The Daily Groomer

After Hours Episode #115: In this episode of After Hours, I’m hanging out with Jayne Gallagher, and we’re getting into the real stuff that comes with being a groomer. We talk about burnout, difficult clients, feeling unsupported in the industry, and why you need to know your worth and stand by it. We share some stories, talk through a few frustrations, and get into our seven rules for life and grooming. Because let’s be honest, this industry can be tough, and sometimes you just need to talk about it with someone who gets it. So, let’s get into

🚐 Buying Your Mobile Grooming Van (Free Masterclass)

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Buying Your Mobile Grooming Van: How to Choose, Finance, and Purchase the Right Vehicle

​Presented by The Daily Groomer and @WagnTailsMobile

​Buying a mobile grooming van is one of the biggest investments you'll make but how do you know you're choosing the right one?

​In this Mobile Grooming Masterclass, we'll walk through the entire buying process with someone who's helped countless groomers purchase their first (or next) mobile grooming vehicle.

​From...

In this episode of After Hours, I talk about what it really means to be yourself and how easy it is to lose sight of who you are when you’re caught up in everyone else’s expectations. We explore what makes you unique, how to reconnect with the person you’ve always been, and how to let go of the things that have changed the way you show up in the world. Through honest conversations and practical exercises, I challenge you to stop trying to be who you think you should be and start embracing who you are. It all...

Summary

In our latest episode of The Daily Groomer, I bring together Elizabeth Gibbs, Megan Murphy, Brittany Moon, and Josh Fitzgerald from Zoomin’ Groomin, Salty Dog, and across the grooming industry to discuss the launch of a brand-new grooming academy. We explore why hands-on training and passionate people matter, how to shape a standout curriculum, and what it takes to build a positive grooming culture. Hear stories from business owners about what makes a successful groomer beyond just technical skills, and get an inside look at our vision for expanding grooming education nationwide. Whether you’re a groo...

Part III of the Start Series​

Presented by The Daily Groomer and  @WagnTailsMobile 

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If you’ve been thinking about going mobile — this is where it all comes together.​

After covering the decision and the reality of mobile grooming in the first two sessions, this final workshop is about putting the pieces together into a clear, actionable plan.​

We’re breaking down what it actually takes to go from “thinking about it” to running a real mobile grooming business.​

No guesswork. No overw...

After Hours Episode #113: In this episode of After Hours, I had a chat with Jayne Gallagher and Sashsa Riess to talk about family constellations and how our family history can shape the way we show up in life and in grooming. We get into generational patterns, ancestral wounds, and even how our relationships with animals can sometimes bring things to the surface that we didn’t realize were there. We also challenge each other to take on a 40-day writing journey to reconnect with our roots. It’s a really honest conversation that might have you looking at yourself, your...

After Hours Episode #112: In this episode of After Hours, I sit down with Marcie Arnold of Pretty Pooch and Kitty Too for a real, honest conversation about life in the grooming industry. We talk about everything from burnout and confidence to difficult clients, proper prep, industry changes, and why getting out to expos can make such a difference. We also share a few war stories, some laughs, and talk about the importance of supporting and giving back to the grooming community. Whether you’ve been grooming for years or you’re just getting started, there’s plenty here to relate...

Part II of the Start Series
Presented by The Daily Groomer and @WagnTailsMobile

Starting a mobile grooming business looks great from the outside.

Flexible schedule. Higher prices. Independence.

But what does it actually feel like once you’re in it?

In this session, we’re going beyond the highlight reel and getting into the real day-to-day experience of running a mobile grooming business — especially in the early stages.

No theory. No sugarcoating. Just an honest look at what it takes to get up and running and bu...

Part I of the Start Series

​Presented by The Daily Groomer and  @WagnTailsMobile  ​

Thinking about going mobile — or already running your first van — and wondering what the bigger picture looks like?​

In this first session of the Start Track, we’re sitting down with an operator who’s built both a mobile and salon business to break down what it actually takes to grow in this industry.

​No theory. No fluff. Just a real conversation about what works, what doesn’t, and how to think about y...

After Hours Episode #111: In this episode of After Hours, I sit down with Jayne Gallagher for a real conversation about the physical and emotional side of grooming. We talk about dealing with difficult dogs, knowing when to set boundaries with clients, burnout, injuries, and the importance of standing up for yourself. We also get into the “inform, educate, require” approach and why confidence and self-respect can make such a difference in this industry. If you’ve ever felt burned out, overlooked, or like you’re giving more than you’re getting back, this one will hit home.

