Mess to Mission

Most entrepreneurs are stuck spending hours on manual client follow-ups and clunky onboarding, unknowingly sabotaging their growth. What if your backend workflows could serve you like a skincare routine—layered, intentional, and effortless?

Lindsey Paulson reveals how to transform your chaotic business processes into a glowing, automated system that works while you sleep, spend time with family, or even vacation.In this episode, Lindsey breaks down your business’s backend into four powerful skincare-inspired steps—cleansing, toning, moisturizing, and SPF—that will elevate your client experience and free up hours each week. You'll discover how to streamline inquirie...

In this episode, Linds Paulson shares practical strategies for small business owners to create effective SOPs, streamline processes, and prepare for hiring. Learn how to document workflows, set clear expectations, and leverage tools to scale your business efficiently.

Key Topics

Importance of SOPs for business growth

Steps to document business processes

Tools and platforms for SOP creation

How to onboard and train new team members

Strategies to reduce overwhelm and increase efficiency

Chapters

00:00 A New Era of Teaching and Business Insights<...

Justin Goodman serves as Managing Director and co-founder of Project 55, a non-profit focused on transforming mental health outcomes in the workplace. A published author, Justin has written Agency Amplified, The Insurance Talent Magnet, and Retain: The Future of Learning in a Distracted World. Driven by a belief that the organization's greatest asset is its people, Justin is dedicated to raising the standard for how the company develops, supports, retains and empowers it's talent.

More information on the free Mental Health First Responder's Training Program can be found at www.project55.org

Sarah Trop is an award-winning interior designer, lifestyle blogger, and founder of FunCycled, a design-forward company rooted in sustainability, creativity, and faith. With a love for repurposing and a passion for transforming old homes into peaceful sanctuaries, Sarah has spent over 13 years creating dignified, high-impact spaces across the country—including an 1802 farmhouse and a 1895 flipped historic trolley house.

Her work and voice have been celebrated across media and design circles, from winning HGTV’s Flea Market Flip to appearances on the Rachael Ray Show, winning BYUtv’s Survivalist, and features in House Beautiful, Country Living, Life at Home M...

Kaiia McCurry is a former teacher and reading specialist and the founder of Our Little Peas. She leads The Learning Pod, a virtual parent community offering monthly, play-based themed activities that support whole-child learning and help parents enjoy teaching their preschoolers through play.

Link to join The Learning Pod:

https://thelearningpod.myflodesk.com/learningpod

Freebie for Mess to Mission Listeners:

https://thelearningpod.myflodesk.com/forest

Website:

www.ourlittlepeas.com

Instagram:

@ourlittlepeas

Dr. Kieva is a behavior scientist turned sales psychology strategist who helps entrepreneurs sell without the sleaze. With a PhD in Applied Behavior Analysis from Columbia University in New York City, she translates complex behavioral science into simple, psych-infused sales strategies that actually work. She’s known for her anti-bro energy approach—teaching sellers how to create trust, activate buyer behavior, and build brands that last. Dr. Kieva has multiple publications in peer-reviewed journals, and her work helps business owners make more money while feeling good about how they sell.

The path to your most aligned business isn’...

After losing wife in 2019 to colorectal cancer, Alex Baker has taken to fight back against cancer. Using his equal hatred of ketchup and cancer, he has started a movement in the running community. As a 5x charity marathoner who has raised more than $42,000 for cancer research, he has now founded his own nonprofit, Ketchup to Cancer. In it, Alex aims to catch up to cancer by supporting charity runners who are raising money to fund cancer research.

To learn more about Alex and his journey, visit http://KetchupToCancer.com or http://instagram.com/ketchuptocancer.

Donate...

