Google Ads Unleashed | Winning Strategies for E-Commerce Marketers

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The Google Ads learning phase is real, but it's also the most overused excuse in the industry, and it's time someone said it out loud. 

In this episode of the Google Ads Unleashed Podcast, host Jeremy demystifies the learning phase from the ground up, covering exactly what triggers it, what doesn't, how long it actually lasts, and the five destructive advertiser behaviours.

Learn why Google doesn't start from zero when you launch a campaign, why volatility is normal but failure isn't, and how to tell the difference b...

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Grouping your campaigns by product margin feels like smart strategy, but it's not the same as actually bidding for profit, and the difference is costing you. 

In this episode of the Google Ads Unleashed Podcast, host Jeremy breaks down a real audit finding that exposes why static margin-based campaign structures can't account for the factors that determine whether an order is truly profitable.  Shipping costs by location, bulk purchase quantities, return rates, and basket complexity, and why only feeding profit as a conversion value into Google Ads can actually so...

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Google is changing how Target ROAS and Target CPA work in August, and if you do nothing, your campaigns will quietly spend more and perform worse. 

In this episode of the Google Ads Unleashed Podcast, host Jeremy  breaks down exactly what is changing on August 17th, why your bid targets are shifting from a floor to a magnet that pulls performance toward the number you set, and why accounts that have been comfortably overperforming their targets are the most exposed. 

Learn why the conservative targets many advertisers set...

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Sometimes Google Ads will never work, not because of poor management, but because the conditions simply don't support it. 

In this episode of the Google Ads Unleashed Podcast, host Jeremy delivers an honest assessment of the four structural reasons an ad account is destined to underperform regardless of how well it's run. 

Learn why Google is fundamentally a demand capture and physical availability channel, why it should almost never be your first marketing channel, and what to fix before spending another penny on paid search. If your ac...

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Your shopping campaigns could be bleeding revenue right now, and the problem isn't in your Google Ads account, it's in Merchant Center.

In this episode of the Google Ads Unleashed Podcast, host Jeremy walks through 14 of the most common Google Merchant Center mistakes he sees in real accounts, from unresolved product disapprovals, outdated feeds, and account-level misrepresentation suspensions, to neglected custom labels, unused add-ons, automated discounts, and the content API migration deadline that could break your feed entirely. 

Learn what a clean, healthy Merchant Center actually looks l...

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ROAS looks great on paper, but if Google can't see your margins, it's quietly pushing your least profitable products and costing you money. 

In this episode of the Google Ads Unleashed Podcast, host Jeremy breaks down exactly why ROAS is a flawed optimisation signal for most ecommerce businesses, how to feed profit data directly into the Google Ads algorithm using conversion value rules, server-side tracking via Stape, or Profit Metrics, and why switching to target POAS can completely change which products Google chooses to prioritise.

One client w...

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Google's automated discounts feature just grew one client's gross profit by 25%, and it's now easier to set up than ever. 

In this episode of the Google Ads Unleashed Podcast, host Jeremy breaks down exactly what automated discounts are, how Google's AI dynamically adjusts your product prices within a range you control to win more visibility, clicks, and conversions in the shopping auction, and why counterintuitively dropping prices can actually increase profit. 

Learn step by step how to set it up through Merchant Center, Shopify, or feed tools. If...

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Your Google Ads account just got hacked, thousands spent in minutes on fraudulent campaigns. Here's exactly what happens next and how to recover. 

In this episode of the Google Ads Unleashed Podcast, host Jeremy walks through a real account hack he helped a friend navigate, covering the full Google rollback process step by step, from fraudulent campaign detection and limited account access to campaign restoration, user reinstatement, and how to chase a refund. 

Learn why you need to take screenshots immediately, why you shouldn't delete fraudulent campaigns pr...

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Google just told the world you can't choose keywords anymore - here's what that actually means for your ad account in 2026 and beyond. 

In this episode of the Google Ads Unleashed Podcast, host Jeremy cuts through the noise from Google Marketing Live 2026, breaking down seven key announcements including AI Max for Shopping, Asset Studio's AI-generated creatives, universal cart infrastructure, demand gen attribution upgrades, and the shift of ads into Gemini's conversational AI search. 

Learn what's genuinely worth acting on now, what can wait, and why Google's aggressive pu...

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When your Google Ads stop scaling, it's usually because you've run out of product-aware traffic, and advertorials are how you fix that. 

In this episode of the Google Ads Unleashed Podcast, host Jeremy delivers a practical mini playbook on how to use advertorials to bridge the gap between problem-aware cold audiences and your product page, covering everything from domain setup and funnel tools to cross-domain tracking and bid strategy progression. 

