The TRUCK YEAH! Podcast

Most CPG brands outsource manufacturing and hope for the best. Max Cunningham took a different approach.

After struggling to quit tobacco himself, Max founded Sesh to create the nicotine pouch he wished existed. Instead of relying entirely on a traditional co-man, he partnered with a manufacturer, invested in his own production equipment, and took greater control over how his products are made, all while keeping manufacturing in the U.S.

In this episode, Max shares why he made that unconventional decision, what it means for quality, innovation, and growth, and the lessons every CPG founder...

Q3 is here, and the freight market isn’t slowing down!

Join Zipline Logistics Co-founder Andrew Lynch as he breaks down the biggest trends from Q2, what shippers should expect in the months ahead, and how major headlines like the Supreme Court’s 3PL liability ruling, hurricane season, and global disruptions could impact your supply chain. Plus, learn how KANOPI and Zipline’s retail expertise are helping brands stay ahead in an unpredictable market. Learn more:

Learn more: https://ziplinelogistics.com/blog/2026-q3-freight-market-update-forecast/ 

Follow Zipline Logistics: https://linktr.ee/ziplinelogistics

Chapters...

In this special movie-themed episode of TRUCK YEAH!, Teddy and Jesse break down some of Hollywood's most memorable trucking, shipping, and transportation scenes while explaining why the real world of logistics can be just as intense. From high-speed truck chases and port heists to impossible delivery deadlines and last-minute route changes, they compare blockbuster action sequences to the everyday reality of moving freight across the country.

Grab your popcorn, buckle up, and prepare for a freight-fueled trip through Hollywood's version of logistics...and the surprisingly chaotic reality behind it.

Follow Zipline Logistics: https://linktr.ee...

What happens when there’s no room for error in your supply chain?

Let's unpack the realities of running a just-in-time delivery model in today's unpredictable freight environment. Jack Hanna of Chex Finer Foods shares how Chex balances speed, efficiency, and resilience, the biggest misconceptions about JIT, and the strategies that keep products moving when every shipment matters. We also dive into the partnership between Chex and Zipline Logistics, memorable logistics saves, and practical lessons CPG brands can apply to their own supply chains.

Whether you're scaling a brand, managing inventory, or simply fascinated by su...

You have a new retail customer – Congrats! But what happens next? How do you successfully get your product on the shelf? What do you need to know about the relationship you’ve just entered? And how do you ensure it remains profitable?

Tune in to this episode for excusive insights on:

Learn more: http://info.ziplinelogistics.com/retail-shelf-space

Connect with Zipline Logistics: https://linktr.ee/ziplinelogistics

Chapters

Summer beverage season is one of the biggest opportunities (and biggest stress tests) for CPG brands. In this episode, the Zipline Logistics team breaks down the chaos behind “Memorial Day Madness” and why beverage season can make or break a brand’s retail performance.

From Memorial Day through Labor Day, demand spikes, freight capacity tightens, and retailers become even less forgiving. Jesse Juett, Teddy Lee Knox, and Andrew Lynch unpack the real cost of out-of-stocks, OTIF failures, chargebacks, and poor forecasting—including the staggering stat that brands lose billions during peak beverage season due to inventory gaps alone.<...

Social media isn’t just a marketing channel for CPG brands, it’s a retail growth engine. But most brands are playing the wrong game.

In this episode of the TRUCK YEAH! Podcast, we sit down with Adam Brown, Founder of Sircle Media, to break down what actually works when it comes to social media strategy for CPG brands.

From influencer partnerships and community management to omnichannel execution and retail velocity, Adam shares why focusing purely on short-term conversions is costing brands long-term growth—and what to do instead.

We also dive into:

In this episode of TRUCK YEAH!, we sit down with Jamie Rogerson of Lululemon to tackle a topic that doesn’t get enough attention in logistics: mental health.

From the nonstop nature of freight to the responsibility leaders carry for their teams, we explore how supply chain professionals can build healthier, more sustainable operations without sacrificing performance.