Michelle DeNio is a Business Growth Strategist and host of The Real Truth about Business podcast. With over 15 years of experience across business development, accounting, operations, sales, and leadership, she helps entrepreneurs scale sustainably through her signature Focused Visionary Accelerator framework. Michelle is known for cutting through the noise with customized, data-driven strategies that simplify growth, increase profits, and free business owners to build the life they truly want.

https://www.threads.net/@michelledenioconsulting

https://michelledenioconsulting.com/sunday-morning-brew/

michelle@michelledenio.com

www.michelledenioconsulting.com/podcast

This conversation delves into Laura's journey as a mother navigating the complex medical challenges faced by her daughter, LewLew. From the early struggles with her son Hayden's health issues to the mysterious illness that struck Lewlew, Laura shares her experiences of advocacy, the search for answers, and the importance of community support. The discussion highlights the emotional toll of medical challenges, the fight for proper diagnosis, and the empowerment that comes from sharing stories and building connections with others facing similar struggles. Laura also discusses her upcoming book, which aims to inspire and empower other mothers dealing with health...

Jen Anderson is a multiple six-figure business owner who went from broke to a six-figure month, multiple five figure launches, and then chose to walk away from her business entirely.

After taking a seven-month hiatus from her business and social medias, where she navigated a profound season of healing and soul-searching, Jen returned with a radically different approach to wealth and success.

She now helps women entrepreneurs come back to their deepest truths…her work is rooted in intuition, alignment, and self-trust rather than hustle, strategy & algorithms.

Jen is a mom of three, a...

In this episode, Lindsey Paulson interviews Shannon Roberson, a former 911 dispatcher who shares her journey from a high-stress job to finding her passion in youth development. Shannon discusses the mental health challenges faced by emergency service workers, the importance of creating safe spaces for youth, and her work with Rebirth Enterprise, which focuses on teaching emotional intelligence and providing support for teenagers. The conversation highlights the need for community involvement and the impact of social media on today's youth.

https://www.rebirthenterprise.org/team-4

Facebook - https://www.facebook.com/rebirthenterprise

Instagram...

Formerly a sales marketing director of an INC 500 company, Lindsey Wagnon launched Lindsey Wagnon Marketing in 2019 to focus on serving women-owned small businesses through full-service partnerships and her signature turnkey marketing system setup. Strategic, affordable and organic sales marketing alongside heavy automation are pillars of Lindsey's marketing approach. The Savvy Startup Marketer podcast and coaching are an offshoot of the agency, designed to support women with practical, shoestring budget sales marketing coaching to help them launch and scale affordably.

website: https://lindseywagnon.com

In this engaging conversation, Lindsey Paulson and J.D. explore the art of storytelling through podcasting, emphasizing the importance of genuine connections, vulnerability, and the impact of family experiences on narratives. They discuss the evolution of J.D.'s multiple podcasts, the challenges faced in the podcasting world, and the significance of authenticity in conversations. The dialogue highlights how storytelling can bridge gaps between individuals and foster deeper understanding, ultimately celebrating the power of sharing personal stories.

Follow along with The Table is Yours: https://thetableisyours.substack.com

Angela has beginnings in business and accounting and is a self-taught podcaster. She has a wealth of experiences and hopes her stumbles, missteps, victories, and humor can guide others trying to navigate their own beautiful stories. She started her entrepreneur journey in December 2024 and never looked back. She is a grief doula and coach and wants to empower everyone to tell their story because it just might save someone's life.

Website: dunnthatpodcast.com

Instagram: https://www.instagram.com/dunnthatpodcast/

Kimberly Green-Warren is a training consultant, facilitator, and calligrapher who believes creativity and strategy can (and should) coexist. She partners with public health and healthcare organizations to design and facilitate learning experiences that stick, and also creates beautifully designed creative wellness experiences that invite people to slow down, reflect, and reconnect with themselves through curated calligraphy boxes, guided calligraphy workshops, and custom projects. Outside of work, she enjoys practicing calligraphy, diving into the latest nonfiction reads, watching reality tv, and chasing after her toddler.

Her freebie can be accessed at: https://www.letteredbylola.com/freebie

Sarah Quinn helps exhausted entrepreneurs shift from forcing success to magnetizing it. Through the Alpha Legacy Method™, she teaches women to master the energy of leadership so clients and money flow through alignment, not exhaustion. Her clients transform from working harder for less to leading from magnetic sovereignty.

