Winning With Shopify

Get yourself a festive cuppa (or brandy and mince pie!) and take a break as we wind down for Christmas.

This episode is the perfect end-of-year listen as we unwrap the biggest moments in ecommerce and marketing.

🎁 Fact of the Week: Shopify BFCM

Black Friday Cyber Monday landed like an early Christmas present for Shopify merchants.

From record-breaking sales to standout shopping behaviours across the globe, this year’s BFCM numbers tell a powerful story about how consumers shopped in 20...

This week on the show we are joined by Jean Harper!Jenn is the Founder & CEO of Cheekbone Beauty - a purpose-driven, Indigenous-owned cosmetics brand that blends culture, sustainability, and social impact.🎙️ In this episode:- The story behind Cheekbone Beauty- Transitioning from corporate to founder- Scaling from basement startup to selling in major retail stores- Why B Corp certification matters (and how she did it)- The real challenges and wins of mission-driven growth- Advice for founders building with culture and impactIf you’re building on Shopify or building with purpose, this one’s for you!

This week on Tuesday Tea Break Talks, we explore why no one owns the customer anymore and why that changes everything.

From the latest UK Black Friday visibility shifts to major changes inside Google Search and Ads, we unpack what’s really happening beneath the headlines. Who stayed on top, who surged unexpectedly, and who quietly disappeared?

We also touch on:

Welcome to our 2025 Christmas Wrap-Up!

A special edition where we revisit the biggest lessons, biggest wins, and most game-changing insights shared by our guests this year.

In this festive episode, we look back at the real stories behind sell-out launches, the email strategies driving up to 75% of revenue, and the behind-the-scenes moments that shaped some of the fastest-growing Shopify brands in 2025. From relying on Seguno and Canva Connect for rapid-fire, on-brand marketing to navigating the chaos of inventory planning, this episode is packed with the best knowledge bombs our...

Consumer shopping habits are evolving faster than ever, and brands that adapt early win.

In this episode, we dive into the trends shaping ecommerce today:

- How AI is powering hyper-personalisation, content creation, and shoppable video

- Why authenticity (reviews, unboxing videos, real customer content) still matters

- The smart comeback of subscriptions, from warranties to replenishment plans

- Key timing tips for Shopify freezes and the Boxing Day rush

Whether you’re running an ecommerce brand or just curious about the future of retail, this episode gi...

Ever wondered how an established retail brand suddenly becomes 80% digital?

In this episode, we break down the digital marketing strategies behind Green People’s transformation with Matt, their Head of Digital.

We cover the tactics that actually work today - turning reviews into revenue, telling stories that sell, using AI the right way, building a one-click customer experience, and navigating the messy parts of international expansion.

If you love brand transformations, big pivots, and real talk about how companies reinvent themselves after decades in bu...

Welcome to another Tuesday’s Tea Break Talks - your weekly breather from ecommerce chaos to catch up on Shopify insights, PPC wins, SEO lessons, and the biggest takeaways from Black Friday and Cyber Monday. Happy Cyber Monday and Happy December!Nick breaks down what this year’s BFCM revealed about shopper behaviour, brand readiness, and what businesses should focus on as AI and ecommerce evolve.What’s Inside This EpisodeShopify NewsBFCM Insights:A new Shopify report shared the 96-hour litmus test of Black Friday, and Nick shares the biggest lessons.Partner Spotlight:Is your inventory keeping up with peak s...

Most Shopify brands switch everything off after Black Friday.In this episode of Winning with Shopify, Nick explains why that mindset leaves massive money on the table and how to use your Black Friday traffic, data, and momentum properly to keep moving you forward.He covers post-Black Friday strategies for retaining customers, re-engaging high-intent browsers, protecting your SEO value, and setting up future Black Friday success early. Plus real insights on Shopify email automation with Seguno, sales tax compliance with TaxCloud, and how not to waste the surge of traffic you just paid for.Practical, straight-talking and packed with...

In this episode, we unpack everything you need to know heading into Black Friday Cyber Monday week.

We cover:

Why reviewing last year’s Black Friday data is the difference between strategic planning and expensive guesswork

The new Shopify Support update that gets you to a human faster

How Trustpilot and review signals influence SEO, reputational queries, and ChatGPT-powered search

A simple method to extract all TOFU search queries from Google Search Console (even after regex removal)

Performance Max PPC tips, including why testing tC...

