Produced By

Ms. Muthoni Njoroge, widely known as “The LinkedIn Lioness,” is a multi-award-winning Personal Branding and LinkedIn Expert based in Nairobi, Kenya. She helps consultants, trainers, coaches and subject-matter experts grow their visibility, build standout personal brands and attract opportunities through LinkedIn. After discovering the platform in 2019, Muthoni turned her passion for social media into a full-time career, working with hundreds of clients and training thousands of professionals across more than 20 countries.

Tune into this episode to discover Muthoni’s journey from growing up in Kenya to building a LinkedIn audience of nearly 100,000 followers. Learn the story behind “The Link...

Melissa Campbell Porter is a business coach and the founder of She’s in Demand™, where she helps female coaches and consultants build stronger offers and turn LinkedIn attention into clients. After years working in financial reporting at a London hedge fund, Melissa took a completely different path into entrepreneurship. Today, she combines her analytical background with business strategy to help clients identify what is actually holding their business back, from their offer and positioning to their content and sales process.

Listen to this episode to discover Melissa’s journey from a successful career in hedge funds to bui...

Arthur Larrive is a personal branding strategist helping founders build visibility on LinkedIn through organic content. Before posting consistently on his own account, Arthur spent around two years studying LinkedIn, experimenting with content and writing for others through his work and side projects. When he finally started posting in March 2026, that preparation helped him grow quickly and turn his background in marketing, writing and content creation into a business helping founders build their personal brands.

Listen to this episode to discover Arthur’s approach to LinkedIn growth, why beginners should not simply copy the platform’s biggest crea...

Matteo Casini is a partnerships and business development professional and the host of the Stepsero Podcast. After studying across Italy, the UK and Belgium, he eventually moved to Berlin, where he built a career across tech, sales and partnerships. Matteo created Stepsero during a period when he was experiencing stress and anxiety. Today, with more than 100 episodes published, the podcast explores the complexities of modern work and the challenges people face within it.

Listen to this episode to discover Matteo’s journey of moving abroad, finding his place in a new country and building a community in Be...

Niall Ratcliffe is the CEO and co-founder of noticed., the UK's leading LinkedIn agency. After recognising the opportunity LinkedIn presented before most businesses had fully embraced it, he quit his job to build an agency with his brother from the ground up. Today, noticed. works with some of Europe's fastest-growing companies and global brands, including the NHS and Ocean Beach, helping them generate leads, build authority, and grow through LinkedIn while scaling the business to over £1M ARR.

In this episode, Niall shares his journey from university and his first marketing role to building one of the U...

Blessing Ikpia is a Growth Marketer, Co Founder of Elite Global AI, Founder of AI Women Rising and the creator behind the personal brand "Your LinkedIn Big Sister". In just over a year, she has built a LinkedIn community of more than 100,000 followers while helping AI and tech companies grow through marketing, community building and education. Alongside her work, she is passionate about creating opportunities for young professionals and empowering more women to build careers in AI.

In this episode, Blessing shares her journey from studying healthcare to building a career in marketing, why lifelong learning remains...

Syed Attaullah Shah is a LinkedIn Ghostwriter and Personal Branding Strategist who helps founders and executives build an authentic online presence that attracts inbound clients. A Gold Medalist in English Linguistics, Syed combines his understanding of language, psychology and personal branding to help business leaders communicate with clarity, build trust and grow through LinkedIn. After turning away from the security of a traditional career, he focused on mastering one platform and has since helped founders build brands that attract meaningful opportunities through content.

In this episode, discover Syed’s journey from studying English in a community where th...

Molly Stovold is the founder and CEO of Sitting Pretty Agency, a done for you LinkedIn inbound marketing agency helping founders and experts build personal brands that attract trust, leads, and clients. After starting with just 150 LinkedIn connections, Molly used her background in copywriting, SEO, and inbound marketing to grow her own brand and build an agency that reached a $600,000 annual run rate within seven months. She is now working towards scaling Sitting Pretty to one million dollars in annual recurring revenue.

Listen to this episode to discover Molly’s journey from working with Greenpeace in Chile to...

