Trillions

Vanguard and BlackRock have spent years battling for supremacy in the ETF market. But now one of them may finally be pulling away from the other. And that’s just one interesting data point of late. Expiration dates, dip-buying and another pre-IPO frenzy are all making headlines.

On this episode of Trillions, Joel Weber is joined by Bloomberg Intelligence ETF analyst Athanasios Psarofagis and Bloomberg TV markets reporter Isabelle Lee to dig into — as one of the show's recurring episodes — some of the noteworthy recent trends in the ETF industry. They examine the latest chapter in the Godzil...

The ETF industry is on pace for another record year of launches. But there’s another record within reach: closures. About 250 funds have already been laid to rest in 2026, including leveraged bets that barely survived infancy and funds tied to ESG, the metaverse and cannabis. With about 2,500 products now buried in the ETF Graveyard, launching a fund is clearly no guarantee of longevity.

On this episode of Trillions, Eric Balchunas and Joel Weber — joined by Andre Yapp, a senior ETF research associate with Bloomberg Intelligence, and Todd Sohn, ETF strategist at Baird Strategas — take another tour through the ET...

A new ETF seeded with $2.5 billion from the University of California's investment arm invests 90% in the S&P 500 and 10% in short-term bonds — essentially the same allocation Warren Buffett has recommended for his own family. At the other end of the spectrum, there’s now an exchange-traded product offering pre-IPO exposure to Anthropic — and another ETF that allows for a "highly speculative" bet on the S&P 500.

On this episode of Trillions, Eric Balchunas and Joel Weber — joined by Bloomberg TV markets reporter Isabelle Lee — run through the latest ETFs to watch. They discuss the arrival of the State Stre...

In sports, wins and losses determine standings. Soon they could help determine something else: a price. A group of financial firms is trying to turn sports results and statistics into something investors can actually trade. The idea starts with indexes that measure the performance of individual teams, creating the foundation for futures, ETFs and potentially an entirely new asset class built around sports.

On this episode of Trillions, Eric Balchunas and Vildana Hajric, a cross-asset editor with Bloomberg News, speak with FutureSports co-founder Leigh Taylforth and Head of Index Services Jodie Gunzberg about the financial infrastructure they’re...

Less than a year ago, Corgi Invest launched its first ETF. It now has more than 200, with hundreds more registered and potentially on the way. If they all make it to market, Corgi could soon offer more ETFs than BlackRock. The strategy is audacious: Launch as many products as possible, compete aggressively on price and see what catches on. Or, as the company's new chief investment officer puts it, try to become the Walmart of ETFs.

On this episode of Trillions, Eric Balchunas and Joel Weber speak with Corgi's Jeff Weniger, who recently joined the startup after...

The 60/40 portfolio has been Investing 101 for generations. So why are ETF investors now closer to 80/20? Meanwhile, Republican and Democratic lawmakers don't agree on much — but their portfolios have some surprising stocks in common. And then there's September, historically the market's worst month but one of the busiest times of the year for new ETF launches.

On this episode of Trillions, Eric Balchunas and Joel Weber are joined by Bloomberg Intelligence ETF analyst Athanasios Psarofagis and Bloomberg News cross-asset reporter Isabelle Lee to dig into some of the more surprising signals hiding in the ETF data. They explore th...

A decade ago, Nvidia was the 387th-biggest stock in the market. Before it became the world’s most valuable company, some of the biggest active managers were buying it on the way up. In the movie Wall Street, Gordon Gekko had a code phrase for that kind of valuable tip: “Blue Horseshoe likes Anacott Steel.” Insider trading is illegal, of course. But the rise of active ETFs has created a perfectly legal way to peek at what some of the world’s biggest stock pickers are buying — every single day.

On this episode of Trillions, Eric Balchunas and Joel W...

What's a new way to invest in artificial intelligence? And what's the latest tax strategy for wealthy investors? There's no shortage of exchange-traded funds, but some of the latest launches reveal important trends — and also what fathers can learn from their sons.

In this week's New ETFs to Watch episode, Eric Balchunas and Joel Weber — joined by Bloomberg News cross-asset reporter Isabelle Lee — sift through the latest launches. They highlight the Investment House ETF (TIH) and the growing use of ETFs to defer taxes, how the Yorkville America MANGOS Plus Index ETF (FRUT) is betting on the next g...

