Winning With Shopify

This week we're diving into the customer service AI revolution with Jacob from Tidio, the customer service platform that's shaking up how brands talk to their customers.

From smart chatbots to AI-powered emails, we're exploring how AI is transforming customer service - and what that means for real human agents.

Can AI really be personal? Can it sell? Should we trust it with sensitive info?

Tune in to find out!


For companies with over 5,000 emails per month, if you sign up for a Premium plan, you'll get 3 months for free...

Are you a Shopify store owner feeling overwhelmed by sales tax rules?

In this must-listen episode, we sit down with Ryan Pinkham, VP of Go-to-Market at TaxCloud, to unpack the most critical sales tax issues eCommerce entrepreneurs face.

We'll dive into:

✅ Whether Shopify calculates your tax return — and what it doesn't do
✅ Why marketplaces like Amazon and Etsy change the tax game
✅ How to stay compliant as you scale your business across state lines
✅ The overlooked problem of managing your Shopify tax bill
✅ And how the complex patchwork of U.S. sales t...

In this episode, we dive into the story of Nahar Geva, founder of Zik Analytics, and how his journey shaped a powerful tool in e-commerce today!

Nahar shares how sourcing products & dropshipping has changed, and where the opportunities are right now. Why a strong USP is key to standing out, and how AI can streamline your business operations. We also touch on how dropshippers can create a solid brand experience, better understand their audience, and prepare for the future of AI in e-commerce.

Check out Zik Analytics here and use code ‘WinningWithShopify’ to get 70% off mont...

In this episode, we sit down with Paul Arellanes, the CTO at Rebel Cheese, to explore how a seasoned tech leader with roots in IBM, NXP, and Amazon found his calling in the plant-based food world.

We cover:
- Why Rebel Cheese's Shark Tank moment was just the beginning.
- Paul's philosophy on building & scaling a DTC tech stack on Shopify, while keeping costs in check and customer experience front and centre.
- Lessons learned from early technical decisions, including those sneaky shipping costs.
- His approach to app selection (hint: not everything...

This week, we sit down with Brian Krug from Seguno and Brian Holmes of Burton Goods to unpack an honest story of restarting a business again from the ground up.

Why would anyone start over? Brian Holmes shares why he hit reset, and how he’s introducing Burton Goods to a fresh audience - starting with the email inbox. Both Brians dive deep into email strategy for new brands, what it really takes to build authenticity, and how to get more email opens with a better post-master score!

If you’re rebranding, relaunching, or simply want...

This week we are joined by our brand new sponsors, Yoast!

Yoast has helped over 13 MILLION sites with their SEO. So, in this episode we discuss the ESSENTIAL SEO TIPS every Shopify store should be doing right now.

From the biggest “dos” and “donts” to shaping product pages, blog content, and overall site structure.

In 2025 SEO isn’t just about stuffing keywords. We explore the importance of intent-driven content, detail-rich pages, and creating meaningful experiences for both users and search engines.

Plus, with AI rapidly transforming how people discover and shop for produc...

In this episode, we sit down with James Hunt, the visionary founder behind SAA Clothing to uncover the heart, hustle, and high stakes of building a purpose-driven fashion brand.

In this episode we cover:
👕 What really sets SAA Clothing apart?
💡 How it all began - from one idea to a £50K opening weekend
🧠 Creating meaningful job opportunities for neurodivergent individuals
⚖️ Balancing passion with profit in a fast-moving industry
📚 The unfiltered truth about the challenges of writing a book
📱 Mastering the art of unique storytelling through social media
💰 Are you ready to scale with paid soci...

What do you get when you mix a talented artist, a single scrunchie, and a Christmas gift? You get Tina, the powerhouse founder behind XXL Scrunchie & Co, sharing her incredible story of building a standout brand in a crowded market - one giant scrunchie at a time!

In this exciting episode, Tina shares:

✨ How she started her business with just a scrunchie
📈 The strategies that helped XXL Scrunchie grow into a favourite brand
📹 Why YouTube is her secret weapon for brand growth - and how you can use it too
💌 Engaging your audience th...

This week we talk all things global product sourcing!

Nick is joined by Anthony, the Founder of Cavela, a sourcing partner helping modern eCommerce brands navigate today’s supply chain challenges.

We break down the biggest issues facing Shopify brands, including rising tariffs, inconsistent supplier quality, and the hidden costs of poor diversification.

You’ll learn actionable strategies for matching product quality across different suppliers, diversifying your supply chain, and avoiding costly sourcing mistakes.

Whether you're scaling your brand or just getting started, this episode offers relevant timely insights that could save...

This week, we're mixing things up!

Nick has just become a brand new dad and whilst he’s adjusting to dad life, we’ve collated some of the most impactful moments from the past 6 months.

