My Amazon Guy

40 Episodes
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By: Steven Pope

About My Amazon Guy:  1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full service Amazon Agency in Atlanta, Georgia. We grow market share through traffic and conversion improvements. PPC, SEO, CTR,  Design, Catalog Merchandising. My Amazon Guy gives away all their trade secrets with more than 2200 video tutorials on YouTube.Follow us on LinkedIn: https://linkedin.com/company/my-amazon-guySubscribe on our YouTube Channel: https://youtube.com/@myamazonguy

The Amazon Shift Sellers Should Not Ignore In 2026
Last Friday at 3:00 PM

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Amazon seller fees 2026, Amazon Ads payment changes, FBA fuel surcharge, and cash flow pressure are changing how sellers plan profit. This podcast covers ad spend payments, seller boycott concerns, rising costs, AI agents, ecommerce SOPs, and business growth systems. Learn how Amazon sellers can think about margins, pricing, AI tools, leadership, and process changes during a tougher marketplace year.

Stop guessing through Amazon fees, ad changes, and margin pressure. Get a clear growth plan before your profit gets squeezed: https://bit.ly/4jMZtxu

#AmazonSellers #AmazonFBA #AmazonAds #EcommerceGrowth #AITools
<...


How to Build a Winning Amazon Strategy in 2026
Last Thursday at 3:00 PM

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To develop effective strategies, sellers need to perform a full end-to-end amazon ppc audit of their Amazon account. This video explains why understanding your account in depth is crucial for amazon optimization and overall amazon business growth. Learn how to analyze search terms and their performance to enhance your amazon advertising and implement better ecommerce strategies. 

Schedule a call with My Amazon Guy for expert advice: https://bit.ly/4jMZtxu

#AmazonFBA #AmazonSeller #AmazonBrandAnalytics #AmazonPPC #AmazonSEO

Want free resources? Dowload our Free Amazon guides here:

Amazon R...


ACOS vs TACOS: The Amazon Seller Mistake That Can Hurt Growth
Last Wednesday at 3:00 PM

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Staring at ACOS alone can make Amazon sellers miss the bigger PPC picture fast.

Kevin Sanderson explains why Amazon sellers should not focus on only ACOS, TACOS, profit, or market share when making PPC decisions. He shows how each metric tells part of the story and why watching the full picture can help sellers avoid bad ad choices.

Get help from My Amazon Guy to grow your Amazon sales. https://bit.ly/4jMZtxu

#AmazonPPC #AmazonAds #AmazonSeller #ACOS #TACOS

Want free resources? Dowload our Free Amazon...


I Started with $0 Selling Cards, Now I Manage Amazon Brands
Last Tuesday at 3:00 PM

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This video shares a real Amazon career path that did not start with a fancy title or years of experience. It starts with selling Yu-Gi-Oh cards on eBay, testing dropshipping, learning Shopify, and slowly moving into Amazon PPC and brand management through hands-on work. The main point is simple: the best way to learn ecommerce is by doing the work, getting reps, and working with real accounts. Watch the full video to see how beginners can start from zero, get trained, and build a real career at My Amazon Guy.

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Automated Keyword Funnel For Amazon Ads
05/18/2026

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Finding effective targets for Amazon advertising can be challenging for even seasoned sellers. 

This video demonstrates how to effectively find advertising targets on Amazon, moving beyond basic keyword suggestions and competitor analysis to leverage Amazon's own system for better targeting insights. Learn how to optimize your amazon ppc strategy and improve your amazon sponsored products and amazon sponsored brands campaigns.

Need help setting up Amazon ads the right way? Book a coaching call: https://bit.ly/4jMZtxu

#AmazonAds #AmazonPPC #AmazonSellers #AmazonAdvertising #MyAmazonGuy

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Why Getting Laid Off Was the Best Thing That Happened to Me
05/15/2026

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Amazon agency growth starts with content, SOPs, remote hiring, and client results from Steven Pope at My Amazon Guy.

