Plumbing & HVAC Hustle Podcast

Struggling to grow your HVAC company? Jason Walker of HVAC Masters of the Hustle reveals how pushing your team outside their comfort zones can create a culture of consistency, leadership, and white-glove service that sets you apart. In this episode, we talk hiring, culture, customer experience, video marketing, and how doing the uncomfortable things is the key to massive HVAC growth.

Learn the power of showcasing your team, getting on camera, and creating world-class customer service that drives referrals and reviews. Plus, hear Jason’s strategy behind building a brand technicians want to work fo...

In this no-fluff HVAC growth masterclass, legendary sales trainer and entrepreneur Weldon Long drops 🔥 truth bombs for HVAC business owners addicted to leads — and stuck in the cycle of low margins and high chaos.

You’ll learn:

Want to dominate Google for your local home service business in 2025? In this episode of the Plumbing & HVAC Hustle Podcast, Sydnee Olsen of Hook Agency breaks down the unfair advantages contractors can tap into with local Google marketing.

We talk:

Whether you’re an HVAC...

From family legacy to explosive HVAC growth, Jay and Amanda Mahaffey of Tuck & Howell reveal how they grew from $4M to $14M+ at 15% net profit—without losing their minds (or marriage). In this raw, real, and refreshingly honest conversation, we unpack:
 • Why their “Fab Five” method fuels focus
 • The massive risks they took to save a legacy business
 • Rebuilding operations, marketing, and culture—fast
 • Key hires, painful lessons, and big wins
 • How they’re using data to fix conversion leaks
 • Their favorite reports and strategies inside ServiceTitan

Perfect for any HVAC or home service business own...

In this power-packed episode of the Home Service Marketing Podcast, Tommy Mello (founder of A1 Garage Door Service) joins host Tim Brown to talk about what actually drives the most sales in HVAC and other home services.

From TV, radio, GMB, and PPC to community involvement and lead attribution, Tommy shares high-level insights on:
 • Scaling lead gen to 30,000+ per month
 • Attribution strategies using 8,000 call tracking numbers
 • Why social proof and branding are key to multi-channel success
 • Community-based marketing that builds backlinks and trust
 • When to cut bait and when to double down

If you’re...

Welcome to another episode of the HVAC Hustle Podcast, hosted by Tim Brown of Hook Agency, featuring special guest Eric Thomas from Rival Digital!

In this candid, high-value conversation, Tim and Eric unpack a “crazy mindset”—why home service businesses should refer their competitors. They cover how adopting an abundance mentality can drive more business, build strategic alliances, and even increase close rates.

We dive deep into:
 • Why most owners fear referring competition
 • Tactical referral wins that actually brought in more deals
 • How to position your HVAC or plumbing business to get more referrals<...

What happens when contractors mix too many guru strategies? In this powerful episode of the HVAC Hustle Podcast, host Tim Brown sits down with Julian Scadden, President of Nexstar Network, to expose the real dangers of fragmented growth strategies in the home services industry.

Julian shares his raw story—from cleaning dive bars to owning a successful HVAC company, to now leading a billion-dollar contractor network. He unpacks:

In this episode of HVAC Hustle, Tim Brown sits down with Dan Antonelli, founder of KickCharge Creative and the brains behind some of the most iconic brands in the home service industry. They dive deep into the branding moves that separate $1M companies from $10M+ powerhouses.

Discover:
 • Why most HVAC company names suck—and how to fix yours
 • The biggest branding mistakes home service owners still make
 • How to own your market with color psychology, naming, and truck wraps
 • The true ROI of great branding (including recruiting and exit value)

If you’re serious...

Are you a tradesperson or contractor looking to generate leads with YouTube? In this episode of the HVAC Hustle Podcast, Tim Brown sits down with plumbing YouTube legend Roger Wakefield to break down exactly how he used YouTube to grow the largest plumbing channel in the world—bringing in high-quality leads, closing $100K+ jobs, and building a brand that’s taken him all the way to Dr. Phil and NewsNation.

Roger shares the real story behind going all-in on YouTube at age 54, how being authentic on camera built trust, and what contractors need to include in every lead...

Are you a home service business owner looking to break through your revenue ceiling and actually boost profitability? In this episode of The HVAC Hustle Podcast, host Tim Brown is joined by Josh Nelson — founder of the Seven Figure Agency and a leader in the home service mastermind space.

