The Story Behind The Brand

40 Episodes
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By: Travis J. Brady

This podcast is for Next Gen Leaders who know the power of storytelling is the best way to become more influential in their brand messages in order to create more influence, income, & time freedom. This podcast is about sharing the real, raw, stories and mindsets of some of the top brand influencers on a journey behind the curtains to hear about the stories they share and why they share them.

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72 The Story Behind Two Legends of Transformation w/ Michael Bernoff & Dan Clark
Last Tuesday at 11:37 PM

What happens when two industry giants who have spent decades mastering influence, communication, leadership, and human potential sit down in the same room?

Host Travis Brady pulls back the curtain with Michael Bernoff, author of Average Sucks, and Dan Clark, recognized as one of the Top 10 Motivational Speakers in the World, to discover the real stories behind the brands they've built. This episode dives into the defining moments, lessons, struggles, and philosophies that shaped their journeys—and what separates simply achieving success from creating lasting impact.

Tune in to The Story Behind the Brand and disc...


71 The Story Behind Writing A Book w/ Keira Brinton
06/17/2026

Some stories don't just build brands — they become movements.

In this episode of The Story Behind the Brand, Travis Brady sits down with Keira Brinton, media entrepreneur, technology founder, publisher, book activator, television producer, and host dedicated to helping visionary leaders turn their wisdom into lasting impact. Pulling back the curtain on Keira's journey from single mother of five to building a multi-million-dollar company in three years, this episode dives into the real story behind her brand evolution, spiritual depth, strategic execution, defining struggles, and breakthrough moments. From idea to impact, you'll discover how Keira helps leaders re...


70 The Story Behind Woo-Woo w/ Zineea Khan
05/27/2026

Healing starts deeper than the surface — it starts with the body, the mind, and the wisdom we've forgotten how to access.

In this episode of The Story Behind the Brand, host Travis Brady sits down with Zineea Khan, founder and creator of The Diamond Way, a multidimensional healing approach that blends ancient wisdom, cellular biology, neuroscience, and modern science. Pulling back the curtain on her journey, this conversation dives into Zineea's brand evolution, her feminine power, her healing work, and the defining moments that shaped the mission behind Diamond Way. Discover the real story behind a woman he...


69 The Story Behind Leading Teams W/ Lance Tanaka
05/05/2026

Pulling back the curtain on what it really takes to lead at the highest level—this episode features global powerhouse Lance Tanaka. Hosted by Travis Brady, we dive into Lance's journey as an executive leader with Pepsi and Nike, a seasoned executive coach of 24+ years, board member, and author who has influenced Fortune 100 leaders across the world. This episode dives into how he built his global impact, the defining moments that shaped his leadership philosophy, and what it truly means to elevate influence from idea to impact. Discover the real story behind his evolution, the lessons learned from the to...


68 The Story Behind Being Great at Networking W/ Shawn Finnegan
04/27/2026

Master networking isn't luck—it's leverage. On this episode of The Story Behind the Brand, host Travis Brady sits down with Shawn Finnegan, an investor with Tax Hive and partner of Kevin O'Leary, to break down what it really takes to become a master connector in business.

Pulling back the curtain on high-value relationships, this episode dives into why scaling your network can be the fastest path to scaling your income, influence, and opportunities. From idea to impact, Shawn shares the mindset behind attracting powerful partnerships, creating win-win connections, and building a brand through relationships that matter.

...


67 The Story Behind Escaping Identity Prison w/ Damon Nichols
01/05/2026

Pulling back the curtain on what it really takes to build wealth by doing things differently.
In this episode, host Travis Brady sits down with Damon Nichols—speaker, real estate entrepreneur, transformational leader, and the creator of the Misfit Millionaire—a man known for turning unconventional paths into powerful results.
This episode dives into Damon's journey, the evolution of his brand, the struggles that shaped him, and the defining moments that forced him to bet on himself.
Discover the real story behind the Misfit Millionaire and tune in to see how Damon went from idea to impa...


66 The Story Behind Veterans Coming Out Of The Service w/ Jarvis Whiterspoon
12/09/2025

He's building a movement for veterans in business.

