautiful Things
Welcome to Do Beautiful Things, a podcast hosted by Jenny Lawson, President and CEO of Keep America Beautiful. In this podcast we will discuss ending litter, the truth behind recycling, and enhancing communities to create a more sustainable and beautiful future. Our engaging discussions are not just interviews; they are insightful conversations that illuminate the path to a greener tomorrow.
From Highways to Coastlines: New Research Uncovers the True Scope of Litter in America
In this episode of Do Beautiful Things, Jenny Lawson talks with Veronica Roof, HDRâs national solid waste planning leader, about the groundbreaking 2026 Keep America Beautiful National Litter Study. Together, they explore how innovative research methods and robust data collection are uncovering the true scope of litter across the country, informing strategies to reduce waste, and inspiring action for cleaner, healthier communities nationwide.
Show Notes
00:00 Discovering a career in waste management03:43 Beginning the litter project journey08:46 Improving data analysis methods11:56 Preparing for fieldwork and sample sites15:40 Developing coastal litter research methodology19:12 Discussing waste reduction pr...Counting 35 Billion Pieces of Litter, Part 2: What the 2026 National Litter Study Reveals Next
In part two of this two-part episode of Do Beautiful Things, host Jenny Lawson, President and CEO of Keep America Beautiful (KAB), talks with David Scott, PhD, KABâs Senior Vice President of Data and Research, about the latest insights from the 2026 National Litter Study. Together, they unpack surprising litter trends across the United Statesâfrom the scale of coastal pollution to the often-overlooked problem of small litter and the rise in cardboard and vehicle debris. They also highlight encouraging progress, including a significant decline in cigarette butt litter, and discuss how prevention, community action, and smarter solutions can help...
Counting 35 Billion Pieces of Litter, Part 1: Digging into the Keep America Beautiful 2026 National Litter Study
In this episode of Do Beautiful Things, Jennifer Lawson, President and CEO of Keep America Beautiful, joins David Scott, PhD, SVP of Data and Research, to discuss the 2026 National Litter Study and what a 34% decline in litter means for communities nationwide. Dr. Scott offers an inside look at what it takes to count 35 billion pieces of litter across thousands of miles of roadways, waterways, and, for the first time, coastal areasâfrom rigorous field research conducted by trained environmental consultants to the careful methods used to ensure reliable, unbiased data.
Download the 2026 National Litter Study: ht...
Keep Louisiana Beautiful: Lt. Governor Nungesser on Community, Innovation, and the Fight Against Litter
What does it take to lead a statewide movement for beauty? Join Jenny Lawson as she talks with Louisiana Lt. Governor Billy Nungesser about his decades-long fight against litter.
From the success of âLove the Boot Weekâ to the power of school education programs, this episode dives into how Louisiana is inspiring citizens to roll up their sleeves. Whether it's reporting a litterer or building business partnerships, Nungesser shares actionable advice for anyone ready to make a difference. Tune in for a dose of inspiration and a roadmap for driving change in your own community.
Inside the Effort to Keep Our National Parks Clean Beautiful
In this episode of âDo Beautiful Things,â host Jenny Lawson, President and CEO of Keep America Beautiful, explores how collaborative, innovative approaches are making Americaâs national parks cleaner and greener for all.
Special guest Ashley McAvoy, Director of Programs and Partnerships at the National Park Foundation, joins Jenny Lawson to discuss the unique challenges of managing waste in parks ranging from Cape Cod to Yellowstone. The conversation highlights new solutions for recycling and waste reductionâand how every visitor can play a part.
A standout moment in the episode features the National Park Foundation-funded project...
From Garage Shelves to Beautiful Communities: The Power of Paint Recycling
In this episode of âDo Beautiful Things,â host Jennifer Lawson, President and CEO of Keep America Beautiful, dives into the complexities of recycling with a focus on leftover paintâan item found in nearly every home but often misunderstood when it comes to disposal.
Joining the conversation is Brett Rodgers, Vice President of Communications at PaintCare, a nonprofit organization leading industry-driven efforts to create convenient, statewide paint recycling programs. Together, they unpack how PaintCareâs innovative public-private partnership makes it easy for residents to drop off unused paint, keeping it out of landfills, waterways, and storage spaces while gi...