Steven Pope shares how My Amazon Guy started as a consulting plan, then grew through Amazon content, SOPs, remote work, virtual assistants, and a strong learning culture. He explains how the first client went from $4,000 a month to $1 million a month, why YouTube content helped bring in clients and talent, and how SOPs helped the team scale across remote roles. This video is a strong case study for Amazon sellers, agency owners...


Your Amazon CTR is Dropping Because of This
05/14/2026

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Amazon shoppers decide fast, and one weak product image can cost sellers the click before their listing gets a chance. 

In this video, we break down Amazon main image optimization, why shoppers look at product photos before reading the title, and how small image changes can improve click-through rate in Amazon search results and Sponsored Ads. You’ll see real Amazon listing examples, CTR checks, bullet point mistakes to avoid, A+ Content SEO tips, and product photo best practices so sellers can spot what may be hurting their Amazon listing and fix...


Breaking: Amazon's New AI Shopping Just Changed Everything, Agentic Shopping Is Live On Amazon
05/13/2026

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Amazon is changing its shopping platform with new AI features, including the end of the 'Rufus' AI. The company is bringing in 'Alexa for Shopping', an ai assistant that will improve the experience on its app and website. This move is set to really change consumer online shopping habits by 2026 and 2027, as amazon alexa and other artificial intelligence systems become more integrated.

Read Amazon’s Alexa for Shopping announcement:
https://www.aboutamazon.com/news/retail/alexa-for-shopping-ai-assistant

Read Amazon’s About You personalization update:
https://www.aboutamazon.com/news...


Amazon PPC Impressions Problem: The Real Reason No One's Clicking
05/13/2026

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Amazon PPC impressions no clicks often means the main image, CTR, keyword targeting, or ad placement needs a closer review. This video explains Amazon main image A/B testing, Manage Your Experiments, PPC relevance, bid placement, CPC, ACoS, and TACOS goals for new product launches. Amazon sellers can use these steps to check low traffic, weak clicks, launch pricing, category search volume, and early sales targets before wasting ad spend.

Stop guessing why Amazon PPC gets impressions but no clicks, get a real account review before more ad spend turns into...


Miami Possible Event | AI, Creators, and UGC: The Brand Trust Shift Happening Now
05/12/2026

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Possible Miami shows why AI, creators, UGC, and YouTube trust matter for brand growth.

Noah Wickham shares what marketers are focused on now and why brands need real people, not just logos, to earn trust. It also gives a clear look at why creator content is becoming harder for businesses to ignore.

Want a stronger Amazon brand without guessing what to fix first? Start here: https://bit.ly/4jMZtxu

#AIMarketing #CreatorEconomy #InfluencerMarketing #ContentMarketing #MyAmazonGuy

Want free resources? Dowload our Free Amazon guides here:

...


Grow Your Sales w/ This Subscribe and Save Dashboard Change
05/11/2026

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Amazon Subscribe and Save dashboard data shows reorder rate, customer lifetime value, and seller funding trends. Sellers can use subscription reports, inventory planning, planned units, and planned sales to avoid missed orders. This walkthrough explains how repeat purchases, cancel rates, and subscription data can help CPG brands plan better.

Stop guessing why repeat buyers are not turning into subscribers, get a real Amazon account review and build a plan before sales slip: https://bit.ly/4jMZtxu

#AmazonSubscribeAndSave #AmazonSellerCentral #AmazonFBA #AmazonSellers 

Want free resources? Dowload our Free Amazon g...


How Top Amazon Sellers Scale Their Products (Full Episode)
05/08/2026

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Amazon scaling strategy starts with PPC data, AMC audiences, Rufus questions, listing content, conversion rate, and market share. This video explains how sellers can use Amazon Marketing Cloud, PPC metrics, search query reports, pricing, and product variations to grow sales. Learn how Amazon sellers can find broken ad funnels, improve listings, test prices, review product ceilings, and scale without wasting spend.

If growth is stuck, ad spend is rising, or Amazon data feels messy, get a real scaling plan before wasted spend becomes the strategy: https://bit.ly/4jMZtxu

...


How to Build an AI-Ready Workforce Without Losing Talent
05/07/2026

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This discussion centers on fostering a workplace culture where employees are empowered to use ai automation to replace aspects of their roles, ultimately boosting employee productivity. The goal is to prepare for the future of work by equipping staff with advanced ai skills, leading to significant business growth. Leadership plays a crucial role in implementing these strategies effectively.