In this episode of Winning With Shopify, we chat with Harry, Co-founder of Keap Candles, about building a repeat order Shopify business.Harry shares how Keap is innovating in the candle space, using smart feedback cycles and AI-driven SEO to grow sustainably, while navigating real challenges like sales tax compliance, evolving sales processes, and the pressure of founder life.He also opens up about mental health, managing stressful weeks, and what it really takes to stay grounded while building a purpose-led brand.Explore Keap Candles and their beautiful, sustainable products here:👉https://keapcandles.com/If you’re building something meani...

In this episode of Winning With Shopify, we chat with Harry, Co-founder of Keap Candles, about building a repeat order Shopify business.Harry shares how Keap is innovating in the candle space, using smart feedback cycles and AI-driven SEO to grow sustainably, while navigating real challenges like sales tax compliance, evolving sales processes, and the pressure of founder life.He also opens up about mental health, managing stressful weeks, and what it really takes to stay grounded while building a purpose-led brand.Explore Keap Candles and their beautiful, sustainable products here:👉 https://keapcandles.com/If you’re building something meani...

This week on Tea Break Talks, Nick breaks down 20 practical steps you can take today to boost your visibility across AI-driven search - along with the newest Shopify updates, fresh PPC wins, and last-minute Black Friday prep.

Whether you want better rankings, smarter ads, or a stronger AI presence, this episode covers the essentials ☕What’s Inside This EpisodeAI Visibility Essentials:Learn 20 actionable ways to increase your discoverability in AI-powered search.Shopify Updates:We have updates on ApplePay, ShopPay, Shopify's mobile app, an exciting Sidekick roll out, and Meta tax reporting!Agency Insights:Updated ad creatives lifted CTR...

In this episode we’re diving into what truly makes a brand unforgettable. We sit down with John, CMO of Lulu Guinness, for a conversation about building brand visibility, growing alongside Shopify, and navigating the realities that most founders overlook.These include staying compliant, staying relevant, and staying connected to your customers. You’ll hear how major retailer partnerships come together, why genuine client relationships matter more than ever, and what sets standout brands apart from the rest.We also highlight insights from Lulu Guinness, touching on everything from creative inspiration to brand identity and long-term growth. Plus, we expl...

Grab your cuppa! In this week’s Tea Break Talks, Nick dives into the latest updates and insights shaping the world of eCommerce and digital marketing.☕ What’s Brewing This Week:* Shopify News: Discover how Duplicate User Groups can speed up setup and streamline your workflows.* Agency Learnings: * SEO: What’s new with Bing and ChatGPT updates, and what they mean for your search strategy. * PPC: Proven tips to boost your ad performance and get more from your campaigns.* Quivia Corner: A quick look at Black Friday and Thanksgiving — trends, timing, and tips to make the most of the season.Sho...

In this episode of Winning With Shopify, we have Jonnie from Toast’d back on the show, one year on!

Jonnie shares the behind-the-scenes story of how Toast’d achieved an incredible 40% growth year, what it really takes to prepare for Black Friday and Valentine’s Day, and why timing and consistency are everything in eCommerce.

We also dive into the power of gift cards, the challenges of seasonal trends, and Jonnie’s thoughts on expanding beyond retail into wholesale opportunities.

We had a lot of f...

From customer experience secrets to Black Friday strategy insights, this episode is packed with real talk and practical takeaways for business owners who want to win smarter — not harder.
We’re diving into:
- How your post-purchase flow can make or break your repeat sales
- The surprising health benefits of Blue Pomegranate Tea
- Why gift sets and accurate recommendations boost ROI
- Shopify’s cross-border selling secrets
- SEO timing, product visibility, and how to prep for a winning launch
- PLUS, a surprising stat on business failures (and how to avo...

What does Built For Shopify (BFS) really mean - and why is everyone talking about it?

In this episode, we are joined by Shopify themselves and Seguno as we pull back the curtain on Shopify’s coveted BFS badge to reveal what it takes to earn it, why it matters, and how it helps merchants win big!Join us as we dive into:

- What it means to win the BFS award and how merchants are thriving with BFS-approved apps- What the Built For Shopify criteria actually are

- What’s ne...

Grab your mug - it’s time for another Tea Break Talk! 

This week, we’re diving into the latest Shopify updates, some powerful agency insights, and of course, finding out what tea Nick’s sipping while we chat.

 In this episode:

🤝 Partner News:

This week, we’re taking a trip back to this time last year, when we were joined by George Wells, formerly the Head of Marketing at Snaffling Pig.

We first discovered Snaffling Pig when they appeared on the Lightning 50 list of fastest-growing Shopify brands in 2021 - and they’ve continued to make waves ever since!