Today, Vanguard is synonymous with low-cost index investing. But as the firm marks 50 years since the launch of the first index fund, something surprising has happened: After decades of relentless gains, Vanguard’s share of the fund industry has plateaued. For most companies, that would be bad news. Yet Jack Bogle might have seen it differently. More than 30 years ago, Vanguard’s founder said he’d know his mission was succeeding when competitors became so cheap that Vanguard itself began losing market share.

On this episode of Trillions, Eric Balchunas and Joel Weber — joined by Bloomberg News cross-as...

Oil has been one of the wildest trades of the year, surging and retreating as US tensions with Iran — and US President Donald Trump's endless hopes for a deal — have repeatedly whipsawed markets. For traders, the go-to exchange-traded fund for playing those moves has long been the United States Oil Fund (USO). But another, lesser-known fund has been gaining momentum. The USCF Energy Commodity Strategy Absolute Return Fund (USE) can go long or short across a range of energy commodities, offering investors a more dynamic way to play the oil market.

On this episode of Trillions, Eric Balc...

The ETF industry has packaged everything from stocks and bonds to Bitcoin and leveraged bets on individual companies. So why not your favorite sports team? New filings from Volatility Shares would create ETFs tied to the performance of each NHL franchise. And those filings are just the latest sign that the worlds of ETFs and sports betting may start to converge.

On this episode of Trillions, Joel Weber is joined by Bloomberg Intelligence ETF analyst Athanasios Psarofagis to examine the growing lineup of sports-themed ETF filings. They break down how the proposed NHL funds would work, review...

The ETF industry had a record year in 2025. Somehow, 2026 is shaping up to be even bigger. More than $1 trillion has already poured into ETFs, launches continue at a breakneck pace and trading volume is on track for another record — putting the industry within reach of an unprecedented back-to-back “Triple Crown.” But the boom isn't just about more money and more funds. Some of the most interesting action is happening in places that looked settled not long ago.

On this episode of Trillions, Joel Weber is joined by Bloomberg Intelligence ETF analyst Athanasios Psarofagis to spotlight five themes defini...

ETFs are already famous for their tax efficiency, but a growing corner of the market is pushing those benefits further than ever. What if you could sell a massive stock position without paying taxes on it - at least not yet?  Welcome the 351 conversions - custom built funds that allow investors to swap concentrated stock positions into diversified portfolios without paying gains taxes. 

On this episode of Trillions, Joel Weber and Eric Balchunas dig into the growing world of 351 conversion ETFs and how it actually works. Bloomberg News reporters Denitsa Tsekova and Zachary Mider, two of the jo...

The ETF market is on pace for a record  year - not just in the number of launches but also for the range of issuers entering the market. With competition intensifying, there’s no shortage of noteworthy funds to keep an eye on.

In this week’s ETFs to Watch episode, Eric Balchunas and Joel Weber are joined by Bloomberg news cross-asset reporter Isabelle Lee to break down the standout launches at the moment. They break down iShares’ and State Street’s long-awaited challenge to Invesco’s Nasdaq-100 dominance and the winner of the US-listed 2x leveraged SK Hynix ET...

The confluence of single-stock ETFs and leverage has reached a fever pitch this year. Products tied to companies like SpaceX, Micron and SK Hynix are proliferating, attracting billions of dollars from traders — and raising concerns they're beginning to influence the very stocks they're meant to track. In some markets — we're looking at you, South Korea — regulators have even stepped in to pause new launches.

On this episode of Trillions, Eric Balchunas and Joel Weber speak with Bloomberg Intelligence ETF analyst James Seyffart and Baird Strategas ETF strategist Todd Sohn about what's fueling the boom, how these products actual...

Tokenization has been a Wall Street buzzword, only now it's becoming real. Beginning this summer, the Depository Trust & Clearing Corporation — a little-known utility at the center of the US financial system that processed securities quadrillion in transactions — will begin creating blockchain-based "digital twins" of stocks, bonds and ETFs. The goal isn't to replace traditional investments, but to make them more portable, programmable and useful in ways that haven't been possible before.

On this episode of Trillions, Eric Balchunas and Joel Weber are joined by DTCC's global head of digital assets, Nadine Chakar, along with Bloomberg News reporter Isabe...