In this episode, Sarah Quinn shares her inspiring journey as an entrepreneur, discussing the challenges she faced as a young mother and the lessons learned along the way. She emphasizes the importance of energy in business, authenticity in social media, and the need for intentional living. Sarah also highlights th...

Taylor Lechner MFN, RD, LD is a Registered Dietitian and founder of Nourished by Taylor, a nutrition practice dedicated to helping women take control of their hormones naturally.

She specializes in guiding women through a smooth transition off birth control while preventing common post-pill/IUD symptoms like acne, mood swings, and missing or painful periods. Using a functional, root-cause approach, Taylor helps women restore balance to their hormones, clear their skin, and achieve symptom-free cycles—without relying on bandaid medications.

Her mission is to ensure women no longer feel dismissed by conventional medicine and instead ha...

In this episode, Lindsey Paulson shares practical tips for saving money in 2026, focusing on various aspects of family and business life. She discusses maximizing phone plans, utilizing credit card rewards, and exploring fitness and wellness savings. Lindsey also highlights grocery delivery hacks, leveraging Amazon services, and banking strategies to enhance savings. The conversation emphasizes the importance of auditing subscriptions and being creative in finding ways to save money, ultimately promoting a frugal lifestyle.

The BEST HYSA: https://ally.com/referral?code=8N4G5X5N8M

Melissa Wilkinson is the founder of Anchored with Purpose, a faith-centered brand and podcast designed to help Catholic women reconnect with their faith, find inner peace, and pursue their God-given dreams. She is also the author of the Anchored with Purpose Faith Journal, which helps women start their day with purpose and intention.

As a wife, mother, speaker, podcaster, author, and certified life coach, Melissa brings a compassionate, relatable approach to empowering women to overcome life's chaos, find their purpose, and live with intention. Through her podcast, speaking engagements, and coaching, she inspires women to deepen their...

Darya Maeki is a Clarity & Goal-Setting Coach who transforms overwhelm into aligned momentum. Blending design thinking with mindset work, her North Method guides clients to name core values, set goals that fit real life, and build rhythms that last. She hosts the Tea Talk with Darya podcast and teaches life by design—not by default.

Free Resources for Listeners:

• Core Values Self-Audit: https://daryamaeki.com/core-values-audit

Referenced Frameworks / Try-It-Today Mini Exercise:

• The North Method: values → goals → weekly rhythms

• 3-step Values Filter: (1) Name your decision, (2) Pick top 3 values, (3) Ask “Does this choice honor or drain each value?” → choose the most aligned option.

Connect with Darya:

In this conversation, Michael Nielsen discusses the daunting statistics surrounding podcasting, highlighting that a staggering 90% of podcasters do not make it past their third episode. He emphasizes the rarity of podcasters who produce a significant number of episodes, illustrating the challenges faced in the industry.

A Message from Michael: 

"In 2021, I launched my first podcast.

That experience opened my eyes to the ins and outs of the podcasting world.

From recording my first episode to editing late into the night, I’ve lived through the challenges that come with starting and growing a podcast. That’s what inspired me to create Nielsen Audio Solutions—because I know...

Dive with me into making sure that we are SET to go for business in 2026!

Learn about the top 10 things I'm doing to help relieve overstimulation in my business, get a little more organized, and work smarter--not harder.

Download the checklist here:

https://lindspaulson.myflodesk.com/2025checklist

John Jennings has a passion for helping entrepreneurs, business owners and executives unlock their full potential and experience the joy and personal fulfillment of leading exceptional organizations. He has a proven track record of driving positive change in organizations of all sizes. He is seen as a “turn-around guy”, who credits his success to a strategic mindset and a positive attitude.

John has over two decades of IT leadership at LG&E and Yum! Brands. He has also served in leadership roles with other companies including a mid-size federal contractor and a healthcare tech startup.

John...

Cassie Groeschl, a dietitian and mom of three, is the founder of Wellness That Fits where she helps high-achieving moms optimize their brain health and overcome burnout with holistic nutrition, meal prep strategies, and wellness routines, so they can be energized and focused at work and more present at home.

