Selling on Giants: The eCommerce Marketplace Podcast
Selling on Giants: The eCommerce Marketplace Show is dedicated to empowering entrepreneurs and businesses with the insights, strategies, and best practices needed to succeed across major eCommerce platforms such as Amazon, Walmart, Shopify, and WooCommerce. Our podcast covers a broad spectrum of eCommerce topics, including product sourcing, inventory management, pricing, advertising, customer service, and fulfillment. We focus on the latest trends and developments within the industry, featuring interviews with experts, successful sellers, and thought leaders who offer valuable insights and actionable tips. Our mission is to be a comprehensive resource for anyone looking to build a successful online business on...
Post-Prime Day News Update: Smaller Baskets, AI Shopping Traffic, and Walmart’s Retail Media Push
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This week’s Selling on Giants News and Updates breaks down what happened after Prime Day and what it tells us about the second half of eCommerce in 2026.
Prime Day beat expectations, but the headline sales number does not tell the whole story. U.S. online spending grew strongly, but average order value declined, household spend softened, and shoppers leaned heavily into lower-ticket products, essentials, grocery, household items, supplements, and consumables.
The consumer is still spending.
They are just spending more intentionally.
In...
From Farmers Market to National Retail: 30 Years of Growth for Left Coast Naturals
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In this episode of Selling on Giants, we sit down with Ian Walker, President and Co-Founder of Hippie Snacks and Left Coast Naturals, to unpack what it really takes to build a successful retail brand.
From humble beginnings selling at a farmer's market nearly 30 years ago, Ian has grown the business into a leading manufacturer, brand owner, and distributor supporting more than 40 natural food brands across North America. Along the way, he's learned firsthand why retail success requires far more than simply landing shelf space.
Ian shares practical advice...
Prime Week News Update: Amazon Prime Day, Walmart Deals, and Target Circle Deal Days
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This week’s Selling on Giants News and Updates breaks down the biggest retail promotional window of the summer.
Amazon Prime Day is the center of gravity, but it is no longer the only event competing for shopper attention. Walmart Deals, Target Circle Deal Days, Best Buy Tech Fest, TikTok Shop promotions, DTC websites, email offers, Google Shopping, and retail media campaigns are all fighting for the same customer during the same week.
The customer is not thinking about retailer calendars.
They are thinking:
...
Why Some eCommerce Founders Get Lucky and Others Stay Stuck
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This episode of Selling on Giants breaks down why some eCommerce founders always seem to catch a break while others stay stuck, even when they are operating in the same market, using the same tools, and facing the same competitors.
The easy explanation is luck.
But after working across enough Amazon, Walmart, Target, and broader marketplace accounts, the pattern looks different. Some brands are not luckier. They interpret signals differently, move faster, stay engaged longer, and treat setbacks as feedback instead of failure.
In this episode...
Last-Minute eCommerce Prep Before Amazon Prime Day, Walmart Deals, and Target Circle Week
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This week’s Selling on Giants is focused on one thing: last-minute preparation before the biggest promotional window of the summer.
Amazon Prime Day runs June twenty third through June twenty sixth. Target Circle Deal Days runs during the same window. Walmart Deals starts one day earlier, on June twenty second, and runs through June twenty eighth.
That means consumers are not thinking about this as one Amazon event. They are thinking, everything is on sale.
They wi...
Why Great Products Fail in Retail (And How 7 Summits Snacks Got It Right)
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In this episode of Selling on Giants: Going Retail, Will sits down with Kristyn Carriere, co-founder of 7 Summits Snacks, to discuss the realities of building a food brand and successfully expanding into retail.
7 Summits Snacks was born from a unique partnership between two sisters—Kristyn, a food scientist, and her sister, a former Canadian decathlete. Together, they created a functional chocolate energy bar that delivers great taste, premium ingredients, and performance-focused nutrition for active consumers.
