Callum Walker | Figuring It Out

Signing clients feels harder than it used to. And when you go a month or two without a new one, it's not just your bank balance that takes the hit.

Your confidence does too...

In this episode I share what a stranger asking me for money in Bali, a game of padel and a bloke in a bar taught me about why so many coaches struggle...

In this 5 part series I run through the 5 steps any PT can take to improve their adherence skills.

Getting clients to adhere is a skill. And until you learn it, life kinda sucks...

But when you can harness this skill, understand how clients can adhere life changes drastically for you as a coach:

One of the hardest things I found early on in my coaching business was sales. 

I felt dirty selling, feeling like I was almost tricking people into giving me their money, and I just hated it. 

As a result I avoided selling like the plague. 

The problem with that? Well... If you're not making sales, then you don't have any clients!

In this episode I share with you exactly why you feel so dirty selling, why you're avoiding it, and exactly how to overcome this and begin making sales on the reg...

 The Biggest Mistake Coaches Make With Client Adherence

There's nothing more frustrating than a client signing up with you, then doing absolutely nothing with the advice you give them. 

Only to complain that they're not seeing results, despite taking no action.

My approach to this used to be “it's not my problem if they want to pay for something and not use it”… But it became my problem when they dropped off and left me scrambling to sign a new client up just to fill the hole of the client that's left me. 

Most...

I've got ADHD myself, and for years I thought it meant I couldn't focus, I was messy, and forever a slave to "shiny object syndrome”.

But what if I told you everything you've been told about ADHD is actually factually incorrect and a borderline lie.

In this episode I run through 
- What ADHD actually is and how everyone gets it wrong
- ⁠How you can use your ADHD to thrive instead of struggle
- ⁠The first action to take to get a grip of your ADHD

Everyone in the fitness industry has an opinion on this one

And as a elite nutritionist of 10 years and a PT of 15 years here’s mine

If you've been forcing yourself to post the content, send the DMs and book the calls because it's the strategy you were handed, but you can't stay consistent with any of it and you've started to quietly wonder what's wrong with you, this episode will show you why that's happening, how to fix it, and how to build a business you can actually keep doing for years instead of weeks.

Expect to learn the following...

Running a coaching business is a head f*ck.

There's never really a middle ground. You're either on top of the world with clients coming out of your ears... or you're convinced you're a total failure who's about to run out of money.

It's boom or bust. Summer or winter.

And here's the thing. Anyone can be successful in summer. Anyone can win when life is giving them a helping hand. But not many people can hack the winter. That's exactly why so many coaching businesses fail.

In this episode I...

Yes you read that right! 

I am currently in Sweden on a 5 day expedition with the actual Wim Hof! 

In this series I’m going to share with you the experiences from this expedition and the lessons I’ve learned

From listening to Day 1 you’re going to learn:

Enjoy.

Yes you read that right! 

I am currently in Sweden on a 5 day expedition with the actual Wim Hof! 

In this series I’m going to share with you the experiences from this expedition and the lessons I’ve learned

From listening to Day 1 you’re going to learn:

Enjoy.

I did it!

For the past 10 weeks I have been completely ketogenic! I had less than 30g of carbs per day for 10 WHOLE WEEKS!!

The textbook says that to do high intensity endurance exercise you NEED carbohdyrates, well... I just proved that wrong!

In this episode I give you a short review of the marathon, how it went and how I was able to run 42.2km on a ketogenic diet!

Enjoy

We all want to perform our best.

Whether it's with our own training, within our business or even just having the most amount of energy so that we can be the best version of ourselves throughout life.

In this episode I get into full on performance coach mode and actually share my counterintuitive approach to how I optimise my recovery and ensure I have tonnes of energy to perform at my best

I've split it into a 2 part series where you'll learn:

We all want to perform our best.

Whether it's with our own training, within our business or even just having the most amount of energy so that we can be the best version of ourselves throughout life.

In this episode I get into full on performance coach mode and actually share my counterintuitive approach to how I optimise my recovery and ensure I have tonnes of energy to perform at my best

I've split it into a 2 part series where you'll learn:

Ahhhh, the lost art of social. 

In a world of relentlessly posting content, spamming strangers with DM's the MOST POWERFUL WAY to grow your business is completely forgotten about. 

But here's the interesting thing with social proof. 

If used correctly it can explode your fitness business.
But... If used incorrectly it can actually break your business faster than anything else

In this episode you'll learn:

I’d be lying to you if I said that social media won’t work for your business

But there is only so much rejection you can take. Especially when you spend so much time, energy and effort putting content together only for nobody to be interested whatsoever

It’s not just the fact you’re getting rejected over and over again

It’s the worry you then have which is “if I can’t bring new clients in through social media, how am I ever going to have a sustainable business!”

Trust me, I kn...

We are officially 4 days away from running a ketogenic marathon!

In this episode I walk you through:

Enjoy!