We dive deep into why masterminds are the secret weapon of fast-growing HVAC, plumbing, and electrical companies. Josh shares hard-earned lessons, real client examples, and why peer groups can shortcut years of trial and error. Discover how proximity to high performers, accountability, and strategic focus ca...

In this episode of The HVAC Hustle Podcast, we sit down with Mike Prencavage of The Family Plumber, a second-generation plumbing business that’s turning community influence into business growth.

Mike reveals how relationships with city officials, local salons, and even competitors have helped him build a referral powerhouse. He breaks down the underrated power of hyperlocal influencers, how to network without selling, and why humility and helpfulness win long-term.

Whether you’re an HVAC tech, roofer, plumber, or electrician, this episode will show you how to turn relationships into revenue.

✅ Learn the secret...

In this episode, Tim Brown sits down with Stephanie Postell of Anchor Heating & Air to talk next-level community marketing for home service businesses. Stephanie shares how authentic involvement, not just sponsorship, drives real local brand recognition. From setting up tents at local festivals to giving back with heartfelt initiatives like teacher appreciation cakes and Make-A-Wish fundraisers — this conversation reveals how to build brand loyalty that converts.

If you're in the trades and want to grow your local influence, drive more leads, and build a purpose-driven brand, this one’s for you.

If you’ve ever wondered whether your marketing is actually making you money, this episode is a must-watch. Tim Brown sits down with Kevin La Sage from Searchlight Digital to discuss third-party marketing validation, essential KPIs for home service businesses, and how Searchlight's AI is changing the game.

Kevin shares powerful benchmarks from 900+ contractor accounts and reveals how his background in automotive analytics and his plumber dad’s skepticism led to a revolutionary ROI dashboard.

From booking rates to revenue per campaign, this episode helps you simplify your marketing metrics, cut wasted spend, and double down...

Want to build a locally famous home service brand? I was joined by Jenn McKee of Key Heart Media to talk social media hacks that actually work for contractors in 2024. From how often you should post to which platforms drive real business (hint: it’s not just Facebook), they unpack what truly builds visibility and trust in your local market.

📌 Whether you're a plumber, roofer, HVAC tech, or marketing pro—this episode delivers high-impact tips on staying top of mind and balancing views with leads.

👀 Watch for smart takes on: – Going live to boost algorithm love
– Us...

On this episode of the HVAC Hustle Podcast, we’re joined by Texas from Medley to talk about how HVAC contractors can turn bad reviews into better businesses. With 2300+ five-star Google reviews, Texas breaks down the mindset behind responding to criticism, embracing transparency, and listening to your customers—especially when it’s uncomfortable.

We dig into when to stand your ground, how to fix issues in real-time, and why owning your mistakes publicly can actually grow your brand.

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YOUTUBE DEAL - Book here for $1,000 off: https://hookagency.com/youtube-deal/

I sit down with Joe Crisara from Service MVP to break down the exact words and strategies that help home service pros close more deals. We cover:

✅ “What should we do?” – A simple phrase that boosts close rates
✅ Friction creates traction – Why a little tension actually helps customers commit
✅ Marketing & sales alignment – Making sure your ads match what your team actually says

Joe has trained some of the top closers in the industry, a...

Gene Slade is no stranger to controversy—he responds to the internet memes about him, addresses his haters head-on, and reveals why he's one of the most polarizing figures in the HVAC industry. But is he a villain or a genius? 🤔 Watch as he shares his unfiltered thoughts on success, the trade industry, and why he thrives on being hated. Don’t miss this raw and unfiltered conversation!

0:00 - Intro / Gene's Back Story
2:45 - Gene on Social Media Haters
8:56 - Gene's HOT Takes
14:15 - Is Gene Controversial for Engagement?
16:30 - Hate in FaceBook Groups<...

Price Transparency is key. If you don't show it, you're losing customers. Marcus Sheridan explains why in this episode.

Learn more about Marcus Sheridan at: https://priceguide.ai/

I sat down with Stephanie Allen from AirWorks Solutions about how to create real community connections that drive business growth. Stephanie shares her insights on networking, branding, and leveraging local relationships to build trust and long-term success. Learn how to make your brand the go-to in your community!

Learn more about Stephanie at:
📍 AirWorks Solutions: https://airworkssolutions.com/
📍 Fuel the Trades: https://fuelthetrades.com/

Learn more about Chris Lee at; https://gonextlevelpros.com/home-6412
Subscribe to our page for more home services content / resources. 