Stop guessing which Amazon PPC tasks should be automated. Get a real growth plan before bad bid rules drain your ad budget: https://bit.ly/4jMZtxu

#AmazonPPC #AmazonSellers #AmazonFBA #PPCAdvertising #aiforbusiness 


Will AI Take Amazon PPC Jobs Next?
05/06/2026

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 Kevin Sanderson discusses the future of work and the impact of artificial intelligence on employment. He addresses concerns about ai job replacement, emphasizing the need for strategic thinking to remain relevant in the evolving landscape. This video offers career advice for navigating the changes brought by ai news and trends.

Get help from My Amazon Guy to grow your Amazon sales. https://bit.ly/4jMZtxu

#AmazonPPC #AmazonAds #AmazonSellers #ArtificialIntelligence #MyAmazonGuy

Want free resources? Dowload our Free Amazon guides here:

Amazon Receiving Delay Guide: https://hubs.l...


Amazon PPC Launch Strategy | Auto Campaigns, Broad Campaigns & Rankings
05/05/2026

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This video breaks down the recommended approach for a successful Amazon product launch, focusing on initial ad campaigns. Learn how to set up your amazon ppc with auto and broad campaigns to understand search terms and drive incremental sales. The goal is to optimize your amazon advertising campaign strategy right from the start for effective amazon ppc optimization.

If launch ads are eating budget without ranking gains, get a real Amazon PPC campaign plan before the next dollar gets spent: https://bit.ly/3ZlHh6G 

#AmazonPPC #AmazonFBA #AmazonAds #AmazonSellers #A...


How One Niche Brand Exploded on Amazon Despite Market Pressure
05/04/2026

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Amazon business growth, niche brand growth, customer proof, Amazon sales strategy, and brand positioning shape this growth podcast case study. The video covers customer segments, sales channels, market pressure, buyer trust, Amazon listings, clear visuals, and how brands explain complex offers. Business owners can learn how proof, story, audience fit, and better positioning help a niche brand grow in a crowded ecommerce market.

Stop letting weak positioning drain Amazon sales, get a growth plan built around buyer trust, better traffic, and cleaner conversion paths: https://bit.ly/4jMZtxu

#AmazonBusiness...


Amazon Seller News April Recap Every Seller Should Watch
05/01/2026

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Amazon seller fees, FBA surcharge, Amazon Ads payment changes, and A+ content alt text updates are adding new pressure on margins. This April update covers fulfillment fee increases, credit card payment changes, retail proceeds billing, and seller account impact. It also explains why alt text indexing changes matter for Amazon SEO, A+ content, brand story modules, FAQs, and product ranking.

Amazon fee changes, ad billing shifts, and A+ content updates can drain margin fast. Get a seller account review before the next update hits: https://bit.ly/4jMZtxu

#amazonfbanews  #A...


Amazon's Latest Update: What Sellers Need to Do Now
04/29/2026

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This video details a significant new Amazon change on the Product Detail Page (PDP), introducing an "Auto Buy" button. This new feature gives customers enhanced purchasing power, simplifying the process to buy now pay later. For any amazon seller, understanding this e commerce update is crucial for optimizing how to sell on amazon during the amazon prime experience.

Get help from My Amazon Guy to grow Amazon sales: https://bit.ly/4jMZtxu

#AmazonSellers #AmazonFBA #AmazonPDP #AmazonUpdates #SellerCentral

Want free resources? Dowload our Free Amazon guides here:
<...


Possible Expo Miami Day 2 - Creator Economy Meets AI
04/29/2026

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Noah Wickham is currently at the Possible Marketing Conference and Expo in Miami, where it's day two of an incredible event. This expo is packed with opportunities for business networking, featuring tons of brands, various providers, and numerous business solution options. If you're looking for how to network with people or seeking networking tips for career growth, this is the place to be!

Stop guessing which creator, AI data, or customer intent signal matters, claim a strategy call that maps how buyers find and trust your product: https://bit.ly/4jMZtxu<...