During the conversation, Kristyn shares how the company launched through a...
Amazon Brand Gallery, AI Search, Reddit Visibility, and Why eCommerce Is Becoming More Connected
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This week’s Selling on Giants breaks down the June ninth marketplace updates shaping Amazon sellers, Walmart operators, retail media teams, and eCommerce brands preparing for a more connected and more demanding commerce environment.
The theme this week is clear: eCommerce is not getting less complex. It is getting more connected.
Amazon is turning Sponsored Brands into richer discovery experiences with Brand Gallery. Amazon is also pushing AI-powered visual search, making creative assets part of product discoverability. Reddit is becoming more important for GenAI visibility as AI sy...
Why eCommerce Founders Stay Stuck Chasing the Wrong Wins
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This episode of Selling on Giants breaks down why so many eCommerce founders stay busy, grow revenue, and still feel stuck.
The problem is not effort. It is incentive design.
Using the game theory concept of the Stag Hunt, this episode explores the difference between chasing short-term wins and building the systems, teams, and trust required to scale.
In the beginning, every founder hunts rabbits. They run the ads, fix the listings, answer customer service emails, chase invoices, and handle whatever is on fire that...
Amazon Brand Verification, AI Shopping Agents, Walmart Drone Delivery, and the New eCommerce Growth Gap
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This week’s Selling on Giants breaks down the June second eCommerce updates shaping Amazon sellers, Walmart operators, retail media teams, and brands trying to grow in a marketplace environment that keeps getting more complex.
The theme this week is clear: eCommerce is still growing, but growth is not being handed out evenly.
Amazon is tightening Brand Registry and identity verification. AI shopping agents are becoming the new layer between customers and products. Google wants more of the checkout experience. Meta is opening its ad ecosystem to th...
Yew Nutraceuticals | How a Science-Backed Wellness Brand Launched Retail-First
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In this episode of Selling on Giants: Going Retail, we sit down with Chris MacLean, co-founder of Yew Healthy Aging Nutraceuticals, to explore what it really takes to launch a science-backed wellness brand into retail.
Unlike many modern brands that begin online and later expand into stores, Yew Healthy Aging chose a retail-first strategy — focusing on independent pharmacies, specialty health retailers, and education-driven partnerships from day one.
Chris shares:
- Why the team spent three years developing their products before launch
- How their pharmaceutical and bi...
Amazon Prime Day Returns, Walmart Growth, AI Shopping, and the New Rules of eCommerce Risk
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This week’s Selling on Giants breaks down the May twenty sixth marketplace updates shaping Amazon sellers, Walmart operators, retail media teams, and eCommerce brands preparing for a more demanding commerce environment.
The theme this week is simple: commerce is becoming more intelligent on the front end, but more demanding on the back end.
Platforms are getting smarter. AI is changing how products are discovered. Walmart is building a serious commerce infrastructure engine. Amazon is preparing sellers for Prime Day return disputes. Supply chain risk is still ve...
How Fanatics Beat Starter: Vertical Integration, Sports Merch, and the Future of eCommerce
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This episode of Selling on Giants takes a deep look at the business models behind Fanatics and Starter, and why their stories matter far beyond sports merchandise.
Starter became one of the most iconic sports apparel brands of the nineteen nineties. Starter jackets were cultural status symbols across the NFL, NBA, NHL, college sports, and streetwear. The brand had relevance, demand, and identity.
But underneath that cultural momentum was a structural weakness.
Starter relied heavily on wholesale distribution, traditional retail cycles, and slower operational systems. It had...
Amazon Inventory Pressure, AI Shopping, and Why Retail Media Is Becoming Shelf Space
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This week’s Selling on Giants breaks down the May nineteenth eCommerce updates shaping Amazon sellers, marketplace operators, retail media teams, and brands trying to protect margin in a more complex operating environment.
The theme is clear: the brands that win from here are not necessarily doing the most. They are operating the cleanest.
