Launch Your Private Podcast
Are you a creator, solopreneur, coach, or consultant who's ready to take your digital offerings to the next level? Looking for a fresh, exciting, and personal way to connect with your audience and deliver your content? It's time to tune in to "Launch Your Private Podcast," the podcast all about the power of private podcasting.Co-hosted by Lindsay and Nora, the founders of Hello Audio, this podcast is your inspiring and practical guide to creating, launching, and growing your own private podcast. With our focus on making private podcasting easy and accessible, you'll discover the immense potential of private podcasting...
158 - How Susan Payton Sold 150 Audio Trainings in 3 Days on Black Friday
In this episode, storytelling expert Susan Payton shares how she turned a question her audience kept asking into Talks That Captivate, a paid private podcast she recorded in a couple of hours and launched on Black Friday with no big promotion. She sold about 150 in three days, then built two more trainings and bundled all three. Susan also explains how she keeps her trainings fresh with bonus episodes and swipe files, and shares her best tips for weaving stories into audio content.
Topics Covered
Finding private podcasts through Nicole Culver's secret podcastKeeping some...157: Coaching Sabrina Fletcher to Simplify Access to Resources in her Membership
This episode is from our Courses + Memberships series. Want every LYPP episode on getting people to actually finish what they bought in one bingeable feed? Grab it here. Or why not grab all topics?!: List Building · Summits + Events · Launching · 1:1 Services
In this coaching episode, Lindsay and Nora help Sabrina Fletcher, a pregnancy loss doula, set up private podcasts for her membership community. Discover how to organize multiple courses into separate feeds, manage member access across different products, and price memberships for sensitive support services. Learn practical strategies for making content accessible to people dealing with...
156: Kim McCarter's Unique Strategy in Audio-Only Courses: Mastering Content with an Accompanying Guidebook
This episode is from our Courses + Memberships series. Want every LYPP episode on getting people to actually finish what they bought in one bingeable feed? Grab it here. Or why not grab all topics?!: List Building · Summits + Events · Launching · 1:1 Services
In this episode, we explore Kim McCarter's journey from creating a 300-page physical textbook to building an entirely audio-based course delivery system. Discover how this certification coach increased completion rates by 18% while making learning more accessible for busy professional women. Kim shares her strategic approach to pairing audio lessons with comprehensive guidebooks, creating an imme...
155: How Dani Sheriff Reduced Membership Churn to 1% Using Private Podcasts for Community Support
This episode is from our Courses + Memberships series. Want every LYPP episode on getting people to actually finish what they bought in one bingeable feed? Grab it here. Or why not grab all topics?!: List Building · Summits + Events · Launching · 1:1 Services
In this episode, we explore how Dani Sheriff, founder of the HA Society, transformed her membership experience by replacing traditional video replays with private podcasts. Discover how she reduced churn to just 1% while serving women dealing with hypothalamic amenorrhea (a sensitive fertility issue that requires deep community support and long-form educational content).
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154 : Why Kaitlyn Kessler Ditched Her LMS for Private Podcasts
This episode is from our Courses + Memberships series. Want every LYPP episode on getting people to actually finish what they bought in one bingeable feed? Grab it here. Or why not grab all topics?!: List Building · Summits + Events · Launching · 1:1 Services
In this episode, we explore how energetics and business coach Kaitlyn Kessler completely transformed her course delivery by moving from a traditional learning management system to private podcasts. Discover how this shift not only aligned with her values of simplification and ease but also created a more engaging experience for her clients while reducing her...
153: Expert Roundup: Top Tips for Teaching with Private Podcasts
This episode is from our Courses + Memberships series. Want every LYPP episode on getting people to actually finish what they bought in one bingeable feed? Grab it here. Or why not grab all topics?!: List Building · Summits + Events · Launching · 1:1 Services
In this special roundup episode, we explore powerful ways businesses are using private podcasts to educate, support, and retain their clients and students. You'll hear from Kim McCarter, Tammie Bennett, and Dr. TK as they share real-world strategies for structuring feeds, designing engaging episodes, and driving results. This episode offers a unique back-to-back format wher...