Gil Petersil is a serial entrepreneur, global speaker, and networking expert who has spent more than two decades helping entrepreneurs and leaders build meaningful relationships that create lasting opportunities. Having lived in seven countries and spoken at more than 1,000 events around the world, Gil has developed a unique approach to networking that blends strategy with genuine human connection. Through his work as the Co Founder and Chief Visionary Officer of ChaTea, he continues to help people strengthen relationships, create valuable partnerships, and build thriving communities.

In this episode, Gil shares the experiences that shaped his purpose and...

This episode is supported by Indy, an all-in-one platform that helps freelancers and small business owners manage invoices, payments, contracts, proposals, projects and client work in one place. Produced By community members can get 1 year of Indy Pro for $35, 80% OFF the regular $225 value. Use promo code TOMAS082026 to claim the offer here: https://weareindy.com/app/launchpad?signup=force&checkout=true&promo=TOMAS082026&pkg=annual

Jane Kisnica is a freelance graphic designer and visual branding expert. Known on LinkedIn as “The Creative Assassin,” she helps businesses elevate their visual identity through standout branding, websites, and creative assets that...

Sakshi Sureka is a marketing professional, LinkedIn creator, and Paid Social Specialist at WPP Media. Originally from Kolkata, India, she moved to the UK to study Marketing after changing direction from science and economics. Along the way, she navigated the challenges of building a career as an international student while documenting her journey online. She shares practical insights on personal branding, content creation, marketing, and career growth with a LinkedIn community of more than 15,000 people.

In this episode, Sakshi shares how moving from India to the UK changed her life, why building a personal brand on LinkedIn...

Sakshi Sureka is a marketing professional, LinkedIn creator, and Paid Social Specialist at WPP Media. Originally from Kolkata, India, she moved to the UK to study Marketing after changing direction from science and economics. Along the way, she navigated the challenges of building a career as an international student while documenting her journey online. She shares practical insights on personal branding, content creation, marketing, and career growth with a LinkedIn community of more than 15,000 people.

In this episode, Sakshi shares how moving from India to the UK changed her life, why building a personal brand on LinkedIn...

Jack Dyer is the Authority Architect and CEO of Storytold™️. Storytold helps founders, CEOs and business owners turn LinkedIn into a trust-building, lead-generating platform. With a background in design, UX and brand communication, Jack helps leaders find their voice, tell better stories, and build authority online without becoming full-time content creators.

In this episode, Jack shares how he went from working as a designer in a 9-to-5 to building Storytold. He talks about discovering LinkedIn, posting every day even when nobody cared, and growing from 740 followers to nearly 58,000. We also discuss real authenticity online, leading a team, ambi...

Martina Kikic is the Founder and CEO of The Peace OS. She is a LinkedIn Authority Advisor for senior leaders, founders, and C-suite executives. Based in Dubai, she helps people turn the reputation they have already earned offline into a clear, trusted, and visible LinkedIn presence. Not through empty numbers, generic content, or performing for the platform, but through clarity, positioning, trust, and authority that already exists.

In this episode, Martina shares how she started on LinkedIn with no network, found her voice, changed her niche, and built a business around helping others become easier to find...

Real Desmond, also known as the Yellow Queen, is a Brand Identity Designer and Brand Manager helping businesses and professionals build brands that are seen, trusted, and remembered. From starting an online thrift business to working with clients across 11+ countries, she has built a distinctive personal brand on LinkedIn through consistency, clear messaging, and her instantly recognisable use of yellow.

In this episode, Real shares how she discovered her passion for branding, how LinkedIn transformed her career, and why becoming memorable is about far more than logos and visuals. We explore what it takes to stand out...

Julius Bieliauskas is a B2B Growth Strategist, Co Founder of Inter Consulting and Inter Pro, and a specialist in personal branding, LinkedIn growth, sales, and AI solutions. Over the past eight years, he has gone from creating videos and running paid advertising campaigns to helping companies build trust, generate leads, and grow through LinkedIn, strategic marketing, and technology. Today, he works with businesses across different markets while building companies focused on branding, lead generation, and AI.