Atlanta Sustainable Fashion Week: Where Style Meets Sustainability
In this episode of âDo Beautiful Things,â host Jennifer Lawson, President and CEO of Keep America Beautiful, dives into the transformative world of sustainable fashionâjust in time for America Recycles Month.
Special guest Tanjuria Willis, founder of Atlanta Sustainable Fashion Week, joins the conversation to share her inspiring journey from nuclear plant systems engineer to entrepreneur and change-maker in the eco-fashion movement. Together, they unpack how sustainability and style can reinvent our wardrobes and redefine what it means to practice mindful consumption. From upcycled runway looks and innovative educational workshops for youth, to collaborations that repurpose game-d...
The Columbus Way: Growing Industry and Green Communities Together
In this episode of âDo Beautiful Things,â host Jenny Lawson, President and CEO of Keep America Beautiful, welcomes Columbus, Ohio Mayor Andrew Ginther for a powerful conversation about transforming cities through environmental leadership and community partnerships.
Mayor Ginther, fresh off his term as President of the U.S. Conference of Mayors, shares Columbusâs ambitious journey toward becoming a national leader in circular innovation. Hear how the city is tackling waste, building a robust recycling infrastructureâincluding North Americaâs largest public-private recycling centerâand engaging both businesses and neighborhoods in meaningful climate action. From innovative food scrap drop-o...
Making Every Mile Shine: Mayor Holt's Vision for a More Beautiful Oklahoma City
In this episode of âDo Beautiful Things,â host Jenny Lawson, President and CEO of Keep America Beautiful, sits down with Oklahoma City Mayor David Holt and Natalie Evans, Executive Director of OKC Beautiful, to spotlight the crucial role local leaders play in creating cleaner, greener, and more vibrant communities.
Mayor Holt shares his personal journey and Oklahoma Cityâs renaissanceâa transformation fueled by forward-thinking city policies, community partnerships, and ambitious public investments like the cityâs signature MAPS initiatives. He discusses how dedicated funding for beautification and permanent staff positions is shaping the aesthetic and ecological future of...
Trash Bags, Civic Pride, and the Power of Showing Up: This Georgia Mayor Is Leading with Purpose
In this episode of âDo Beautiful Things,â host Jenny Lawson, President and CEO of Keep America Beautiful, sits down with Mayor Bianca Motley Broom of College Park, Georgiaâa dynamic community at the gateway of Atlantaâto discuss how local leadership and grassroots action can spark extraordinary change.
Mayor Motley Broom, the very first mayor to sign the Greatest American Cleanupâ˘ď¸ declaration, shares her passion for transforming College Park through community cleanups, the revitalization of green spaces like the Flint River Nature Preserve and Camp Truitt Botanical Garden, and inspiring civic pride among residents. She discusses the challenges a...
Paterson is Picking Up: How One NJ Mayor is Tackling Litter and Restoring Communities
In this podcast episode of Do Beautiful Things, host Jenny Lawson, President and CEO of Keep America Beautiful, spotlights the extraordinary impact of local leadership and civic pride in creating cleaner, more vibrant communities. We travel to Paterson, New Jerseyâa city leading by exampleâwhere Mayor Andre Sayegh shares how Paterson is transforming its approach to litter, waste management, and neighborhood revitalization.
Mayor Sayegh joins the conversation to discuss innovative initiatives like weekly neighborhood cleanups, a clean commercial corridor program, and the communityâs fight against illegal dumping. Learn how Patersonâs commitment to the Keep America...
Building a More Beautiful Future: Pennsylvaniaâs Role in Americaâs 250th Anniversary Celebration
In this episode of Do Beautiful Things, host Jenny Lawson, President and CEO of Keep America Beautiful, highlights the incredible opportunity ahead as the United States approaches its 250th birthday in 2026. Jenny is joined by Cassandra Coleman, Executive Director of America250PA, who shares her inspiring journey from one of the nationâs youngest female mayors to leading Pennsylvaniaâs efforts in celebrating this historic milestone.