152: Shannon Matson's Quiz-to-Private Podcast Strategy Drives $100K Launch Day
This episode is from our Launching series. Want every LYPP episode on using private audio to sell in one bingeable feed? Grab it here. Or why not grab all topics?!: List Building · Courses + Memberships · Summits + Events · 1:1 Services
In this episode, we explore Shannon Matson's multi-faceted approach to private podcasting with the founder of The Social Bungalow. Discover how Shannon combines quizzes with private podcasts to create highly engaged leads, uses audio content for evergreen nurturing, and achieved a $100K launch day by pre-framing her audience through strategic audio consumption.
Topi...
151: Vix Meldrew’s All-In-One Launch Approach: Leveraging Private Podcasts, Masterclasses, and Emails for Success
This episode is from our Launching series. Want every LYPP episode on using private audio to sell in one bingeable feed? Grab it here. Or why not grab all topics?!: List Building · Courses + Memberships · Summits + Events · 1:1 Services
In this episode, we explore Vix Meldrew's approach to launching her group program "Rave Results" using what she calls an "async launch strategy." Discover how this former teacher turned course creator used private podcasts as both lead magnets and program delivery methods to maintain business momentum while managing postpartum capacity. Learn how her batched content approach led to i...
150: Julie Ciardi’s Private Podcast Strategy Drive $320k Launch
This episode is from our Launching series. Want every LYPP episode on using private audio to sell in one bingeable feed? Grab it here. Or why not grab all topics?!: List Building · Courses + Memberships · Summits + Events · 1:1 Services
In this episode, we explore Julie Ciardi's powerful "surround sound marketing" approach that helped her generate $320,000 in revenue during her November launch. As a human design business coach and former IBM marketing executive, Julie shares how she strategically uses private podcasts before, during, and after her live launches to warm up leads, increase show-up rates, and create deep...
149: Expert Roundup: The Best Launch Strategies using Private Podcasts
This episode is from our Launching series. Want every LYPP episode on using private audio to sell in one bingeable feed? Grab it here. Or why not grab all topics?!: List Building · Courses + Memberships · Summits + Events · 1:1 Services
In this special roundup episode, we explore powerful ways businesses are using private podcasts to supercharge their launch strategies. You'll hear from Holly Haynes, Kendra Hennessy, and Julie Ciardi as they share real-world tactics for warming up prospects, building trust with strangers, and converting listeners into buyers through strategic audio content.
Topics Cove...
148: How Claire Paniccia’s Summit Uses Private Podcasts to Make Content Accessible for Neurodivergent Entrepreneurs
This episode is from our Summits + Events series. Want every LYPP episode on turning your event into audio people finish in one bingeable feed? Grab it here. Or why not grab all topics?!: List Building · Courses + Memberships · Launching · 1:1 Services
In this episode, we explore how Claire Paniccia, creator of the Neurodiverse Entrepreneur Summit, uses private podcasts to make her annual summit more accessible for neurodivergent entrepreneurs. Discover how she structures her summit differently from industry standards, why she offers 48-hour access windows instead of 24, and how she moved from paywalling accessibility features to offering free...
147: Sophia Parra Transforms Summit Burnout into an Evergreen Audio Asset
This episode is from our Summits + Events series. Want every LYPP episode on turning your event into audio people finish in one bingeable feed? Grab it here. Or why not grab all topics?!: List Building · Courses + Memberships · Launching · 1:1 Services
In this episode, we explore how marketing coach Sophia Parra, creator of Pocket CMO, reimagined the traditional summit format using private podcasts. Discover how she eliminated the exhausting parts of summit hosting while maintaining the relationship-building and list-growth benefits. Learn her async strategy that converted at 1.5% and created lasting business relationships with 70% new collaborators.
146: Brenna McGowan Pioneers Purpose-Driven Audio Summits with Private Podcasts
This episode is from our Summits + Events series. Want every LYPP episode on turning your event into audio people finish in one bingeable feed? Grab it here. Or why not grab all topics?!: List Building · Courses + Memberships · Launching · 1:1 Services
In this episode, we explore how launch strategist Brenna McGowan has created a unique audio summit called "Behind the Launch" that serves multiple purposes: generating leads, warming up prospects, and supporting a meaningful cause. Discover how she uses Voxer for asynchronous interviews, structures her summit as a pre-launch strategy, and leverages private podcasting to create anti...