If you’re in CPG, transportation, or logistics leadership, this is a conversation you don’t want to miss.

Learn more about Thrive for Theron: https://www.thrivefortheron.com/

Learn more about Run for Theron...

Tune in for a 2026 Q2 freight market update breaking down capacity vs. demand, rate outlooks, and what shippers can expect heading into produce season. Zipline’s Andrew Lynch shares insights on market stabilization, potential disruptions, and how CPG brands can plan smarter for the months ahead.

Learn more: https://ziplinelogistics.com/blog/2026-q2-freight-market-update-forecast/

Follow Zipline Logistics: https://linktr.ee/ziplinelogistics

[freight market, Q2 outlook, trucking capacity, shipper strategy, CPG logistics, produce season, supply chain trends]

Chapters

Most 3PLs rely on sales calls and industry jargon to reach shippers. But what happens when a logistics company treats content like a strategic advantage instead of a marketing afterthought?

We sat down with Emily Kitko, VP of Marketing at Zipline Logistics, and Emily Ledbetter, owner of Ledbetter Marketing, to unpack how educational content is helping CPG brands make smarter logistics decisions.

Together, they explore why most logistics companies avoid educational content, the gaps that exist in supply chain marketing today, and how transparent, shipper-focused content can help brands reduce costly mistakes, streamline operations, and...

When supply chain chaos hits—whether from seasonal peaks, unexpected surges, or a warehouse that’s bursting at the seams—CPG brands need options that actually relieve pressure instead of adding to it. Enter: drop trailer deliveries.

In this episode, we're breaking down what drop trailers are, when they’re most effective, and how CPG shippers can leverage them as a strategic tool, not just a last-minute fix.

What you’ll learn:

There are tons of general 3PLs out there who bait CPG brands by selling a dream that promises not only the best rates but the best service, too. Some would call this love-bombing.

But with no data or proof to back “the best” they claim to be, their true colors are revealed over time. The result? CPG brands end up getting slammed with late fees and losing significant on-shelf gross profit.

Tune in to learn how to spot (and avoid) a love-bombing 3PL.

Learn more: https://ziplinelogistics.com/blog/general-3pls/

Foll...

What does it really take to run a $250M fulfillment network that powers billions of mailpieces, survives peak season chaos, and still ranks #1 in efficiency?

We’re joined by Brent Hagan, Chief Supply Chain Officer at Lob, whose resume spans everything from launching Amazon’s top-performing robotic fulfillment center to scaling Deliverr’s network through its $2.2B Shopify acquisition.

Brent pulls back the curtain on:

Vice President of River Plate, Inc., Leo Rodriguez, breaks down what CPG brands really need to understand about warehousing and fulfillment strategy as they scale. From inventory control and kitting to choosing the right 3PL, Leo shares practical insights that help shippers reduce cost, avoid chaos, and create a fulfillment operation that actually supports growth—not stress-test it.

Whether you’re shipping to retailers, Amazon, or DTC customers, this episode will help you rethink how you manage product flow, labor, storage, and accuracy across your network.

This episode is perfect for CPG supply chain leaders, oper...

Your 2025 Supply Chain Wrapped is here, plus expert predictions on where the freight market is headed in 2026 and beyond. Tune in and stay ahead of the next slowdown… or surge??

Follow Zipline Logistics: https://linktr.ee/ziplinelogistics

2026 Q1 Freight Market Update: https://ziplinelogistics.com/blog/2026-freight-market-forecast/

Chapters

Every CPG brand wants their products flying off the shelf…but what about what comes back? Let’s talk reverse logistics: the secret to saving money, strengthening retailer trust, and keeping your brand sustainable.