Jarvis Witherspoon is a veteran entrepreneur, investor, Arizona Realtor and founder of the Arizona Veterans Brotherhood. In this episode, host Travis Brady uncovers Jarvis's journey from military structure to business leadership, how he's building a powerful network for veterans, and the real struggles and breakthroughs that shaped his brand along the way.

Tune in to hear how Jarvis is creating opportunity, community, and impact — and get inspired to build something bigger than business.

 

Click the link to join the next brotherhood event in Ari...


65 The Story Behind The San Diego Brotherhood w/ Colin Martin
11/25/2025

A movement is rising in Southern California—and this episode pulls back the curtain on the brotherhood driving it. Host Travis Brady sits down with Colin Martin, aka Colin The Bank—financial consultant, entrepreneur, and co-founder of the new San Diego Brotherhood. This episode dives into how the Brotherhood began, the momentum behind its expansion, and Colin's personal journey from humble roots to helping build a powerful community of leaders. Discover the real story behind the mission, the growth, and the energy fueling this new era of brotherhood. Tune in and get inspired by what's unfolding in San Diego.

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64 The Story Behind Getting Speaking on Stages w/ Travis Brady
11/08/2025

What do you think about getting on more stages? How long have you been feeling that pull in your heart—and that fire in your soul—to share your message with the world? 🎤 In this powerful episode of The Story Behind the Brand, host Travis Brady pulls back the curtain on what it truly takes to step onto more stages and get paid for your story, your message, and your influence. From breaking through fear to mastering presence and positioning, this episode dives into the mindset and strategy behind becoming a speaker who gets booked and gets paid. Tune in and...


63 The Story Behind Arizona's Top MMA Organization w/ Joel Lopez
10/25/2025

From the octagon to the boardroom, this episode packs a punch.

Joel Lopez, creator of RUF Nation—Arizona's premier MMA organization—shares his journey from fighter and founder to respected speaker, entrepreneur, and executive leadership consultant. The Story Behind the Brand host, Travis Brady, pulls back the curtain on Joel's evolution, exploring how he's fused performance psychology with business leadership to build champions inside and outside the cage. Tune in to discover the real story behind RUF Nation and get inspired to turn your own vision into a powerhouse brand.

Click the link to join the n...


62 The Story Behind Colin The Bank w/ Colin Martin
10/18/2025

Join Travis Brady as he pulls back the curtain on the entrepreneur-creator behind GW Funding Solutions, Colin Martin, who has spent eight years in the trenches helping commercial real-estate projects get the green light. In this episode, we dive into Colin's journey — from a finance background to founding his own firm, crafting his personal brand as "Colin the Bank," and the defining deal-moments that shaped his impact. Ready to discover the real story behind the brand of a deal-maker? Tune in and get inspired.

Click the link to join the next brotherhood event in Arizona. 

 

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61 The Story Behind Converting From Your Marketing To The Sells w/ Dominique Bradley
10/10/2025

Pulling back the curtain on one of the most dynamic minds in digital marketing — Dominique  Bradley, nown for transforming complex CRM automation into simple, scalable systems, he isn't just a tech guy — he's a full-stack brand strategist who connects the dots between your story, systems, and sales. In this episode, host Travis Brady dives into Dom's 4 stages between marketing and the sales process, revealing how brands can build automation that actually converts.

Tune in to The Story Behind the Brand to discover how strategy, creativity, and execution fuse to create marketing that moves people and profits.

Cli...


60 The Story Behind Creating The Right Partnerships in Real Estate w/ Patrick Franz
10/01/2025

From high-ticket sales to managing multi-million-dollar funds, Patrick Franz's journey is anything but ordinary.

Patrick is an investor, fund manager, and entrepreneur who's built his reputation on resilience, humility, and a relentless drive to redefine success. In this episode of The Story Behind the Brand, host Travis Brady pulls back the curtain on Patrick's early years in sales, the lessons learned from chasing the "traditional" path, and the pivotal shift that launched him into the world of investing and wealth creation.

Discover the real story behind what it takes to break free from expectations, embrace...


59 The Story Behind Getting Your Brand To The Public w/ Samara Beth
09/07/2025

From book publishing to building unforgettable brands, Samara Beth is on a mission to take entrepreneurs to the next level.

As the founder and CEO of Samara, Beth & Co. and co-founder of Poolside Press LLC, Beth is known for helping visionaries turn their stories into powerful brands through events, retreats, publications, and stages.

