Simplified Sparky Marketing
ELECTRICIANS!Take your electrical business marketing from confusion to clarity with bite-sized, actionable tips made just for sparkies.Everything in this podcast comes from real lessons learned in my own electrical busines - no fluff, no BS, just the fundamentals that actually work.Take these strategies, apply them today, and start winning better clients, better jobs, and bigger profits.
You're too expensive... Quote knock back! | 178
Electricians are often told that we're too expensive, but most of the time, the clients don't even know what it costs to run an electrical business. Or perhaps you've just got the wrong type of clients coming to your electrical business.
📈 Be 1 of 41 spots inside Simpified Sparky to work directly with me 👉🏼 HERE
🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼 HERE
📽️ More on Instagram 👉🏼 HERE
🎥 More on YouTube 👉🏼 HERE
🟢 ServiceM8 Offer - HERE
Why not you? Imposter Sparkdrome! | 177
Sometimes in life, electricians get held back by limiting beliefs, imposter syndrome, believing that they can't get to the next level because of somebody else's judgement or internal thoughts. Time to turn that button off.
📈 Be 1 of 41 spots inside Simpified Sparky to work directly with me 👉🏼 HERE
🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼 HERE
📽️ More on Instagram 👉🏼 HERE
🎥 More on YouTube 👉🏼 HERE
🟢 ServiceM8 Offer - HERE
Electricians... Take one step back to get two ahead! | 176
Most electricians scratch their heads, wondering why they're not getting ahead in business. Most of the time, the finger can be pointed directly at them. All the ideas in the world with zero execution
📈 Be 1 of 41 spots inside Simpified Sparky to work directly with me 👉🏼 HERE
🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼 HERE
📽️ More on Instagram 👉🏼 HERE
🎥 More on YouTube 👉🏼 HERE
🟢 ServiceM8 Offer - HERE
Electrical Fault Finding + Email Marketing... | 175
Why the client’s story is never the fault, what walking away from a held breaker really costs you, and how I break a fault find into stages so the price never gets awkward and a three-sentence email I’d never normally give away.
📈 Be 1 of 41 spots inside Simpified Sparky to work directly with me 👉🏼 HERE
🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼 HERE
📽️ More on Instagram 👉🏼 HERE
🎥 More on YouTube 👉🏼 HERE
🟢 ServiceM8 Offer - HERE
Zero to electrical business owner in Adelaide! Liam Newman | Lucid Electrical
In this special podcast, I'm joined by Liam Newman from Lucid Electrical.
In 9 months, Liam has gone from confusion to clarity, with his well-oiled professional electrical business in Adelaide, South Australia.
FREE HOURLY RATE CALCULATOR
How too use it:
https://www.loom.com/share/7fc63233f65e456b804437db33c22a6c
TOOL:
https://simplifiedsparky.com/hrc
📈 Be 1 of 41 spots inside Simpified Sparky to work directly with me 👉🏼 HERE
🚀 The Sparky Series: How to build your Flywhe...
Why the f#$k would I pay for a switchboard? It works! | 173
A quick fix that gets the power back on can cost you the switchboard upgrade. This week I’m talking about why clients walk away from a signed quote the moment something works again, with two real stories from a Sydney electrician and one of my own that cost me a block of townhouses.
If you run an electrical business and you’ve ever lost the proper job after being too nice on the day, this one’s for you.
📈 Be 1 of 41 spots inside Simpified Sparky to work directly with m...
Your electrical clients carry pain. Find it. Get more work | 172
Electricians tend to fixate on electrical jargon and the features of a product, but deep down, what really gets quote conversions is understanding your client's pain points.
📈 Be 1 of 41 spots inside Simpified Sparky to work directly with me 👉🏼 HERE
🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼 HERE
📽️ More on Instagram 👉🏼 HERE
🎥 More on YouTube 👉🏼 HERE
🟢 ServiceM8 Offer - HERE
Running an electrical business is like playing a game of poker | 171
In this episode, I speak about my experience with Vinny, how he questioned my pricing for his electrical work, and what he decided to do when I gave it to him.