Learn more about Reverse Logistics: https://ziplinelogistics.com/blog/reverse-logistics-for-cpg-brands-save-money-build-trust-and-increase-sustainability/

Connect with Zipline Logistics: https://linktr.ee/ziplinelogistics

Chapters

Is your supply chain calmly vibing or silently screaming for help? One of the easiest ways to find out is by tracking your order cadence — AKA the heartbeat of your supply chain. Cadence tracking helps CPG brands spot patterns, predict strain, and get a clear picture of everything from PO timing to lead times to MOQs. We're breaking down how cadence tracking might just transform the way you plan, produce, and scale.

Follow Zipline Logistics: https://linktr.ee/ziplinelogistics

Ever wondered about what CPG shows like Expo West, Newtopia Now, or SFA Fancy are like from the inside? Zipline Logistics sales reps, Tyler Mathews and Joe Lovell, are on the mic to spill all the tea from their time at these tradeshows.

Follow Zipline Logistics: https://linktr.ee/ziplinelogistics

More about CPG tradeshows: https://ziplinelogistics.com/blog/food-and-beverage-conferences/

David Commiskey, CEO of Zipline Logistics, joins us to talk all things partnership, growth, and creating winning logistics strategies for CPG brands.

Connect with David: https://www.linkedin.com/in/david-commiskey-a07a0a17/

Follow Zipline: https://linktr.ee/ziplinelogistics

Hosts Teddy and Jesse are joined by Krista Winner, a local business owner, soccer mom, and Costco enthusiast to chat about The Costco Effect. From bulk buys to bakery favorites, the trio explores what makes Costco a powerhouse in grocery retail and how its supply chain model sets it apart.

Connect with Krista: https://www.linkedin.com/in/krista-winner-aud-189b541

More on Costco: https://ziplinelogistics.com/blog/quick-tips-for-costco-transportation/

More about Zipline Logistics: https://linktr.ee/ziplinelogistics

It’s nearly that time of the year! This holiday season, between 25 to 30 million Christmas trees will be piled onto flatbeds and make their way to a marketplace near you. This uptick in volume means capacity will be strained and outbound rates will rise in high-producing Christmas tree areas. Tune in to learn more!

Learn more: https://ziplinelogistics.com/blog/christmas-tree/  

Follow Zipline Logistics: https://linktr.ee/ziplinelogistics

This episode dives deep into the freight market variables at play heading into 2025 Q4. Hosts Teddy Lee Knox and Jesse Juett are joined by special guest Andrew Lynch, Co-founder of Zipline Logistics.

"We're entering busy season, says Lynch in the episode. "This is the time typically, right? We normally see a peak during Q4 retail season: people start to prep for holiday shopping and start buying more snacks and sodas for tailgates. So, yeah, it should be humming out there."

"Should be," said Juett in response, "is the key word. What appears to have happened...

Curtis Garrett makes his third appearance on the show to talk go-to market LTL strategy for niche 3PLs like Zipline.

"If I think back through the years and all the companies I've observed, the most chaotic 3PLs are the ones with an 'LTL is a necessary evil because something's gonna go wrong' type of mentality," says Curtis, "They're always the broadest and most transactional 3PLs, using blanket rates only and getting rates from anybody and everybody. When you're trying to choose the best carrier based on routing and the cheapest price, there are tons of service and...

Target Corporation is a big player in the retail space. With over 1,900 locations in the United States alone, the store is a household name and its shelf space offers a big opportunity for any up-and-coming CPG brand.  If your brand has recently secured shelf space at Target, there are some important behind-the-scenes steps to take before getting your product in front of shoppers. Teddy and Jesse cover it all in today's episode!

Learn more about shipping to Target: https://ziplinelogistics.com/blog/consignee-spotlight-target/

Follow Zipline Logistics: https://linktr.ee/ziplinelogistics

At the beginning of June 2025, UNFI was hit by a cyberattack and was forced to shut down its entire network to contain the incident. The outage prevented UNFI from fulfilling and distributing customer orders at scale.