Amazon is tightening expectations around inventory, customer service, intellectual property, and operational discipline. Retail media is becoming a required cost of visibility. AI is changing how products are discovered. Marketplaces are competing through in...
From a Toronto Café to 200+ Stores: How Lazy Daisy Foods Built a Brand Around a Customer Favorite!
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In this episode of Selling on Giants, Will sits down with Dawn Chapman, founder and CEO of Lazy Daisy Café and Lazy Daisy Foods, to discuss how a beloved neighborhood café in Toronto evolved into a growing consumer packaged goods brand now carried in over 200 stores across Canada.
Dawn shares the story behind Lazy Daisy’s homemade, farm-inspired food philosophy and how customer demand for their famous buttermilk biscuits sparked the transition from cafe to retail. The conversation explores the challenges of entering the CPG world, the steep learning curve of scal...
Amazon AI Shopping, B2B Growth, Retail Media, and the New Rules of Product Discovery
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This week’s Selling on Giants breaks down how Amazon, Walmart, Shopify, Meta, and the broader retail ecosystem are moving toward a more structured, automated, and AI-mediated version of commerce.
The theme this week is clear: platforms are not just helping customers buy. They are shaping what customers see, how products are explained, how ads are sequenced, and how brands are measured.
In this episode, we cover:
Amazon Business pushes seller certifications
Amazon is encouraging sellers to upload certifications to improve vi...
Amazon Prime Day June 2026: Key Dates, Inventory Strategy, Ad Playbook, and What Not to Overdo
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Amazon has officially confirmed Prime Day for June 2026, and the timeline is tighter than most operators expect. This episode of Selling on Giants is a focused breakdown on how to prepare without overcommitting inventory, overspending on ads, or damaging margins.
This is not about hype. This is about execution.
Key dates you need to know:
May 27th: Target for minimal shipment splits into FBA June 5th: Final window for optimized shipment placement Prime Day (June): Expected four-day event with major de...Retail Lessons from a Brand That’s Done It Right: Neo Naturelle
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In this episode of Selling on Giants, we sit down with Marina Mushlovina and Nila Cook, founders of Neo Naturelle, to unpack how they turned a personal skincare need into an award-winning brand.
Neo Naturelle focuses on women experiencing hormonal changes like perimenopause and menopause—an often overlooked market. Built on their backgrounds in chemistry and food science, the founders created products rooted in real needs, validated through direct customer feedback.
The conversation dives into:
- Building a brand from scratch — starting online, then pivoting into retail post...
Amazon Tightens Rules, Prime Day Moves Earlier, and AI Reshapes How We Shop
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In this week’s Selling on Giants News & Updates, we break down what is actually happening across Amazon, Walmart, and the broader eCommerce landscape and what it means for brands, operators, and even consumers.
Here’s what we’re covering:
Amazon Compliance Is Getting Stricter
Restricted product violations are rising across categories, and enforcement is becoming more automated. Listings are getting flagged unexpectedly, appeals are being denied quickly, and even legacy products are triggering account health issues.
Takeaway: Compliance is no...
Amazon Expands Into DTC Fulfillment, A to Z Claim Friction Grows, and AI Reshapes Discovery
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This week’s Selling on Giants breaks down a major shift happening across Amazon, Walmart, and the broader marketplace landscape. The headlines may look unrelated, but they all point in the same direction.
Platforms are moving beyond transactions and into infrastructure, while operators face increasing pressure across fulfillment, compliance, and discovery.
Top stories this week:
Amazon expands Multi Channel Fulfillment for Shopify globallyAmazon extends its MCF Shopify integration into Europe, Japan, and Canada, positioning itself as the fulfillment layer for direct-to-consumer brands. Ef...
What It Really Takes to Get Into Retail: Lessons from Not Bad Snacks
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In this episode of Selling on Giants, Will sits down with Milton and Gisela, founders of Not Bad Snacks, to explore what happens when a digital-first brand takes its first steps into retail.