After Hours Episode #110: In this episode of After Hours, I talk about why self-respect is the foundation of real confidence. I share some personal experiences, practical ways to build trust in yourself, and why keeping small promises to yourself matters more than you might think. We also get into setting boundaries, breaking the cycle of self-doubt, and what it looks like to become someone you genuinely respect. If you've ever felt stuck or want to build more confidence from the inside out, this episode is for you.

Summary

In our latest episode of The Daily Groomer, I sit down with Brandy Reese from Paragon to talk about one of the biggest challenges grooming businesses face: hiring. We get into how grooming education has changed over the years, what to look for when you're interviewing candidates, and why attitude and customer service can be just as important as grooming skills. We also talk about training new team members, how pet parent expectations continue to evolve, and some creative ways to find great employees—including looking outside the grooming industry. If you're struggling to build or gr...

After Hours Episode #109: In this episode of After Hours, I’m getting into something that affects all of us, whether we realize it or not—our own triggers. We all carry stuff from our past, and if we’re not paying attention, it can show up at the grooming table and change the way we handle dogs, clients, and even ourselves. I share a few personal stories, talk about why self-awareness is so important, and how learning to stay calm and grounded can completely change the energy you bring into every groom. This isn't about being perfect. It's about recogn...

After Hours Episode #108: In this episode of After Hours, it’s just me, Shannon Wynings, talking about how our mindset and energy affect every dog we work with. I share my thoughts on staying present at the grooming table, giving each appointment a clean slate, and handling challenging moments without carrying stress from one groom to the next. I also talk about upcoming grooming shows, a few personal lessons I’ve learned lately, and simple ways to bring more calm and consistency into both work and everyday life. It’s an honest conversation about the things that often happen behind...

After Hours Episode #106: In this episode of After Hours, I sit down with Jayne Gallagher to get real about social media drama, the pressures and power of authenticity online, and what happens when negativity creeps into our community. We talk about navigating online negativity, supporting other groomers, making difficult decisions for our pets, and why respect and intention matter in this industry. We also get into setting boundaries, charging what you're worth, the responsibility that comes with grooming, and the little routines that help us stay grounded—with a fun conversation about moon rituals to wrap things up.

After Hours Episode #106: In this episode of After Hours, I talk about the role energy plays in the salon and in everyday life. I share some thoughts on mindset, why it matters when you're working with dogs, and the simple three-step approach I use: assess, process, and readdress. I also get into self-awareness, staying honest with yourself, and why being calm, confident, and consistent can make a real difference behind the grooming table. Plus, don’t miss my top product recommendations and a special listener discount!

Summary

In our latest episode of The Daily Groomer, I’m joined by Brit Strackbein to talk about what it really takes to build a grooming business that works for you. We discuss Brit’s path from retail management to owning a Wolfies mobile grooming franchise, how she creates lasting relationships with clients without a physical storefront, and her approach to training and supporting new groomers. We also get into the value of adding services like pet sitting and dog walking to grow your business. Whether you’re established or just getting started, Brit shares plenty of practi...

After Hours Episode #105: In this episode of After Hours, I talk about the power of relationships—not just between groomers and dogs, but also with clients, coworkers, family, and ourselves. I share how our energy and emotional regulation shape every connection we make, revealing my own struggles and lessons learned. Discover the transformative “assess, process, readdress” approach, why calm, confidence, and consistency are keys to trust, and why self-care isn’t selfish. Let’s explore how every relationship—inside and outside the grooming salon—truly starts with you.

After Hours Episode #104: In this episode of After Hours, I sit down with Jayne Gallagher and Sasha Riesse for a real, raw conversation about what goes on behind the scenes in the grooming world. We go deep on self-awareness, vulnerability, the importance of creating safe spaces for both dogs and people, and how personal growth shapes our connection in and out of the salon. If you want to hear about the deeper side of grooming life, this episode is packed with laughs, a few tears, and a whole lot of heart.

Summary

In our latest episode of The Daily Groomer, talk with Christina Easterly of Furry Land Mobile Grooming in Albuquerque and Santa Fe about how she grew from having no grooming industry background to running a five-van operation. Christina shares what she brought over from her corporate experience, how she approaches hiring and team management, and the systems she’s built to keep the business running smoothly. We also get into the realities of scaling, handling slower seasons, using technology effectively, and why “hands-off ownership” usually isn’t as passive as people think.

