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By: Kate Saffle

Welcome to The Fully In It Podcast with Kate Saffle, a show for powerful moms growing life-changing businesses while showing up intentionally for their families. I teach you how to create a family-first and profitable business, in less time, by leveraging simple strategy, mom-life friendly systems, and above all, the mindset of going fully in it. Learn more at happierinmotherhood.com.

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Branding Your Business
Branding Your Business episode artwork
#206
Last Saturday at 8:00 AM

Welcome to EP 206 of the Fully In It Podcast! Do you know how some businesses, you look at them, and just want to buy everything they offer? Their branding is so inviting and it speaks to you. What creates that? And how can you brand your business in a way that speaks to your best people? Let's go ahead and dig right in! 

Applications are now open for the Family Fueled CEO Mastermind. Ready to simply scale your business, for your dream family life, without hustle or pressure? Join a select cohort of inspiring mom business owners f...


How I strategize in my business based on my season of motherhood
How I strategize in my business based on my season of motherhood episode artwork
#205
05/22/2026

Welcome to Episode 205 of the Fully In It Podcast. On today's episode I'm sharing about how I approach defining my business strategy based on my current season of motherhood. If you're tired of one size fits all business strategies that don't reflect your home life, your type of business, even your energy and capacity, this is a conversation you want to stick around for!

Register for my FREE Fruitful Family First Business workshop on May 28th!

Read and subscribe to the Family First Mom CEO Newsletter 

Learn more about the next round of t...


Hiii! A motherhood and business update
Hiii! A motherhood and business update episode artwork
#204
04/22/2026

It's been over 5 months since my last episode and today I'm breaking the silence (so dramatic, I know!) I wanted to share with you what I've been up to, where I'm heading, and my thoughts on what it's really like holding motherhood and business with integrity. I've missed being here with you and hope you love this episode! 

Read and subscribe to the Family First Mom CEO Newsletter 

Learn more about and apply for the next round of the Family Fueled CEO Mastermind. 


(203) NO-vember, Time Hacks, and an Announcement
#203
11/01/2025

Do you struggle with feeling like you don't have enough time? In this episode I'm sharing some of my tried and true time management hacks that I've learned over the years of building my business while homeschooling my kiddos. This episode is also inspired by my clients who try my strategies and let me know what works and what doesn't! If you're ready for my best time hacks right now, let's go ahead and jump right in! 

 


100k CEO Shifts
#202
10/25/2025

There is a clear before and after when you start making 6 figures in revenue in your business. Welcome to EP 202 of the Fully In It Podcast. On today's episode I want to talk to you about the most pivotal shifts I see for creating $100k or more in your business. This is about more than just the income, it's also about who you become as a mom and CEO as you grow into this next level. If you're ready for some serious motivation and insight into the shifts that truly change the game, let's go ahead and jump right...


(201) Homemaking Habits This Fall
#201
10/18/2025

Welcome to Episode 201 of the Fully In It Podcast! Today I'm feeling cozy and want to chat with you all things homemaking this fall, what I'm shifting in my home, what I'm adding, and how I'm savoring motherhood right now. If you need a light episode that makes you want to putter around your kitchen, light a candle, get a warm drink, and join me. 

 

Oatmeal bar recipe 1....I typically swap the butter for coconut oil and it seems to hold better https://www.lovefromtheoven.com/homemade-granola-bars/   Recipe 2, I use almond butter instead of peanut butter https...


Multigenerational Mom CEOs with special guest, my mom, Kathy
#200
10/11/2025

Welcome to Episode 200 of the Fully In it Podcast! Do you ever wonder what the impact will be on your children of the choices you make, like growing a business or pursuing your vision? On today's episode, I have a very special guest, my mom, Kathy, joining me. In this episode, she shares her story of pursuing her passion, growing a family business over 3 decades, and the online business she's now leading during her retirement. She shares her wisdom for all of us mom CEOs, and I cannot wait for you to get to know her! 

 

...


How to Keep your Business Minimalist as You Scale Bigger
#199
10/04/2025

Welcome to Episode 199 of the Fully In It Podcast! Is it possible to keep your business simple even as you scale it up? Does scaling income and impact necessarily mean adding more? As mom CEOs, we have limited time and energy, and it truly matters how you spend both. I'm going to argue in this episode why subtraction in business is actually the key to multiplying your profit. If you are a fellow simple living fan who wants a light and sustainable business model even as you scale bigger, you're going to love this episode. Let's get into it!<...


Becoming the CEO Mother
#198
09/27/2025

Welcome to Episode 198 of the Fully In It Podcast. What does it take to go from dreaming of having your own business to becoming the CEO? On today's episode, 3 of the women from the current round of the Family Fueled CEO Mastermind are sharing their stories of scaling businesses while raising families. These women live all around the world, with different business models and family lives, and yet all 3 are the example of a family-first business in action. This episode is going to inspire and motivate you to take your business to the next level, for the family life...


