Cycle Breakers & Money Makers

Last week my client Jess landed four sales calls in a week, while having a 9-5. Not because she went viral. Not because she finally cracked some algorithm trick. Because she decided at the beginning of the summer that sales would be her goal.

And then, in Category of One, we went step by step to make that happen, which we cover in this episode. And every action she took lined up with that decision.

I brought Jess on the podcast because she’s proof of something I tell my clients constantly: leaning in...

This move wasn't a "rebuild". It came from the happiest season of my life.

I was living in San Francisco, in a condo on a hill with a 180-degree view that people would film when they walked in. I'd hit a million lifetime in my business. I hit three six figure launches from that house. By every account, I was the picture of success.

And I still felt the tug to leave.

In this episode, I'm telling the real story of moving my daughter and our whole life to Mexico City and a...

If you've been selling yourself — your access, your time, your proximity — and wondering why scaling feels impossible, this episode is going to reframe the whole thing.

This is Part 1 of Behind the Scenes: 100 Clients in 2026, an ongoing series where I'm sharing what I'm actually changing in my business, my process, and my mindset as I work toward a goal I've never attempted before. In Q1 alone, I brought in 30 clients — and I did it by making shifts I want to walk you through in real time.

In this episode, I'm breaking down the five business shifts...

What if you’re not actually confused?

What if you already know what needs to change, but you’re afraid to feel the grief, guilt, or fear that comes with saying it out loud?

In this episode, I’m sharing from a very personal place.

I’m currently sitting in a big decision about whether I’m leaving San Francisco, the Bay Area, or even the country. And what I’ve realized is that the hardest part of a decision like this isn’t always the logistics. Sometimes it’s admitting that you’ve outgrown someth...

Your content isn’t random.

But your results feel random.

And even when people are viewing, it’s not always turning into clients.

Part of that is messaging -

👉🏽If someone new lands on your page, can they immediately understand who you help and feel a connection to you beyond your work?

And part of it is structure -

👉🏽Right now, most people are posting and hoping someone connects the dots on their own.

But when the only next st...

One of the biggest mistakes I see business owners make is creating offers they want to sell — without having a real process for listening to what people already want. They don't have a Demand Validation process.

They feel excited about the idea. They believe people need it. They assume demand will be there.

But they don’t validate whether it aligns with demand.

And the result is they spend months trying to create demand instead of tapping into where it already exists.

This doesn’t always require changing what you're selling. Someti...

If Instagram stopped feeling fun, if your account stopped growing, or if you used to land clients from it but that has slowed drastically— this episode is your reset.

In this episode, I’m sharing how I’m actually shifting my content strategy going into 2026 — not based on trends, but on what’s working. This isn’t about being viral or cute for the algorithm. It’s about building connection, getting strategic with content that has different jobs, and making your IG feel fun again by turning IG into a funnel vs something that carries your whole business.

“You are the niche.” “Pick a profitable niche.”

These two messages get thrown around like absolute truths — but what if both are true and incomplete?

In this episode, I unpack the real nuance between building a personal brand rooted in identity versus choosing a business model based on strategy — and what happens when one of those is missing.

Whether your content is resonating but not converting, or you feel invisible in your own brand, this episode will help you reconnect with what actually creates trust, sales, and freedom.

We cover:

Choosing or refining your niche isn’t just a task for new business owners. Even 5+ years in, your niche may be the reason your visibility, revenue, or lead quality has plateaued.

Especially with interest-based content becoming the norm on platforms like Instagram, YouTube, and TikTok, your niche must be clear, compelling, and immediately relevant — even to people who’ve never heard of you.

In this episode, I walk you through exactly how to define a niche that is both aligned and profitable — and how to avoid the most common mistakes that keep establis...

As someone who spent my whole adult life with my emotions being invalidated, I used to be so triggered by the idea that my emotions shouldn't impact my marketing.

Until I realized that while emotions will always be present in business, we can’t let them be in the driver’s seat—or we won’t make money consistently. And as a single parent breadwinner, I can't afford to "wait to feel better." So this episode covers what I have done instead.

There’s a difference between honoring your emotions and letting them be the CEO, marke...

I recorded this as an Instagram Live and a podcast episode at the same time, so you’ll hear me talk to both audiences throughout — but that’s also what gives this episode its live energy.