Together, they discuss Pennsylvaniaâs pivotal role in Americaâs story, the statewide volunteer projects transforming communities, and how the state is contributing to Keep America Beautifulâs ambitious goal of picking up...
Planting Seeds of Service: Lucinda Robb on Family Legacy, Civic Engagement, and the Beauty That Builds Community
In this special Motherâs Day episode of the Do Beautiful Things podcast, host Jenny LawsonâPresident and CEO of Keep America Beautifulâcelebrates the legacy and lasting impact of strong women: mothers, grandmothers, and the generations they inspire.
Jenny is joined by Lucinda Robbâwriter, educator, and granddaughter of President Lyndon B. Johnson and First Lady Lady Bird Johnsonâfor a heartfelt conversation about family, service, and civic beauty. Lucinda shares moving stories of her familyâs commitment to âpaying Godâs rentâ through acts of service, her grandmotherâs visionary environmental work, and how beauty and nature can be po...
Pollinator Power: How Native Plants Like Oaks and Milkweeds Keep Nature Buzzing
In this episode of Do Beautiful Things, host Jenny Lawson, President and CEO of Keep America BeautifulÂŽ, welcomes renowned ecologist, author, and co-founder of Homegrown National Park, Dr. Doug Tallamy, for an inspiring conversation on the vital role native plants play in restoring our nationâs ecosystems.
As planting season blooms across the country, Dr. Tallamy shares his expert advice on how homeowners, renters, and even apartment dwellers can help protect pollinators, support wildlife, and build resilient landscapesâright in their own backyards or on their balconies. He reveals the incredible impact of simple choicesâfrom planting oak tre...
Reel it In for the Reefs: Saving Floridaâs Reefs One Cleanup at a Time
In this episode of âDo Beautiful Things,â host Jenny Lawson, President and CEO of Keep America Beautiful, shines a spotlight on the extraordinary impact of local action and environmental stewardship along Floridaâs vibrant reef-lined coast.
Joining Jenny is Anna Bennett, founder of Reel it in for the Reefs, an annual underwater cleanup initiative inspired by her compassion for sea turtles like Bella, a hawksbill rescued from a life-threatening fishing line entanglement. Anna shares how a single act of care ignited South Floridaâs largest reef cleanup in history, rallying divers, charter boats, and volunteers to remove hundreds...
Trashercize and Education: Innovative Approaches to Litter Cleanup in Tennessee
In this episode of Do Beautiful Things, Jenny Lawson talks with Missy Marshall, the Executive Director of Keep Tennessee Beautiful, a Keep America Beautiful state affiliate, to explore the impactful efforts happening across Tennessee in the fight against litter. They discuss the Greatest American Cleanupâ˘ď¸ campaign, innovative programs like Trashercize, and the power of education and community engagement in fostering a cleaner, more sustainable future. Tune in to hear how Tennesseans are uniting to make a real difference, one small action at a time.
Show Links
Greatest American Cleanup: https://kab.org/greatest-american-cleanup/
NASA's LunaRecycle Challenge: Exploring Space Sustainability
In this thrilling episode of "Do Beautiful Things," hosts Jenny Lawson and Jennifer Edmunson take listeners on a journey beyond our planet, exploring the innovative LunaRecycle Challenge spearheaded by NASA. This groundbreaking competition is set to revolutionize recycling by challenging inventors to design systems that maximize resource utilization during space missionsâtransforming waste into valuable assets for future exploration.
Jenny Lawson, the President and CEO of Keep America Beautiful, sits down with Jennifer Edmunson, Acting Program Manager for NASA Centennial Challenges, who brings her expertise in Earth and Planetary Sciences to the table. Together, they delve into th...
Breaking Down Barriers: What Holds Us Back from Picking Up Litter?
In this episode of the âDo Beautiful Things podcast,â Jenny Lawson, President and CEO of Keep America Beautiful speaks with Wendy Salomon from The Harris Poll about their latest research on litterâcommissioned by Keep America Beautiful. They explore key insights, including why people avoid picking up litter (hint: the âgross factorâ tops the list), what motivates people to join cleanup events, and surprising findings on how litter compares to other unpleasant tasksâlike cleaning the bathroom. Tune in to discover what drives people to take action and what could encourage even more participation in keeping our communities clean and beautifu...