As a lifelong high achiever, she has balanced multiple roles--corporate dietitian, healthcare sales consultant, university professor, nursing home consultant, and now entrepreneur. It is her mission to inspire and lead women toward better health and wellness so that they have the energy and confidence to serve others...

Alicia Croci is a Business and Mindset Coach for moms who are ready to build six-figure businesses that actually support motherhood. After leaving her corporate 9–5 just one year into entrepreneurship, Alicia learned firsthand that building a business while raising a family isn’t a straight line — it’s a journey of messy action, pivots, and a lot of personal growth.

Four years into her business journey, after her son was born, she had to rebuild her business from the ground up — finding creative ways to make it work while being present as a mom, without losing herself or her inc...

A Note from the Author:

I’m Kendall Concini-Moore — a children’s author, mental health advocate, and the heart behind Mom’s Cloud at the Beach: Shining Light on Big Feelings. My work grew out of my own journey through motherhood and mental health — learning, sometimes the hard way, that emotions don’t need fixing, they need space to be felt.

Writing became my way of turning the mess into meaning. Mom’s Cloud at the Beach helps families talk about parental depression and emotional awareness through story — giving kids language for feelings and reminding adults that it’s...

Shannon Lenz is a former scientist and project manager who transitioned from a demanding 9-to-5 into entrepreneurship after navigating the realities of living and working with chronic illness. Today, she blends her background in epidemiology and operations to help women-led businesses streamline their systems, save time, and grow without burnout.

She now runs her boutique online business management company, Cat and a Teacup, LLC. Her signature approach, Business Epidemiology™, brings the rigor of scientific thinking into the entrepreneurial world, helping founders diagnose and solve operational “infection zones” before they spread.

Website: www.catandateacup.com

IG: I...

In this engaging conversation, Linds Paulson and Julie Sedler explore various aspects of parenting, including managing decision fatigue, establishing recovery days for stress reduction, and organizing school and extracurricular activities. They share personal anecdotes and practical tips that resonate with many parents, emphasizing the importance of communication, self-care, and organization in family life.

In this episode, Linds Paulson and Julie Sedler discuss various strategies for optimizing workspaces and routines to enhance productivity and well-being. They explore the concept of a work uniform to reduce decision fatigue, the importance of flexibility in scheduling, and the benefits of establishing weekly rituals. The conversation also delves into leveraging AI tools for efficiency, batching content for creativity, and understanding how personal cycles can impact work performance. They emphasize the significance of recovery days and the need for play in adult life, ultimately encouraging listeners to find their unique rhythms and routines that support their productivity and...

In this episode, Lindsey and Julie discuss the multifaceted aspects of mom life, focusing on the importance of self-care, setting boundaries, and finding balance in daily routines. They share personal experiences with volunteering, fitness, and creating systems that work for their families. The conversation emphasizes the need for flexibility, independence in children, and the significance of catering to one's senses to enhance daily experiences. Ultimately, they highlight the importance of prioritizing oneself as a mother and finding joy in the everyday.

Takeaways:

In this episode, Lindsey Paulson and Julie Sedler discuss the challenges of managing family life while balancing responsibilities as mothers and business owners. They share their favorite systems and operations workflows that help streamline household tasks, including planning sessions, outsourcing chores, and utilizing technology for grocery shopping and meal prep. The conversation emphasizes the importance of modeling responsibilities for children and finding innovative solutions to make family life more manageable.

Takeaways:

Nikki Fain is a Simplification Project Manager and the founder of BlakeleeCo. She helps high-performing business owners stop drowning in to-dos and start moving projects forward with ease. Through strategic project management, streamlined systems, and done-with-you support, Nikki brings calm to the chaos so her clients can scale with confidence.

Connect with Nikki:

Website: www.blakeleeco.com

Instagram: https://tinyurl.com/5pfsft7y

LinkedIn: https://tinyurl.com/2r8vb72j

Free Resource:

Ready to simplify your systems? Snag Nikki’s Free System Audit Checklist and discover where yo...