Not Bad Snacks is a Vancouver-based better-for-you snack brand built around the idea that healthy snacks shouldn’t be boring. Known for their clean ingredients and bold flavors, the brand has been growing through direct-to-consumer channels, local events, and a strong community presence.
Learn more: https://notbadsnacks.ca
Follow them: https://instagram.com/notbadsnacks
Amazon AI Push, A to Z Claim Issues, Search Disruption, and Rising Margin Pressure
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This week’s Selling on Giants breaks down a clear shift happening across Amazon, Walmart, and the broader marketplace landscape. It is not one major update. It is a series of smaller changes that all point in the same direction.
More platform control. More operational pressure. Less room for error.
If you are responsible for performance, this is the environment you are operating in.
Top stories this week:
Amazon launches “Unmet Demand” insightsA new feature inside Product Opportunity Explorer highlights high s...
Amazon Fee Increase EXPOSED: “Temporary” Surcharge, Margin Pressure, and eCommerce Strategy Shifts
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This week’s Selling on Giants goes deep on one of the most important updates sellers have seen this year, Amazon’s so-called “temporary” three point five percent fulfillment surcharge and what it actually means for your business.
This is not just another fee update. This is a continuation of a pattern.
If you are operating on Amazon, this episode breaks down what is really happening behind the scenes and how to respond like an operator, not a spectator.
Main focus this week:
Ama...Amazon Account Crackdown, Cash Flow Pressure, AI Discovery Shifts, and Retail Control Expands
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This week’s Selling on Giants breaks down the real shifts happening across Amazon, Walmart, retail media, and AI-driven commerce. This is not a surface-level recap. This is an operator’s view of what actually changes when you are responsible for the P and L.
The pressure is building across multiple fronts at the same time, and the brands that adapt fastest will hold their position.
Top stories this week:
Amazon linked account enforcement tightensAmazon is now treating seller accounts as a sing...
Made in USA Crackdown, Amazon Buyer Abuse, NRF Growth, and Walmart Listing Issues
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This week’s Selling on Giants breaks down the biggest shifts impacting Amazon, Walmart, and the broader eCommerce landscape, with a focus on compliance risk, customer behavior, and tightening margins.
These are not surface-level updates. This is how operators are responding in real time.
Top stories this week:
“Made in USA” enforcement is tighteningA new executive order increases scrutiny on product claims. If your listings are not fully compliant, you are exposed to suppression, penalties, and account risk. Amazon buyer abuse and fee...
Shrinkflation Explained: Why Products Are Getting Smaller (and Why Amazon May Be Accelerating It)
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Consumers everywhere are noticing something strange.
Your favorite snack looks the same.
 The price looks the same.
 But somehow… the product inside feels smaller.
Welcome to the era of shrinkflation.
In this episode of Selling on Giants, we break down why products across grocery stores and marketplaces are quietly getting smaller — and why inflation is only part of the story.
The bigger shift is happening behind the scenes.
Modern retail economics — especially the rise of Amazon, eCommerc...
eCommerce Platforms Want Total Control: Amazon AI Analytics, Retail Media Growth, and AI Shopping Agents
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This week on Selling on Giants, Mr. Will breaks down several major shifts shaping eCommerce, Amazon selling, and retail strategy. From AI entering Seller Central to retail media becoming a billion-dollar business, the rules of marketplace growth are evolving fast.
The common thread across this episode is simple.
 Platforms are becoming smarter, more automated, and more data-driven.
Key topics in this episode include:
Amazon Adds AI to Seller Central Analytics
Amazon is embedding generative AI directly into Seller Central t...
Amazon DD+7 Payout Shock, Ad Discipline, AI Search Shifts & Google’s Commerce Protocol | March 2026 eCommerce Update
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Amazon Tightens Capital. Ads Demand Discipline. AI Compresses Competition.