In this episode, I’m walking you through three reasons your business growth feels harder in 2025 than it used to, what’s actually missing, what to do instead leading up to 2026, and how we are doing this inside Reclamation in Q4.

These are the things that worked in the beginning but eventually stop working — and if you’re feeli...

What if you weren’t afraid of being fully booked—but of what it might cost you?

That was a quiet concern Betty carried—and one so many First Gen entrepreneurs know too well.

As a daughter of Chinese-Burmese immigrants and an Authenticity coach, being booked out initially didn’t feel like freedom. It felt like pressure, perfectionism, and losing space to be.

And yet - Betty became a booked-out coach with a 2-month waitlist while in Reclamation Mastermind. 

This is Betty’s second round in...

If you’ve ever had a big sales season but no idea how to repeat it…

If you’ve been relying on referrals that feel unpredictable…

If you’ve second-guessed your pricing, or worried demand will dry up the moment you slow down…

If you’ve felt the tension between wanting to serve high-level clients and attracting entry-level ones…

…this workshop replay is for you.

The truth is, your next level of demand never come from doing more. It comes from closing three key gaps in your business FIRST:

Sometimes the key to booking out is solving a more "expensive" or complex version of the problem you're already solving now, which attracts higher level clients.

When Eunice first joined Reclamation in summer 2024, her son was just a month old. She wanted to build a business that supported her family, allowed her to be present as a mom, and reflected the full range of her expertise and lived experience.

Inside Reclamation, she repositioned her offer to serve daughters of immigrant entrepreneurs—bringing together her somatic expertise, her decade in tech and startups selling future visions to...

What if booking out isn't your goal but you still want to increase your revenue?

Or what if you can't technically "book out" because you're an agency owner or service provider who already has team members or subcontractors that allow you to take on as many clients as you want?

For some of my clients, booking out looks like raising their prices so they can double their profit without adding more calls or client delivery to their calendar. For others, it's streamlining their team and capacity to serve more clients.

The truth is...

Some of the sneakiest forms of self-sabotage don’t feel like sabotage at all.

They feel like tightening up your calendar. Making a “smart pivot.” Pressing pause after a launch. Saying no to support because “it’s just faster to do it myself.”

But if you’re a high-achieving First Gen entrepreneur, especially a woman of color, chances are what you’re calling strategy... is actually self-protection.

In this episode, I break down 5 business behaviors that are actually Survival Mode in disguise, and how they keep high-achievers stuck even when things are worki...

Burnout doesn't always come from overworking. Sometimes it's a delayed reaction to finally feeling safe enough to stop hyper-functioning and let a different part of you lead.

This typically happens after you've shown yourself you know how to make money.

In this episode, I’m sharing why burnout shows up differently for First Gen entrepreneurs—especially daughters of immigrants—and why so much of the advice out there is unhelpful or even harmful.

You’ll hear what I’ve learned from coaching First Gen and WOC clients through this specific type of post-success burnout, w...

I didn’t grow a multi-six figure business because I changed my offers.

I did it because I changed how I held my business—and myself.

In this episode, I’m walking you through the real, unglamorous shifts that helped me go from a 150K year to consistent 20K months in private coaching—before ever switching to a group model.

These are the exact mindset, nervous system, and identity shifts I’ve seen take people out of business if they don’t happen.

And I get it. In 2021, I expected the success of m...

Many of us grew up watching our mothers and grandmothers work themselves to the point of exhaustion—never resting, never prioritizing themselves, and often becoming sick in the process. We inherit those patterns, and before we know it, we’re ignoring pain, overriding our emotions, and treating our bodies like they’re machines that just have to keep going.

That’s where Naihomy Jerez comes in. She’s a Bronx-raised Dominicana, Certified Integrative Nutrition and Hormone Health Coach, and host of WELLthy Generation podcast. She helps women of color heal their bodies, balance their hormones, and build confidence...

What if the very strategies that made you successful are now the ones holding you back?

This episode is for the high-achieving First Gen entrepreneur who's already “made it” in many ways—but now finds themselves plateauing, second-guessing, or quietly pulling back.

Whether you’re sitting in a season of capacity or questioning how to evolve what’s already working, you’re not alone.

I’m walking you through what I see over and over again in clients—especially daughters of immigrants who are learning to grow beyond just enough.

This episode will hel...

Daughters of immigrant entrepreneurs need more than business strategy, and this episode will show you why.

