Sustainable CEO Mom: Productivity, Automation, AI and Marketing Strategies for Female Entrepreneurs + Service Providers (Formerly Moms Make Money Podcast)
Are you a mom who is looking to build a profitable service- based business in part time hours? Then you've come to the right place. Many moms feel like we need to sacrifice our careers for our children but I wholeheartedly believe that we can have a thriving business and family at the same time. In this podcast, we’re going to be diving into the ins and outs of running a business as a mom in part time hours including how to get visible without relying on social media, how to generate consistent leads in your service-based business, how to u...
145. You Don't Have a Discipline Problem. You Have a Design Problem.
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Sunday night you planned the perfect week: color-coded, time-blocked, workout and all. By Tuesday at 10 AM it was gone, and by Wednesday you were asking yourself what’s wrong with you. Friend, nothing is wrong with you. That plan was built for a woman with no kids, no interruptions, and unlimited brain space, and she doesn’t exist. In this episode, I’m breaking down why willpower is a battery that runs out (usually by 9 AM, after about 400 mom decisions) and why a plan that only works on your best day is really just a...
144. The Year I Almost Quit
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There was a year I almost quit my business. Not the “rage clean the kitchen after a bad week” kind of quit. I mean actually applying for corporate jobs on Indeed. I was pregnant with my second baby, chasing a three-year-old, and staring at a client list with exactly two names on it. And the one thought on repeat in my head was, “Everyone else is thriving. It must be me.”
Spoiler: it wasn’t me, and if you’re in that season right now, it probably isn’t you either. In this episod...
143. How I Decide What Gets Cut From My Business Every Quarter
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Every quarter, I sit down with everything my business is doing (offers, content, systems, commitments) and ask one question: what needs to go? Not what should I add. What needs to go. Because businesses rarely fail from doing too little. They get bloated from doing too much, until your business turns into a museum of every decision you’ve ever made instead of a reflection of where you’re actually headed. In this quick episode, I’m walking you through the exact three questions I run everything through, and why Q4 is the most i...
142. The Real Reason Your To-Do List Never Gets Shorter
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How many things on your to-do list right now were also on it a month ago? If the honest answer is “more than a few,” this one’s for you. And no, it’s not because you’re bad at time management. In this episode, I’m breaking down the two sneaky habits that keep your list growing every single week, even when you’re only working 20 hours on a good week.
Spoiler: it’s not a time problem, it’s a filtering problem. You’re adding without subtracting, and you’re letting urgent task...
141. The Planning Mistake That's Costing You Your Q4
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It’s the second week of October and most business owners are mapping out Q4 like it’s a normal 13 weeks: same output goals, same launch cadence, same “I’ll just push through” energy they’ve had all year. Then Thanksgiving week hits, December disappears into school concerts and holiday shopping and suddenly you’re three weeks behind on a plan that was never realistic to begin with.
In this episode, I’m breaking down the one Q4 planning mistake that leaves so many moms totally depleted by the end of the year (and wh...
140. The Story You're Telling Yourself About Why You Can't Grow
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Quick game. How many of these have you said out loud, or thought quietly at 11 PM while scrolling a competitor's Instagram?
"I need more hours."
"I have to do everything myself."
"I'm not ready yet."
"Growth means sacrificing my family time."
If you went four for four, you're in very good company. These stories keep moms stuck because they sound like wisdom and responsibility. Today I'm calling out all four and giving you the reframe for each one.
You'll walk awa...
139. The Idea I Almost Talked Myself Out Of
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I almost didn't do it. In this quick, honest episode, I'm pulling back the curtain on the imposter syndrome that nearly stopped me from building the Moms Made for More Summit, my new event for moms who want more for themselves beyond motherhood. It's outside my usual lane, and that "who are you to do this?" voice showed up disguised as totally reasonable strategy. If you're sitting on an idea, offer, or pivot you keep talking yourself out of, this one's for you.
In this episode, you'll hear:
...138. The Holiday-Proof Business: 4 Systems to Set Up Before November
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Your business doesn't fall apart in December, it falls apart in October. You just don't feel it until you're answering client emails from your mother-in-law's kitchen while something burns in the oven. Every January we tell ourselves the same lie: "I just need to be more disciplined next year." Nope. You need to be less necessary.
In this episode, Jenny breaks down the four systems (not habits, not mindset shifts) to build before November so your business keeps breathing while you're not touching it:
The Revenue Runway <...137. Behind the Scenes: How I'm Planning My Own Q4 in 20 Hours a Week
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Most Q4 plans don't fail because you got lazy in November. They fail because the plan was mathematically impossible in October.
In this behind-the-scenes episode, I walk through my actual Q4 planning session, including the moment I realized I had mentally committed to 300 hours of plans with only 160 hours to spend. Instead of starting with goals, I started with my calendar and it changed everything I said yes to.
I break down the exact 4-step framework I used to build a Q4 plan I actually believe I will...
136. What 90 Days of Focus Actually Changes
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You didn't fail your last 90-day goal because you lack discipline. You failed it because you tried to be five kinds of ambitious at once and five priorities split across a 20-hour work week means each one gets about four hours. That's not a launch. That's not a nurture sequence. That's not anything.
In this episode, we break down why your quarterly plans keep falling apart and it's not a you problem. It's a design problem.
I walk through the real math on why concentrating your hours on one t...
135. The Q4 Trap: Why Most CEO Moms Lose the Last Quarter Before It Even Starts
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By the time you sit down on October 1st with your fresh planner and your very ambitious color-coded plan, Q4 is already over. Not literally — structurally. The moms who have a great fourth quarter didn't have more discipline than you. They made a handful of decisions in August and September that you're about to make in November, when it's far too late for those decisions to do anything.
This isn't a "get more disciplined for the last stretch" episode. It's a design problem, not a discipline problem and Jenny walks through th...
134. The 90-Minute Fall Planning Session Every CEO Mom Needs
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September is coming whether you're ready or not and right now you've got two options: let fall sneak up on you the same way summer did — good intentions, no real plan, a Notes app full of voice memos from July or spend 90 minutes getting crystal clear on what you actually want these next three months to look like.
90 minutes. That's one nap time. One school drop-off window. One Saturday morning before the house wakes up.
In this episode, I'm walking you through the exact structure of a fall re...
133. Your Business Doesn't Need a Reinvention—It Needs a Reset
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That itch to blow it all up and start over? It's not strategy. It's usually burnout, comparison, or a plateau in a really convincing costume.
Reinvention feels like freedom. In practice, it looks like months of research mode, rewriting your bio, questioning every decision you've ever made and coming out the other side with something suspiciously similar to what you already had. Meanwhile, you haven't made a dollar or shown up for your audience.
This week we're separating reinvention from a reset and why nine times out of ten...
132. Why You Feel Behind Every September (And How to Fix It)
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Feeling behind in September isn't a discipline problem. It's a structure problem and no amount of pretty planners or 5am routines is going to fix it.
Every fall, mom entrepreneurs hit the same wall: back-to-school chaos, brand-new schedules, emotionally wrecked kids at 3pm, and a business that never paused for summer. Then everyone around you starts talking fall launches and Q4 planning while you're still trying to remember what you were even working on in June.
Jenny unpacks why September hits mom entrepreneurs so hard (spoiler: it's not a...
131. The CEO Reset I Do Every August Before Fall Begins
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The moms who don't reset in August are the ones who hit October completely burnt out, wondering why their business is running them instead of the other way around.
I’m sharing the story of last year when I watched my son walk into kindergarten for the very first time and spent the whole moment mentally problem-solving business issues. I was there, but I wasn't really there. That day I made a promise: never again. And the CEO Reset was born.
In this episode, I’m walking you through the e...
130. The Difference Between Using AI and Building an AI-Supported Business
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There's a big difference between using AI and actually building an AI-supported business and most mom entrepreneurs are stuck on the wrong side of that line without even realizing it. In this episode, I'm breaking down the #1 mistake I see in my community (and lived myself): using AI as a task doer instead of a strategic partner. When you're working 20 hours a week, that distinction is everything.
I'm sharing exactly what changed for me when I stopped treating AI like a vending machine and started using it like a strategic coworker...
129. My AI-Powered Weekly CEO Workflow
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If you're still doing everything manually because it feels more "authentic," this episode is going to challenge that in the best way.
This week, Jenny is pulling back the curtain on her actual AI-powered weekly CEO workflow. Not a theoretical framework. Not a "here's what you should do" lecture. The real thing she uses every single week to run her business in about 20 hours, keep her content moving, and still have brain capacity left at the end of the day.
She's walking you through exactly how Claude shows up...
128. 5 Tasks Every Service Provider Should Stop Doing Manually
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You started your business to have more freedom so why does client onboarding, follow-up emails, and scheduling eat up the hours you actually have to work?
If you're running your business in 20 hours a week or less, you cannot afford to spend those hours on tasks a system could handle while you're making lunch. In this episode, I break down the five tasks service providers need to stop doing manually like, yesterday.
You'll learn:
Why automated client onboarding is the single fastest time-saver in your business...127. How I Use AI During Low-Capacity Seasons of Business
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Maycember is real, summer is coming, and your business doesn't care that your kids are home. So what do you actually do when life gets loud and you still have a business to run?
In this episode, I break down exactly how I use AI during low-capacity seasons — not to do more, but to protect her breathing room. Because there's a big difference between a slow season and a season where your personal life is simply fuller than normal, and the strategy for each one looks completely different.
Yo...
126. How to Get Booked on Podcasts as a Mom Entrepreneur (Without Cold Pitching or Chasing Big Shows) with Candace Dudley
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Getting booked on podcasts isn't about chasing big numbers — it's about getting strategic with who's in the room.
Candace Dudley, podcast guesting strategist, joins me on this episode to break down exactly how mom entrepreneurs can use podcast guesting as a legitimate visibility strategy that actually converts without the spam pitches, the follower obsession, or the "I'll start when I'm ready" trap.
In this episode, you'll learn:
Why your speaking topics are the foundation of everything (and why skipping this step is costing you aligned bookings)Th...125. The Real Reason Most Moms Don't Use AI Consistently
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You tried AI, you got excited and then you went back to doing everything yourself and honestly, same. But here's the thing: it's not because AI doesn't work. It's because you've been using it like a vending machine.
Every session starting from scratch. Zero context. A prompt in, an output out, and then you forget it exists for three weeks.
In this episode, I'm breaking down the one mindset shift that changes how AI actually works for you: treating Claude like a coworker instead of a vending machine. Because w...
124. Momentum Isn’t About Doing More — It’s About Not Starting Over
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Momentum isn't built during your highest-capacity seasons — it's built in the maintenance seasons. The ones where life is messy, your schedule is disrupted, and you keep moving anyway.
If you've ever found yourself going all-in on your business and then completely disappearing the second summer hits, this episode is for you.
I break down why the all-or-nothing business cycle is the real reason moms feel like they're constantly rebuilding from scratch and what to do instead. You'll learn the concept of Minimum Viable Visibility (MVV): the minimum amount of co...
123. The Mistake Most Moms Make When They Try to “Scale Back” for Summer
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Scaling back for the summer sounds healthy until you look up in September and realize you basically ghosted your business for three months. Been there. And the re-entry? Not cute.
In this episode, I'm breaking down the difference between strategically scaling back and accidentally sabotaging your momentum because those are not the same thing, even though a lot of moms treat them like they are.
I'm sharing my Summer Momentum System: the three-part framework I now use to stay visible, protect my income, and keep my nervous system calm...
122. What I’d Focus on If I Only Had 15 Hours a Week This Summer
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Summer has a way of making even the most organized business owner question everything.
The kids are home. Routines disappear overnight. Work hours shrink. And suddenly you're trying to fit a full-capacity business into a fraction of the time.
In this episode, I share exactly what I would focus on if I only had 15 hours a week to work this summer. Instead of chasing more growth, more content, and more hustle, I break down how to maintain momentum, protect revenue, and stay visible without burning yourself out.
...
121. Why Summer Plans Fail Without Structure (Even When You’re Motivated)
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Summer is supposed to feel flexible, fun, and freeing but for many mom entrepreneurs, it ends up feeling chaotic, overwhelming, and completely off the rails.
In this episode of Sustainable CEO Mom, Jenny is unpacking one of the biggest mistakes moms make heading into summer: confusing flexibility with having no structure at all. If you've ever entered summer with good intentions only to find yourself feeling behind, stressed, and questioning everything by July, this episode is for you.
Jenny shares why summer plans often fail, how weak systems get...
120. Building in the Margins: What It Actually Requires at a CEO Level
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Building your business in the margins of motherhood isn't a disadvantage but it does require a different level of leadership.
In this episode, we're unpacking why trying to force a full-time business strategy into part-time hours is one of the fastest paths to burnout and what it actually looks like to lead like a CEO when you're building your business during nap times, school drop-offs, and in the small pockets of time you have available.
If you've ever felt behind, overwhelmed, or like you're constantly trying to do more...
119. Why Summer Doesn’t Have to Mean a Revenue Dip
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Summer doesn’t have to mean slower sales, disappearing from your business, or rebuilding from scratch in September.
In this episode, I’m challenging one of the biggest assumptions mom entrepreneurs make this time of year: that summer automatically causes a revenue dip. Because the truth? Summer isn’t usually the problem. Lack of structure is.
I’m breaking down why so many businesses feel fragile when schedules shift and sharing exactly how to keep momentum going, maintain revenue, and simplify your business without working more hours.
If your...
118. Flexibility vs. Chaos: The Line Most Service-Based Moms Cross
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Flexibility is probably the reason you started your business in the first place…
But somewhere along the way, it stopped feeling freeing and started feeling overwhelming.
In this episode, we’re breaking down the real difference between flexibility and chaos and why so many service-based moms unintentionally cross that line without even realizing it.
Because here’s the truth:
It’s not that you need more discipline…
And it’s not that you need to try harder…
👉 You need structure.
Inside this episo...
117. You Don’t Need to Burn It Down — You Need to Stabilize It
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If you’ve ever looked at your business and thought…
“Maybe I just need to start over…”
New offer. New niche. New strategy. Burn it all down and rebuild from scratch.
This episode is your reminder:
👉 You don’t need to burn your business down.
👉 You just need to stabilize it.
Because most of the time, your business isn’t broken…
It’s just unsupported.
Inside this episode, we’re diving into:
Why the urge to “start over” actually shows up (and what it r...116. How to Use AI in Your Business as a Mom Entrepreneur (Without Working More Hours)
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If you’ve been telling yourself you just need more time, more discipline, or a better routine to make your business work… this episode is going to shift everything.
Because the real problem?
It’s not time. It’s support.
In this episode, I’m breaking down exactly how I use AI (specifically Claude) as a coworker inside my business and how it’s helping me save hours, reduce mental load, and actually stay consistent in the margins of motherhood.
If you’ve tried AI before and felt like...
115. Why You Don’t Need Another Strategy — You Need a Sustainable Operating System
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If your business feels harder than it should… this might be why.
In this episode, we’re unpacking one of the biggest misconceptions I see with service-based moms: thinking the solution is always another strategy.
Another funnel.
Another offer.
Another platform.
But what if the real issue isn’t what you’re doing… it’s how your business is actually running behind the scenes?
Today, we’re talking about your business operating system and why no strategy will work long-term without one that actually suppo...
114. What Sustainable Success Looks Like in a 20-Hour Workweek
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What if building a successful business didn’t require 40+ hours a week… or constant hustle to keep up?
In this episode, we’re flipping the script on what it really takes to grow a profitable business as a mom.
Because the truth is—most of us don’t have unlimited time. And trying to build a business like we do? That’s exactly what leads to burnout, inconsistency, and feeling like you’re always behind.
Instead, I’m walking you through what sustainable success actually looks like inside a 20-hour...
113. The Invisible Bottlenecks Holding Your Business Back as a Service-Based Mom
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If you’ve ever felt like you’re doing everything right in your business—showing up, serving your clients, creating content but still not seeing the growth you expected… this episode is for you.
Because the truth is, most businesses aren’t stuck due to a lack of effort. They’re stuck because of invisible bottlenecks.
In this episode, we’re breaking down what these bottlenecks actually look like inside a service-based business (especially for busy moms building in the margins), and how to start removing them so your business can f...
112. Why “Trying Harder” Isn’t Working (And What Sustainable Success Actually Requires)
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If you’ve ever felt like you’re doing everything right in your business but still feel exhausted, stuck, or like you’re constantly pushing just to keep things moving… this episode is your wake-up call.
Because here’s the truth:
It’s not that you need to try harder.
It’s that your business might not be built to support you.
In this episode of the Sustainable CEO Mom Podcast, we’re breaking down why hustle and effort can only take you so far and what actually creates...
111. The Difference Between a Busy Business Owner and a Sustainable CEO Mom
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If you constantly feel busy but not necessarily profitable, peaceful, or in control of your business, this episode is for you.
So many mom entrepreneurs are stuck in the cycle of being a busy business owner—living in their notifications, reacting to everything, and measuring success by how full their calendar is. But busy doesn’t equal sustainable… and it definitely doesn’t guarantee long-term success.
In this episode, Jenny breaks down the powerful shift from operating as a busy business owner to becoming a Sustainable CEO Mom—a leader who...
Welcome to the Sustainable CEO Mom Podcast
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Welcome to the very first episode of the Sustainable CEO Mom Podcast — the show for service-based moms who are ready to step away from hustle culture and build profitable businesses that actually support their lives. In this short trailer episode, Jenny introduces the mission behind the podcast and what listeners can expect moving forward as they grow their businesses alongside motherhood.
If you’re tired of feeling busy but not truly moving forward, this podcast is designed to help you think and operate like a CEO. Jenny shares her vision for creat...
110. The Marathon, Not a Sprint: Building Sustainable Success in Business and Beyond
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We’ve all heard the phrase “business is a marathon, not a sprint.” But what many mom entrepreneurs don’t realize is that motherhood is already a marathon. When you try to sprint through business growth on top of everything else—raising kids, managing a household, and carrying the invisible mental load—burnout becomes almost inevitable.
In this episode, Jenny shares the powerful mindset shift that helped her stop sprinting in her business and start building for long-term endurance instead. You’ll learn why pacing, refueling, and gradual growth are the keys to creatin...
109. From Mom Entrepreneur to Sustainable CEO Mom: A New Chapter for This Podcast
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Big changes are coming to this podcast and today, I’m pulling back the curtain.
For the past few years, Moms Make Money has served an important purpose. It helped moms believe they could build income alongside motherhood and start creating something of their own. But over time, something became clear: the women listening to this show aren’t just trying to make money anymore. They’re building real businesses.
Many of you are service providers, coaches, consultants, strategists, and creatives who have already taken the leap into en...
108. The Seasons of Business and Motherhood: Staying Visible Through Change
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Just like nature, your business has seasons and so does motherhood. The problem? Most entrepreneurs try to stay in “summer” all year long. Constant launching, constant growth, constant visibility. But for moms building businesses alongside raising kids, that pace isn’t sustainable.
In this episode, we’re talking about the four seasons of business and motherhood and why understanding the season you’re actually in can completely change the way you approach growth, productivity, and success. When you stop forcing growth during seasons meant for rest and instead align your business with your...
107. The Overflowing Cup vs. The Leaky Bucket: Keeping Energy and Systems in Flow
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You can’t pour from an empty cup… but what if your cup isn’t empty? What if it’s just full of holes?
In this episode of Moms Make Money, Jenny breaks down the difference between being exhausted because you truly need rest and being drained because your energy is quietly leaking in ways you haven’t noticed.
So many ambitious mom entrepreneurs think they’re burned out because they’re not doing enough self-care. But what if the problem isn’t that you’re not filling your cup… it’s that you...