Meta and AWS Just Did Something Huge for Agentic AI
04/28/2026

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Catch up on the latest ai news as Amazon makes significant investments in ai technology. Meta's agreement with amazon web services to power agentic AI on Graviton chips highlights the ongoing ai infrastructure growth. This move reinforces the importance of aws cloud in supporting various tech advancements, much like its historical role with Amazon Seller Central.

Margins getting squeezed by rising Amazon fees? Get a full breakdown of your account and fix profit leaks now: https://bit.ly/4jMZtxu

#AmazonFBA #AmazonFees #Ecommerce #AmazonSellers #amazonbusiness 

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The Best Way To Escalate Amazon Seller Support Cases
04/27/2026

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Having issues with your amazon product listing, or buybox problems? This video will show you how emailing specific Amazon addresses can resolve account issues like listing suppressions, a trick we've used for years. Learn how to navigate amazon seller central and optimize your amazon seo to get your account back on track, helping you sell on amazon with fewer headaches.

If Amazon issues are costing real money daily, get direct expert help before the damage stacks up: https://bit.ly/4jMZtxu

Want free resources? Dowload our Free Amazon guides...


Your Amazon Brand Is at Risk and You Don't Even Know It
04/24/2026

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One bad Amazon review can scare buyers, hurt trust, and slow sales faster than most sellers think.

This video tackles the challenge of removing critical reviews, a process that can significantly impact your reputation management and ultimately, your customer satisfaction. We share insights on how to approach review removal, emphasizing that ignoring bad feedback can hinder your online selling efforts and overall ecommerce success.

Get better sales and grow your brand with My Amazon Guy. https://bit.ly/4jMZtxu

Want free resources? Dowload our Free Amazon guides...


Why & How You Should Use Bulk Sheets For Amazon PPC
04/23/2026

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Amazon PPC bulk operations tutorial showing how to optimize bids, lower ACoS, and manage campaigns using bulk sheets for better ad performance.

If ad spend is slipping out of control, get a full PPC breakdown and fix what’s wasting money now: https://bit.ly/4jMZtxu

Learn how to analyze bulk file data, adjust keyword bids, pause poor campaigns, and improve Amazon ads efficiency with simple PPC changes. Step by step bulk operations guide covering campaign filters, performance metrics, and bid updates to control Amazon advertising costs.

Wa...


Grow Your Amazon Brand Faster with the Right Team Behind You
04/23/2026

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Amazon brand management services explained for sellers looking to grow sales and improve PPC performance. This covers how Amazon agencies manage Seller Central, relaunch products, and handle ads for growth. Learn how switching providers and using full account management can improve Amazon sales results.

Still managing everything alone and seeing slow growth? Get a full account breakdown and see what’s holding your sales back: https://bit.ly/4jMZtxu

#AmazonFBA #AmazonPPC #AmazonBrand #EcommerceGrowth #amazonsellerssociety 

Want free resources? Dowload our Free Amazon guides here:

Amazon Receiving Del...


How To Recover Suspended Amazon Account from KYC Issues and Save Your Business
04/22/2026

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Amazon KYC verification issues cause account suspension, disbursement delays, and identity errors. 

Get real answers on your KYC suspension before Amazon locks your account for good, talk to an expert now: 

This video explains KYC verification problems, account suspension appeals, backend errors, and seller account recovery steps. Learn how to handle Amazon KYC errors, fix account verification issues, and avoid permanent account shutdown.

#AmazonKYC #AmazonSuspension #AmazonSellerHelp #EcommerceTips #AmazonAccount

Want free resources? Dowload our Free Amazon guides here:

Amazon Receiving Delay Guide: https://hubs.ly...


Agencies Stall at 40 Clients Because of This
04/21/2026

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Agency owners often hit a client limit, with 40 clients being a common benchmark before experiencing client burnout. 

This video explores why exceeding this number frequently leads to entrepreneur burnout and a subsequent decline in client numbers, stabilizing around the 40-client mark. Understanding how to deal with burnout is crucial for sustained entrepreneurship and effective business strategy.

