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 How much equity should a business partner get for bringing marketing expertise instead of capital? Steven Pope and the My Amazon Guy leadership team discuss a potential partnership with Powder Vitamins, debating 25% to 50% ownership, leadership roles, and plans to grow the supplement brand through athlete marketing, grassroots promotions, and behind-the-scenes content. The team weighs the value of Steven's involvement and what it would take to turn a $500K brand into a multimillion-dollar business.

Your brand needs more than a good product to grow. Book a call with My Amazon Guy and b...

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Ecommerce SEO in 2026 covers Google rankings, AI search optimization, quality backlinks, and ways online stores can improve organic traffic. Ecommerce SEO strategies include product schema markup, Shopify collection page SEO, relevant backlinks, technical SEO, and helpful website content. SEO vs AI search comes down to trusted content, structured product pages, website authority, and search ranking practices that support long-term visibility.

Your competitors are showing up on Google while your brand gets left behind. Find out what's holding back your website rankings, organic traffic, and AI search visibility with an expert SEO...

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Amazon PPC not converting? Low impressions, few clicks, and no sales can signal bid, keyword relevance, CTR, or product listing problems. Amazon PPC optimization starts with the ICAP funnel: impressions, clicks, add to cart, and purchases to find where shoppers stop buying. Amazon conversion rate and click-through rate depend on product images, pricing, reviews, search placement, and listing quality.

Stop paying for impressions that lead nowhere. Get an expert review of what's hurting Amazon PPC clicks, conversions, and sales before more ad spend goes to waste: https://bit.ly/4jMZtxu
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Amazon Q4 marketing strategies help sellers prepare for Black Friday Cyber Monday sales. Amazon Marketing Cloud, customer journey analytics, and audience targeting help reach high-intent shoppers. Full-funnel Amazon ads, brand tailored promotions, and cart retargeting help turn holiday traffic into sales.

Stop spending Q4 ad dollars on shoppers who won't buy, get an Amazon advertising plan built around high-intent customers before Black Friday hits: https://bit.ly/4jMZtxu

#AmazonFBA #AmazonPPC #BlackFriday #AmazonAdvertising #AmazonSellers

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 What if your agency's biggest success becomes the reason a client fires you?

Steven Pope shares how he lost a client after growing his agency fees to around $21,000 a month. In this coaching call with Jasim, he explains why certain agency pricing models can backfire, how to structure contracts that make sense for both sides, and what agency owners should consider before scaling.

The conversation also covers building systems that run without constant founder involvement, finding clients through cold outreach, and deciding when to outsource versus building an in-house t...

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 Amazon is testing AI-generated main image backgrounds, and sellers may not even know their images are changing. For years, Amazon has pushed sellers to use clean white backgrounds for their main product photos. Now, Amazon appears to be testing its own AI-generated backgrounds on beauty listings from brands like Olay, Bliss, L'Oréal, and St. Ives. From gray backgrounds to completely different product images, these changes raise questions about Amazon's image rules and how they could affect click-through rates. Watch real examples from Amazon search results and see what these AI image tests co...

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 My Amazon Guy is putting its brand-building strategy to the test. Can MAG turn a growing supplement brand into a $100M business?

In this video, Steven Pope and Noah Wickham meet with Scott, who runs a $250 million company outside his supplement business, to discuss an electrolyte brand already selling over 4,000 units per month.

The discussion covers product positioning, manufacturing challenges, inventory management, and scaling in a competitive Amazon category. Scott also proposes a potential partnership with MAG, opening the door to a new opportunity.

As part of M...

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 Amazon product images can improve CTR and conversion rates when they answer shoppers' questions.

Learn how main images, product keywords, pack sizes, infographics, and lifestyle photos can help Amazon sellers get more clicks and sales. See how negative reviews can guide image design, why mobile-friendly text matters, and how A+ Content can address buyer concerns. The video also covers how to test listing images and track conversion rates using Amazon's Manage Your Experiments.