Inside Cox Enterprisesâ Commitment to Environmental Goals and Community Engagement
In this episode of âDo Beautiful Things,â host Jenny Lawson sits down with Maury Wolfe, Vice President of Corporate Responsibility and Social Impact at Cox Enterprises, to discuss their award-winning initiatives in corporate volunteerism and environmental sustainability.
Together, they discuss Cox Enterprises' impressive achievements, including the award-winning initiatives that have driven over 200,000 volunteer hours through their Cox Impact platform and the ambitious goals of their 34 by 34 initiative.
Maury shares fascinating insights into how Cox has become a zero waste-to-landfill company, the importance of employee engagement, and their ongoing collaborations with environmental organizations like Keep America Beau...
Mattress Recycling: Preventing Reusable Materials from Reaching Landfills
In this episode of Do Beautiful Things, host Jenny Lawson, President and CEO of Keep America Beautiful, dives into an often-overlooked aspect of recycling: mattress recycling.
Joining us is Mike O'Donnell, Chief Operating Officer of the Mattress Recycling Council, who brings over 30 years of expertise in managing solid and hazardous waste collection programs. Mike gives a compelling look into the world of mattress recycling, highlighting the innovative programs in states like California, Connecticut, and Rhode Island that recycle nearly 2 million mattresses a year. Weâll also explore the significant environmental impact of these efforts, from reducing illegal du...
The Future of Recycling: Consumer Misconceptions, Industry Challenges, and AI Technology
In this episode of "Do Beautiful Things," host Jennifer Lawson, President and CEO of Keep America Beautiful, dives into the critical role of recycling in sustainable living and explores the intricacies of the recycling process.
Our special guest, Jeff Snyder, Senior Vice President of Recycling and Sustainability at Rumpke Waste and Recycling, brings over 30 years of industry expertise to the table. Together, they delve into the exceptional capabilities of Rumpke's state-of-the-art Materials Recovery Facility (MRF) in Columbus, Ohio, highlighting the sophisticated technologies and methods used to sort and recycle materials efficiently.
Jeff sheds light on...
Partnering for Sustainable Waterways: TVA and Keep the Tennessee River Beautiful Join the Greatest American Cleanup
In this episode of Do Beautiful Things, Jenny Lawson is joined by Kathleen Gibi of Keep the Tennessee River Beautiful and Michael McCall from the Tennessee Valley Authority (TVA). Together, they discuss the power of collaboration in building sustainable, healthy communities, the importance of preserving Americaâs river systems, and their commitment to the Greatest American Cleanupâthe largest cleanup and beautification effort in history. Tune in to learn how collaboration and volunteer engagement are making a meaningful impact on our environment and communities.
QUOTES:
Creating Sustainable Impact through Partnerships: "We should be following a mo...Reducing Heart Disease with Trees: Louisville Tree Planting Project Shows Positive Results
In this episode of Do Beautiful Things, host Jenny Lawson, President and CEO of Keep America Beautiful welcomes Dr. Aruni Bhatnagar from the University of Louisville to discuss the powerful connection between urban trees and human health. Together, they explore the groundbreaking Green Heart Louisville Project, a study that examines how increasing urban greenery can positively impact cardiovascular health, particularly in communities heavily burdened by pollution.
Dr. Bhatnagar shares the study's promising initial findings, highlighting how planting trees can reduce inflammation markers and decrease the risk of heart disease in underserved areas. The discussion delves into the...
Flying Green: United Airlinesâ Journey Towards Sustainable Aviation
Welcome back to "Do Beautiful Things," a podcast by Keep America Beautiful dedicated to inspiring action for a cleaner, greener, and more sustainable world.
In this episode, we are joined by Lauren Riley, Chief Sustainability Officer at United Airlines, to discuss their innovative approaches to reducing greenhouse gas emissions, the significance of sustainable aviation fuels, and how they're engaging consumers through unique and effective communication strategiesâlike partnering with Sesame Workshop's Oscar the Grouch. We also explore the vital role consumers play in advocating for sustainable practices and policies.
Tune in to learn how corporate le...