145: Michelle Pontvert's Low-Lift Audio Event: How She Grew Her List and Re-engaged 924 People in 34 Hours
This episode is from our Summits + Events series. Want every LYPP episode on turning your event into audio people finish in one bingeable feed? Grab it here. Or why not grab all topics?!: List Building · Courses + Memberships · Launching · 1:1 Services
In this episode, we explore Michelle Pontvert's approach to hosting online events using private podcasts. Discover how this "easy events enthusiast" created a 33-contributor audio event in just 34 hours, achieved an 872-person listen-through rate, and saw a 40% uptick in overall business sales. Learn why Michelle chose audio over traditional summit formats and how she designed an e...
144: Expert Roundup: Using Private Podcasts for Summits, Events, and Bundles
This episode is from our Summits + Events series. Want every LYPP episode on turning your event into audio people finish in one bingeable feed? Grab it here. Or why not grab all topics?!: List Building · Courses + Memberships · Launching · 1:1 Services
In this special roundup episode, we explore how successful event creators are using private podcasts to enhance their summits, bundles, and live events. You'll hear from Claire Paniccia, Elizabeth Goddard, and Erin Kelly as they share proven strategies for structuring feeds, driving engagement, and creating more accessible experiences that convert before, during, and after their even...
143: How Debbie Edwards uses Pre-Session Mindset Coaching to Increase Results in her Program
This episode is from our 1:1 Services series. Want every LYPP episode on delivering client work through audio in one bingeable feed? Grab it here. Or why not grab all topics?!: List Building · Courses + Memberships · Summits + Events · Launching
In this episode, we explore Debbie Edwards' unique approach to coaching that combines neuroscience and deep self-love practices delivered through private podcasts. Discover how this UK-based business mentor created a transformative 4-week audio protocol that prepares clients for group coaching, plus her personal "love notes" system that has become renowned among her clients and creates powerful word-of-mouth mark...
142: How Emma-Louise Parkes Elevates Client OnboardingUsing a Welcome Series Podcast
This episode is from our 1:1 Services series. Want every LYPP episode on delivering client work through audio in one bingeable feed? Grab it here. Or why not grab all topics?!: List Building · Courses + Memberships · Summits + Events · Launching
In this episode, we explore how Emma-Louise Parkes, founder of The Ambitious Introvert, uses a private podcast welcome series to transform her one-on-one coaching client experience. Discover how a 25-minute audio onboarding sequence sets clear boundaries, pre-teaches key concepts, and helps clients show up more prepared and motivated for their coaching journey.
Topi...
141: How Steph Gaudreau Uses Private Podcasts to Coach Women Over 40 in Strength Training
This episode is from our 1:1 Services series. Want every LYPP episode on delivering client work through audio in one bingeable feed? Grab it here. Or why not grab all topics?!: List Building · Courses + Memberships · Summits + Events · Launching
In this episode, we explore how Steph Gaudreau, creator of Strong with Steph, has transformed her fitness coaching business using private podcasts. Discover how she moved beyond traditional PDFs to create engaging audio experiences that help women over 40 build sustainable strength training habits. Learn about her multi-feed strategy for course delivery, lead magnets, and live call recordings that...
140: Expert Roundup: Creative Ways Service Providers Use Private Podcasts
This episode is from our 1:1 Services series. Want every LYPP episode on delivering client work through audio in one bingeable feed? Grab it here. Or why not grab all topics?!: List Building · Courses + Memberships · Summits + Events · Launching
In this special roundup episode, we explore how service providers are using private podcasts to transform client relationships. You'll hear from Leanne Hughes, Erin Lindstrom, and Diann Wingert as they share real-world strategies for client engagement, sales conversion, and scaling their expertise through audio content.
Featured Guests
Leanne Hughes - Speaker, author, and co...139: How Jessica Smith Transformed a Workshop Recording into a Top-Performing Private Podcast Lead Magnet
This episode is from our List Building series. Want every LYPP episode on growing your list with audio in one bingeable feed? Grab it here. Or why not grab all topics?!: Courses + Memberships · Summits + Events · Launching · 1:1 Services
In this episode, we explore how Jessica Smith transformed her meal planning workshop into a powerful private podcast lead magnet that delivers her highest conversion rates yet. Discover how she helps busy moms plan a week of meals in under 20 minutes through bite-sized audio episodes that fit seamlessly into their multitasking lives. Learn her strategy for repurposing exi...
