The Business Fondle

40 Episodes
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By: Professional Babe

Welcome to The Business Fondle — the bold business podcast for entrepreneurs and business owners, hosted by Peta Serras, the Professional Babe. So why don’t you pour yourself a drink and slip into something a little more comfortable and I’ll get your business going.

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186. WHY WAITING FOR PROOF IS KEEPING YOU STUCK
#186
Yesterday at 11:00 PM

Doing all the work and still not seeing results? Your success might be compounding behind the scenes. Here’s how to stop waiting and go get it.

If you’re feeling stuck in business, watching everyone else run rings around you while your effort doesn’t seem to match your outcomes, this one’s for you.

Key Topics Covered:

Why stressing about getting older is really stress about time passing without growthHow to spot when you’ve put yourself in the “holding bay” of life and businessThe YouTube comeback story that turned under 5,000 fo...


185. HOW TO KNOW IF YOUR BUSINESS IS GROWING (EVEN IF REVENUE ISN'T)
#185
10/20/2026

Working your ass off but the revenue isn't moving? You might not be stuck, you might be in a business recomposition.

In fitness, a body recomp means losing fat and gaining muscle while the scale barely moves. Business works the same way and here's a 7-point business audit for scoring the parts of your business that are quietly getting stronger, plus the ones that need a defibrillator.

Key Topics Covered:

Why obsessing over monthly revenue leads to fire sales, discounts and the wrong clientsHow to check that your daily actions are actually...


184. GUESS WHAT, BITCH? I'M WRITING MY BOOK
#184
10/15/2026

GUESS WHAT, BITCH? I'M WRITING MY BOOK!!!!! This feels long overdue and something I have desired for a long time. I was getting overwhelmed by the process, not realising I have already written my book in my entire body of work out there. Maybe you have too?

Key Topics Covered:

Why your first draft may already exist in content you've publishedWhat a 2022 email taught Peta about work with real longevityHow being consistent can make you feel invisible, and why you keep going anywayRemoving the commercial expectation so better ideas can come throughThe launch that...


183. EVERY ENTREPRENEUR YOU LOVE HAS A CREATIVE PROCESS (EXCEPT YOU)
#183
10/06/2026

No ideas, no direction, and buying other people's certainty? You don't have a content problem. You have a creative process problem.

Entrepreneurship is one of the most creative things you can do, but most of us treat content as "I haven't posted, what can I sell?" In this episode of The Business Fondle, I take you through my own creative process, the one behind my podcast, my offers and my biggest business decisions, and shows you how to build yours so your best ideas finally make it out of your head.

Key Topics Covered:

...


182. GET RICH, GET HOT, GET EVERYTHING (END OF YEAR GAMEPLAN)
#182
09/29/2026

You don't need a new year or a Monday — YOU are the fresh start. And here's how to make the last 100 days of the years count.

This episode is your end-of-year business plan: decide the future you want, raise your standards and do the boring daily action that gets you there. I covers visual anchors and vision boards, why annoyance tells you which standards need levelling up, and why building reputation assets beats pumping out more content in the AI age.

Key Topics Covered:

Why waiting for a fresh start keeps you stuck, and ho...


181. GET OVER IT, BITCH: REMINDERS ON CLIENTS, PRICING, AND YOUR IMPACT
#181
09/22/2026

What if the thing that annoys you most about your clients is actually the exact thing they're paying you for?

In this episode, I breaks down three reminders every service provider needs: how to recognise when you've outgrown your current client base, why your next price increase is less about deliverables and more about identity, and why you'll only ever see 2% of the real impact you have on people. Expect some tangents, some tough love, and a whole lot of "back yourself."

Key Topics Covered:

Why your client frustrations point straight to what you're...


180. THE STANDARD OF EXCELLENCE WITH CHLOE FORD
#180
09/15/2026

Why are you taking life advice from the friend who's never had to live in your body?

I sits down with health, fitness and business strategist Chloe Ford for an unfiltered chat about raising your standards, why "enabling friends" keep you stuck, and the difference between reading about personal development and actually doing it. They get into discipline versus hustle culture, why B-plus effort beats waiting for a perfect day, and why self-trust — not motivation — is what actually gets you results.

CONNECT WITH CHLOE:

Instagram: https://www.instagram.com/chloefordwellness/
Webs...


179. GIVE YOURSELF EVERYTHING YOU'VE EVER WANTED
#179
09/08/2026

You don't become a new person the day the money hits your account — you become more of who you already were, one purchase and one decision at a time.