Get better sales and grow your brand with My Amazon Guy: https://bit.ly/4jMZtxu

Want free resources? Dowload our Free Amazon guides here:

Amazon Catalog Spring Cleaning: https://h...


How To Gain New To Brand Customers with Amazon PPC
04/20/2026

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Amazon Marketing Cloud audience strategy for new to brand buyers using competitor ASIN targeting.

Every brand owner should prioritize new-to-brand buyers for sustained brand growth. This video guides you through creating effective amazon ads to target new customers. By optimizing your ppc strategy and focusing on specific audience segments, you can significantly boost customer acquisition and expand your brand's reach.

Book a call with My Amazon Guy and get a direct action plan for your brand: https://bit.ly/4jMZtxu

Want free resources? Dowload our Free Amazon...


Find Amazon FBA Overcharges Before They Eat Your Revenue
04/17/2026

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Amazon FBA fees, wrong dimensions, fulfillment costs, Cubiscan errors, and hidden Amazon overcharges hurting profit margins.

Stop guessing where your money is going and get a full breakdown of your hidden Amazon fees today: https://bit.ly/4jMZtxu

This video discusses the 'Dimension Problem' in Amazon FBA logistics, where incorrect dimensions can silently erode profits for the amazon seller. Learn how to audit your order fees and seek reimbursements for overcharges, which is crucial for effective supply chain management. This insight is vital for anyone looking at how to...


You Don't Need Expertise to Build a Brand (Here's Why)
04/16/2026

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Answer customer questions with short videos to improve SEO and get real client calls.

Steven Pope discusses how asking questions can lead to valuable content creation, using 'Diary of a CEO' as an example of successful personal brand development without needing to be an expert. He emphasizes that content marketing and consistent posting are crucial for youtube growth, and that a solid content strategy is more important than achieving viral status. This approach helps in how to become a content creator and build an audience.

Get better sales and...


Why This Amazon PPC Option Is Risky
04/15/2026

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Amazon PPC cost per click vs cost per acquisition explained, including Amazon ads bidding, impressions, conversion rate, and pay-per-sale risk.

Schedule a coaching call with My Amazon Guy for expert advice: https://bit.ly/4jMZtxu

This video explains why cost per click is still the safer option for most Amazon sellers. It breaks down how Amazon ads use impressions, clicks, relevance, and conversion rate to decide what gets shown. It also explains why pay-per-sale or cost per acquisition models can be risky when there is not enough data behind...


Breaking News: Amazon To Allow Credit Cards For Ad Payments.... For Now
04/14/2026

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Amazon ads payment method update explained, including credit card changes, seller reactions, billing concerns, and beta test risks for advertisers.

Struggling with rising ad costs or confused about Amazon’s changes? Get a clear plan for your account: https://bit.ly/4jMZtxu

This video explains the recent Amazon ads billing update and what it means for sellers. It covers the impact of removing credit card rewards, why advertisers were concerned about lower margins, and how Amazon clarified that the change only applied to a small group. It also breaks do...


The Simple Strategy That Turned Questions Into Millions
04/14/2026

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Get clients for your agency by answering customer questions and turning small videos into real revenue.

If you need help, book a call with experts: https://bit.ly/4jMZtxu

Steven Pope explains how answering customer questions helped bring in clients and millions in revenue. He talks about YouTube content strategy, organic lead generation, agency growth, hiring interns, and why small videos can work better than big view counts in a niche. This video shows a simple way to get clients for an agency or business without relying on ads.<...


How To Buy An Amazon FBA Business in 2026
04/13/2026

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Buying an Amazon FBA business in 2026 requires understanding profit multiples, valuation, and real risks. This video breaks down where to find FBA businesses, how to review listings, and what numbers matter most. Learn how to analyze revenue, profit margins, inventory costs, and paid traffic before buying a business.

View all of trusted partners here: https://myamazonguy.com/recommended-3rd-party-services/

Stop guessing on deals that can cost six figures, get a full breakdown of your target business before you buy: https://bit.ly/4jMZtxu

#AmazonFBA #AmazonBusiness #EcommerceTips #OnlineBusiness...


