Winning With Shopify
The one stop Shopify Podcast. Weekly information for people looking to start, grow and accelerate and Win with their Shopify store without being too techy. Nick Trueman has over 15 years experience and started hosting this Shopify Podcast in 2020. Nick's been in the digital arena since 2008, lives all things Shopify and will be sharing his knowledge. Most weeks we interview successful brands, partner with the top tech platforms and talk to some of the world's leading ecommerce experts.
Shopify Growth Strategies – 8 Things You Cannot Afford To Neglect
What separates fast-growing Shopify brands from those that struggle to scale?
In this episode, Nick breaks down the 8 critical growth strategies every e-commerce business needs to implement in order to achieve sustainable, long-term growth.
From building a multi-channel marketing strategy and improving customer lifetime value to leveraging referrals, optimising products, increasing margins, and creating a business that can thrive without relying on a single person, Nick shares practical insights that every Shopify store owner should be applying today.
Whether you're running a startup ecommerce...
The Shopify Tax Mistake That Could Cost Your Store $40,000
In this episode of the Winning With Shopify Podcast, Nick Trueman sits down with Ryan from TaxCloud to discuss one of the most overlooked challenges facing growing Shopify brands.
As stores scale, operational tasks can become increasingly complex. Ryan explains how successful eCommerce businesses use automation to reduce administrative work, stay organized, and focus on growth. The conversation covers Shopify growth strategies, subscription businesses, multi-channel selling, operational efficiency, and why planning early can help businesses scale more effectively.
Whether you're launching your first Shopify store or managing a rapidly...
Shopify Tips to Grow 500% in 12 months - How Cutter & Squidge Scaled Fast.
Artisan Food Ecommerce: How Cutter & Squidge Achieved 500% Growth Through Shopify, Branding and Operational Scale
Emily and Annabelle, founders of Cutter & Squidge, reveal how they scaled their artisan food business by 500% in just 12 months while maintaining product quality, customer loyalty, and brand integrity!
Emily and Annabelle (Founders, Cutter & Squidge) share the growth strategies, operational systems, and ecommerce decisions that helped transform a small handmade brownie business into a nationally recognised food brand.
In this episode, you'll learn:
• How to scale an artisan food bu...
Shopify broke e-commerce as we know it. You need to hear this.
In this week’s Tuesday Teabreak Talks, we’re diving into the latest updates from Shopify, and why they could completely change the future of e-commerce as we know it.
From AI-powered store creation and instant theme generation to smarter admin-side assistance, Shopify is making it easier than ever for businesses to launch and manage online stores. We’re also taking a look at Sidekick’s newest features, including voice chat and screen sharing, and what these updates mean for merchants moving forward.
But here’s the important part: while the...
AI Isn’t Optional: How This Shopify Store Got Traction Fast!
In this episode, Nick sits down at Subsummit with Kit Stanwood, founder of Golden Tallow, a luxury Wagyu tallow skincare brand.Unlike many founders who join the show after scaling to millions, Kit is actively building her business in real time. From sourcing ingredients and creating products to leveraging AI tools, this episode offers a behind-the-scenes look at modern entrepreneurship.Kit shares how she launched her first skincare product, used customer feedback to develop new products, built a Shopify store from scratch, and manages her business as a solopreneur with AI-powered workflows.Guest:Kit StanwoodWebsite:https://goldentallow.comInstagram:https...
5 Quick-Fixes Holding Back MOST Shopify Stores - Works For Any Brand, Any Size.
Most Shopify brands are leaking revenue because they’re getting the simple stuff wrong.
In this week’s Tuesday Tea Break Talks, we break down 5 quick fixes that apply to almost any ecommerce brand - regardless of size, niche or turnover.
We cover:
• Why Shop Pay should probably already be enabled
• The hidden SEO and UX issue with /collections/ URLs
• How stronger guarantees increase conversion confidence
• Why charging for returns might be costing you more than you think
• The importance of testing changes properly instead of “just doing stuff”
Small changes. B...
How 2 CEOs Built 65,000+ Subscription Shopify Stores ft. Ben Spell & John Roman
In this episode recorded directly from Subsummit, Nick Truman is joined by John Roman from BattlBox and Ben Holland from Good Ranchers to unpack how BattlBox grew a multimillion-dollar brand with 70% subscription revenue & Good Ranchers scaling to 63,000+ subscribers!
This conversation is packed with real-world lessons for ecommerce founders. John and Ben share how they approach retention, churn, customer lifetime value, product quality, pricing, influencer marketing, subscription tech, and building long-term customer relationships.
Guests:
John Roman – BattlBox
Website: https://www.battlbox.com/
...