Learn why a separate domain and ad account are non-negotiable, how to structure a comparison advertorial that su...

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AI just audited a Google Ads account with two years of data, and it got every observation right and almost every conclusion wrong. 

In this episode of the Google Ads Unleashed Podcast, host Jeremy Young breaks down a real AI-generated Google Ads audit a client submitted, walking through exactly what the tool caught, what it missed, and why correlating data points without business context leads to dangerously confident but fundamentally flawed conclusions. 

If you manage Google Ads for yourself or a client, this episode will sharpen how yo...

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On-platform data doesn't always reflect reality, so how do you actually know when to scale your Google Ads? 

In this episode of the Google Ads Unleashed Podcast, host Jeremy Young shares a practical three-step framework for making confident budget and scaling decisions, covering post-purchase surveys, first-party tracking and attribution models, and on-platform metrics. 

Learn why incrementality matters more than reported ROAS, how to choose the right attribution model for your business, and why channels like YouTube and branded search can wildly distort your picture of what's actually dr...

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Spotted a competitor running ads on your brand name? Here's exactly why it happens and how to shut it down. 

In this episode of the Google Ads Unleashed Podcast, host Jeremy Young breaks down how competitor brand bidding works, from accidental PMax spillover to deliberately crafted conquesting ads. 

Learn how to use auction insights, bid strategy, and sharp ad copy to outgun competitors and make their clicks painfully expensive, or when to go nuclear and take the fight to their brand terms instead. Whether you're dealing with a...

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Google just changed how ad scheduling affects your daily budget, and if you haven't adjusted yet, you could be haemorrhaging thousands. 

In this episode of the Google Ads Unleashed Podcast, host Jeremy Young breaks down the April 22nd Google Ads budget pacing update and exactly what it means for advertisers running ad schedules, from Monday-to-Friday B2B campaigns to weekend-only or single-day setups. 

The change means your daily budget is now spread across 30.4 days regardless of how many days your ads actually run — so if you're budget-limited and...

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Google Local Services Ads are one of the most underused tools in paid search - and they could flood your pipeline overnight. 

In this episode of the Google Ads Unleashed Podcast, host Jeremy Young breaks down exactly what Local Services Ads are, who they're for, and how they differ from traditional PPC — including the pay-per-lead model, lead verification, and how Google rewards businesses that hustle their leads. 

Learn how to get set up step by step, from linking your Google Business Profile and submitting your licence, to choo...

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Can't see your own Google Ads? Don't panic — but also, stop searching for them.

 In this episode of the Google Ads Unleashed Podcast, host Jeremy Young breaks down every reason your ads might not be showing, from budget exhaustion and ad scheduling to geo-targeting, device bid adjustments, and auction dynamics.

More importantly, learn why obsessively searching for your own ads is actively damaging your performance, and what account metrics you should actually be trusting instead. If you manage Google Ads for yourself or a client, this episode wil...

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Is your Google Ads account actually healthy, or are you being misled by vanity metrics and bad data? 

In this episode of the Google Ads Unleashed Podcast, host Jeremy Young walks you through a no-nonsense 4-point health check you can run on your own account, even without expert knowledge. From spotting duplicate conversion tracking and missing first-party data, to identifying messy shopping feeds and red-flag campaign structures. 

Learn exactly what to look for and what it means if it's broken. If your results don't match what your ag...

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Scaling Google Ads isn’t about more tweaks, it’s about fixing the real bottlenecks in your funnel and business. 

In this episode of the Google Ads Unleashed Podcast, host Jeremy breaks down why 70% of performance happens outside the ad account, covering conversion rate optimisation, offer strategy, pricing, retention, and customer journey analysis.

Learn how to identify true growth constraints, from low AOV and poor checkout UX to weak retention, and stop wasting time on meaningless in-platform tweaks.

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*Disclaimer there is no video for this weeks episode.

Overwhelmed by Google Ads tasks? Here’s your weekly, monthly & quarterly optimisation system that actually works. 

In this episode weeks episode of Google Ads Unleashed, host Jeremy breaks down a proven Google Ads SOP checklist—covering performance analysis, budget pacing, search term optimisation, feed health, conversion tracking, and scaling strategies. Learn exactly what to do (and when) to stay consistent, avoid wasted spend, and drive long-term growth without guesswork. 

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Your Demand Gen creatives are crushing it… then suddenly performance drops. 