In this episode I unpack why entrepreneurship really is the ultimate personal development tool — because it gives you the funds, time and safety to finally become the person you were always meant to be. I trace it back to my teenage self reading Vogue, why I sold my Pilates studio to stop denying my true identity, and how a $472 Dior makeup class 20 years ago still shapes how I run...


178. SELF-BELIEF IS THE REAL GROWTH STRATEGY (I CRIED RECORDING THIS)
#178
09/01/2026

In this deeply personal birthday episode, I get real about the last five years of Professional Babe — the same hotel room where I shot my original branding photos, the financial milestones, and the mindset work that got me here and why self-belief is the real constant behind every result I've had.

Key Topics Covered:

Why self-belief is the real growth strategyThe money mindset shift behind paying myself a six-figure salary and building a growth fundHow I lost 14 kilos through incremental, consistent change (not a quick fix)Checking yourself: the "would this matter if I did it ev...


177. GREAT WORK NEEDS CLIENTS GOOD ENOUGH TO SHOW IT OFF (CONTROVERSIAL AND I'M GOING THERE)
#177
08/25/2026

You can be the best in the room and still look average — if the people you're working with won't rise to meet you.

This episode is about the client calibre problem nobody wants to name. If you're an expert who feels flat, uninspired, or like you're dragging people across the line, the issue probably isn't your skill — it's that your work can't be expressed in its highest form until you're working with clients capable of living up to the standard. 

Key Topics Covered:

Why A-grade work needs A-grade clients before it can look like artTh...


176. HOW TO SELL EXPENSIVE THINGS
#176
08/17/2026

The strategy and the mindset behind selling premium offers — and why being called expensive should be a compliment.

Most people lead with their cheapest offer and wonder why high-ticket sales feel impossible. This episode breaks down exactly how to build, position and sell expensive offers — from restructuring your offer suite and making your premium service the hero product, to the mindset work that lets you say a big number out loud without your voice breaking. Real pricing, real numbers, no fluff.

Key Topics Covered:

Why your beliefs about "expensive" are quietly making your business deci...


175. WE STARTED OUR BUSINESS TO BE OURSELVES
#175
08/03/2026

We started our business to be ourselves — so why do so many of us still design the business we think we should have?

In this episode of The Business Fondle, Peta unpacks what really happens when entrepreneurs get the freedom to build a business their way, but keep shrinking back into who they think they need to be. Sparked by a client's comment after Peta got called out for "looking too glam" to be doing content, this one covers the real cost of authenticity, why she got dropped from a major brand deal for not being "brand-friendly," an...


174. HOW TO BE CONFIDENT AS FUQ
#174
07/27/2026

Confidence isn't something you're born with — it's evidence you've collected. And you already have more of it than you think.

This episode is the pep talk I gave a friend who couldn't see himself the way everyone else sees him. We're unpacking why imposter syndrome, not pitching, not selling and not showing up are all the same problem wearing different outfits — and the exact process I use to build confidence in a brand new situation by borrowing proof from the parts of my life where I already slay.

Key Topics Covered:

Why imposter syndrome, avoi...


173. PLAN YOUR MILLION DOLLAR YEAR LIKE YOU'VE ALREADY MADE IT
#173
07/21/2026

You could hit a million dollars and still hate how you made it. Here's the process that stops that from happening.

I'm walking you through Million Dollar You — the exact three-day immersion I just ran with my Business Bang clients — and the seven areas that have to be a 10/10 for your million-dollar year to actually feel good, not just look good on paper. Think of it like a tent: if one spoke is weak, the whole thing collapses, no matter how solid the rest looks.

Key Topics Covered:

Why hitting a million dollars means noth...


172. SORRY I GHOSTED — I WAS BUSY PLANNING MY MILLION DOLLAR YEAR
#172
07/13/2026

I'm making a million dollars this year — and it started with realising my goal was embarrassingly small.

After 18 years in business, I'm declaring my million dollar year and taking you inside everything that shifted to get here. From scrapping a program format within two hours of a dead call, raising my prices across the board, and deciding clients basically need to audition to work with me — this is what raising the standard actually looks like.

Also. Here's Chloe's Instagram! https://www.instagram.com/chloefordwellness/

Key Topics Covered:

Why hitting your goal...


171. GO GET REJECTED 100 TIMES
#171
07/06/2026

What if getting rejected 100 times was the fastest way to grow your business?

In this episode I break down the 100 No's Challenge — the exercise I gave my clients that had one of them calling it "fucking impossible." Inspired by Brooke Castillo's urge-resisting jar, I've adapted it for entrepreneurs: go out and collect 100 genuine no's from bold, stretchy, salesy asks, and watch what happens to your confidence, your business, and your bank account along the way.