Book a call with us: http://calendly.com/sydneeolsen/30min
Our Website: https://hookagency.com/
Connect with Tim on FaceBook: https://www.facebook.com/invigorated
Our meme page: https://www.instagram.com/roofermemes/
DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&si=8-ocEQ9G5Xw2vznR

#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth

Are you an independent HVAC business or entrepreneur trying to compete with the big players in the e-commerce space? In this podcast, we break down the strategies, tools, and insider secrets to help you thrive in the digital marketplace.

Subscribe to our page for more home services content / resources. 

Book a call with us: http://calendly.com/sydneeolsen/30min
Our Website: https://hookagency.com/
Connect with Tim on FaceBook: https://www.facebook.com/invigorated
Our meme page: https://www.instagram.com/roofermemes/
DIY Website / SEO guide: https://youtube.com/playlist?list=P...

Should HVAC companies display their pricing online? The debate has been going on for years, but in this episode, we break down why it’s a smart move and how to do it effectively without hurting your sales or profit margins.

🔹 Many HVAC businesses fear that listing prices will drive customers away or give competitors an edge. But the reality? Transparency builds trust—and trust drives sales! We’ll cover the biggest myths about online pricing, the right way to approach it, and how it can actually help you attract more qualified leads.

Subscribe to our pa...

Trent Lowenstein from GodMode Consulting and  Vector Home Services joined me to discuss how running your business can be played like a video game  🎮
We talk about characters, story, the score board and many other super interesting parallels!

We also discuss Why Coaches Get Hate, do sales role play, jam out, and talk simulation theory 🤔

Trent, thank you for coming on the pod, it was a super fun day having you in our office.

0:00 - Intro 
6:17 - Coaches and Gurus
20:14 - Breaking Ice With Homeowners
25:28 - Sales Roleplay & Biz Growth

In this episode, we explore cutting-edge strategies and tools to streamline your business's financial workflows.

Visit https://www.housecallpro.com/

Subscribe to our page for more home services content / resources. 

Book a call with us: http://calendly.com/sydneeolsen/30min
Our Website: https://hookagency.com/
Connect with Tim on FaceBook: https://www.facebook.com/invigorated
Our meme page: https://www.instagram.com/roofermemes/
DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&si=8-ocEQ9G5Xw2vznR

#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #p...

In this episode, we tackle one of the biggest dilemmas for entrepreneurs and business leaders: Should you focus on scaling your business or maximizing profitability? Striking the right balance can be the key to long-term success, but how do you decide which path to prioritize?

Learn more about Tommy Mello at https://www.tommymello.com
Subscribe to our page for more home services content / resources. 

Book a call with us: http://calendly.com/sydneeolsen/30min
Our Website: https://hookagency.com/
Connect with Tim on FaceBook: https://www.facebook.com/invigorated
Our m...

In this thought-provoking episode, we explore one of the hottest topics in modern marketing: Should you hire an internal marketing team, outsource to an agency, or leverage artificial intelligence (A.I.) to grow your business?

Learn More about Sarah at; https://www.servicetitan.com/

Subscribe to our page for more home services content / resources. 

Book a call with us: http://calendly.com/sydneeolsen/30min
Our Website: https://hookagency.com/
Connect with Tim on FaceBook: https://www.facebook.com/invigorated
Our meme page: https://www.instagram.com/roofermemes/
DIY Website / S...

In this episode, we’ll show you how to leverage the power of Facebook Ads to generate consistent, high-quality leads for your HVAC services. From targeting the right audience to crafting ads that convert, we break down actionable strategies that are guaranteed to double your HVAC leads in no time.

Learn more about  more about Crystal Hobbs at; https://reflectivemarketing.com/

Subscribe to our page for more home services content / resources. 

Book a call with us: http://calendly.com/sydneeolsen/30min
Our Website: https://hookagency.com/
Connect with Tim on FaceBook: http...

Dustin Van Orman of Any Hour Services sat down to share how they scaled to over $500M🤯 We discussed training leaders, what it means to be a leader, the power of shop tours and learning from others, private equity and more! Lots of golden nuggets in this one so make sure you tune in to hear one of the largest companies in the space success story.

WANT TO JOIN US ON THE ANY HOUR SHOP TOUR???
We discussed this throughout the episode; on Jan 29-30 Dustin will be taking me, along with many HVAC company owners aro...