The new Trump Accounts are designed to give millions of American children a head start in the stock market. Besides the kids who are eligible for $1,000 in free money, there's another surprise winner: the State Street SPDR Portfolio S&P 500 ETF (SPYM). Thanks to its rock-bottom 0.02% fee, the fund has become the default investment for the new accounts — a designation that could funnel tens of billions of dollars its way and even reshape the competitive landscape for S&P 500 funds.

On this episode of Trillions, Eric Balchunas and Joel Weber explain why SPYM is the ETF of th...

The ETF wrapper has become investing's Swiss Army knife, packaging everything from stocks and bonds to gold and Bitcoin — and now, perhaps, even prediction markets. As issuers race to push the boundaries of what's possible, regulators at the Securities and Exchange Commission are rewriting their playbook in real time.

On this episode of Trillions, Eric Balchunas and Joel Weber sit down with Brian Daly, Director of the SEC's Division of Investment Management, to discuss the explosion of "novel" ETFs, why the agency hit pause on prediction-market funds, and what it's learned from its handling of crypto ETFs. Da...

SpaceX's record IPO quickly turned into a feeding frenzy in the ETF industry. Within days, about a dozen leveraged funds tied to the company — many of them almost identical — launched at the same time, setting off a battle for assets, attention and trading volume. The frenzy is reminiscent of the rush to launch spot Bitcoin ETFs. And obviously there are many other noteworthy new ETF launches.

On this episode of Trillions, Eric Balchunas and Joel Weber — joined by Bloomberg News cross-asset reporter Isabelle Lee — dig into some new ETFs to watch. They discuss which leveraged SpaceX fund may emerg...

In the asset management industry, there are two undisputed heavyweights: BlackRock and Vanguard. They rival each other in almost every category, but this month Vanguard overtook BlackRock as the largest US ETF issuer — a title BlackRock had held for two decades. Despite their dominance, the two firms have very different reputations, cultures and approaches.

On this episode of Trillions, Eric Balchunas and Joel Weber speak with Manuela Sperandeo, co-head of European iShares at BlackRock, and Jonathan Cleborne, managing director for Vanguard Europe. They discuss the rise of ETFs in Europe, passive investing in a market increasingly dominated by...

Earlier this year, investors got hammered by the "SaaSpocalypse." The rise of AI sparked fears that software companies would need fewer workers, sell fewer licenses and spend heavily on technology with uncertain payoffs. Yet just a few months later, one little-known ETF — with only $2.5 million in assets — is quietly suggesting that software's death may have been slightly exaggerated.

On this episode of Trillions, Eric Balchunas and Joel Weber speak with Bloomberg Intelligence ETF associate Andrey Yapp about another ETF that's having a moment: Themes Cloud Computing ETF (ticker CLOD). They discuss what makes the ETF's holdings interesting, how...

SpaceX is finally going public — and at a valuation that's likely to make it one of the world's biggest companies the moment it hits the market. So what happens when a company worth as much as $2 trillion suddenly needs to be folded into indexes, ETFs, and portfolios built for a different era?

On this episode of Trillions, Eric Balchunas and Joel Weber are joined by Bloomberg Intelligence analysts James Seyffart and Sharoon Francis to unpack the dawn of the mega-cap IPO. They explore how index providers are rewriting decades-old rules to accommodate SpaceX, why passive funds could be...

The ETF universe keeps getting bigger - and weirder. This year is already on pace to shatter records for launches and inflows; it's also producing some of the most niche, speculative and oddly specific funds the industry has ever seen. From leveraged bets on obscure semiconductor firms to thematic products targeting everything from lithography to nicotine, the race to capture investor attention is officially in overdrive.

In this "ETFs to Watch" episode, Eric Balchunas and Joel Weber are joined by Isabelle Lee, a cross-asset reporter with Bloomberg News, to break down a few new launches fighting for...

What if you invested at literally the worst possible moments in market history? According to Ben Carlson, the co-host of the Animal Spirits podcast and an advisor at Ritholtz Wealth Management, even the world's worst market timer could still become a millionaire. Carlson's new book, Risk & Reward, explores why long-term investing remains so psychologically difficult.

On this episode of Trillions, Eric Balchunas and Joel Weber speak with Carlson about his new book, which implores you to stop panicking and just stay the course. They discuss the genius of boring index funds, "fun accounts" as a behavioral release...