Key Topics Covered:

Why a "safe" no doesn't count — and what actually counts as a stretchy noThe exac...


170. BUILDING A MILLION DOLLAR AI BUSINESS WITH BROOKE WRIGHT FROM WRIGHT MODE
170. BUILDING A MILLION DOLLAR AI BUSINESS WITH BROOKE WRIGHT FROM WRIGHT MODE episode artwork
#170
06/17/2026

She turned a failed launch and a screen recording for one client into $40K — and that was just the beginning.

Brooke Wright is back on the podcast, and this time the numbers are very different. When she was last here, she'd just hit her first $100K year. Now she's tracking $100K quarters, her membership has grown from 10 to 150 people, major global brands are sliding into her DMs, and she's founding Techella — a women's AI festival that went from idea to trademark in about two days. 

We get into how she pivoted her signature offer, how she u...


169. DECISIVENESS IS AN AURA
#169
06/01/2026

Indecision isn't just a mindset problem — it's leaking out of your business and your clients can smell it.

If you've been wondering why your perfect website, schmick feed, and polished assets aren't converting the way they should, this episode is your answer. I break down why decisiveness is one of the most powerful business strategies you can have, how indecision operates like a veil over everything you do, and why buyers are ultimately purchasing certainty — not content.

Key Topics Covered:

Why buyers purchase certainty, not content or aestheticsThe embodiment gap: the difference between performing conf...


168. YOU ARE THE PREMIUM OPTION
#168
05/25/2026

You are the premium option — and it's time you actually believed it.

This one's about the two beliefs that are holding you back. Here's what we cover:

Key Topics Covered:

The two non-negotiables I tell every client: "I am the premium option" + "It is a privilege to be my client"Why sitting in imposter syndrome is self-indulgent — and what to do insteadThe wardrobe analogy that perfectly explains why mindset work has to happen alongside strategyWhat happens when you start your day with the wrong monologue (and how to flip it)Why familiar nega...


167. WHAT HAPPENS TO YOUR BUSINESS WHEN LIFE GETS IN THE WAY?
#167
04/08/2026

There's a belief that creeps in for almost every business owner on a winning streak: the moment you go quiet, it's all over. The momentum dies. You're starting from scratch. In this episode, I'm dismantling that myth completely. You've done will always outlast the frequency at which you did it.

Key topics covered:

Why good work stays with people long after they stop seeing youThe "muscle memory" principle applied to your business and contentWhy consistency is overrated and a body of work is everythingHow to stop hiding your best stuff behind a paywallThe difference...


166. BAD WORK IS GOOD BUSINESS
#166
03/30/2026

Perfectionism is one of the sneakiest productivity killers in business. Mid work is actually a non-negotiable part of becoming exceptional — and why withholding your "imperfect" output will never make you exceptional. 

Key Topics Covered:

Why bad work is a required step on the path to exceptional workHow perfectionism screws over your future selfThe online publishing deadline that changed how Peta approaches content creationWhy your "half-arsed" podcast episode or email could be the first draft of your best workThe difference between a body of work and individual perfect piecesWhy showing up consistently beats showing up per...


165. WHAT AN MLM TAUGHT ME ABOUT DOING A MONTH'S WORK IN 2 DAYS
#165
03/23/2026

If you've ever told yourself you'll start fresh on Monday, next month, or when the timing is finally right, this ep is going to call you out in the best way 😉 Using the lens of network marketing sales cycles and a very relatable story about convincing herself she needed a full 90-minute window just to exercise, I'm breaking down why waiting for perfect conditions is the thing that's keeping your results identical year after year.

Key Topics Covered:

Why needing "perfect circumstances" is costing you growthWhat network marketing taught me about compressing a whole mon...


164. WHAT 'DOING THE WORK' ACTUALLY LOOKS LIKE
#164
03/15/2026

Money loves speed — and your business results prove it. In this episode, I'm breaking down why the fastest path to results isn't working harder, it's closing the gap between decision and action. I share a real-time example of a Business Bang client who went from idea to 36 workshop sales in under a day, and exactly what separates experts who win from those who stay stuck in their heads.

Key Topics Covered:

Why "money loves speed" is the business principle you're probably ignoringThe real reason your great ideas aren't converting into resultsHow to habit-stack decisions with action (an...


163. THE AVERAGE TUESDAY MORNING FANTASY
#163
03/10/2026

Your Tuesday morning should feel just as sexy as your weekend — and if it doesn't, your business structure is the problem.