Chapters:
0:00 Introduction
0:52 Simple Tweaks To 2X Your Shopify Sales Fast!
7:48 Increase Your Revenue 108%
14:13 Influencer Gifting - The Low Cost Strategy
20:54 Blueprint to Ecom Growth in 2025
23:10 Gaining 500,000 Followers Without Ads!

We hope you enjoy!

Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub 

Check out our aweso...

In this episode, Nick breaks down exactly how to improve your conversion rate in practical, actionable ways.

We uncover five powerful conversion rate tips that can make an immediate impact on your results!

Plus, Nick has a CRO challenge designed to push your strategy further and help you implement what you’ve learned right away.

Let’s get optimising!

Want to work with Nick? Get in touch here - https://spec.digital/contact

Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub 

Check out our a...

In this episode, we spill the tea on how e-commerce has changed over the past two years. What’s working, what’s not, and what you should definitely stop doing.

Nick is joined by ecommerce legend, Janis Thomas - Managing Director of Look Fabulous Forever. Janis shares why mixing tangible marketing methods with the intangible magic of storytelling is the secret to building your brand.

We also get into the nitty-gritty of building lead gen campaigns that work, and where the opportunities are with AI right now.

Also if you're still wondering how to t...

Ready to learn how to rank second on Google?

We are joined by Andrew, CEO of Bare Kind to share how they have recently ranked second within their niche, and shares how you can win with SEO in 2025! 

We’ll uncover:
4:16 Creating A Brand That Cares
8:50 How To Rank Second On Google
13:33 The Winning SEO Formula for Things Outside The Obvious
21:28 How To Optimise SEO Content
29:32 Creating A Legitimate Brand
33:51 What To Focus On Next For SEO
36:51 How To Use AI for SEO Moving Forward

If you...

In this episode, we sit down with Isabel, the founder of Akalia, to share her journey of bootstrapping a thriving fashion brand. She shares the key principles behind standing out in the competitive fashion industry, designing products that sell, and building a profitable business from the ground up.

We also explore the evolving landscape of social media, the strategies behind creating a powerful affiliate marketing team, and the secrets to fostering an engaged community. Plus, Isabel offers her expert insights on managing returns effectively to keep customers happy while protecting your bottom line.

Key takeaways:<...

Want to double your Shopify revenue? In this episode, we’re breaking down five powerful strategies that can transform your store’s profitability fast. We’ll cover:

2:19 Six things to double your revenue overnight with Shopify
5:10 How to improve your Product Pages on Google Shopping
12:38 The secret to doubling your product prices without losing revenue
16:11 How to actually WIN with pre-order
19:50 The #1 payment tip we recommend to every Shopify store owner
23:23 A Bonus Tip that could be a game-changer for your business

If you’re ready to take your Shopify store to...

This week Nick shares actionable insights to help you optimise your website for SEO and CRO.

In this episode, we explore:
2:27 Key considerations when optimising SEO and CRO
4:21 The importance of seamless communication across teams
7:06 How to drive and analyse A/B tests for better decision-making
11:16 How to integrate Blog Content with SEO
15:58 How to manage Inventory on Shopify
16:44 Choosing the right site navigation to improve conversions
19:46 The CRO secrets behind high-performing product collections
23:24 A/B Tests for Page Speed and App Quality
26:59 Tips To Improve Your Conversion...

In this episode, we sit down with Ron Miskin, co-founder of The Buffalo Wool Co, to explore the journey of building a unique and thriving business. Ron shares how prioritising healthy processes has led to a sustainable and successful company, the strategies that helped double sales during COVID, and the evolution of their product range over time.

We also dive into the power of customer reviews, uncover the best marketing campaign you can have, and discuss how to find the right brand ambassadors to amplify your message.

Tune in for an inspiring conversation filled with...

Ready to take your Shopify store to the next level?

This week we are joined by Sabir Semerkant, a seasoned e-commerce strategist. From co-founding VaynerCommerce with Gary Vaynerchuk, to scaling online businesses independently, Sabir has a wealth of knowledge.

In this episode, Sabir shares his insights on how to grow your business using the latest Shopify innovations and offers an integrated guide to selling products more effectively on the platform.

Discover how to boost your conversion rate by tracking the right KPIs for e-commerce and get expert advice on whether investing in Meta...

In 2025, product reviews are more than just star ratings—they’re the foundation of trust in e-commerce.

In this podcast, Nick is joined by Neil Bayton from JudgeMe, as they explore how product reviews are evolving in 2025 and why you need to review your reviews!

We’ll dive into how to build trust on your website and uncover the real reason your customers buy your products. Plus, what’s the worst review for your business and how can you turn it into an opportunity? 🎧🚀

Check our JudgeMe here: https://apps.shopify.com/judgeme

Sign...

In today’s fast-paced world, building a real connection with your customers is more important than ever!