Get expert help improving your Amazon listings and conversions. Book a call: https://bit.ly/4jMZtxu

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Amazon PPC budget tips cover $500 monthly ad spend, daily budgets, and long-tail keyword targeting. Auto campaigns, broad match campaigns, and product-specific searches shape an Amazon product launch strategy for sellers with limited ad spend. Campaign data, sales, and profitability guide Amazon PPC bid changes and budget increases instead of a fixed monthly spending cap.

Turn a $500 PPC guess into a focused launch plan, book a strategy call to review campaign targeting, bids, and where the next advertising dollar should go: https://bit.ly/4jMZtxu

#AmazonPPC #AmazonAdvertising #AmazonProductLaunch #AmazonPPCStrategy
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Launching an Amazon brand from scratch in 2026 sounds risky. Doing it in one of the most competitive categories makes it even more interesting.

Steven Pope and the My Amazon Guy team are taking on that challenge with a new supplement brand. From choosing the right products to questioning what it takes to compete, the team shares the decisions, debates, and challenges behind the launch.

But with so many established competitors, does starting from zero still make sense?

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 Doing everything right in sales and still losing deals? The problem might be what happens when an agency tries too hard to win a client. 

Steven Pope and Noah Wickham discuss a real sales opportunity My Amazon Guy lost, the decision that may have hurt their chances, and why giving potential clients everything they ask for can backfire. This conversation reveals why sticking to a proven sales process matters, even when it means walking away from a deal.

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Amazon PPC wasted ad spend is costing sellers sales. See how a 90-day Amazon PPC audit finds keywords with zero conversions. Learn how Amazon search term reports help identify wasted ad spend and why campaign ACoS alone misses costly problems. Mad Growth Podcast covers Amazon DSP retargeting, new-to-brand customers, and ways to improve Amazon advertising performance.

Get more Amazon PPC tips and expert insights from Sellers Umbrella: https://sellersumbrella.com/

Stop wasting money on Amazon ads that don't convert. Book a call with My Amazon Guy to find out...

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How to launch a product on Amazon in 2026 with a smart Amazon FBA product launch strategy, PPC campaigns, pricing tips, and first sales. Learn Amazon PPC launch strategy using auto, broad, phrase, and exact match campaigns, competitor targeting, launch discounts, and Buy Box pricing. See how Amazon FBA fees, advertising costs, profit margins, and the Amazon revenue calculator affect new product sales and long-term growth.

A product launch can burn through cash before the first sale. Get an Amazon launch plan built around pricing, PPC, and real profit margins before spending...

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Choosing the wrong packing method for Amazon FBA inventory can cause confusion when creating shipments in Seller Central. This step-by-step tutorial explains the difference between case packs and individual units, showing how to ship 2,000 units in eight boxes of 250. Follow the Send to Amazon workflow to enter box quantities, weights, and dimensions correctly and complete the packing information for multiple boxes.

Need help with your Amazon FBA shipments? Book a call with us: https://bit.ly/4jMZtxu

#AmazonFBA #AmazonSellerCentral #AmazonShipping #AmazonSellers #FBAShipping

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 Black Friday can bring record Amazon sales, but one inventory mistake or unexpected FBA fee can eat into profits fast.

This Amazon Q4 prep checklist covers inventory planning, listing health, holiday keywords, Black Friday deals, and PPC strategies to help sellers prepare for peak shopping traffic.

Learn how My Amazon Guy uses quality checks, audits, and checklists to manage Q4 preparation, reduce costly mistakes, and use Amazon Marketing Cloud retargeting to reach shoppers who showed interest but didn't buy.

Get your Amazon store ready for Black Friday a...

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Amazon profit margin depends on more than fees—it comes down to ad spend, CAC, pricing, and how the brand is built to grow across channels. Growing an ecommerce brand means knowing when to invest, when to break even, and how Amazon costs compare with customer acquisition on other platforms. This video covers Amazon profit margins, growth strategy, ROI, ad spend targets, and the financial decisions that can help a brand scale without losing control of cash flow.

