In this episode, Raleigh Norton shares his incredible story of a skydiving accident (just a few months ago!), the lessons learned from adversity, and how intentional mindset shifts can transform your life and business.

Discover insights on mastering craft, the importance of a clear 'why,' and navigating AI's impact on creativity.

 00:00 The Skydiving Incident: A Life-Changing Experience
06:16 Lessons Learned from Adversity
12:50 Raleigh Norton's Journey: From Hawaii to Scaling.com
19:56 The Importance of a Proper 'Why' in Business
27:29 Transformative Mindsets: Learning from Life's Challenges
37:17 Transforming Challenges into Opportunities
38:05 Navigating t...

Join Ray Edwards and Joe Barton as they explore faith, entrepreneurship, health, and the transformative power of trusting God through life's challenges.

And yes - the $30M sales letter will be revealed! (Or is it - the $100M sales letter???). Discover how faith influences business decisions, health journeys, and personal growth in this inspiring conversation.

CHAPTERS

How Going Broke Made Me Rich

A while back, I lost everything.

Not "everything" the way people say it after a rough quarter. I mean I opened my banking app one day and saw a number with no digits in front of the decimal. Zero. The kind of zero that makes you sit very still for a minute.

I'd been earning a million dollars a year. And then I wasn't earning anything at all.

Here's the strange part, and it's the reason for this post and the episode it goes with...

 The last few years handed me a stack of things I never ordered — Parkinson's, brain surgery, a pandemic, and financial pressure I've talked about openly in older episodes and on YouTube. In this brand-new, unedited, "live-to-drive" relaunch of The Ray Edwards Show, I'm not going to rehash the wounds. 

I'm going to do something more useful: I'm going to hand you the scars. Because the scars, as I've come to see it, are the curriculum. And what I learned in that fire has rewired everything I teach about building a business in this strange, contracting, AI-rewired moment — includ...

A.I. has stripped all value from generic content. Content is not only abundant, it's become practically infinite and worthless.

So, where does that leave us mere mortals?  

There are 5 things you have that you might not recognize as assets, but they absolutely are. This week, I'll give you the breakdown of 5 things that you have that AI can never replicate.

Key Insights

I've coached a lot of people to "start making videos". It's an essential part of building your brand and attracting the right people. Putting your personality on display will weed out those you don't click with and strengthen the bonds with your fans.
​
​That's all true, but the fact is...Not everyone can physically do this.

As a person living with Parkinson's, I have windows of time where my body is willing to cooperate with me and do what I need it to. Some days those windows are very short...Other days they're nonexistent. 
​
​Ther...

Imagine you have a disease that is consuming your mobility...your speech. All of the tools you're accustomed to using to communicate with others are taken from you. Perhaps only months ago you were known as a compelling storyteller...a charismatic figure who could light up the room with charming wit. Now a disease has reduced you to blinking once for yes and twice for no. It's a horrible thought, but for some it's an unstoppable reality.
​
​A.I. is changing this. It's on the verge of freeing many people from this isolation, and that is AMAZING!
...

At some point in your life, you've probably thought something like, "I wish there were two of me to get all of this done!"

This week, I'm sharing some material I created for our upcoming AI Accelerator Summit. Why? Because even if you don't attend the summit (you absolutely should), this valuable little snippet will explain why you should be exploring this arena and putting these new tools to work, AND why you shouldn't be focusing on all the negative fear mongering, but instead think about the positive ways you can impact your life and the lives...

At some point in your life you've probably thought something like, "I wish there were two of me to get all of this done!"

This week, I'm sharing some material I created for our upcoming AI Accelerator Summit. Why? Because even if you don't attend the summit (you absolutely should), this valuable little snippet will explain why you should be exploring this arena and putting these new tools to work, AND why you shouldn't be focusing on all the negative fear mongering, but instead think about the positive ways you can impact your life and the lives...

Dear writing pros,

Are you afraid that using AI is simply feeding the monster that will ultimately eat your career? 

This week, I'm looking to change your mind by reminding you of what you have that AI doesn't. By this time tomorrow, you can be more productive, 10x's faster, and a hero to your clients - All while staying irreplaceable.
​
Key Insights

Dear writing pros,

Are you afraid that using AI is simply feeding the monster that will ultimately eat your career? 