In this episode of Google Ads Unleashed, hosr Jeremy reveals the “Zombie Campaign” strategy, a simple Google Ads Demand Gen tactic to revive high-performing creatives after they start to burn out. 

Learn how to repurpose winning ads using tCPA or tROAS bid caps, extend creative lifespan, and squeeze extra performance from assets that once drove conversions.

Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/

Scale your sto...

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Your branded campaign shows the highest ROAS, but is it your least incremental channel? 

In this episode of Google Ads Unleashed, host Jeremy unpacks the real truth about brand bidding, attribution vs incrementality, and when branded search in Google Ads is quietly draining profit. 

Learn how to structure brand campaigns correctly, defend against competitors, exclude brand from Performance Max, and run simple incrementality tests to see if you should cut it.

Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/

Scale yo...

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Stop copying competitors in Google Ads—win by standing out. 

In this episode of Google Ads Unleashed, host Jeremy breaks down “reverse benchmarking,” inspired by Rory Sutherland, and explains why differentiation beats imitation in competitive auctions. 

Learn how messaging, positioning, pricing strategy, and product-market fit impact Google Ads performance more than hacks or automation ever will.

Rory Sutherland clip 1: https://www.youtube.com/shorts/MGrbru05VzE
Rory Sutherland clip 2: https://www.youtube.com/shorts/GuhxCcPb-_k

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Is your competitor stealing your branded traffic and your revenue? 

In this episode of Google Ads Unleashed, host Jeremy reveals a real Google Ads audit where a rival hijacked branded search, crushed impression share, and wiped out thousands in sales. 

You’ll learn how brand bidding, auction insights, impression share loss, and weak brand protection can quietly destroy performance, even when Meta and non-brand campaigns look fine.

Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/

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Is ROAS telling you the truth—or quietly killing your profits? 

In this episode of Google Ads Unleashed, host Jeremy sits down with Google Ads expert Thomas Eccel to unpack why ROAS is often misleading and what smart advertisers should track instead. 

You’ll learn how Google Ads automation, margins, contribution profit, and business context matter more than vanity metrics—and why high ROAS doesn’t always mean real growth. 

Follow Thomas on LinkedIn: https://www.linkedin.com/in/thomaseccel/

Contact Thomas: https://www.thomaseccel.com/?utm_so...

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Rising CPCs killing your Google Ads performance? 

In this episode of The Google Ads Unleashed Podcast, host Jeremy breaks down why cost-per-click keeps climbing—and what you can actually do about it. You’ll learn how competition, shrinking inventory, bidding strategies, match types, and Quality Score all drive higher CPCs, plus practical fixes you can apply immediately.

Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/

Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

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Your Performance Max campaign spending but not scaling? 

This episode of the Google Ads Unleashed Podcast breaks down exactly why PMAX fails in so many ad accounts, and how to fix it. 

Host Jeremy walks through the most common PMAX mistakes: wrong goals, bad settings, brand leakage, weak creatives, and feeds that quietly kill performance. 

Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/

Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

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Your Google Ads account is losing money, and you might not even know why. 

In this episode of Google Ads Unleashed, host Jeremy breaks down a real Google Ads audit that uncovered broken conversion tracking, zero audience strategy, feed chaos, and campaigns optimised for revenue instead of profit. 

You’ll learn why profit-first tracking, first-party data, and feed optimisation are non-negotiable for large ecommerce accounts with tight margins.

Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/

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Your Google Ads account needs a 2026 reset - start the year clean and profitable.

In this episode of the Google Ads Unleashed Podcast, host Jeremy walks through a practical Google Ads “spring clean,” covering ad copy refreshes, conversion tracking checks, audience updates, keyword research, and landing page optimisation. 

You’ll learn how to spot what held performance back in 2025 and what to fix now to scale smarter in 2026.

Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/

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Struggling to set the right Google Ads CPA? 

In this episode of The Google Ads Unleashed Podcast, host Jeremy breaks down CLV vs CAC and shows how to calculate a profitable customer acquisition cost using real eCommerce data. 

You’ll learn how to use Customer Lifetime Value, contribution margins, and CLV:CAC ratios to set smarter Google Ads targets that scale, without killing cash flow.

We'd recommend watching this episode on YouTube or Spotify, for the full experience.

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Christmas demand drop incoming? 

In this episode of Google Ads Unleashed, host Jeremy breaks down exactly what to do with your campaigns over Christmas to avoid wasted spend and protect performance. 

Learn when to lower budgets, when to pause, or fully stop campaigns using data exclusions. A must-listen for media buyers planning a smooth shutdown and strong January restart.

Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/

Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

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BFCM is over—so what actually worked?