📈 Be 1 of 41 spots inside Simpified Sparky to work directly with me 👉🏼 HERE
🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼 HERE
📽️ More on Instagram 👉🏼 HERE
🎥 More on YouTube 👉🏼 HERE
🟢 ServiceM8 Offer - HERE
Urine Soaked Electricians' Websites | 170
Sometimes we need to take a step back as electricians, stop talking about ourselves, and focus on the end user who's going to be paying you money.
📈 Be 1 of 41 spots inside Simpified Sparky to work directly with me 👉🏼 HERE
🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼 HERE
📽️ More on Instagram 👉🏼 HERE
🎥 More on YouTube 👉🏼 HERE
🟢 ServiceM8 Offer - HERE
Why do specialist electricians get paid more! | 169
Electricians think by specialising they're going to lose out on work, but they actually gain more work. Here's my breakdown.
📈 Be 1 of 41 spots inside Simpified Sparky to work directly with me 👉🏼 HERE
🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼 HERE
📽️ More on Instagram 👉🏼 HERE
🎥 More on YouTube 👉🏼 HERE
🟢 ServiceM8 Offer - HERE
Has Servicem8 delivered? ServicesM8 15 updates | 168
I run through the Service May 15 updates, the ones that are going to make your electrical business more money and more efficient.
Get ServiceM8 Offer - HERE
ServiceM8 15 - Full Live Launch Video
📈 Be 1 of 41 spots inside Simpified Sparky to work directly with me 👉🏼 HERE
🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼 HERE
📽️ More on Instagram 👉🏼 HERE
🎥 More on YouTube 👉🏼 HERE
🟢 ServiceM8 Offer - HERE
Electricians: Start as a Company or Sole Trader | 167
When electricians start their company, they often make this mistake. They end up paying for things twice. Don't fall into the trap.
📈 Be 1 of 41 spots inside Simpified Sparky to work directly with me 👉🏼 HERE
🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼 HERE
📽️ More on Instagram 👉🏼 HERE
🎥 More on YouTube 👉🏼 HERE
🟢 ServiceM8 Offer - HERE
Rejected Electrical Quotes? | 166
Sometimes it is the price on your electrical quotation where you get rejection, but more often than not, it's the moving parts around your quotation that lacks authority and causes confusion.
Free hourly raise calculator and training: HERE
📈 Be 1 of 41 spots inside Simpified Sparky to work directly with me 👉🏼 HERE
🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼 HERE
📽️ More on Instagram 👉🏼 HERE
🎥 More on YouTube 👉🏼 HERE
🟢 ServiceM8 Offer - HERE
Electricians Not Systems Thinking! | 165
If you never plan to sell your electrical business, build it as if you are going to.
📈 Be 1 of 41 spots inside Simpified Sparky to work directly with me 👉🏼 HERE
🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼 HERE
📽️ More on Instagram 👉🏼 HERE
🎥 More on YouTube 👉🏼 HERE
🟢 ServiceM8 Offer - HERE
Turning your phone off for 5 weeks? | 164
I went on a recent holiday, and my personal phone number went down for 5 weeks. This is what happened.
📈 Be 1 of 41 spots inside Simpified Sparky to work directly with me 👉🏼 HERE
🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼 HERE
📽️ More on Instagram 👉🏼 HERE
🎥 More on YouTube 👉🏼 HERE
🟢 ServiceM8 Offer - HERE
Sparky Toilet Troubles and Dream Clients | 163
This week I'm talking about your Dream 100. Where the idea actually came from, why your current client list was never really your choice, and why the wealthy client with two sports cars in the driveway is usually the worst work you'll ever do.