This week, I'm looking to change your mind by reminding you of what you have that AI doesn't. By this time tomorrow, you can be more productive, 10x's faster, and a hero to your clients - All while staying irreplaceable.
​
Key Insights

Despite my best efforts to prune the doom and gloom from my feed, the algorithm still serves me plenty of worst-case, "out there" scenarios regarding AI. No doubt many are concerned and perhaps discouraged by this fluff. So, how do you embrace the new stuff in a way that is useful and exciting? This week, I'm giving you three recommendations for AI-powered tools that will improve your business in ways you may not have considered.

Key Takeaways

Despite my best efforts to prune the doom and gloom from my feed, the algorithm still serves me plenty of worst-case, "out there" scenarios regarding AI.

No doubt many are concerned and perhaps discouraged by this fluff. So, how do you embrace the new stuff in a way that is useful and exciting?

This week, I'm giving you three recommendations for AI-powered tools that will improve your business in ways you may not have considered.

Key Takeaways

Entrepreneurs are never in "total control" of their business. There are too many external factors that will dictate the tactics you employ. ​But there are 3 fundamental principles..."Levers" you can control that will increase your revenue. ​ ​This week, Sean and I are breaking down what these "levers" are, and how to pull them for rapid growth without an army of employees or a huge ad budget. ​

Key Insights

Entrepreneurs are never in "total control" of their business. There are too many external factors that will dictate the tactics you employ.

​But there are 3 fundamental principles..."Levers" you can control that will increase your revenue.
​
​This week, Sean and I are breaking down what these "levers" are, and how to pull them for rapid growth without an army of employees or a huge ad budget.
​

Key Insights

First off, I'm happy to announce Sean has returned! This week, we're talking about a framework can do the work (and produce the results) of a $30,000 per month agency.

Make no mistake, this framework includes A.I., but it's not "just" a.i. It turns out the "new tech" works best when you marry it to some "old techniques"​.

Spiritual Foundations - Let's talk about Psalm 37:4

Take delight in the Lord, ​ and he will give you the desires of your heart.

​Does this mean that the faithful followers get everything they want...

First off, I'm happy to announce Sean has returned! This week, we're talking about a framework can do the work, and produce the results of a $30,000 per month agency.

Make no mistake, this framework includes A.I., but it's not "just" a.i. It turns out the "new tech" works best when you marry it to some "old techniques"​.

Spiritual Foundations

Let's talk about Psalm 37:4 - Take delight in the Lord,
​ and he will give you the desires of your heart.

​Does this mean that the faithful followers get everything they wa...

A.I. has many haters in the copywriting space. Anytime I do an episode related to using some of the many new tools available, I get some hateful DM's, texts, emails, etc...As if my not talking about it will make it all go away. ​

​Well, here's the thing: I Don't Want It To Go Away! And neither should you.

I am 60 years old and I'm producing better and more copy than I ever have. When I say "better", that's not an opinion. I see proof-of-performance metrics every week that prove it. QED. I win the...

A.I. has many haters in the copywriting space. Anytime I do an episode related to using some of the many new tools available, I get some hateful DM's, texts, emails, etc...As if my not talking about it will make it all go away. ​ ​Well, here's the thing: I Don't Want It To Go Away! And neither should you. I am 60 years old and I'm producing better and more copy than I ever have. When I say "better", that's not an opinion. I see proof-of-performance metrics every week that prove it. QED. I win the argument. ​ ​I think the hate...

As Christian Entrepreneurs (or good people in general), how should we live our lives?

I've been thinking about some of my childhood role models and measuring them by today's standards. Why did I gravitate towards these men, and do I still see their influence in my behavior?

This week, I want to talk about goals, proper motivation, and how to share the success we achieve.
​
Key Insights

As Christian Entrepreneurs (or good people in general), how should we live our lives?

I've been thinking about some of my childhood role models and measuring them by today's standards. Why did I gravitate towards these men, and do I still see their influence in my behavior?