In this episode, George shares insights on Shopify growth strategies and how Snaffling Pig continues to evolve in this ever-changing market.

Nick and George dive into the secret sauce behi...

The holidays are coming and we’re getting you peak-season ready!

To view the full presentation and accompanying slides, check out the webinar on YouTube here: https://youtu.be/BsEOw-UzVug

This week we are sharing our recent webinar from the brilliant minds at Seguno and Spec Digital to unpack everything you need to nail your pre-peak strategy. 

We cover how to boost your customer acquisition game, to crafting high-performing email campaigns that convert at the busiest time of year.

Tun...

The holidays can make or break your eCommerce year - so in this episode Nick covers 23 practical strategies to help you scale your Shopify store when it matters most!

From mastering unboxing videos to pivoting your PPC and SEO keywords for holiday shoppers, we cover everything you need to maximise traffic and conversions.

You’ll learn:

This week, let’s all take a deep breath before we dive in. 🌿Grab your tea of choice and settle in, because Nick kicks things off with two thought-provoking quotes to set the tone.Here’s what’s on the agenda:- Our next Webinar on 8th October 2025 to help you prep for Cyber Weekend! Reserve your place here: https://us02web.zoom.us/webinar/register/WN_bso7r8_qQoC0V7cEmFK5SA#/registration- The new and exciting advertising opportunity with Bing.- A reflection on last week’s Ecommerce Expo 2025 – the big takeaways and what they mean for your business...

With the Ecommerce Expo happening this week, we’re taking a moment to look back at Ecom Expo 2024 - one year on. We’ll revisit the key lessons and insights shared by our nine expert speakers.In this recap, we highlight the best moments and top growth strategies from the event that are still relevant today, designed to help you scale your Shopify brand. Our host, Liv, is joined by leading experts from some of the UK’s most iconic brands, including Oreo, Mars Wrigley, Pizza Pilgrims, Lucky Saint, and many more.Disclaimer: These interviews were conducted in September 2024. Subseq...

This week Nick is starting the episode a little differently!We’ve packed this one with:✅ The latest Shopify news you need to know✅ A quick spotlight on our partners✅ Fresh SEO & PPC tips to help you boost revenue✅ An inspiring quote of the week✅ Two exciting community events you’ll want to be part of✅ A game-changing strategy on how to increase your average order value by 50% through discounts!Grab your cuppa - this episode’s full of insights you can put to work right away!

In this episode, we sit down with Hiren to explore the fast-growing world of TikTok advertising. 

We discuss how TikTok has become a powerful platform for paid advertising and break down the traits that make ads perform at the highest level. 

Hiren shares practical tips for getting started on a tight budget, insight into what margins look like on the platform, and how tools like Anstrex can help marketers stay ahead of the competition. 

We wrap up with ways to connect with Hiren directly, so...

This week’s episode is packed tighter than a tea bag! Here’s what’s brewing:

SEO doesn’t have to be complicated! In this episode, Nick shares simple, actionable ways to boost your store’s traffic and sales. 

From speeding up your site and fixing slow images to handling vendor pages and keeping up with Google’s latest changes, you’ll learn the essentials every store owner needs. 

We also uncover the biggest SEO mistakes brands are making, plus off-site strategies and link-building tips to help you get ahead.

If you want your Shopify store to rank higher and win more c...

Brew in hand? This week on your tea break Nick shares:

Short, sharp, and full of flavour - the perfect break to fuel your week!

In this episode, we are joined by Cara from Seguno, who shares the smart strategies for using discounts that work, without cutting into profits!

We cover when to discount, how to create unique codes, automating sales emails, boosting order value, and why positioning matters just as much as the offer itself.

Plus, we’ll explore student, friends, and affiliate discounts that work.

Check out the full discounting report here: https://seg.uno/2025discounts

Key takeaways:

0:00 In today’s ep...

Pop the kettle on and join us for this week’s brew of insights and inspiration! On the menu:- A thought-provoking quote to stir your imagination- Fresh Shopify news served hot - Partner updates with a splash of flavour- Lessons steeped in experience from inside our agency - And, of course, our weekly quivier - a quick shot of fun to keep things funWhether you’re sipping for the wisdom, the stories, or just the vibes, this week’s episode is a perfect blend to brighten your break.

In this episode of Winning With Shopify, we sit down with Jason, the CEO of Bookkeep, to dive deep into the financial foundations every Shopify merchant needs to master. From single-location shops to multi-store, multi-currency operations, Jason shares expert insights on how to keep your books clean, accurate, and ready for growth.