In this deeply moving conversation, I talk with my Reclamation client Eunice Kimian, a somatic business coach who grew up in a Korean immigrant household where silence, emotional suppression, and over-responsibility were the norm.

We talk about what it meant for her to start her business from scratch while healing—without abandoning her culture, her family, or herself.

Eunice shares how choosing softness felt like the biggest risk, how her somatic work created enough safety to even ha...

This week, I’m sharing a joint episode I recorded with Andrea Ramos, founder of Building Gen Wealth. She’s a first-gen Peruvian American financial educator who teaches first-gen WOC how to move beyond saving and begin building true, long-term wealth.

We recorded this conversation because we wanted to name something that often goes unsaid: the ways our early money beliefs shaped not only how we spend—but also how we dream, take risks, and show up in business.

As first-gen, we weren’t raised to invest or become founders. We were raised to save and stay...

What if security didn’t mean staying put in a familiar job or city?

My client Jenn Jamali is a first-gen money coach who, like many of us, was rooted in immigrant “play-it-safe” mindset: buying a house, making six figures, saving hard. But even after checking those boxes, she still felt like something was missing.

When a Pinterest contract ended and she was eight weeks pregnant, Jen could have panicked—but she didn’t: she’d saved, invested, monetized her skills, and built financial cushions outside just a salary.

She declared her dream—to move back t...

This episode is a personal recap of The Table We Built, my second international retreat for Reclamation clients—this time held in Puerto Vallarta, Mexico.

Unlike traditional business retreats, this wasn’t about jungle breathwork or hotel ballrooms.

It was about creating an intimate, intentional space that supported the whole human experience of women of color and daughters of immigrants.

In this episode, I’m pulling back the curtain on:

You know your offer works. Your clients get results. People refer you. So why isn’t it selling consistently?

In this episode, I break down 8 specific reasons why a proven offer might still feel hard to sell—especially if your leads are mostly coming from referrals or word of mouth instead of your own marketing.

These are the kinds of blind spots I coach my clients through all the time, and I’ve experienced them firsthand. Inside, I cover:

Lately, I’ve been sitting with a question that so many of my clients—especially daughters of immigrants—are bringing to our sessions:

How do I show up for my business when I’m personally impacted by what’s happening to my community?

When ICE is conducting raids.

When people are being kidnapped out of their homes, workplaces, and off the streets—thrown into unmarked vehicles without due process.

When your nervous system is overwhelmed and your community is afraid.

This episode is a conversation about how I’m navigating tha...

Every dollar in your business has a job to do.

If it’s sitting in your account just to make you feel safe, but you have Profit Problems you don’t know how to solve, you might be keeping your business stuck on your own dime.

This episode is for anyone who’s navigating the very real tension of needing their business to be profitable because they pay the bills with their business—yet not always feeling safe enough to do what it takes to make sure that happens.

I’m pulling back the curtai...

In this episode, I’m sharing the real story behind adopting—and ultimately rehoming—a puppy I thought would "complete my family" as a single mom.

It’s a story I almost didn’t share. But what started as a deeply personal decision became a mirror for the kind of choices so many of us make in business.

Because this wasn’t just about a puppy.

It was about trying to soothe a feeling I hadn’t fully acknowledged—and how that showed up in a major life decision.

Here’s what I’m unpacking...

You’re already making money.

You’ve got a proven offer, clients, and the receipts to show for it.

But even now, you’re looking around at what everyone else is doing—and wondering if you're missing something.

Should I be doing reels like her?

Should I start a funnel?

Should I be on LinkedIn more?

If you’ve ever felt that spiral of “do I need to do that too?”—this episode is for you.

In this solo, I’m talking about:

Sometimes you’re not not trying… you’re just not solving the right problem.

In this solo episode, I talk about what to do when you feel like you’ve been doing “all the things” in your business but it’s still not working. You’ll hear me share a voice-note-born analogy (yes, this one’s about plants 🌿) that helped one of my private clients finally see why her sales had slowed—even though it looked like she was showing up.

We dive into:

Let’s be real: we’re under Trump again.

We’re over a year into witnessing a genocide in Palestine.

And between layoffs, ICE raids, and DEI being gutted—so many of us are navigating business while grieving, angry, and uncertain about what’s next.

If you’re asking yourself:

“What’s actually worth my time, energy, and money?”

This episode is for you.

I recorded this on day 3 of a sick kid at home while reflecting on what I’d do differently (and the same) if I were restarting my...