A long-dormant trade is suddenly showing signs of life. Prices are climbing. Volumes are spiking. And in a corner of the market that’s spent years in the doldrums, one ETF is catching a fresh buzz — thanks in part to the US Justice Department’s move in April to reclassify medical marijuana as a less dangerous drug.

On this episode of Trillions, Eric Balchunas and Joel Weber debut a new monthly segment spotlighting an ETF that’s having a moment. This time, Bloomberg Intelligence’s Andre Yapp joins to break down the AdvisorShares Pure US Cannabis ETF (MSOS). The...

Markets hate uncertainty — unless, it turns out, they don’t. Under US President Donald Trump, investors have endured tariff scares, geopolitical flare-ups and a steady drumbeat of headline-driven panic. Yet stocks keep climbing; April, in particular, was a blockbuster. Maybe the best way to understand this market is to stop trying to make sense of it.

On this episode of Trillions, Eric Balchunas and Joel Weber speak with Bloomberg Intelligence’s Athanasios Psarofagis about what ETF data actually says about investing during a Trump presidency. His grab bag of stats — March is cursed, Thursdays are rough and some of...

Every day, a handful of new exchange-traded funds come to market. Some rocket to instant glory. Others take their time, building assets month after month, year after year. And more than a few quietly disappear into oblivion.

On this episode of Trillions, Eric Balchunas and Joel Weber debut a new monthly segment that sifts through the flood of launches to pick out three ETFs worth watching. Whether the funds are potential hits, future mainstays or squarely in the “good luck with that” camp, the goal is to figure out what distinguishes them — and how they might help (or hur...

For a while, the artificial intelligence trade was almost comically simple: just buy Nvidia. But as the buildout of massive data centers accelerates, and the AI models running on them get more complex, some long-overlooked parts of the semiconductor world are suddenly back in view. One of the most important: memory. Dominated by a small group of global giants—SK Hynix, Samsung and Micron among them—it’s a corner of the market that’s been hard for investors to access in a targeted way. Until now.

On this episode of Trillions, Eric Balchunas and Joel Weber speak wit...

Just when it feels like ETFs have done it all, along comes some filings that push the frontier. A trio of issuers wants to launch funds tied to prediction markets -- letting investors wager, from their brokerage accounts, on outcomes like which political party will control the White House or Congress. But how would these ETFs actually work? What else might get packaged this way? And will regulators ever sign off?

On this episode of Trillions, Eric Balchunas and Joel Weber interview Matt Hougan, CIO of Bitwise and one of the filers, about why prediction market ETFs...

With each passing year, ETFs pull in trillions of dollars while mutual funds steadily bleed assets. And yet, mutual funds still hold more money overall. Now, a long-standing wall between the two may finally be coming down. Dimensional Fund Advisors has launched the first-ever ETF share class of an existing mutual fund, a structure made possible by the expiration of Vanguard’s once-protective patent.

On this episode of Trillions, Eric Balchunas and Joel Weber speak with Joel Schneider, Dimensional’s deputy head of portfolio management for North America, and Katie Greifeld of Bloomberg News. They discuss why Dime...

As the US and Israel's attack of Iran has reminded the world, oil remains as integral as ever to the global economy. But the ETFs for investing in crude come with some caveats—and are a big reason why Bloomberg Intelligence introduced its traffic-light system.

On this episode of Trillions, Eric Balchunas and Joel Weber speak with Bloomberg Intelligence's James Seyffart, an ETF analyst, and Vincent Piazza, a senior energy analyst. They discuss Piazza's "delay, disruption and destruction" outlook; how the United States Oil Fund (USO) came back from the dead; and what to know about other no...

The Freedom 100 Emerging Markets ETF (FRDM) is having a moment. Launched seven years ago as a way to filter out autocratic emerging market countries and invest more in ones that have more freedom, it took a while to get going but it hasn't recently caught fire with a five year return of over 100%, which is 5x better than the MSCI Emerging Markets Index and even more than the Nasdaq 100.

On this episode of Trillions Joel and Eric speak with Perth Tolle, founder at Life + Liberty Indexes and the creator of FRDM, about the ETF's methodology, her experience...