In this episode of The Story Behind the Brand, host Travis Brady pulls back the curtain on "The Story Behind Getting Your Brand to the Public." You'll hear Beth's journey of willpower, innovation, and community building, plus how she helps entrepreneurs position...


58 The Story Behind Why Brands Suck W/ Michael Bernoff
08/30/2025

What happens when you decide that average sucks? 

In this episode of The Story Behind the Brand, host Travis Brady sits down with transformational leader and best-selling author Michael Bernoff, the creator of Human Attraction Technology. Known for helping people break free from limiting patterns and tap into their true potential, Michael pulls back the curtain on the subliminal triggers shaping our performance in life and business.

From mastering the psychology of influence to building confidence that sticks, this conversation dives into what it really takes to rise above "average" and create extraordinary results.


57 The Story Behind Authentic Sales w/ Jana Niksa
08/22/2025

Ever wondered what 40,000 sales calls can teach you about success? Jana Niksa, The Conversion Queen, is a two-time bestselling author who's been shaping the sales world since 2001—and even earlier when she was knocking doors at just eight years old. In this episode of The Story Behind the Brand with Travis Brady, we pull back the curtain on her journey from selling candy bars to becoming the Queen of Authentic Sales, uncovering the struggles, wins, and defining moments that shaped her brand. Discover the real story behind Authentic Sells and how Jana built her reputation on truth, grit, and un...


56 The Story Behind What it means to actually Brand
08/16/2025

Branding has been branded—and it's time to break through the noise. In this solo episode, Travis Brady, the Brand Alchemist, pulls back the curtain on what it really means to build a brand that isn't fake, superficial, or watered down. From defining branding at its core to aligning your sales, marketing, and messaging into one powerful story, Travis challenges the misconceptions holding entrepreneurs back. This episode dives into why your beliefs shape your execution, why branding is in everything you do, and how to create a foundation that actually drives results. Tune in and discover the real story be...


55 The Story Behind Why Athletes Go Broke W/ Laura Lingner
07/11/2025

In this episode of The Story Behind the Brand, host Travis Brady pulls back the curtain on Laura Lingner, founder of Catalyst Performance Methods—a powerhouse financial consultant serving collegiate, professional, and retiring athletes. With 15 years of experience, Laura is not just managing money—she's building legacies.

This episode dives into her journey navigating the male-dominated world of sports finance, what drives her passion for athlete advocacy, and how she's helping clients create long-term financial foundations.

Tune in to discover the real story behind the woman transforming how athletes think about money—and get inspired to pla...


54 The Story Behind Creating Emotion in Marketing W/ Steve Reich
07/05/2025

In this episode of The Story Behind the Brand, Travis Brady sits down with Steve Reich—the youngest VP of a $2.5 billion grocery supplier with over 688 stores—who now runs a thriving creative agency with 25 employees. From launching a department boldly called Our Marketing Department to redefining how businesses connect with customers, Steve shares what it really takes to build lasting success through marketing.

This episode dives into the power of creative branding, the underestimated grind behind marketing mastery, and the story behind Steve's rise from corporate prodigy to entrepreneurial force.

Pull back the curtain on w...


53 The Story Behind Removing Bad Reviews on the Internet w/ Rajiv "The Assassin" Rajhav
06/21/2025

From bad reviews to global influence—this episode is next level.

In this power-packed conversation, Travis Brady sits down with Rajiv "The Assassin" Rajhav—reputation fixer, brand strategist, and global storyteller. Rajiv helps entrepreneurs erase online negativity and elevate their presence to stages as big as the United Nations—where he not only spoke but got hired by an entire country to solve the issue he presented.

This episode dives into how Rajiv built a brand that turns critics into clients and shadows into spotlights.

Discover the real story behind crafting worldwide influence—and lear...


52 The Story Behind the Greatest Dog in the World
06/13/2025

This is the story behind the greatest dog in the world—and the man he helped shape.
Host Travis opens his heart in this raw, deeply personal episode, paying tribute to Max, his beloved white lab who recently passed. 

Finding healing and purpose through Max's unwavering love,  Travis pulls back the curtain on the journey that defined his brand, inspired his mission, and shaped his identity as a father, entrepreneur, and storyteller.