138: Tori Sprankel's "Proof of Life" Private Podcast: How 5-Minute Guest Episodes Build Community and Generate Leads
This episode is from our List Building series. Want every LYPP episode on growing your list with audio in one bingeable feed? Grab it here. Or why not grab all topics?!: Courses + Memberships · Summits + Events · Launching · 1:1 Services
In this case study episode, we explore how Tori Sprankel, founder of Eldest Daughter Studio, launched her private podcast "Proof of Life" in just one week during a challenging time in 2023. Discover how her simple format of 5-minute guest interviews creates genuine connections, grows her email list, and supports both her guests and listeners without any sales con...
137: Natalie Koussa's Trust Funnel: How Private Podcasts Convert Better Than Traditional Lead Magnets
This episode is from our List Building series. Want every LYPP episode on growing your list with audio in one bingeable feed? Grab it here. Or why not grab all topics?!: Courses + Memberships · Summits + Events · Launching · 1:1 Services
In this episode, we reconnect with Natalie Koussa, creator of the Trust Funnel, who has turned her successful private podcast strategy into a service helping coaches, consultants, and service providers convert leads through audio. Discover how she structures private podcasts that consistently outperform traditional lead magnets, why positioning matters more than subscriber count, and the specific framework she...
136: Expert Roundup: Ways to Grow Your Email List with Private Podcast
This episode is from our List Building series. Want every LYPP episode on growing your list with audio in one bingeable feed? Grab it here. Or why not grab all topics?!: Courses + Memberships · Summits + Events · Launching · 1:1 Services
In this special roundup episode, we explore powerful strategies for growing email lists using private podcasts as lead magnets. You'll hear from Brittany Herzberg, Amanda Karlstad, Andrea Jones, and Natalie Koussa as they share real-world tactics for creating audio content that not only attracts subscribers but builds lists filled with highly engaged, ready-to-convert prospects. Discover how these exp...
135: From the Vault: How to Add Massive Value to your Memberships with Audio
In this special "From the Vault" episode, Lindsay shares her popular workshop presentation from "Memberships: What's Working Now in 2024." She breaks down 10 practical strategies for using private podcasts to both attract new members and keep existing ones engaged. Whether you're running a membership, group program, or learner-based community, you'll discover how audio can simplify your content delivery while boosting member satisfaction and retention rates.
Topics Covered
Introduction to audio as the next attention mediumLead magnet strategies using private podcast seriesLaunch mechanisms with audio contentCore membership content delivery through private podcastsQ&A calls and coaching c...134: From the Vault: How to Get More Listeners (or Subscribers) for Your Newsletter
In this special From the Vault episode, Lindsay shares timeless strategies for growing your newsletter subscriber base by transforming traditional text newsletters into engaging audio experiences. Discover how audio newsletters combine the rising trend of newsletter marketing with the power of private podcasting to create convenient, personal, and accessible content that your audience will actually consume. Learn practical steps for creating audio newsletters quickly and the smartest ways to grow your listener base using Hello Audio's built-in features.
Topics Covered
Introduction to the "From the Vault" segment conceptWhy audio newsletters are more powerful than t...133: How Nadine Nethery's Audio Advent Calendar Generated $783 and 35 New Members
In this episode, we explore Nadine Nethery's brilliant audio advent calendar strategy that generated 445 signups and $783 in revenue during its live run, then continued converting with 387 additional listeners and 35 new members after being evergreened. Discover how this customer retention architect turned a seasonal campaign into a year-round lead magnet that builds trust and drives conversions through intimate audio experiences.
Topics Covered
Creating seasonal audio content that stands out from Black Friday noiseStructuring a 24-episode bite-sized audio seriesSetting up dual feeds (free 7-day access vs. paid VIP unlimited access)Using store credit as a...132: Coaching Tabitha Westbrook on Creating Accessible Audio Content for Trauma Survivors
In this coaching episode, Lindsay and Nora work with Tabitha Westbrook, CEO and founder of The Journey and The Process, a therapy practice specializing in domestic abuse and coercive control. Discover how Tabitha plans to use private podcasts to make healing content accessible to survivors who face financial and access barriers, plus strategies for creating a sustainable $10/month audio membership with her team.