How to Turn More Visitors Into Customers
What if you could double your conversion rate with just a few simple changes?
In this episode of Tuesday Tea Break Talks, Nick breaks down the exact CRO (Conversion Rate Optimisation) process used to dramatically increase conversions for two Shopify brands.
From uncovering customer objections to smarter A/B testing and retesting strategies, this episode explains how small changes can lead to massive revenue growth — without increasing traffic spend.
Nick also shares real ecommerce examples, including:
How trust signals doubled conversion ratesWhy removing st...Get 65% Revenue Growth In 6 Months: The CRO Playbook That Actually Works
In this episode of the Winning With Shopify podcast, Nick Truman sits down with Adam Pearce, CEO and Co-Founder of Blend Commerce, to break down what actually drives conversion rate optimisation (CRO) for Shopify brands.
This conversation goes far beyond simple conversion rates. Adam explains how leading ecommerce brands improve revenue per session, customer lifetime value (LTV), UX, product pages, filtering systems, and retention strategies to drive long-term growth.
If you run a Shopify store and want to increase sales without relying purely on more traffic, this episode is...
5 Questions You Need To Ask Your Data! (Straight from SubSummit)
Most ecommerce brands are collecting data… but asking the wrong questions.
In this episode of the Winning With Shopify podcast, Nick shares 5 powerful questions every Shopify brand should be asking their data to improve profitability, marketing performance, and customer growth.
Recorded live from SubSummit in Kansas City, this episode covers the hidden insights many brands completely miss — including order profitability, customer profitability, landing page behaviour, and channel performance.
You’ll learn:
Why revenue alone is misleadingHow to identify your most profitable customersWhy ROAS target...How To Sell 5 MILLION Units of a Single Product
What would selling 5 million units of one product do for your business?
In this episode, we sit down with Amy Anzel, founder and CEO of Hollywood Browser Beauty to unpack how she built one of the UK’s most recognised dermaplaning brands - selling over 5 million units worldwide.
Amy shares the real journey behind building a beauty brand from scratch, from pitching wholesale buyers and learning manufacturing in China to scaling through TikTok trends, retail partnerships, and ecommerce growth.
If you’re building a Shop...
How to Grow DTC Sales Using B2B Strategy
Wholesale isn’t just about bulk orders - it can actually drive massive growth for your direct-to-consumer (DTC) sales.
In this episode of Tuesday Tea Break Talks, Nick breaks down 5 powerful ways to use your wholesale (B2B) strategy to grow your Shopify store.
From SEO and brand awareness to pricing strategy and customer ownership, this episode uncovers how to turn retailers into a growth engine - not a competitor.
You’ll learn:
• How wholesale partnerships can boost SEO and brand visibility
...
How to get MILLIONS of Views on TikTok (Shopify Founder Playbook)
What would 18.5 million views do for your store?
This week, we’re joined by Megan from Volashes - who did exactly that… with one video.
No big team.
No fancy production.
Just smart, consistent content.
We break down:
• What actually works on TikTok
• How to turn views into real sales
• TikTok vs YouTube Shorts (what’s better?)
• And why most brands are overthinking content
If you’re trying to grow your Shopify store with social - this one’s for y...
Use AI to scale your Shopify SEO revenue, FAST!
In this episode of the Winning With Shopify podcast, we’re joined by Carolyn Shelby from Yoast to break down how to actually use AI for Shopify SEO - and why most ecommerce brands are getting it completely wrong.
If you're using AI to scale content, automate workflows, or grow your store, this episode will show you what works, what doesn’t, and how to avoid damaging your rankings.
We cover everything from product page optimisation and structured data to how AI tools are changing ecommerce SEO.
<...
Scale Your Customer LTV Quickly & Cheaply!
In this week’s Tuesday Teabreak Talks, Nick is tackling a topic that can transform your profitability overnight: scaling your customer lifetime value (LTV) quickly and cost-effectively.Acquiring customers is getting more expensive... but what if the real opportunity is in doing more with the customers you already have?In this episode, you’ll learn:- Why LTV is the key to sustainable Shopify growth- The fastest ways to boost repeat purchases- How to increase revenue without increasing ad spend- Easy wins most brands overlook when it comes to retentionGrab a brew and tune in - this is a game...
Best of the Past 3 Months: What’s Changing in AI, Subscriptions & Ecommerce
This week, we’re bringing you a Best of the past 3 Months!
A curated mix of standout moments, insights, and conversations from recent episodes.
From AI’s growing impact on email and brand strategy to the realities of scaling eCommerce businesses, this episode pulls together the most valuable snippets, lessons, and debates you won’t want to miss.