This week, I want to talk about goals, proper motivation, and how to share the success we achieve.
​
Key Insights

In this episode, Ray delves into the intersection of faith and financial security, exploring how Christian businesspeople can navigate economic uncertainties without fear.

Drawing inspiration from the life of George Mueller, Ray shares insights on seeking God's guidance and maintaining peace amidst financial challenges. Discover how aligning your personal agenda with God's will can lead to a life of prosperity and peace, even in the face of adversity.

Tune in for a transformative discussion on faith, hope, and financial resilience.

Key Takeaways

In this episode, Ray delves into the intersection of faith and financial security, exploring how Christian businesspeople can navigate economic uncertainties without fear.

Drawing inspiration from the life of George Mueller, Ray shares insights on seeking God's guidance and maintaining peace amidst financial challenges. Discover how aligning your personal agenda with God's will can lead to a life of prosperity and peace, even in the face of adversity.

Tune in for a transformative discussion on faith, hope, and financial resilience.

Key Takeaways

In this conversation, I chat with Noelle and Bryan Switalski as we explore the various applications (and limitations) of AI, particularly in the context of personal and business use. We discuss the strange queries people have made to AI, the importance of understanding AI's capabilities and limitations, and how AI can assist in content creation, audience targeting, and marketing strategies.

The conversation also highlights the significance of storytelling and maintaining a brand voice when using AI tools. Ultimately, wed emphasize the need for careful consideration and personalization when utilizing AI-generated content.

Key Insights

In this conversation, I chat with Noelle and Bryan Switalski as we explore the various applications (and limitations) of AI, particularly in the context of personal and business use. We discuss the strange queries people have made to AI, the importance of understanding AI's capabilities and limitations, and how AI can assist in content creation, audience targeting, and marketing strategies.

The conversation also highlights the significance of storytelling and maintaining a brand voice when using AI tools. Ultimately, wed emphasize the need for careful consideration and personalization when utilizing AI-generated content.

Key Insights

In this conversation, Pat Flynn discusses his new book, which addresses the challenges of information overload and offers strategies for effective learning. He emphasizes the importance of prioritizing learning, the role of community in skill acquisition, and the balance between persistence and pivoting in one's journey. Flynn introduces the concept of micromastery, which focuses on mastering small components of a skill, and shares insights from his experience with traditional publishing. The discussion culminates in a reflection on the broader implications of learning in a rapidly changing world.

Takeaways

In this conversation, Pat Flynn discusses his new book, which addresses the challenges of information overload and offers strategies for effective learning. He emphasizes the importance of prioritizing learning, the role of community in skill acquisition, and the balance between persistence and pivoting in one's journey. Flynn introduces the concept of micromastery, which focuses on mastering small components of a skill, and shares insights from his experience with traditional publishing. The discussion culminates in a reflection on the broader implications of learning in a rapidly changing world.

Takeaways

In this conversation, Ray interviews Dustin Stout, the founder of Magai, an all-in-one AI platform. They discuss the concept of building in public, the importance of transparency in growth metrics, and the challenges faced during the creation of Magai. Dustin shares insights on the advantages of universal AI tools over niche products, the features of Magai, and how it can be used for learning and research. They also explore the future of AI, the role of education, and the evolution of AI agents and multimodality in the industry.

Chapters

00:00 Building in Public: The Journey Begins<...

In this conversation, Ray interviews Dustin Stout, the founder of Magai, an all-in-one AI platform. They discuss the concept of building in public, the importance of transparency in growth metrics, and the challenges faced during the creation of Magai. Dustin shares insights on the advantages of universal AI tools over niche products, the features of Magai, and how it can be used for learning and research. They also explore the future of AI, the role of education, and the evolution of AI agents and multimodality in the industry.

Chapters

00:00 Building in Public: The Journey Begins<...

In this episode of the Ray Edwards Show, Ray and Bryan Switalski discuss how to transform content into a successful business without relying on paid ads or social media burnout. They share personal stories of their journeys, emphasizing the importance of clarity in marketing and the power of effective offers.

Bryan introduces the MX Seven Creator Workshop, designed to help creators and entrepreneurs multiply their impact and income in just five weeks. The conversation highlights the significance of understanding your audience and creating irresistible offers that resonate with them. 