Gold and silver exchange-traded funds just experienced eye-popping trading volumes, with sharp price swings that drew in speculators chasing the momentum. The frenzy has cooled a bit, but the underlying forces haven’t disappeared. So what’s really behind the surge in precious metals—and is this just a tactical trade, or something more durable?

On this episode of Trillions, Eric Balchunas and Joel Weber speak with John Ciampaglia, chief executive of Sprott Asset Management, which manages gold, silver and uranium ETFs among other metals strategies. They discuss the debasement trade, what else is fueling gold’s rally, ho...

Cathie Wood is best known for exchange-traded funds, especially her flagship ARK Innovation ETF (ARKK). But ARK also runs a less familiar product: the ARK Venture Fund (ARKVX), an interval fund that holds stakes in private companies such as SpaceX, OpenAI and Anthropic—firms expected to make a splash when they go public, perhaps as soon as this year. The fund has quietly become one of the few active strategies to outperform the Nasdaq 100, yet it still manages only about $500 million in assets and comes with caveats typical of interval funds (namely illiquidity).

On this episode of Tri...

Venezuela bonds were up 100% even before the US ousted President Nicolás Maduro. Then they went up another 30%. And one actively-managed exchange-traded fund was positioned perfectly after buying the bonds in 2025.

On this episode of Trillions, Eric Balchunas and Joel Weber speak with Jim Craige, portfolio manager of the Virtus Stone Harbor Emerging Markets High Yield Bond ETF ($VEMY), and Damian Sassower, who oversees emerging markets fixed income for Bloomberg Intelligence. They discuss why Venezuela bonds are surging, how Stone Harbor gained exposure, Craig's overall investing strategy, and how a restructuring might work. They also take a b...

To kick off the new year, Bloomberg Intelligence has its annual list of ETFs for your stocking-shaped portfolio. While these aren't buy or sell market predictions, the funds are worthy of your watchlist as they may help investors tap into or navigate important themes. And you never know, a few of them could even have a breakout moment you'll find yourself humble-bragging about.

On this episode of Trillions, Eric Balchunas and Joel Weber are joined by Bloomberg Intelligence analysts Athanasios Psarofagis and James Seyffart, who helped write the team's annual report. The episode features 16 ETFs, including the...

Competing in the marketplace for exchange-traded funds — aka "The Terrordome" — is not for the faint of heart. It's like fighting a multi-front war where issuers have to market existing funds; engage in fee wars with the likes of Vanguard and BlackRock; and innovate in a rapidly changing industry, which now includes more than 300 firms. Only the strong thrive.

On this episode of Trillions, Eric Balchunas and Joel Weber speak with Brian Hartigan, the global head of ETFs and index investments at Invesco. The fourth-biggest ETF issuer in the US, Invesco has about $800 billion in assets under management and...

2025 is arguably the single best year in ETF history as the industry has broken all-time records in the three primary categories: flows, launches and volume. What is behind these numbers and how long can these good times last?

On this episode of Trillions, Joel and Eric look at the year that was with Katie Greifeld, reporter and anchor at Bloomberg News and Todd Sohn, senior ETF technical strategist at Strategas Securities. The conversation also includes the boon in leveraged ETFs, option-based funds, industry consolidation and whether small caps or low volatility can ever mount a comeback.

So far this year, some 920 exchange-traded funds have launched in the US alone—a new record. Some are already juggernauts. Others are more about capturing vibes than assets. And then there are some intriguing sleepers that remain under the radar. So, which is the best new addition to the overall investing landscape?

On this episode of Trillions, Eric Balchunas and Joel Weber welcome colleagues from Bloomberg News and Bloomberg Intelligence — Isabelle Lee, Denitsa Tsekova, Andre Yapp, Vildana Hajric, James Seyffart and Athanasios Psarofagis — to make their cases for the best new ETF of 2025. Executive Editor David Papadopolous return...

You may not know the term autocallable, but you will. There’s a new type of high income ETF that tracks autocallable notes that yield 14% a year and is having instant success with flows coming in every single week since it launched in June. It’s all part of the boom in ETFs using derivatives (instead of stocks or bonds) to generate income streams. 

On this episode of Trillions Joel and Eric speak with Matt Kaufman, head of ETFs at Calamos Investments, about how autocallables work and the risks and rewards of investing in ETFs that track them...