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🚀 Your Next Steps If You Want To finally Stop Second Guessing Your Nutrition Coaching…

Grab Your Free Client Breakthrough Kit

Fed up of feeling like a fraud with nutrition coaching? Want to stand out as the go to coach who delivers results no other coach...

Is a cup of coffee as harmless as it seems?

Maybe... To those who aren't ADHD and ridiculously sensitive to it!

In this episode I run through how caffeine impacts ADHD and why people with ADHD need to be SUPER CAREFUL with caffeine

In this episode you'll learn:

Put The Kettle O...

We are in week 4 of running a marathon on a keto diet as a performance nutritionist!

This week there were multiple challenges that got in my way, but, we managed to overcome them all 

In this week’s VLOG you’re going to learn:

How I Managed To Stay Ketogenic On Holiday & How You Can Too
The Number 1 Reason People Fail With A Ketogenic Diet
The Breakfast Struggle That Nobody Tells You About
Why People Feel The Side Effects of A Ketogenic Diet And How To Eliminate Them
How I Man...

Can you get rid of anxiety? Or are you doomed to carry it around with you forever?

At some point in your life you’ve probably been overwhelmed by anxiety. That tight feeling in your chest. Your mind racing through worst-case scenarios. The constant sense that something bad might happen.

But what if anxiety isn’t something you have to live with?

What if there was a way to physically switch off the feeling of anxiety when it hits?

As a performance nutritionist and business owner of 10+ years, I’ve worked with h...

My 100th Episode!

In this special episode, I share the most important lesson that I can give, which is how to deal with the incredibly difficult challenge of dealing with the ups and downs of the entrepreneurial game!

If you're stuck, struggling and worried that it's not going to work out, today could just give you that little nudge that you can make it work

Enjoy

Day 5 of the training for a ketogenic marathon! And its recovery time

In this episode I run through the optimal ways to recover after a HEAVY day’s training

And… I run through the biggest recovery mistake people make, and especially when relating to a ketogenic diet

I run through an error 99% of people will make when going on a ketogenic diet

Enjoy.

Day 3 of Training For The Carb Free Marathon!

There's so many things that we CAN do to improve our performance, whether that's for a physical goal, a business goal or something personal.

But, success isn't about how much you CAN do. It's about how much can you do of the THING that will improve performance the most. 

In this episode of The Carb Free Marathon Diaries, I run through how what we actually need to do is not identify what we can do to make ourselves better, but actually success is identifying what i...

Day 2 of running a marathon on a ketogenic diet. 

We are 8 weeks and 5 days away from The Paris marathon, and we started the training stint with an 18km run. 

But not just any 18km run. 18km completely fasted.

No gels. No carbs. No food. 

Just water and carb free & calorie free electrolytes.

In this episode I run through exactly how I was able to do this, and exactly what I've done to ensure optimal recovery from the 18km run in a fasted state

Enjoy. 

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In 9 weeks time, I'm running the Paris Marathon.

But I'm doing it different to how 99.9% of people would normally run a marathon. I'm doing it on a ketogenic diet without any carbohydrate whatsoever. 

Is this possible? Perhaps.
Is it dangerous? Could be. 

But... In the first entry of The Carb Free Marathon Diaries... I reveal the science behind why this theoretically should be possible and exactly how I'm going to be running a marathon without any carbs whatsoever. 

Enjoy. 

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🚀 Your Next Steps If You Wan...

Ever wake up and feel like you've been hit by a bus? Whether you woke up multiple times in the night, went to bed super late, or even just woke up super foggy...

Being sleep deprived can be a real kick in the nuts. Especially if we've gotta face the day as an entrepreneur half soaked.

But... It doesn't need to be so. 

In this episode I reveal:

✅ Why Reaching For More Coffee Is The Worst Thing You Could Do
✅ How To Replenish Your Energy In Less Than 20 Minutes
✅ The Une...

In this episode I run through the realistic likelihood of Ai replacing coaches.

You'll learn:

✅ Which Coaches WILL BE REPLACED By AI & Why...
✅ The Mistakes Every Coach Needs To Avoid If They Want To Ensure They Are Safe From The Ai Coaching Takeover
✅ The Steps Every Coach Needs To Make To Stay Ahead Of AI And Remain In The Fitness Space

Enjoy

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🚀 Your Next Steps If You Want To finally Stop Second Guessing Your Nutrition Coaching…

Watch The Ultimate Fat Loss Strategy Fr...

Ever feel like January should be your biggest month… Yet somehow it turns into stress, pressure, and clients disappearing by February? Maybe you’re repeating the same January playbook every year.

Taking on anyone who enquires. Selling fat loss. Delivering the same coaching everyone else does. And wondering why your income never stabilises.

Here’s the truth: January isn’t your problem… the mistakes you’re making in January are.

In this episode, you’ll discover:

If you feel like there’s “not enough to go around” right now…
If January feels harder than it should…
If signing clients feels like a grind instead of a pull…

This episode will challenge that belief head-on.