📈 Be 1 of 41 spots inside Simpified Sparky to work directly with me 👉🏼 HERE
🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼 HERE
📽️ More on Instagram 👉🏼 HERE
🎥 More on YouTube 👉🏼 HERE
🟢 ServiceM8 Offer - HERE
Electricians: Delivered to 1800 inbox's I call BS | 162
A member came to me with a pitch from a local suburb newsletter promising his ad would land in 1,800 inboxes every week. Sounded decent, until I ran their website through a tool and the numbers told a very different story.
📈 Be 1 of 41 spots inside Simpified Sparky to work directly with me 👉🏼 HERE
🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼 HERE
📽️ More on Instagram 👉🏼 HERE
🎥 More on YouTube 👉🏼 HERE
🟢 ServiceM8 Offer - HERE
A S%!T electrical client got zapped | 161
A mum and her child were getting shocks off the taps in the bath, so I dropped everything and drove straight there. This episode is the story of one of the worst client I've ever had, and the silver lining that came out of it that still pays me to this day.
📈 Be 1 of 41 spots inside Simpified Sparky to work directly with me 👉🏼 HERE
🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼 HERE
📽️ More on Instagram 👉🏼 HERE
🎥 More on YouTube 👉🏼 HERE
🟢 ServiceM8 Offer - HERE<
Bonus: Lean Marketing with Best Selling Author Allan Dib | 160
Simplified Sparky is limited to 41 electrical business. Don't wait.
Allan Dibs Books - HERE
📈 Be 1 of 41 spots inside Simpified Sparky to work directly with me 👉🏼 HERE
🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼 HERE
📽️ More on Instagram 👉🏼 HERE
🎥 More on YouTube 👉🏼 HERE
🟢 ServiceM8 Offer - HERE
Electricians need to shoot bullets then fire cannons | 159
Most electricians do this backwards. I break down why firing bullets first, at one hyper-specific target market, is what actually brings ideal clients into your electrical business.
📈 Be 1 of 41 spots inside Simpified Sparky to work directly with me 👉🏼 HERE
🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼 HERE
📽️ More on Instagram 👉🏼 HERE
🎥 More on YouTube 👉🏼 HERE
🟢 ServiceM8 Offer - HERE
Why Electricians MUST do video marketing! | 158
95% of electricians market video content the wrong way!
Focusing on the work itself instead of the problem they're solving for clients. Learn why raw phone video is the future of trades marketing, why fancy equipment doesn't matter, and how to stand out in a crowded market.
📈 Be 1 of 41 spots inside Simpified Sparky to work directly with me 👉🏼 HERE
🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼 HERE
📽️ More on Instagram 👉🏼 HERE
🎥 More on YouTube 👉🏼 HERE
🟢 ServiceM8 Offer - HERE
Simplified Sparky Member: Sam from MPS Electrical
I got to speak with Sam McGuire from MPS Electrical the OG Member #001. Inside Simplified Sparky.
Sam already had the bones of a electrical business. He just needed a little bit more structure, and that structure has skyrocketed his business for efficiency with systems, efficiency, and profitability.
Rebranding, plugging in softwares, systems and more.
Watch it on YouTube
📈 Be 1 of 41 spots inside Simpified Sparky to work directly with me 👉🏼 HERE
🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼 HERE
📽️ More on Insta...
The Problem With Electricians + Vibe Code Bros... | 156
Making software for an electrical business is easy... if you know what your doing.
🧮 Get the Simplified Hourly Rate Calculator - HERE
🤖 Robot Smart Homes IG - HERE
📈 Be 1 of 41 spots inside Simpified Sparky to work directly with me 👉🏼 HERE
🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼 HERE
📽️ More on Instagram 👉🏼 HERE
🎥 More on YouTube 👉🏼 HERE
🟢 ServiceM8 Offer - HERE
I Purchased ANOTHER Sparky Business & I Got Jeff! | 155
If you're thinking about purchasing an electrical business, this is probably worth a listen...
Someone offers you their electrical business. Solid reputation, 30 years in the game, fifty grand profit on paper. Sounds like a no brainer, until you meet Jeff. In this episode I break down what you're actually buying, the fake profit trap, and the one question that kills most deals before they start.