This week’s Selling on Giants episode breaks down the structural tightening happening across Amazon, retail media, AI search, and global retail infrastructure. None of these shifts are cosmetic. Each one affects capital flow, attribution control, data visibility, and long-term margin durability.
Here’s what serious operators need to understand right now:
Amazon DD+7: A Working Capital Shift, Not a Fee Increase
• Funds now release seven days after confirmed delivery
 • The reserve c...
Supreme Court Ends Liberation Day Tariffs: What Amazon Sellers Must Know About Refunds, Margins, and Trade Volatility (February 2026 Update)
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The Supreme Court just struck down the administration’s sweeping Liberation Day tariffs — and the impact on Amazon sellers is bigger than the headline suggests.
In this February 2026 edition of Selling on Giants, Mr. Will breaks down what the ruling actually means for importers, marketplace operators, and brand owners navigating volatile cost structures.
This is not political commentary. It is operational analysis.
Here’s what you’ll learn:
What Changed
The Supreme Court ruled 6–3 that tariffs issued under IEEPAInfrastructure, Enforcement, and AI: Why Amazon Is Tightening the Screws While Building the Future
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Amazon is not slowing down. It is tightening standards while simultaneously building the next generation of retail infrastructure.
In this February seventeenth, twenty twenty six edition of Selling on Giants, we break down what is actually changing across Amazon, retail media, AI commerce, and consumer behavior and what serious operators should be watching.
This week’s episode connects the dots between fulfillment enforcement, AI driven discovery, capital investment cycles, and shifting shopper frequency. The common thread is professionalization. The margin for operational sloppiness is shrinking while the surface area fo...
Amazon Tightens the Screws, Fulfillment Becomes Risk Management, and Clarity Beats Spend
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This week’s episode of Selling on Giants feels less like a collection of updates and more like a directional shift. Across Amazon, ecommerce, and brand marketing, the signal is getting louder and clearer. Platforms are done absorbing operational sloppiness, and the cost of getting the basics wrong is showing up faster and with fewer warnings.
We start with Amazon’s updated enforcement around frequently returned items. If a vendor does not have a valid U.S. return address on file, Amazon will now dispose of high return inventory and bill the...
Amazon and Walmart Shift Risk to Sellers, AI Reshapes Shopping, and Why Discipline Now Wins
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Marketplaces are sending a clear message this week. Risk, compliance, and execution now sit squarely with sellers, not the platforms. From Amazon brand protection and account health to Walmart returns, catalog limits, and AI-driven discovery, this episode breaks down how responsibility is moving downstream and why disciplined operators are pulling ahead.
In this episode, we cover:
Amazon brand protection remains reactive
Amazon reaffirmed how sellers must report unauthorized brand name changes. The workflow exists, but recovery is still slow, disruptive, and operationally...
How Ad Fraud Quietly Destroys eCommerce ROI with Rich Kahn
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Ad fraud has the potential to drastically change online business, if we keep underestimating it.
In this episode of Selling on Giants, we sit down with Rich Kahn, Founder and CEO of Anura.io, to break down what ad fraud really looks like today and why it’s no longer a question of if you have fraud, but how much.
Rich has spent more than three decades in digital advertising. He didn’t set out to buil...
Amazon Creative Agent, Tariff Margin Pressure, AI Shopping Agents, and Temu’s Cross Border Surge
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This week on Selling on Giants, the signal gets louder across every platform. Creative, pricing, and discovery all move faster, and the brands that win are the ones that can iterate quickly without letting fundamentals or compliance turn into the bottleneck.
We start inside Amazon’s ads stack where creative creation becomes more native and more iterative. Then we move into the less glamorous side of the business, chargebacks and dispute discipline. From there, we zoom out into the bigger shifts shaping two thousand twenty si...