Timest...

After Hours Episode #103: In this episode of After Hours, I'm flying solo and sharing some thoughts that have been on my mind as my birthday gets closer. I've been reflecting on growth, self-awareness, and the value of checking in with yourself halfway through the year. I talk about setting boundaries, embracing different sides of who you are, and showing up confidently in both business and personal relationships. I also break down my three-step approach to client communication and share a few things I've learned about having honest conversations and breaking old patterns. If you're working on becoming a better...

After Hours Episode #102: In this episode of After Hours, I’m hanging out with the awesome Ada Sanchez to talk all things authenticity—why showing up as your true self is the ultimate superpower. We share stories from the grooming industry, how to hold boundaries, the power of owning mistakes, and why being real is contagious. From grooming show drama to hilarious salon mishaps, we get candid about the highs and lows. Tune in for laughs, raw truths, and inspiration to embrace your weirdness and align with who you really are.

Summary

In our latest episode of The Daily Groomer, I sit down with Felicia Gutierrez, also known as the Profitable Groomer, to talk about the systems and habits that help grooming businesses stay profitable long-term. Felicia shares lessons from her experience working in corporate salons, private shops, and coaching groomers across the industry. We cover client retention, rebooking, getting customer feedback, marketing, and how small changes in communication and consistency can make a big difference in revenue.

Timestamps

07:53 Building a Profitable Van Fleet

13:00 Maximizing Utilization...

After Hours Episode #102: In this episode of After Hours, I’m getting real about what truly matters in grooming. It’s not just about the haircut—it’s about bringing calm, confident, and consistent energy to every dog on your table. I’m sharing my own stories, why I believe in restraint-free grooming, and how respect and good vibes make all the difference. Whether you’re working in a salon or out on the road, join me as we talk about making every groom a great experience—for you and the pups!

After Hours Episode #101: In this episode of After Hours, I 'm diving deep into personal development, vulnerability, and the journey from surviving to thriving. I reflect on how social media can misrepresent our true selves, share an honest apology to Barkleigh, and open up about self-sabotage and embracing accountability. If you’ve ever struggled with fear, self-worth, or staying true to your heart, this episode is for you. Let’s get real together and grow as a community—one authentic conversation at a time.

Summary

In our latest episode of The Daily Groomer, I chat with Doug Eaton and Bill Kuszajewski, the team behind Big Wave Mobile Grooming. We get into how they went from automotive manufacturing into mobile grooming, what it really takes to scale a fleet, and the challenges of hiring and keeping good groomers. They also share how they design vans that actually hold up in the real world. If you’ve been thinking about going mobile or growing your setup, there’s a lot here you can learn from.

Timestamps

06:00 Star...

After Hours Episode #100: In this episode of After Hours, I’m answering live questions from the TikTok community and getting into all kinds of grooming topics — from learning breed trims and competition grooming to my thoughts on Dawn soap, de-shed and oatmeal shampoos, shaving double coats, and helping nervous bathers build confidence. We also talk about handling difficult dogs, staying involved in the industry, and why focusing on the process matters more than chasing perfect results. Whether you’re just starting out or have years behind the table, there’s something in this episode for you.

Summary

In our latest episode of The Daily Groomer, I’m with my good friend Deidra Propst from Pet Spa Crossville about going through a slower season in business and the tough calls that come with it, like downsizing a team. We get into the real side of losing long-time clients, what it looks like to rebrand and bring in new business, and how to stay grounded when things feel uncertain. If you’re a salon owner dealing with similar challenges, this one will hit home.

Timestamps

10:13 Ques...

After Hours Episode #99: In this episode of After Hours, I’m getting into something we all deal with—energy. The kind we bring into the grooming van, back home, and everywhere else in our day. I talk about a simple three-step reset I use when things get hectic (yeah, even with those wild dogs), share a few real-life moments, and touch on handling tricky situations in relationships. I also mention some upcoming grooming shows to keep on your radar. Just a reminder to pause, reset, and keep showing up in the best way you can.

Summary

In our latest episode of The Daily Groomer, I had the chance to chat with Ninoshka Tashira, the powerhouse behind Groovy Pups in Fort Lauderdale. She shared how she got her start in Puerto Rico with just $300, grooming dogs in a backyard cage, and how that hustle eventually turned into a thriving mobile grooming business in Florida. We talked about the challenges of starting over, what it really takes to earn client trust, how she approached pricing as she grew, and her vision for a true luxury grooming experience. She also had some great tips for...

