My Weekly Marketing

In the fast-paced world of business, keeping an eye on your competitors isn't just smart—it's essential. In this episode, we’re diving into the value of tracking your competitors and why it should be a key part of your marketing strategy.

Think of it like driving a car: you wouldn’t hit the road without checking your mirrors, right? Same goes for business! By understanding what your competitors are up to, you can stay ahead, spot opportunities, and make sure you're not missing out on any key moves in your industry. 

Join me as I share...

Unlock powerful strategies for turning Pinterest into sales for your small business! In this episode, we welcome Sue Crites, Facebook and Pinterest Ad Strategist, who who gives us tips for mastering Pinterest advertising. Sue shares how to use organic Pinterest ad strategies to get results for your business. She breaks down how fresh content and strategic ad placements can skyrocket your email list and overall business growth.

We will also discuss the nuances of budget allocation, cost per acquisition, and customer lifetime value to optimize your ad spending effectively. Learn about the complementary roles of different platforms...

Unlock the secrets to building a strong brand identity that’s more than just logos and looks. Join me as I walk you through the key elements that create a powerful brand. We’ll talk about visual and emotional components, the importance of recognition, trust, and connecting with your audience.

I’ll share insights from my experience at my design agency and explain why asking the right questions is essential before diving into visual branding. We’ll also discuss the differences between personal and corporate brands. Plus, I’ll share my journey from a corporate brand to a personal...

Unlock the secrets to building your small business's online presence with our latest episode featuring SEO expert Nadin Thomson. 

Nadin breaks down SEO and compares it to following a recipe!  She explains how focusing on quality content and customer questions can set you apart from the competition. She also brings in the wisdom of Marcus Sheridan's "They Ask You Answer" and highlight the pivotal roles of metadata and image tagging in boosting your search rankings.

Our conversation is rich with practical advice, from incorporating multimedia elements like screen-recorded videos and voice recordings into your blog, to...

Unlock the secrets of video marketing with the masterful insights of Knives Monroe in this week’s episode of Weekly Marketing. Discover how Knives' remarkable journey—from finding a camera in a trash can to establishing his own video production company, Indie Darlings—can inspire your own video content strategies. 

Learn why video is an unparalleled tool for communication and storytelling, especially for small businesses and personal brands. Knives shares actionable tips for beginners, including the power of educational content and client testimonials to boost your business growth.

We'll also cover:

Ever wonder how a brand's voice can make or break its image? Today, we're diving into a literal take on "brand voice" and revealing the secrets of voice actor Jodi Krangle. She masters the feel and sound of a brand, transforming words into captivating voiceovers that connect audiences to the brands.

Jodi is an accomplished voice actor whose voice has branded advertising campaigns for Dell, Bose, Subway, Lindt Chocolate, and many other brands. 

In this episode, we'll explore what audio elements are needed to create a cohesive brand identity that resonates emotionally with audiences. 

Ever wondered how to turn your passion and experience for your business into a successful book? It may not be out of reach as you think!

Join us to learn how to publish a book with Nicole Frail, CEO of Nicole Frail Edits. Nicole shares the incredible story of how she transitioned from a job editing test prep materials to a pivotal role at Skyhorse Publishing. And her journey as she  balanced freelancing with a full-time job before opening her own editing company.

Nicole shares the critical steps from taking a book idea to a p...

Entrepreneurship is certain to come with a fair amount of ups and downs. Actually, who are we kidding...it's a white-knuckled roller coaster ride!

Join us as we sit down with Eric Holtzclaw, a visionary Chief Strategist and Principal Partner at Liger Partners in Atlanta, GA.

With nearly 30 years of experience and founder of multiple successful startups,  Eric brings a wealth of knowledge on creativity, disruption, and the real grind behind small business success. You'll gain insights into his creation of a marketing agency and the critical importance of adaptability and seizing new opportunities.

Ready to up your sales page copywriting game? 

Join me as I sit down with brilliant copywriter Lynda Cathcart, an expert in crafting compelling sales pages. Lynda unveils her proven process, highlighting the importance of focusing on the transformation your ideal customer seeks. 

Ever wondered how the right language can make or break your sales page? We dive into the art of connecting with your audience through authentic customer insights. Learn how to speak your customer's language by gathering intel from interviews, participating in online communities, and leveraging SEO tools. Our discussion emphasizes the power of...

Ready to uncover the secrets of strategic pricing and entrepreneurial resilience? Tune in for my inspiring chat with Natalie Freeman, where you'll learn how to price–and not price–your products.

For creative minds grappling with pricing strategies, this episode is a goldmine. We'll take a look at some common pitfalls that many creative professionals face, such as underpricing and neglecting business fundamentals. 

We'll guide you through avoiding a pricing race to the bottom and developing a sustainable, holistic business strategy that ensures long-term success.

And we've got practical steps to help you boost...