📈 Be 1 of 41 spots inside Simpified Sparky to work directly with me 👉🏼 HERE
🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼 HERE
📽️ More on In...
Licensed Electrician, Insured, On Time... And Completely Forgettable | 154
I draw a straight line between selling a used car and marketing your electrical business, because they are basically the same game. Most electricians list the obvious, licensed, insured, turns up on time, and blend straight into a sea of noise.
📈 Be 1 of 41 spots inside Simpified Sparky to work directly with me 👉🏼 HERE
🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼 HERE
📽️ More on Instagram 👉🏼 HERE
🎥 More on YouTube 👉🏼 HERE
🟢 ServiceM8 Offer - HERE
Why Quote Electrical Jobs Twice? | 153
Most electricians quote a job once and never look back. That's how you bleed money for years without ever knowing it. In this episode I break down why I quote certain jobs twice, the $12,000 job that taught me the hard way, and how to stop your electrical business flying blind on profit.
📈 Be 1 of 41 spots inside Simpified Sparky to work directly with me 👉🏼 HERE
🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼 HERE
📽️ More on Instagram 👉🏼 HERE
🎥 More on YouTube 👉🏼 HERE
🟢 ServiceM8 Offer - HERE<
Simplified Sparky Member | Austin from Westgrid Electrical | 152
In this episode I sit down with Austin from West Grid Electrical in Perth, who went from full time employment to a branded, professional electrical business that's actually making money, and he did it in a few months, not a few years.
YouTube Video - Watch HERE
📈 Be 1 of 41 spots inside Simpified Sparky to work directly with me 👉🏼 HERE
🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼 HERE
📽️ More on Instagram 👉🏼 HERE
🎥 More on YouTube 👉🏼 HERE
🟢 ServiceM8 Offer - HERE<
The S**T i've got no electrical work panic! | 151
You've got no electrical work on, what could prevent this?
📈 Be 1 of 41 spots inside Simpified Sparky to work directly with me 👉🏼 HERE
🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼 HERE
📽️ More on Instagram 👉🏼 HERE
🎥 More on YouTube 👉🏼 HERE
🟢 ServiceM8 Offer - HERE
Floor-Number Profit Model for Electricians | 150
Electricians are obsessing over hourly rates and material markups. I scrapped all of that. I run my entire business off one number, and every single day I know at a glance whether I'm in the green or the red. In this episode I break down exactly what that number is, how I landed on mine, and why I wish someone had told me this years ago. It would have made me money a lot earlier. It'll do the same for you.
📈 Be 1 of 41 spots inside Simpified Sparky to work directly with me 👉🏼 HERE
🚀 The...
Electrician Opportunity, and Persistence for Work | 149
Do they really alredy have an electrician?
📈 Be 1 of 41 spots inside Simpified Sparky to work directly with me 👉🏼 HERE
🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼 HERE
📽️ More on Instagram 👉🏼 HERE
🎥 More on YouTube 👉🏼 HERE
🟢 ServiceM8 Offer - HERE
[YouTube] Electricians in the Age of AI Turmoil | 148
Ai can be overwheling! Don't get caught by the unnecessary shiny objects... Claude is king.
📈 Be 1 of 41 spots inside Simpified Sparky to work directly with me 👉🏼 HERE
🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼 HERE
📽️ More on Instagram 👉🏼 HERE
🎥 More on YouTube 👉🏼 HERE
🟢 ServiceM8 Offer - HERE
The Wrong Pathway With Your Electrical Customers | 147
Ever quoted an electrical job and never heard back?
Most electricians are getting wrong without even knowing it, and it's costing you jobs you'll never see on a report. It's not your pricing. It's not your follow up. It's something quieter than that, and once you spot it, you can't unsee it.