Topics Covered
Repurposing existing PDF resources into audio lead magnetsCreating accessible mental health content for trauma survivorsBuilding a $10/month audio membership with team-generated contentUsing voice memos and async recording for content c...131: Coaching Dr. Taryn Fletcher on Creating a Private Podcast Lead Magnet for Educational Leaders
In this Episode
In this coaching episode, Lindsay and Nora work with Dr. Taryn Fletcher, founder and CEO of Truly POC, to refine her private podcast lead magnet strategy. Dr. Taryn helps educational leaders make protected pivots from institutional roles to entrepreneurship, and she's looking to optimize her private podcast to better serve this specific audience. Discover how to create sharp messaging that addresses identity shifts, validates career transition concerns, and builds a clear pathway from lead magnet to paid program.
Topics Covered
Sharpening messaging for educational leaders considering career transitionsThe importance o...130: From the Vault: The Audio-First Membership (A No-Screen, High-Engagement Model for 2025)
In this Episode
In this special "From the Vault" episode, Lindsay shares her presentation from the Memberships: What's Working Now Summit 2025. She reveals how membership site owners can solve the completion problem by switching from screen-based content to audio-first delivery. Discover why your members aren't finishing your content (hint: it's not a motivation problem, it's a format problem) and learn practical strategies to repurpose existing content into private podcasts that members can consume while living their lives.
Topics Covered
Introduction to audio-first membership models and private podcastingWhy traditional video-based memberships struggle with co...129: Coaching Micah Freeman on Building Authority with Public Podcasts and Private Audio Lead Magnets
In this coaching episode, Lindsay and Nora work with Micah Freeman, a therapist and educator launching a coaching business focused on nervous system regulation. Micah shares his journey from teaching to therapy to coaching, and his unique perspective as someone who transitioned later in life. The hosts help him strategize how to use his existing public podcast to build authority while creating private audio lead magnets to grow his email list and ultimately his group program. This episode offers valuable insights for anyone in the mental health or coaching space looking to balance giving away valuable content with building...
128: From the Vault: How Private Podcasts Work With (Not Against) Neurodivergent Brains
In this special "From the Vault" episode, Lindsay shares her powerful talk from the Neurodiverse Entrepreneur Summit about how private podcasts can transform learning for neurodivergent brains. She reveals the personal story behind Hello Audio's creation and breaks down the three major accessibility barriers that prevent course completion. This episode is essential listening for anyone creating online courses, memberships, or learning experiences who wants to serve their audience better while dramatically improving consumption rates.
Topics Covered
The personal story that inspired Hello Audio's creationWhy up to 72% of neurodivergent entrepreneurs struggle with traditional content consumptionThe t...127: Tori Sprankel's "Proof of Life" Private Podcast: How 5-Minute Guest Episodes Build Community and Generate Leads
In this case study episode, we explore how Tori Sprankel, founder of Eldest Daughter Studio, launched her private podcast "Proof of Life" in just one week during a challenging time in 2023. Discover how her simple format of 5-minute guest interviews creates genuine connections, grows her email list, and supports both her guests and listeners without any sales content. Learn why she chose private over public podcasting and how this approach aligns perfectly with her audience of busy mom entrepreneurs.
Topics Covered
The inspiration behind launching "Proof of Life" during a difficult periodWhy private podcasting m...126: Coaching Meghan Mann on Positioning an Audio Lead Magnet for Decision Clarity
In this coaching episode, Lindsay and Nora work with Meghan Mann, founder of Simple Shifts, to refine her private podcast strategy. Meghan serves people in transition who struggle with decision clarity and knowing what they truly want. The hosts help her pivot from a nurture-focused weekly podcast to creating a targeted lead magnet that speaks directly to her ideal client's known problems and drives conversions to her group coaching program.
Topics Covered
Distinguishing between nurture content and lead magnet contentUnderstanding customer language vs. coach language in marketingAlternative traffic strategies beyond social mediaPodcast guesting as a...125: How Steph Gaudreau Uses Private Podcasts to Coach Women Over 40 in Strength Training
In this episode, we explore how Steph Gaudreau, creator of Strong with Steph, has transformed her fitness coaching business using private podcasts. Discover how she moved beyond traditional PDFs to create engaging audio experiences that help women over 40 build sustainable strength training habits. Learn about her multi-feed strategy for course delivery, lead magnets, and live call recordings that keep clients connected and motivated.