If you’re short on time or new to the podcast, this is the perfect place to start.
⏱️ Highlights:
0:00 - How to get 50,000 4.9 reviews!
03:04 – Cookie banner compliance: what’s changed and why...
From $0 to $500K/Month in 9 Months (All Before His 21st Birthday!)
How does a 20-year-old with no prior experience scale a Shopify brand to $500K/month in under 9 months?
In this episode, we sit down with Rhett Jones, founder of Ride Cased, to break down exactly how he built and scaled his eCommerce brand from scratch.
From maxing out credit cards and spending over $70,000 on product development, to finding a niche with almost no competition on Meta ads, this is one of the most honest and practical growth stories you’ll hear.
What you’ll lear...
The 2026 Live Shopping Strategy ($0 to $4M in 12 Months!)
How do you build a $4 million ecommerce sales channel in just one year?
In this episode of Winning With Shopify, we sit down with John Roman, CEO of BattlBox, to unpack how they leveraged live shopping to create one of their fastest-growing revenue channels.
BattlBox — a leading subscription brand for outdoor and survival gear — turned platforms like Whatnot into a high-performing sales engine, even outperforming Amazon as a channel.
Inside this episode, you’ll learn:
• How BattlBox scaled live shopping from $0 to $4M in und...
Revenue vs Profit in Ecommerce Ads (Why Most Brands Lose Money)
Most ecommerce brands focus on revenue and ROAS… but ignore the one thing that actually matters: Profit.
In this episode, Nick breaks down the critical difference between revenue vs profit in advertising, and why so many brands are unknowingly losing money.
If you're running Google Ads, Meta Ads, or any paid traffic, this is essential listening.
You’ll learn:
• Why a flat ROAS target doesn’t work
• How product margins impact your ad performance
• Why some products should NEVER be sca...
Scale LTV With Subscriptions For ANY Business | Insights from SubSummit
Subscriptions aren’t just for protein powder, meal kits, or mystery boxes anymore.
In this episode, Chris George (CEO and Co-Founder of Sub Summit) breaks down why more ecommerce brands should be thinking seriously about subscriptions, memberships, loyalty, and recurring revenue - and the creative ways you can do so.
Nick & Chris talk about how subscription models can work across more categories than most brands realise, why the real battle is for share of wallet, and how brands can use AI, customisation, upsells, partnerships, and better retention strategy to gr...
How to get 50,000+ 4.9 star reviews!
What does it really take to build a Shopify brand customers genuinely love?In this episode, Nick sits down with Chuck, Founder & CEO of Mission Mercantile, to talk about how they built a leather goods brand with over 50,000 customers, a 4.9-star rating, and a reputation for what they call “mythical customer care.”This conversation goes way beyond products and marketing tactics. It’s about creating a business people trust, using personal connection as a real competitive advantage, and building products that customers want to keep for life.In this episode, we cover:• Why personal customer care still matters in 2026• How Chuck...
Do Shopify Stores Still Need Cookie Banners?
Cookie banners were supposed to protect customers… but are they actually just annoying everyone and hurting conversions?In this episode of Winning With Shopify, Nick sits down with Chris from the DMA (Data & Marketing Association) to unpack the messy reality of cookie banners, GDPR, privacy laws, legitimate interest, first-party data, and consent - and what Shopify brands actually need to know.They cover why cookie banners often aren’t fit for purpose, why customers don’t really understand them, and how confusing privacy rules can end up costing businesses data, revenue, and growth.In this episode:• Why cookie banners are frus...
How To Actually Track Ecommerce Attribution
Attribution is one of the most confusing topics in ecommerce - and one of the most important.In this episode of Tuesday Tea Break Talks, Nick finally tackles the topic he’s been threatening to cover for five years: marketing attribution.If you’ve ever asked:• Where did this sale actually come from?• Are Meta ads really working?• Can you trust Google Analytics or Shopify analytics?Then this episode is for you.Nick breaks down:• The biggest problems with attribution• Why every marketing channel claims the sale• How cookies, privacy rules, and multi-channel journeys make tracking messy• What ecommerce brands should actu...
Rank + Convert: Shopify SEO Secrets with Yoast
SEO isn’t a “set and forget” task, and AI content doesn’t magically fix that.In this episode, Nick sits down with Sid from Yoast (Senior Customer Success Manager & Merchant Insights Advisor) to break down what’s really moving the needle for Shopify SEO right now - from technical foundations to content that actually converts.You’ll learn:• Why SEO for Shopify starts with intent (not just keywords)• How Yoast helps cover technical SEO (and what still needs human input)• Why generic AI content can hurt conversions (and how to stand out)• The role of UX in SEO results (and why “mo...