The Rise of Secondhand Fashion: How Beni Makes Thrifting Easy
Welcome to another episode of Do Beautiful Thingsâ˘ď¸! Today, host Jenny Lawson, President and CEO of Keep America BeautifulÂŽ, is joined by a special guest whoâs making waves in the world of fashion and sustainability. Meet Kate Sanner, the CEO and co-founder of Beni, a browser extension that makes finding secondhand designer deals super easy from your own home.
Kate got hooked on secondhand fashion while living in New York City, surrounded by some of the coolest thrift stores. She was inspired to create Beni to help tackle the massive problem of textile wasteâthink millions of tons o...
The Greening Effect: Reducing Gun Violence and Creating Safer Neighborhoods
In this episode, weâre diving deep into the powerful and transformative work happening in Indianapolis. Our focus? How creating beautiful spaces can do more than just improve aestheticsâthey can also reduce crime, foster community unity, and create safer neighborhoods. Joining us is Jeremy Kranowitz, President and CEO of Keep Indianapolis Beautiful, Inc. Jeremy shares his inspiring journey from battling exercise-induced asthma as a child to leading impactful environmental initiatives in Indianapolis. Weâll explore groundbreaking research with the University of Michigan showing a 12% reduction in gun violence thanks to greening efforts and discuss strategies for community engagement and co...
Is Recycling Worth It? Navigating the Challenges with The Recycling Partnership
In this episode, Jenny talks with Keefe Harrison, CEO of The Recycling Partnership about their latest research and insights on residential recycling in the United States. Join us as we navigate the complexities of recycling, consider the roles of individuals, companies, and policymakers, and envision a sustainable and efficient future of waste management. Prepare to be informed and empowered to contribute to a greener tomorrow!
"We want to build some consistency for what's recyclable where across the country so that it doesn't have to be a guessing game of what happens at the bin."â Keefe Harrison, CEO of...
Fighting Litter with AI Technology: A Deep Dive into the Rubbish App
In this episode, weâre excited to bring you a special guest, Emin Israfil, CEO and co-founder of Rubbish, as we explore the innovative intersection of technology and environmental cleanup. Weâll hear Eminâs riveting journey from a childhood love of programming to founding a platform that champions cleaner neighborhoods. Discover how Rubbishâs cutting-edge app and AI technology are revolutionizing the way we tackle litter and illegal dumping, making community clean-up efforts both fun and efficient. Learn how you too can get involved in tracking and improving the cleanliness of your local environment with just a simple tap on y...
Strengthening Oakland: Deputy Mayor Dr. Kimberly Mayfield's Vision for Beautiful Spaces
Welcome to "Do Beautiful Things"! In this episode, we have a powerful conversation with Oakland's deputy mayor, Dr. Kimberly Mayfield. Dr. Mayfield shares her insights on the challenges Oakland is facing and the initiatives aimed at making the community cleaner, greener, and more beautiful. From tree planting programs to community cleanups, Dr. Mayfield's work demonstrates the positive impact of maintaining a clean and vibrant environment. Join us as we explore the inspiring efforts to improve Oakland and learn how you can get involved in similar initiatives in your own community. Stay tuned for an insightful and inspirational conversation that...
Preserving Oakland's History Through Beauty: MLK Grants and Community Collaboration
In this episode of Do Beautiful Things, we spoke with Christina Porter, board chair of Keep Oakland Beautiful, about their impactful work in preserving the beauty of Oakland. We learned about the transformative power of murals, the importance of community engagement, and the positive impact of creating green spaces. From the MLK grants to the enduring legacy of Marcus Books, this episode is a testament to the deep connection between beauty, community, and sustainability. It's a reminder that together, we can continue to do beautiful things for our neighborhoods and the world. Stay tuned for more inspiration in our...
Preserving Oakland's History Through Beauty: MLK Grants and Community Collaboration
In this episode of Do Beautiful Things, we spoke with Christina Porter, board chair of Keep Oakland Beautiful, about their impactful work in preserving the beauty of Oakland. We learned about the transformative power of murals, the importance of community engagement, and the positive impact of creating green spaces. From the MLK grants to the enduring legacy of Marcus Books, this episode is a testament to the deep connection between beauty, community, and sustainability. It's a reminder that together, we can continue to do beautiful things for our neighborhoods and the world. Stay tuned for more inspiration in our...