How I Landed a Forbes Feature (Without PR Connections) & How You Can Too

Getting featured in Forbes, or any major media platform, isn’t just for multimillionaires or people with PR teams. You already have everything you need to be seen as a thought leader—right now.

You don’t need media features to be credible. But let’s be real—representation matters. When our communities see us sharing our expertise in spaces that weren’t built for us, it changes the game. It means something.

So why not you?

I promise you...

A six-figure launch doesn’t just drop out of the sky.

It takes hard work, smart decision-making, and the willingness to actually solve for the problems you’ve faced before—rather than repeat them.

I spent six months preparing for this launch, taking everything I learned from my hardest year in business and fixing each piece without ego. I busted my ass, but I was also precise and intentional about my energy. I planned for having C minus capacity as I recovered from burnout while still creating a six-figure launch of my mastermind, Reclamation.

Beca...

In this episode, Mariela De La Mora shares invaluable insights on building a business that aligns with your personal values and strengths, particularly for women of color navigating entrepreneurship. She dives deep into thought leadership, marketing misconceptions, and the role of visibility in creating a sustainable business—without burnout.

Through powerful personal anecdotes and client success stories, Mariela highlights how authenticity and storytelling can build trust and demand in the marketplace. She also explores how to adapt business models, leverage personal strengths for marketing, and build a personal brand that extends beyond social media.

This co...

The fastest way to growth actually requires you to remove what’s weighing you down and doing LESS before you do MORE.

In my client Carmen's case, she came into Reclamation thinking she wanted to scale her group program because that's the primary example of success she saw. But in the program, she realized there were much easier, more profitable opportunities knocking at her door.

In fact, Carmen wasn’t even looking for a mastermind when she heard me speak on a podcast. But within 24 hours, she already knew she was joining Reclamation—before we even g...

"With Trump already reinstating mass deportation, defunding DEI, and fueling anti-immigrant rhetoric, how do we advocate for our communities, serve our people AND fight for change—without burning ourselves out in the process?

In this powerful episode, I sit down with my Reclamation Mastermind client, Carmen Aceves Iñiguez—a licensed psychotherapist, certified leadership coach, and systems change strategist—who has spent over 30 years working across movements for immigrant rights, labor justice, LGBTQ advocacy, and leadership development.

As a queer first-gen Xicana, Carmen’s work bridges therapy, coaching, and organizational strategy to help individuals and teams cre...

This is the most personal and unfiltered episode I’ve ever recorded. No notes. No outline. Just me, sharing the truth about the last six months of my life and business.

I had my biggest launch ever—$176K. My mastermind filled with 19 incredible clients. On paper, I had “arrived.” So why did I feel like I was drowning?

This episode is about:

✔️ The ADHD burnout I didn’t see coming and how it hit me after scaling my business

✔️ Why success actually triggered more fear and pressure, not confidence

✔️ How I learned to slow...

If you’ve ever joined a coaching program hoping to borrow your coach’s strategy—only to feel frustrated when it didn’t work for you—this episode is for you. 

I’m joined by my Reclamation client Kierra Conover, who breaks down the biggest misconceptions about marketing strategy, why cookie-cutter approaches fail, and how true strategy should be a byproduct of your own business data—not someone else’s success formula.

Kierra is the founder of KLC the Studio, a boutique marketing agency that helps service providers, coaches, and product brands sell their offers with data-backed...

When my client Kierra joined Reclamation, she was exhausted from trying to fit into traditional coaching spaces that didn’t understand her business model as a marketing agency owner.

Despite her years of marketing experience, she found herself questioning everything — frustrated by declining sales, messaging that wasn’t landing, and an offer that wasn’t converting. But she turned it all around inside the program.

In this episode, Kierra shares her unfiltered journey inside Reclamation, including:

🛑 Why she almost didn't join because she isn’t First Gen and wasn’t looking for a mindset or feel...

Private coaching is now open, with expanded options from 3-6 months: Apply here to schedule your call.

In this episode, I'm joined by my private client Natalia López-Thismón. Trigger warning for those of you who have experienced emotional abuse either in a relationship or have experienced religious trauma.

Natalia is a life coach, women's circle, and rites of passage facilitator dedicated to helping Latinas who feel stuck in lives they don’t want regain the radical self-trust to rewrite their stories, by developing the skill of self trust.

Her journey with self...