In this episode, Julius shares how a recommendation from his dad led him to LinkedIn, the lessons he learned while...

Angela Marie D'Antonio is an executive coach for neurodivergent founders, keynote speaker, and creator of the Calm Ambition framework. She helps entrepreneurs build businesses around their strengths instead of their deficits while challenging hustle culture, urgency, and unrealistic expectations. Her work is shaped by years of homeschooling her neurodivergent daughters, supporting dyslexic students, and helping founders grow through more human centred and sustainable strategies.

In this episode, Angela shares the pivotal moment that changed how she sees success, pressure, and progress. We discuss authentic LinkedIn growth, balancing ambition with real life, slowing down in a world obsessed...

Riin Reinola is a brand and content strategist helping experts build visibility online without performing or pretending to be someone they are not. After 15 years working behind the scenes in tech marketing and branding, she decided to stop hiding and build a personal brand around her own story, perspective, relationship building, and a more human approach to content and online visibility.

In this episode, Riin shares how losing a major client and a huge chunk of her business overnight pushed her to finally start showing up online for herself. Learn her approach to building trust on LinkedIn...

Jasmine Gathoga is a LinkedIn Brand Strategist, Graphic Designer, and Canva Creator best known online as ‘That Canva Girl.’ From making handmade cards as a child to becoming an official Canva Ambassador, Jasmine has built a personal brand around creativity, storytelling, and helping people stand out online with both strategy and design. Her content is known for its humour, honesty, and uplifting energy, helping creators and business owners build brands people genuinely remember.

In this episode, Jasmine shares her journey from discovering Canva to turning creativity into a career through LinkedIn. We talk about finding your voice onli...

Victoria Banaszczyk is Head of Content at Centerlock Media, a digital marketing agency that helps small and service‑based businesses grow through tailored, affordable solutions. Centerlock specializes in SEO, Google Ads, and social media advertising to help clients reach the right customers and strengthen their online presence. Victoria’s background includes corporate communications, digital marketing, social media strategy, and freelance marketing. She has recent experience in the tech sector, focusing on digital transparency and AI. Ranked Top 100 in Content Marketing and Copywriting, she shares honest insights about AI, social media, content strategy, human‑centered communication, and building an audience that l...

Lewis Kemp is the founder of Lightbulb Media, known for his no fluff approach to marketing. He specialises in paid ads, content, and copywriting for e commerce brands, helping businesses grow through a data led approach that drives real results. He is also the co founder of the University of Creative Idiots, where he teaches practical marketing without the usual hype.

In this episode, Lewis breaks down how he built his agency and attracts clients worldwide through content. He shares how to grow your brand online, especially on LinkedIn, by being genuine, creative, and consistent. No tricks...

Jessica Turley is a content creator and social media manager helping entrepreneurs stand out through personal branding and storytelling. She started at 18, building a wedding blog that unexpectedly grew into a successful business, which she later sold before turning 30. But after the exit, she realised she had no personal brand of her own and had to rebuild everything from scratch. Today, she runs her own agency while building a life around creativity, business, and freedom.

In this episode, you’ll hear how Jessica built her first business by accident, what made it work, and how those lessons ap...

Adam Dickinson is a former FBI Intelligence Analyst who spent over 15 years inside the Bureau. He later walked away from a career that looked perfect on paper to build a new path helping people make better life and career decisions. Today, he works as a Logic to Intuition Integration Advisor and Future Self Strategist, supporting high functioning professionals who feel stuck between staying safe and choosing a direction that actually fits.

In this episode, you will discover Adam’s journey from the FBI into a completely new direction. We talk about what it feels like when nothing is...

Kristi Faltorusso is a Customer Success leader, advisor, and former Chief Customer Officer with more than 14 years of experience in B2B SaaS. She has built and scaled Customer Success teams across companies ranging from early-stage startups to pre-IPO organisations, helping them improve retention, strengthen customer relationships, and drive long-term growth.

In this episode, Kristi shares lessons from her career in Customer Success and reflects on how the industry has evolved over the years. We talk about building a personal brand online, creating content, balancing a demanding career with family life, and maintaining a growth mindset, from...