Fulfillment Plans for 2026, Buyer Abuse Playbooks, ChatGPT Ads, Walmart Drones, and the Retail Tech Shift
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This week on Selling on Giants, the signal is consistent across every platform. Retail is getting faster, more automated, and less forgiving, and the operators who win are the ones who build systems that hold up under pressure.
We start with fulfillment because it quietly decides margin, cash flow, and how much risk you carry into the year. Then we move into returns and buyer abuse, where the right documentation and escalation approach makes the difference between progress and endless loops. From there, we zoom out to the next discovery shift...
Amazon Tightens Returns, Reviews, and Refunds While Walmart Raises the Bar for Sellers in 2026
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This week on Selling on Giants, the platforms are sending a clear message. Control, speed, and accountability are no longer optional.
Amazon, Walmart, and the broader eCommerce ecosystem are tightening systems that directly impact margins, conversion, and account health. If you are running real volume, these are not background updates. They are operating constraints that need attention now.
Here’s what we break down in this episode.
Amazon ends high value return exemptions starting February eighth
All United States seller fulfilled orders mu...
January Isn’t Dead, It’s Funded: Gift Cards, Returns, Refund Rules, and Hidden Seller Levers
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January gets written off every year as a slowdown month. Sellers pull back spend, throttle inventory, and assume momentum won’t return until February.
That assumption is costly.
In this episode of Selling on Giants News and Updates, Mr. Will breaks down why January is not a dead zone. It’s a transition month driven by funded demand, elevated returns, and operational signals that quietly separate disciplined operators from reactive ones.
This episode is not about theory or motivation. It’s about how January actually behave...
2026 eCommerce Predictions: Why Proof, Performance, and Platforms Will Decide Who Wins
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2026 is not about chasing the next tactic.
 It’s about understanding how platforms actually decide who wins.
In this episode of Selling on Giants News and Updates, Mr. Will breaks down what eCommerce brands need to prepare for in 2026 based on real platform signals, operator experience, and frontline insights from the BellaVix team.
This is not a hype driven predictions list.
 It’s pattern recognition.
We cover how AI driven discovery, dynamic advertising, fulfillment gravity, and stricter compliance are quietly reshaping Amazon, Walmart, and the broade...
The Frequently Returned Badge, AI Shopping, and the Risk Sellers Didn’t Sign Up For
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The Frequently Returned badge is showing up on products that are well-reviewed, accurately described, and fully optimized. For many sellers, that has been the breaking point.
In this episode of Selling on Giants, we lead with what the badge actually represents today and why Amazon’s guidance only explains part of the story. While platforms continue to frame returns as a listing clarity issue, seller experience tells a more complicated truth.
What’s really driving returns right now
Free returns have normalized buy-now, decide-later beha...How AI, Price Pressure, and New Buyer Behavior Will Reshape eCommerce in 2026
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2025 quietly rewrote the rules of eCommerce.
AI stopped being a novelty and became the default decision layer.
Consumers felt price pressure but still spent, just with more scrutiny.
Discovery moved from search bars to chatbots, social feeds, and algorithms making recommendations on shoppers’ behalf.
In this episode of Selling on Giants – News & Updates, Mr. Will breaks down the real consumer behavior shifts that emerged in 2025 and explains what they mean for eCommerce brands heading into 2026.
This is not a recap of headlines. It is a stra...
The Four Forces Rewriting eCommerce in 2026: AI Filters, Tight Wallets, Generational Shifts and Always-On Shopping
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In this episode of Selling on Giants, Mr. Will breaks down the four major forces transforming how consumers shop and how sellers must adapt heading into 2026. This is the full picture of what’s happening across Amazon, Walmart, Target, TikTok Shop and the wider digital landscape, all tied together in one clear roadmap for operators and brand leaders.
We unpack the rise of AI-powered shopping assistants, the pressure of tariffs and consumer price sensitivity, the widening gap between Boomers, Millennials and Gen Z buying be...