After Hours Episode #98: In this episode of After Hours, I’m getting real about confidence—what it is, how to find it, and why it matters so much, especially for us groomers. I’m sharing my own ups and downs, those “oh crap” moments before walking into a room, and why confidence is way more about how you feel than how you look. If you’ve ever doubted yourself or wished you could just “be that confident person,” this episode is for you. Let’s chat, laugh, and learn how to hype ourselves up—no faking required!

After Hours Episode #98: In this episode of After Hours, let’s get real—burnout happens to all of us groomers, even when we love what we do. I’m flying solo and talking about the stress that comes with full books, feeling overwhelmed, and realizing it might be time to raise your prices and know your worth. I’m sharing personal stories, a few laughs, honest advice about setting boundaries, practicing gratitude, and trying to keep your sanity through it all. There are a couple rants, maybe even a tear or two, but mostly this is a reminder that you’re n...

Summary

In our latest episode of The Daily Groomer, I chat with Valerie Partynski—a second-generation groomer and a close friend—about her journey in the industry. We get into her early days learning from some of the greats, how grooming has evolved over the years, and her take on professionalism, client care, and training. Valerie also shares practical advice on building strong client relationships, setting up training programs, and handling pricing conversations with confidence. It’s a solid listen if you’re looking to sharpen your approach and run things a little smoother.

Tim...

After Hours Episode #97: In this episode of After Hours, I talk about what it really means to lead with kindness, why your intentions matter, and how to stop letting other people control your energy. I get into the drama that can happen in the grooming world, the importance of setting boundaries, and why protecting your peace has to come first. I also share some personal stories, thoughts on self-love, and simple reminders to focus on what you can control. At the end of the day, being the queen—or king—of your own universe starts with taking care of your...

After Hours Episode #96: In this episode of After Hours, I hang out with my “twin from another timeline” Jay Snowdon, for a funny, honest, and surprisingly heartfelt conversation. We get into Jay’s journey from rehab to grooming, building a following by being unapologetically authentic, and the kind of energy that can completely change the vibe behind the grooming table. We also talk about social media, queer identity, viral moments, favorite grooming products, and why real connection—with both dogs and people—is what matters most. And yes, there’s definitely a little Taylor Swift talk too

Summary

In our latest episode of The Daily Groomer, I sit down with Jessica Craun, owner of Fluff and Fetch Grooming in Fishersville, VA, to talk about what really goes into creating a great client experience. We get into everything from intake forms and booking systems to the small personal touches that make clients come back—and how to deal with no-shows without the stress. Jessica also shares how she went from junior showmanship to running a busy salon, along with simple, practical ways to build systems that actually work for both you and your clients.

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After Hours Episode #95: In this episode of After Hours, I get real about the energy we bring into grooming. I talk about my time at Groomed Atlanta, dealing with imposter syndrome, and learning to actually own your worth in this industry. We get into connection too—not just with the dogs, but with people—and why there’s honestly space for everyone to win. I also share a few simple ways to stay grounded when salon life gets chaotic. It’s an unfiltered convo about showing up with love, supporting each other, and focusing on being better than you were yes...

After Hours Episode #94: In this episode of After Hours, I sit down with Perry Q—aka “Perry from BioGroom”. We chat about the world of trade shows, grooming competitions, and what it really takes to find your place in the grooming industry. From the behind-the-scenes hustle to dealing with self-doubt and building a business you actually enjoy, it’s a laid-back conversation full of stories, insights, and a few laughs along the way. Whether you’re deep in the industry or just curious about it, there’s a lot to take away from this one.

Summary

In our latest episode of The Daily Groomer, I sit down with Xavier Sanchez of Fluff 'n' Buff in East Austin to share his journey from side hustles and DIY dog tubs to running a successful grooming salon. We discuss building better systems, using social media to attract real clients, and finding pricing strategies that support long-term growth. A practical conversation for groomers looking to grow their business.

Timestamps

08:33 Modern Grooming Business Insights

15:47 Passion vs. Business in Grooming

19:40 Social...

After Hours Episode #93: In this episode of After Hours, it’s just me, Shannon, I get real about accountability, why self-awareness matters, and how our mentality shapes everything in the grooming world. We chat about industry drama, wild stories from the salon, raising prices without losing your mind, and how to handle negativity like a boss. I even answer some live questions about keeping your energy strong in a corporate setting. If you’re ready for honesty, laughs, and some straight-up advice, this one’s for you!