Inaara Touryani is an Email Marketing and CRM specialist who moved from Pakistan to the UK to pursue her MSc in Advanced Marketing and build her career. From loneliness and financial pressure to navigating a highly competitive job market as an international candidate, her journey was far from easy. Through persistence, self-learning, and trial and error, she found her niche in email marketing and began building a personal brand on LinkedIn by sharing her journey and what she was learning along the way.

In this episode, we dive into Inaara’s journey of starting from scratch in a...

Snigdha Trivedi is a personal brand strategist, ghostwriter, and LinkedIn creator who built a top creator ranked presence on the platform in just six months while working a full time job. With more than six years of experience in marketing, content strategy, and audience psychology, she now helps professionals turn their ideas and expertise into authentic online visibility that builds credibility, trust, and real opportunities.

In this episode, Snigdha shares the story behind her decision to leave her nine to five and pursue working independently while helping others grow their personal brands on LinkedIn. You will hear...

Marie Zamecnikova is a personal brand strategist and LinkedIn advisor helping founders and executives turn their visibility into real business opportunities. What began as simple experimentation with posting on LinkedIn gradually grew into a global personal brand and a six figure business built from scratch. Today Marie leads a team of experts and has supported more than 15,000 entrepreneurs as well as organisations such as the European Commission, helping leaders communicate their ideas clearly, build trust online, and attract the right opportunities through LinkedIn.

In this episode we explore Marie’s journey from struggling to find work and se...

Magali De Reu is a personal brand strategist and keynote speaker who helps experts and speakers stop competing on expertise and start positioning around personality. Diagnosed with autism and ADHD at 14, she grew up being told she was too intense, too direct, too different. Instead of toning it down, she built her business around it. Today, she helps speakers move from invisible to in demand by turning what makes them different into their competitive edge.

In this episode, Magali shares what it really means to grow up neurodivergent and why she believes her success is because of...

Vaclav Sulista is a Switzerland based career consultant, former senior leader in the pharmaceutical industry and Honorary Consul of Czechia who helps pharma and supply chain professionals secure better roles through strategic positioning and structured guidance. After more than 27 years in management, including 16 years at Novartis, he left corporate life at 55 following burnout and a difficult personal period. What began as pro bono interview coaching gradually grew into Sulista Consulting, where he now supports professionals worldwide in navigating career decisions with clarity and confidence.

In this episode, Vaclav shares a life shaped by love, political upheaval and...

Hannah del Herrera is a brand strategist and founder of ALSK, where she helps creator founders transform their visibility into scalable brand ecosystems. After quitting her London 9 to 5 in 2023 with 2K LinkedIn followers, £4K in savings, and no clients, she decided to take her own dreams seriously and build in public. Since then, she has grown a 55K plus audience, evolved her freelance practice into a creative studio, and launched Rebel Design Club, a platform helping designers step into the creator founder era. Her work sits at the intersection of branding, business strategy, and the psychology of showing up.

This episode with Dean Seddon was recorded using Riverside. If you want studio quality audio and video for remote podcasts or interviews, this is the platform I use to record Produced By: Try it here: https://creators.riverside.com/TomasLoucky

Dean Seddon is a social selling coach, author, speaker and founder with more than 17 years of experience helping individuals, teams and global organisations turn LinkedIn into a reliable source of real conversations, clients and revenue. He is known for his calm, systems led approach to selling, focused on removing pressure, gimmicks and burnout. Dean prioritises human behaviour...

We talk a lot about hitting publish in this episode. Fittingly, it was recorded using Riverside: https://creators.riverside.com/TomasLoucky

Dmitry Pavlotsky is a ghostwriter, copywriter and marketing expert with nearly two decades of experience helping founders turn ideas into stories that build trust and drive results. He has written for CEOs, scaled startups, launched brands and ghostwritten thousands of posts, all while staying behind the scenes. That changed in 2025 when one interview gave him the push to start posting under his own name. Since then, he has built a loyal audience by sharing sharp, funny...