This episode dives into the laughter, heartbreak, lessons, and legacy of a bond that was truly one-of-a-kind. 

Tune in and disco...


51 - The Story Behind Building Communities W/ Scott "Red Suit" Orison
05/30/2025

Meet Red Suit Realtor—a driven entrepreneur, luxury agent, and creator known for turning high-end dreams into stunning realities. This episode dives into his brand journey, from the power of authentic marketing to his signature red suit that's become a symbol of his dynamic approach. Pulling back the curtain on his challenges, breakthroughs, and what it really takes to stand out in a competitive market, you'll get an inside look at how he's making waves and inspiring clients. Tune in and get inspired by the hustle and heart behind the Red Suit brand!

 

Click the lin...


50 The Story Behind Mcing W/ Elec Simon
04/25/2025

From the electrifying rhythms of Broadway's STOMP to energizing arenas with the Cleveland Cavaliers, Elec Simon's journey is a testament to passion and perseverance. Hailing from Steubenville, Ohio, Elec transformed early challenges into a dynamic career as a percussion entertainer, motivational speaker, and event MC. In this episode, we delve into his inspiring path—exploring how he uses music and movement to uplift communities, combat bullying, and inspire authenticity. Discover how Elec's unique blend of talent and heart is making a global impact.

 

Click the link to join the next brotherhood event in Arizona. 

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49 The story behind true wellness W/ Alvin Harbour
04/11/2025

In this episode, Alvin Harbour shares how his journey in biochemistry, fitness, and holistic health led him to create IVOLV SuperHuman Wellness. He breaks down what true wellness really means, how light frequency plays a role in healing, and why your body already has the answers—it just needs the right tools to unlock them.

 

Click the link to join the next brotherhood event in Arizona. 

 

https://arizonabrotherhood.com/bhmastermind

 

One of the best ways to grow your brand and business is through speaking! We have speaking partne...


48 The Story Behind Enduring The Competition W/ Larry Smith
04/04/2025

Larry Smith is a high-performance fitness coach and entrepreneur who turned pain into purpose. As the founder of Larry Smith Fitness, he's helped hundreds of men break through mental and physical limits—reclaiming strength, discipline, and confidence along the way. But Larry's journey wasn't always shredded abs and success stories. He built his brand from the bottom, fighting through setbacks, doubt, and a vision no one else could see but him.

On this episode of Story Behind the Brand, Larry opens up about how fitness became his foundation, how branding yourself starts with owning your story, and wh...


47 The Story Behind Being Real w/ Hannah Hammond
03/28/2025

Welcome to The Story Behind Being Real with special guest Hannah Hammond — real estate expert, funding strategist, and host of The Hannah Hammond Show. In this episode, we peel back the layers and dive into what it truly means to be real in business, branding, and life. Hannah shares her journey of building trust in a noisy world, how she helps clients secure funding, and why authenticity is her superpower. Whether you're in real estate or just trying to keep it real in your industry, this conversation will challenge you to own your story and lead with purpose. Get re...


46 The Story Behind Brotherhood w/ Dominique Bradley
03/01/2025

On this episode, Travis welcomes his friend, brother, and business partner, Dominique Bradley—a leading expert in Technology and AI. Together, they dive deep into the power of brotherhood in today's entrepreneurial world. From the story behind their own bond to the impact of strong relationships in business, this conversation is all about building connections that elevate success. Don't miss this insightful episode packed with wisdom, brotherhood, and game-changing strategies for entrepreneurs!

 

Click the link to join the next brotherhood event in Arizona. 

 

https://arizonabrotherhood.com/bhmastermind

 

One of...


45 The Story Behind A Entrepreneur Dad w/ David Shay
02/11/2025

Today on the podcast Travis features David Shay who has a business in the Inc 5000 of fastest growing companies in the USA. He is a speaker, coach, & hosts a group called, "Inland Entrepreneurs" and he shares his journey of being a husband and father as an entrepreneur along with the ups, downs, twists and turns to be a great dad while having a successful business.

One of the best ways to grow your brand and business is through speaking! We have speaking partnerships available for those who are serious about their brand and want to grow their...