Connect with Abir Syed for ecommerce finance, profit margin, and CFO support: https://up...

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 Amazon Seller Central changed its interface and moved familiar tools into new menu sections. Business Reports, Brand Analytics, inventory settings, and other daily seller tools are now harder to find. This video breaks down the new Seller Central navigation, shows where important tools moved, and explains how to use the Site Map and Custom Analytics to find what you need faster.

Get expert help with your Amazon account. Book a call with our team today. https://bit.ly/4jMZtxu

#AmazonSeller #SellerCentral #AmazonFBA #AmazonSellers #AmazonSelling

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 Growing on Amazon is not just about sales. It is also about protecting your margins. In this video covers two decisions that can affect profitability: how to make low-priced products work through pricing, bundling, or larger sizes, and when profitable PPC search terms should stay running instead of being negated.

Need help fixing profit leaks in your Amazon account? Book a call with My Amazon Guy: https://bit.ly/4jMZtxu

#AmazonSeller #AmazonPPC #AmazonFBA #AmazonAdvertising #AmazonSales

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How to use AI for Amazon selling starts with asking better questions about SEO, PPC, CTR, conversion, and sales growth. I’ve published thousands of Amazon seller resources, so tools like Perplexity, Grok, and Claude can pull from my content to help sellers find answers faster. I use AI to make Amazon knowledge easier to search, whether the problem is traffic, conversion, ads, listings, or figuring out what to do next.

Get a clear Amazon growth plan built for the problems holding sales back: https://bit.ly/4jMZtxu

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Amazon Accelerate 2026 seller updates cover Seller Assistant AI, Claude integration, global selling, Prime delivery, and multichannel tools. Amazon sellers can connect Seller Assistant data with Claude while new Seller Central tools cover eBay, Shopify, TikTok, Walmart, and global sales. See which Amazon Accelerate announcements are actually new, which sound familiar, and what these seller tools could mean for day-to-day operations.

Amazon keeps adding seller tools, but tools do not fix a weak account plan, get the ads, listings, inventory, and growth plan reviewed before adding more software: https://bit.ly/4jMZtxu<...

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Amazon Accelerate 2026 seller updates cover Seller Assistant AI, Claude integration, global selling, Prime delivery, and multichannel tools. Amazon sellers can connect Seller Assistant data with Claude while new Seller Central tools cover eBay, Shopify, TikTok, Walmart, and global sales. See which Amazon Accelerate announcements are actually new, which sound familiar, and what these seller tools could mean for day-to-day operations.

Amazon keeps adding seller tools, but tools do not fix a weak account plan, get the ads, listings, inventory, and growth plan reviewed before adding more software: https://bit.ly/4jMZtxu<...

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Amazon Ads auto optimization was shown at Amazon Accelerate, giving sellers an early look at how Amazon may automate more PPC decisions. This video breaks down the new keyword, bid, and targeting controls Amazon presented and how they compare with existing auto campaigns. It also looks at seller control, PPC automation, search term harvesting, and what this change could mean for Amazon advertisers.

Put Amazon’s new ad automation against a real PPC strategy, schedule a call to find where automation helps, where it wastes spend, and what still needs human co...

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Amazon seller updates September 2026 cover FTC ad pricing allegations, Amazon DSP ChatGPT ads, listing changes, and Prime Big Deal Days. Amazon sellers also get Sponsored Brands collection changes, Sponsored Products conversion tools, and a new product quantity variation theme. The roundup covers Seller Assistant AI, Amazon DSP advertising, Q4 promotions, customer acquisition, re-engagement, and Amazon PPC changes.

Watch all videos here:
US FTC Sues Amazon Over $20bn in Rigged Advertising Manipulation: https://www.youtube.com/watch?v=weHPmI2Vi3w

Amazon Ads Announces Partnership w/ ChatGPT Ads: https...

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Amazon Review Requests ads let eligible US sellers reach recent buyers for ratings and written reviews through Amazon Ads. The new Amazon review request beta uses campaign bidding and budget controls while verified purchasers see review invitations across Amazon. Amazon sellers with products under 1,000 ratings and reviews can test the new review ads through Amazon Ads Agent when the beta opens.