Communities in Color: Honoring Dr. King's Legacy Through Beautification Projects
In this episode, we pay tribute to Dr. Martin Luther King Jr.âs 95th birthday. Keep America Beautiful (KAB) granted over $230,000 in 2022 and â23 through MLK Community Improvement grants, supporting projects enhancing the beauty and cleanliness of areas named after Dr. King. Notably, Jackson, Mississippi, received funding for a project featuring 10 vibrant murals along a mile of Martin Luther King Jr. Drive, honoring Dr. King and Mississippi civil rights leaders.
KAB's Senior VP of the Affiliate Network, Dave Forsell, recently attended the mural unveiling and spoke with key members of Keep Jackson Beautiful. You'll hear their stories about how...
Keep the Holidays Beautiful: A Guide to a Sustainable Holiday and New Year
The holidays are a time of joy for many, but amid the celebrations, it's easy to lose track of waste. In today's episode, host Jenny Lawson, joined by McCall Vrydaghs, the producer of the Do Beautiful Things podcast, will share tips on hosting a party, gift wrapping, and embracing the holidays sustainably. They will also discuss eco-friendly ways to bid farewell to your decorations when the holidays are over.
Battery Recycling - The Power Behind Collection
Ever wondered whether to toss those old batteries or recycle them? In todayâs episode, weâve got the answers. Jenny sits down to discuss batteries with David Klanecky, President and CEO of Cirba SolutionsÂŽ. With over 30 years of expertise in Battery Materials, David has held key roles in research & development, operations, commercial ventures, and leadership across diverse industries. His experience spans the global lithium business, energy storage, and various specialty materials sectors. Join us as we delve into the intricacies of battery recycling, covering rechargeable batteries, car batteries, cell phone batteries, and much more. Weâll be discussing sustain...
The Paper Industry: Assessing Its Sustainability
Join us as we assess the sustainability of paper and packaging. Learn how eco-friendly these products really are and discover what this industry is doing to commit to practices that benefit both consumers and the planet.
Jenny chats with Mary Anne Hansan, President of the Paper and Packaging Board, where she is responsible for communicating the paper industryâs unrivaled sustainability story to millions of consumers. Mary Anne is an enthusiast of paper and paper packaging and is the perfect person to talk to about this topic.
Donât miss it!
Exploring the Path to a Waste-Free Future: A Conversation with TerraCycleÂŽ
In our next episode, Jenny will explore the idea of a zero-waste future with Tom Szaky, the founder and CEO of TerraCycleÂŽâa global leader in the collection and repurposing of complex waste streams. They will discuss the origins of TerraCycle, its partnership with Keep America Beautifulâs Cigarette Litter Prevention Program, the TerraCycle Global Foundation, and their aspirations for the future.
Recycling Behavior: Insights from The Recycling Partnership
In this episode of Do Beautiful Thingsâ˘, Jenny Lawson chats with Louise Bruce, Managing Director at The Recycling Partnershipâs Center for Sustainable Behavior and Impact, to gain a better understanding of human behavior around recycling and how to strengthen public awareness across the country. They take an in-depth look at the research behind recycling messaging and how the average person may interpret that message. Additionally, you'll learn about Recycle Check, a QR code that allows consumers to scan and obtain real-time, package-specific recycling information in seconds.
Truth Behind Recycling: Debunking Myths and Clarifying Facts
In this debut episode of "Do Beautiful ThingsÂŽ," host Jenny Lawson, President, and CEO of Keep America BeautifulÂŽ, sits down with recycling expert Dr. Michael Washburn to kick off the "Recycling Reality CheckÂŽ" series. Michael is a senior policy advisor and consultant with Keep America Beautiful. The episode explores crucial topics such as recycling myths, the importance of recycling plastics, and the economic and environmental impact of recycling efforts. Listeners will gain valuable insights into recycling behavior, the recycling process, and practical tips for making a difference in their communities. The episode also features a special segment where Jenny is joi...