Topics Covered
Transforming video library content into audio format for on-the-go consumptionCreating "Mental Gym" resources that address mindset and behavior changeUsing private podcasts as webinar alternatives for lead generationMulti-feed strategy...124: Nina Clapperton's SEO Teaches Audience-First Strategy Over Algorithm Gaming (Part 2)
In this teaching segment, Nina Clapperton breaks down her "audience-first, algorithm-second" SEO approach that has powered her consistent $600K years. She reveals why traditional SEO tactics like keyword density and skyscraper content are outdated, and shares her simple framework for creating content that actually converts. Nina also provides insider insights on how AI search is changing the game and why hyper-specific, zero-volume keywords are becoming more valuable than high-traffic generic terms.
Topics Covered
The SEO Sales Funnel: Moving people from "I didn't know this was a thing" to "take my money"Why 20 strategic...124: How Nina Clapperton Transforms SEO Content into Multiple Revenue Streams with Private Podcasts
In this episode, we explore how Nina Clapperton, founder and CEO of SheKnowsSEO.co, has built a half-million-dollar solopreneur business using private podcasts as an accessibility tool and revenue driver. Discover how she transformed her existing content into multiple private podcast feeds, achieved 2.7x higher completion rates, and created a sustainable business model that allows her to work fewer hours while maintaining consistent income. Nina shares her journey from law firm employee to successful entrepreneur, revealing how she accidentally discovered the power of private podcasting and turned it into a cornerstone of her business strategy.
123: Coaching Amanda Chils on Selling Trauma Support Programs to Corporate vs. Direct-to-Consumer
In this coaching episode, Lindsay and Nora work with Amanda Chils, a trauma therapist who created "Exhale and Release," a private podcast program specifically designed for first responders dealing with complex trauma. Amanda faces a critical decision: should she sell directly to individual first responders or pursue corporate contracts with Employee Assistance Programs (EAPs) that could reach hundreds of thousands of people? Discover the stark differences between B2B and B2C messaging, the corporate compliance challenges that can reshape your entire offer, and why sometimes the most impactful solution isn't always the most scalable one.
122: Coaching Dr. Javier Carlin on Creating A Daily Sales Ritual with Private Podcasts
In this coaching episode, we work with Dr. Javier Carlin, founder of the Hidden Revenue Company and creator of the Sales Breakthrough System. Discover how Javier transitioned from physical therapy to helping sales professionals overcome the 95% of mental blocks that hold them back from peak performance. We explore his unique approach to creating a private podcast that serves as a daily ritual system, complete with morning routines, evening resets, and mindset priming techniques designed to help salespeople achieve consistent results.
Topics Covered
Transitioning from free to paid private podcast strategiesCreating daily ritual content...121: Coaching Cepee Tabibian on Optimizing Membership with a Private Podcast
In this coaching episode, Lindsay works with Cepee Tabibian, founder of She Hit Refresh, to optimize her private podcast strategy for her membership community. Cepee helps women over 30 move abroad, particularly American women relocating to Europe. Discover practical strategies for improving membership engagement, creating compelling audio lead magnets, and using private podcasts to reduce churn while building stronger connections with busy, mobile audiences.
Topics Covered
Current private podcast implementation for membership replaysStrategies to increase subscription rates and engagementEmail deliverability solutions and reminder sequencesCreating audio companions for existing PDF lead magnetsDeveloping an "Ultimate Guide"...120: Best of LYPP 2025: How Erin Kelly’s Async Audio Summits drive Subscribers, Sales, and Strategic Partnerships
In this case study episode, we explore Erin Kelly's approach to audio summits that completely flips the traditional summit model. As CEO and co-founder of MemberVault, Erin shares how she's run three different types of audio summits using Hello Audio, each designed to maximize results while keeping her calendar completely clear. Discover how asynchronous audio summits can drive significant list growth, revenue, and strategic partnerships while being easier for both hosts and speakers to manage.
Topics Covered
Three different audio summit formats and their unique benefitsAsynchronous speaker management using MemberVault and Hello AudioThe sweet s...