Would AI Buy From Your Shopify Store? The New Workflow For Shopify
Big updates. Big ideas. Big opportunity.
In this episode of Tuesday Tea Break Talks, Nick covers:
• The new Canva + Shopify integration via Seguno
• Major updates to Seguno Email Marketing
• What “Agentic AI” actually is - and how it can replace expensive focus groups
• How to use AI to uncover emotional friction on your website
Faster execution, smarter feedback, better conversion decisions
You’ll learn how to:
• Connect Shopify product images directly into Canva
• Edit product visuals instantly...
Too Big, Too Soon. Profitably Rebuilding Last Object's Shopify Business From The Foundations.
What happens when you build a save-the-planet product… and realise customers only need to buy it once?In this episode of the Winning with Shopify Podcast, Nick sits down with Isabel (Co-Founder of LastObject) to unpack the real behind-the-scenes of sustainable ecommerce: ocean-bound plastic sourcing, why waterless detergent sheets took off, and the honest business shift from “mission-first” to repeatable revenue + data-led product validation.You’ll hear how LastObject went from 35 employees back to the 3 founders, rebuilt their strategy, and started using ads + pre-orders to test demand before committing to inventory. If you’re a Shopify founder, marketer, or product bu...
The Data That's Killing Businesses, That You Probably Don't Check!
Most Shopify brands track revenue, ROAS, and traffic - but still struggle to grow profitably.In this episode of Tuesday Tea Break Talks, Nick breaks down the most overlooked Shopify metrics that actually drive sustainable growth, and the real client insights that prove why they matter.You’ll learn:- Why revenue alone is a misleading metric- How to optimise ads based on profit, not ROAS- Why lifetime value (LTV) should be a core KPI- How to use Shopify + GA4 data to find hidden drop-offs- The real impact of pop-ups, checkout friction, and stock levels- Why brand vs non-brand ad...
How AI Is Changing Email Inbox Placement & How To Win!
Nick’s got a cold, Brian’s back, and your inbox is getting smarter!
This week, Nick is joined by Brian from Seguno to break down what’s really happening when AI starts sorting, summarising, and filtering your marketing emails.If you’ve been wondering why your campaigns dip, why “quick hacks” backfire, or how to make sure your best customers actually see your emails - this is the episode.We cover:- Why email is still the top ROI channel (even in the AI era)- How AI uses engagement as the main feedback loop (and what that me...
The Growth Metric No One Sets Targets For
Most ecommerce brands obsess over revenue, ROAS, and conversion rate - but ignore the one metric that actually drives long-term growth: lifetime value (LTV).In this Tuesday Tea Break episode, Nick breaks down:- Why LTV is the cheapest lever for growth- How a small LTV increase can unlock huge revenue gains- Simple, practical ways to increase repeat purchases- Post-purchase flows, loyalty, subscriptions, and smart offers- Why relying only on paid ads is riskyIf you run a Shopify store and want to grow profitably in 2026, this episode is essential listening.
Join our next webinar here! https://zoom...
Retaining Customers, Shopify Growth & Coffee: Brewing a Brand People Love
In this episode Nick sits down with Lorna Bruce, co-founder of The Bean Shop, to talk about building a coffee brand that customers genuinely love - and how they’ve grown a balanced business across Shopify, retail, and wholesale!
From selling coffee “over the baby gate” during COVID to building an online store that keeps growing, Lorna shares what actually drives retention: exceptional customer service, strong brand consistency, and email marketing that feels human.
In this episode, we cover:
• The Bean Shop’s origin story (from art school to...
Branding A Shopify Store - The Unquantifiable Component For Success
In this episode, we skip the usual news roundup and dive deep into one topic ecommerce brands struggle with more than they realise: branding.
This is about branding that works, not branding that just looks good.
We break down real-world branding lessons from brands like Allbirds, Gymshark, and Who Gives A Crap, and explain why effective brand positioning drives conversion, retention, and long-term growth on Shopify.
What we cover in this episode:
• Why branding should be built for effectiveness, not personal preference
...What Ecommerce Brands Are Missing
In this episode, we break down what ecommerce brands should be focusing on right now - from email marketing and customer loyalty, to TikTok shifts, brand visibility, and platform updates that could impact growth in 2026.
Topics covered:
• Why email remains one of the most underused revenue channels
• 4.6 billion global email users - and why retention matters more than acquisition
• The risks of over-reliance on Google Ads and paid traffic
• How to build a more resilient ecommerce business using existing customers
• TikTok’s US algorithm split and wh...