The result? Diminished shelves due to out-of-stocks all over the country and likely a huge hit to UNFI’s gross profit margins. Hosts Teddy & Jesse are on the mic to share the biggest lessons CPG brands can take away from this event and use it as leverage to secure their supply chain strategies before the next unpredictable event hits.

Lea...

Hosts Teddy and Jesse are joined by the CEO of rateHERO, Curtis Garrett, to discuss the value LTL shippers can tap into by partnering with a third party logistics provider (3PL).

The trio discuss the different types of service providers in the LTL space, navigating these types of relationships, and keeping a "big picture"  focus on partnerships over transactions.

More info on rateHERO: https://www.ratehero.io/

Follow Zipline Logistics: https://linktr.ee/ziplinelogistics

Last year, back-to-school (BTS) sales totaled a whopping $35 billion, cementing BTS as the second largest retail season behind the holidays. This year’s spending spree may last all the way through the end of September. CPG brands looking to capitalize on this spending need to be prepared for the rush, starting with transportation. Hosts Teddy and Jesse are on the mic to share how you can get your logistics strategy right ahead of the rush and win more shelf space.

Read more on our blog: https://ziplinelogistics.com/blog/score-more-back-to-school-shelf-space-in-2025/ 

Follow Zipline Logistics: https://linktr.ee...

In this episode of the Zipline Logistics TRUCK YEAH! Podcast, hosts Jesse Juett and Teddy Lee Knox welcome back Andrew Lynch, President and Founder of Zipline Logistics, for their quarterly freight market check-in.

The team dives into what’s shaping the logistics landscape heading into Q3 and what CPG supply chain professionals should be watching closely.

Key Topics Covered:

Freight market trends rolling over from Q2 into Q3

Insights on capacity levels and rate stabilization

How retailer behavior is impacting volume unpredictability

Inventory management trends across industries

Scoring Sam’s Club as a retail partner can be a game-changer for CPG brands. With its massive member base and national reach, landing shelf space at Sam’s can fuel explosive growth. But along with that opportunity comes operational complexity, making the margin for very slim.

This episode unpacks what makes Sam’s different and how CPG shippers can avoid the most common (and costly) mistakes.

Learn more about Sam's Club: https://ziplinelogistics.com/blog/shipping-to-sams-club-everything-cpg-brands-need-to-know/

Follow Zipline Logistics: https://linktr.ee/ziplinelogistics

In this episode of the Zipline Logistics TRUCK YEAH! podcast, Jesse Juett and Teddy Lee Knox are joined once again by Co-Founder and President, Andrew Lynch, to break down one of the hottest topics of the year: tariffs.

As of January 2025, shifting trade policies and executive orders have brought tariffs to the forefront for North American freight. Andrew walks us through a clear timeline of changes, the real-world implications for shippers, and what companies should expect moving forward.

Whether you’re in logistics, supply chain, or simply trying to stay ahead of policy impacts—this epis...

In this episode of the Zipline Logistics Podcast, hosts Jesse Juett and Teddy Lee Knox dive into one of the most pressing topics facing CPG supply chains today: tariffs—and their unexpected ripple effects on LTL (Less-Than-Truckload) shipping.

Joined by special guest Curtis Garrett, founder and CEO of rateHERO, the trio breaks down:

✅ What tariffs actually mean for shippers beyond the customs line
✅ How LTL networks are vulnerable to cost and routing shifts
✅ How CPG brands are responding with smarter sourcing and consolidation strategies
✅ The role of technology in navigating unpredictable trade environmen...

Summer is heating up — and so is demand in the beverage industry.

In this episode of TRUCK YEAH!, we break down what peak beverage season really means for CPG brands and how it impacts your ability to stay on shelves and in-stock. From rising freight costs to tighter delivery windows, hosts Teddy and Jesse cover the logistical landmines and offer actionable strategies to help you plan ahead, secure capacity, and avoid costly out-of-stock scenarios.

Whether you’re shipping sodas, seltzers, or sports drinks, this is your guide to surviving (and thriving) during the busiest time of y...