This episode with Victoria Michaels was recorded using Riverside, the platform I use for all remote podcast conversations. If you're recording interviews or starting a podcast, you can try it here: https://creators.riverside.com/TomasLoucky

Victoria Michaels is a LinkedIn ghostwriter and strategist helping founders and professionals turn lived experience into credibility on the platform. She has been building businesses since her teens, moving through multiple industries and career chapters before finding her place in personal branding and content. Known for her sharp positioning and human approach, Victoria helps people show up online in a way...

After 150+ podcast episodes, I realised recording is the easy part. Clarity and good tools make the real difference. That’s why I record my podcast with Riverside. Try Riverside here: https://creators.riverside.com/TomasLoucky

Mariam Gogidze is a personal branding strategist and executive coach helping C-level professionals, founders, and dealmakers build authority and category-of-one positioning online. Originally from Georgia, Mariam moved to London at a young age and built her career by combining writing, storytelling, and strategic positioning to translate offline credibility into a strong and trusted LinkedIn presence. Her work focuses on clarity, long-term thinking, an...

Ciara O’Neil is the founder of Brandfulness and a psychology led personal branding strategist helping founders, executives, and teams build real authority on LinkedIn and beyond. With an academic background in psychology, Ciara focuses on trust, reputation, and consistency as the foundations of strong personal brands. Her work goes beyond content creation and platforms and centres on shaping how people are perceived, remembered, and trusted across their career, business, and professional relationships.

In this episode, Ciara shares her journey from law to psychology to personal branding, and how she grew her LinkedIn presence from zero to ov...

Sarah Rav is a former medical doctor turned Positioning & Content Strategist. Born in Malaysia and raised in Australia, she has spent over a decade building an audience of more than three million followers across Instagram, TikTok, and LinkedIn. After years in medicine and consulting, Sarah stepped away from traditional career paths to focus on helping professionals scale their business through content, positioning, and personal brand strategy.

In this episode, we explore Sarah’s bold journey from medicine to content creation, the behind the scenes reality of building and rebuilding an audience, and how she recognised LinkedIn’s pote...

Nadia Fernández is the founder of La Isla Designs, a visual designer and website builder who believes digital spaces should feel clear, intentional, and easy to understand. Originally from Mallorca, Spain, she moved to the United States at a young age to pursue her creative ambitions, spending more than a decade immersed in fast paced creative environments before eventually returning to Europe. With a background that spans dance, fashion, retail leadership, and brand strategy, her work today focuses on helping founders and small businesses communicate what they do in a way people can instantly connect with and remember.

Anjeanette Carter is a Los Angeles based copywriter and founder of STRATIS Media, where she helps founders, CEOs, and service based entrepreneurs grow their personal brands and businesses through LinkedIn. With over a decade of experience in copywriting, Anjeanette has built a seven figure business by working across multiple social media platforms, refining her messaging, and learning what actually drives sustainable growth. Today, her work focuses on turning LinkedIn into a clear, intentional client acquisition channel through strong positioning, consistency, and thoughtful content.

Listen to this episode to discover Anjeanette’s story behind becoming an experienced copywriter ac...

Talha Hanif is a LinkedIn content designer who helps founders turn their personal brands into content that actually connects. With a background in computer engineering and a deep respect for design that works, Talha has quietly built a business that speaks louder than most personal brands. He’s worked with creators, coaches, and entrepreneurs to develop visual identities that don’t just look good, they feel right. No fluff, no shortcuts, just thoughtful design rooted in clarity, intention, and human connection.

In this episode, you’ll get a free masterclass in design, consistency, and showing up for the lo...

Danielle is a LinkedIn strategist who built a fully booked freelance business without pitching, cold outreach or chasing trends. She helps founders and freelancers attract clients through content that connects and brands that feel real. She’s also built a wellness-focused brand on Instagram, showing how to grow across platforms without burning out. Her approach is rooted in clarity, consistency, and sharing what actually works, not just what looks good online.

In this episode, she shares what it actually takes to grow on LinkedIn and beyond. We talk about content strategy, building a brand that feels like yo...