📈 Be 1 of 41 spots inside Simpified Sparky to work directly with me 👉🏼 HERE
🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼 HERE
📽️ More on Instagram 👉🏼 HERE
🎥 More on YouTube 👉🏼 HERE
🟢 Service
Simplified Sparky Member - Ryan from Axon Electrical
I sit down with Ryan from Axon Electrical and have a chat about his journey as an electrician and his experience with Simplified Sparky.
📺 - Watch on YouTube
📈 Be 1 of 41 spots inside Simpified Sparky to work directly with me 👉🏼 HERE
🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼 HERE
📽️ More on Instagram 👉🏼 HERE
🎥 More on YouTube 👉🏼 HERE
🟢 ServiceM8 Offer - HERE
Your staff said WHAT to your client! | 145
What your electrical staff are saying when your back is turned, and the cameras watching you that you can't see. A painter on my own camera doing something he shouldn't.
📈 Be 1 of 41 spots inside Simpified Sparky to work directly with me 👉🏼 HERE
🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼 HERE
📽️ More on Instagram 👉🏼 HERE
🎥 More on YouTube 👉🏼 HERE
🟢 ServiceM8 Offer - HERE
Your Location Is Costing You Electrical Work? 144
Electricians leaving a gaping hole in their electrical business, letting leads slip through.
📈 Be 1 of 41 spots inside Simpified Sparky to work directly with me 👉🏼 HERE
🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼 HERE
📽️ More on Instagram 👉🏼 HERE
🎥 More on YouTube 👉🏼 HERE
🟢 ServiceM8 Offer - HERE
[YouTube Ep] The Best Electricians Don't Get The Work? | 143
Just because your a great sparky won't get you the work you deserve!
📈 Be 1 of 41 spots inside Simpified Sparky to work directly with me 👉🏼 HERE
🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼 HERE
📽️ More on Instagram 👉🏼 HERE
🎥 More on YouTube 👉🏼 HERE
🟢 ServiceM8 Offer - HERE
It's Not Always The Electricians Fault - Sh!t Clients | 142
Had a lead cancel the electrical job while I was literally parked across from her house. Spent ten seconds blaming myself before I realised what was actually going on. It's not always the electrician!
📈 Be 1 of 41 spots inside Simpified Sparky to work directly with me 👉🏼 HERE
🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼 HERE
📽️ More on Instagram 👉🏼 HERE
🎥 More on YouTube 👉🏼 HERE
🟢 ServiceM8 Offer - HERE
An EV charger quote that made 'Cents'! 141
Two things hit me last week. A $14,600 BAS bill landed in my lap. And I got beaten on an EV charger quote by someone doing it for $1,500.
One of those things I planned for. The other one I did the maths out loud on the mic and realised the guy who "won" the job didn't actually win anything.
In this one I pull back the curtain on where your money actually goes as an electrician. The GST that isn't yours. The profit that gets taxed. The wage that gets taxed again. And the reason my...
[YouTube Ep] Why Your Getting Cheap, Tight, Frugal Leads | 140
If your quotes keep getting knocked back and your clients are tight as, there's one person to blame, and it's not them! I break down why lead generation websites are attracting the worst clients to your business, why showing up unbranded is killing your pricing, and a Chinese restaurant analogy that'll change how you think about your electrical business forever.
📈 Be 1 of 41 spots inside Simpified Sparky to work directly with me 👉🏼 HERE
🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼 HERE
📽️ More on Instagram 👉🏼 HERE
🎥 More on YouTube 👉...
Bite the hand that feeds you... | 139
I broke down why the "steady work" from builders, commercial companies, and lead gen sites might be the most expensive decision you're making. How $120 an hour that ended up costing me money, and why the fear of walking away is the exact thing keeping most sparkies stuck. If your bank account doesn't match your effort, this one's for you.
📈 Be 1 of 41 spots inside Simpified Sparky to work directly with me 👉🏼 HERE
🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼 HERE
📽️ More on Instagram 👉🏼 HERE
🎥 More on YouTube 👉🏼 H...