2026 Amazon PPC Profitability Masterclass That Actually Delivers Results
04/10/2026

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Join Noah Wickham from My Amazon Guy as he discusses current amazon ppc strategy and answers audience questions on managing brands effectively. This session covers screen shares of Amazon Ads dashboards, focusing on audience targeting, performance metrics, and search impression share. Learn about optimizing your amazon advertising campaigns and discover the best approaches to amazon sponsored ads.

Stop guessing your ad strategy, get a real breakdown of what’s draining your budget and fix it fast: https://bit.ly/4jMZtxu

#AmazonPPC #AmazonAds #EcommerceStrategy #AmazonSellerTips #PPCAdvertising

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Amazon Killed Alt Text Indexing For Good
04/09/2026

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Amazon has implemented a significant update regarding alt text functionality within A+ content, impacting how sellers previously handled indexing. This video explains that Amazon now uses artificial intelligence to automatically generate alt text for all images. This change affects amazon listing optimization and amazon seo practices, requiring sellers to adapt their strategies for enhanced brand content moving forward.

Fix lost rankings fast before traffic drops further get a full listing strategy review now: https://bit.ly/4jMZtxu

#AmazonSEO #AmazonFBA #EcommerceTips #AmazonListing #keywordranking 

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We Paid Millions to Learn This So Amazon Agencies Don’t Have To
04/09/2026

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AI tools now replace expensive software, reduce development time, and improve business systems. Learn how agencies use AI for automation, churn prediction, customer data tracking, and faster builds. This video covers AI for ecommerce, agency growth, automation tools, and real use cases in 2026.

If outdated systems are slowing growth, fix it now before competitors replace you with AI:  https://bit.ly/4jMZtxu

#AIforBusiness #AgencyGrowth #AutomationTools #EcommerceStrategy #aitools 

Want free resources? Dowload our Free Amazon guides here:

Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0


Amazon Sellers Making This Expansion Mistake
04/08/2026

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Wondering how to determine if your brand is ready for market expansion beyond Amazon? This video helps assess if your online business has the necessary cash flow and inventory for growth. Learn key considerations for ecommerce scaling and whether you're prepared to sell on Amazon, Walmart, Shopify, or TikTok Shop. We dive into ecommerce operations to ensure a smooth transition.

If scaling to new marketplaces feels risky or unclear, fix the gaps now before expansion turns into lost profit and inventory issues: https://bit.ly/4jMZtxu

#EcommerceGrowth #AmazonSellers #TikTokShop...


Your Ads Are About to Get Obsolete
04/06/2026

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This video features a thought-provoking discussion about the future of advertising and the impact of AI purchasing agents. The conversation explores how artificial intelligence could shift marketing strategies from humans to robots, raising concerns about emotional appeals and human preferences. We discuss the role of knowledge and culture when considering this new era of automation.

If ad spend is rising but sales are flat, it is time to fix the strategy before more budget is waste, get expert eyes on it now: https://bit.ly/3ZlHh6G 

#AmazonAdvertising #AmazonPPC #E...


How Strikethrough Pricing Works On Amazon in 2026
04/06/2026

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Amazon is implementing significant changes to how list price and strikethrough price are displayed, affecting every amazon seller. This video clarifies the new "Typical Price" and "List Price" terminology, detailing how these are calculated and validated to help you understand how to price your product. Learn how to update these prices within Seller Central to optimize your amazon sales and ensure effective ecommerce practices.

Fix the pricing setup before Amazon wipes out the discount, get a direct strategy call for the listing now: https://bit.ly/4jMZtxu

#AmazonPricing #AmazonStrikethroughPrice...


Steven Pope Built This After Watching Amazon Fail Sellers
04/03/2026

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People are often frustrated with Amazon's 'shoot first, ask questions later' culture and the perceived lack of care for sellers, often citing customer service as a major pain point. This video features a discussion about these frustrations and the motivations behind starting MyAmazonGuy, highlighting the importance of strong client relationships for any entrepreneur. It offers valuable small business advice for those navigating the complexities of an online business and selling on Amazon.

If your Amazon listings are getting traffic but not converting, fix it now with expert help before sales drop...