As the biggest retailers in the game like Walmart, Costco, and Amazon only grow in market share, how can small and mid-sized CPG brands stand out from all the competition and lock in more retail shelf-space?

Your hosts Teddy and Jesse are answering that exact question in this episode of TRUCK YEAH!

Follow Zipline Logistics: https://linktr.ee/ziplinelogistics

Learn more about shipping into retailers: https://ziplinelogistics.com/blog/retailer-roundup/

January 2025 endured the coldest temperatures in the Lower 48 since 1988. It's been a brutal one to say the least.

Were your shipments equipped to endure freezing temperatures? Hopefully you didn't have to learn the hard way when your product burst open mid-route!

In this quick episode, your hosts Teddy and Jesse talk with Zipline Logistics Senior LTL Operations Executive, Sam Thomas, about practical ways CPG brands can avoid freeze damage during transit and seamlessly navigate slippery roadways.

Learn more about protect from freeze: https://ziplinelogistics.com/blog/protect-from-freeze-damage/

Follow Zipline Logistics: https...

Tune in for the latest updates in the CPG/retail freight market: tariffs, dockworker strikes, inflation, blitz weeks, and more.

Zipline Logistics President & Co-founder, Andrew Lynch, joins hosts Teddy and Jesse for a dynamic conversation about the second quarter of 2025 and how CPG shippers can prepare for all the variables ahead.

Learn more: https://ziplinelogistics.com/blog/2025-q2-freight-market-update-predictions/

Follow Zipline Logistics: https://linktr.ee/ziplinelogistics

Produce season can impact CPG shippers when carriers begin devoting trucks to moving high crop volumes. This additional volume can tighten capacity, drive up rates, and make for some challenging conditions for shippers who don’t prepare accordingly.

Tune in to this episode to learn how your CPG brand can dominate the shelf this produce season!

Learn more: https://ziplinelogistics.com/blog/produce-season-transportation-impacts/

Follow Zipline Logistics: https://linktr.ee/ziplinelogistics

If you recently scored a purchased order (PO) from Walmart, congratulations! You must be super excited. But you may also be wondering how you’ll get the shipment there, what you can expect along the way, or how to maximize your success at this retailer. 

Don’t worry. In this episode, your hosts Teddy and Jesse cover everything CPG brands need to know about shipping to Walmart.

Read more on our blog: https://ziplinelogistics.com/blog/shipping-to-walmart-best-practices-for-cpg-brands/

Download our FREE eBook about driving OTIF: https://info.ziplinelogistics.com/otif-logistics-data

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Whereas most retailers leave it up to suppliers to coordinate transportation with carriers, Aldi is completely different. They actually own the relationship with third-party logistics (3PL) companies entirely and use the 3PLs in a customer pick-up (CPU) model to collect their suppliers’ shipments for them.

Tune into this episode to learn about Aldi purchase orders, communication preferences, and penalties for incorrect packaging.

Learn more: https://ziplinelogistics.com/blog/shipping-to-aldi/

Follow Zipline Logistics: https://linktr.ee/ziplinelogistics

The NMFTA issued several NMFC changes that went into effect over the last year or so. To help simplify an overwhelming amount of information and changes, we welcomed Senior LTL Operations Executive, Sam Thomas, to the mic. Tune in to hear the most relevant changes that may impact our most important CPG customers like you.

Learn more: https://ziplinelogistics.com/blog/2025-nmfc-updates/

Follow Zipline Logistics: https://linktr.ee/ziplinelogistics

A potential crisis at U.S. East and Gulf Coast ports has been averted as the International Longshoremen’s Association and U.S. Maritime Alliance reached a tentative six-year labor agreement, preventing what would have been the second strike in four months.

The agreement comes just days before the January 15 deadline, when a temporary contract extension was set to expire. Tune in for quick coverage on the topic and how CPG brands can prepare when potential port strikes are looming.

Follow Zipline Logistics: https://linktr.ee/ziplinelogistics