Rock-Bottom to Faithful and Fulfilled in Motherhood, Marriage, and Business
#197
09/20/2025

Welcome to Episode 197 of the Fully In It Podcast! This episode has been years in the making, and I knew I needed to share this story with you. At the end of 2022, I was DONE. With everything. I had just signed my biggest client the month prior, and I was at my complete bottom. Then an encounter with God brought me back to my faith after years of pushing it away. I couldn't have anticipated how it would completely change my home, my motherhood, and my business, but it absolutely did. This is a raw and real story. Let's...


Business Maximums
#196
09/13/2025

Welcome to Episode 196! On last week's call I shared about building your business from your minimums, AKA the time and energy you are always able to give regardless of what's happening in life. But what if you're ready to go bigger? What if you know it's your time to stretch and hit a more substantial goal? In this episode we're talking about raising your personal ceiling on what's possible. Are you ready? Let's do this. 

 


Business Minimums
#195
09/06/2025

Welcome to EP 195 of the Fully In It Podcast! There is something I see female entrepreneurs do that often leads to burnout, health problems, or just plain feeling a lack of balance between home and business. In this episode, we're going to dig into a concept I'm calling business minimums and when you implement this, you're going to have more energy, find it less stressful to reach your goals, and enjoy your business way more. Business will no longer feel like it's taking over family life either. Curious what this looks like?


I'm Back! (What I'm Currently Focusing On in Home and Business)
#194
08/30/2025

Welcome to Episode 194 of the Fully In It Podcast. I took the loveliest break away from the podcast for the last few weeks of summer and beginning of school for my kiddos. In this episode, I'm simply catching you up on life, sharing what I'm working on in business, my focus in home life, and thoughts for you about balancing home and business this school year. You ready? Let's jump right in.

Excited to learn more about the Family Fueled CEO Mastermind? Early enrollment opens on October 6th. Only 5 spots available for the January round. Head her...


Family Renaissance
#193
07/19/2025

Want a fresh start for your family, full of creativity, joy, and growth? Welcome to Episode 193. No matter what this year or the past several years have looked like for you and your family, you can absolutely claim the beginning of your Renaissance. What do I mean by Renaissance? And how will this lead to such a beautiful season of fulfillment, deepening of your family culture, and connection? Well, you've gotta listen to find out. Let's go ahead and get started!

Want to learn more about the next round of the Family Fueled CEO Mastermind and see...


Should You Learn or Outsource Your Business Tasks?
#192
07/12/2025

Welcome to Episode 192 of the Fully In It Podcast! You know that as a business owner there are a lot of tasks to complete. And many of them may be ones that feel completely out of your wheelhouse or beyond your tech skills. If you're in a season of scaling your business, you'll need to decide if you should learn it, delegate it to a team member, or outsource it. Especially as a mom entrepreneur, your time is so valuable, and it can be challenging to get done what you want to in your business. By the end of...


Against the Grain
#191
06/28/2025

Welcome to Episode 191 of the Fully In It Podcast! In life there will be times that your path will take you a different direction than those around you. You'll have a choice to make: do what everyone else is doing OR carve out a new path. When you're a parent these decisions can feel even harder to make, but often the path less taken is the most rewarding. Whether you're thinking of moving, choosing an alternative lifestyle for your family, maybe homeschooling, or even just growing a business when none of your mom friends get it, it may be...


Life-Changing Thoughts
#190
06/21/2025

Welcome to Episode 190 of the Fully In It Podcast! Do you know what has one of the greatest impacts on your home life, the trajectory of your business, or even how happy you feel in motherhood? It's your thoughts, of course. In this episode, I want to talk with you about how to gently guide the way you think to create the life you truly want for you and your family. You ready? Let's do this. 

Find me online: 

Website

Join my email list for weekly updates, tips, and encouragement for home, business, an...


What I'm Replacing Social Media With
#189
06/14/2025

Welcome to Episode 189 of the Fully In It Podcast. Do you ever think about quitting social media but wonder how you would then market your business? I quit social media and in this episode, I'm sharing what I've replaced it with and how this will make my business marketing more effective than ever. I'm sharing the truth behind the timeless business strategies that actually work and which ones I see losing their effectiveness in the near future. I'm also going to touch on AI as well because that is a disruptor changing the way business is done. Whew! You...


Meaningful Motherhood
#188
06/07/2025

Do you ever feel like you're not doing enough as a mom or you're not good enough? Do your days feel monotonous and at the end of the week you can't actually remember what you did? If this is you, you're not alone. The truth is that motherhood is meaningful, but we often forget it. The reality is that there is a version of motherhood that feels meaningful, perhaps even a bit magical, and it's available right now. Let's go ahead and dig right in. 