Ecommerce: Corporate vs Start-up Advantages & How to Track Data Better
Most Shopify brands think they’re data-driven… until they compare Shopify vs GA4 vs ad platform numbers and realise nothing matches.In this episode of Winning With Shopify, Nick sits down with Tom Armfelt (ex–TK Maxx eCommerce + analytics) to break down the hidden tracking issues, why “best practice” can slow you down, and the metrics that actually matter when you want profitable growth.You’ll learn how enterprise teams (like TK Maxx) approached fast experimentation, why A/B tests often fail in the real world, and how to simplify your Shopify stack without losing performance - while focusing on powerful...
The World’s Biggest Shopify Summit Is Coming...
In this episode of Tuesday Tea Break Talks, we announce one of the biggest projects we’ve ever launched - the unofficial Shopify Summit 2026.
Our goal is simple but ambitious: to create the largest collection of Shopify-focused content ever released on a single day - completely free for merchants worldwide.
This episode breaks down:
• Why most ecommerce conferences fail to deliver real value• How the Shopify Summit will work differently (fast, practical, on-demand)
• Our goal to build the world’s biggest Shopify content library
• How merchants, brands, agencies and app founders...
Doubling Revenue Every Year - How Ethical Schoolwear Are Scaling Their Shopify Store
What happens when you combine ethical production, parent-to-parent word of mouth, insanely fast delivery, and simple, customer-first SEO?
You build a Shopify brand that’s doubling year on year!
In this episode, Nick sits down with Liam Charlton, founder of Ethical Schoolwear - a Shopify store changing the school uniform game with better quality, better ethics, and a surprisingly powerful growth engine: the school playground.
We cover:
• How Ethical Schoolwear started (and why ethics became the mission)
• The “playground marketplace” and how wo...
Tuesday Tea Break Talks Ep23: What Ecommerce Brands Must Get Right in 2026
We’re kicking off 2026 by breaking down how shopping habits are changing, what the latest Shopify and BFCM data tells us, and where ecommerce brands should focus this year.
In this episode:
• Ecommerce trends shaping 2026
• AI’s real impact on Shopify, CRO and content creation
• UK Black Friday visibility winners and retail shake-ups
• Why authenticity, reviews and UGC still drive conversions
• The return of subscriptions (done smarter)
• Why Boxing Day is still a critical sales moment
• The biggest marketing blind spots heading into 2026
Key stats we cov...
Tuesday Tea Break Talks Ep22: A Reality Check For Ecom Brands Heading Into 2026
New year, fresh opportunities, and a reality check for ecommerce brands heading into 2026.
This week, we break down the shifts that actually matter: AI-driven personalisation that’s now powering real-time selling, shopping that’s happening everywhere (from TikTok to AI assistants), and why first-party data is becoming the backbone of growth as privacy tightens.
We also unpack the biggest Q4 lesson: brands cutting marketing to “save money” aren’t fixing the real problem - tracking and performance are.
Add in faster mobile expectations, Gen Z searchin...
Kicking Off 2026 The Right Way
Happy 2026, everyone! We’re kicking off the first episode of the year with a clear-eyed look at what’s coming next for marketers, founders, and growth teams.
In this episode, Nick uncovers the three blind spots quietly killing growth, he runs through the biggest marketing shifts coming in 2026.
Nick also shares an optimistic outlook on AI, regulation, economic pressure - and why tough times always produce better businesses.
We wrap up the episode with one big focus for 2026: getting customers to come back. Plus a sur...
Tuesday Tea Break Talks Ep20: Christmas Edition!
Get yourself a festive cuppa (or brandy and mince pie!) and take a break as we wind down for Christmas.
This episode is the perfect end-of-year listen as we unwrap the biggest moments in ecommerce and marketing.
🎁 Fact of the Week: Shopify BFCM
Black Friday Cyber Monday landed like an early Christmas present for Shopify merchants.
From record-breaking sales to standout shopping behaviours across the globe, this year’s BFCM numbers tell a powerful story about how consumers shopped in 20...
From $500 Basement Startup to Global Retailers: Jenn Harper’s Journey with Cheekbone Beauty
This week on the show we are joined by Jean Harper!Jenn is the Founder & CEO of Cheekbone Beauty - a purpose-driven, Indigenous-owned cosmetics brand that blends culture, sustainability, and social impact.🎙️ In this episode:- The story behind Cheekbone Beauty- Transitioning from corporate to founder- Scaling from basement startup to selling in major retail stores- Why B Corp certification matters (and how she did it)- The real challenges and wins of mission-driven growth- Advice for founders building with culture and impactIf you’re building on Shopify or building with purpose, this one’s for you!