Because the truth is simple:

There is no shortage of clients.
There is a shortage of results.

In this episode, I walk you through a real moment in the gym that exposed just how wrong the “saturated market” narrative really is.

Gyms are rammed.

People are payin...

You’re not lazy.
You’re not failing.
And you’re definitely not “behind.”

But if you’ve been stuck at the same income level…
If your business feels like it’s working but not moving…
If you keep telling yourself “I just need to push a bit harder”…

This episode will hit uncomfortably close to home.

Because the truth is simple:

The skills, habits, and identity that got you to this level are the very things preventing you from going any further.

In this episode, I break...

Today I’m sharing how a simple walk through a wheat field and an ancient lesson from the Egyptian pyramids took me from running a successful business that felt empty… to finally knowing exactly what I was put here to do.

In this episode, you’ll discover:
- Why chasing success often leaves entrepreneurs feeling lost and unfulfilled
- How your true purpose actually reveals itself (and why so many people miss it)
- The ONE simple exercise you can do today to uncover the path you were meant to walk

If you’ve...

Feeling stuck? Like you’ve hit a ceiling in your business, fitness, or life and can’t break through?

In this episode, you’ll discover:

 ✅ The #1 trait every successful person shares (and how to make it yours)
 ✅ Why you keep repeating the same patterns - and how to finally break free
 ✅ How to take back control of your mind so it stops holding you back
 ✅ The simple shift that turns frustration and stagnation into progress and momentum
 ✅ A daily practice you can use to guarantee you’re moving toward your goals, not drifting further aw...

Ever felt like certain clients are sucking the life out of you?

Maybe you’ve bent over backwards trying to keep them happy… letting them question your methods, dictate your process, and slowly drain the passion you once had for coaching.

Here’s the truth: the customer is NOT always right and believing that is keeping you stuck.

In this episode, you’ll discover:

Ever tell yourself, “I should do that”… and then don’t?

The real problem with procrastination isn’t just wasted time... it’s what happens afterward.
 Every time you put something off, you beat yourself up.

You tell yourself you’re lazy… not disciplined enough… maybe even a failure.

That negative self-talk becomes a habit. And soon, you’re not just someone who procrastinates... you’re someone who believes they’ll never follow through.

In this episode, you’ll discover:

For years, you've followed exactly what the fitness industry taught you:

"Just put your clients in a calorie deficit, make them move more, eat less, and track everything on MyFitnessPal."

Yet here you are:

❌ Clients aren't progressing, their results stall, and suddenly, they drop off.
❌ You're trapped in constant self-doubt, quietly convinced you're a fraud.
❌ You watch other coaches thriving and ask yourself daily: "What am I missing? Am I just not good enough?"

Here's the brutal truth nobody's told you:

The calorie-deficit model is fundamentally broken.
Not...

Ever had one bad moment ruin your entire day?

Maybe it’s a client dropping off, a missed sale, or just waking up in a bad headspace.

That negative thought lingers, grows into a bad mood, and before you know it… you’ve lost momentum, your day feels wasted, and you’re questioning everything.

It doesn’t have to be that way.

In this episode, you’ll discover:

✅ How to stop a bad moment from spiraling into a bad day

✅ How to Instantly Turn Negativity Into Positive Action

✅ T...

In this episode, you’ll learn why following the crowd keeps most coaches stuck, and how choosing a different path and using a ketogenic approach, will give you unshakable confidence and results that make you stand out as the go-to expert.

In this episode, you’ll discover:

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👉 If you feel doubt in your nutrition knowledge and worry about being criticised, watch my free Nutr...

Today, I’m sharing how I overcame brutal online criticism that nearly made me quit coaching... and how you can too.

In this episode, you’ll discover what really makes criticism sting, why so many fitness coaches struggle to bounce back after being attacked, and how a simple but powerful shift can unlock freedom from self-doubt and fear of posting.

If you’ve ever struggled with harsh comments online, feeling like a fraud, or fearing every post will be attacked, this might be the key to finally becoming immune to criticism and growing your b...

Today, I’m sharing how I overcame brutal online criticism that nearly made me quit coaching... and how you can too.

In this episode, you’ll discover what really makes criticism sting, why so many fitness coaches struggle to bounce back after being attacked, and how a simple but powerful shift can unlock freedom from self-doubt and fear of posting.

If you’ve ever struggled with harsh comments online, feeling like a fraud, or fearing every post will be attacked, this might be the key to finally becoming immune to criticism and growing your b...

You’ve probably slagged off low carb before.
You’ve said it’s restrictive… unrealistic… maybe even “dangerous.”
But deep down, you’re starting to question yourself.
Because your current nutrition advice isn’t working... and your clients aren’t getting results worth shouting about.
This episode might be the wake-up call you didn’t know you needed.

In this episode you'll discover:

✅ The Truth About Low Carb (That Most Coaches Won’t Admit)
Why low carb isn’t extreme, outdated, or bro science, and how it might be the fastest way to get your clie...