In this episode of Google Ads Unleashed, host Jeremy breaks down seven key learnings from Black Friday and Cyber Monday, from extending sales periods and preparing your algorithm to testing strong offers and monitoring performance in real time. 

You’ll discover why brand trust and evergreen marketing outperformed, how to pivot when offers underperform, and why Demand Gen delivered exceptional ROI.

Join our Google Ads Slack channel here: https://join.slack.com/t/googleadsunleashed/shared_invite/zt-3h07ujbfm-EMp7BeDm0~1LjidW...

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Launching Demand Gen in Q4? Don’t get burned. 

In this episode of the Google Ads Unleashed Podcast, host Jeremy reveals the hidden risk that’s draining budgets fast, and the smarter way to launch Demand Gen without the blowout many advertisers experienced after Black Friday. 

You’ll learn why Google’s Demand Gen algorithm behaves very differently from Meta, how to test creatives safely on low budgets, and how to scale campaigns day-by-day without triggering runaway spend.

Get your free 30 minute strategy session with Jeremy here: https://ww...

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Are you spending money, getting clicks, seeing carts fill up… yet sales stay flat? You’re not the only one. 

This is one of the biggest pain points I hear from new advertisers, training clients, and even experienced media buyers. So in today’s episode of Google Ads Unleashed, we’re breaking down the five most common reasons your Google Ads don’t convert, and exactly what to do about each one.

It’s Black Friday week, so if your sales aren’t climbing yet, this episode wi...

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Struggling to figure out how much budget you actually need for Google Ads—and how many conversions it takes before Smart Bidding becomes effective? 

In this episode of Google Ads Unleashed, host Jeremy breaks down the real thresholds for Target CPA and Target ROAS, how to reverse-engineer your daily budgets, and why the right conversion event depends on how deep into your funnel you can track. 

Yo...

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*Apologies in advance for the disrupted audio in this episode, next week will be back to normal.

Setting a random ROAS target and hoping for the best? Not a good strategy. 

In this episode of Google Ads unleashed, host Jeremy breaks down a smarter, data-driven approach to finding the right Return on Ad Spend for your campaigns—one that goes beyond what Google Ads tells you. 

You’ll learn how to use incrementality testing and calibration multipliers to reveal your true ROAS, avoid misleading metrics, and se...

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Thinking about hiring an agency or running your Google Ads yourself? 

In this episode of The Google Ads Unleashed Podcast, host Jeremy breaks down the pros, cons, and trade-offs between DIY, freelancers, and full-service agencies — so you can make the right call for your budget, goals, and stage of growth.

Learn when it pays to do it yourself, when outsourcing saves you money, and how hybrid “done-with-you” options can fast-track your success.

Download the Google Ads Ultimate Q4 Checklist here: https://checklist.younganddigital.marketing/

Get your fr...

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Bad agencies are everywhere and they’re costing businesses millions. 

In this episode of Google Ads Unleashed, host Jeremy breaks down the biggest red flags to watch for when hiring or working with a Google Ads agency or freelancer. Learn how to identify poor tracking setups, vanity reporting, lack of communication, and shady ownership practices before they sink your results. 

Get the ultimate Google Ads Q4 checklist here: https://checklist.younganddigital.marketing/

Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/

Scal...

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Tracking and analytics have never been more complex, or more critical.

In this episode, Jeremy sits down with Luc Nugteren, one of Europe’s top tracking specialists, to unpack what’s really happening with consent mode, server-side tracking, and offline conversions. You’ll learn how to build a compliant, high-accuracy setup that Google actually rewards and why most advertisers are still getting it wrong.

Follow Luc on LinkedIn: https://www.linkedin.com/in/luc-nugteren/

Get in touch with Luc directly: https://lucnugteren.com/

G...

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The Ultimate Q4 Google Ads Prep Guide (and Costly Mistakes to Avoid)

Get our Ultimate Google Ads Checklist here: https://checklist.younganddigital.marketing

 Q4 can make or break your year — but most advertisers go in unprepared. In this episode, Jeremy shares the 8-step Google Ads Q4 checklist he uses with every client to maximize sales, boost ROAS, and avoid the costly mistakes that waste millions each holiday season. From offer planning to bid strategy tweaks and campaign timing, this is your roadmap to a rec...

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Hitting a ceiling with your Google Ads growth? 

In this Google Ads Unleashed episode, host Jeremy breaks down how to scale internationally without wasting ad spend or tanking ROAS. Learn how to structure accounts, manage domains, handle multiple currencies, and localise your feeds and landing pages for sustainable growth. 

Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/

Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching