The Therapist Mom Podcast: Launch and Grow Your Private Practice

How to Own Your Marketing in Private Practice (and Why Borrowed Platforms Are Keeping You Stuck)

This episode of The Therapist Mom Podcast is packed with actionable insights to help you get clear (and honest) about your marketing strategy so you're attracting the right-fit therapy clients without losing yourself in overwhelm. If you’ve been wrestling with the pressure of “doing all the things” in private practice marketing, or you’re worried about whether you’ll actually be able to fill your caseload, you’re in the right place.

As someone who’s been building, growing, and advising private practices since 2015, and as a mom navigating the real life demands behi...

Navigating the Political Climate as a Therapist Mom: Real Talk, Practical Strategies, and Permission to Protect Your Capacity

This episode of The Therapist Mom Podcast is packed with honest, practical insights for therapists and moms navigating an increasingly complex world. If you’re exhausted by current events, overwhelmed by the demands of private practice and motherhood, or just wondering how to support your clients, your kids, and yourself without burning out, you’re in the right place.

As someone who’s been building a practice—and a family—while advocating for better systems for therapist moms, I kn...

How Postpartum Support International Empowers Moms & Clinicians Navigating Perinatal Mental Health

This episode of The Therapist Mom Podcast is designed for therapists, mothers, and anyone supporting parents through the perinatal and postpartum journey. If you’re a private practice therapist, a mom struggling silently, or someone passionate about supporting healthy families, you’ll find actionable insights and relatable, heartfelt wisdom here.

As someone who’s both a therapist specializing in perinatal mental health and a mom who’s personally navigated postpartum anxiety and depression, I know just how critical the right support—and the right resources—...

Building Your Private Practice Website with Autonomy and Clarity

This episode of The Therapist Mom Podcast is packed with actionable insights to help you build a website for your private practice that actually aligns with your life as a mom and clinician. If you’ve been struggling with unclear messaging, inconsistent referrals, or feeling stuck marketing yourself on “borrowed space,” you’re in the right place.

As someone who’s navigated raising kids, military moves, and growing a private practice (all without burning out), I know firsthand how transformative having an intentional, owned digital presence can be. Th...

Building a Private Practice as a Woman & Mom: Strategies for Fighting the Patriarchy in Therapy Business

This episode of The Therapist Mom Podcast is packed with fresh, real-world insights to help you build a flexible, values-driven private practice as a mom and business owner. If you’ve been struggling with the guilt and overwhelm of trying to “do it all”—grow your practice, be present for your family, and not get lost in the hustle—this episode is truly for you.

As someone who’s spent years navigating the intersection of private practice, motherhood, and all the pres...

Should You Start a Private Practice Now? Navigating Therapy Trends, Burnout, and Big Tech in 2026

This episode of The Therapist Mom Podcast is packed with actionable insights to help you weigh whether now is the right time to start your own therapy private practice—even in the midst of big tech disruption, insurance headaches, and collective burnout. If you’ve been losing sleep over questions like, “Is it even possible to launch a practice in this climate?” or feeling stuck on how to confidently chart your own path outside of big box platforms, you’re exactly where you need t...

Should You Add Another State License to Your Therapy Practice? Strategic Insights for Therapist Moms

This episode of The Therapist Mom Podcast is packed with actionable insights to help you make confident, strategic decisions about expanding your private practice by adding another state license. If you’ve been feeling stuck, worried about inconsistent referrals, or wondering whether expanding into a new state is the right move for your business and your family, you’re in the right place.

As someone who’s carried multiple state licenses (thanks to my military spouse journey), I know firsthand how te...

How to Set Client Session Expectations for Better Retention & Clinical Outcomes

This episode of The Therapist Mom Podcast is all about a question I hear from so many fellow therapist moms: “How do I set up my schedule so I can actually fill my caseload and support clients in a way that’s truly therapeutic?” If you’ve noticed new clients asking for biweekly or monthly appointments—and you’re left wondering how to build momentum or retain them long-term—this episode is especially for you.

As someone who’s built a private practice while raising three ki...

Business Cards for Therapists: Private Practice Marketing Strategies That Actually Work

This episode of The Therapist Mom Podcast is all about business cards—and before you roll your eyes or think this is just another surface-level marketing chat, stay with me. If you’ve found yourself stalled at the beginning stages of setting up your private practice, wondering if business cards are truly necessary—or maybe you’ve invested in a shiny stack that just sits untouched—this episode has your name all over it.

As someone who’s been building a private practice since 2015 (and made eve...

Using AI in Private Practice: What Therapists Need to Know About Ethics and HIPAA

This episode of The Therapist Mom Podcast gets honest about integrating artificial intelligence (AI) into your therapy practice—especially when you’re juggling the dual hats of therapist and mom. If you’ve ever felt overwhelmed hearing about AI tools, struggled with fears about ethics or confidentiality, or been curious about whether new tech could actually lighten your load, this one’s for you.

As a therapist, military spouse, and mom of three (with plenty of life’s unpredictability in the mix), I kn...

This episode of The Therapist Mom Podcast is packed with real-life, actionable insights for therapist moms who are trying to juggle a private practice and motherhood—especially during those relentless high-illness seasons. If you’ve ever wondered how to keep your practice running when daycare calls (again) or felt the guilt of canceling on clients because your child is sick, you’re not alone—and you’re absolutely in the right place.

As both a therapist and a mom of three—with plenty of urgent care visits and rescheduled sessions under my belt—I know firsthand how overwhelming i...

Finding the Right Intake Process for Your Private Practice

This episode of The Therapist Mom Podcast is designed for private practice therapists (and especially therapist moms) who are navigating that tricky space where your time, energy, and income all need to work together—and you want a system that actually supports you. If you're feeling overwhelmed by intake processes, wondering whether to require a phone consultation before booking new clients, or if you should just let folks book their first session directly, you’re in the right place.

As someone who has built a private prac...

This episode of The Therapist Mom Podcast is packed with honest, practical insights for therapist-moms who want a private practice that fits real life (and real stress levels). If you’ve ever felt overwhelmed by all the “shoulds” of marketing, burned out by doing too much, or simply unsure which strategies actually bring clients to your door, this episode is for you.

As a therapist, coach, and fellow mom navigating both meltdowns and marketing calendars, I know firsthand that small, intentional shifts can lead to more clients (and way less stress). Let’s dig into the good stuff an...

Being eight months pregnant and running a private practice at the same time is a lot. In this throwback to Episode 38, I’m sharing exactly what that season felt like for me as I tried to support my clients while prepping for baby number three.

In this episode, I share:

I’m sharing a replay of Episode 28 as part of our maternity leave replay series. I recorded this episode during my third pregnancy, right in the middle of the second trimester, when things were physically easier than the first trimester but emotionally much heavier than I expected.

In this episode, I talk honestly about what it looked like to run a full private practice while parenting two young kids, falling behind on notes, avoiding planning because it felt overwhelming, and quietly carrying a lot of fear about what adding another baby would mean for our family. This wa...

Content Warning: This episode discusses pregnancy and the challenges of the first trimester. Please listen with care.

This week, I am sharing a throwback to Episode 15. I recorded it a couple years ago during my third pregnancy, and everything I shared then still hits home for anyone trying to keep a practice running while also in the thick of early pregnancy.

In this episode, you’ll hear:

Today’s episode brings back one of the most-requested conversations from the show: maternity leave in private practice. It originally aired as Episode 18, and it’s one of those episodes listeners keep returning to.

This replay walks through the four big pieces that come up when you’re trying to build a maternity leave plan that works for you and your practice.

Here’s what’s inside:

• What working during pregnancy actually looked like for me, especially in the early trimesters

• How I approached talking with clients about pregnancy and time off

• T...

This episode is me taking a clear, honest look at what the last twelve months held for me personally and professionally. I’m talking about the real stuff that unfolded while running a practice, raising kids, and juggling more medical appointments than I ever want to see on my calendar again. 

Instead of pretending everything was polished in 2025, I’m letting you in on the behind-the-scenes reality we don’t usually share out loud. Comparison snuck in for me more than I wanted to admit. Other folks looked like they were thriving while I was just trying to stee...

If you’re already feeling the pressure of “new year, new you” energy, you’re not alone. In this episode of The Therapist Mom Podcast, I’m offering a much gentler way to start 2026. Instead of reinvention and hustle, we’re talking about intentions, capacity, and what it looks like to set goals that actually fit your real life.

I share some of the pivots I never saw coming (think: the pandemic and a surprise pregnancy) and how those seasons forced me to rethink the way I approach goals altogether. Now, instead of chasing rigid plans, I start with i...

In this episode, I’m getting honest about what December really feels like for so many of us. Instead of the season of joy we are promised, it can feel more like a month-long marathon that no one asked to run. As a therapist and a mom, I know how heavy the invisible load can get this time of year. I am holding space for clients who are struggling while also trying to keep my own home afloat and create some version of holiday magic for my family.

I talk about how easy it is for the se...

In today’s episode, I’m sharing some of the most practical, grounding advice for therapists who are starting—or restarting—their private practices: networking doesn’t have to feel awkward, salesy, or overwhelming.

I explain the three main groups that consistently lead to meaningful referrals and share my own experiences while offering simple ways to start conversations even when networking feels intimidating.

You’ll learn why genuine relationships create steady and aligned referrals in a way that constant posting on social media cannot. One warm introduction can often grow your practice more effectively than months of ma...

This week, I’m naming something that’s always quietly in the room with us as therapists and moms: the politics that shape our work, our lives, and the lives of our clients. 

I’ll examine how policies, privilege, systems, and cultural expectations shape our work, our families, and our lived experience as therapist moms. 

I’m sharing personal stories, reflections, and practical ways to speak up and advocate, even in small ways, for ourselves and the people we serve. I’ll also address how “staying neutral” can reinforce the very systems that exhaust, limit, or harm us.

If you’ve been quietly dreaming about launching your own practice but the startup costs, tech decisions, and “perfect setup” pressure have kept you on pause, this episode is for you.

I’m breaking down what you actually need (and what you can skip) to start your private practice on a shoestring budget. We’ll unpack how comparison, perfectionism, and all-or-nothing thinking can hold you back and why beginning small is not just practical, but empowering.

You’ll learn:

It’s hard to believe the holidays are almost here, and with them come a million little things pulling your focus. It’s easy to let your practice run on autopilot as the year winds down but this week, we’re hitting pause to reflect on what's working, what isn't, and how to start January with more clarity and intention. 

In this episode, you’ll learn:

This episode is for anyone caught between “I can do it myself” and “I can’t do this anymore.” We’re talking about the messy middle between DIY’ing everything and selectively choosing to hire help. 

From emotional side of outsourcing to why DIY isn’t always the badge of honor we think it is, I’ll share how I’ve handled those decisions in my own practice. We’ll cover:

Thinking about launching your own private practice but also tempted by big therapy platforms like BetterHelp, Grow Therapy, or Alma? You’re not alone, and today we’re breaking down what really works for therapist moms juggling it all.

Today, I’m walking through my own experience, the pros and cons of each path, and the questions you need to ask before you commit. In this episode, I’ll cover:

You might notice the name of the podcast is different. But don’t worry, the heart of this show is the same. I’m still talking about what it takes to build a private practice that gives you more time, freedom, and flexibility, especially if you’re balancing it all as a mom, partner, clinician, or, frankly, a human who wants a life outside of work.

And today, we’re getting into one of the most common questions I hear: “How do you turn a consult call into a full, thriving caseload?”

In...

This week, I’m joined by my friend and fellow clinician, Kendyl Brunet, who is in the early stages of building her private practice focused on parents, perinatal mental health, and infant mental health. We sat down for an honest strategy session to talk about what actually moves the needle when you’re starting from scratch.

You’ll hear us discuss:

Is it time to rethink your EHR? In this episode of Raised to Empower, I share why I switched my practice’s Electronic Health Record system, what drew me to Jane, and the lessons that can help you make a smarter, smoother transition. From client experience and customer support to peace of mind and time freedom, this episode breaks down the practical and strategic factors behind choosing the right system for your growing practice.

Inside This Episode:

In this episode of Raised to Empower, we’re calling BS on the idea that adding extra income streams means burning yourself out. Especially for therapist moms managing chaotic schedules and emotional labor, diversifying your income isn’t just smart, it’s necessary.

I’ll share my own journey and break down beginner-friendly, totally doable ways to earn outside the therapy room. From affiliate marketing (without feeling sleazy), to teaching CEUs, to creating simple, sellable resources. 

You’ll walk away with practical ideas that honor your values and your time PLUS 3 beginner-friendly income streams that make sense...

This week on Raised to Empower, we’re talking advocacy—what it looks like for therapist moms, why it’s an ethical part of our work, and how it can be meaningful without burning you out.

Feeling like advocacy is too big, too political, or just too much? This is your reminder that it doesn’t have to be. 

In this episode, I break down three simple ways therapists can make a real difference without adding stress to an already busy schedule:

Private practice comes with a lot of “rules” we’re told to follow. Most of them are unspoken, but deeply ingrained. Work evenings and weekends because that’s when clients are free. A “real” therapist sees people in person. High fees are unethical. And of course, you should never say no to a referral. 

The problem is that when we follow these without question, we are left feeling burned out, resentful, and stuck in businesses that don’t fit our lives. 

In this episode, I’m naming and unpacking the four biggest myths that keep therapists, especi...

After taking a summer to reset, I’m back and ready to share what time away taught me about life, work, and self-care. This conversation is part reflection and part permission slip to give yourself space when you need it.

I’m focusing on healing in 2025 and sharing how that focus is shaping the choices I make for my family and myself. Taking this break reminded me how much I needed rest, and while it wasn’t easy to pause the podcast, prioritizing my health and well-being turned out to be a surprisingly empowering move.

Steppi...

The summer slump hits every year — fewer clients, slower days, and that nagging urge to hustle harder or fix what feels off. It’s tempting to push yourself to fill every open spot or make big changes, but this slowdown isn’t failure; it’s just part of the natural rhythm of the season. Instead of resisting it, what if you leaned into the pause and gave yourself permission to slow down?

I’m taking a break from the podcast this summer to focus on family and rest. Before I step away, I want to share five easy, low...

In this episode, I’m getting real about what it actually looks like to be a mom and a therapist in private practice during the summer. If your days are filled with snack requests, sibling squabbles, and piles of laundry while you try to keep your business running—you’re not alone. I’m right there with you, and I’m diving deep into the messy realities, hard emotions, and the powerful truths we need to hear. 

I talk about the real-life tug-of-war between motherhood and maintaining a business during these unpredictable months, and the heavy m...

Have you ever followed all the “right” steps to build your private practice, only to still feel exhausted or like something’s just…off? In today’s episode, I’m sharing what I wish I’d known from the start: perfect systems won’t get you far if your business isn’t built around what you actually want.

I’ll take you through my own story—leaving a group practice, checking every box, and still ending up burnt out. We’ll talk about the trap of copying other therapists’ models, from saying yes to everything out of obligati...

On this episode of the Raised to Empower Podcast, I open up about one of the most common struggles I hear from women and mom therapists: the fear of choosing a niche in private practice. Whether you're still holding onto a generalist mindset or feeling overwhelmed by the prospect of narrowing your focus, you’re not alone. 

I’ll unpack why so many of us become generalists in the first place, reflecting on how our training encourages us to work with all kinds of clients and how this “say yes to everyone” mindset can quickly l...

I’m answering one of the biggest questions private practice clinicians face: whether or not to accept insurance.

This decision isn’t just about billing—it can shape how your practice runs, how you spend your time, and how you care for yourself as both a clinician and a human. I’m diving into why this question comes up so often, why it matters more than just the logistics, and how it connects to your values, your season of life, and your goals for your business.

I’ll walk you throug...

In this episode, we’re talking about one of the biggest hurdles for therapists starting out in private practice: confidence.

If you’re feeling uncertain or like you’re making it up as you go, you’re not alone—and it doesn’t mean you’re not ready. It just means you’re at the beginning of something new.

Traditional clinical training rarely prepares us for the business side, which can leave even the most capable therapists second-guessing themselves. But confidence isn’t about having it all figured out—it’s about taking the next step a...

On today’s episode, we’re diving into something that comes up for so many therapists building their private practice: confidence. Feeling unsure doesn’t mean you’re not cut out for this—it just means you’re at the starting line.

Traditional clinical training doesn’t exactly prepare you for the business side, and that gap can leave you second-guessing yourself. But confidence isn’t about having all the answers—it’s about moving forward anyway.

Throughout the episode, I share practical ways to build confidence through small, intentional steps. F...