Are you ready to take charge of your home service business finances and pave the way for growth and stability? 💰 In this video, we’ll walk you through practical strategies to streamline your budgeting, manage cash flow, and maximize profitability.

Subscribe to our page for more home services content / resources. 

Book a call with us: http://calendly.com/sydneeolsen/30min
Our Website: https://hookagency.com/
Connect with Tim on FaceBook: https://www.facebook.com/invigorated
Our meme page: https://www.instagram.com/roofermemes/
DIY Website / SEO guide: https://youtube.com/playlist?list=P...

Want to make your videos more engaging and fun? In this video, we’ll show you how to create skits and entertaining content that captures your audience’s attention and keeps them coming back for more! Whether you’re a beginner or looking to improve, these tips will help you take your content to the next level.

Learn more about Trent Parker at https://mrfatcheeto.myshopify.com/

Subscribe to our page for more home services content / resources. 

Book a call with us: http://calendly.com/sydneeolsen/30min
Our Website: https://hookagency.com/

Ian Schotanus sat down with me to discuss all things HR for the trades: How to navigate the unique pay structures, employment at will, how to protect yourself from termination lawsuits, cultural issues and more. We also shared some laughs and good stories; funny enough Ian got into HR by being fired 😂😂 Tune in to learn more about a very crucial element of business that sometimes gets forgotten....

Ian's LinkedIn: https://www.linkedin.com/in/hr-guy
Ian's Company: https://www.thebigpictureconsulting.com/

Are your daily habits holding you back from hitting your sales goals? In this episode, we break down how routines that feel productive might actually be sabotaging your sales performance. From outdated strategies to missed opportunities for growth, we’ll uncover the small changes that can lead to big results.

Learn More about Sean Michael Crane at; https://unstoppable365.com/

Subscribe to our page for more home services content / resources. 

Book a call with us: http://calendly.com/sydneeolsen/30min
Our Website: https://hookagency.com/
Connect with Tim on FaceBook: https://www...

In this episode we dive into the incredible journey of an HVAC technician turned successful business owner. Discover how they transitioned from the field to running their own company, the challenges they faced, and the lessons they learned along the way.

Plus, we tackle a hot topic: Are partnerships in business a sign of "selling out" or a strategic move for growth? Join us as we unpack the pros and cons, share real-world examples, and offer actionable insights for entrepreneurs considering partnerships.

Learn more about Jennifer Manzo at;  https://www.skillcatapp.com/

S...

In today’s episode, we welcome Everett Lippell to discuss cutting-edge sales leadership strategies for the HVAC industry. Everett shares his unique approach to building high-performing sales teams, adapting to market shifts, and creating a customer-centric sales culture. Whether you’re an HVAC sales leader or a business owner looking to boost your team’s effectiveness, this conversation is packed with actionable insights and real-world examples that can transform your sales results. Don’t miss Everett’s expert advice on how to elevate your sales strategy and stay competitive in the evolving HVAC landscape!

Subscribe to our page f...

In this episode, we dive deep into the fundamental strategies and systems that drive growth and scalability—the same principles that have helped businesses scale to $700 million and beyond. Join us as we break down actionable insights, from refining core business processes to leveraging automation, optimizing team structure, and making data-driven decisions.

Subscribe to our page for more home services content / resources. 

Book a call with us: http://calendly.com/sydneeolsen/30min
Our Website: https://hookagency.com/
Connect with Tim on FaceBook: https://www.facebook.com/invigorated
Our meme page: https://www...

In this episode, we dive into one of the biggest decisions entrepreneurs face: when to sell their business. Timing is crucial, and understanding market trends, your business’s value, and personal goals are just some of the factors that play a huge role in making the right call. Join us as we break down the signs that it might be the right time to exit, share expert insights, and discuss strategies to maximize your sale. Whether you’re thinking about selling soon or just planning for the future, this episode has something for every business owner!

Learn more...

Lee's Website: https://leesair.com/

In this episode, we dive into a critical question for HVAC technicians and plumbers: Should trade professionals invest time in learning sales? We'll explore the benefits of blending technical skills with sales expertise, how it can impact your business or career growth, and whether mastering the art of selling can help you better serve customers. Whether you're an independent contractor or part of a larger company, this episode offers valuable insights into why understanding sales could be the game-changer you didn't know you needed. Tune in and find out!

learn more about Brian Burton at https://www...