In this episode we are joined by one of our very own amazing community member’s, Angie Chua from Bobo Design Studio. Join Angie & Nick as we explore the secrets of building one-to-one relationships with your customers, and creating real-time feedback loops.

We also discuss blending eCommerce with brick-and-mortar success, and even drawing inspiration from the physical world to enhance your online brand. Plus, we’ll break down how to get that crucial second order, the art of effect...

This week is an Honest Ecommerce x Winning With Shopify special as we are joined by Chase Clymer!

This episode is packed with actionable insights and straight talk about what to expect in 2025. We’ll kick things off with a review of Black Friday and Cyber Monday, unpacking lessons learned from the biggest shopping events of 2024.

Nick & Chase then tackle the major challenges facing e-commerce in 2025 and share tips on how to boost productivity and work smarter.

We’ll also uncover the honest truth about embracing change this year and thriving in a rapi...

Laurence Turner from Bloomberg joins us to unpack the crucial economic landscape retailers need to watch in 2025!

Nick and Laurence explore the key differences between the US and UK markets and how these shifts are impacting global supply chains and tariffs. From the changing dynamics of the UK consumer market to the evolving strategies for product pricing in uncertain times.

We discuss where the biggest opportunities lie for retailers right now, how to navigate shifting consumer behaviour, and how to leverage data and insights to stay ahead of the competition.

Tune in for...

For our first episode of the year, we’re excited to welcome David Lindahl, Founder of  Rainier Watch. David has an incredible story about how a single tweet led to the creation of his successful Shopify business!

Join Nick and David as they explore practical strategies for scaling your business in 2025 and beyond. Learn how to optimise operations with ChatGPT, run effective email campaigns, and harness customer feedback to drive growth.

They’ll also uncover unexpected marketing tactics, share tips for building a loyal community, and help you master product forecasting. Plus, find out what your...

In our FINAL episode of the year, we take a look back at some of the standout moments that made this year so special!

A massive thank you for tuning in—this show would mean nothing without our awesome WWS Community and we’ve got even bigger things in store for you in 2025!

Wishing you a Merry Christmas, and we can’t wait to see you in 2025!

Key takeaways:
0:00 A BIG Thank You
6:02 How To Effectively Use Discounting
7:45 Win Back Customers In January
10:14 How To Achieve Steady Growth With Conten...

For the first time EVER there was a major difference between the US and UK markets over Black Friday weekend!

With it being one of the best in the US and one of the worst in the UK, in this episode Nick breaks down the jaw-dropping Black Friday insights that can elevate your e-commerce game and help you win for next year!

Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub

Key takeaways:
0:00 Black Friday Introduction
1:45 UK Sales Decline
3:59 US Sales Surge
7:31 The Growth & Benefits of...

This week we are joined by James Kearns, Managing Director of Rapanui Clothing. Rapanui is a sustainable, print-on-demand, fashion brand based in the Isle Of Wight.

James and Nick share how to align your Shopify business with sustainability practices that not only benefit the environment but also resonate with today’s conscious consumers for scale.

James also shares his insights on how to scale from £8 million to £20 million sustainably!

Check out Rapanui here: https://rapanuiclothing.com/

Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub

Key take...

Influencer gifting has become one of the most talked-about strategies in modern marketing, but how does it actually work? And how can brands make the most of it?!

In this episode, we dive deep into the world of influencer gifting and explore its potential with Brett Owens, Founder of Afluencer.

Nick & Brett cover the essentials of influencer gifting as a marketing strategy, including how it works and how brands can maximize its impact. We discuss how to select the right influencers, set clear campaign goals, and measure success. You’ll also learn best practices for re...

In this episode we are joined by Hannah Perry, Owner of Floof Cotton Candy.

Hannah shares her incredible journey of founding Floof, creating outstandingly unique products, going viral, getting featured by Shopify themselves, and growing her team!

Tune into this episode to find out more about developing unique products, the power of organic marketing, how to manage full time staff, and how to manage a small growing business.

Check out Floof’s awesome site here! https://floofcc.com/

Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub

This week we are joined by the very inspiring, Brianca Thorton, Owner of Bellis Botanicals.

Brianca started Bellis Botanicals in April 2022 and in that time has turned her passion for craft and making nature inspired polymer clay and resin pieces into a business with almost 500,000 followers!

Brianca is a storyteller showing the behind the scenes of running a creative business, and in this episode shares how she been able to grow her passion into her profession.

Check out Bellis Botanicals here! https://bellisbotanicals.com/

Sign up to the Growth Hub here...

This week we are joined by EJ Ekhato from Inventory Planner to share insights on how to prep your inventory for peak!

EJ & Nick discuss;
- Optimising your inventory purchasing
- Stop guessing inventory & start using data
- Want to increase your profit? Talk to your vendors!
- Inventory strategies for PEAK
- Getting sales without having any stock
- How to plan for post-peak & how to put your plan into motion

Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp

Sign up...