Ashley Jefferson is the founder of Startup Baddie, where she works with founders and brands from a product, community, and content perspective. As a fractional product leader, Ashley makes sure you're building the right thing, for the right people, in the right way—and that it drives results (revenue, funding, customers). She draws on a decade of experience at JP Morgan, Prudential, and her work with early-stage founders and medium-sized companies to guide teams through strategy, launches, go-to-market execution, and critical business decisions.

She is also the creator of Founders, Funders, Fractionals (F3), a hub for the fu...

As the founder of Upwell Strategies, Caitlyn has devoted her career to empowering impact-driven CEOs to scale their businesses with efficiency and heart. With a vision to transform how leaders engage with their team, she founded Upwell Strategies to serve as a strategic partner to leaders who are aiming for sustainable growth in their businesses. Through developing systems tailored to each unique business' needs & goals, Upwell Strategies has helped numerous entrepreneurs align their business operations with their overarching vision & goals. Learn more about Upwell Strategies at https://upwellstrategies.com/ and connect with Caitlyn on LinkedIn https://www.linkedin.com...

Christi Johnson is a business strategist and the founder of The Dream Biz® Lab, where she helps creative and neurodivergent entrepreneurs build joy-driven businesses that work with their brains, not against them. With a background in photography and operations, Christi combines heart and strategy to help her clients grow profitable businesses without burning out. When she’s not working with clients, you’ll find her playing the piano, hanging out with her 25 nieces and nephews, or recording episodes for The Dream Biz® Podcast.

Website - https://christijohnsoncreative.com

Social Media - https://instagram.com/ch...

In this episode, Linds Paulson discusses her journey of pivoting her business towards social media marketing and shares her two favorite tools: Riverside and Get Rella. She emphasizes the importance of using technology to streamline content creation and marketing processes, especially for business owners with ADHD. Lindsey provides insights into how these tools can save time, enhance productivity, and improve content quality, ultimately encouraging listeners to embrace automation and AI in their marketing strategies.

Chapters

00:00 Introduction to Business Pivoting

02:44 Exploring Riverside: A Game-Changer for Content Creation

09:25 Get Rella: Streamlining Social Media...

Alison Réaume is a systems strategist and yoga teacher trainer who helps over-capable humans build businesses that actually support their nervous systems, not stretch them thin. Her framework, The Nervous System of Your Business, blends soulful structure, trauma-informed systems, and real-life rhythm to help leaders create more space, clarity, and sustainability.

Whether she’s helping a CEO organize their operations or guiding a yoga teacher to build aligned offers, her work is rooted in one truth: your systems should hold you, not overwhelm you.

🌐 Website: alisonreaume.com

📷 Instagram: @alisonreaume

Emilee is a hockey-loving, Christian mom of 3 kids under the age of 5. She owns an email tech and automations business that helps "Cozy" coaches and service providers create email tech that allows subscribers to be welcomed, nurtured, and converted while you enjoy coffee with a friend, the park with your kids, or binging the latest drama series.

https://belopez.my.canva.site/the-digital-couch

https://organization-by-emilee.kit.com/b53a7a2cd8

Becca is a therapist, coach, and founder of Forward Healing Therapy & After Therapy™.

She helps purpose-driven people—often therapists and helpers—move beyond survival and into lives that feel aligned, sustainable, and fully their own. Rooted in her own experience of trauma, misdiagnosis, and feeling "fixed" too soon, Becca created the Forward Model of Change™ to support healing that lasts. Her work is grounded in compassion, clarity, and the belief that there’s so much more life on the other side of therapy.

Becca is here to guide people who are ready to evolve, live in their v...

Morgan Calhoun is the visionary, heart, and hustle behind Sweet Texas Treasures Boutique, a one-of-a-kind retail destination located in Lake Conroe, Texas. A proud Texan, Morgan built her boutique not just on a love of fashion—but as a beacon of strength, healing, and creativity after overcoming personal trauma.

Morgan’s journey began with a degree in Fashion Merchandising, followed by a successful career as a Visual Manager for Dillard’s, where she honed her eye for styling, branding, and the art of customer experience. She later poured her skills into education, serving as a high school fashio...