In this episode, I'm sharing the "Average Tuesday Morning Fantasy" — a concept born from a broke, dehydrated walk around Newcastle 17 years ago — and why it's been one of the most powerful guiding principles in how I've built my business and my life. If you're clawing to the weekend or quietly resenting your business, this one's for you.

Key Topics Covered:

What the Average Tuesday Morning Fantasy is and how to define yoursW...


162. How to scale your service-business without a team and on your terms [Workshop Replay]
#162
03/06/2026

You are already capable of going so much bigger than the goal you've set for yourself this year.

In this workshop, I'm calling out the business groundhog day that keeps solo service providers stuck at the same level year after year — and giving you the exact framework I use with my private advisory clients to scale without a team, without burning out, and without doing business the way everyone else says you should.

I'll walk you through why doubling your revenue goal is actually the smarter business plan, how to work out your true hourly ra...


161. THE SEAT AT THE TABLE YOU'VE ALWAYS DREAMED OF
#161
03/02/2026

So many entrepreneurs sabotage the very moments they've worked hardest for, and how to make your next level feel completely normal before it even arrives.

Whether it's landing a dream client, hitting a big income month, or finally getting a seat at the table you've always wanted — the goal was never just to get there. It's to belong there. Here's how to make sure you do.

Key Topics Covered:

Why people sabotage the exact moments they've been dreaming aboutHow to normalise your next level before it arrives so you don't se...


160. MONDAY MINDSET: The secret to a dramatic business level up
#160
02/23/2026

REGISTER NOW: https://www.professionalbabe.com/BIG

You've seen her. The woman whose business looks completely unrecognisable from 12 months ago — more money, better clients, a completely different level.

In this episode, I breaks down the truth behind "quantum jumping" in business: why it's not about sitting back and waiting for the universe to deliver, and exactly what you need to do (and think) differently to get from where you are now to where you actually want to be.

Key Topics Covered:

Why doing more of the same will never get yo...


159. MONDAY MINDSET: Let the world watch (and how to overcome your fear of being seen)
#159
02/16/2026

Stop holding yourself back because someone might be watching.

If you've ever cancelled content creation, avoided asking a question, or missed an opportunity because you were worried about being perceived, judged, or embarrassed you need today's episode!!! The thing is, the person judging you most harshly is probably judging themselves just as hard. And the version of success you're imagining? It requires you to be seen.

What You'll Learn:

The exact thought pattern that stops you from doing content in publicHow to identify whose voice is actually holding you backThe reframe that...


158. MONDAY MINDSET: For all the hot bitches who told they're 'too much'
#158
02/09/2026

In this episode, I'm breaking down why being called "too much," "too ambitious," or "too loud" is actually a sign you're on the right track. I'll share my recent experience of being told I'm "too ambitious" to date (ouch), and why our response to criticism reveals more about our own beliefs than what others actually think of us.

If you've ever dimmed your light to be more palatable, or second-guessed your ambition because someone felt threatened by it, this episode is for you.

Key Topics Covered:

Why being "too much" is actually...


157. MONDAY MINDSET: Make dread the metric (and why winners NEVER wait until they feel like it)
#157
02/02/2026

Stop waiting to feel like doing the work. If you're stuck in a cycle of waiting for motivation, you're literally training your brain to be weaker, not stronger. Dread isn't a sign you're not meant to do it. This is where the REAL growth happens.

In this episode, I'm breaking down why 50% of your life will be filled with negative emotion and why that's actually the best news for your business. I'll share why successful people aren't the ones waiting for inspiration, and why your competitors who "just do it anyway" are running circles around you. Plus...


156. RAISE YOUR BASELINE
#156
01/26/2026

Stop waiting for the perfect moment. Your baseline determines whether opportunities pass you by.

Your baseline isn't about perfection, it's about readiness. When opportunity knocks, will you be in a position to answer the door? I'm sharing the mindset shift that changed how I show up in business and life, the "broken nails" mentality that's keeping you small, and exactly how to lock in the version of yourself you want to be.

From maintaining your energy to your bank account, your baseline affects everything. Here's how to make sure yours supports the life you actually...


155. MONDAY MINDSET: Your emotions are revealing your standards
#155
01/19/2026

Your strong emotions are actually powerful data about your standards—and they're telling you exactly what needs to change.

If you feel things deeply, this episode is for you. I shares why strong emotions (good and bad) are a gift, not a curse, and how to transform them into actionable standards that upgrade your business, relationships, and life. Using real stories from dating to client payments, discover how to turn emotional signals into productive strategies instead of staying stuck in the same patterns.

Key Topics Covered:

How strong emotions reveal your hidden st...