Find me online: 

Website

Join my email list fo...


Being Your Own Boss
#187
05/31/2025

Welcome to Episode 187 of the Fully In It Podcast! Whether you're starting a business or you're a seasoned entrepreneur, this episode will help you think about how you lead yourself as a mom CEO. From building consistency to hitting your biggest goals, we are going to dig into the nitty gritty of being your own boss.

From the episode:

Gretchen Rubin's 4 Tendencies Quiz (if you take it, let me know what you get!) 

Learn more about the Family Fueled CEO Mastermind and apply to the waitlist for the next round. 

Join my...


How I'm Simplifying My Business
#186
05/24/2025

Welcome to Episode 186 of the Fully In It Podcast! Today I'm pulling back the curtain on my most recent business decisions and why I'm simplifying. I'm also sharing how I plan to market with no social media, and what it's really been like being back to work in my business with a new baby and 3 older kids. Buckle up! This is going to be a fun episode.

Find me online: 

Website

Join my email list for weekly updates, tips, and encouragement for home, business, and motherhood.


Cultivating What the Kids Will Remember (Thoughts on Traditions)
#185
05/17/2025

Welcome to Episode 185 of the Fully In It Podcast. What traditions or experiences do you remember most from your own childhood? Regardless of how your upbringing went, what if you could create meaning in your home that your children will always remember? What if the seeds you plant today will be held for future generations? As intentional mothers cultivating a meaningful family life, traditions matter deeply. 

Want to stay connected with me and get weekly emails and updates? Subscribe here.

Visit my website. 


Morning Routines in All Seasons of Motherhood
#184
05/10/2025

How do you start your days? Do you have a rhythm or routine or are you feeling behind from the moment you wake up? In this episode I'm sharing my favorite tips for crafting a mom morning routine that works even if you have a baby or little ones or even an empty nest. Let's go ahead and get started.

Want to stay connected with me and get weekly emails and updates? Subscribe here.

Visit my website. 

 


Fear of Failure or Success?
#183
04/26/2025

Welcome to Episode 183 of the Fully In It Podcast! What's holding you back from the growth you want in your business? Are you struggling to take powerful, needle-moving action forward? Could it be a fear of failure or success? In this episode, I'm unpacking both, sharing examples for each, and impactful tips to help you confidently move forward. 

Want to take this deeper? Join Expand Mentoring Membership, a group coaching program for inentional mom entrepreneurs that will help you break free of your fears and create the business you dream of for you and your family. Learn mo...


Untethered: field notes from an (almost) tech-free maternity break
#182
04/05/2025

Welcome to Episode 182 of the Fully In It Podcast! Do you ever wonder what it would be like to go tech-light? To not have your phone constantly with you and interrupting your most important interactions with the people who matter to you most? During my maternity break from my business, I took a very tech-free stance, and the results of it have even surprised me. In this episode, I'm sharing what I learned and how to break your tech habit too. 


Q+A: How to Make Your House Feel Like Your Home
#181
03/29/2025

This is the 7th in a series of Q+A episodes that'll be running during my maternity leave with my 4th baby. These questions were submitted by my community on Instagram. Today's topic is: "how to make your house feel like your home." 

I'd love to connect with you more: 

Website

Business Instagram

Personal Instagram 

Join my email list for weekly updates, tips, and encouragement for home, business, and motherhood.


Q+A: Simple Content Ideas for Busy Moms
#180
03/22/2025

This is the sixth in a series of Q+A episodes that'll be running during my maternity leave with my 4th baby. These questions were submitted by my community on Instagram. Today's topic is: "simple content ideas for busy moms." 

Want to take this deeper? Join Expand Mentoring Membership, a group coaching program for inentional mom entrepreneurs. Inside are longer trainings with step by step on how to create content, how to sell using social media, and other strategies for leveraging social media WITHOUT it taking up all your time. Learn more about joining Expand here. 

...


Q+A: How to Overcome Thinking You're Not Good Enough
#179
03/15/2025

This is the 5th in a series of Q+A episodes that'll be running during my maternity leave with my 4th baby. These questions were submitted by my community on Instagram. Today's topic is: "How to overcome thinking you're not good enough." 

Want to stay connected with me and get weekly emails and updates? I would love to see you there. Join my email list here! 


Q+A: how do you handle picky eaters?
#178
03/08/2025

This is the 4th in a series of Q+A episodes that'll be running during my maternity leave with my 4th baby. These questions were submitted by my community on Instagram. Today's topic is: "How do you handle picky eaters?" 