Before adding another Amazon ad campaign, get the review and launch strategy checked so ad spend supports sales instead of creating another expensive test: https://bit.ly/4jMZtxu

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New Amazon sellers are facing bigger cash flow and financing challenges in 2026, especially when money is tied up in inventory. In this video, Steven Pope explains why his close rate with new Amazon sellers dropped from 33% to 15%, why financing has become a major roadblock, and how My Amazon Guy plans to connect sellers with financing options. He also shares a $15,000 product launch mistake and explains how the right agency support can help sellers avoid expensive errors and scale faster.

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Amazon sellers can improve product ranking by fixing keyword relevance, listing images, pricing, A+ content, bullet points, and backend search terms. This guide explains how Amazon ranking works, how SEO and PPC support each other, how to find useful keywords, and how to audit a listing for better indexing, clicks, conversions, and organic rank.

Book a coaching call with My Amazon Guy: https://bit.ly/4jMZtxu

#AmazonSEO #AmazonFBA #AmazonPPC #AmazonSeller #AmazonListingOptimization

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What if the tasks eating up hours of your day could be handled automatically?

In this episode of the MAG Growth Podcast, Joe from Order Automator breaks down how ecommerce founders can reduce manual work, simplify Shopify and Amazon workflows, use smarter post-purchase offers, and improve fulfillment with Amazon Multi-Channel Fulfillment (MCF).

They also get into the hidden cost of busywork, why fast shipping matters more than most brands think, and how backend automation can give founders more time to focus on high-ROI growth.

Watch the full...

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 Amazon sellers share strategies learned from Steven Pope for ranking, PPC, stock, pricing, CTR, and product launches. The video covers Strike Zone keywords, cutting wasted ad spend with keyword negations, avoiding stockouts, making the most of the honeymoon period, adjusting pricing, and improving main images to help click-through rate and conversions. These are practical Amazon seller tips that can help improve listings, ad performance, and sales.

Need help growing an Amazon brand? Book a call with My Amazon Guy: https://bit.ly/4jMZtxu

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Amazon announced major Seller Assistant updates at Amazon Accelerate, with new support for Anthropic’s Claude and Amazon Quick through Amazon Bedrock. The update adds 24/7 workflows, custom automations, Seller Central data access, pricing actions, restock planning, product rating alerts, and other routine seller tasks. The video also looks at how useful these features may be compared with current third-party tools, where Seller Assistant may still fall short, and why knowing how to use these tools still matters for Amazon sellers.

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Amazon PPC keyword strategy for scaling low-ACoS terms, fixing high-ACoS spend, setting target ACoS, and protecting organic rank. Amazon PPC optimization covers keyword bids, conversion rate, CTR, search volume, campaign spend, and when an underperforming search term should be paused. The video also explains how PPC bids affect Amazon organic ranking and where sellers should spend more to gain page-one keyword positions.

If PPC spend is rising while profitable keyword growth stays flat, get the account reviewed before more budget gets pushed into the wrong terms: https://bit.ly/4jMZtxu
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Gong review 2026: This two-year sales software review covers call coaching, talk ratio, AI trackers, and why the team canceled Gong. The review covers Gong pros and cons, conversation intelligence, HubSpot integration, call recording, sales coaching, and long-term software value. It also shows why AI sales call recording and custom workflows became practical Gong alternatives for a service sales team.

If an Amazon brand is paying for more tools but still missing sales, it needs a plan built around the real revenue gaps before another month gets wasted: https://bit.ly/4jMZtxu<...

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 Amazon is making it easier for customers to see whether a seller is approved by a brand through seller approval labels on Amazon. In this video, Noah Wickham explains Amazon Brand Registry protection roles and selling roles, including Brand Representatives, Registered Agents, and the newer Reseller role. The video also covers what these permissions may mean for third-party sellers and how brand owners can manage approved resellers, protect their brand identity, and use drone accounts to keep better control over listing content on Amazon.