154. MONDAY MINDSET: What would someone with a lot of options do?
#154
01/12/2026

You have so many options in life and business: you just haven't realised it yet. 

In this episode, I'm breaking down why scarcity mindset makes you grabby, how to shift into an abundance energy that attracts your ideal clients, and why lowering your standards is the real problem killing your business growth.

If you find yourself obsessing over every lead, getting anxious when someone doesn't convert, or feeling desperate about filling your next workshop, this episode is for you. I'm sharing the mindset shift that changed everything for me and how you can apply it t...


153. MONDAY MINDSET: Are you scared your clients will leave you or won't keep working with you?
#153
12/22/2025

In this episode, I'm diving deep into client departures, contract endings, and the stories we tell ourselves when people leave. I'll share why our obsession with how long things last is sabotaging us, the evidence game our brains play, and the exact mindset shift that transformed how I handle business uncertainty.

I also explore why growth sometimes means shedding what no longer serves you, why certainty is a salary you'll never have as an entrepreneur, and how to become the steady, grounded business owner who doesn't crumble when circumstances change.

Key Topics Covered:<...


152. HOT GUEST: Becoming a leading voice in AI, building a consultancy that scales & getting on major stages with Brooke from Wright Mode
152. HOT GUEST: Becoming a leading voice in AI, building a consultancy that scales & getting on major stages with Brooke from Wright Mode episode artwork
#152
12/18/2025

In this episode, I'm chatting with Brooke Wright, the exceptional founder of Wright Mode, about her incredible journey from side hustle AI enthusiast to six-figure business leader. We dive deep into how she transformed from a women's running retreat business owner to becoming one of the most sought-after AI and automation strategists in the industry.

Brooke shares the defining moment when she first discovered ChatGPT-3 (November 2022), how she tested it on her running clients, and the exact moment she realised this wasn't just a trend. 

She reveals her strategy-first approach to cutting through the chaos a...


151. MONDAY MINDSET: Separate yourself from your business
#151
12/16/2025

Becoming the entrepreneur of your dreams with a business that's vision board worthy requires a completely different operating system.

In this episode, I'm breaking down the two major shifts every business goes through and explaining why trying to upgrade your business with outdated software, beliefs, and methods will keep you stuck. This is the exact conversation I had with my Business Bang clients last week that altered one of them on a DNA level.

If you're struggling to scale beyond yourself, feel like your business is entirely dependent on you, or you're taking every business...


150. MONDAY MINDSET: Thinking about your business isn't doing the work
12/08/2025

Stop thinking about your business and start actually doing the work.

So many business owners feel exhausted and burnt out despite "working" constantly. Spoiler alert: they're not actually working. They're thinking about working, ruminating on problems, and mentally planning their future without taking aligned action.

If you're looking for the 10-hour-a-week, easy path to a million dollars, this episode isn't for you. But if you want to build something exceptional and you're ready to earn your keep, this is the reality check you need.

Key Topics Covered:

Why thinking about...


149. PART THREE: Decide. Become. Build. 🐆
#149
11/28/2025

TO ACCOMPANY THIS EPISODE DO YOUR SCORECARD: https://hot-business.scoreapp.com/

This is it. The final part. You've identified your goal. You've shifted your identity. Now it's time to look at your actual business and make sure the ingredients match the dish you're trying to make. This episode is a crash course in my GOLS Process.

If you're wondering why your business isn't matching your vision, this episode reveals exactly what needs to change (and spoiler: it might not be what you think 😉)


In This Episode You'll Discover:

The fou...


148. PART TWO: Decide. Become. Build. 🐆
11/27/2025

TO ACCOMPANY THIS EPISODE DO YOUR SCORECARD: https://hot-business.scoreapp.com/

Stop thinking your business problem is a business problem. In Part Two of this series, we're diving deep into the real architecture of change: your identity and standards. This is where the magic happens.

If you're stuck thinking you need to "fix" Instagram, be better at sales, or master some new skill, this episode reveals what's actually holding you back—and it's probably not what you think.

In This Episode You'll Discover:

Why your current identity and standards created yo...


147. PART ONE: Decide. Become. Build. 🐆
11/26/2025

TO ACCOMPANY THIS EPISODE DO YOUR SCORECARD: https://hot-business.scoreapp.com/

Stop declaring "next year is my year" and actually make it happen. In this series I'm helping you breaking down the gap between where you are now and where you want to be — and the game plan to master it!

If you're stuck in a cycle of broken promises to yourself, repeating the same patterns year after year, or feeling like your big vision is always just out of reach, this three-part series is designed to shake you awake. We're moving from preparing to pr...