This week we are joined by Megan, Founder of Volashes.

Volashes are a handcrafted eyelash brand that was founded in 2017 and moved to selling products online during the 2020 pandemic.

In this episode Megan shares the top 7 secrets to growing your brands social media following and get MILLIONS of views across your content organically. If you are looking to understand which social channels to focus on and reach more audiences through social, this episode is for you!

Check out Volashes here: https://shopvolashes.com/

Sign up to the Growth Hub here: https...

This week we are joined by an outstanding brand that was listed on the Lightning 50 list of fastest growing Shopify brands in 2021!

Nick is joined by Mikayla Moulton, Director of Marketing at trueCABLE. They dive into the methods trueCABLE have been using over the past few years to drive the highest ROI and scale their brand fast & sustainably!

Whether you're looking to refine your marketing methods or enhance your product offerings, this episode provides the essential tips you need to market any product!

trueCABLE: https://www.truecable.com/

Sign up to...

This week we are joined by Kim, Founder of Kim's Custom Caps, to share her inspiring story of how she founded her creative business and grew her brand through social media!

Kim's story is incredibly inspiring - she started created crafts and after some time decided to niche in making custom graduation caps. Soon after, her content was reposted by Instagram themselves to 80 MILLION followers!

Since then Kim has amassed a following of almost 500K followers on socials and created a 2 YEAR waiting list for her products from ONE post!

If you're wanting...

In this episode we are doing something a little different...

We recap and bring you the best bits from the Ecom Expo 2024, sharing marketing growth tips to help you grow your Shopify brand. Our host, Liv, speaks with the expert minds from UK leading brands such as Oreo, Mars Wrigley, Pizza Pilgrims, Lucky Saint, Rapanui and many more!

Whether you're a seasoned Shopify store owner or just getting started, these insights from the 2024 Ecom Expo will help you stay ahead in the rapidly evolving eCommerce landscape.

Sign up to the Growth Hub here...

We first came across Snaffling Pig when they were featured in the Lightning 50 list of fastest growing Shopify brands of 2021!

Years on we are joined by their Head Of Marketing, George Wells, to discuss Shopify growth strategies and how Snaffling Pig has continue to grow and evolve in this ever changing landscape.

In this episode Nick and George cover what is the secret sauce to success, how to know if your branding is working, Dragon's Den, the rule for growth you can't afford to ignore, how to retain customers & apps you can’t live without!

In this episode Nick is joined by SEO consultant, Kieran Layton, from Spec Digital, to uncover the 10 things every brand is missing and can easily fix!

From optimising product pages and collections to improving page speed and tracking, we discuss the most common SEO mistakes brands make and how to fix them.

Learn how to improve your store's visibility on search engines, increase organic traffic, and boost sales!

Reach out to Spec here: https://spec.digital/

Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub

Key...

This week we are joined by the legendary MacCoy Merkley, CMO of Portland Leather Goods. MacCoy came on the show a couple of years ago to share how they grew an email list from 600,000 to 1.5million in 4 months.

In this episode, MacCoy and Nick discuss how to expand your Shopify store by combining the power of paid advertising with strategic email marketing techniques. We break down the best practices for integrating these two powerful channels to create a seamless customer journey, driving higher sales and repeat business. Tune in and start winning with paid ads and email!<...

In this episode we are joined by Adam Rosencrans from 2 Fur Doodie to explore the power of Micro Influencer Marketing! Nick and Adam discover how partnering with micro influencers can become a profitable strategy for building and scaling your Shopify brand.

They break down the key benefits of micro influencer marketing, from cost-effective campaigns to authentic audience engagement. Learn how to identify the right influencers, create compelling collaborations, and measure your success. Whether you're new to influencer marketing or looking to refine your approach, this episode offers actionable insights to help you grow your Shopify brand within...

This week we are joined by PPC Expert, Dan Martin, from Spec to dive into Advertising your Shopify store on Google profitably!

We break down three powerful strategies that will help you maximise your ad spend, drive high-quality traffic, and boost your sales without breaking the bank. Learn how to optimise your campaigns for better ROI, target the right audiences, and leverage Google’s advanced tools to stay ahead of the competition. If you're new to Google Ads or looking to refine your approach, this episode provides actionable insights to help you scale your Shopify store profitably. Tu...

In this episode we are joined by Nick Barreiro from Clay Imports. Nick came on last year to share the story of Clay Imports. Over the last 12 months, they have been transitioning from a brick and mortar store, to developing their Shopify store to satisfy customers without relying on human support! This has been achieved through customer specific information based on customer login and tailoring the customer's individual buying journeys.

Learn the essential steps for setting up your Shopify store for global expansion, including optimising your site for international customers, navigating cross-border logistics, and implementing effective marketing...