Watch on YouTube
https://youtu.b...

In this episode of the Ray Edwards Show, Ray and Bryan Switalski discuss how to transform content into a successful business without relying on paid ads or social media burnout. They share personal stories of their journeys, emphasizing the importance of clarity in marketing and the power of effective offers.

Bryan introduces the MX Seven Creator Workshop, designed to help creators and entrepreneurs multiply their impact and income in just five weeks. The conversation highlights the significance of understanding your audience and creating irresistible offers that resonate with them. 

Watch on YouTube
https://youtu.b...

Can you mix your faith and your business?

Should you bring Jesus to work?

There are plenty of good Christians who believe those worlds should not mix (especially those good Christians with employees who may not hold the same beliefs).

This week, I'd like to tackle this touchy topic with my son, Sean. Not only is he one of my favorite people to talk to, he's a fellow Christian, a fellow entrepreneur, and an employer with some insightful opinions on the separation of faith and business.

Watch on Youtube

...

Can you mix your faith and your business?

Should you bring Jesus to work?

There are plenty of good Christians who believe those worlds should not mix (especially those good Christians with employees who may not hold the same beliefs).

This week, I'd like to tackle this touchy topic with my son, Sean. Not only is he one of my favorite people to talk to, he's a fellow Christian, a fellow entrepreneur, and an employer with some insightful opinions on the separation of faith and business.

Watch on Youtube

...

A "Stressless", "Fearless" life - Eliminating all fear and stress from life ain't gonna happen, BUT it is definitely possible to reduce the amounts of both...to "stress less", and "fear less". This week, I'm giving you the 5 keys to do just that…​ ​

A "Stressless", "Fearless" life -

Eliminating all fear and stress from life ain't gonna happen, BUT it is definitely possible to reduce the amounts of both...to "stress less", and "fear less". This week, I'm giving you the 5 keys to do just that…​
​

As you may know, I am quite the tech nerd. I enjoy checking out the latest AI gizmos, searching for things that are actually useful, productivity boosters (which I really need after wasting so much time playing with said gizmos). 
​
​One of the more interesting tools I've found is Google's NotebookLM. You feed it a document and it generates a "podcast" about the contents using two artificial hosts.

Since Black Friday is coming up, I decided I would test it using a blog post I wrote a couple of years ago that encouraged service-based businesses to do...

As you may know, I am quite the tech nerd. I enjoy checking out the latest AI gizmos, searching for things that are actually useful, productivity boosters (which I really need after wasting so much time playing with said gizmos). 
​
​One of the more interesting tools I've found is Google's NotebookLM. You feed it a document and it generates a "podcast" about the contents using two artificial hosts.

Since Black Friday is coming up, I decided I would test it using a blog post I wrote a couple of years ago that encouraged service-based businesses to do...

I know not everyone who listens to my podcast is over 50, but God willing, someday you will be, so stick with me.
​
​50 doesn't seem old these days (depending on who you're asking), but for many of us, it's when our bodies begin to show a little wear and tear. In our twenties, we might pull a muscle if we lift something too heavy...In our 50's, that same injury could be caused by a sneeze.
​
​My point is, some of the freedom we earn by being entrepreneurs becomes more of a necessity than a luxury. For instan...

I know not everyone who listens to my podcast is over 50, but God willing, someday you will be, so stick with me.
​
​50 doesn't seem old these days (depending on who you're asking), but for many of us, it's when our bodies begin to show a little wear and tear. In our twenties, we might pull a muscle if we lift something too heavy...In our 50's, that same injury could be caused by a sneeze.
​
​My point is, some of the freedom we earn by being entrepreneurs becomes more of a necessity than a luxury. For instan...

Even with the often overwhelming amount of skills required to run a successful business, I still maintain that Writing is the one to rule them all...but, why?

Before I answer, let me point out the fact that I'm calling this a "skill", not a "talent". Talents are innate, whereas skills can be learned. This is an important distinction to note because it is a common misconception that great writers are born, not made. 

I do agree that this skill is easier to develop for some, tougher for others, but nonetheless, whatever your starting point, yo...