44 The Scary Story of Modern Day Cyber Security w/ Dr. Eric Cole
01/31/2025

Dr. Eric Cole is a Cyber Security expert who has spoken all over the US talking about the scary statistics of security breaches in your online environment. He shares tips, strategies, and tactics to not be a victim and what to do if something ever happens. Also he shares the new age strategies that their using to take your money. 

 

One of the best ways to grow your brand and business is through speaking! We have speaking partnerships available for those who are serious about their brand and want to grow their business.

To...


43 Being Relentless w/Jordan Jones
01/24/2025

On today's podcast we feature Jordan Jones a Brand Influencer who has built multiple successful brands on social media. She shares the story behind blowing up her brand and the pressures that women face with putting themselves out there on social media in today's world. 

 

Instagram: @relentlessangler 

 


42 - The Story Behind Jerry Springer
01/17/2025

This episode dives into the story behind how Jerry Springer got famous and the radical left turn they took to get their.

Again success leaves clues.

Come check learn how to blow up your brand in the year 2025.


41 Unlocking Storytelling Secrets from Soccer Fields to Fortune 500 Boardrooms w/Kirk Weisler
01/10/2025

In this captivating episode, we sit down with Kirk Weisler, a renowned corporate speaker who has mastered the art of building culture within Fortune 500 companies. Kirk shares an incredible story about how an ordinary experience coaching his kid's soccer team became a powerful narrative that not only resonated with global organizations but also inspired his book.

We're diving deep into storytelling secrets that make messages memorable and impactful. From turning everyday moments into teaching tools to crafting narratives that drive cultural transformation, this episode is packed with actionable insights for leaders, entrepreneurs, and anyone looking to sharpen...


40 The Relationship Factor w/Brian Kent
12/21/2024

Brian Kent is a Strategic Advisor, International Business Consultant, Speaker and has contracted over 2 Billion of government contracts in his career. In this episode he talks about the most important factor of the business, "The R Factor" or in other words the Relationship Factor

 


39 How To Create Wicked Awesome Events
12/16/2024

Every brand leader has his own community, tribe or event.

What's yours? How do you create WICKED AWESOME EVENTS?

Dave Waltzer joins Travis Brady and shares his journey in creating live events and the story behind why most people don't and how it hurts them in business.

 


38 It's Ok To Be A Hot Mess w/Kassie Kennaugh
11/25/2024

Local Arizona BadAss Business Babe, Kassie Kennaugh shares her journey in overcoming perfection and the secret to confidence through owning all your flaws even though you feel like a hot mess.


37 The World War Against Men & Brand Journey featuring Elliott Hulse
11/16/2024

The famous Youtube start shares his journey being bold on youtube for the last decade and his journey as a world wide brand. Elliott shares the new age of modern man and the problems we face today.


036 How Move The Earth With Your Message w/Coach C Super Bowl Champion
11/07/2024

 

 

Travis Brady invites Coach C. Super Bowl champion coach, on the podcast to talk about how to make your message literally move the earth as he shares his experience working as a coach with Pete Caroll at USC & Seattle Seahawks.

 

 

One of the best ways to grow your brand and business is through speaking! We have speaking partnerships available for those who are serious about their brand and want to grow their business.

 

To apply to speak at one of our 2025 events go to BeNextGen.com/S...


35 How to Host Bad Ass Events w/Keaton "The Muscle" Hoskins
10/19/2024

Keaton Hoskins is serial entrepreneur and hosts some of the coolest masterminds. In this episode, he shares his journey on hosting business events and his mindset behind not letting the haters get in your head.

 

One of the best ways to grow your brand and business is through speaking! We have speaking partnerships available for those who are serious about their brand and want to grow their business.

 

To apply to speak at one of our 2025 events go to BeNextGen.com/Speak 

 

Fill out an application & one of o...


34 Staying Humble Hungry In Your Quest For A Million Dollar Brand
10/03/2024


33 The Branding Alchemist
08/22/2024

From Branding Coach to Branding Mentor to Branding Alchemist. Travis Brady does a solo episode talking about the tranformation he has went through in his 20 year career as a coach... or is he?? 

 

Check out this episode on a whole new level of branding and leadership. 

 

Think you got what it takes to compete in speaking? We are looking for speakers for competitions coming up in 2024 and 2025. 

 

BrandXExpo.com/comp