We’ll cover:

0:00 In today’s episode

1:34 Introducing Jason from Bookkeep

3:45 Why you need real time information

10:29 How to set the right targets & KPIs

15:43 How to reconcile payments from a single POS loca...

In this episode of Winning With Shopify, we sit down with Myriam, the inspiring co-founder of Maguire Shoes, who quit the 9-5 and followed her passion to build a thriving footwear brand on Shopify.

She spills the secrets behind her journey - from crowdfunding success and expanding her product range, to cracking the code on customer acquisition and nailing the perfect fit for her shoppers.

We’ll also dive into how Maguire Shoes keeps customer service stress-free, their smart strategy for selling in Europe, and the moment they knew it...

Pour yourself a cuppa and get comfy - this week we’re serving up:

Whether you’re here to spill the tea, sip on insights, or just dunk a few biscuits, this week’s talk is steeped with flavour, fun, and a dash of wisdom. ☕✨

Check out JudgeMe here: https://apps.shopify.com/judgeme?mref=gfpseubo

Dive into the world of purpose-driven business with Rebecca from Conscious Skincare! In this episode, we uncover the secrets behind building a thriving plant-based skincare brand in today’s competitive market. Rebecca shares her journey of blending science, creativity, and heart into every product, plus actionable strategies for standing out, marketing with authenticity, and navigating the #1 challenge facing purpose-driven brands today. Curious about how much to reveal about your ingredients? Rebecca’s got surprising insights you won’t want to miss!

🌿 Connect with Rebecca: Visit Conscious Skincare

🎧 Listen now on Spotify and follow for m...

Grab your mug and settle in - this week’s episode comes with a scenic twist as Nick takes his tea time straight from the charming Cotswolds.

On the menu:

☕ Tea of the Week – find out what’s brewing in Nick’s cup.

🛒 Shopify News – the freshest updates from the world of e-commerce.

🤝 Partner Updates – the latest from our friends and collaborators.

📚 Agency Learnings – real-world insights from our day-to-day work.

❓ Nick’s Quivia – a quiz-meets-trivia challenge to test your brainpower.

Whether you’re here for the t...

Today we’re taking all about AI. How brand are using it, how brands aren’t using it, and how AI is changing!

We are joined by the brilliant Managing Director of Look Fabulous Forever, Janis Thomas.

Janis share her philosophy towards AI and how her forward thinking team is utilising it and not using it.

From content marketing tips to the truth about AI search credibility, this episode is packed with insights for any brand trying to keep up (or get ahead). 💡

<...

In our forth installment of Tuesday Tea Break Talks, Nick is sipping on a refreshing peppermint tea as we dive into a community-sourced Quote of the Week, share the latest updates from Shopify, highlight exciting partner news, and share learnings from his team.Plus, Nick introduces his very first 'Quivia'– a trivia fact presented as a question!These short and snappy episodes are designed to bring you extra value between our main shows – helping you stay inspired and keep growing.Tune in, top up your cup, and take a break with us.

This week, we're bringing you a special highlight reel of the most insightful, inspiring, and actionable moments from the past three months of the podcast!

Whether you're new to the show or a long-time listener, this episode is packed with value from industry-leading guests, successful brand founders, and expert marketers who’ve shared their best strategies for growing and scaling Shopify brands.

You’ll hear snippets covering:

0:00 Introduction

0:38 How To Validate Successful Products with Zik Analytics

5:10 How to make Sales Tax manageable with Taxc...

Welcome to the third edition of our Tuesday Tea Break Talks - your mid-weekly pick me up packed with goodness!In this week’s episode we cover:- What’s new with Shopify- Partner perks and discounts- Marketing insights from our expert team- A quote to keep you inspiredThese bite-sized episodes are crafted to add extra value to the podcast and help you keep growing.Share your biggest takeaway in the comments, what challenge you would like help with right now - and don’t forget to tell us how you take your tea. We’d love to hear it!

In this action-packed episode of Winning With Shopify, we go off the beaten path with pioneer Mike St. Pierre, Founder of Hyperlite Mountain Gear, and Jackie Homan, their genius Marketing Director.

From a spark of inspiration in the backcountry to building one of the most innovative outdoor brands in the game, Mike shares the wild story behind Hyperlite’s founding. Jackie joins to unpack the clever marketing moves that helped the brand cut through the noise.

0:00 In this episode, we cover:

1:48 Mike’s journey from idea to bran...