Want to stay connected with me and get weekly emails and updates? I would love to see you there. Join my email list here! 


Q+A: How do you stay connected to your family WHILE running a business?
#177
03/01/2025

This is the 3rd in a series of Q+A episodes that'll be running during my maternity leave with my 4th baby. These questions were submitted by my community on Instagram. Today's topic is: "How do you stay connected to your family WHILE running a business?" 

Want to stay connected with me and get weekly emails and updates? I would love to see you there. Join my email list here! 


"It Had To Be This Way" - The Birth Story of My 4th Baby
02/24/2025

This is a BONUS episode in which I share the calm. unmedicated, and faith-filled birth story of my 4th baby.

Want to stay connected with me and get weekly emails and updates? I would love to see you there. Join my email list here! 

Message me on Instagram

Learn more about coaching with me plus free resources

My Spotify birth playlist

 


Q+A: How do you grow your email list?
#176
02/22/2025

This is the second in a series of Q+A episodes that'll be running during my maternity leave with my 4th baby. These questions were submitted by my community on Instagram. Today's topic is: "How do you grow your email list?" 

Want to stay connected with me and get weekly emails and updates? I would love to see you there. Join my email list here! 


(175) Q+A: What do you do when you're feeling uninspired?
02/15/2025

This is the first in a series of Q+A episodes that'll be running during my maternity leave with my 4th baby. These questions were submitted by my community on Instagram. Today's topic is: "What do you do when you're feeling uninspired?" 

Want to stay connected with me and get weekly emails and updates? I would love to see you there. Join my email list here! 


7 Big Takeaways from 14 Years of Motherhood
#174
02/08/2025

Welcome to episode 174 of the Fully In It Podcast

It's hard to believe, but I've been a mother for nearly 14 years now. It feels like just yesterday I gave birth to my oldest and here I am about to have my 4th. I always wondered what it would be like to be a more seasoned mother and here I am….also knowing I still have so much to learn and grow in. In this episode I wanted to share some of my favorite tips and takeaways from 14 years of motherhood and what truly matters on this journey.


Taking a Social Media Break
#173
02/01/2025

Welcome to Episode 173 of the Fully In It Podcast. Hear me share about taking a social media break during my maternity leave with baby 4 and the heart and straetgy behind it. If you've ever wanted to explore a digital detox or re-aligning your home and business with your values, you're going to love this episode.

Please take a moment to subscribe to the Fully In it Podcast and leave me a review! It means so much to me to hear how this podcast is impacting and encouraging you. 

Stay connected while I am on my m...


Rising Up As Expert in Home and Business
#172
01/25/2025

How does it feel to see yourself as the expert of your home and business? Does it feel natural to you or uncomfortable? Why would you even want to see yourself as an expert….wouldn't that make you kind of full of yourself or a know it all? The truth is that allowing yourself to rise up as the expert in your home and business is actually the key to greater confidence, success, and certainty leading as mom and CEO.

If you're ready for the mentorship that will help you overcome the ways you hold yourself back an...


Being the Outlier
#171
01/18/2025

Today I'm talking to the outliers. The moms who couldn't fit in if they tried because you're leading so powerfully as mother and CEO. You know you're different, but a lot of times you don't want to admit it because you're afraid it would make you stand out too much. This is the episode that we change how you see yourself and create the space for you to powerfully lead with the gifts and talents you've been given. You ready?

I know this is MY CALLING. What's yours? Will you lean into being the outlier?

...


Rhythms and Routines
#170
01/11/2025

Welcome to Episode 170 of the Fully In It Podcast. Do you ever just feel like things would run so much more smoothly if you had a bit more of a consistent rhythm to your days? Has something inside you been indicating that it's time to dial in your routines, both at home and in business? If yes, you're in the right place. 

Connect with me on Instagram here and here. 

Learn more about working with me here. 


Loneliness and Community in Motherhood
#169
01/03/2025

How has your experience of motherhood or entrepreneurship been so far? If you're like a lot of women I hear from, you've probably experienced periods of loneliness, wondering if you're on the right path, and hoping to find true community that actually gets you. You're not alone! In this episode, I want to share some unusual perspectives with you on being a mom and business owner that will hopefully empower you.

Join me in my community!

My website

My Instagram 

My Threads


(168) Paint the Vision....Plus an Update!
#168
12/27/2024

Welcome to Episode 168 of the Fully In It Podcast. Are you feeling all of the aftermath of the holidays and end of year? Wondering if 2025 will be better than the last year? Listen, as a fellow mom and business owner, I 100% get it. That's why in this episode, I wanted to do something special and share my process for vision setting for a new year and how I use that to set goals and make plans, both for family and business. And the best part? I created a free resource for you. 

Access the FREE Paint the V...