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Selling on Amazon Europe can help US sellers test EU demand, handle VAT, and start with Germany before expanding across European marketplaces.

MAG Growth podcast guest Nick Penev of hellotax and eCom Hot Sauce talks about Amazon Europe expansion, Amazon VAT, FBA, product compliance, listing localization, and finding the right partners. Nick explains why US brands should check demand first, test a small catalog, and add European markets only when the numbers make sense.

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 Amazon Ads has rolled out a new beta feature inside Sponsored Products campaign creation called “Increase Conversions.” When enabled, Amazon can create an additional Sponsored Brands collection campaign alongside the Sponsored Products campaign.

In this video, Noah Wickham from My Amazon Guy explains how the new setting works, how it fits into Amazon’s push toward collection ads and full-funnel marketing, and what sellers should check, including bids, target keywords, products, and campaign naming.

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Five minutes in front of a camera can produce nothing when the customer is missing from the conversation. Steven Pope explains why forced brainstorming makes content harder and how real customer questions, DMs, emails, support issues, and Amazon problems can become useful video ideas. For Amazon sellers, founders, and brand owners, staying close to customer feedback makes it easier to create tutorials and videos around problems people already care about.

Need help with an Amazon brand? Book a coaching call with My Amazon Guy: https://bit.ly/4jMZtxu

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Prime Big Deal Days 2026 for Amazon sellers covers promotions, PPC bids, and customer targeting before the October 6–7 sales event. Amazon Brand Tailored Promotions can reach high-intent shoppers, new customers, and at-risk buyers while the event builds useful audience data. Amazon PPC budgets, cost per click, AMC targeting, Black Friday, and Cyber Monday planning all matter as shoppers wait for Prime Day deals.

Get the Prime Big Deal Days promotion, bid, and audience plan checked before October 6 so Q4 starts with a plan instead of expensive cleanup: https://bit.ly/4jMZtxu

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 Amazon just changed variation themes across 193 product types. This video explains how the new single-pack and multipack quantity rules work, why some size, color, and quantity setups may move from three variations to two, and what sellers should update now to avoid customer confusion and listing issues.

Book a call with My Amazon Guy for help with Amazon catalog and listing issues: https://bit.ly/4jMZtxu

#AmazonSeller #AmazonFBA #AmazonSellerCentral #AmazonListing #Ecommerce

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Amazon Ads ChatGPT integration brings ChatGPT Ads into Amazon DSP for AI advertising and programmatic campaigns. Amazon DSP advertisers can reach ChatGPT users with conversational ads during product research, comparisons, and buying decisions. Amazon sellers and ecommerce brands can see how AI shopping, Amazon advertising, and ChatGPT commerce may change paid media.

Ready to test Amazon DSP and AI ads for your brand? Book a call to build a smarter paid media plan around ChatGPT advertising: https://bit.ly/4jMZtxu

#AmazonAds #AmazonDSP #ChatGPTAds

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Business advice for entrepreneurs on risk, failure, hiring, time management, AI, ecommerce, and lessons successful founders wish they knew. Successful founders share real business lessons on betting on themselves, learning from mistakes, hiring strong talent, and making better decisions. The video also covers startup growth, Amazon and ecommerce opportunities, go-to-market thinking, business exits, priorities, and founder time.

Stop paying for business lessons through wasted time and bad decisions—get an Amazon growth plan focused on what to fix, hire, or stop doing next: https://bit.ly/4jMZtxu

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 A few harmless clicks can quietly turn into 179% ACoS and zero sales. Kevin explains how Amazon PPC waste can build up across campaigns when shorter reports fail to show the full picture. By checking the Amazon Ads Targeting tab with Year-to-Date data, sellers can find high-ACoS targets, filter for zero orders, and spot clicks that keep spending without enough sales. This simple audit helps show which targets should be paused, which bids should be lowered, and where ad spend needs to be cleaned up.

Stop wasted Amazon PPC spend and book a...